Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Fairlady Cocoa Butter Vitamin E Lotion 300ml

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Fairlady Cocoa Butter Vitamin E Lotion 300ml

Fairlady Cocoa Butter Rich Moisturising Body Lotion Has Been Formulated For Rough And Dry Skin.

This Lotion Is Rich In Cocoa Butter And Vitamin E, It Will Absorb Deeply Into The Skin And Keep Skin Feeling Soft.Ideal For A Youthful Appearance. Enriched Formula. Contains Cocoa Butter & Vitamin E.Gives Instant Relief For Even The Roughest Skin. An Excellent All-Over-The-Body Moisturiser & After Tanning Butter. Daily Formula.

30 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

6% OFFFeatured

Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

Shower Gel, Skin Care

Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

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Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

Deep Brightening and Skin Renewal

Refresh your skin every day with a cleansing ritual that does more than clean—it transforms dull, uneven skin into a glowing, healthy complexion. This ultra-gentle body wash harnesses the natural lightening and soothing power of Licorice and Mulberry Root Extract to purify, brighten, and restore balance. Its rich, creamy lather washes away impurities while nurturing your skin’s natural radiance.

Packed with antioxidants and vitamins, this formula helps fade stubborn dark spots, minimize discoloration, and leave your skin soft and luminous after every use. Regular use smooths rough texture and reveals a visibly even tone. Pair it with the complementary body lotion, Face Cream and body oil for an all-day glow and deep, lasting hydration that feels fresh and velvety.

Usage Instructions

Dispense onto a wet sponge or loofah and work into a rich lather. Massage gently across the body in circular motions.

Rinse thoroughly with water and pat skin dry. For best results, follow with the complementary body lotion to seal in moisture.

Usage Warnings

For external use only. Avoid contact with eyes; rinse well if contact occurs. Discontinue use if irritation or redness occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

170 AED

10% OFFFeatured

AXIS-Y Quinoa One Step Balanced Gel Cleanser 180ml

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AXIS-Y Quinoa One Step Balanced Gel Cleanser 180ml

A Gentle and Hydrating Cleanser for Fresh, Balanced Skin

Experience the convenience of a single-step cleansing routine with the AXIS-Y Quinoa One-Step Balanced Gel Cleanser. Designed to effectively remove makeup and impurities while respecting your skin’s natural pH, this cleanser leaves your skin feeling clean, hydrated, and refreshed.

130 AED

20% OFFFeatured

Yong Chin Whitening Pearl Soap 130gm

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Yong Chin Whitening Pearl Soap 130gm

Nourishing soap with natural pearl extract that cleanses and eliminates dead cells on the surface of your skin.

YC Whitening Pearl Soap with natural pearl extract helps your skin look younger and firmer naturally.
It exfoliates and eliminates dead cells that are on the surface of your skin.

How to use:

Apply gently on face and body, daily use for effective results.

20 AED

12% OFFFeatured

Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

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Clear Essence Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants 133gm

Our Most Popular Acne Treatment for Oily Skin!

Clear Essence® Platinum Extra Strength Medicated Cleansing Bar plus Exfoliants effectively cleanses the skin with our blemish and anti-acne treatment soap for the face and body. Natural ingredients like sulfur and wheat germ are used to prevent pimples on the skin and reduce breakouts while flakes of colloidal oatmeal help exfoliate and improve skin texture.

Skin Concern: Acne, uneven skin texture

Recommended Skin Type: Oily skin

Used For: An even, flawless complexion, cleansing away dirt and oil

75 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Gold 500ml

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Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED

13% OFFFeatured

Skin Doctor Jojoba Face Serum 30ml

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Skin Doctor Jojoba Face Serum 30ml

Gives your skin long lasting hydration for a youthful appearance.

Infuse your skin with Skin Doctor Face Serum, the newly developed formula that gives your skin long lasting hydration for a youthful appearance.

How to use:

Apply 2-4 drops over clean, dry skin on the face and neck every evening or as necessary, making sure to pat gently around the delicate eye area.

35 AED

13% OFFFeatured

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

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Highlights:

Reborn Beauty Tea Tree Face Wash with Salicylic Acid 150ml

Effectively removes impurities and excess oil, leaving your skin feeling fresh and clean.
Enriched with salicylic acid and tea tree oil.
Targets acne-causing bacteria, helping to prevent breakouts and reduce inflammation.
Natural tea tree oil provides a refreshing aroma, enhancing your cleansing experience.
Gentle enough for daily use, making it suitable for all skin types, including sensitive skin.

35 AED

4% OFFFeatured

Shower Gel, Skin Care

Lait Snapchat Diamant Bleu Brightening Shower Gel 1000ml

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Lait Snapchat Diamant Bleu Brightening Shower Gel 1000ml

LC Lait Snapchat Diamant Bleu Brightening Shoer Gel brings together a High Whitening Nourishing Shower Gel and a High Whitening Nourishing Body Milk, both formulated with Glutathione, Collagen, Kojic Acid, and Arbutin for intense blanching benefits. Together, this duo works to cleanse, nourish, and brighten the skin, delivering visible whitening and a smoother, more even-toned complexion with regular use.

Key Active Ingredient

Glutathione & Collagen

Delivers intense whitening and nourishing results.
Supports smoother, more youthful-looking skin.

Kojic Acid & Arbutin

Helps brighten skin and even out overall tone.
Supports intense blanching for a more radiant complexion.

Promised Benefits

Delivers high, intense whitening results.
Nourishes skin while cleansing and moisturizing.
Evens out skin tone from head to toe.

How to Use

Cleanse with the Shower Gel in the shower or bath.
Rinse thoroughly with water.
Apply the Body Milk evenly over the body and massage until absorbed.
Use daily as part of a full body whitening routine.

220 AED

PRODUCTS ON SALES

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25% OFFFeatured

Powders, Skin Care

Snow White Tawas Powder Red 50gm

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Snow White Tawas Powder Red 50g

Snow White Tawas Whitening Powder Treats Acne Dark Underarms Freckles Age Spots Skin Pigmentation Prevents Body Odor Safe and Natural

Snowhite Tawas Powder is your all-natural solution for addressing a range of skincare concerns. This versatile powder is a trusted remedy for skin pigmentation, acne, and freckles, working to promote a more even and radiant complexion. Its antimicrobial properties help control acne and reduce blemishes while gently addressing body odor, leaving you feeling fresh all day.

15 AED

13% OFFFeatured

Fruit Of The Wokali Fast Absorption Water Resistant Sunscreen Cream SPF90 130ml

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Fruit Of The Wokali Fast Absorption Water Resistant Sunscreen Cream SPF90 130ml

Fruit of the Wokali Professional Care Sunscreen Cream SPF 90 PA+++

Product type: High-performance sunscreen / Water-resistant anti-aging sunscreen

Protection Level: SPF 90 PA+++ (Broad spectrum protection against UVA and UVB rays)

Main benefits:

Maximum Sun Protection: Its high SPF 90 factor offers a high-quality barrier against sunburn and deep cell damage.
Anti-aging action: Protects the skin against photoaging, preventing the appearance of premature wrinkles and sunspots.
Water and Sweat Resistance: Ideal for outdoor activities, sports or beach use, maintaining its effectiveness for longer.
Comfortable Texture: Its fast-absorbing formula provides a light feeling on the skin, without leaving sticky or heavy residue.
Professional Care: Designed to provide robust defense while maintaining the integrity and health of the skin barrier.

35 AED

13% OFFFeatured

A3 Lemon Teen Allure – Milk Natural Skin Tone Enhancer 400ml

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A3 Lemon Teen Allure – Milk Natural Skin Tone Enhancer 400ml

NATURAL SKIN TONE ENHANCER

To provide:

– a natural skin tone without damages to the skin

– promote a young, soft and extraordinarily bright skin

– prevent acne and reduce the oil on skin

65 AED

25% OFFFeatured

Difeel Vegan Keratin Premium Hair Oil Anti Frizz & Shine 240ml

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Highlights:

Difeel Vegan Keratin Premium Hair Oil Anti Frizz & Shine 240ml

ifeel Vegan Keratin Anti Frizz & Shine Premium Hair Oil is 100% Vegan safe, cruelty free and contains no animal products with ingredients.

Our Vegan Keratin Anti Frizz hair oil helps smooth frizz for a sleek, silky finish. This premium hair oil both strengthens and hydrates your hair to prevent breakage.

Our Vegan Keratin Premium hair oil Improves shine and adds bounce to your hair.

Easy and convenient Difeel packaging.

Proudly Made in USA.

150 AED

8% OFFFeatured

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

Face Cream, Skin Care, Spot Corrector

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

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Highlights:

Biocos Melasma Rx Cream for Hyperpigmentation, Dark Spots & Discoloration Hydrating & Brightening

Reduces Melasma: Targets stubborn dark spots and melasma, helping even out skin tone.
Brightens Dark Spots: Formulated with active ingredients like Tranexamic Acid and Kojic Acid to fade hyperpigmentation.
Hydrates Skin: Provides deep, lasting hydration to keep your skin nourished and soft.
Restores Radiance: Enhances skin’s natural glow by combating uneven pigmentation.
Non-Greasy Formula: Lightweight and fast-absorbing for a smooth, non-oily finish.

60 AED

33% OFFFeatured

Scrubs, Tubes, Skin Care

Melano Beauty Line Honey and Collagen Scrub 300gm

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Highlights:

Melano Beauty Line Honey and Collagen Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

8% OFFFeatured

Shea Moisture African Black Soap Soothing Body Lotion 384gm

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Shea Moisture African Black Soap Soothing Body Lotion 384gm

Our naturally soothing blend of African Black Soap and organic Shea Butter helps calm and hydrate dry skin. Oats and Aloe Vera help soothe.

Our natural blend of African Black Soap, Fair Trade Shea Butter, Oats and Aloe Vera are combined in this soothing body lotion which hydrates dry skin. Smooth lotion all over body to hydrate and soothe skin. For best results, apply to damp skin form moisture retention.

60 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 7 Intense Blond 100ml

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Highlights:

Bolony Hair Color Cream 7 Intense Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

25% OFFFeatured

Lab White Atom Whitening Tomato Soap 160gm

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Lab White Atom Whitening Tomato Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from tomatoes
Tomatoes contain lycopene. which is an antioxidant, Antioxidants help reduce the wrinkles of aging and nourish the skin to be fresh and moist. It also contains high levels of vitamin A, vitamin K, and vitamin C.

Direction for use:

Use for face and body, morning and evening, on a daily basis.
Apply soap to the entire body, gently massage and enjoy the pure delight of our essential oil bath sensation

15 AED

13% OFFFeatured

Clean and Clear Skin Brightening Daily Facial Scrub 150ml

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Highlights:

Clean and Clear Skin Brightening Daily Facial Scrub 150ml

A skin-lightening scrub is suitable for daily use.

Its formula contains lemon and papaya extracts that give you bright and fresh skin.

The gently exfoliating formula removes dirt, oil and impurities.

Gently exfoliates and visibly brightens your skin.

Plus the refreshing citrus fragrance awakens your senses.

Removes oils and impurities.

Gives you radiant and fresh skin.

Gently exfoliates the skin.

35 AED

GIFT SET

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18% OFFFeatured

Conditioner, Hair Care

Ab Naturals Coconut Extracts Conditioner Silicone Free 500ml

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Highlights:

Ab Naturals Coconut Extracts Conditioner – Silicone Free 500ml

Experience the nourishing power of coconut with Ab Naturals Coconut Extracts Conditioner. This conditioner is specially formulated to be silicone-free, making it a safe and gentle option for all hair types.

Ab Naturals Coconut Extracts Conditioner provides a range of benefits that will leave your hair looking and feeling its best:

Coconut extracts provide deep hydration and nourishment, leaving hair feeling soft and healthy

Silicone-free formula ensures that hair is not weighed down or left feeling greasy

Safe and gentle for all hair types, including color-treated hair

Leaves hair with a natural shine and healthy-looking appearance

45 AED

Moisturizers, Skin Care

Dr.Meinaier Egg Soothing Gel 300g

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Highlights:

Dr.Meinaier Egg Soothing Gel 300g

This soothes your skin and gives a deep moisturization to your skin.

Fermented contents maximize the effect of activating components like aloesin. So, it helps your skin to be clear & healthy.

Moist feeling without stickiness. It is absorbed fast & freshly without stickiness. Plus, it soothes the stimulated skin by hot sunlight & makes your skin moist & sleek. Free system for skin health.

Uses to remove acne on forehead, nose, chin, blackheads mask allows deep cleansing.

Leaving you a fresh, clog-free skin with an ultra-soft touch.

Easy to apply, with marked effect on clearing pores and impurities on skin surface.

40 AED

13% OFFFeatured

Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

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Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

FRUIT OF THE WOKALI Aloe Vera Makeup Remover Foam, removes makeup, cleanses and purifies thoroughly, cleanses pores and refreshes, removes long-lasting makeup, waterproof makeup, heavy makeup, waterproof lipstick, ensures a fresh and radiant texture thanks to its aloe vera component. 150ml

35 AED

8% OFFFeatured

CBL Lightening Toning Lotion 200ml

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Highlights:

CBL Lightening Toning Lotion 200ml

CBL Alcohol-Free Brightening Toning Lotion combines care with treatment. Thanks to its composition
floral, it tones and purifies the skin. In addition, it tightens dilated pores and gives your skin
freshness and firmness. Concentrated bearberry extract helps brighten and brighten the complexion.

55 AED

11% OFFFeatured

A Bonne Rose Dream Velvet Sugar Crush Premium Moisture-Lock Body Scrub 600gm

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Highlights:

A Bonne Rose Dream Velvet Sugar Crush – Premium Moisture-Lock Body Scrub (600g)

Experience luxurious skincare with A Bonne Rose Dream Velvet Sugar Crush, a premium 100% sugar oil scrub enriched with premium coconut oil to deliver gentle exfoliation, brightening, and intense hydration in one step. Its fine, non-abrasive texture effectively removes dead skin cells without irritation, leaving your skin smooth, soft, and glowing.

Infused with Organic Rose and Sakura Extracts, this scrub helps soothe redness, restore your skin’s natural radiance, and enhance overall skin health. The advanced 10x Hyaluron-16 Molecule Complex locks in deep moisture, while 10x Niacinamide works to brighten and even out skin tone, keeping your complexion hydrated and luminous all day long.

Perfect for all skin types, this scrub not only polishes the skin but also nourishes it deeply, making it a must-have for achieving soft, radiant, and healthy-looking skin.

Key Benefits:

Gentle Exfoliation: 100% sugar granules remove dead skin cells and impurities without harming the skin
Deep Hydration: 10x Hyaluron-16 Molecule Complex locks in moisture for long-lasting softness
Brightening Effect: Niacinamide helps enhance skin tone and radiance
Soothing Care: Rose and Sakura extracts calm and revitalize the skin
Improved Skin Texture: Leaves skin smooth, supple, and refreshed

How to Use:
Apply to wet skin and massage gently in circular motions, focusing on rough or dry areas. Rinse thoroughly with clean water. Use regularly for best results.

Indulge in the elegant floral fragrance and skin-loving benefits of A Bonne Rose Dream Velvet Sugar Crush – your ultimate beauty secret for hydrated, glowing skin.

40 AED

14% OFF

PrettyBe After Shave Balm For Men 400ml

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Highlights:

PrettyBe After Shave Balm For Men 400ml

30 AED

13% OFFFeaturedOut Of Stock

Cleansers, Skin Care

Effimax Q10 Papaya, Carrot, Ginseng & Vitamin C Intensive Whitening Lotion 500ml

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Highlights:

Effimax 5 Clarifying Lotion Q10+ 160ml

Effimax 5 Clarifying Lotion Q10+ Rehydrate dried skin. People who work in harsh climates often apply body lotion on a regular basis, perhaps even daily. … Replenish extra dry or rough spots on the skin. … Smooth calluses. … Feel and smell good. … Help yourself relax

Key Highlights:

Helps to clarify and brighten the skin

Contains Q10+ and other natural ingredients

35 AED

6% OFFFeatured

Fair & White Labo Derma Pure Skin Micellar Water 250ml An essential part of your beauty routine, ideal for cleansing, purifying, removing makeup, and brightening all in one ritual! This unique skincare product, with its fresh and lightweight formula, contains particles that effectively capture and retain makeup and residue, ridding the skin of the many impurities accumulated during the day. Suitable for sensitive combination skin with an oily tendency. Leaves on skin and is alcohol-free, for a clean, pure, fresh and radiant face! How to Use: - Apply to the face morning and evening with a cotton pad - No need to rinse

Skin Care, Tonners

Fair & White Labo Derma Pure Skin Micellar Water 250ml

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Fair & White Labo Derma Pure Skin Micellar Water 250ml

An essential part of your beauty routine, ideal for cleansing, purifying, removing makeup, and brightening all in one ritual! This unique skincare product, with its fresh and lightweight formula, contains particles that effectively capture and retain makeup and residue, ridding the skin of the many impurities accumulated during the day. Suitable for sensitive combination skin with an oily tendency.
Leaves on skin and is alcohol-free, for a clean, pure, fresh and radiant face!

How to Use:
– Apply to the face morning and evening with a cotton pad
– No need to rinse

85 AED

13% OFFFeatured

AR Vitamin E Perfume Body Cream Fresh Escape 200gm

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AR Vitamin E Perfume Body Cream Fresh Escape 200gm
AR Vitamin E Fresh Escape Perfume Body Lotion 200g. Refreshing body lotion that blends the moisturizing power of Vitamin E with the invigorating Fresh Escape fragrance. This lotion hydrates and nourishes your skin, leaving it silky smooth.

35 AED

20% OFFFeatured