Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Body Gel, Oils & Moisturizer, Skin Care

Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

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Surely Wi Moisturizing Body Oil Gel Extract with Bulgarian Rose 200ml

Surely Wi Collagen & Carrot Oil Spotless Body Oil. Moisturizes, Prevent skin aging, Brightens, Firms, Fades Dark Spots, Acne Scars, Blemishes, Sun Spots, Smooths & Make skin Clear, White, Glowing radiant and Even Toned.

This Surely Wi Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.

Our Surely Wi brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

35 AED

22% OFFFeatured

Melano Pharma Melanofree Lotion 200ml

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Melano Pharma Melanofree Lotion 200ml

lightens all the dark areas of the body and even skin tone.Improves collagen production

Fades wrinkles and stretch marks,provides intensive moisturizing and softness Increases skin elasticity, freshness, and vitality.

Lightening – Moisturizing – Peeling – Getting rid of traces, stretch marks and wrinkles

For extra soft and moisturized skin with a great scented lotion.

Perfect for your after-bath bedtime routin

35 AED

10% OFFFeatured

Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

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Noor Gold Aloe Vera Lightening & Moisturizing Lotion 400ml

Lotion is formulated with Aloe Vera to help soothe, hydrate, and restore the skin’s natural healthy glow. It supports skin softening and helps improve overall skin texture. Suitable for daily use, it is designed to keep skin moisturized and refreshed.

Benefits

Helps soothe and hydrate the skin
Supports soft, smooth skin texture
Helps restore a healthy-looking glow
Keeps skin moisturized and refreshed

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

11% OFFFeatured

Oznaturals Anti Aging Retinol Serum, 30ml

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OZNaturals Anti Aging Retinol Serum, 30ml

Retinol one of the most widely tested and proven ingredients in skin care. It is also potentially the most powerful weapon in your anti-aging skincare arsenal to help fight fine lines. What can a natural retinol serum do for your skin? Retinol acts like a sort of skin hypnotist, convincing it to behave like younger skin. When broken down into retinoic acid, retinol penetrates deeply into the skin and communicates with skin cells, helping them to become healthier. You can experience the natural anti-aging power of this #1 dermatologist-recommended ingredient and achieve a more radiant, glowing complexion with OZNaturals ProRetaxinol Serum. This oil-free anti-aging serum delivers a synergistic and unique blend of active ingredients to give your skin a healthier, younger, more radiant look. Combining retinol with hyaluronic acid, astaxanthin, and other powerful ingredients will help your skin look its best yet. As with all OZNaturals products, our ProRetaxinol Serum contains the highest concentration of natural and active ingredients possible and is fragrance-free.

Features
• Reduces the appearance of pigmentation, fine lines, and wrinkles.
• Reduce the appearance of wrinkles
• Improve skin texture
• Decrease breakouts

How to use:

After cleansing, exfoliating and toning, apply 5-7 pumps to entire face, neck and décolleté, and allow to absorb

40 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

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Disaar Skin Care Moisturizing Repairing Soothing Capsule Snail Face Gel 280ml

Disaar Snail Therapeutic Hydrating Gel is anti-inflammatory and deeply moisturizes the skin, making the complexion clear, and also suitable for lightening scars and pimples. Snail slime is suitable for all skin types and is very light and highly absorbent. This gel is very useful for skin whitening. It also plays an important role in moisturizing the skin, as this gel contains filtered snail mucus that treats inflammation, redness and sunburn after sun exposure with its excellent self-healing properties. This product has a gel texture and gets absorbed quickly, it moisturizes the skin well and at the same time restores softness and softness to your skin.

25 AED

13% OFFFeatured

Yong Chin Whitening Turmeric Face Wash 100ml

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Yong Chin Whitening Turmeric Face Wash 100ml

Anti-inflammatory and antioxidant, helps reduce skin irritations and acne.

Yong Chin Whitening Turmeric Face Wash is a natural herbal formulation infused with turmeric to help gently wash away dead skin cells and reveal a glowing compleaxion.
– Rich in anti-inflammatory and antioxidant properties to help reduce skin irritations and acne.
– Leaves your face looking smooth and radiant.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

10% OFFFeatured

Shower Gel, Skin Care

Melano Red Carrot Shower Gel Scrub 1000ml

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Melano Red Carrot Shower Gel Scrub 1000ml

Melanotone Red Carrot Shower Gel Scrub is an exfoliating shower gel infused with natural red carrot extract, designed to reveal soft, smooth, and radiant skin. Its antioxidant-enriched formula helps eliminate impurities while stimulating cell renewal. Thanks to its exfoliating micro-grains, it deeply cleanses without irritating the skin. Used regularly, it evens out skin tone and restores vitality. Ideal for all skin types, this product leaves skin feeling refreshed and visibly brighter. A true beauty ritual for silky-smooth, radiant skin every day.

45 AED

14% OFFFeatured

Cocoderma Lightening Cream with Coconut Oil 150ml

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Cocoderma Lightening Cream with Coconut Oil 150ml

COCODERMA cream penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis.

How to use

Apply only to small areas in a timely or time-limited manner. Rinse hands well after use. Avoid contact with eyes. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

30 AED

13% OFFFeatured

Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

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Lait Amino Glow Glutathione Injection + Kojic Body Lotion 500ml

Amino Glow injection super whitening body lotion uniquely combines super active whitening agents (glutathione and kojic acid) to effectively eliminate skin hyperpigmentation faster, keep your skin moisturised all day long while keeping dryness at bay.

Reveal a radiant, even-toned complexion with Amino Glow Injection Super Whitening Body Lotion, a 500 ml powerhouse expertly formulated to deliver visible results in hydration, luminosity, and pigmentation correction. Packed with 200,000 mg glutathione—a potent antioxidant—and kojic acid, this lotion works faster than typical brighteners to reduce melanin formation and fade stubborn dark patches.

Its lightweight, fast-absorbing texture ensures deep hydration without greasiness, while the built-in broad-spectrum SPF 50 protects against UV damage and maintains brightening results. Whether used on the face, body, or sensitive areas prone to darkening, it delivers fuller coverage and moisture that lasts all day.

Benefits
Supercharged skin whitening: High-level glutathione and kojic acid combo works to lighten skin and reduce pigmentation faster
Brightness with defense: SPF 50 protects against sun-induced dark spots, preserving your glow
Long-lasting hydration: Emollient-rich yet non-greasy formula keeps skin smooth and elastic throughout the day
Even skin tone & clarity: Helps eliminate hyperpigmentation and dark patches on elbows, knees, and underarms
Safe for daily use: Formulated for everyday application, supporting consistent care routines

How to Use
Apply generously on clean, dry skin after showering.
Massage gently until fully absorbed.
Use daily, morning and night.
Reapply sunscreen during the day to protect brightened skin.

175 AED

11% OFFFeatured

Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

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Fruit Of The Wokali Anti-Aging Hydrating Facial Serum With Hyaluronic Acid 40ml

FRUIT OF THE WOKALI ANTI-AGING HYDRATING FACIAL SERUM. Hyaluronic acid works by binding to moisture. One gram of hyaluronic acid can hold up to six liters of water. It draws moisture from the environment and forms a protective, hydrating barrier on the skin. This ultimate moisturizer not only leaves the skin looking radiant but also fills in fine lines and wrinkles.

40 AED

PRODUCTS ON SALES

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33% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sheesha Lovely Beauty Cream Beauty Cream

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Sheesha Lovely Beauty Cream Beauty Cream

Original glass cream is a multi-purpose cream with anti-acne, anti-blemish, brightening, and anti-wrinkle properties.

This cream contains herbal and natural ingredients such as vitamins A and A5, vitamins B3 and E, aloe vera, alpha arbutin, rose extract, avocado extract, almond extract, and lycopene.

The glass cream can be used at night and sunscreen, moisturizer, and skin nourishing creams can be used during the day.

The effectiveness of the glass cream gradually became apparent after about 5 days.

20 AED

9% OFFFeatured

Lalala Exfoliating And Lightening Lotion 100ml

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Lalala Exfoliating And Lightening Lotion 100ml

La La La, an exfoliating lotion containing fruit acids, removes all the dead skin cells that dull the skin and quickens the process of cell renewal. With its mild scrub, your skin receives a deep treatment that guarantees the appearance of new skin. It immediately produces light.

50 AED

18% OFF

Diamond White Lightening Lotion 300ml

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Diamond White Lightening Lotion 300ml

Diamond White super-treating beauty milk is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

45 AED

20% OFFFeatured

Amaliko Kenta Soap for Lightening the Sensitive Area 100gm

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Amaliko Kenta Soap for Lightening the Sensitive Area 100gm

It opens sensitive areas.
It removes the darkness from the thighs.
It treats dryness in the area.
Suitable for newborn babies.
It treats diaper rash in babies.
It treats skin rashes.

How to use

Apply soap lather to the loofah, scrub your body well, and rinse with water.

20 AED

8% OFFFeatured

Melano Baslique Honey And Collagen Scrub 300gm

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Melano Pharma Hair Conditioner Cream with Garlic Marrow & Onion 500ml

How to use

Put a suitable amount of hair conditioner on the hair and gently massage the hair thoroughly then put a melano conditioner and leave at least for 20 minutes then wash your hair

55 AED

31% OFFFeatured

Hair Care, Hair Lotion

Aphogee Balancing Moisturizer Humectant 237ml

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Highlights:

Aphogee Balancing Moisturizer Humectant 237ml

ApHOGEE products are scientifically formulated and use the highest quality ingredients to restore seriously damaged hair to a healthy state.

The Balancing Moisturizer contains silk amino acids, collagen amino acids and panthenol to restore natural moisture and add shine and luster to hair.

Apply to clean hair in the shower and rinse to provide and lock in moisture, which is essential for the strength and elasticity of healthy hair.

Balancing Moisturizer contains ApHogee’s exclusive Pro-Phytamine Complex, a blend of collagenous amino acids, emollients, vitamin derivatives and herbal extracts.

It protects styles from humidity and is recommended as a treatment for processed hair, dryness and the ends of long hair. It is a MUST for use after a two-step ApHogee protein treatment.

45 AED

25% OFFFeatured

Noor Lemon Whitening Soap

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Noor Lemon Whitening Soap

Noor Gold Avocado Whitening Soap is a whitening soap designed to promote brighter, healthier, and more radiant-looking skin. Enriched with avocado and botanical extracts, this best whitening soap helps improve skin appearance by reducing the look of uneven tone and dullness while supporting a natural glow.

Formulated for daily use, this whitening soap deeply cleanses the skin, removing impurities and leaving it feeling fresh, smooth, and revitalized. With consistent use, this best whitening soap helps maintain clean, glowing, and visibly refreshed skin, making it an ideal choice for everyday skincare.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Lauric Acid, Palm Oil, Palm Kernel Oil, Sodium Hydroxide, Glycerin, Sorbitol, Stearic Acid, Olive Fruit Oil, Lemon Extract, Fragrance, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

13% OFFFeatured

Skin Doctor Strawberry Jam Scrub for Face & Body 200gm

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Skin Doctor Strawberry Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Strawberry Jam Scrub deeply nourishes and moisturizes the skin. Strawberry mildly exfoliates the skin to remove dead skin cells and ﬂakes from the surface.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

25% OFFFeatured

Carotone Brightening Soap 200gm

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Carotone Brightening Soap 200gm

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

15 AED

7% OFFFeatured

Sunny Isle Shea Coconut Moisturizing Shampoo 354ml

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Sunny Isle Shea Coconut Moisturizing Shampoo 354ml

Sunny Isle Shea & Coconut Deep Moisture Shampoo infused with Jamaican Black Castor oil cleanses and softens thick, dry hair, adding shine and manageability. A unique gentle formula enriched with Shea & Coconut Oil extracts to quench and re-hydrate dry scalps while promoting healthy hair growth.

65 AED

GIFT SET

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17% OFFFeatured

Deodorants & Antiperspirants, Men, Roll On, Unisex, Women, Fragrances

Lady Speed Stick Pure Freshness Deodorant 45gm

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Lady Speed Stick Pure Freshness Deodorant 45gm

Lady Speed Stick Pure Freshness comes in a package of 45 gms. It is an antiperspirant deodorant (APD) that help to avoid sweat patches, wet armpits and in controlling body odor. The effect of these deodorant sticks last for 24 hours and It helps you get through the day. If you are constantly hustling through the day, the Lady Speed Stick is sure to be your best companion to carry along everywhere you go. It comes with a roller at the bottom which makes its application very easy and quick.

Just like the name suggests, Lady Speed Stick promises pure freshness and keeps you active and energized all day long.

· Antiperspirant deodorant

· Prevents body odor and sweaty armpits

· Does not interfere with your perfume

· Can be used daily

· Unisex

· Effects lasts for almost 24 hours

· Has a refreshing fragrance that keeps you fresh all day

· Easy to carry everywhere, lightweight

· Reapply when needed, throughout the day

How to use:

• Pull off the deodorant cap

• Remove the plastic coating/covering if any from around the stick

• Rotate the roller at the bottom of the stick until you see enough deodorant stick on the top

• Place your deodorant stick at the center of your armpit and slide along to the top and bottom and outwards

• Apply slight pressure on the stick

• Reapply the deodorant as and when needed through the day

• After using the deodorant on both the armpits, make sure to cover the deodorant with the cap. There are chances that the stick may dry up if kept open

• At very high temperatures, you may notice that the product may haze temporarily, although you can be rest assured that the performance won’t be affected

• At extreme temperatures, the gel may temporarily haze, but performance is unaffected

25 AED

12% OFFFeatured

Fair & White Original Maxi Tone Brightening Lotion 250ml

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Highlights:

Fair & White Original Maxi Tone Brightening Lotion 250ml

The care Maxi Tone Original F&W contains a clarifying ingredient aimed at visibly lightening your complexion and reducing marks.

75 AED

8% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

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Highlights:

Aqua Rich Niacinamide and Alpha Arbutin Face Cream 100gm

Brightening Perfection and Deep Skin Renewal

Unveil visibly radiant skin with a face cream that combines science and nature for true brilliance. Infused with Niacinamide and Alpha Arbutin, this advanced formula targets uneven tone, dullness, and dark spots to reveal a clearer, more luminous complexion. It hydrates deeply without feeling heavy, leaving your skin supple, smooth, and glowing from the inside out.

Each application nourishes your skin barrier while reducing hyperpigmentation and improving overall clarity. Niacinamide strengthens and refines texture for a poreless look, while Alpha Arbutin gently fades discoloration and revives skin’s natural brightness. Perfect for daily use, it helps balance oil, protect against dullness, and keep your skin looking healthy and fresh all day long. Pair it with the complementary body lotion, body wash, or body oil for full-body radiance.

Usage Instructions

Apply to clean, dry face and neck after cleansing and toning. Massage gently using circular motions until fully absorbed. Use twice daily—morning and night—for best results. For enhanced glow, pair with matching body lotion, body wash, and body oil.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs. Discontinue use if irritation or redness appears. Keep away from direct sunlight and extreme heat. Store in a cool, dry place and out of reach of children.

120 AED

6% OFFFeatured

Hair Care, Hair Cream

ActiveX Hot Oil Hair Cream Black Flower Nourishing and Strengthening 2000ml

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ActiveX Hot Oil Hair Cream Black Flower Nourishing and Strengthening 2000ml

Transform your hair with ActiveX Hot Oil Hair Cream 2000 Ml – Black Flower. This unique formula, infused with the power of black flower extracts, provides deep nourishment and strengthens your hair from root to tip. Experience the rejuvenating benefits as the cream penetrates each strand, leaving your hair silky-smooth, manageable, and full of vitality. Indulge in the luxurious treatment of ActiveX Hot Oil Hair Cream – Black Flower for luscious locks that turn heads.

75 AED

14% OFFFeatured

Silky Cool Moroccan Soap With Leefa 300gm

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Silky Cool Moroccan Soap With Leefa 300gm

Moroccan Bath Soap with Olive oil is renowned for its exfoliating and skin softening qualities, Exfoliation is the act of removing dead skin cells from the surface of the skin, Some common problems which can be solved by regular exfoliation are uneven skin texture, discoloration, dullness, and acne.

30 AED

Shower Gel, Skin Care

COCO Clear Exfoliating Shower Gel 500ml

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Highlights:

COCO Clear Exfoliating Shower Gel 500ml

COCO Clear Exfoliating Shower Gel 500ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

35 AED

10% OFFFeatured

White Secret Lightening Body Cream 320ml

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Highlights:

White Secret Lightening Body Cream 320ml

White secret – beauty cream contains ingredients proven to brighten your skin and eliminate blackheads and spots!

Also contains vitamin E which treats pigmented skin and spots, prevents the reappearance of dark spots!

After the first application, the effects will become visible, your skin will be brighter, your complexion more even!

45 AED

5% OFFFeatured

Face Cream, Moisturizers, Oils & Moisturizer, Skin Care

No Spot Injection Half Cast Strong Whitening Face Cream

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Highlights:

No Spot Injection Half Cast Strong Whitening Face Cream

No Spot Injection Half Cast Strong Whitening Face Cream is an intensive facial skincare cream designed for people looking to improve the appearance of dark spots, uneven skin tone and dull-looking complexion.

The No Spot Injection Half Cast formula is presented as a strong whitening face cream and can be incorporated into a targeted facial skincare routine for a clearer, brighter and more even-looking complexion.

Key Benefits:

• Strong whitening face cream
• Helps improve the appearance of dark spots
• Supports a brighter-looking complexion
• Helps improve uneven-looking skin tone
• Suitable for targeted facial skincare
• Helps maintain smoother and more radiant-looking skin
• No Spot Injection Half Cast formula
• DCO Original product presentation

How to Use:

Apply a small amount to clean, dry facial skin and gently massage until absorbed.

Start with limited use to determine how your skin responds before increasing the frequency.

Avoid the eye area, lips, broken skin and irritated areas.

Patch Test Advice:

Perform a patch test on a small area before first use. Wait 24–48 hours and discontinue use if significant redness, burning, swelling or persistent irritation develops.

Daytime Protection:

When using products intended to address pigmentation or uneven skin tone, apply a broad-spectrum sunscreen during the daytime and limit unnecessary sun exposure.

For external use only. Keep out of reach of children.

95 AED

17% OFFFeatured