Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Shower Gel, Skin Care

Fair & White Original Lemon Energy Fresh Shower Gel 945ml

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Fair & White Original Lemon Energy Fresh Shower Gel 945ml

Enriched with lemon extracts, this shower gel envelopes you in an exceptional sensation of refreshing acidic coolness. Its smooth texture melts into an invigorating foam with revitalizing notes, to cleanse the skin and leave it feeling soothingly fresh.

70 AED

25% OFFFeatured

Vaseline® Dry Serum Bright & Smooth 45ml

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Vaseline® Dry Serum Bright & Smooth 45ml

Vaseline® Deodorant Dry Serum Bright & Smooth contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, smoother, and firm underarms.

Clinically proven to deeply repair and nourish underarm skin.

15 AED

5% OFFFeatured

Body Gel, Lotion, Skin Care

CeraVe Skin Renewing Gel Oil 29ml

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CeraVe Skin Renewing Gel Oil 29ml

CERAMIDE OIL GEL Skin Renewing Gel Oil is formulated with CeraPlex, a unique blend of 5 ceramides and sunflower oil to instantly improve skin’s radiance.
HYDRATE & MOISTURIZ This serum for face adds a boost of hydration, leaving skin looking and feeling smoother and more radiant with a glowy, yet non-greasy finish.
ANTI AGING FACE OIL Apply gently all over the face and neck. Can be used morning and night, either alone or under CeraVe Skin Renewing Day Cream with SPF 30 sunscreen in the morning and under CeraVe Night Cream in the evening.

95 AED

11% OFFFeatured

Lady Diana Natural Arabica Coffee Extracted Scrub 500ml

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Lady Diana Natural Arabica Coffee Extracted Scrub 500ml

Lady Diana presents a 100% natural Arabica coffee scrub that helps with premature skin aging such as wrinkles, sun spots & dark circles. Organic coffee ingredients give you a fresher, younger more moisturized look. Enriched with natural ingredients body scrub lighten the scars and tighten the skin.

40 AED

17% OFF

Oils & Moisturizer, Skin Care

Carotone Brightening & Dark Spots Oil 65ml

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Carotone Brightening & Dark Spots Oil 65ml

Eliminates dark mark and blemishes, lightens your skin tone and guarantees you clear, smooth and even skin, it will leave your skin spotless and hydrated.

25 AED

11% OFFFeatured

Fruit of the wokali professional care organic oat facial toner, hydrates, refreshes Removes wrinkles and fine lines. 200ml

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Fruit of the wokali professional care organic oat facial toner, hydrates, refreshes Removes wrinkles and fine lines. 200ml

Fruit of the wokali professional care organic oat facial toner, hydrates, refreshes and repairs skin, deep hydration, reduces pores, whites skin, soothes repair, lifts and tightens skin, reduces wrinkles and fine lines, brightens skin color, brightens skin tone, this toner targets texture, hyperpigmentation, dullness, enlarged pores, uneven skin tone, can brighten dull skin and improve the appearance of hyperpigmentation leaving you radiant, rejuvenates skin, can effectively help skin moisturize, penetrates quickly skin to replenish nutrients forms a protective barrier prevents water loss and removes dead skin cells .

40 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

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Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

The product is rich in vitamin C, which diminishes maelanin, brightens skin tone and makes skin whiter and more tender.

Sodium hyaluronate has a good hydrating effect, which keeps your skin supple and improves the dryness and roughness of the skin.

This product has a very good anti-aging effect, rich vitamin C essence can fade wrinkles, freckles, make the face skin smoother.

Various nutrients in essence cream can penetrate deep into the skin to moisturize the skin, make the skin more elastic, tighter, and improve the state of skin relaxation.

This product is fine in texture, easy to smear, and easy to absorb.

38 AED

3% OFFFeatured

Body Gel, Lotion, Skin Care

Body White Paris Body Clearing Lotion 480ml

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145 AED

5% OFFFeatured

Oils & Moisturizer, Skin Care

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

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Medix 5.5 Vitamin C And Bulgarian Rose Instant Hydration Oil 1000ml

【Medix Body Oil】Experience the transformative power of our Medix Vitamin C Bulgarian Rose Body Oil, enriched with the finest ingredients including turmeric. This potent formula is designed to leave you hydrated, and irresistibly smooth.
【Safe】This Medix Retinol Body Oil is a blend of different plant extracts that will give your body skin a naturally radiant glow.
【Deep Nourishment】Our Medix vitamin c brightening body oil contains turmeric oil that deeply nourishes your skin, leaving it feeling soft, smooth and renewed.

95 AED

7% OFFFeatured

Kamill Hand Nail Cream Antiage With Bio Camomile UV Filter Vitamin E And Q10 75 ml

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Kamill Hand Nail Cream Antiage With Bio Camomile UV Filter Vitamin E And Q10 75 ml

With natural camomile, UV filter and co-enzyme Q10
Regenerating care for demanding skin
Intensively moisturises
Improves skin’s suppleness
The formula with co-enzyme Q10 and vitamin E protects from free radicals and reduces wrinkles

65 AED

PRODUCTS ON SALES

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4% OFFFeatured

Bar Soap, Gift Sets, Lotion, Skin Care

Makari Exclusive Toning Gift Set 5 Piece

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Makari Exclusive Toning Gift Set 5 Piece

Illuminate and unify skin tone with this 5-pc clarifying exclusive toning gift set. Formulated with our most potent botanical ingredients, this multi-benefit gift-set reverses damage caused by severely darkened pigmentation issues such as age spots, melasma, dark spots and acne scars helping to promote a clearer, brighter all-over complexion.

Recommended for all skin types except sensitive.

Toning Cream recommended for dry, normal and maturing skin types only.

1,150 AED

13% OFFFeatured

Pastil Fresh & Natural Coconut Body Cream 360ml

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Pastil Fresh & Natural Coconut Body Cream 360ml

Nourish dry skin & send your senses on an island escape with this fast-absorbing, rich & creamy, tropical body lotion. This blend restores essential hydration to skin.

The non-greasy formula absorbs quickly leaving skin feeling soft & smelling great.

This one of a kind non-greasy body lotion and daily moisturizer for skin glides on comfortably to soothe skin without stickiness.

35 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 9.121 Very Light Oak Ash Blond 100ml

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Bolony Hair Color Cream 9.121 Very Light Oak Ash Blond 100ml
Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

25% OFFFeatured

Eveline White Prestige 4D Whitening Facial Scrub 150ml

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Eveline White Prestige 4D Whitening Facial Scrub 150ml
- White Prestige 4D cosmetics series is the innovative treatment, acting in four dimensions, lightens epidermis, evens out skin tone, and counteracts excessive pigmentation for up to 48h after application.
- Contains Centella Asiatica which nourishes and supports the renewal of the natural protective barrier of the skin and Fracto2 Illumi Laser + Lumiwhite complex which lighten the skin, smooth, and reduce discolourationsniacinamide – enhance skin elasticity and firmness.
- The action of scrub particles combined with Fracto2 Illumi Laser with Lumiwhite Complex promotes skin whitening by preventing discoloration.
- For oily and combination skin.
The perfect scrub to lighten and smooth your skin from Eveline.

45 AED

13% OFFFeatured

New Face Vit-C Face Wash

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Highlights:

New Face Vit-C Face Wash

The New Face Vitamin C Face Wash is designed to revitalize tired complexions by combining deep cleansing with potent skin-brightening benefits. This dermatologist-tested formula aims to target common skin concerns like dullness and dark spots, leaving the skin with a refreshed, natural radiance.

Key Benefits

Brightening & Glow: Infused with pure Vitamin C to help reduce dullness and restore your skin’s natural, healthy glow.
Deep Cleansing: Gently removes everyday dirt, excess oil, and impurities without stripping the skin’s essential moisture.
Targeted Treatment: Specifically formulated to help fade the appearance of dark spots and even out skin tone for a clearer complexion.
Refreshing Finish: Provides an instant burst of freshness, leaving skin feeling soft and energized after every wash.

35 AED

31% OFFFeatured

Palmer’s, Shea Butter Formula, Raw Shea Nourish, Body Balm with Vitamin E 200g

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Palmer’s, Shea Butter Formula, Raw Shea Nourish, Body Balm with Vitamin E 200g

Soothe and Nourish head-to-toe with Palmer’s® Shea Butter FormulaⓇ Balm, crafted with raw African Shea Butter and concentrated to rehydrate the roughest, driest skin.

Shea Butter (Butyrospermum Parkii)*:

Sustainably produced, raw shea butter contains important vitamins and micro-nutrients, making it a superior skin-friendly moisturizer particularly for soothing sensitive skin.

*Ethically traded and sustainably produced.

Suggested use

Apply to moisture-thirsty areas such as cuticles or cracked heels. Solid formula won’t melt or get messy in the heat!

Other ingredients

Butyrospermum parkii (shea) butter, glycine soja (soybean) oil, canola oil, helianthus annuus (sunflower) seed oil, microcrystalline wax (cera microcristallina), cocos nucifera (coconut) oil, ozokerite, theobroma cacao (cocoa) seed butter, tocopheryl acetate, fragrance (parfum), benzyl benzoate, benzyl salicylate, hexyl cinnamal, benzyl alcoh

45 AED

17% OFFFeatured

A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

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A Bonne Deodorizing Silky Salt Scrub Wasabi & Peach 350gm

A 2in1 Deodorizing Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smother and brighter without skin irritation.

* Wasabi Root Extract defends against unwanted odor by reduce the growth of bacteria.

* Peach Extract a great source of nutrients, multivitamins and minerals. Gives excellent radiant glow to the skin. Provide hydrating and antioxidant-rich benefits-to help keep skin moisturized and beautifully radiant glow.

* Vitamin B3 can gives a brighter skin, smoother skin.

✔Whitening Vitamin B3

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

8% OFFFeatured

BNB Saffron Skin Polish Mask 120ml

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BNB Saffron Skin Polish Mask 120ml

The Saffron Face Mask is a luxurious treatment that brightens and rejuvenates the skin. Infused with saffron, it helps even out skin tone, reduce blemishes, and promote a natural glow while soothing and hydrating the skin.

How To Use:

Cleanse your face, then apply the mask evenly, avoiding the eyes and lips. Leave on for 15-20 minutes, then rinse with water. Pat dry and follow with moisturizer. Use 2-3 times a week for best results.

55 AED

11% OFFFeatured

Donkey Milk Body Lotion Pink 400ml

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Donkey Milk Body Lotion Pink 400ml

Donkey Milk Body Lotion is a nourishing and hydrating solution enriched with natural Vitamin E, collagen, and the exceptional benefits of donkey milk. This luxurious lotion deeply moisturizes and regenerates the skin, improving elasticity and promoting a soft, supple, and visibly firmer appearance. Known for its rich nutrient content, donkey milk also provides a gentle brightening effect, leaving your skin radiant and glowing.

Features:

Donkey Milk: Packed with minerals, it nourishes and softens the skin while promoting a radiant glow.
Natural Vit E: Provides antioxidant protection and supports skin regeneration.
Collagen: Improves skin elasticity and firmness for a youthful appearance.
Deep Hydration: Penetrates the skin to deliver long-lasting moisture.
Lightweight Formula: Absorbs quickly without leaving a greasy residue.

Benefits:

Hydrates Intensively: Restores moisture to dry and dehydrated skin, keeping it soft and smooth.
Boosts Elasticity: Collagen helps improve skin firmness and reduces the appearance of fine lines.
Brightens Skin: Donkey milk delivers a natural glow and enhances skin radiance.
Nourishes and Repairs: Packed with nutrients that regenerate and strengthen the skin barrier.
Gentle Formula: Suitable for daily use on all skin types.

40 AED

20% OFFFeatured

Ujooba Gold and Glow 24k Beauty Serum 10ml

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Ujooba Gold and Glow 24k Beauty Serum 10ml

✨ 24K Gold Radiance: Ujooba 24K Beauty Serum is enriched with the indulgence of real 24K gold particles. Gold, celebrated for its brightening and revitalizing properties, graces your skin with an unparalleled radiance, creating a luminous canvas that reflects opulence and vitality.

🌿 Transformative Skincare: Beyond the shimmer of gold, our beauty serum features a potent blend of transformative elements. Carefully selected ingredients work harmoniously to nourish, revitalize, and promote a radiant complexion, ensuring your skin is treated to a luxurious and rejuvenating experience.

💧 Hydration Infusion for Supple Skin: Ujooba 24K Beauty Serum goes beyond ordinary serums by infusing deep hydration into your skin. The formula ensures your skin stays moisturized and supple, leaving it feeling refreshed and ready to embrace the luminous radiance that follows.

🌱 Botanical Elixir for Holistic Care: Enriched with botanical extracts, our beauty serum provides holistic care to your skin. These natural elements contribute to the overall health and vitality of your complexion, ensuring a balanced and rejuvenated appearance.

20 AED

GIFT SET

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18% OFFFeatured

Bar Soap, Skin Care

Neoprosone Exfoliating Soap With Dual Nourishment 200g

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Neoprosone Beauty Soap with Dual Nourishment 80gm

Antibacterial cleansing bar fights bacteria, removing impurities and softening skin without over-drying.

Directions:

Form a rich lather between hands and apply to face/body as needed. Gently massage, rinse and let dry.

Also, follow up with Skin Protect SPF 50 Sunscreen every morning to maintain an even skin tone.

45 AED

7% OFFFeatured

PR+ Puissance Karité Brightening Glycerine For Black Skin 500ml

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PR+ Puissance Karité Brightening Glycerine For Black Skin 500ml

The anti-ashy treatment from the PR+ Puissance Karité range, for shadow-prone body areas that stay dry and dull.

Nourishes shadow-prone areas • Erases the ashy look • Use alone or in the mix.

Those grey, rough elbows and knees that resist everything
Targeted nutrition that restores suppleness and light
Use alone on the areas, or blended with the lotion for the whole body
Shea butter reinforcement wherever skin is driest

⭐ Anti-ashy. Pro-comfort.

Elbows, knees, ankles: the areas always left behind

It’s always the same areas: elbows, knees, ankles. Darker, drier, almost grey, they break the body’s harmony even when everything else looks fine. You moisturise them, they come right back.

These areas need more than a body lotion: they need concentrated nutrition. That’s the role of the Puissance Karité Glycerin, which softens, fades the ashy look and brings light back where skin needs it most.

Nourished, these areas blend with the rest of the body and get back all their glow, too.

A brightening glycerin formulated for Black and mixed-race skin: how it works

Targeted nutrition: shea butter nourishes the driest shadow-prone areas.
Anti-ashy action: it erases the dull, ashy look.
Evening: it harmonises these areas with the rest of the body.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition for dry areas.
Bearberry (arbutin) & white mulberry: target the ashy look and unevenness.
Liquorice: evens and revives the light of the complexion.

Why is this glycerin different from classic body care?

✓ Targeted nutrition for shadow-prone areas, where a lotion alone isn’t enough
✓ Use alone on specific areas, or blended in for the whole body
✓ Comfort and radiance that last, even on the driest skin
✓ A formula suited to Black, dark and mixed-race skin

How to fit this glycerin into your Black or mixed-race skin routine

As a targeted care

Apply to shadow-prone areas (elbows, knees, ankles, knuckles), morning and/or evening.

The Comfort Mix

Add it to your Karité body lotion to boost nutrition over the whole body.

465 AED

4% OFFFeatured

9 PM Purple Femme Ladies Eau De Parfum 100ml

Eau De Parfume, Fragrances, Women

9 PM Purple Femme Ladies Eau De Parfum 100ml

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9 PM Purple Femme Ladies Eau De Parfum 100ml

A bold and strong woody scent layered with indulgent floral notes – 9pm Purple Femme is the perfect alluring evening scent. It opens with a tart mix of fruits, poured over an intense and jammy petal path of flowers that wind into a forest teeming with a woody-earthy warmth.

PERFUME NOTES

Top Notes: Raspberry, Apple, Violet and Orange
Middle Notes: Rose, Peony, Iris and Jasmine
Base Notes: Cedar, Cypress, Pine Tree and Amber

125 AED

20% OFFFeatured

Body Mist, Deodorants & Antiperspirants, Fragrances

Lady Diana Perfumed Body Spray – Elevate Your Elegance 200ml

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Lady Diana Perfumed Body Spray – Elevate Your Elegance 200ml

Lady Diana Berry Gives you Natural Berry Fragrance for the all Day long. It is a Quality Fragrance, as well as the ability to Combat Body Odor. Lady Diana Bulk Perfumes and Body Sprays are long Lasting and are More Popular in Wholesale markets in the UAE.

20 AED

8% OFFFeatured

Creams, Lotion, Skin Care

QV Hand Cream Nourishes and Moisturizes Your Hands 50gm

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QV Hand Cream Nourishes and Moisturizes Your Hands 50gm

QV Hand Cream is a nourishing and moisturizing cream designed for daily hand care. It helps moisturize dry and cracked skin thanks to its formula rich in moisturizing and soothing ingredients. It works to restore the skin’s softness and elasticity while forming a protective barrier that prevents moisture loss.

Benefits and features:

Deeply moisturizes hands and gives them super softness.
Nourishes the skin thanks to its formula rich in moisturizing ingredients.
Soothes dryness and reduces cracks caused by environmental factors.
Free from perfumes and irritants, suitable for sensitive skin.
Easily absorbed without leaving a greasy residue on the skin.
Reinforces the skin’s natural barrier to prevent moisture loss.

How to use:

Apply a small amount of cream to the hands.

Massage gently until the cream is completely absorbed.

60 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Garlic & Black Seed 5 Liter

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Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Garlic & Black Seed 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

15% OFFFeatured

Simple Purifying Cleansing Lotion 200ml

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Simple Vita Vitamin Cream 50ml

Buy Simple Vita Vitamin Cream in Nigeria Revitalize your skin with Simple Vita Vitamin Cream 50ml. This lightweight, hydrating cream is packed with a blend of vitamins B5, E, and C to nourish and replenish your skin. The non-greasy formula absorbs quickly, leaving your skin feeling soft, smooth, and radiant.

55 AED

13% OFFFeatured

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

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AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream Moisturizing To restore dry and damaged skin to be clearer Smooth and soft like a pearl, supported with vitamin E which acts as powerful antioxidant and help protect the skin

35 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Spearmint Oil 30ml

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Difeel 100% Pure Essential Oil Spearmint Oil 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Refreshing andminty
Our Spearmint Oil:

Is cleansing, uplifting andrelaxing
Relieves headaches, indigestion, nausea andvomiting
Can help with muscle/nerve pain andskin conditions
Is antibacterial, antifungal, anti-inflammatory, antispasmodic andinsecticidal

75 AED

4% OFFFeatured

Mabel Radiance Advanced Brightening & Radiance Glow Body Lotion 500ml

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Herit 24K Gold Beauty Cream 30gm

Elevate your skincare routine with Herit 24K Gold Beauty Cream, a luxurious and transformative treatment designed to infuse your skin with the opulence of pure gold. Combining the timeless allure of 24K gold with cutting-edge skincare technology, this cream delivers unparalleled radiance, rejuvenation, and hydration for a truly luminous complexion.

How to Use:

Apply Herit 24K Gold Beauty Cream twice daily, in the morning and evening. After cleansing and toning, gently massage a small amount onto your face and neck using upward circular motions until fully absorbed. For best results, use in conjunction with other Herit skincare products.

115 AED