Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Vitamin White Carrot Serum with Carrot Oil 50ml

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Vitamin White Carrot Serum with Carrot Oil 50ml

Vitamin White Body Serum, with carrot oil, is a nourishing and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

30 AED

20% OFFFeatured

Orbi 20 Anti Marks Papaya Face Cream

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Highlights:

Orbi 20 Anti Marks Papaya Face Cream

Orbi 20 Anti-pimple glow face cream smooths and lightens the face. Specialist face care for acne, pimples, dark spots, burns, dark eye and repairs damaged face. It improves skin’s elasticity, help erase discolorations, and revive skin’s healthy tone and texture. … It helps lighten the skin by reducing melanocytes which then leads to reduction of melanin in the skin, making it look fairer, soft and Smooth.

20 AED

17% OFFFeatured

Zoya Beauty Cream Gold for Glowing Skin Brightening & Moisturizing Face Cream with Aloe Vera

Face Cream, Skin Care, Spot Corrector

Zoya Beauty Cream Gold for Glowing Skin Brightening & Moisturizing Face Cream with Aloe Vera

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Zoya Beauty Cream Gold for Glowing Skin Brightening & Moisturizing Face Cream with Aloe Vera

25 AED

11% OFFFeatured

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

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Highlights:

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

Deeply Hydrates: Locks in moisture to transform dry, rough skin into a smoother, more supple texture with Glycerin and Mineral Oil.
Youthful Glow: Vitamin E and Sunflower Oil enrich the skin, reducing the appearance of fine lines and reviving skin’s natural elasticity.
Restores Softness: Quickly absorbs to soften and nourish skin, leaving it feeling silky and hydrated without any residue.
Skin Rejuvenation: Encourages healthy skin turnover and collagen production with Retinyl Palmitate, enhancing skin’s firmness and vitality.
Antioxidant Protection: Fights environmental stressors with powerful antioxidants in Vitamin E, maintaining skin’s health and radiance.

40 AED

18% OFFFeatured

Veet Gold Papaya Super Whitening Shower Cream Scrub 1000ml

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Highlights:

Veet Gold Papaya Super Whitening Shower Cream Scrub 1000ml

Veet Gold Super Whitening Shower Cream is a premium skincare solution for face and body, enriched with natural ingredients like Papaya, Almond Oil, Cocoa Butter, Vitamin C, and Carrot Extract. Its nourishing formula deeply hydrates, brightens, and repairs skin, reducing dark spots and uneven tone for a soft, radiant complexion and it delivers visible results in just 7 days.

Key Features:

Brightening and Whitening: Improves uneven skin tone and reduces discoloration for a natural glow.
Nourishing Ingredients: Combines Papaya for exfoliation, Almond Oil for hydration, Cocoa Butter for repair, Vitamin C for radiance, and Carrot Extract for renewal.
Hydration and Repair: Restores elasticity, reduces fine lines, and locks in long-lasting moisture.

45 AED

13% OFFFeatured

Pr. Francoise Bedon Carrot Lightening Soaps 200gm

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Pr. Francoise Bedon Carrot Lightening Soaps 200gm

Nourished with carrot oil and vitamin A, this exfoliating beauty bar fixes the impurities of the skin and helps clarifies a healthier and brighter complexion.

65 AED

5% OFFFeatured

Creams, Skin Care, Tubes

Fair & White Gold Exceptional Clarifying Even Tone Softening & Brightening Cream 200ml

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Highlights:

Fair & White Gold Exceptional Clarifying Even Tone Softening & Brightening Cream 200ml

This exceptional clarifying cream nourishes and softens skin, promoting a bright, luminous, silky complexion.

210 AED

20% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Intensive Care Cocoa Glow with Pure Cocoa Butter Body Lotion 200ml

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Highlights:

Vaseline Intensive Care Cocoa Glow with Pure Cocoa Butter Body Lotion 200ml

Vaseline Intensive Care Cocoa Glow Body Lotion moisturizes dry skin from the first application

Vaseline Cocoa Glow Body Lotion is fast absorbing without feeling greasy

Contains 100% pure cocoa and shea butter, known to reveal skins natural glow, and micro-droplets of Vaseline Jelly to lock in moisture

Heals dry skin for glowing radiance with rich moisturization

Daily body lotion best for dry skin, dull skin, rough skin

Suitable for all skin types

20 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Miss Shine Glowing Cream 30gm

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Highlights:

Miss Shine Glowing Cream 30gm

Miss Shine Glowing Cream is a nourishing skincare cream specially formulated for dark complexions to help moisturize, brighten, and revitalize the appearance of the skin. Its conditioning formula helps improve the look of uneven skin tone while supporting a smoother, softer, and more radiant-looking complexion. Ideal for everyday skincare and suitable for regular use.

Key Highlights

✓ Specially formulated for dark complexions

✓ Helps moisturize and nourish the skin

✓ Supports a brighter and more radiant-looking complexion

✓ Helps improve the appearance of uneven skin tone

✓ Helps reduce the appearance of dull and tired-looking skin

✓ Supports smoother, softer, and healthier-looking skin

✓ Helps maintain the skin’s natural moisture balance

✓ Provides comfortable hydration for daily skincare

✓ Leaves skin feeling fresh, soft, and moisturized

✓ Ideal for regular skincare use

Miss Shine Glowing Cream is designed to provide everyday nourishment and moisture while helping the skin achieve a smoother, fresher, and more radiant-looking appearance. Its conditioning formula is specially developed for dark complexions and helps care for skin that appears dull, uneven, or dry.

The moisturizing formula helps keep the skin soft and hydrated while supporting a more even-looking complexion. With regular use, it helps improve the appearance of dullness, uneven skin tone, and visible dryness, leaving the skin feeling refreshed, smooth, and well-nourished.

Miss Shine Glowing Cream is suitable for incorporating into a regular skincare routine. Its comfortable texture makes it easy to apply and suitable for everyday use, helping maintain soft, moisturized, and naturally glowing-looking skin.

25 AED

7% OFFFeatured

Dr Meinaier Avocado Whitening Sugar Scrub 650gm

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Highlights:

Dr Meinaier Avocado Whitening Sugar Scrub 650gm

Exfoliating dead skin aging to soften, help purify the skin remove dirt and impurities, filling the skin sm0oth and supple texture. Deeply nourish and balance skin’s hydration to help restore skin’s natural glow. This Sugar Scrub is paraben free, vegan, sulfate free, alcohol free, contains no formaldehyde donors, has a no-slip formula and long-lasting fragrance. Coconut Oil is known to help moisturize and soften skin. Lime helps with a brighter-looking complexion, while polishing skin by removing dead skin cells. Sugar is a natural exfoliant that effectively polishes away dead skin while helping to boost circulation to the skin surface.

65 AED

PRODUCTS ON SALES

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9% OFFFeatured

Skin Doctor Argan Hair Treatment Cream 1500ml

Hair Care, Shampoo

Skin Doctor Argan Oil Hair Shampoo 1000ml

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Highlights:

Skin Doctor Argan Oil Hair Shampoo 1000ml

Intense moisture, conditions hair shafts and gives shine.

Skin Doctor Argan Oil Hair Shampoo deeply cleanses the hair shafts and leaves even the most rebellious hair frizz-free, silky soft and shiny.

How to use:

Apply generous amount of shampoo on wet hair. Massage gently the hair and scalp then rinse thoroughly with water.

50 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr. Vite Alpha Arbutin 3 Plus 6 in 1 Luminous Skin Cream set

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30 AED

13% OFFFeatured

QEI+ Paris Privilege with Caviar Extract Exfoliating Purifying Soap 200gm

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Highlights:

QEI+ Paris Privilege with Caviar Extract Exfoliating Purifying Soap 200gm

The Privilège Soap exfoliates, purifies and regenerate your skin. The small exfoliating particles included in the Privilège soap with Caviar Pearl, deeply cleanse your skin and eliminate its dead cells. Enriched with the sea benefits, it feeds and regenerates the epidermis, while protecting its lipidic film. Your skin is cleaned, purified and fed. Your skin complexion keeps its smoothness and is clear. Use every day to prepare the skin to receive the Privilège products.

105 AED

20% OFFFeatured

Every Strand Aloe Vera & Coconut Water Weightless Hydration Serum 177ml

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Highlights:

Every Strand Aloe Vera & Coconut Water Weightless Hydration Serum 177ml

Every Strand Aloe Vera & Coconut Oil Hair Serum is an alcohol-free, salon quality formula designed to shine, seal, and moisturize damaged hair fiber by fiber. It helps eliminate frizz and split-ends, as well as prevent breakage, making your hair positively more manageable.
Directions: Dispense a small amount in the palm of your hand and apply on hair starting at the roots and concentrating on the ends. Style as usual using your favorite styling tools.

60 AED

20% OFFFeatured

Conditioner, Hair Care

Every Strand Keratin With Aloe Vera + Vitamin E Repairing Conditioner 399ml

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Highlights:

Every Strand Keratin With Aloe Vera + Vitamin E Repairing Conditioner 399ml

Every Strand Keratin Repairing Conditioner for all hair types is a rich and creamy formula enriched with keratin, aloe vera + vitamin E for a true frizz-fighting conditioner that boosts softness, manageability and shine. This daily conditioner is perfect for dry/chemically treated hair.
Frizz-fighting
Boosts softness
Contains Aloe Vera & Vitamin E
For all hair hypes
Sulfate free & paraben free

60 AED

10% OFFFeatured

Pretty Cowry Aloe Vera Snail Scrub 250ml

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Highlights:

Pretty Cowry Aloe Vera Snail Scrub 250ml

ALOE VERA SNAIL SCRUB is an intense moisturizer for extra rough skin.

Formulated with skin-repairing snail secretion filtrate

Refines for a younger, smoother, and more even-toned complexion

Helps soothe sunburned skin

45 AED

5% OFFFeatured

Silky Cool Milk Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

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Silky Cool Milk Shampoo Nourishing, Hydrating, and Gentle Hair Care for All Hair Types 4.2 Liter

Indulge in the luxurious care of Silky Cool Shampoo 4.2 Liter, designed for all hair types. This large, value-packed size is perfect for homes, salons, and businesses, offering high-quality hair care. Each shampoo is enriched with nourishing ingredients to cleanse, hydrate, and revitalize your hair, leaving it soft, shiny, and delicately scented.

95 AED

14% OFFFeatured

RDL Babyface Astringent with Melawhite No1 60ml

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Highlights:

RDL Babyface Astringent with Melawhite No1 60ml

RDL Babyface Astringent with Melawhite provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Provides a smoother and lighter skin complexion for a youthful and radiant looking skin.

Gently apply on face and neck areas.

Applied for anti-ageing, glow, fairness. Gives it a natural and youthful glow.

For skin pigmentation and reduces age spots.

Direction for Use: Moisten a piece of cotton with RDL Babyface Astringent with Melawhite. Gently apply on face and neck areas.

Warning and Precautions: Contains Menthol. Not to be used for children under 3 years of age. Avoid contact with eyes.

Store at temperature not exceeding 30C.

30 AED

13% OFFFeatured

Baby Shampoo, Kids & Baby Care

Touch Me Anti Lice Shampoo 200ml

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Highlights:

Touch Me Anti Lice Shampoo 200ml

Made of effective formula that doesn’t have any side-effect on your hair
Cleanses the scalp thoroughly and nourishes the hair with extra strength and lustre
Keeps dandruff away and gives you smooth and silky hair

35 AED

14% OFFFeatured

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

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Highlights:

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

SheaMoisture’s Coconut & Hibiscus Body Lotion is a non-greasy formula that gives dry, ashy skin a burst of healing hydration, helping to make your skin soft, smooth and oh-so radiant! It is a hydrating body care treatment made from natural ingredients and it’s the perfect natural skin care solution for dry, sensitive skin.

This Coconut and Hibiscus lotion is the kind of quality skin care treatment you expect from our SheaMoisture line. Our skin-illuminating body lotion is made from a special lightweight Shea Butter formula that absorbs easily into the skin. Upon application, it brightens and evens out your skin tone while providing the level of deep moisturization your skin requires to remain healthy and vibrant. Coconut Oil and Sweet Hibiscus Flower restore moisture and improve the skin’s firmness. The fragrance is also light and beautiful, imparting an addictive, natural aroma to this skin-pampering moisturizing blend.

We pride ourselves on making good body lotion that helps make your skin look and feel soft and supple. And this is why we’ve added Songyi Mushrooms, which elevate this formulation to a whole other level, brightening dull skin and evening skin discoloration to make your skin look gorgeously radiant!

SheaMoisture’s Coconut & Hibiscus Body Lotion contains certified organic Shea Butter, which provides nourishing moisturization to make your skin smooth and irresistible to touch!

60 AED

GIFT SET

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10% OFFFeatured

Lotion, Skin Care

ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

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Highlights:

ActiveX Non-Greasy Moisturizer Kiwi Lightening Body Lotion 1000ml

Discover the perfect blend of hydration and lightness with ActiveX Lightening Body Lotion. This 1000 ML lotion features a gentle, lightweight formula designed to provide deep moisturization and emollience for all skin types, including rough and dry skin. The non-greasy formula absorbs quickly, leaving your skin feeling velvety smooth and refreshed. Choose from a selection of delightful scents to enhance your skincare routine.

Benefits:

Lightweight Formula: Provides effective moisturization without feeling heavy on the skin.
Velvety Finish: Leaves skin feeling smooth and soft after application.
Deep Hydration: Enriches skin with essential emollients to combat dryness.
Gentle on Skin: Suitable for all skin types, including sensitive skin

45 AED

11% OFFFeatured

Yong Chin Dark Spot Cream 50gm

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Highlights:

Yong Chin Dark Spot Cream 50gm

Gets rid of dark spots and treats facial skin problems such as sun spots and acne scars.

YC Dark Spot Cream With Pure Lemon Essence & Mulberry Extract is a unique formula enriched natural ingredient with complementary action against skin darkening, Pure Lemon Essence, Vitamin C and Titanium Dioxide provide smooth and lighten skin. Mulberry Extract helps reduce the creation of melanin and dark spot, leaving your skin fair and beautiful, UVA, UVB filters for daily protection.
It is used to treat facial skin problems, such as sun spots, aging and acne scars.

How to use:

Apply daily to a clean face and neck, massage thoroughly until the cream is completely absorbed.

40 AED

5% OFFFeatured

Anua Birch 70 Moisture Boosting Cream 50ml

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Highlights:

Anua Birch 70 Moisture Boosting Cream 50ml

Discover the transformative power of ANUA Birch 70 Moisture Boosting Cream, your ultimate solution for intense hydration and rejuvenation. Formulated with 70% birch sap, this lightweight moisturizer deeply penetrates the skin, delivering essential nutrients and locking in moisture for a dewy, radiant complexion.

95 AED

22% OFFFeatured

Pastil Hand Cream Lemon

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Highlights:

Pastil Hand Cream Strawberry

35 AED

29% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Flawless Face Wash 75ml

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Highlights:

Golden Pearl Flawless Face Wash 75ml

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores. Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin. Get clean and spotless skin in just a few days with our Flawless Face Wash. How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry. Use it daily in the morning and evening for better results. Net Weight: 75 ml Ingredients: DI Water, Vitamin E, Lemon Extract, Glycerin, Glyceryl Stearate & PEG 100 Stearate, Cetearyl Alcohol, Octanoic Acid /Triglyceride, Isopropyl Palmitate, Salicylic acid, Methyl Paraben, Propyl Paraben, EDTA, Amino Acid Whitening Agent, Betaine, Germall II and Fragrance.

Highlights

Golden Pearl Flawless Face Wash gives you a spot-free and radiant complexion while cleansing your skin pores.
Its unique formulation contains Vitamin B3 to reduce dark spots and freckles, Vitamin C for a healthy glow and fatty acids to gently cleanse the skin.
Get clean and spotless skin in just a few days with our Flawless Face Wash.
How to Use: Squeeze a little amount of Golden Pearl Flawless Face wash into your palm and add a few drops of water to create lather. Now, apply all over to your face and neck then massage gently for 60 seconds. Rinse with warm water and pat dry.
Use it daily in the morning and evening for better results.

25 AED

11% OFFFeatured

Amalico Chebe Argan Hair Serum 100ml

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Highlights:

Amalico Chebe Argan Hair Serum 100ml

40 AED

Featured

Fair and White Exclusive Vitamin C Silky Gel 30ml

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Highlights:

Fair and White Exclusive Vitamin C Brightening Serum 30ml

Its formula with Vitamin C aims at regulating melanin production and at brightening your skin. This brightening care product illuminates your complexion, softens brown spots and refines your skin texture.

210 AED

22% OFFFeatured

Shower Gel, Skin Care

Melano Shower Gel with Milk & Honey 250ml

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Highlights:

Melano Shower Gel with Milk & Honey 250ml
Provides a luxuriously rich lather.
Gently Cleanses and Moisturises to leave your body soft, supple, and drenched in the pampering milk and honey fragrance.
Provides feeling irresistibly soft for your skin.

It contains:
Glycerin, D-Panthenol, Chamomile extract, Aloe vera extract, Honey extract, Vitamin E oil, Lemon oil.
How to use:
Lather in hands & Wash. Rinse thoroughly.

35 AED

Clairmen Clarifying Lightening Soap 180g

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Highlights:

Clairmen Clarifying Lightening Soap 180g

Eliminates impurities and deeply cleanses the skin

Hydrates the skin and gives it a long-lasting feeling of freshness

The skin is healthy and hydrated

15 AED

11% OFFFeatured

Cocoderma Clarifying Shower Gel with Coconut Oil 500ml

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Highlights:

Cocoderma Clarifying Shower Gel with Coconut Oil 500ml

COCODERMA clarifying shower gel contains ingredients that help clarify the complexion softly. It deeply cleans skin and harmonizes the complexion while subtly perfuming it.

Product benefits

Deeply cleanses the skin

Clarifies and unifies the complexion

Gives radiance to the skin.

How to use

For a daily toilet. Rinse well after use. In case of contact with eyes, rinse immediately. In case of irritation, discontinue use. Use prohibited on children under 12 years old. Keep out of reach of children.

40 AED