Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

ST.Dalfour Dermakler Black Seed Oil Whitening Lotion with SPF-60-1 250ml

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ST.Dalfour Dermakler Black Seed Oil Whitening Lotion with SPF-60-1 250ml

Enriched with Black Seed Oil: Helps brighten and even out skin tone while nourishing and hydrating, making it perfect for enhancing your natural glow and promoting long-term skin health.
SPF-60 Protection: Shields your skin from harmful UVA and UVB rays, preventing sun damage, dark spots, and early signs of aging while ensuring lasting protection during outdoor activities.
Infused with Thymoquinone: Provides powerful antioxidant benefits that protect the skin from environmental stressors and promote a healthy complexion, helping to repair and rejuvenate tired, dull skin.
Lightweight and Non-Greasy Formula: Absorbs quickly into the skin, leaving it soft, smooth, and moisturized without any sticky or heavy residue, making it ideal for everyday use under makeup or alone.
Full-Body Use: Suitable for face, arms, legs, and body, ensuring uniform care and protection for a radiant, even-toned appearance while improving skin texture with consistent use.

95 AED

11% OFFFeatured

Yong Chin Glutathione Hydro Gel 50gm

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Yong Chin Glutathione Hydro Gel 50gm

Antioxidant, unifies skin tone and brightens.

YC Glutathione Hydro Gel is a specially concentrated formula that absorbs quickly into the skin, enhancing brightness and promoting a naturally radiant complexion. It helps reduce melanin production, minimizing the appearance of dark spots and hyperpigmentation. Enriched with Glutathione, a powerful antioxidant, it supports skin’s defense against signs of aging, helping to reduce fine lines and wrinkles while promoting an even skin tone for a smoother, more youthful look.

How to use:

Apply YC Glutathione Hydro Gel evenly to your face and neck every day. For best results, use twice daily morning and night after cleansing.

40 AED

10% OFFFeatured

A Bonne 10% Niacinamide Brightening Lotion SPF50 500ml

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A Bonne 10% Niacinamide Brightening Lotion SPF50 500ml

Introducing Bon Bene 10% Niacinamide Body Lotion, the ultimate skincare solution for achieving brighter, softer, and more youthful-looking skin. This exceptional lotion goes beyond the ordinary, providing you with a multitude of benefits that surpass those of regular body lotions.

Experience the power of 10x skin brightening with Bon Bene 10% Niacinamide Body Lotion. Enriched with a high concentration of niacinamide, this lotion works tirelessly to reduce body wrinkles, scars, and other imperfections while enhancing skin elasticity. Unlock the secret to a more youthful appearance with this anti-aging wonder.

45 AED

13% OFFFeatured

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

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Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

Half Cast acne and blemish control. SPF50. Anti acne and whitening body lotion. Whitening, moisturising, even skin tone and prevents acne with extra fairness. A powerful dual-action whitening and acne-control body lotion infused with arbutin, licorice, turmeric, and SPF 50—designed to brighten, even tone, and clear blemishes for a radiant, smooth complexion.

Benefits
Brightens and reduces dark spots using arbutin, licorice, and turmeric
Controls acne and blemishes for clearer, smoother skin
Offers high protection with SPF 50 against UV-induced

Amino Glow half cast lotion is a whitening and anti acne complex agent. Arbutin reduced tyrosine and melanin levels, lightens and reduces UV induced pigmentation. Licorice and turmeric brightens and anti acne. Together they optimise skin tone and texture and ensure a more even appearance.

Unveil brighter, blemish-free skin with Amino Glow Halfcast Body Lotion—a premium 500 ml formula designed to tackle pigmentation, acne, and uneven tone. Powered by arbutin, licorice extract, and turmeric, this lotion works to suppress melanin production and reduce tyrosine-induced pigmentation. Its high SPF 50 protects against UV-induced dark spots, while anti-acne botanicals calm breakouts and inflammation.

This lightweight, quick-absorbing lotion hydrates deeply, leaving skin feeling super soft and silky—not greasy. Ideal for full-body application, it’s perfect for daily use on face, neck, arms, legs, and sensitive areas. Suitable for all skin types, its multi-target benefits help you achieve a smoother, brighter, and more even-toned complexion.

Benefits
Advanced Whitening & Tone Correction: Arbutin and licorice work synergistically to lighten hyperpigmentation and promote radiance.
High UV Protection: SPF 50 defends against new sunspots and preserves your brightening results.
Blemish & Acne Control: Turmeric’s anti-inflammatory properties promote clearer skin and prevent outbreaks.
Smooths & Hydrates: Emollients deeply moisturize, improving skin texture without any greasy residue.

Non-Hydroquinone Formula: Safe for daily use, providing a gentle yet effective alternative to harsh bleaching agents.

How to Use
Apply generously all over clean, dry skin—especially after showering.
Massage until fully absorbed.
Use twice daily—morning and night—for best results.
Follow with sunscreen during the day to maintain brightness and protection.

175 AED

10% OFFFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

12% OFFFeatured

CeraVe Renewing Salicylic Acid Cleanser 237ml

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CeraVe Renewing Salicylic Acid Cleanser 237ml

CeraVe Renewing SA Cleanser exfoliates and detoxifies to remove dirt & oil while softening and smoothing skin. Unlike some exfoliating cleansers, CeraVe Renewing SA Cleanser contains no harsh beads or grains and is gentle on skin.? Non-comedogenic ? Fragrance-free ? Gentle, non-irritating formulaKey Ingredients:? Salicylic Acid: Exfoliates for soft, smooth skin ? Vitamin D: Provides antioxidant protection ? Ceramides: Essential for healthy skin, ceramides help restore and maintain the skin?s natural barrier ? Hyaluronic Acid: This ingredient attracts hydration to the skin?s surface and helps the skin retain moisture ? Niacinamide: Helps repair a compromised skin barrier while improving the appearance of the skin

75 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Khameerat Al Beera Soap 125gm

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Valera Khameerat Al Beera Soap 125gm

10 AED

5% OFFFeatured

Anua Peach 77 Niacin Essence Toner 250ml

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Anua Peach 77 Niacin Essence Toner 250ml

This hydrating toner is formulated with 77% peach extract to leave skin looking flawless with a glowy finish. It exfoliates away dead skin cells and purifies pores for refined and radiant skin. The gentle formula is infused with niacinamide, panthenol and ceramide to moisturize and brighten skin.

95 AED

6% OFFFeatured

Fair & White So Carrot Brightening Radiance Serum 30ml

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Fair & White So Carrot Brightening Radiance Serum 30ml

Brightening, unifying and nourishing, this serum enhances the complexion and clarifies skin tone for soft, comfortable, and luminous skin.

A powerhouse of benefits for your skin. An outstanding beauty product enriched with antioxidant Carrot Oil. Brightening, unifying and nourishing, it enhances the complexion and clarifies skin tone for soft, comfortable and luminous skin.

85 AED

14% OFFFeatured

Silky Cool Cucumber Facial Mud Mask 300ml

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Highlights:

Silky Cool Cucumber Facial Mud Mask 300ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

30 AED

PRODUCTS ON SALES

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7% OFFFeatured

Shower Gel, Skin Care

LightenUp With Milk Protein Shea Butter Shower Gel 1000ml

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LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

Introducing our LightenUp Milk Protein Exfoliating Soap. This gentle yet effective cleanser is designed to revitalize your skin and promote natural radiance. The soap’s smooth foam and gentle exfoliating microbeads work together to eliminate dead cells, leaving your skin regenerated and naturally radiant. Immerse yourself in the delightful fragrance that adds a touch of femininity and sweetness to your cleansing routine.

Directions: Cleanse your skin with warm water and gently massage the LightenUp Milk Protein Exfoliating Soap into a lather. Rinse thoroughly and pat dry. For optimal results, we recommend using the soap 1-2 times a week.

Key Ingredients: Lactic Acid.

125 AED

20% OFFFeatured

Reborn Mint Clay Mask Firm & Tightens 500ml

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Reborn Mint Clay Mask Firm & Tightens 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

COSRX Advanced Snail Mucin Power Gel Cleanser 150ml

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Highlights:

Advanced Snail Mucin Power Gel Cleanser 150ml

Smoothest lather supercharged with Snail Mucin!

Specially formulated gel cleanser enriched with skin beneficial ingredients including snail mucin to hydrate and protect the skin.

BENEFITS

Impeccable cleansing deep even to the deepest pores
Minimize stimulation of sensitive skin
Moisturizing care

Snail mucus filtrate 10,000ppm : Protects skin from stripping by allowing moisturization and restoring the skin while removing impurities

95 AED

17% OFFFeatured

Pastil Natural Organic Aloevera Hair Oil 65ml

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Highlights:

Pastil Natural Organic Aloevera Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

20% OFFFeatured

Glutathione Exfoliating and Lightening Soap 230gm

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Glutathione Exfoliating and Lightening Soap 230gm

Antiseptic and medicated soap, this soap exfoliates, removes impurities from the skin and protects your epidermis. It gives your complexion freshness and softness all day long.

20 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Sunshine Day 180gm

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Yong Chin Feminine Collagen Wash with Rose Sakura 200gm

Gentle, fresh and mild anti-bacteria formula.

Yong Chin Feminine Collagen Wash with Rose Sakura specially formulated for the intimate area, helps to cleanse and acts as anti-bacterial solution. It cures and prevents itching, burning sensation and unpleasant odor, making you feel fresh and confident all day long.

How to use:

Pour a small amount on your hand and wash all around the external vaginal area while taking a shower.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Whitening Anti-Mark Beauty Cream with Avocado

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Lamia Whitening Anti-Mark Beauty Cream with Avocado

Lamia Whitening Anti-Mark Beauty Cream with Avocado is a luxurious skincare solution designed to reveal your skin’s natural radiance. Enriched with the nourishing power of avocado, this cream deeply hydrates and revitalizes your skin, helping to fade dark spots, blemishes, and acne scars. Its advanced formula promotes an even skin tone, leaving your complexion smooth, glowing, and blemish-free. Suitable for all skin types, this cream absorbs quickly without leaving a greasy residue, making it perfect for daily use. Embrace a flawless, youthful look with Lamia Whitening Anti-Mark Beauty Cream with Avocado.

25 AED

14% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Dry Skin Repair Dry To Very Dry Skin Body Lotion 400ml

Vaseline®Intensive Care™Dry Skin Repair Body Lotion contains micro-droplets of Vaseline petroleum jelly to lock in moisture

Light, fast-absorbing lotion with a non-greasy feel

Use Vaseline®lotion daily for perfect all-over skin care

Vaseline®’s hydrating body lotion calms and soothes dry skin leaving your skin feeling soft and moisturised

30 AED

25% OFFFeatured

AmAcne Prone Skin Acne Deep Cleansing Bar Soap for Acne Treatment

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AmAcne Prone Skin Acne Deep Cleansing Bar Soap for Acne Treatment

Are you ready to say goodbye to stubborn acne once and for all? Amalico’s acne set is your ultimate solution! With their incredible face wash, foam wash, cream, serum, and soap, you’ll be armed with the power of all-natural ingredients to tackle those breakouts head-on.

15 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Alattar Original Afghan Hair Oil Premium Hair Appearance Enhance 200ml

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Alattar Original Afghan Hair Oil Premium Hair Appearance Enhance 200ml

Highlights

Concentrated Formula: Features a pure, original oil concentrate for deep conditioning of hair and beard.
Enhanced Appearance: Regular application helps promote a look of strength and vibrancy in hair strands.
Scalp Refreshment: Leaves the scalp surface feeling clean and refreshed after use.
Improves Manageability: Works to smooth the hair, making it easier to style and control daily grooming.
Generous Volume: Packaged in a large 200ML bottle, providing ample supply for consistent, long-term conditioning.

60 AED

GIFT SET

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7% OFFFeatured

Creams, Skin Care, Sunscreen

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

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Highlights:

Vitamin C Bundle Belle Visage Vitamin C Cream, Multi Serum Vitamin C & Vitamin C Face Wash Mousse

Brightens and Evens Skin Tone: The Vitamin C Face Wash, Multi Serum, and Belle Visage Cream work together to fade dark spots and hyperpigmentation, providing a brighter, more even complexion.
Hydrates and Plumps Skin: Hyaluronic Acid and Aloe Vera in these products deeply hydrate the skin, ensuring it stays moisturized, soft, and smooth throughout the day.
Fights Signs of Aging: With the power of Vitamin C, Niacinamide, and Collagen, these products stimulate collagen production, reducing the appearance of fine lines and wrinkles for a firmer, youthful look.
Antioxidant Protection: Green Tea Extract and Vitamin C provide antioxidant protection, helping your skin defend against environmental stressors and free radical damage.

65 AED

14% OFFFeatured

Nutriclair Lightening Scrubbing And Antiseptic Carrot Soap 165gm

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Highlights:

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

13% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders mooth and Silky anti-dandruff shampoo 1000ml

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Highlights:

Head & Shoulders mooth and Silky anti-dandruff shampoo 1000ml

Transform your hair from dry and frizzy to smooth and silky with Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo.

Head & Shoulders shampoo cleans, protects, and moisturizes your scalp and hair (with regular use) – so you can get 100% dandruff free, and you get beautiful, healthy-looking hair. Now with a

high beauty standard and a tried and tested anti-dandruff, Head & Shoulders keeps your hair beautiful and dandruff-free (even flakes visible from a distance of two feet, with regular use).

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

65 AED

13% OFFFeatured

Lait Amino Glow Vitamin C Body Lotion 500ml

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Highlights:

Lait Amino Glow Vitamin C Body Lotion 500ml

Transform your daily skincare routine with Amino Glow Vitamin C Lightening Body Lotion—a 500 ml powerhouse enriched with stabilized vitamin C, alpha-arbutin, kojic acid, fruit-derived AHAs, amino acids, and an SPF 50 formula. This hydrating lotion absorbs quickly to deliver deep moisture, boost collagen, and gently exfoliate, promoting visibly clearer, softer, and more radiant skin.

Specially designed to target body hyperpigmentation, dark patches, rough or bumpy skin (“strawberry legs”), and dullness—its blend of tyrosinase inhibitors and exfoliants helps improve tone and texture. Added amino acids replenish hydration and reinforce the skin barrier, while broad-spectrum SPF helps defend against new sun damage.

Ideal for daily use, this multi-action lotion smooths, brightens, and protects—setting the foundation for a healthier, glowing complexion.

Key Benefits
Brightening & Tone Correction: Vitamin C and AHAs work together to fade dark spots and even pigmentation.
Deep Hydration: Amino acids and natural oils deliver essential moisture and improved skin barrier function.
Texture Refinement: Gentle exfoliation smooths skin surface, reducing “strawberry skin” and roughness.
UV Defense Support: Vitamin C enhances antioxidant protection—ideal when combined with sunscreen.
Fast-Absorbing: Lightweight, non-greasy finish for daily all-over body use.

How to Use
After showering, apply generously to clean, dry skin.
Massage in circular motions until fully absorbed.
Use morning and evening for optimal results.
Apply a broad-spectrum sunscreen in the morning to maintain brightening effects.

175 AED

11% OFFFeatured

ActiveX Face & Body Lightening Scrubbing Cream with Aloe Vera 500ml

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ActiveX Face & Body Lightening Scrubbing Cream with Aloe Vera 500ml

Revitalize your skin with Activex Face and Body Lightening and Scrubbing Cream, a luxurious formula enriched with aloe vera extract. Designed to gently exfoliate dead skin cells, it leaves your skin soft, smooth, and radiant. This nourishing cream helps unclog pores, remove impurities, and promote natural skin regeneration for a fresh, glowing appearance.

Perfect for targeting rough areas like elbows, knees, and heels, it combines exfoliation with deep hydration, making it ideal for achieving a brighter and more even skin tone.

How to Use:

Apply to damp face or body, massage in circular motions, then rinse thoroughly with warm water. For best results, use 2–3 times per week.

✅ Exfoliates & removes dead skin cells

✅ Lightens & brightens dull skin

✅ Enriched with soothing aloe Vera

✅ Smooths rough areas (elbows, knees, heels)

✅ Suitable for face & body

40 AED

5% OFFFeatured

Silky Cool Olives Shampoo 5Litre

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Silky Cool Olives Shampoo 5Litre

Indulge in the luxurious care of Silky Cool Shampoo 5 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

25% OFFFeatured

RDL Papaya RDL Papaya Soap 135g

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Highlights:

RDL Papaya RDL Papaya Soap 135g

Experience total skin care with new improved RDL Papaya cSoap plus Sunscreen. It contains papaya extract and enriched with vitamins to reveal a smoother and younger looking skin.

Direction for Use: Use it as bath soap.

15 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Potao Desmaiado 1000gm

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Highlights:

Skala Hair Treatment Cream-Oleo De Argan 1000gm

Argan Oil Skala products promote deep restore, nutrition and revitalize capillary fiber, granting perfect glow to dull and dry strands. Surprising results. Your hair will make people envious.

85 AED

25% OFFFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

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Highlights:

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

8% OFFFeatured