Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

African Nature Shea Butter Soap 150gm

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African Nature Shea Butter Soap 150gm

African Nature Shea Butter Soap 150g Shea Butter Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Shea Butter Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Shea Butter Soap is made up of Shea Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Black Seed Handmade Soap!

30 AED

25% OFFFeatured

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Eye & Lip Care, Skin Care

Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

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Vaseline Aloe Vera Petroleum Jelly Lip Therapy 20g

Vaseline Aloe Fresh Lip Therapy is made with pure Vaseline petroleum jelly for long-lasting moisturizing

Clinically proven to help heal and prevent dry lips by locking in moisture

Gentle non-sticky, non-greasy formula

15 AED

15% OFFFeatured

White Express Lightening Lotion Gold Lightening 500ml.

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White Express Lightening Lotion Gold Lightening 500ml.

White Express Gold Extra Whitening Lotion with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

85 AED

30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

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Silky Cool Calming Rose Fragrance for Muscle Relaxation & Moisture Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

7% OFFFeatured

Miracle 9 Body Sugar Scrub 340gm

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Miracle 9 Body Sugar Scrub 340gm

Indulge in a spa-like experience at home with the Miracle 9 Body Sugar Scrub. This exfoliating body treatment is formulated to gently buff away dead skin cells, leaving your skin feeling soft, smooth, and refreshed.

How to Use:
Scoop out a small amount and massage onto damp skin in circular motions during your bath or shower. Inhale the soothing aroma of the essential oils as you unwind. Rinse thoroughly after use.

Key Features:

Gently exfoliates and smoothens the skin
Infused with a calming blend of essential oils
Ideal for use during showers or baths
Suitable for most skin types

65 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Tea Tree Face Wash 150ml

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Golden Pearl Tea Tree Face Wash 150ml

Golden Pearl Tea Tree Face Wash is enriched with the natural goodness of Tea Tree Oil, renowned for its antibacterial and anti-inflammatory properties that help prevent acne and fight pimples. The powerful antioxidants in Tea Tree Oil combat free radicals, fade away dullness and reduce dark spots. This soothing and calming face wash helps to reduce redness and irritation, helps to heal and repair damaged skin, and promotes a balanced complexion, leaving your face looking clear, vibrant, and refreshed. Experience the transformative benefits of this face wash for a healthier, more radiant complexion.

Ingredients:

Aqua, Sodium Laureth Sulfate, Glycerin, Lauric Acid, Decyl Glucoside, Potassium Hydroxide, Acrylates/Beheneth-25 Methacrylate Copolymer, Myristic Acid, Palmitic Acid, Sodium Chloride, Fragrance, Cocamide DEA, Phenoxyethanol, Citric Acid, EDTA, Melaleuca Alternifolia (Tea Tree) Leaf Oil, CI 42090, and CI 19140.

How to Use:

Squeeze a dime-size amount of Golden Pearl Tea Tree Face Wash into your palm and add a few drops of water to make a lather. Apply it to the face & neck and massage gently. Rinse with warm water and pat dry. Use twice a day.

30 AED

11% OFFFeatured

Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

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Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

Skin Doctor Organic Glow Face & Body lotion. Pure organic treatment and brightening for face & body , tones , skin repair , safe & effective. Formulated to firm and brighten the skin . This is a combination of 100% natural plant extract that targets skin irritation, sun burns , acne ,rashes ,freckles , age spots , reduces appearance of scars and pigmentation.

Volume: 400 ml

Ingredients: Aqua (Water), Isopropyl Myristrate, Lanoline, Glycerin, Aloe Vera, B-wax, Petroleum Jelly. White Oil, Xanthan Gum Ascobic Acid, Citric Acid, Tocopheryl Acetate

85 AED

13% OFFFeatured

Clere Powder Fresh Body Cream 500ml

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Clere Powder Fresh Body Cream 500ml

A wonderful cream that makes your skin soft, smooth and wonderful, characterized by its ideal components for the skin.

It contains glycerin, vitamin E and A, in addition to a refreshing powdery scent.

Clear cream helps keep the skin radiant, hydrated, and fresh.

Suitable for normal and dry skin.

35 AED

13% OFFFeatured

Pastil Advanced Therapy Cream Pink 300ml

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Pastil Advanced Therapy Cream Pink 300ml

35 AED

17% OFFFeatured

Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

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Highlights:

Biocos Cucumber Water Mist Soothing & Hydrating for Redness Relief

Calms Irritated Skin: Enriched with Cucumber Water, it instantly soothes irritation and redness caused by sun exposure or dryness for balanced, refreshed skin.
Deep Hydration: Infused with Juniperberry Water, this mist delivers a burst of hydration, leaving skin moisturized, smooth, and glowing all day.
Reduces Redness & Inflammation: The natural anti-inflammatory properties of Cucumber and Grapefruit Water help calm redness and promote an even skin tone.
Brightens & Refreshes: Grapefruit Water boosts radiance, brightens the complexion, and enhances your skin’s natural glow for a healthy, fresh look.
Lightweight & Gentle Formula: Perfect for all skin types, this paraben-free, cruelty-free mist provides gentle care while revitalizing dull and tired skin.

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Bar Soap, Skin Care

Silky Cool Traditional Moroccan Black Soap for Deep Cleansing & Exfoliation Moroccan Soap with Olive Oil 500ml

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Silky Cool Traditional Moroccan Black Soap for Deep Cleansing & Exfoliation Moroccan Soap with Olive Oil 500ml

Discover the Traditional Moroccan Hammam Experience

Transform your skincare routine with Silky Cool Moroccan Soap with Olive Oil 500ml, a luxurious cleansing treatment inspired by traditional Moroccan beauty rituals.

Enriched with nourishing olive oil, this rich Moroccan soap helps soften the skin, remove impurities, and prepare the body for effective exfoliation. Its creamy texture glides smoothly over the skin, helping leave it feeling refreshed, clean, and revitalized after every use.

Perfect for use before exfoliation with a Moroccan glove (Kessa mitt), this traditional black soap helps loosen dead skin buildup while supporting a smoother, more radiant-looking complexion.

Key Benefits

Deeply cleanses and refreshes the skin
Helps soften rough and dry areas
Prepares skin for exfoliation
Supports smoother and brighter-looking skin
Enriched with olive oil for added nourishment
Suitable for regular body care routines
Ideal for home spa and hammam treatments
Generous 500ml size for long-lasting use

How to Use

Wet the body with warm water.
Apply a thin layer of Moroccan soap over the skin.
Leave on for 3–5 minutes.
Rinse lightly.
Exfoliate using a Moroccan glove (Kessa mitt).
Rinse thoroughly and moisturize afterward.

30 AED

8% OFFFeatured

Neoprosone Active Brightening Cream 100ml

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Neoprosone Active Brightening Cream 100ml

Introducing Neoprosone Active Brightening Cream, your perfect ally in the fight against pigmentation troubles. This advanced formula is designed to promote a lighter and brighter even skin tone, effectively reducing brown spots and fading unwanted discoloration.

Directions: Simply apply a thin layer of the cream directly on brown spots or uneven skin tone. Make sure your skin is dry and cleansed, preferably at night. Avoid the delicate eye area during application. For comprehensive protection against further skin discoloration, it is recommended to follow up with a minimum SPF 30 sun protection daily, both during and after treatment.

Key Ingredient: Allantoin.

110 AED

10% OFFFeatured

OGX Hydrate & Defrizz+ Kukui Oil Shampoo 385ml

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OGX Hydrate & Defrizz+ Kukui Oil Shampoo 385ml

Cleanse and hydrate your hair with the OGX Hydrate & Defrizz+ Kukui Oil Shampoo. This rich formula is free from SLS to cleanse your hair of excess oils, impurities and product build-up without stripping the natural moisture barrier. The luxurious shampoo helps to tame tresses that are prone to frizz and is ideal for combatting heat, rainy days and humidity. This exotic formula is blended with an ancient Hawaiian secret to nourish and smooth. A Kukui nut oil infused blend helps to create a natural looking shimmery gloss, while banishing frizz so you can shine on. Thick and frizzy hair types will be left feeling clean, soft and manageable thanks to this rich, indulgent formula for good hair days every day.

45 AED

17% OFFFeatured

Touch Me Face Wash Foam With Carrot 100ml

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Touch Me Face Wash Foam With Carrot 100ml

25 AED

11% OFFFeatured

Conditioner, Hair Care

Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

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Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner 400ml

Infused with biotin for a softer, healthier and longer hair.

Enhance you hair’s strength and manageability with our Skin Doctor Rosemary Mint Strengthening Leave-in Conditioner. Infused with biotin, it instantly softens, detangles and provides balanced moisture and support for healthier, longer hair without rinsing.
Key features:
– No parablen
– No sulfate.
– No paraffins.
– No mineral oils.
– No DEA.
– No animal testing.

How to use:

Apply generously to senctioned hair. Use your detangling tool to work through evenly. Do not rinse. Leave in for continous conditioning.

40 AED

8% OFFFeatured

Mekako Carrot 15Plus Body Whitening Milk 400ml

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Mekako Carrot 15Plus Body Whitening Milk 400ml

The synergic action of CARROT OIL and the skin whitening agent 15PLUSTM promotes a brighter, elastic, radiant, smoother, toned and young skin.

The daily use of this milk ensures the necessary hydration and a progressively uniform skin tone.

The rich smooth texture and the pleasant fragrance provide a moment of gratication to indulge yourself with twice daily, preferably in the morning and at night.

60 AED

11% OFF

PrettyBe Massage Cream Rose 550ml

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PrettyBe Massage Cream Rose 550ml

40 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Mais Cachinhos 1000gm

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Skala Hair Treatment Cream Maionese Capilar Nutritiva 1000gm

Its formula is free from sulfate, parbaben, petrolatum and mineral oil. Free! Co-wash!

The Pot?o Nutritious Capillary Mayonnaise has been formulated especially for you who seek for ally to keep the threads healthy! It is the perfect combination of 3 elements that help give hydration, strength and untangling of the hair. And the best is yet to come. It can be used either as a hair treatment conditioning or a leave-in conditioner. Just use and let it rest all day long.

Cane Molasses + Carrot Oil: prevents the aging damaged yarns helping with the healthy hair growth.

Amaranth extract: amino acids restorage, making combing a lot easier.

Castor oil: it prevents hair from loss by making it stronger.

For all type of hair.

85 AED

11% OFFFeatured

Amalico Chebe Argan Hair Serum 100ml

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Amalico Chebe Argan Hair Serum 100ml

40 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Tea Tree Oil 150ml

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Mamado Aromatherapy Natural Tea Tree Oil 150ml

Mamado Aromatherapy Natural Tea Tree Oil is for cleansing, purifying and renewing. Conditions are acne, athlete?s foot, skin cuts, burns and infections. Naturally therapeutic Mamado Natural Tea Tree Oil is an essential part of your medicine kit. This pharmaceutical grade oil has long been known for its medicinal properties and has been used for years as a natural antiseptic, anti-bacterial treatment for skin disorders.

40 AED

GIFT SET

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10% OFFFeatured

Hair Care, Hair Cream

Reborn Hot Oil Cream with Cobra 1000ml

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Reborn Hot Oil Cream with Cobra 1000ml

Nutrient-rich herbal concoctions keep your hair and scalp in tip-top condition. REBORN BEAUTY The collection of Hot Oil Treatment creams nourishes and deeply restores capillary fibre. Repairing, stimulating and regenerating, it protects against the damaging effects of environmental stresses. This rich and silky cream leaves your hair strong, shiny, soft, and smooth.

45 AED

22% OFFFeatured

Creams, Shower Gel, Skin Care

Peau Jaune Lightening Beauty Cream 250ml

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Peau Jaune Lightening Beauty Cream 250ml

The Peau Jaune Lightening Cream draws its effectiveness from a lightening active ingredient with fruit acids for super hydration of dry skin.

Use :Apply morning and evening to clean, dry skin, and massage gently until the product is absorbed.

35 AED

11% OFFFeatured

Gluta Gold Carrot Fast Action Body Scrub for Whitening, Anti-Aging 600gm

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Gluta Gold Carrot Fast Action Body Scrub for Whitening, Anti-Aging 600gm

40 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

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PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

The nourishing face care from the PR+ Puissance Karité range, for faces that tighten and lack comfort by the end of the day.

Nourishes the face • Soothes tightness • Evens the tone day after day.

The face that tightens by the end of the day finally finds its comfort
A rich texture that nourishes without ever weighing the skin down
Comfort that settles in overnight
The natural next step after the Karité serum

Evening comfort, for a soothed wake-up.

In the evening, when your face finally asks for its due

Cold weather, air conditioning, sun: the day leaves its mark. Come evening, the face tightens, some areas flake slightly, the skin asks for something without you always knowing what.

What it’s asking for is nutrition. The Puissance Karité Cream closes the day gently: a rich care that works while you sleep and sets up a soothed wake-up.

Evening after evening, it evens the tone and lets your nourished skin radiate with renewed glow.

A nourishing cream formulated for Black and mixed-race skin: how it works

Evening nutrition: shea butter nourishes and repairs overnight.
Soothing: it calms tightness and discomfort.
Progressive evening: a more even tone, day after day.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition and overnight repair.
Liquorice & vitamin C: even the tone and protect against free radicals.
Aspergillus ferment & allantoin: cell renewal and soothing.

Why is this cream different from classic face care?

✓ Nutrition that repairs overnight, far more than a simple surface hydration
✓ Real comfort for faces that tighten
✓ Applies after the serum in your evening routine
✓ A formula suited to Black, dark and mixed-race skin

How to fit this cream into your Black or mixed-race skin routine

As an evening care

Apply in the evening to clean skin, as the last step after your Karité serum.

The tailor-made texture duo

To adjust the richness, blend a dab of cream with a dab of Karité gel-cream depending on your skin’s needs and the season.

Expert tip

✨ Keep the Karité balm for the morning (targeted care and makeup base); the cream and gel-cream are your evening care.

235 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Honey 500ml

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Highlights:

Active White Clarifying Shower Gel with Honey 500ml

The ACTIVE-WHITE shower gel with honey contains active ingredients that gradually help to gently clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance on the skin.

Product benefits

Deeply cleanses the skin

Harmonizes the complexion

Gradually clarifies the skin

How to use

Use for daily cleansing.

30 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Golden Face Strong Lightening Serum

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Highlights:

Golden Face Strong Lightening Serum

Golden Face Strong Lightening Serum is a triple action body oil formulated to fade away dark spots and brighten dull skin. Fortified with essential oils, Vitamin E and UV sunscreen to protect your skin against harmful sun rays and to prevent further skin skin darkening. This lightening oil leaves your skin soft, clearer and glowing.

80 AED

7% OFFFeatured

Glycerin, Oils & Moisturizer, Skin Care

QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

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Highlights:

QEI+ Paris Active Harmonie Repair Lightening Glycerin 500ml

In the range Active Harmonie Réparateur, QEI+ has elaborated a Fine Glycerin, rich of Carrot Oil and the best vegetable toning extracts.
After applying, you will feel the repairing and nourishing power on your skin. The epidermis is fed and regenarated. With its very special formula, the Active Harmonie Réparateur Fine Glycerin will improve moisturisation, clarity and even complexion of your skin. After carefully cleansing your skin with the QEI+ Active Harmonie Réparateur soap, apply once or twice a day, the Active Harmonie Réparateur Fine Glycerin on your body.

280 AED

4% OFFFeatured

Skin Care, Spot Corrector

AXIS-Y Spot The Difference Blemish Treatment 15ml

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AXIS-Y Spot The Difference Blemish Treatment 15ml

Formulated for acne-prone, oily and sensitive skin, Spot The Difference Blemish Treatment provides effective relief from breakouts and blemishes. This light gel is also infused with hydrating Ceramide capsules to help restore the skin barrier.

*Alcohol-free

As a community-focused brand, we often come across stories from our community from people who struggle with self-confidence due to skin concerns they have. Daily life stress along with environmental stressors like air pollution, overly humid or dry environments, and more harm our skin’s barrier function. This makes skin problems, especially acne, more common and more difficult to recover from. Inspired by these concerns from our community, and after careful formulation and countless testing, we’ve been able to create a product focusing on a “spot treatment” for affected areas. AXIS-Y Spot the Difference Blemish Treatment is designed to provide quick relief and noticeable results and will ensure that with every drop, you can truly spot the difference.

115 AED

10% OFFFeatured

Hair Care, Hair Treatment

Kerabond Brazilian Botox Hair Treatment Protein Keratin 500ml

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Kerabond Brazilian Botox Hair Treatment Protein Keratin 500ml

This 500ml Brazilian Botox Hair Treatment is a powerful formula enriched with keratin protein and natural oils. It deeply nourishes and repairs damaged, dry, and frizzy hair. The treatment smooths and straightens hair strands, reducing volume and controlling frizz for a sleek, salon-like finish at home. It is formaldehyde-free, making it safe for all hair types, including chemically treated and color-treated hair. Brazilian Botox helps restore shine, softness, and manageability, ideal for achieving smooth, healthy-looking hair without harsh chemicals.

Highlights

Smooths and straightens hair naturally
Repairs dry and damaged hair deeply
Reduces frizz and adds long-lasting shine
Formaldehyde-free, safe for all hair types
Enriched with keratin and protein for strength

45 AED

8% OFFFeatured

Conditioner, Hair Care

Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

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Sunny Isle Just For Wig, Weave, Braid & Extensions- Conditioner & Detangler 236ml

Refresh and reduce frizz of dull wigs and weaves while conditioning and detangling dry/flat hair with Sunny Isle 2-in-1 Conditioner and Detangler. Expertly formulated for Synthetic & Natural: Wigs, Weaves, Braids and Extensions, this gentle, yet effective leave-in conditioner brings your hair back to life.

Features & Benefits:

Refreshes and reduces frizz of dull wigs and weaves

Infused with Sunny Isle Jamaican Black Castor Oil

Moisturizes, Detangles, and Conditions

60 AED