Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

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Glupa Glutathione + Papaya Skin Whitening Soap Cucumber Melon Scent 135g

Skin whitening Product, Skin whitening soap, Glutathione skin whitening soap, skin whitening and lightening Soap, Best skin whitening and skin lightening soap, Anti acne, anti pimple, anti pigmentation

15 AED

15% OFFFeatured

Fair & White Original Black Soap Purifying Softening Soap 200gm

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Fair & White Original Black Soap Purifying Softening Soap for Combined to Greasy Skins 200gm

The F&W Black Soap contains Cocoa Butter, Vitamin E and an antibacterial agent. To clean and purify gently the skin. Ideal for normal to oily skin.

55 AED

17% OFFFeatured

Creams, Face Cream, Skin Care

Biocos Rose Hair Removal Cream with Vitamin E-Gentle & Soothing, Quick-Acting Formula, Hydrating & Refreshing

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Biocos Rose Hair Removal Cream with Vitamin E-Gentle & Soothing, Quick-Acting Formula, Hydrating & Refreshing

Quick & Painless Removal: Swiftly removes body hair with a gentle formula featuring active Rose extracts and Vitamin E.
Soothing Hydration: Enriched with Vitamin E, our cream leaves your skin hydrated and silky smooth after each use.
Ideal for Sensitive Skin: Specially formulated for sensitive skin, ensuring a pain-free hair removal experience without irritation.
Refreshing Rose Scent: Infused with natural Rose extract, providing a refreshing and invigorating scent during application.
Easy to Apply: Comes in a convenient 100ml tube for precise application, making hair removal at home effortless and mess-free.

25 AED

18% OFFFeatured

The Ordinary 100% Organic Virgin Chia Seed Oil – 30 ml

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The Ordinary 100% Organic Virgin Chia Seed Oil 30ml

A daily support formula for all skin types, with 100 percent pure chia seed oil, that is sustainably-sourced, organic, virgin, and cold-pressed.

This immediately soothing, calming, and nurturing skin oil contains an exceptionally high concentration of alpha-linolenic acid, an important essential fatty acid. It also containslinoleic, oleic, stearic, and palmitic acids together with multiple vitamins, minerals, and antioxidants.

Skin Type: Normal and Combination

Skincare Concerns: Dullness and Uneven Texture

Formulation: Lightweight Oil

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

45 AED

22% OFFFeatured

Creams, Skin Care, Sunscreen

Alattar Herbal SPF 60 Sun Block Cream Broad Spectrum UVA & UVB Protection

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Alattar Herbal SPF 60 Sun Block Cream Broad Spectrum UVA & UVB Protection

Highlights

High SPF 60 Protection: Delivers robust and reliable sun protection with SPF 60, effectively shielding the skin from intense solar exposure and damage.
Broad Spectrum Defense: Formulated with advanced filters to provide comprehensive coverage against both UVA (aging) and UVB (burning) rays.
Skin Brightening Formula: Works to lighten and visibly brighten the skin tone, contributing to a more radiant and even complexion while protecting from the sun.
Anti-Aging Benefits: Supports a healthier, younger appearance by preventing sun damage, which is a leading cause of premature wrinkles and fine lines.
Herbal Base: Made with a soothing herbal formulation that is gentle on the skin, providing daily protection and nourishing care.

35 AED

13% OFFFeatured

Eveline Cannabis Cleansing and Matting Mask

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Highlights:

Eveline Galaxity Glitter Mask Magic Crystal

An intensely soothing gel mask with glittering particles cleans the skin from the depth and prevents excess sebum production.
Pomegranate extract effectively improves skin elasticity.
Nourishes and moisturizes the skin, immediately enhancing its smoothing.
Soothes the skin and prevents dryness.
Deeply detoxifies and purifies the skin.
For all skin types.

Your ideal product for clean and smooth skin from Eveline.

35 AED

17% OFFFeatured

Jergens Ultra Healing Extra Dry Skin Moisturizer 400ml

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Highlights:

Jergens Ultra Healing Extra Dry Skin Moisturizer 400ml

Formulated with quality ingredients: A unique formulation, with Hydralucence blend of ingredients combined with Vitamins C, E, and B, to leave skin luminous
Helps relieve dry skin: Jergens Ultra Healing Moisturizer helps to improve skin’s appearance and texture
Extra dry skin lotion: Absorbs into extra dry skin, including typically rough spots like heels, elbows, and knees
Helps to repair dry skin: Penetrates five layers of skin and reduce dryness at the source
Visibly healthier skin: With continual use of Jergens Ultra Healing Dry Skin Moisturizer, skin is nourished and looks visibly healthier over time

25 AED

20% OFFFeatured

Skin White Power Whitening Bath Soap 125gm

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Skin White Power Whitening Bath Soap 125gm

Skin White Power Whitening Bath Soap is enriched with Vita nourish formula. It leaves feeling refreshed, and the skin feeling extra smooth and soft after every bath. This is Dermatologically proven safe and effective.

20 AED

7% OFFFeatured

Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Organic Grapeseed Oil 237ml

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Now Foods, Solutions, Organic Grapeseed Oil, 8 fl oz,237 ml

Condition: Sensitive skin in need of natural moisturizing and protection from free radical damage, without clogging pores and causing breakouts.

Solution: NOW® Solutions Certified Organic Grapeseed Oil is a light, odorless oil with mild emollient properties. This versatile oil has numerous beneficial fatty acids including linoleic, oleic, stearic, palmitic, myristic and lauric acids. Its rich, silky texture is perfect for soothing away dryness and is suitable for all skin types since it won’t clog pores or cause break-outs. Grapeseed Oil is perfect as a base for lotions, and it’s mild enough to use as a conditioner for all hair types.

65 AED

17% OFFFeatured

Vaseline Body Lotion Healthy Bright Fresh & Bright Cooling UV 200ml

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Highlights:

Vaseline Body Lotion Healthy Bright Fresh & Bright Cooling UV 200ml
This non-greasy body lotion from Vaseline moisturizes and brightens skin while providing a refreshing cooling sensation.
• Cooling UV Gel Lotion with menthol for a refreshing coolness.
• Contains Vitamin B3 for brighter-looking skin.
• Features micro-droplets of Vaseline Jelly for a lightweight, non-greasy feel.

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Creams, Skin Care

Silky Cool Foot Cream 250ml

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Highlights:

Silky Cool Foot Cream 250ml

Silky Cool cream is for soft feet, prevents and removes cracked skin it is made with aqua and many other natural and hydrating ingredients.

30 AED

17% OFFFeatured

Make Up Remover, Shower Gel, Skin Care

Kenta White Shower Gel 500gm

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Kenta White Shower Gel 500gm

Immerse your senses in a luxurious bathing experience with Kenta White Moroccan Shower Gel! Inspired by ancient Moroccan traditions, this body wash deeply cleanses the skin while providing rich hydration, leaving your skin soft and radiant. It contains natural Moroccan ingredients that help remove impurities and dead skin cells, leaving your skin feeling incomparably clean and refreshed after every use.

Benefits and Features:

Deep Cleansing and Skin Renewal: Deeply cleanses the skin, removing impurities and dead skin cells, revealing a more radiant complexion.

Moroccan Glow and Radiance: Contains natural Moroccan ingredients that give the skin an instant radiance and healthy glow.

Effective Hydration and Anti-Dryness: Effectively moisturizes the skin and prevents dryness after showering, leaving it feeling silky smooth.

Unifies skin tone and smoothness: Helps even out skin tone and reduce pigmentation, while enhancing its smoothness and elasticity.

Gentle creamy texture: Features a luxurious creamy texture that is gentle on the skin and easy to rinse without leaving any residue.

Suitable for all skin types: Its balanced formula makes it suitable for all skin types, including sensitive skin.

Directions for use:

Apply an appropriate amount of Kenta White Moroccan Shower Gel to a shower sponge or directly onto your skin.

Gently massage the body in circular motions until a rich, creamy lather is formed.

Rinse thoroughly with warm water until all traces of the liquid are removed

50 AED

5% OFFFeatured

Bar Soap, Gift Sets, Oils & Moisturizer, Skin Care

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

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Highlights:

ALADA Skincare Combo Dewey Gluta Soap & Lightweight Whitening Oil

COMPLETE SKINCARE COMBO: Includes ALADA Lightweight Whitening Oil (100ml) and ALADA Dewy Gluta Soap (70g) for a full brightening and cleansing routine for face and body.
HYDROQUINONE-FREE BRIGHTENING FACIAL OIL FOR DAILY SKIN CARE: Enriched with Retinyl Palmitate, Vitamin E, Lavender, and Chamomile oils to activate skin metabolism, improve skin tone, and support UV and after-sun repair.
GLUTATHIONE & NIACINAMIDE SOAP BAR FOR DAILY CLEANSING CARE: Formulated with L-glutathione, niacinamide, collagen, and licorice extract to reduce dark spots, exfoliate dead skin, and promote a radiant, even complexion.
DEEPLY MOISTURISING & LIGHTWEIGHT: The fast-absorbing oil and coconut oil-infused soap bar work together to nourish and hydrate skin without clogging pores or leaving a greasy residue.
SUITABLE FOR ALL SKIN TYPES: Both products are made with 100% natural ingredients, free from hydroquinone, and gentle enough for daily use on all skin types for face and body.
HELPS IMPROVE UNEVEN SKIN APPEARANCE: Formulated with skin-conditioning ingredients such as Vitamin C, Licorice Extract, and Carrot Extract to support clearer-looking and more balanced skin tone.

95 AED

20% OFFFeatured

Edge Control, Hair Care

African Pride Dream Kids Olive Miracle Smooth Edges Hair Gel 170gm

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African Pride Olive Miracle Silky Smooth Edges Hair Gel 64gm

This pomade is ideal for straight or natural slick styles. It’s non-flaking, non-sticky and non-greasy. Contains no alcohol and no petrolatum.Use on wet or dry hair to slick up tresses into stylish ponytails, updos or dimly on edges.

40 AED

17% OFFFeatured

Melano Pharma Beauty Line Ointment For Whitening And Anti-Brown Spot 30gm

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Melano Very Sexy Melano Body lotion 200ml

lotion that Moisturizes with a captivating jasmine and rose fragrance for silky skin.

25 AED

14% OFFFeatured

SH-18 Premium Skin Lightening Cream 50gm

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Highlights:

SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

30 AED

13% OFFFeatured

Pastil Hair Cream Argan with Keratin 500ml

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Highlights:

Pastil Hair Cream Argan with Keratin 500ml

Pastil Hair Cream is specially made with advance formula that effectively stops hair fall and helps make everyday styling possible and easy.

35 AED

25% OFFFeatured

Pastil Hair Remover Skin Refreshing Greem 125ml

Hair Removals, Personal Care

Pastil Hair Remover Skin Refreshing Lemon 125ml

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Pastil Hair Remover Skin Refreshing Lemon 125ml

15 AED

11% OFFFeatured

Roda Roji Azulene Soothing Peptide Toner 200ml

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Highlights:

Roda Roji Azulene Soothing Peptide Toner 200ml

RODA ROJI Azulene Soothing Peptide Toner has a soothing effect, moisturizes the skin, relieves irritation and itching, reduces inflammation and restores the natural protective barrier.

85 AED

8% OFFFeatured

QV Hand Cream Moisturizing 50gm

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Highlights:

QV Hand Cream Moisturizing 50gm

QV Hand Cream provides the instant hydration your hands need. It helps protect, nourish and moisturize your hands. It is also characterized by its light and gentle texture for sensitive skin.

Benefits and Features:

Features a luxurious, non-greasy formula.
Gives hands a moist and refreshed feel.
pH balanced to help maintain the skin’s natural protective properties.
Free of fragrances, colours, lanolin and propylene.

How to use:

Use fingertips to apply to wrists, nails and hands, paying special attention to the backs of the hands. Repeat as needed to keep skin and nails in good condition.

55 AED

GIFT SET

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14% OFFFeatured

Creams, Skin Care

Noor Herbal Ubtan Cream

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Highlights:

Noor Herbal Ubtan Cream

**Noor Herbal Ubtan Cream** includes a natural extract of sandalwood and turmeric. The cream gently cleanses the skin, nourishes it with useful substances, soothes, tones and improves color. In addition, it helps narrow the dilated pores.

Benefits

Gently cleanses the skin
Helps nourish and soothe the skin
Helps improve skin tone and color
Helps narrow the appearance of pores

Ingredients

Stearic Acid, Cetyl Alcohol, Titanium Dioxide, Aqua, Methyl Parahydroxy Benzoate, Sodium Methyl Parahydroxy Benzoate, Triethanolamine, Scrubber, Perfume, Turmeric, Colour Yellow (FD&C CI #15985), Colour Red (FD&C CI #14760)

How to Use?

Wash face with soap and dry it
Apply a small amount and massage with fingertips from bottom up and center to sides of the face
When cream dries, soak your finger (with water) and massage for another 1–2 minutes
Leave to dry for 15 minutes
Wash off with fresh water

30 AED

20% OFF

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

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Highlights:

Dr.Meinaier Pure Kojic Acid Oil Essential Oils for Brightening and Moisturising 118ml

Kojic Acid contains skin-nourishing fatty acids and polyphenols, reduce dryness and allow your skin to retain moisture, elping shield skin from environmental toxins, smoothing and improve texture skin, diminish the signs of aging, calming effect and can help reduce temporary redness.

20 AED

4% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment, Kids & Baby Care

Sulfur 8 Kid’s Medicated Anti-Dandruff Hair And Scalp Conditioner 113ml

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Highlights:

Sulfur 8 Kid’s Medicated Anti-Dandruff Hair And Scalp Conditioner 113ml

Directions

After shampooing, apply a sufficient amount to hair, massage into hair and scalp, leave on for a few minutes, then rinse out. Use as needed.

115 AED

13% OFFFeatured

Conditioner, Hair Care

Medimix Colour Protection & Moisturising Conditioner 400ml

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Highlights:

Medimix Colour Protection & Moisturising Conditioner 400ml

Keep your hair colour long-lasting and make them shine with Medimix Ayurvedic Colour Protection & Moisturising Conditioner. We use the power of Fast Acting Ayurveda to give your hair a lustrous shine in a 100% natural way. Enriched with avocado oil and green tea that prevent quick fading of hair colour while intensely nourishing your hair. Quat-free, gluten-free and paraben-free to be 100% natural and suitable for all hair types. Medimix’s new conditioner range is crafted to give your hair the natural care it deserves.

65 AED

10% OFFFeatured

Alattar Apki Seeds Natural Face Plumping Cream 360ml

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Highlights:

Alattar Apki Seeds Natural Face Plumping Cream 360ml

How to use for best results:

It is recommended to cleanse the skin, then apply the cream and massage the cheeks and forehead areas in gentle circular motions from the bottom up for 5-10 minutes daily.

Highlights

Cheek plumping and filling: Contains natural ingredients that safely enhance the size of fat cells in the cheek and facial areas.
Tightens skin and fights wrinkles: It helps fill in fine lines thanks to its deep nourishment of the tissues.
Deep hydration: Its formula, rich in oils and shea butter, provides intense hydration that prevents dryness of the skin, which causes a thin facial appearance.
Natural and safe ingredients: Extracted from African akabi seeds, known for their benefits in increasing feminine areas.

45 AED

10% OFFFeatured

Hair Care, Hair Cream

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

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Highlights:

Reborn New Hot Oil Cream with Keratin Extracts 1000ml

It is formulated with Keratin, to enrich dry and damage hair. It preserves the keratin treatment by making hair smoother and straighter adding a long lasting hair frizz protection. It leaves hair feeling soft, silky and easy to manage.

45 AED

13% OFFFeatured

Shower Gel, Skin Care

Washami 2in1 Baby Shampoo & Shower Gel 500ml

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Highlights:

Washami 2in1 Baby Shampoo & Shower Gel 500ml

Specially formulated for the baby, the pursuit of every drop of safety to create special care for the baby.
Contains strawberry extract, while washing the hair, it can also deeply clean the skin, and improve the moisture and smoothness, giving the baby a more comfortable bathing experience.

35 AED

6% OFFFeatured

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

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Highlights:

Tree Hut Shea Sugar Scrub Bikini Reef Exfoliating Body Scrub 510gm

Bring the beach to your bathroom with the Tree Hut Bikini Reef Shea Sugar Scrub, a tropical-inspired exfoliating scrub designed to leave your skin incredibly soft, smooth, and glowing.
This luxurious formula uses natural sugar crystals for gentle yet effective exfoliation, removing dead skin and helping to improve texture and radiance.
Infused with shea butter and natural oils, the scrub delivers deep hydration, locking in moisture while boosting skin softness and elasticity.
The refreshing Bikini Reef fragrance provides a clean, bright, summer-like scent that enhances your shower routine
A refreshing beach-inspired scent that instantly transports you to a tropical escape. Perfect for summer vibes and everyday pampering.
Made with 100% natural sugar granules that buff away dead skin, unclog pores, and smooth rough areas for soft, glowing skin.
Enriched with deeply nourishing shea butter and natural oils that restore moisture and improve skin elasticity.
Free from parabens, sulfates, alcohol, and formaldehyde. Vegan-friendly, cruelty-free, and suitable for all skin types — even sensitive skin.
PERFECT FOR PRE-SHAVE & SELF-CARE Helps reduce ingrown hairs, prevents dryness, and preps the skin for shaving, tanning, or body care routines.
Perfect for daily use, pre-shave prep, or treating yourself to a self-care moment, this scrub is free from harsh chemicals and made with clean, skin-loving ingredients.

80 AED

8% OFF