Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Sunshine Naturals Pure Vitamin E Skin Care Oil 70,000 IU 75ml

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Sunshine Naturals Pure Vitamin E Skin Care Oil 70,000 IU 75ml

Sunshine Naturals Vitamin E Oil is a natural oil rich in pure Vitamin E, known for its effectiveness in improving and moisturizing the skin. It provides essential care and nourishment, helping to regenerate skin cells and protect against harmful external factors like pollution and sun exposure.

Vitamin E Oil from Sunshine Naturals is ideal for all skin types and can be easily used as part of your daily skincare routine, especially for dry and damaged skin. Thanks to its antioxidant-rich formula, this oil deeply hydrates the skin, reduces the appearance of fine lines, and improves skin elasticity, leaving your skin looking younger, smoother, and more radiant.

Benefits and Features:

Helps deeply moisturize the skin, making it soft and supple.
Vitamin E has antioxidant properties, which promotes cell renewal and reduces signs of aging.
Helps lighten and even out skin tone.
Helps strengthen the skin and improve its elasticity.
It has soothing properties that help relieve inflammation and redness.
It works to protect the skin from damage caused by environmental factors.
It is characterized by rapid absorption, making it suitable for daily use.

How to use:

Put a small amount of Vitamin E oil on the hands or directly on the skin.
Gently massage the oil into the skin in circular motions until absorbed.

25 AED

13% OFFFeatured

Eye & Lip Care, Skin Care, Sunscreen

Tocobo Glass Tinted Lip Balm 2 Colors 3.5gm

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Tocobo Glass Tinted Lip Balm 2 Colors 3,5gm

Prescribing a high content of natural oil and containing jewelry complex, provide strong moisturizing power to dry and weak lips and moist lips without any exfoliation

-Glossy and shiny lips as if coated

-It’s melted at the temperature of the lips, so it sticks smoothly and thinly

-It’s a nude coral color that makes your lips look more lively and beautiful

-100% vegan ingredient prescription, EWG GREEN, 20 cautionary ingredients excluded, unscented

70 AED

33% OFFFeatured

Bar Soap, Make Up, Skin Care

Bebecom Glycerin Standard Soap 125gm

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Bebecom Glycerin Standard Soap 125gm

The mildly foaming soap with a variety of natural ingredients gently cleanses the skin and preserves the skin’s own protective functions. In addition, the wonderful scent exudes pleasantly fragrant in the room.

The soap enriched with olive oil and sea water effectively cleanses the skin. The rich texture ensures freshness and suppleness.

10 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Spot Corrector, Skin Care

Aima Gold Beauty Cream 30gm

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Aima Gold Beauty Cream 30gm

Revitalize your skin with Aima Gold Beauty Cream, a powerful blend designed to brighten, even skin tone, and reduce blemishes. Infused with natural extracts and gold-infused skincare technology, this luxurious cream provides deep hydration, minimizes pimples, scars, and wrinkles, and enhances your natural glow.

25 AED

25% OFFFeatured

Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

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Biocos Pure Neem Soap Fights Acne & Oil, Purifies & Hydrates Skin

Banish Blemishes Naturally: Infused with Neem oil, renowned for its antibacterial qualities that target acne and clear skin impurities.
Control Oil Effectively: Regulate sebum production with Neem extract, maintaining a shine-free complexion throughout the day.
Soothe & Nourish: Enriched with essential fatty acids to hydrate and calm irritated skin, perfect for daily use on sensitive skin.
Detoxifying Deep Clean: Deeply purifies pores and detoxifies skin with natural Neem, leaving your skin fresh and revitalized.
Revitalize with Neem: Experience refreshed and revitalized skin with the healing power of Neem oil, which helps restore natural skin pigmentation and texture.

15 AED

13% OFFFeatured

Skin Doctor Matcha Green Tea Whitening Scrub For Face & Body 500gm

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Skin Doctor Matcha Green Tea Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

Skin Doctor Matcha Green Tea Whitening Scrub offers a special formula that contains natural exfoliating particles and Matcha Green Tea which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

25% OFFFeatured

Yong Chin Perfect White Beauty Soap 100 (Blue)

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Yong Chin Perfect White Beauty Soap 100 (Blue)

Cleanses and helps your skin to retain its natural moisture, replenishes nutrients.

YC Perfect White Beauty Soap helps your skin to retain its natural moisture, replenishes nutrients that are lost during cleansing process and leaves your skin feeling soft and radiant.

How to use:

Rub the soap gently on the wet skin until it lathers up, massage the lather over your face and body before rinsing with warm water.

15 AED

3% OFFFeatured

Shower Gel, Skin Care

Pro Lab Kojic Dipalmitate + Niacinamide Body Wash 1000ml

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Highlights:

Pro Lab Kojic Dipalmitate + Niacinamide Body Wash 1000ml

Pro Lab Kojic Dipalmitate + Hyaluronic Acid Body Lotion is a brightening and hydrating formula designed to improve uneven skin tone, fade dark patches, and leave the skin soft, smooth, and radiant.

KEY BENEFITS

• Helps fade dark spots and uneven skin tone
• Promotes brighter, more radiant-looking skin
• Provides deep, long-lasting hydration
• Improves skin smoothness and texture
• Suitable for daily body care

195 AED

13% OFFFeatured

CeraVe Skin Renewing Day Cream Sunscreen SPF30 50g

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Highlights:

CeraVe Skin Renewing Day Cream Sunscreen SPF30 50g

Anti-Aging Face Moisturizer With SPF 30 Sunscreen With Encapsulated Retinol that helps gently exfoliate skin to improve skin’s texture without irritating skin for more radiant skin and Hyaluronic Acid to help retain skin’s natural moisture.
Daily Face Sunscreen Broad Spectrum SPF 30 sunscreen helps protect skin from the UVA/UVB rays. Dermatologists recommend using daily sunscreen with at least SPF 30 to help decrease the risk of skin cancer caused by the sun.
Sunscreen Lotion Use this SPF 30 sunscreen moisturizer as the last step in a morning skin care routine. If layering with an eye cream, moisturizer or facial serum, apply Cerave Skin Renewing Day Cream after other products have been fully absorbed.

105 AED

Shower Gel, Skin Care

Bronz Tone Clarifying Shower Gel 1000ml

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Highlights:

Bronz Tone Clarifying Shower Gel 1000ml

Bronztone Clarifying Shower Gel is the perfect way to get a luminous complexion and soft, clean skin. This 33.8 oz shower gel is designed to eliminate all impurities and prepare your skin for the application of other products in the Bronztone range. It deeply cleanses the skin, leaving it feeling refreshed and revitalized. With regular use, you’ll notice your complexion glowing with a healthy radiance.

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Serums, Skin Care

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

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Pretty Cowry 100% Natural Donkey Milk Serum 30ml

Anti Aging Anti Wrinkle Whitening Moisturizing
Vitamin C Donkey Milk Serum
Hyaluronic Acid Orange Extract
Whitening Professional Skin Care

35 AED

13% OFFFeatured

Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

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Fruit of the Wokalí Aloe Vera Foaming Facial Cleanser, Completely Removes Waterproof Makeup 150ml

FRUIT OF THE WOKALI Aloe Vera Makeup Remover Foam, removes makeup, cleanses and purifies thoroughly, cleanses pores and refreshes, removes long-lasting makeup, waterproof makeup, heavy makeup, waterproof lipstick, ensures a fresh and radiant texture thanks to its aloe vera component. 150ml

35 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

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Highlights:

The Ordinary Matrixyl 10% + HA High Strength Peptide Formulation 30ml

The Ordinary’s Matrixyl 10% + HA High Strength Peptide Formulation is a high performance solution that works to visibly combat signs of ageing.0

Combining two generations of Matrixyl (Matrixyl 3000 and Matrixyl Synthe’6), the solution utilises a specialised Hyaluronic Acid delivery system to effectively reduce the appearance of both old and new wrinkles.

55 AED

20% OFFFeatured

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

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Highlights:

Silka SPF10 Green Papaya Skin Whitening Lotion 200ml

Improved formulation helps whiten and maintain that fairer, youthful glow on your skin

Papaya extracts rejuvenate your skin keeping it hydrated for long hours

Gently exfoliates and removes excess oil and dead skin cells

Contains SPF that offers optimum protection from the sun’s rays

20 AED

11% OFFFeatured

A Bonne Milk Power Lightening Lotion with Collagen 150ml

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Highlights:

A Bonne Milk Power Lightening Lotion with Collagen 150ml

This concentrate milk lotion protects your skin from UV rays and gives it a healthy glow. It is light, non-greasy and easily absorbed into the skin. It is specially formulated with Lacticare Milk Power and Collagen which are gentle to delicate skin. It deeply moisturizes, eliminates skin dryness and restores lasting radiance. * YOGURT PROTEIN & MILK PROTEIN double it’s effectiveness in giving you a younger look with bright, soft and

smooth skin.

* LACTICARE MILK POWER and COLLAGEN which are gentle to delicate skin. It deeply moisturizes, eliminates skin

dryness and restores lasting radiance.

* COLLAGEN this pure natural protein improves skin firmness, reduces wrinkles and enhances skin elasticity.

✔ Milk Protein – Soft & Smooth Skin

✔ Yogurt Protein – Lightening & Young Looking

✔ Collagen – Lifting & Reduces Wrinkles

✔ Lacticare – Healthy Glow of Your Skin

Direction: Apply Abonne Lotion all over the body. Skin will become radiant and its tone will be naturally lightened after daily use.

40 AED

10% OFFFeatured

Washami Sulfate Free 0% – Shampoo 800ml

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Washami Sulfate Free 0% – Shampoo 800ml

Support Healthy Hair Growth for Fuller, Longer, Healthier Hair, Nutrient Rich. All Hair Types.

45 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Prettybe Brightening Body Wash Shea Butter 1000ml

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Prettybe Brightening Body Wash Shea Butter 1000ml

45 AED

15% OFFFeatured

EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

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Highlights:

EZColor For Women Natural Shades 4N Mocha Brown Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

55 AED

5% OFFFeatured

Difeel Vegan Keratin Premium Hair Oil Anti Frizz & Shine 75ml

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Highlights:

Difeel Vegan Keratin Premium Hair Oil Anti Frizz & Shine 75ml

Difeel Vegan Keratin Anti Frizz & Shine Premium Hair Oil is 100% Vegan safe, cruelty free and contains no animal products with ingredients.

Our Vegan Keratin Anti Frizz hair oil helps smooth frizz for a sleek, silky finish. This premium hair oil both strengthens and hydrates your hair to prevent breakage.

Our Vegan Keratin Premium hair oil Improves shine and adds bounce to your hair.

Easy and convenient Difeel packaging.

Proudly Made in USA.

95 AED

13% OFFFeatured

Maxi-peel Vitamin Exfoliate Solution No1 60ml

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Highlights:

Maxi-peel Vitamin Exfoliate Solution No1 60ml

Maxi-Peel Exfoliate Solution is an vitamin-exfoliate a microexfoliant solution that helps in the removal of dead skin cells and prevent the development of mild cases of pimples, blackheads and whiteheads. Its formula contains skin vitamins and hydroxides that give the skin exfoliating benefits without the visible peeling, redness and irritation.

35 AED

GIFT SET

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11% OFFFeatured

Lotion, Skin Care

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

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Highlights:

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

Deeply Hydrates: Locks in moisture to transform dry, rough skin into a smoother, more supple texture with Glycerin and Mineral Oil.
Youthful Glow: Vitamin E and Sunflower Oil enrich the skin, reducing the appearance of fine lines and reviving skin’s natural elasticity.
Restores Softness: Quickly absorbs to soften and nourish skin, leaving it feeling silky and hydrated without any residue.
Skin Rejuvenation: Encourages healthy skin turnover and collagen production with Retinyl Palmitate, enhancing skin’s firmness and vitality.
Antioxidant Protection: Fights environmental stressors with powerful antioxidants in Vitamin E, maintaining skin’s health and radiance.

40 AED

American Dream Cocoa Butter Original Solid Complex 112gm

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Highlights:

American Dream Cocoa Butter Original Solid Complex 112gm

The most hydrating formula in our range. Ideal for targeting really rough, dry areas like elbows, knees and heels to restore the skin to supple smoothness.

Solid Complex will help to heal dry, chapped lips as well as being effective as an all over body butter.

Apply as often as required

50 AED

13% OFFFeatured

Washami Extra White Papaya Body Lotion 480ml

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Washami Extra White Papaya Body Lotion 480ml

35 AED

10% OFFFeatured

Pedicure Manicure, Personal Care

ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 1000ml

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Highlights:

ActiveX Professional Cuticle Remover – Salon Nail Cuticle Softener for Manicure & Pedicure 1000ml

Keep nails looking clean, polished, and professionally maintained with ActiveX Professional Cuticle Remover. Specially formulated to soften excess cuticles and dead skin around the nail contour, this salon-grade solution helps simplify manicure and pedicure treatments while improving overall nail appearance.

Designed for professional nail technicians, beauty salons, and home users seeking professional results, ActiveX Cuticle Remover works quickly to loosen overgrown cuticles, making them easier to push back and remove with minimal effort.

Key Benefits

Softens stubborn and overgrown cuticles
Helps remove excess dead skin around nails
Supports cleaner, more refined manicures and pedicures
Professional salon-grade formula
Easy application and fast action
Suitable for hand and foot nail care routines
Ideal for beauty salons and nail technicians
Large professional sizes for extended use

45 AED

20% OFFFeatured

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

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Highlights:

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

Why I need it: Bring new life to your hair and enjoy this ultra-mild and exotic shampoo, formulated without sodium chloride or sulfates to help protect keratin hair smoothing treatments.
What it is: This exclusive formula with Keratin, Aloe Vera + Vitamin E gently cleanses without diminishing moisture, especially on damaged or keratin-treated hair. Each use of this fabulous wash will leave your hair soft, healthy and incredibly shiny.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse. Repeat if desired. Follow up with Every Strand Repairing Conditioner for added moisture and shine.

60 AED

25% OFFFeatured

Skin White Whitening Bath Soap Germ 135gm

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Highlights:

Skin White Whitening Bath Soap Classic 135gm

Introducing Skin White Whitening Bath Soap Classic: Your daily essential for brighter, more even-toned skin. This soap is specially crafted to promote skin whitening while gently cleansing and moisturizing. Infused with skin-brightening ingredients, it helps reduce the appearance of dark spots and hyperpigmentation. Suitable for daily use, it leaves your skin feeling refreshed and rejuvenated with each wash. Conveniently sized at 90gm, it’s perfect for home use or travel. Elevate your skincare routine and unveil a radiant complexion with Skin White Whitening Bath Soap Classic.

15 AED

22% OFFFeatured

Conditioner, Hair Care

Amalico Chebe Tchad Karkar Conditioner 250ml

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Highlights:

Amalico Chebe Tchad Karkar Conditioner 250ml

35 AED

16% OFFFeatured

Creams, Skin Care, Sunscreen

ST.Dalfour Gluta Sunscreen, Under Arm Whitening and Sunblock Cream Set

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Highlights:

ST.Dalfour Gluta Sunscreen, Under Arm Whitening and Sunblock Cream Set

This ST.DALFOUR Gluta Sunscreen, Under Arm Whitening, and Sunblock Cream Set offer a comprehensive sun protection solution with added benefits. Featuring a powerful glutathione formula, this set effectively whitens the underarms while providing high SPF protection against harmful UV rays. Keep your skin healthy and bright with this all-in-one set.

How to use

Gluta Sunscreen:

Apply a generous amount of the Gluta Sunscreen evenly to your face and body about 15 minutes before sun exposure.

Massage gently until fully absorbed.

Reapply every 2 hours, especially after swimming, sweating, or towel drying.

Under Arm Whitening Cream:

Cleanse your underarm area thoroughly and pat it dry.

Take a small amount of the whitening cream and apply it directly to the skin.

Gently massage until fully absorbed.

Use twice daily, in the morning and evening, for optimal results.

Sunblock Cream:

Before heading out, apply the Sunblock Cream liberally onto exposed skin areas such as face, arms, and legs.

Massage gently until fully absorbed.

Reapply every 2 hours or as needed, especially during prolonged sun exposure.

210 AED

17% OFFFeatured

Cocopulp Lightening Lotion 250ml

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Highlights:

Cocopulp Lightening Lotion 250ml

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots.Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

5% OFFFeatured

Conditioner, Hair Care

Petal Fresh Pure Rosemary & Mint Volumizing Conditioner 355ml

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Petal Fresh Pure Rosemary & Mint Volumizing Conditioner 355ml

Give your hair and your day an extra lift with Petal Fresh Pure Rosemary & Mint Conditioner (Volumizing). This body boosting blend of Rosemary, Mint, Babbasu Oil and Chamomile gently cleanses hair while adding volume from root to tip for lush body and long-lasting fullness.

95 AED