Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Zeenat Skin Brightening Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Zeenat Skin Brightening Soap 200gm

The essential treatment to effectively free the skin without irritating it. The exfoliating particles cleanse the skin, remove dead skin cells and stimulate your body. Zeenat Skin Brightening Scrubbing Soap with Apricot Kernels can be used daily without risk of irritation. Results: Your skin regains its radiance, it is softer, smoother and smells wonderful. Zeenat’s exfoliating soap guarantees radiant skin and allows it to effectively receive the other treatments you give it. This soap cleanses, purifies and disinfects the skin thanks to its formula based on natural exfoliants. Your skin is beautiful, clean, healthy and full of life. Usage tips: Apply Zeenat’s exfoliating soap all over the body up to three times a week without rubbing. Then rinse thoroughly. Directions: Apply by gently massaging in circular movements to stimulate and accelerate cell renewal. It also removes dead cells and impurities, refining the skin’s appearance. It works in synergy with the other products in the Zeenat Beauty Collection, enhancing their effects. This peeling treatment is recommended up to three times a week for maximum effectiveness.

35 AED

14% OFFFeatured

Cleansers, Skin Care

Eskinol Naturals Avocado Facial Cleanser 225ml

Rated 0 out of 5

(0)

Highlights:

Eskinol Naturals Avocado Facial Cleanser 225ml

Eskinol Naturals Avocado Facial Cleanser is a gentle yet effective daily cleanser enriched with the nourishing properties of avocado. Infused with vitamins A and E, it helps maintain the skin’s natural moisture while removing all traces of oil, grease, and make-up. This creamy cleanser effectively purifies the skin by deep-cleaning and smoothing its surface, leaving it soft, hydrated, and refreshed. The avocado extract ensures that the skin remains supple and nourished, preventing over-drying. Ideal for various skin types, Eskinol Naturals Avocado Facial Cleanser offers a complete cleansing experience, promoting a healthy and radiant complexion.

How To Use

Apply a small amount of Eskinol Naturals Avocado Facial Cleanser to your wet face. Gently massage the cleanser in circular motions, focusing on areas with excess oil or make-up. Rinse thoroughly with lukewarm water and pat your face dry with a clean towel. For best results, use daily as part of your morning and evening skincare routine.

30 AED

Out Of Stock

Creams, Skin Care, Tubes

B.B. Clear Lightening Cream Tube 300ml

Rated 0 out of 5

(0)

Highlights:

B.B. Clear Lightening Cream Tube 300ml

30 AED

8% OFFFeatured

Lotion, Skin Care

Olay Retinol24 Smoothing Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Olay Retinol24 Smoothing Body Lotion 500ml

Experience visibly smoother, more radiant skin with Olay Retinol24 Smoothing Body Lotion. Infused with the power of Retinol and Vitamin B3 (Niacinamide), this advanced formula deeply nourishes and renews your skin while providing 24-hour moisture.

Smooths & Renews Skin: Helps reduce the appearance of fine lines, wrinkles, and uneven skin tone.
24-Hour Deep Hydration: Delivers long-lasting moisture for soft and supple skin.
Fast-Absorbing & Lightweight: Non-greasy formula that absorbs quickly without leaving residue.
Clinically Proven Formula: Designed for visible skin transformation with continuous use.
Gentle on Skin: suitable for all skin types, including sensitive skin.

How to Use: Apply generously to clean, dry skin, massaging until fully absorbed. Use daily for best results.

110 AED

11% OFFFeatured

Advanced Clinicals Retinol Advanced Firming Cream (No Added Fragrance) 454gm

Rated 0 out of 5

(0)

Highlights:

Advanced Clinicals Retinol Advanced Firming Cream (No Added Fragrance) 454gm

Retinol Advanced Firming Cream reduces the visible signs of aging as it helps replenish your moisture barrier. Retinol Advanced Firming Cream contains natural ingredients within the formula such as Green Tea, Aloe Vera, and Chamomile.

Non-irritating, Dermatologist & Allergy Tested.

85 AED

13% OFFFeatured

Shower Gel, Skin Care

Makari Baby Hair & Body Foaming Gel 500ml

Rated 0 out of 5

(0)

Highlights:

Makari Baby Hair & Body Foaming Gel 500ml

Your baby deserves the best and our pediatrician and parent approved Foaming Gel is gentle on baby’s skin without overdrying. Cleanse from head to toe with this hypoallergenic and paraben-free gel, leaving your baby?s hair and skin nourished and soft to the touch.

Recommended for delicate skin types
-Use daily at bathtime.
-Wet baby’s body with lukewarm water.
-Pump a small amount of Foaming Gel to wash baby.
-Massage gently then rinse carefully.
-Dry gently

105 AED

25% OFFFeatured

Shea Moisture Coconut & Hibiscus Shea Butter Soap 227gm

Rated 0 out of 5

(0)

Highlights:

Shea Moisture Coconut & Hibiscus Shea Butter Soap 227gm

When dryness and dullness are the culprit, we’ve got your covered! A nutritious blend of ultra-hydrating, natural ingredients, such Coconut Oil, Hibiscus Flower, and Songyi Mushroom, are blended in this formula to cleanse while brightening dull skin.

45 AED

B.B. Clear Vitamin C Lightening Soap 190gm

Rated 0 out of 5

(0)

Highlights:

B.B. Clear Vitamin C Lightening Soap 190gm

B.B. Clear 5 in 1 light. Skin respectful Lightening Soap be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

15 AED

8% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Skin Doctor Collagen Ampoules 3mlx10

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Collagen Ampoules 3mlx10

Maintains a healthy skin and prevents the appearance of wrinkles Skin Doctor Ani-aging Collagen Ampoules.

Skin Doctor Collagen Ampoule is perfect for rebuilding collagen & elastin to achieve a firmer and younger looking skin. It is very effective in moisturizing and skin conditioning and restores the skin suppleness and stretchiness.
Suitable for all skin types, especially for matured dull skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

60 AED

18% OFFFeatured

R&D Care Coffee and Niacinamide Shower Cream500ml

Shower Gel, Skin Care

R&D Care Coffee and Niacinamide Shower Cream500ml

Rated 0 out of 5

(0)

Highlights:

R&D Care Coffee and Niacinamide Shower Cream500ml

45 AED

PRODUCTS ON SALES

View All

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Secret Blonde 250ml

Rated 0 out of 5

(0)

Highlights:

Ella James Body Mist Secret Blonde 250ml

Refreshing body mist enriched by captivating aroma infused with moisturising Aloe Vera, leaving your body feeling soft and smooth!

Secret Blonde – A Revitalising blend of apple, vanilla and sandalwood!

25 AED

29% OFFFeatured

Creams, Face Powders, Make Up, Skin Care

Skin Doctor White Flower Extract Heel Cream 100ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor White Flower Extract Heel Cream 100ml

Skin Doctor White Flower Extract Heel Cream helps to retain moisture. Protects the skin from dryness and restores moisture to the skin, leaving skin soft and smooth. Contains Allantoin and White Flower Complex, helps exfoliate old skin cells and even skin tone, while healing cracks and gradually smoothing the skin cells.
This amazing heel cream offers a clean formula free of paraben, harsh chemicals, sulfate and silicone.

How to use:

Massage the cream all over your feet. Focus on specially dry areas. Can be used often as much as desired. Recommended use regularly to prevent cracked heel.

25 AED

25% OFFFeatured

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

Rated 0 out of 5

(0)

Highlights:

Alattar Al-Adhra Soap for the Sensitive Area with Rose Flower 100gm

Looking for daily freshness and gentle cleansing for intimate areas?

Yes, Virgin Flower Soap with rose extract is specially formulated to keep sensitive areas clean, comfortable, and refreshed all day.

Want a natural formula with a soft floral scent?

Absolutely, enriched with rose essence for a light fragrance without irritation.

Need a product suitable for regular use?

Yes, its gentle formula is ideal for daily care and helps maintain skin’s natural balance.

Benefits and Features:

Gentle herbal formula for sensitive skin.

Refreshing rose scent.

Helps reduce unwanted odors.

Safe for daily and routine use.

Free from harsh chemicals.

Practical 100g size.

How to Use:

Wet the area with warm water.

Rub the soap between hands to create a soft lather.

Gently apply to intimate area.

Rinse thoroughly and pat dry with a soft towel.

Warnings:

For external use only.

Keep out of reach of children.

Discontinue use if irritation occurs.

Store in a cool, dry place away from sunlight.

15 AED

22% OFFFeatured

Veet Gold Carrot Whitening Lotion, 300ml

Rated 0 out of 5

(0)

Highlights:

Veet Gold Carrot Whitening Lotion, 300ml

This body lotion is enriched with carrot extract, offering nourishment and hydration for the skin. Its lightweight formula absorbs quickly, leaving skin feeling smooth, soft, and refreshed. With consistent use, it can help improve skin texture and promote a brighter appearance.

Key Features:

Infused with natural carrot extract for skin nourishment.
Supports overall skin hydration and texture.
Contains natural essential oils.

Benefits:

Helps improve skin’s overall look and feel.
Supports skin hydration and smoothness.
Promotes healthy-looking skin.

35 AED

8% OFFFeatured

Elica-M Cream 30gm

Rated 0 out of 5

(0)

Highlights:

Elica-M Cream 30gm

Miconazole nitrate 2% + Mometasone furoate 0.1% w/w / Miconazole is an antifungal and mometasone is a corticosteroid; they are used together to treat eczema and dermatitis with fungal or bacterial infection by reducing microbes and inflammation.

55 AED

17% OFFFeatured

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Rated 0 out of 5

(0)

Highlights:

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Whitening & Brightening with Kojic Acid: Experience a more radiant complexion with our beauty cream infused with Kojic Acid, Arbutin, and Licorice Extract, designed to lighten dark spots and brighten skin tone.
Anti-Aging & Wrinkle Reduction with Vitamin E: Reduce the appearance of fine lines and wrinkles while boosting skin elasticity, thanks to the powerful anti-aging properties of Vitamin E and Glutathione.
Hydration & Moisture Boost with Vitamin B5: Keep your skin deeply hydrated and soft with Vitamin B5, helping to improve skin texture and maintain a healthy, glowing complexion throughout the day.
Even Skin Tone with Arbutin: Achieve a smoother, more even skin tone with Arbutin, which helps reduce discoloration, hyperpigmentation, and blemishes for a flawless, youthful look.
Sun Protection & Skin Care: Protect your skin from environmental damage with the combination of Zinc Oxide and other nourishing ingredients, providing essential sun protection while enhancing overall skin health.

25 AED

13% OFF

Hair Styling Products, Hair Care

Prettybe Hair Styling Cream For Men 300ml

Prettybe Hair Styling Cream For Men 300ml

Rated 0 out of 5

(0)

Highlights:

Prettybe Hair Styling Cream For Men 300ml

35 AED

25% OFFFeatured

Yong Chin Avocado with Papaya Herbal Soap 5 in 1 100gm

Rated 0 out of 5

(0)

Highlights:

Yong Chin Avocado with Papaya Herbal Soap 5 in 1 100gm

Experience the benefits of YC Avocado with Papaya Herbal Soap 5 in 1, a unique blend of papaya and avocado extracts. Avocado, rich in vitamins A, D, and E, promotes healthy and naturally whitened skin. This soap comes in a 100g mold.

15 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Pure Glycerin Oil With Oud Normal & Dry Skin 100ml

Rated 0 out of 5

(0)

Highlights:

Bebecom Pure Glycerin Oil With Oud Normal & Dry Skin 100ml

Bebecom Pure Glycerin Oil with Oud is a luxurious and nourishing skincare oil specially formulated to cater to the needs of normal and dry skin types. Enriched with the goodness of pure glycerin and the exotic fragrance of oud, this oil provides intense hydration and revitalization for your skin. The lightweight and non-greasy formula quickly absorbs into the skin, leaving it feeling soft, smooth, and supple. Glycerin, known for its humectant properties, helps to attract and retain moisture, keeping your skin deeply hydrated and preventing dryness and flakiness.

The added oud fragrance offers a rich and delightful sensory experience, leaving your skin beautifully scented. Bebecom Pure Glycerin Oil with Oud is perfect for everyday use, promoting a healthy and radiant complexion. With its generous 100ml size, this skincare oil ensures you have an ample supply for extended use. Pamper your skin with the luxurious combination of glycerin and oud, and indulge in the ultimate hydration and fragrance with Bebecom Pure Glycerin Oil with Oud for normal and dry skin.

25 AED

17% OFFFeatured

Skin Doctor Goat Milk Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas 330ml

Rated 0 out of 5

(0)

Highlights:

Skin Doctor Goat Milk Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas 330ml

Moisturizing, smoothing, nourishing & Exfoliating.

Skin Doctor Goat Milk Magic 5in1 Whitening Scrub Cream for Face & Sensitive Areas contains natural exfoliating particles. Unlike any other creams, this product gives 5 in 1 benefits that your skin will surely love:

– Whitening
– Moisturizing
– Smoothing
– Nourishing
– Exfoliating

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

25 AED

GIFT SET

View All

13% OFFFeatured

Mask, Skin Care

Joji Secret Young Orange Honey Brightening Mask 30gm

Rated 0 out of 5

(0)

Highlights:

Joji Secret Young Orange Honey Brightening Mask 30gm

35 AED

17% OFFFeatured

Body Gel, Skin Care, Spot Corrector

Laser White Intensive Skin Repair Gel Whitening Complex 30gm

Rated 0 out of 5

(0)

Highlights:

Laser White Intensive Skin Repair Gel Whitening Complex 30gm

Highlights

Intensive multi-benefit corrector gel
Repairs damaged skin and wrinkles
Daily use twice in the morning and evening to improve the appearance of your skin and placed on the spots to be treated

25 AED

10% OFFFeatured

Conditioner, Hair Care

Silky Cool Sulfate-Free Conditioner for Dry, Damaged, or Color-Treated Hair Hydrating & Nourishing 500ml

Rated 0 out of 5

(0)

Highlights:

Silky Cool Sulfate-Free Conditioner for Dry, Damaged, or Color-Treated Hair Hydrating & Nourishing 500ml

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

45 AED

10% OFFFeatured

Shower Gel, Skin Care

JUUCEE Pear Petale Shower Gel 450ml

Rated 0 out of 5

(0)

Highlights:

JUUCEE Pear Petale Shower Gel 450ml

JUUCEE Pear Petale Shower Gel 450ml is a gentle, juicy shower gel with a sweet, refreshing pear scent. It helps restore the skin’s protective barrier and hydrates the skin.

45 AED

20% OFFFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml 12 Pieces

Rated 0 out of 5

(0)

Highlights:

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

240 AED

11% OFFFeatured

Karseell Maca Power Collagen Hair Mask 500ml

Rated 0 out of 5

(0)

Highlights:

Karseell Maca Power Collagen Hair Mask 500ml

Hair Mask – Contains collagen, argan oil, maca and natural herbs to deeply repair dry damaged hair

Penetrates hair to provide intense hydration, leaving hair smooth and shiny

Suitable for all hair types including color treated and chemically processed hair

Paraben-free, sulfate-free formula nourishes hair without weighing it down

Moist and moisturizing

Smooth off frizz

Repair damage after ironing

Restor elastic shine

How to use : wash your hair with shampoo, dry with a towel, apply the mask from the agent to the tip of the scalp and leave for 10-15 minutes. Remove the mask with plenty of water and the magic is ready. It is advisable that you do it 2 times a week.

85 AED

10% OFFFeatured

Al atar Sidr Leaves Shampoo, Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

Rated 0 out of 5

(0)

Highlights:

Al atar Sidr Leaves Shampoo, Extra Strength Repair, up to 80% Reduction in Split Ends 500ml

45 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40ml

Rated 0 out of 5

(0)

Highlights:

Silka Papaya Whitening Deodorant 40ml

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

17% OFFFeatured

Vaseline Body Lotion Healthy Bright Fresh & Bright Cooling UV 200ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Body Lotion Healthy Bright Fresh & Bright Cooling UV 200ml
This non-greasy body lotion from Vaseline moisturizes and brightens skin while providing a refreshing cooling sensation.
• Cooling UV Gel Lotion with menthol for a refreshing coolness.
• Contains Vitamin B3 for brighter-looking skin.
• Features micro-droplets of Vaseline Jelly for a lightweight, non-greasy feel.

25 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Apricot 500ml

Rated 0 out of 5

(0)

Highlights:

Reborn Papaya Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin.

40 AED