Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Clear Essence Platinum Antibacterial Deodorant Bar Soap 150gm

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Clear Essence Platinum Antibacterial Deodorant Bar Soap 150gm

Clear Essence® Platinum Antibacterial Deodorant Bar Soap is designed to provide excellent germ protection. Contains antibacterial agents that eliminate bacteria and moisturizes that improve the skin’s texture. Deodorant leaves the skin smelling fresh and rids the body of bad odors.

Function And Benefits

Provides germ protection

Helps eliminate bacteria

Eliminates bad odor on the skin

Moisturizes the skin

Helps to reduce the appearance of fine lines and wrinkles

Helps preserve collagen on the skin keeping skin strong and glowing

Skin Concern: Dirt, bacteria, germs, body odor

20 AED

17% OFFFeatured

Diamond Glow Elegant Whitening Treatment Cream 50gm

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Diamond Glow Elegant Whitening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening for Maximum Results

Diamond Glow Elegant Whitening Treatment Cream is a rich, nourishing facial moisturizer formulated for those seeking maximum visible lightening results while maintaining soft, comfortable skin. Infused with Amla and Dandelion Extracts, and combined with Alpha Arbutin, Kojic Acid, Vitamin C, and Licorice Extract, this intensive formula helps visibly lighten stubborn discoloration, improve the appearance of uneven skin tone, and promote a brighter, more radiant complexion.

Enriched with moisturizing emollients, antioxidants, and skin-conditioning ingredients, it helps replenish hydration while improving skin texture and maintaining softness. With continued use, skin appears visibly brighter, smoother, more even-toned, and naturally radiant with a healthy, youthful-looking glow.

125 AED

13% OFFFeatured

Jergens Softening Musk Soap125gm Pack of 6

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Jergens Softening Musk Soap125gm Pack of 6

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

35 AED

25% OFFFeatured

Bar Soap, Hair Mask, Skin Care

Skin Doctor Sulfur Soap 80gm

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15 AED

13% OFFFeatured

Face Cream, Skin Care, Tubes

Abbott Melalite Forte Cream 30gm

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Abbott Melalite Forte Cream 30gm

Melalite Forte Cream is a potent skin-lightening solution designed to reduce hyperpigmentation and dark spots. Formulated with hydroquinone, it effectively targets uneven skin tone, promoting a brighter and more radiant complexion. Ideal for those seeking to improve skin clarity and achieve a smoother, more even appearance.

35 AED

6% OFFFeatured

X7 Gold Skin Lightening Body Lotion 300ml

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X7 Gold Skin Lightening Body Lotion 300ml

X7 Skin Lightening Body Lotion is formulated to lighten, moisturize, and rejuvenate your skin, giving you a flawless and luminous complexion. Each variant of X7 Skin Lightening Body Lotion is meticulously crafted to address specific skin concerns and provide optimal results.

Features: Infused with luxurious Gold particles, this variant enhances your skin’s natural radiance and provides a youthful glow. It also helps to improve skin elasticity and firmness.

Benefits: Enjoy a luminous, smooth complexion with a touch of luxury and anti-aging benefits.

150 AED

18% OFFFeatured

Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

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Gluta Touch Anti-Aging Clarifying Body Lotion 500ml

Gluta Touch lotion combines several effects: clarifying, anti-aging and antioxidant. With its rapid and visible action, GLUTA TOUCH is the extra beauty touch for even smooth and radiant skin.

Product benefits

Moisturizes and clarifies skin

Unifies the complexion

Firms and enhances skin

Smoothes and reduces signs of aging

How to use

Apply GLUTA TOUCH clarifying lotion morning and evening to the completely cleansed body with GLUTA TOUCH shower gel. Lightly massage into skin.

NB: The use of the product should not exceed 15 days. Let the skin rest 2 weeks between each routine.

45 AED

5% OFFFeatured

Pr. Francoise Bedon Lightening Serum Puissance 50ml

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Pr. Francoise Bedon Lightening Milk Puissance 500ml

Pr. Francoise Bedon® Lightening Milk Puissance 16.8oz: This Formula treats and helps to eliminate scars and marks like caused by pregnancy, age or sun exposure. Moreover it is enriched by particularly hydrating Sweet Almond Oil to restore epidermal lipids lost. It also contains Vitamin E to protect the skin from ageing and free radicals.
This extremely thorough formula was developed by highly qualified laboratories.Intense and very fast lightening treatment made with sweet almond. This nourishing moisturizer corrects dark spots and evens skin tone helping you find a healthier and brighter complexion.

Directions: Apply it once or twice a day, insisting on hands, elbows and knees.
Result: It eliminates all marks and blemishes, lights your skin tones and guarantees you a clear, smooth and even skin. IT will leave you a light and hydrated skin. With certified result.

95 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr. Vite Herb Glow Turmeric Cream 30gm

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25 AED

10% OFFFeatured

JUUCEE Berry Blossom Body Lotion 450ml

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JUUCEE Berry Blossom Body Lotion 450ml

JUUCEE Berry Blossom Body Lotion 450ml is a moisturizing body lotion that helps maintain skin’s hydration and adds softness for a radiant complexion. It features a sweet, delicate, and warm berry fragrance.

45 AED

PRODUCTS ON SALES

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9% OFFFeatured

Hair Care, Hair Styling Products

Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel 384ml

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Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel 384ml

Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel is a moisturizing gel specifically designed for curly and frizzy hair. This formula contains high-quality shea butter and other nourishing ingredients to hydrate hair while making styling twists and curls easier.

The Moisturizing Twist & Lock Gel helps define, shape and reduce frizz. It provides intense moisture and provides long-lasting definition and bounce. Your hair will be soft, shiny and moisturized while protecting it from frizz.

Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel has a pleasant texture that spreads easily through the hair. Take a small amount of the gel between your palms, warm it slightly and then distribute it evenly through damp hair. Style your twists or curls as desired and let them air dry or use a diffuser.

The Twist & Lock Gel formula contains no mineral oils, sulfates, parabens or other harmful chemicals. It is gentle on your hair and scalp and is also suitable for sensitive skin types.

Get the Cantu Shea Butter for Natural Hair Moisturizing Twist & Lock Gel and pamper your curls with moisture and definition. Enjoy beautiful and healthy twists or curls that look perfect all day long!

50 AED

14% OFFFeatured

Biocarrot Lightening Shower Gel 500ml

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Biocarrot Lightening Shower Gel 500ml

Biocarrot Clarifying Shower Gel contains active ingredients that help to gradually clarify the complexion gently. It deeply cleanses and harmonises the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Cleanses the skin
Evens out the complexion.
Softens the skin and gives it radiance.

How to use

To be used for daily washing.

other capacities

30 AED

3% OFFFeatured

Q7 Paris Luminaire Lotion 2 – Hyperpigmentation Control intensive Lightening & Rejuvenating NIGHT LOTION 300ml

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Q7 Paris Luminaire Lotion 2 – Hyperpigmentation Control intensive Lightening & Rejuvenating NIGHT LOTION 300ml

Luminaire Intensive Lightening & Rejuvenating Night Lotion.

Ideal for hyperpigmentation, designed for nighttime use.
Luxurious formula for intensive skincare benefits.
Safe and powerful lightening ingredients for stubborn dark spots.
Penetrates skin while it replenishes during sleep, revitalizes and soothes stressed skin.

195 AED

25% OFFFeatured

Bioskin Exfoliating and Lightening Soap 180gm

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Highlights:

Bioskin Exfoliating and Lightening Soap 180g

BIOSKIN exfoliating and clarifying soap deeply cleans and smoothes the skin texture. The pomegranate extracts it contains help stengthen its protective action. Your complexion is more even and your skin radiant.

Product benefits

The skin is smoother.
A unified and radiant complexion.
Better penetration of Bioskin® care assets.

How to use

Foam Bioskin exfoliating soap.

Wash the body and face with small circular movements.

Rinse with clear water.

15 AED

7% OFFFeatured

AR Snail White Gluta Body Lotion 800ml

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AR Gluta Milky Whitening Body Lotion 800ml

A perfect formula of body lotion for generating whitening and radiant skin. Brighter, healthier and younger look with the high concentrate of

Milk Protein: give your skin bright and smooth and make young and healthy looks.

Glutathione: a famous whitening agent, decrease melanin synthesis to help your skin brighte

AR Snail White Gluta Body Lotion 800ml

whitening and nourishing body lotion. A formula for generating skin to be the brighter, healthier and younger look with the high technology of concentrate of

Snail secretion filtrate: help to restore the moisturize and make your skin youthful and healthy.

Glutathione: is a famous whitening agent, help your skin brighter without non-sensitive skin.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply lotion after AR Snail White Gluta Shower Lotion every day.

DIRECTION: Apply the lotion to your body. For a perfect skin, apply AR Gluta Milky Body Lotion every day.

65 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Thick & Full+ Biotin & Collagen Conditioner 385ml

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OGX Thick & Full+ Biotin & Collagen Conditioner 385ml

Revive lacklustre locks with the OGX Thick & Full+ Biotin & Collagen Conditioner. On a mission to help you fall in love with your natural hair, OGX’s formulas are packed with essential oils and intoxicating fragrances. Lightweight but luxurious, the conditioner coats the strands in nourishment. Ideal for those with finer or limp hair types, this weightless cream is filled with nutrients, nurturing the hair without weighing it down.

Feeding essential hydration deep into the follicle, this innovative blend can help you achieve longer, stronger locks. Saturated with Biotin, the conditioner is packed with vital nutrients that work to create the optimum environment for growth, strengthening weakened or damaged strands. Also infused with Collagen, the formula works to reinforce the hair’s natural barriers, including the precious moisture seal, helping your tresses to hold onto hydration for longer. What’s more, Hydrolyzed Wheat Protein gives the appearance of thicker, fuller hair, fighting frizz and combatting breakage. Transform your crown from weak and limp to strong and shining with this reparative conditioner.

Sulphate-free.

45 AED

8% OFFFeatured

Creams, Moisturizers, Skin Care

Shea Moisture Extra Virgin Coconut Oil Head to Toe Nourishing Hydration 444ml

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Shea Moisture Extra Virgin Coconut Oil Head to Toe Nourishing Hydration 444ml

Fatty acids, vitamins, and minerals are found in this deliciously lightweight 100% Extra Virgin Coconut Oil to immediately hydrate and softens even the driest skin and hair. Its fast absorbing formula provides all-over multi-benefits on hair, body, hand, and feet without leaving a greasy residue.

60 AED

5% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lait Selfie 24H Booster Face Cream 50gm

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Lait Selfie 24H Booster Face Cream 50gm

Capture your natural beauty and enhance your skin’s radiance with “Selifie Facial Cream – 50g.” This specialized facial cream is designed to help you achieve a flawless and youthful complexion, making every selfie a confidence-boosting moment.

Key Features:

Skin-Perfecting Formula: Selifie Facial Cream features a skin-perfecting formula that helps even out your complexion, reduce the appearance of imperfections, and promote a smoother, more youthful appearance.
Hydration and Nourishment: Beyond its complexion-enhancing properties, this cream provides essential hydration and nourishment to your skin, leaving it feeling soft, supple, and revitalized.
Lightweight and Non-Greasy: The lightweight texture of Selifie Facial Cream is easily absorbed by your skin, making it ideal for everyday use. It doesn’t leave a greasy residue, allowing for smooth makeup application.
Radiant Confidence: Incorporating this cream into your daily skincare routine helps boost your confidence, as it promotes a radiant and flawless complexion.

95 AED

14% OFFFeatured

Eveline Strawberry Regenerating Skin Hand Balm 50ml

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Eveline Strawberry Regenerating Skin Hand Balm 50ml

The Eveline Strawberry Regenerating Skin Hand Balm is a rich, nourishing hand cream designed to restore and regenerate dry, damaged hands.

Infused with strawberry extract and other natural ingredients, this balm provides deep hydration, protection, and a soothing effect, leaving your hands soft, smooth, and revitalized.

Hydrating Formula.
Rich in Antioxidants.
Softens and nourishes hands.
Sweet Strawberry Scent.
Non-Greasy, Fast-Absorbing.

30 AED

17% OFFFeatured

Oralight Whitening Beauty Cream for Extra Glowing Face

Face Cream, Spot Corrector, Skin Care

Oralight Whitening Beauty Cream for Extra Glowing Face

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Oralight Whitening Beauty Cream for Extra Glowing Face

25 AED

GIFT SET

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25% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Cocoa Butter Lip Therapy 7g

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Vaseline Cocoa Butter Lip Therapy 7g

15 AED

13% OFFFeatured

Melano Pharma Sebanoin Face Wash

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Melano Pharma Sebanoin Face Wash

Sebanoin facial wash for acne-prone skin reduces excess oil and refines pores

Sebanoin Facial Wash purifies and removes excess oil without drying,

exfoliates the skin and removes dead skin cells, has antioxidant power,

helps remove blackheads and whiteheads, leaves the skin soft, velvety and extremely clean.

Glycerin – honey – d-panthenol – salicylic acid – tea tree oil

Apply the lotion to wet skin, massage gently, leave for a minute, then wash well with water

For best results, use when needed

35 AED

43% OFFFeatured

Hair Care, Shaving Gel

Reborn Comfort Glide Shaving Gel Pump 500ml

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Reborn Comfort Glide Shaving Gel Pump 500ml

Reborn Beauty comfort shaving gel formula for normal to fine beard types. Clear gel provides ultimate razor glide for a clean close shave. It is work to soothe skin and defend against flare-ups use for neck clean-ups or on face, Sideburns or head. This sgaving gel is also an excellent choice for detail work and neck clean-ups in the salon. Benefit: Excellent Hydrating,softening,healing emolient with anti-microbial and anti-inflammatory properties. Excellent antioxidant and moisturizer.

20 AED

15% OFFFeatured

Sunny Isle Jamaican Black Castor Oil 2In1 Hair & Beard Wash 340ml

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Sunny Isle Jamaican Black Castor Oil 2In1 Hair & Beard Wash 340ml

Formulated just for men, our 2-N-1 HAIR & BEARD WASH will improve the look and feel of dry, dull, tangled and rough hair. The potent inclusion of Jamaican Black Castor Oil will help you grow a fuller thicker beard while imparting moisture to the skin, hair and scalp.

Features & Benefits:

Infused with authentic, organic Jamaican Black Castor Oil Paraben & Sulfate FREE
Cleanse, hydrate, and softens hair and beard Nourishes and moisturizes scalp
Strengthen hair and beard strands to prevent breakage
Adds luster to hair
No salt added
For all hair types

55 AED

14% OFFFeatured

Creams, Tubes, Skin Care

Neoprosone Limon Brightening Gel 30gm

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Neoprosone Limon Brightening Gel 30gm

Neoprosone Limon Brightening Gel 30g Formulated with a light refreshing Citrus scent, Neoprosone Lim n Gel reduces appearance of dark brown spots, evening out skin tone. Brightens and smoothes dull skin. Directions: Apply directly on dark brown spots to dry, cleansed skin, preferably at night.

30 AED

20% OFFFeatured

Floris Duo Dark Patches Serum & Lotion

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Highlights:

Floris Duo Dark Patches Serum & Lotion

Floris Duo 2 in 1 Cleanser and Serum gives a much brighter and luminous appearance to your skin. It attenuates your hyper pigmentation spots and helps to prevent their appearance.It works gently and effectively to unify and clarify the complexion. It also helps your skin to retain its elasticity.

Floris Duo Anti Taches Gommant. This kit containing serum and lotion. Perfect for Elbows, Knees and Knuckle. This exfoliates and whitens dark spots and pigmentation on your hands and feet.

60 AED

10% OFFFeatured

Conditioner, Hair Care

Alatar Al Mashat Hair Conditioner 500ml

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Alatar Al Mashat Hair Conditioner 500ml

45 AED

20% OFFFeatured

RDL Babyface Facial Cleanser Avocado 250ml

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Highlights:

RDL Babyface Facial Cleanser Avocado 250ml

It thoroughly removes deep-seated dirt and excess oil to prevent the recurrence of pimples, whiteheads and blackheads. It also moisturizes your skin with Avocado Extract to keep it soft, smooth and supple.

20 AED

7% OFFFeatured

Botanical 48 Hour Body Lotion 400ml

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Botanical 48 Hour Body Lotion 400ml

Our light and silky 48-Hour Body Moisturising Lotion is non-greasy and easily absorbed. It delivers a burst of hydration, leaving dry skin feeling soft and looking radiant.

The natural, hypoallergenic formulation makes it ideal for whole family and all skin types. For the best results, use the lotion after our Goat Milk Exfoliating Bar, for smooth, nourished skin.

**Ideal for whole family

**Vitamin E promotes softer, smoother and clearer skin while locking in moisture.

**Amino acids and selected organic plants extracts help to smooth away roughness and protect the skin from UV damage.

**Green tea and chamomile work together to soothe and repair dry skin.

**Natural soft peach fragrance leaves skin smelling beautiful.

How to Use

Squeeze small amount into your palm, gently massage into dry skin until absorbed.

Caution: Avoid eye contact; discontinue if sign of irritation occurs.

External use only.

Ingredients

Aqua (Water), Glyceryl Stearate SE (Coconut) Extract, Cetearyl Alcohol (Coconut) Extract, Isopropyl Palmitate (Coconut) Extract, Stearic Acid (Plants) Extract, Glycerin (Vegetable Glycerine), Phenoxyethanol, Ethylhexylglycerin (Vegetable Glycerine), Caprylic/Capric Triglyceride (Vegetable Plants) Extract, Natural Betaine (Plants) Extract, Potassium Lactate (Lactose) Milk, Sodium Polyglutamate (Amino Acid) Extract, Hydrolyzed Sclerotium (Natural) Gum, Chamomilla Recutita (Chamomile) Flower Extract, Calendula Officinalis Flower Extract, Camellia Sinensis (Green Tea) Leaf Extract, Dimethicone, Sorbitol (Fruits) Extracts, Peach (Prunus Persica Kernel) Extract, Benzophenone-3 (Sunscreen), Potassium Sorbate (Berries Plants) Extracts, Sodium Benzoate (Fruits) Extract, EDTA, Triethanolamine, Hexyl Cinnamal (Chamomile), Limonene Essential Oil, Linalool Organic Certified.

280 AED

13% OFFFeatured