Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Lab White Atom Whitening White Turmeric Soap 160gm

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Highlights:

Lab White Atom Whitening White Turmeric Soap 160gm

This beauty bar soap is made from refined essential oils extracted from the best selected plants. It effectively removes pigment spots, dark spots and acne blemishes which will help lightening and balancing skin colour. it heals previous damaged skin cells by exfoliating whilst rejuvenating the growth of new skin leaving it fairer, fresher in better complexion.

The main extract from Turmeric Extract

Turmeric is a herb that has many benefits for the skin, such as brightening the skin, reducing dark spots, fighting free radicals, and moisturizing the skin. It also contains arbutin, vitamins B1, B2, E, kojic acid, and glutathione.

15 AED

8% OFFFeatured

Shower Gel, Skin Care

Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

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Shea Moisture 100% Virgin Coconut Oil Daily Hydration Body Wash 384ml

Immerse yourself into a daily indulgence experience with the best parts of the coconut!

This body wash is blended with ultra-hydrating ingredients, such as Acacia Senegal, 100% Virgin Coconut Oil, and Coconut Milk, that deeply moisturize while gently cleansing. The result? A soft, nourished, and luxuriously clean skin.

60 AED

9% OFFFeatured

Eye & Lip Care, Skin Care

PIXI BeautifEYE Vitamin-C & Licorice

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Highlights:

Pixi Beauty, DetoxifEye, Depuffing Eye Patches, 60 Patches

These refreshing eye patches are infused with refreshing hydrogel to reduce puffiness and rehydrate the eye contour area.

Cucumber and Gold work together to soothe, nourish, and strengthen, while Hyaluronic Acid and Caffeine smooth and soften.
The hydrogel eye patches help combat dark circles while moisturizing the delicate skin around the eyes.

145 AED

7% OFFFeatured

Queen Helene Avocado And Grapefruit Masque 177ml

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Highlights:

Queen Helene Avocado And Grapefruit Masque 177ml

This unique, gel-clay masque gently lifts away impurities and nurtures skin with smoothing Avocado and antioxidant Grapefruit extract. After use, skin is refreshed and energized with a healthy radiance.

Queen Helene Avocado and Grapefruit Facial Masque gives your cheeks a healthy glow. This unique, gel-clay formula gently lifts away impurities while preserving skin’s natural balance. Enriched with nourishing Avocado to provide an infusion of moisture, and antioxidant Grapefruit Extract to help protect and perk up tired skin. Get your skin ultra-clean, satiny-smooth and toned.

65 AED

3% OFFFeatured

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

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Highlights:

Fair & White Mix Maxi Tone Brightening Body Lotion 500ml

The combination of a soft, velvety texture, an unforgettable fragrance and a perfectly dosed brightening agent to unify, clarify and soften the skin while enhancing its beauty. A real radiance booster, this ready-to-use brightening lotion offers a comprehensive solution to reduce pigmentation spots, even out the complexion and give your skin a stunning glow. For beautiful skin and an unrivaled sensation of comfort and well-being.

155 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

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Highlights:

Lady Diana Mild & Gentle Herbal Formula Baby Lotion 500ml

Lady Diana’s baby lotion is designed to be quickly absorbed by the skin, leaving no greasy or sticky residue behind. This makes it comfortable for the baby to use. It usually has a light and pleasant fragrance that leaves the baby smelling fresh without overwhelming their senses.

25 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash with Cherry Blossom Scent 250ml

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Highlights:

GLUTA C Kojic Plus+ Body Wash With Lavender Scent 250ml

Smell the luxurious aroma of Lavender in the Gluta-C Intense Whitening Body Wash with Lavender scent!

Infused with calming Lavender and hydrating oils, it sets the mood for a relaxing spa-like shower experience!

It is specially formulated to reduce hyperpigmentation, prevent blemishes, and improve skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

11% OFFFeatured

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

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Highlights:

A Bonne Citrus Swirl Gelato Face & Body Scrub 300gm

A Bonne Face & Body Cream Scrub Peach & Lemon Brightening

Experience instant brightness and silky smooth skin with A Bonne’s innovative Gelato Scrub formula. This gentle yet deep exfoliating cream scrub is enriched with Organic Peach and Lemon to refresh, smooth, and reveal naturally glowing skin. Powered by VITA-8 and 10x Niacinamide, it helps brighten dull skin, soothe irritation, and enhance your natural radiance.

Key Benefits

Instant Brightening Boost – Promotes a visibly brighter complexion after every use.
Gentle Deep Exfoliation – Creamy gelato texture removes dead skin without irritation.
Organic Peach & Lemon Extracts – Refresh and smooth the skin for a healthy glow.
10x Niacinamide + VITA-8 Complex – Enhances radiance, soothes irritation, and improves skin clarity.
Soft, Glowing Skin – Leaves your skin smooth, polished, and luminous with an extra aura.
Suitable for Face & Body – Designed to brighten and refine skin from head to toe.

How to Use

Apply the cream scrub to damp skin.
Gently massage in circular motions, especially on rough or bumpy areas.
Rinse thoroughly with clean water.
Use regularly for best results.

Reveal your most radiant, smooth, and glowing skin with A Bonne’ Peach and Lemon Gelato Brightening Scrub — a refreshing treat for your skincare routine.

40 AED

20% OFFFeatured

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml 12 Pieces

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Highlights:

Lady Diana Face & Body Whitening Sunblock Lotion SPF UV 40 200ml

Lady Diana SPF UV 40 Sunblock and Whitening Lotion contains natural extracts. Adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

240 AED

13% OFFFeatured

Skin Doctor Anti-Aging Collagen Toner 250ml

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Highlights:

Skin Doctor Anti-Aging Collagen Toner 250ml

Enhanced with collagen, cleans and tones for a firmer looking skin.

Skin Doctor Anti-Aging Collagen Toner ensures to clean, tone and exfoliate dead skin cells for a radiant glow. Enhanced with collagen, the toner increases the firmness and elasticity of the skin and promotes collagen production strengthening the skin barrier.

How to use:

Soak a cotton ball with the toner and sweep it across your skin after cleansing every morning and before you go to bed at night. No rinsing needed.

35 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Skin Doctor Rice Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Rice Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

Skin Doctor Oud Saffron Whitening Scrub offers a special formula that contains natural exfoliating particles and rice which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75ml

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Highlights:

Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75 ml

21 Moisturizing Cream 75ml Leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet, and body at their smoothest and most hydrated all day long. This cream provides intensive care for your skin penetrates deep into your skin and makes it hydrated. The best part about this product is that it is compatible with all skin types and also comes with a lovely fragrance.

Features and benefits:

Gives you soft, smooth, and refreshed skin.
It gently removes dead skin cells and automatically renews them.
Rich in nutrients to maintain skin moisture.

How to use :

Put it on the body and massage it gently on the desired area.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Crave Anti Marks Beauty Cream

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Highlights:

Crave Anti Marks Beauty Cream

This cream is marketed as a brightening and anti-blemish treatment, promising in particular:

Reduction of
dark circles, reduction of freckles,
reduction of blemishes
, improvement of skin tone and radiance

25 AED

25% OFFFeatured

Shea Moisture Coconut & Hibiscus Shea Butter Soap 227gm

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Highlights:

Shea Moisture Coconut & Hibiscus Shea Butter Soap 227gm

When dryness and dullness are the culprit, we’ve got your covered! A nutritious blend of ultra-hydrating, natural ingredients, such Coconut Oil, Hibiscus Flower, and Songyi Mushroom, are blended in this formula to cleanse while brightening dull skin.

45 AED

13% OFFFeatured

Nutriclair Carrot Moisturizing Brightening Lotion 500ml

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Highlights:

Nutriclair Carrot Moisturizing Brightening Lotion 500ml

This high quality milk contains two botanical ingredients for natural whitening and carrot oil with vitamins to brighten your complexion. Rich in shea butter and argan oil, it is an excellent treatment that hydrates and nourishes your skin. Apply to face and body once or twice a day.

130 AED

20% OFFFeatured

Skin White Power Whitening Bath Soap 125gm

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Highlights:

Skin White Power Whitening Bath Soap 125gm

Skin White Power Whitening Bath Soap is enriched with Vita nourish formula. It leaves feeling refreshed, and the skin feeling extra smooth and soft after every bath. This is Dermatologically proven safe and effective.

20 AED

13% OFFFeatured

Skin Doctor Strawberry Whitening Scrub for Face & Body 500gm

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Highlights:

Skin Doctor Strawberry Whitening Scrub for Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Strawberry which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

14% OFFFeatured

Edge Control, Hair Care, Hair Styling Products

Ors Olive Oil Edge Control Hair Gel 64g

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Highlights:

Ors Olive Oil Edge Control Hair Gel 64g

The ORS Olive Oil Edge Control Hair Gel is a must-have for achieving sleek and polished hairstyles. This gel is enriched with olive oil, which helps to moisturize and strengthen the hair while providing maximum hold and control. It effectively smooths down edges and flyaways, giving your hair a neat and polished finish. Suitable for all hair types, this edge control gel is long-lasting and non-greasy, leaving your hair looking sleek and well-groomed throughout the day.

30 AED

9% OFFFeatured

EOS Shea Better Body Lotion Vanilla Cashmere 473ml

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Highlights:

EOS Shea Better Body Lotion Vanilla Cashmere 473ml

The EOS Shea Better Body Lotion in Vanilla Cashmere is a luxurious moisturizer that combines deep hydration with a warm, inviting scent.

Formulated with nourishing shea butter and other natural oils, this lotion provides 24-hour moisture, leaving your skin soft and smooth.

The delightful vanilla cashmere fragrance adds a cozy touch, making it perfect for daily use.

Its lightweight, non-greasy formula absorbs quickly, ensuring your skin feels comfortable and nourished without any residue.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
hypoallergenic.
Made for sensitive skin.
not tested on animals.
Vegan.

150 AED

31% OFFFeatured

Conditioner, Hair Care, Hair Treatment

Aphogee Pro-Vitamin Leave-In Conditioner 473ml

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Highlights:

Aphogee Pro-Vitamin Leave-in Conditioner 237ml

Apply to wet or dry hair without rinsing. This deep penetrating leave-in conditioner enriches hair with ApHogee’s exclusive Pro-Phytamine Complex that smoothes hair and increases manageability. It helps all hair types better support styles and protects against thermal damage. A balanced pH seals the cuticle to detangle and enhance color and highlights. This leave-in conditioner is recommended before using heat styling tools or dryers. It also protects hair color.

110 AED

GIFT SET

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7% OFFFeatured

Aveeno Daily Moisturizing Body Lotion For Dry Skin 71gm

Lotion, Skin Care

Aveeno Daily Moisturizing Body Lotion For Dry Skin 71gm

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Highlights:

Aveeno Daily Moisturizing Body Lotion For Dry Skin 71gm

Soothe and hydrate very dry skin with this fragrance-free lotion, specially formulated with a triple oat and shea butter blend.
This nourishing lotion provides clinically proven relief for itchy, dry skin, offering 48-hour moisture and protection.
Enriched with Dimethicone, it helps form a barrier to lock in hydration and protect the skin.
Perfect for extra-dry, itchy skin, it delivers soothing care to keep your skin feeling smooth and comfortable.

Provides 48-hour moisture and relief
Enriched with Dimethicone for protection
Soothes and nourishes with Triple Oat & Shea Butter
Unscented formula for sensitive skin
Ideal for dry, itchy skin

Ingredients:
water, glycerin, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa (oat) kernel flour, benzyl alcohol, sodium chloride.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

65 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Gluta Secret Concentre Lightening Tube Cream 50gm

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Highlights:

Gluta Secret Concentre Lightening Tube Cream 50gm

Thanks to its formula rich in glutathione and carrot oil, GLUTA SECRET Face Cream ensures.clear, fresh and radiant skin. This treatment gets rid of hyperpigmentation spots on the skin and protects you against bad weather (Sun, dust, etc.). Ideal for black and mixed skin. Keep out of the reach of children.

25 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr. Vite Herb Glow Turmeric Cream 30gm

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Highlights:

25 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

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Highlights:

Medicube Kojic Acid Turmeric Niacinamide Serum 30ml

Introducing the medicube Kojic Acid Turmeric Niacinamide Serum 30 mL, a powerhouse formula created for dull, uneven skin. It supports clarity by helping fade the look of dark spots while boosting radiance for a naturally bright appearance. The silky, non-greasy texture absorbs quickly and brings an instant feeling of comfort.

125 AED

20% OFFFeatured

Eveline Wonder Match 4in1 Cheek & Lip Liquid Blush & Lipstick

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Highlights:

Eveline Wonder Match 4in1 Cheek & Lip Liquid Blush & Lipstick
Give your skin and lips a single touch that combines care and a perfect look with Eveline Wonder Match 4-in-1.
It features a unique formula that acts as a liquid blush and lipstick.
It is enriched with nourishing and moisturizing ingredients, including squalane, peptides, and plant collagen.
It softens the texture of the skin and lips.
Niacinamide provides protection and soothes irritation.
- Gives a velvety-smooth finish.
- Easy to apply.
- Versatile.
- Long-lasting hold.
Ingredients:
Hydrogenated Polyisobutene, Hydrogenated Poly(C6-14 Olefin), Isododecane, Mica, Octyldodecanol, Polymethylsilsesquioxane, Cera Alba, Ethylene/Propylene/Styrene Copolymer, Silica Dimethyl Silylate, Glyceryl Behenate, Sorbitan Laurate, VP/Hexadecene Copolymer, Disteardimonium Hectorite, Propylene Carbonate, Glyceryl Caprylate, Lauroyl Lysine, Ethylhexyl Methoxycinnamate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Squalane, Butylene/Ethylene/Styrene Copolymer, PEG-8, Ethylhexyl Salicylate, PEG-12 Dimethicone, Benzotriazolyl Dodecyl p-Cresol, Butyl Methoxydibenzoylmethane, Tocopherol, C12-15 Alkyl Benzoate, Ascorbyl Palmitate, Tribehenin, Ascorbic Acid, Citric Acid, Niacinamide, Ceramide NG, PEG-8 Caprylic/Capric Glycerides, Octyldodeceth-25, Lactic Acid, Sodium Hyaluronate, Vegetable Collagen, Leuconostoc/Radish Root Ferment Filtrate, Parfum, Phenoxyethanol, Propylene Glycol, Palmitoyl Hexapeptide-12, Tin Oxide, Aqua (Water), BHT, Decylene Glycol. (+/-): CI 77891, CI 77491, CI 77492, CI 77499, CI 45380, CI 45410, CI 15850.

48 AED

8% OFFFeatured

Scrubs, Shower Gel, Skin Care

Gluta Gold Berry Whitening Shower Gel 1000ml

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Highlights:

Gluta Gold Berry Whitening Shower Gel 1000ml

55 AED

33% OFFFeatured

RDL Tawas Whitening Soap 135g

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Highlights:

RDL Tawas Whitening Soap 135g

A especially formulated soap with Tawas which is known for its medical, deodorizing and skin whitening properties.

Direction for Use: Use it as bath soap. Leave for 3 minutes before rinsing.

20 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Argan Oil Leavein Conditioner Mango & Lime 390g

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Highlights:

Blue Magic Argan Oil LeaveIn Conditioner Mango & Lime 390gm

Made with 100% Pure Argan Oil from Morocco

Anti-Frizz Botanical Formula

Restore Hair’s Natural Moisture Balance

Adds Shine and Softness

35 AED

8% OFFFeatured

Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml

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Highlights:

Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml

Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer 444ml (15oz) Experience the ultimate hydration and nourishment with Medix 5.5 Hyaluronic + Bulgarian Rose Moisturizer. This luxurious moisturizer is designed to deeply hydrate, smooth, and rejuvenate your skin, leaving it feeling soft and radiant.

120 AED

14% OFFFeatured