Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Cocoderma Lightening Body Lotion with Coconut Oil 275ml

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Cocoderma Lightening Body Lotion with Coconut Oil 275ml

Cocoderma body lotion penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

35 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG White Miracle Gold Emergency Whitening Serum

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Highlights:

BERG White Miracle Gold Emergency Whitening Serum

A quick-action brightening serum formulated to help even out skin tone and reduce the look of dark spots. Powered by Arbutin, Milk Protein, and Vitamins E & B5, it nourishes and supports the skin barrier while leaving a smooth, radiant finish. Lightweight and fast-absorbing; suitable for most skin types. For external use only.

Key Benefits

Helps fade the appearance of dark spots and uneven tone

Nourishes and conditions skin with milk protein Vitamin E & B5 support a healthier-looking skin barrier

Lightweight, non-greasy texture

30 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Melano Pharma Fluocimel Gel 850 30gm

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Melano Pharma Fluocimel Gel 850 30gm

Meet your new skincare must-have: Melano Pharma’s Floucimel 850 Top Gel Plus! This powerful gel is designed to give your skin the love and care it deserves. Whether you’re dealing with dark spots, uneven skin tone, or just need a hydration boost, Floucimel 850 has got you covered. Its advanced formula works tirelessly to deliver visible results, making your skin look smoother, brighter, and more radiant than ever.

Benefits:

Brightens Skin Tone: Say goodbye to dark spots and hello to an even, luminous complexion. Floucimel 850 helps to lighten hyperpigmentation and brighten your skin.
Reduces Acne Marks: Tired of those stubborn acne scars? This gel works to diminish the appearance of acne marks, leaving your skin clearer and more even.
Hydrates and Nourishes: Infused with moisturizing ingredients, it keeps your skin hydrated, soft, and supple all day long.
Soothes and Calms: With its gentle formula, Floucimel 850 helps to soothe irritated skin, reducing redness and inflammation.
Anti-Aging Properties: Packed with antioxidants, it fights off free radicals, helping to reduce the appearance of fine lines and wrinkles.

25 AED

17% OFFFeatured

Ideal Cream Tube Fast Action 30gm

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Ideal Cream Tube Fast Action 30gm

Beauty cream for skin nourishment, medicated for treating acne and dark spots

25 AED

22% OFFFeatured

Valera Paradise Dream Body Lotion

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Valera Paradise Dream Body Lotion

35 AED

13% OFFFeatured

Donkey Milk Face Wash Pink 150ml

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Donkey Milk Face Wash Pink 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

10% OFFFeatured

Hair Care, Hair Serums, Serums, Skin Care

iCan London Retinol 1% Serum 30ml

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Highlights:

treats acne & dark spots
reduces wrinkles & sun damage
improves skin texture & elasticity

Safety Information:

keep away from children

45 AED

25% OFFFeatured

Glutathione Injection Supreme Concentrated Body Serum 100ml

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Highlights:

Glutathione Injection Supreme Concentrated Body Serum 100ml

Glutathione Injection Supreme Concentrated Body Serum is a luxurious body serum designed for individuals looking to enhance their skincare routine with advanced formulations. Infused with high-quality ingredients, it is developed to provide fast-acting and high-level results, promoting a smoother, rejuvenated appearance. This serum is enriched with glutathione extract, a well-known antioxidant that aids in skin health, helping to improve skin texture and tone.

Key Features:

Glutathione Enrichment: Infused with the benefits of glutathione, a powerful antioxidant, known for its ability to promote healthy and glowing skin.
Fast-Action Formula: Designed for quick absorption, ensuring rapid results and optimal hydration.
Concentrated Formula: Offers a potent blend of ingredients that nourish and improve the appearance of the skin.
Dermatologically Tested: Suitable for various skin types and formulated for daily use.
Convenient Packaging: Lightweight and portable design for easy application.

Benefits:

1. Enhances overall skin health and radiance.
2. Improves skin tone and texture for a smoother appearance.
3. Helps in reducing the visibility of imperfections.
4. Provides deep hydration, leaving the skin feeling refreshed and rejuvenated.
5. Promotes an even skin tone through antioxidant properties.

30 AED

11% OFFFeatured

Gluta Gold Fast Action Vitamin C Professional Skin Care Body Scrub for Whitening, Anti-Aging 600gm

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Gluta Gold Fast Action Vitamin C Professional Skin Care Body Scrub for Whitening, Anti-Aging 600gm

40 AED

7% OFFFeatured

Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

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Highlights:

Precious Skin Thailand AC Touch Up Mask – Acne Care, Oil Control & Brightening 30gm

Precious Skin Thailand AC Touch Up Mask 30g is specially formulated for oily and acne-prone skin. It helps reduce breakouts, control excess oil, and brighten dull skin, leaving your complexion smooth, fresh, and radiant. Gentle and soothing, it is ideal for daily or weekly use.

Highlights

Reduces acne, blemishes, and dark spots
Controls excess oil and shine
Brightens and evens skin tone
Soothes and nourishes the skin
30g pack – convenient for everyday or travel use

70 AED

PRODUCTS ON SALES

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5% OFFFeatured

Hair Care, Shampoo

Doo Gro Moisturizing Growth Shampoo 300ml

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Doo Gro Moisturizing Growth Shampoo 300ml

Helps promote strong, healthy, hair. Its rich, luxurious formula gently cleanses, conditions and detangles hair while it volumizes and returns hair to its natural healthy condition. DOO GRO® Moisturizing Shampoo helps restore moisture to dry, brittle and damaged hair. Safe to use on all types of hair including color treated, bleached and relaxed.

Vitamin & herb formula
Detangles & thickens
Helps reduce breakage allowing hair to grow longer

Directions: Wet hair thoroughly. Apply shampoo and massage scalp gently while working up a rich lather. Rinse hair and repeat. Towel dry hair and style as usual.

For best results, use DOO GRO® products!

95 AED

11% OFF

PrettyBe Facial Mask Green Clay 600ml

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Highlights:

PrettyBe Facial Mask Green Clay 600ml

40 AED

16% OFFFeatured

CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

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CeraVe Hydrating Mineral Sunscreen SPF30 Face Sheer Tint 75ml

Sheer Tinted Mineral Sunscreen Universal tint for all skin tones that instantly leaves skin with a healthy glow and offsets the white-cast typically associated with mineral sunscreens. Lightweight, non-greasy feel. HYDRATING FACE SUNSCREEN Formulated with Niacinamide to help calm skin and Hyaluronic Acid to help retain skin’s natural moisture. TINTED MOISTURIZER WITH SPF 30 Can be worn alone or under makeup as a tinted primer with SPF 30. Suitable for all skin types, including dry skin, sensitive skin, oily skin, and acne-prone. This skincare product doesn’t come with a protective seal. 3 Essential Ceramides Ceramides are found naturally in the skin and can become damaged with sun exposure. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier.

80 AED

29% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Flawless Face Wash 75ml

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Highlights:

Golden Pearl Flawless Face Wash 75ml

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores. Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin. Get clean and spotless skin in just a few days with our Flawless Face Wash. How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry. Use it daily in the morning and evening for better results. Net Weight: 75 ml Ingredients: DI Water, Vitamin E, Lemon Extract, Glycerin, Glyceryl Stearate & PEG 100 Stearate, Cetearyl Alcohol, Octanoic Acid /Triglyceride, Isopropyl Palmitate, Salicylic acid, Methyl Paraben, Propyl Paraben, EDTA, Amino Acid Whitening Agent, Betaine, Germall II and Fragrance.

Highlights

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores.
Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin.
Get clean and spotless skin in just a few days with our Flawless Face Wash.
How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry.
Use it daily in the morning and evening for better results.

25 AED

18% OFFFeatured

Shower Gel, Skin Care

Medimix Turmeric & Argan Oil Body Wash 250ml

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Highlights:

Medimix Turmeric & Argan Oil Body Wash 250ml

Blemish-free, moisturized skin is naturally achieved with the Medimix Turmeric & Argan Oil Body Wash. Turmeric is known to purify the body and fight blemishes, while Moroccan Argan oil is exceptionally hydrating. It’s the perfect blend for clearer, softer skin that feels great.

45 AED

14% OFFFeatured

ActiveX Strawberry Face & Body Scrub 500ml

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Highlights:

ActiveX Strawberry Face & Body Scrub 500ml

Invigorate your skin with ActiveX Face & Body Scrub 500ml in the refreshing Strawberry variant. This exfoliating scrub gently removes dead skin cells, leaving your skin feeling smooth and revitalized. Enriched with the delightful scent of strawberries, it offers a refreshing and rejuvenating skincare experience. Treat yourself to the goodness of strawberries with ActiveX Face & Body Scrub.

30 AED

33% OFFFeatured

Silka Hydrates Avocado Oil Moisturizing Milk Soap 135gm

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Highlights:

Silka Hydrates Avocado Oil Moisturizing Milk Soap 135g

Experience a natural and effective way to cleanse and moisturize your skin with Silka Moisturizing Milk soap. Blended with a rich combination of Avocado Oil and Sweet Almond Milk Protein to effectively help and hydratedry skin. Enriched with Vitamin E, its special formulation helps retain your natural moisture, leaving your skin soft and supple.

10 AED

17% OFFFeatured

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

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Highlights:

Creme 21 German Glycerin Cream 99.5% Pure Glycerin 250ml

German Glycerin 21 Cream is a product specially designed to moisturize and soften the skin. It contains a high percentage of 99.5% pure glycerin, making it suitable for daily use to keep your skin soft and moisturized.

Benefits and features:

It contains a high percentage of pure glycerin, which deeply moisturizes the skin.
It absorbs quickly into the skin and provides instant hydration to dry, tired skin.
It can be used on all skin types including sensitive skin.
It can be used as a moisturizer for the face and body and can also be added to some natural mixtures and recipes.

How to use:

Before use, make sure to clean the skin well.

Apply an appropriate amount of glycerin to the skin and rub it gently until it is absorbed.

It can be used at any time of the day as needed

25 AED

20% OFFFeatured

Reborn Beauty Premium Mask Saffron 500ml

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Reborn Beauty Premium Mask Gold 500ml

40 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Gold 500ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

GIFT SET

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3% OFFFeatured

Gift Sets, Hair Care, Hair Mask

Olaplex 3-Piece Mobile Hair Styler Set 300ml

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Highlights:

Olaplex 3-Piece Mobile Hair Styler Set 300ml

If you’re looking for a set that helps restore the health of your hair, especially if it’s prone to damage from heat or chemical treatments, the Olaplex set is an excellent choice.

Features and benefits:

Helps prevent hair breakage and damage
Takes blonde color to a lighter shade without damaging it
Formulated to act as a tonic for color-treated and normal hair
Protects your hair while using chemical products

Instructions for use:

The set includes three main products:

Olaplex #3: An at-home treatment that rebuilds damaged bonds within the hair, helping to repair hair damaged by coloring or chemical treatments. It improves hair health and reduces breakage.
Olaplex #4: A moisturizing shampoo that gently cleanses while locking in moisture, leaving hair soft and smooth.
Olaplex #5: A moisturizing conditioner that helps to deeply moisturize the hair, enhancing its elasticity and making it healthier and more manageable.
No. 3: Apply to damp hair after shampooing and leave on for 10-30 minutes, then rinse thoroughly.
4 & 5: Use the shampoo and conditioner as you would any regular shampoo and conditioner. Apply shampoo to wet hair, then rinse. Next, apply conditioner and let it sit for a few minutes before rinsing.

Warnings for use:

Do not use on dry hair: Make sure hair is moisturized when using product #3.
Avoid contact with eyes: If contact with eyes occurs, rinse thoroughly with water.
Do not use if you are allergic: If you are allergic to any ingredient in the products, avoid using them.
Use as recommended: Don’t overuse the products, and follow the attached instructions for best results.

580 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90 AED

8% OFFFeatured

Sunny Isle Lavender Jamaican Black Castor Oil 226ml

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Highlights:

Sunny Isle Lavender Jamaican Black Castor Oil 226ml

Get all the benefits of authentic Jamaican Black Castor Oil with the invigorating scent of lavender. This formula combines potent Jamaican Black Castor Oil and pure lavender essential oil to effectively treat and maintain hair and skin. Lavender oil is the most highly sought after scent throughout the aromatic world, and regarded as the most versatile essence in aromatherapy. It has a sweet, balsamic, floral aroma which combines well with many other natural oils. With a variety of uses for Jamaican Black Castor Oil, it’s an all-round, good natural product to incorporate into your daily beauty routine.

Features & Benefits:

Organic and authentic castor oil processed the traditional Jamaican way

Promotes healthy hair growth for all hair types

Works as an effective moisturizer for hair and skin

Natural acne treatment — great for acne prone skin

Great for aromatherapy massage

No salt added

60 AED

7% OFFFeatured

AR Gluta Vitamin E Moisturizing Serum Bright Lotion Skin 400ml

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AR Vitamin E Moisturizing Lotion Enriched with Sunflower Seed Oil and Mineral Oil 600ml

Body Whitening & Nourishing Lotion, light and high absorbent texture for your bright and smooth skin, is enriched with Sunflower Seed Oil, containing high amino acid, a skin moisturizing agent that nourishes skin to be tender. With ingredient of natural Vitamin E, the cream conditions skin to be soft without stickiness. With long lasting refreshing scent.

65 AED

13% OFFFeatured

Shower Gel, Skin Care, Tubes

Fair & White So White Brightening Shower Gel 1000ml

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Highlights:

Fair & White So White Brightening Shower Gel 1000ml

The shower gel Fair & White So White! Ultra-refreshing with pomegranate and melon extracts offers your skin a pure moment of well-being. Very gentle on the skin, and enriched with emollient glycerin, it leaves a scented wake revitalizing.

70 AED

8% OFFFeatured