Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Palmer’s, Natural Vitamin E Body Oil, Fragrance Free 150ml

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Palmer’s, Cocoa Butter Formula, Vitamin E Scar Serum Fragrance Free 30ml

This concentrated serum penetrates into skin quickly, forming a moisture-proof barrier for superior skin protection.

Vitamin E (Tocopheryl Acetate) 41000 IU: Loaded with antioxidants and nutrients, Vitamin E helps improve the appearance of scars and damaged skin.

Suggested use

Apply to scars 3-4 times daily gently rubbing in. For new scars, begin applying as soon as new skin has formed, generally 2-3 weeks after skin has been damaged. Make sure the scab has come off naturally and any stitches have been removed.

45 AED

6% OFFFeatured

Madam White Exclusive Lightening Serum 60ml

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Madam White Exclusive Lightening Serum 60ml

Madam White Exclusive Lightening Serum is a universal corrector formulated for multi-action whitening and moisturizing. This lightening serum works to brighten and even out skin tone, leaving skin looking luminous, smooth, and refreshed. Its exclusive formula is designed to address multiple skin concerns at once, supporting a radiant, healthy-looking complexion.

Key Active Ingredient

Universal Whitening & Moisturizing Complex

Helps lighten and correct uneven skin tone.
Moisturizes for a luminous, hydrated finish.
Delivers multi-action whitening benefits.

Promised Benefits

Visibly lightens and brightens skin tone.
Corrects uneven pigmentation across the body.
Moisturizes and nourishes for luminous skin.
Multi-action formula targets several concerns at once.

How to Use

Apply to clean, dry skin over the body.
Massage gently until fully absorbed.
Use daily for best results.

75 AED

13% OFFFeatured

Xtreme Collection Lavender & Menthol Foot Scrub 500ml

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Xtreme Collection Lavender & Menthol Foot Scrub 500ml

Exfoliates rough, callused foot skin. Leaves feet soft, smooth and refreshed with a cooling sensation.

How to use

Massage in circular movements over wet feet and wash off with warm water.

35 AED

10% OFFFeatured

Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

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Fruit of the Wokali Neck Cream with Vitamin C, Tightens and Lifts Neck Skin, Anti-Wrinkle Neck Line, Whitening and Firming 120ml

Fruit of the wokali professional care whitening firming neck cream with vitamin c tightens and lifts neck skin anti-wrinkle neck line whitening and firming a super transforming, rejuvenating and firming cream, designed to help smooth the skin of the neck and décolleté by reducing the appearance of fine lines and wrinkles, improves skin elasticity softness and hydration to reduce the appearance of horizontal lines on the neck helps improve the look and feel of the skin by sculpting, firming and tightening, while contouring the look of the neck line the jaw and neck areas cont.

45 AED

6% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Whitening Beauty Cream with Free Soap Pack of 3

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Malika Whitening Beauty Cream with Free Soap

Alika ClearMarks Beauty Cream is a multi-purpose cream designed to hydrate, cleanse, soothe, repair & restore skin radiance. It provides nourishment along with repairing skin and fighting against signs of aging, wrinkles. Infused with the goodness of natural and nourishing ingredients, Malika ClearMarks Beauty Cream gets absorbed into the skin easily and keeps it moisturized for a long time. It is specially formulated to prevent and treat existing dark spots to give you clear and healthy skin.

Using it every day will help fade dark spots and to give your skin a glowing and healthy look in a few weeks.
It protects your skin from harmful UVA & UVB rays. Malika Clear Marks Beauty Cream works wonders on your skin & treats several problems. It treats hyperpigmentation and minimizes fine lines and wrinkles. Add Malika ClearMarks Beauty Cream to your daily skincare routine and say goodbye to common skin woes once and for all.

HOW TO USE: First wash your skin thoroughly to remove any dirt, oil & other impurities. Take a small amount of cream & begin by applying it. Massage evenly so that cream spreads equally & penetrates deep into your skin, especially the areas with dark spots. Make this a part of your daily morning skincare routine to see spot-less, bright skin.

75 AED

17% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula with Vitamin E, Softens Smooths Lip Balm 4gm

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Palmer’s, Cocoa Butter Formula with Vitamin E, Softens Smooths Lip Balm 4gm

Soften and Smooth lips with Palmer’s® Cocoa Butter Formula® Lip Balm, crafted with intensively moisturizing Cocoa Butter and Vitamin E. Locks in hydration to protect lips from chapping, cracking or environmental damage.

Cocoa Butter (Theobroma Cacao): Naturally harvested from cocoa beans, cocoa butter is a rich, nutrient-packed super ingredient loaded with antioxidant CMPs (Cocoa Mass Polyphenols) for superior moisture.

Suggested use

Apply to lips as needed for a boost of hydration.

25 AED

13% OFFFeatured

Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

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Skin Doctor Mixed Berry Jam Scrub for Face & Body 200gm

Mixed berries are essential for skin repair, its maintenance and anti-aging. Skin Doctor Face and Body Mixed Berry Jam Scrub leaves your skin nourished and soft by cleaning it deeply, removing the dead skin cells and stimulating new ones.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

20% OFFFeatured

Paw Paw Whitening Milk Papaya Extract 500ml

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Highlights:

Paw Paw Whitening Milk Papaya Extract 500ml

Clarifies and evens out skin tone

Targets and removes pigmented spots

Smoothes skin grain

A glowing tone, a moisturized skin, sparkling with beauty

40 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Lightening Cream Gold 24K 50ml

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PR+ Paris Lightening Cream Gold 24K 50ml

The signature face cream of the Gold 24K range. Rich and hydrating, it nourishes the skin, helps soften the appearance of dark spots and reveals a clear, luminous complexion. The glow gesture for black, deep and mixed skin tones. 50 ml.

Treat your face to an exceptional care. The Gold 24K Brightening Cream PR+ Paris is the signature face treatment of the house’s most precious range, designed for black, deep and mixed skin tones seeking a clearer, more luminous and even complexion.

Its benefits

Hydrates and nourishes the skin of the face for lasting comfort.
Helps soften the appearance of dark spots.
Reveals a clearer, more luminous and even complexion.
Enriched with plant-based actives, including licorice extract, valued for its benefits on the complexion’s radiance.

How to use

Apply the cream to a clean face, avoiding the eye contour, and massage in with light circular movements. For optimal results, include it in your Gold 24K ritual, after the serum.

This cream is part of the Gold 24K range. Discover the complete ritual to extend radiance, from cleansing to body care.

Reveal your skin’s full radiance, and celebrate your beauty.

Size: 50 ml. Full ingredient list available in the Ingredients tab. For ages 12 and over. Avoid contact with eyes.

235 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

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Disaar Skin Care Moisturizing Whitening Soothing Collagen Face Gel 280ml

Contiene extractor de colágeno hasta el 92%

Hydrate y repair profundamente

Aclara las cicatrices más marcadas

Presentación moderna en cápsula

Contenido neto 280ml

25 AED

PRODUCTS ON SALES

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13% OFFFeatured

Face Wash, Scrubs, Skin Care

Yong Chin Avocado Whitening Facial Scrub 175ml

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Highlights:

Yong ChinAvocado Whitening Facial Scrub 175ml

Gently exfoliates dull surface cells to reveal clean, fresh and healthy looking skin.

YC Avocado Whitening Facial Scrub is enriched with natural scrubs and various fruity extract to gently clean and fresh you skin.
– Exfoliates the skin.
– Remove dead skin cells.
– Leaves your skin white.
– Soften your skin and gives it a healthy looking.
Benefits of Avocado extracts: Moisturizer & Vitamin E with natural fiber complex, which quickly and gently removes complexion dulling impurities.

How to use:

Moisten face and body, apply with wet fingertips and massage gently (Carefully avoiding eyes). Rinse well and pat dry. Exceptionally clean, healthy is visible immediately! Use it every day.

35 AED

10% OFFFeatured

Conditioner, Hair Care

Washami Keratin Shea Butter Conditioner 950ml

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Washami Keratin Shea Butter Conditioner 950ml

It contains many kinds of factors for hair care, effectively replenishes the needed nutrition for the hair, gently preserve the damaged hair, and makes the hair healthy and smooth, in addition, it will continue offering abundant moisture for the hair, make it persistent moist, and recover to the effect of uprightness and smoothness.

Directions

After shampooing, apply a generous amount to hair, massage into hair, leave for a few minutes, then rinse out. Use as needed, but not more than 2-3 times a week for best results.

45 AED

5% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Proxima Peau de Lune Face Cream 50ml

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Highlights:

Proxima Peau de Lune Face Cream 50ml

Proxima Peau de Lune Face Cream is an advanced anti-aging formula designed to deliver multiple benefits in one product. This lightweight, non-greasy cream works to gently exfoliate impurities, helping to brighten the complexion and promote smoother, more youthful skin. With SPF 50, it offers broad-spectrum protection against harmful UV rays, helping to guard your skin from sun damage and premature aging.

Formulated with nourishing ingredients, this face cream reduces the appearance of fine lines and wrinkles while evening out skin tone and texture. Its hydrating properties provide essential moisture, leaving the skin feeling soft and nourished throughout the day. Suitable for all skin types, Peau de Lune Face Cream absorbs quickly without leaving any residue, making it ideal for daily use.

Key Benefits:

Reduces the appearance of fine lines and wrinkles.
Evens out skin tone and texture.
Protects against sun damage with SPF 50.
Hydrates and nourishes the skin.

Key Features:

Contains hyaluronic acid, vitamin C, and antioxidants.
Suitable for all skin types.
Non-greasy and lightweight formula.
Absorbs quickly into the skin.
Paraben-free and cruelty-free.

95 AED

10% OFFFeatured

Clere Tropical Coconut Body Cream Pure Glycerine Enriched 500ml

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Clere Vanilla Honey and Argan Oil Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to honey and vanilla.

Clear cream helps keep the skin radiant, hydrated, and fresh.

For dry and very dry skin.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Shea & Cocoa Beauty Cream

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BERG Advance White Miracle Shea & Cocoa Beauty Cream

A rich, comforting moisturizer powered by shea butter and cocoa butter to deeply hydrate, smooth rough texture, and help brighten dull, uneven skin. The creamy, non-greasy formula melts in for lasting softness and a healthy glow. Ideal for dry to normal skin. For external use only.

Key Benefits

Deep nourishment and long-lasting moisture

Helps improve softness and elasticity

Supports a brighter, more even tone

Non-greasy, comfortable under makeup

25 AED

25% OFFFeatured

Yoko Whitening Cream Mangosteen Extract 4g

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Yoko Whitening Cream Mangosteen Extract 4g

Pearl cream for skin care Contains extracts from mangosteen fruit. and sun protection substances The skin therefore looks brighter. Can be used as a base before applying makeup.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

15 AED

17% OFFFeatured

Skin Lite Skin Care Cream 25gm

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Skin Lite Skin Care Cream 25gm

Skinlite cream is used in the treatment and prevention of melasma (dark and discoloured patches on the skin) to lighten the skin tone or appearance, skin hyperpigmentation and senile lentigines (dark spots or age spots in older people due to exposure to the sun).

25 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Beauty Cream with Multivitamin 18gm

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Ujooba Beauty Cream with Multivitamin 18gm

Introducing Ujooba Whitening Cream, a luxurious skincare essential designed to illuminate your complexion with a radiant glow. Immerse yourself in the transformative experience of this advanced formula, crafted to address uneven skin tone and deliver a luminous complexion that radiates confidence

Key Benifits:

Whitening Powerhouse: Ujooba Whitening Cream is a potent formula that targets pigmentation and uneven skin tone. Experience the powerful blend of skin-brightening agents working together to reveal a more radiant and evenly toned complexion.
Hydration Boost: Enriched with moisturizing ingredients, our whitening cream ensures that your skin stays hydrated and supple throughout the day. Experience the perfect balance of nourishment and illumination, leaving your skin feeling silky-smooth.
Sun Protection: Ujooba Whitening Cream goes beyond brightening with its added sun protection. Shield your skin from harmful UV rays and environmental stressors, maintaining a youthful and protected complexion.
Skin-Friendly Formula: Crafted with care, our whitening cream is suitable for all skin types. The lightweight and non-greasy texture make it easy to incorporate into your daily skincare routine, leaving your skin feeling comfortable and pampered

15 AED

20% OFFFeatured

Reborn Moisturizing Cream Cocoa Butter with Vitamin E 500ml

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Reborn Moisturizing Cream Cocoa Butter with Vitamin E 500ml

Crafted especially for the delicate skin on your face.Created with quality essential oils and exquisitely nourishing butters, a dab of one of our handcrafted moisturizers will leave your skin feeling fantastic and looking its best. Whether your ideal routine involves moisturizing twice a day or twice a week, our versatile range of hardworking moisturizers are up to the challenge.

40 AED

13% OFFFeatured

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

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Highlights:

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

Anti Aging Anti Wrinkle Whitening Moisturizing
Vitamin C Donkey Milk Serum
Hyaluronic Acid Orange Extract
Whitening Professional Skin Care

35 AED

GIFT SET

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11% OFFFeatured

Hair Care, Shampoo

Lady Diana Hydrating Hair Care 2 In1 Silk Shampoo for Soft Hair

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Highlights:

Lady Diana Hydrating Hair Care 2 In1 Silk Shampoo for Soft Hair

40 AED

8% OFFFeatured

Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

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Pure Egyptian Maxi-Tone Face & Body Lotion 14 Days Whitening 300ml

Pure Egyptian Magic Whitening Gold Maxi-Tone is a fastest Arabian whitening and regenerating lotion enriched with pulp of passion, restores elasticity and suppleness to your skin. Its whitening and moisturising formula absorbs quickly, taking care of your skin and make it fair day by night.

Pure Egyptian Magic Whitening Gold Maxi-Tone protects, softens and whitens with exotic aroma and leaves a pleasant scent on your body.14 days Extra whitening body lotion brighten & tones with 2% Arbutin oil extract.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

6% OFFFeatured

Ivory Glow Vitamin c And Vitamin B3 Lotion With Collagen Peptide 500ml

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Ivory Glow Vitamin c And Vitamin B3 Lotion With Collagen Peptide 500ml

The Ivory Glow Vitamin C and Vitamin B3 Lotion with Collagen Peptide is a brightening and firming body lotion designed to improve skin tone and texture while providing intense hydration. Its formula combines key ingredients to address hyperpigmentation, dullness, and signs of aging.

Key Benefits & Ingredients

Brightening and Even Skin Tone: The Vitamin C and Vitamin B3 (Niacinamide) complex works to fade dark spots and hyperpigmentation, promoting a radiant, even, and glowing complexion.
Firming and Anti-Aging: Infused with collagen peptides, the lotion helps to improve skin elasticity and firmness, diminishing the look of fine lines and wrinkles. Some formulations may also include retinol to help with skin repair and further reduce signs of aging.
Deep Hydration: It offers intense, non-oily hydration, helping the skin retain moisture to become softer, smoother, and more supple.
Texture and Radiance: The fast-absorbing formula penetrates the skin’s surface, enhancing skin texture and restoring a healthy, luminous appearance without leaving a sticky or heavy residue.
Skin Protection: Vitamin C acts as a powerful antioxidant, helping to protect the skin from environmental stressors and free radical damage

150 AED

18% OFFFeatured

Shower Gel, Skin Care

Carotone Unifying Shower Gel 1000ml

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Highlights:

Carotone Unifying Shower Gel 1000ml

The unifying shower gel Carotone with its 3 in 1 formula, cleanses, purifies your skin and gives it a luminous complexion

Moisturizing benefits for your skin.

Rich in Collagen

3 in 1 Formula that gives your skin a radiant look

45 AED

4% OFFFeatured

Anua Birch Moisture Boosting Serum 30ml

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Highlights:

Anua Birch Moisture Boosting Serum 30ml

Anua Birch Moisture Boosting Serum is a highly concentrated hydrating serum designed to deliver intense moisture and nourishment to the skin. Formulated with birch sap and other natural ingredients, this serum helps to enhance skin elasticity, reduce redness, and provide a radiant, dewy complexion. Its lightweight and fast-absorbing formula makes it suitable for all skin types, including sensitive skin.
Key Features:
• Deep Hydration: Enriched with birch sap to provide intense and long-lasting moisture.
• Soothing and Calming: Reduces redness and irritation, making it ideal for sensitive skin.
• Enhances Elasticity: Supports skin elasticity and firmness, promoting a youthful appearance.
• Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
• Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors.
• Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

130 AED

11% OFFFeatured

Eveline Clean Your Skin SOS Ultra Effective Roll-On 15ml

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Highlights:

Eveline Clean Your Skin SOS Ultra Effective Roll-On 15ml

To get rid of unexpected and troublesome pimples.

Against spots and blemishes, removes spots and prevents their recurrence, soothes skin irritations, and prevents germs buildup.

Thanks to the formula with zinc and active-repair complex remove inflammatory states, immediately removes imperfections, and prevents the creation of new ones.

Allantoin contained in gel soothes skin irritations and redness, eliminating blemishes.

Visible effects in removing spots and blackheads 83%.
Easy and comfortable application.
Eliminating blemishes.
Soothes skin irritation.

85 AED

13% OFFFeatured

AR Vitamin E Sun Protect Q10 Plus Body Cream 200gm

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Highlights:

AR Vitamin E Sun Protect Q10 Plus Body Cream 200gm

It helps to moisture and smooth skin natural shine and reduces dryness

It has ingredients that protect your skin from UVA and UVB radiation

It reduces the irritation, slow down the wrinkles and stop dullness on your skin

35 AED

Enchanteur Radiant White Charming Lotion 250ml

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Enchanteur Radiant White Charming Lotion 250ml

Enchanteur Radiant White Perfumed Body Lotion keeps your skin moisturized and radiantly fairer while leaving it gorgeously fragrant. It contains Pomegranate extracts evens skin tones and strengthens the skin’s barrier and glow reflectors for instant visible fairness

20 AED

10% OFFFeatured

Noor Lemon Lightening & Moisturizing Lotion 400ml

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Highlights:

Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

6% OFFFeatured

Conditioner, Hair Care, Shampoo

The Doux Pop Lock 5-Day Forming Glaze 236ml

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Highlights:

The Doux Pop Lock 5-Day Forming Glaze 236ml

WHAT IT DOUX?

Set your Wash & Go with 1 styler! POP LOCK 5-Day Curl Forming Glaze packs a punch with a firmer hold, crazy shine, and anti-humidity setting formula to lock in your curls for at least 5 days.

WHAT?S GOOD?

Honey: Smooths Frizz, Smells good

Keratin: Restores + strengthens curl

Argan Oil: Enhances shine + softness

Cruelty & Paraben Free

DOUX YOU:

Apply to clean, wet hair.*

Rake or shingle in small sections from roots to ends.

To dry, use a diffuser or hooded dryer.

*Tip: Pop Lock is most effective on “naked” hair. For best results, DO NOT apply oil, other stylers, or leave-in conditioner before styling with this product.

85 AED