Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

Silky Cool Lemon Facial Mud Mask 500ml

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Silky Cool Lemon Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

Oils & Moisturizer, Skin Care

American Dream Cocoa Butter Original Oil 200gm

American Dream Cocoa Butter Original Oil 200ml

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Highlights:

American Dream Cocoa Butter Original Oil 200ml

A light quick absorbing non greasy everyday all over body oil leaving skin hydrated, soft and with a gentle glow.

Restores balance to the skins barrier to lock in moisture

Apply daily after showering or bathing

If you want to take skin from dry & flaky to fabulously silky, indulge it with Cocoa Butter Original. Boasting a new and enhanced formula which includes ultra moisturising, ethically sourced cocoa butter, softening shea butter and Vitamin E, this non-greasy, bestselling butter simply melts into skin.

An antioxidant powerhouse to protect the skin from environmental damage which causes skin ageing, dark patches, and dullness. Smooth away stretch marks, fine lines and blemishes and help keep skin healthy and youthful looking.

55 AED

10% OFFFeatured

Double Dose Ultra Whitening Molato Body Cream Carrot 3X Action 500gm

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Double Dose Ultra Whitening Molato Body Cream Carrot 3X Action 500gm

45 AED

7% OFFFeatured

Ar Gluta Milky Plus Charcoal Detoxifying Body Lotion 400ml

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AR Gluta Milky Plus Charcoal Detoxifying Body Lotion 400ml

Charcoal Body Lotion helps protect the skin from pollution on the skin. Help to moisturize the skin and no wrinkles look younger. Smooth and soft skin with Milk Protein and Glutathione. Skin looks radiant naturally.

65 AED

10% OFFFeatured

Yong Chin Vitamin C Whitening Fairness Cream 50gm

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Yong Chin Whitening Fairness Vitamin C Serum 30ml

Helps reduce the appearance of scars and blemishes for smoother skin.

YC Whitening Fairness Vitamin C Serum revitalizes, repairs and whitens skin. Its potent, water based formulation is quickly absorbed into the skin and gives a cooling effect. Vitamin C & E intensely whiten, minimize fine lines and help reduce the appearance of scars and blemishes for smoother skin.

How to use:

Apply serum and massage gently on the face and neck, focusing the problem areas. Use twice daily morning and night after cleansing

45 AED

6% OFFFeatured

Tree Hut Vitamin C Shea Sugar Scrub 510gm

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Tree Hut Vitamin C Shea Sugar Scrub 510gm

Tree Hut Vitamin C Shea Sugar Scrub is an exfoliating body scrub that removes dull, dry skin to reveal soft, glowing, and smooth skin. Infused with Vitamin C, Alpha Hydroxy Acid (AHA), Shea Butter, and a blend of natural oils like Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange, it nourishes, hydrates, and helps restore skin’s natural glow while uplifting the senses with a fresh citrus scent.

Highlights

Exfoliates & Brightens: Removes dull, dry skin to reveal soft, glowing, and smooth skin.
Vitamin C & AHA: Helps boost skin for a brighter, firmer, and even-toned appearance.
Moisturizing Shea Butter: Deeply nourishes, softens, and promotes skin elasticity.
Natural Oil Blend: Contains Grapefruit, Avocado, Macadamia, Sweet Almond, Safflower, and Orange Oils to balance hydration and prevent dryness.
Refreshing Scent: Uplifting citrus fragrance enhances the shower experience

75 AED

17% OFFFeatured

UCB European White Carrot Brightening Face and Body Serum 100ml

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UCB European White Carrot Brightening Face and Body Serum 100ml

UCB European White Carrot Brightening Face and Body Serum is a concentrated, carrot-oil-infused treatment designed to brighten, nourish, and improve overall skin tone.

Key Features

Dual Action: Formulated for safe application on both the face and body.

Targeted Brightening: Helps fade the appearance of dark spots and blemishes.

Nourishing Formula: Enriched with carrot extracts and botanical oils to hydrate and smooth skin texture.

Fast Absorption: Lightweight liquid texture that penetrates deeply without a heavy greasy feel.

125 AED

8% OFFFeatured

CeraVe Itch Relief Moisturizing Cream 453g

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CeraVe Daily Moisturizing Lotion 473ml

Lightweight daily moisturizing lotion Suitable for normal to dry skin Provides 24-hour hydration Gentle, non-irritating formula Fragrance-free Non-comedogenic (won’t clog pores) 3 essential ceramides help restore the skin barrier Developed with dermatologists Specifications Scent: Unscented Suggested Age: 3 Years and Up Health Facts: Contains ceramides, oil-free, hypoallergenic, noncomedogenic, contains hyaluronic acid Beauty Purpose: Moisturizing Recommended Skin Type: Normal, mature, sensitive, oily, combination, dry Features: Lightweight, safe to use on sensitive skin, dermatologist tested TCIN: 76525859 UPC: 3606000534797 Item Number (DPCI): 037-13-1552 Description Developed with dermatologists, CeraVe Daily Moisturizing Lotion for Face and Body has a unique, lightweight formula that provides 24-hour hydration and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II).

110 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Yara 7-in-1 Beauty Cream 30gm

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Highlights:

Yara 7-in-1 Beauty Cream 30gm

Yara 7-in-1 Beauty Cream is an advanced daily skincare formula designed to nourish, hydrate, and revitalize your skin. Its lightweight, fast-absorbing formula helps improve skin texture, maintain lasting hydration, and promote a naturally smooth and radiant complexion for all skin types.

Key Highlights

✓ Advanced 7-in-1 skincare formula
✓ Deeply moisturizes and nourishes the skin
✓ Helps improve skin softness and smoothness
✓ Supports a brighter and more even-looking complexion
✓ Helps improve the appearance of uneven skin texture
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

13% OFFFeatured

Brilliant Skin Essentials Foaming Facial Cleanser Whitening & Blemish Control 100ml

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Highlights:

Brilliant Skin Essentials Foaming Facial Cleanser Whitening & Blemish Control 100ml

Removes impurities and helps unblock pores controls oiliness without drying the skin
It prevent blemishes and breakouts
A fresh scented facial wash, 100 ml in size with excellent foaming quality that contains exfoliating, antiseptic, anti-fungal properties
that’s helps fight acne and hydrates the skin to have a smoother and healthy complexion.
It also deeply cleanses the skin, remove surface oils, makeup and dirt.

35 AED

PRODUCTS ON SALES

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23% OFFFeatured

Hair Care, Shampoo

Difeel Essentials Hydrating Coconut Shampoo 360ml

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Difeel Castor Pro-Growth Conditioning Spray 177ml

155 AED

10% OFFFeatured

Crave Turmeric Whitening Soap

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Crave Turmeric Whitening Soap

Experience The Power Of Crave Turmeric Super Whitening Soap. Formulated With Turmeric, This Soap Effectively Brightens And Evens Skin Tone While Nourishing Your Skin. Ideal For All Skin Types, It’s Your Go-to For A Refreshed And Radiant Complexion. Discover Your Glow Today

45 AED

31% OFFFeatured

Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream for Oily Skin 75gm

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Palmer’s, Skin Success with Vitamin E, Anti-Dark Spot Fade Cream for Oily Skin 75gm

For over 175 years Palmer’s® has been crafting quality products that visibly correct discoloration such as age spots, dark spots from sun damage and post-acne scars. Now with Retinol, this anti-aging powerhouse helps visibly improve skin suppleness and elasticity and minimize the appearance of fine lines. The result is flawlessly luminous skin.

Suggested use

Apply to affected areas twice daily on clean, dry skin. Light enough to wear under makeup.

45 AED

8% OFFFeatured

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo, 473ml

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TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo, 473ml

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo is a soothing shampoo specifically formulated for curly and frizzy hair. Enriched with apple cider vinegar and tea tree oil, this shampoo gently cleanses the scalp and removes residue while providing soothing properties.

The formula of TXTR by Cantu’s Apple Cider Vinegar + Tea Tree Soothing Shampoo helps restore the scalp’s natural balance and soothe it. It also helps reduce dandruff and improve scalp health, while nourishing and strengthening hair to give it a shiny and healthy appearance.

Apply TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo to wet hair and massage gently into the scalp. Rinse thoroughly and repeat if necessary. For best results, follow with the appropriate TXTR by Cantu conditioner and styling products.

TXTR by Cantu Apple Cider Vinegar + Tea Tree Soothing Shampoo is the ideal choice to cleanse, soothe and nourish your curly or frizzy hair. Enjoy clean, healthy and shiny hair with this soothing shampoo.

60 AED

18% OFFFeatured

Personal Care, Skin Care

Vaseline Daily Sun Cream SPF50 PA++++ With Vaseline Jelly 50ml

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Vaseline Daily Sun Cream SPF50 PA++++ With Vaseline Jelly 50ml

Keep your skin healthy and moisturized with Vaseline Daily Sun Care UV Protection Sun Cream. Rich moisturization from inside, strong UV Protection on the outside! Water holding technology gives a cooling effect with strong hydration. The light texture allows you to use it as an everyday wear. Vaseline’s moisturizing pet jelly formulation forms a hydration barrier that protects sun parched skin from the heat caused by strong UV Rays. How to use? Apply a proper amount evenly on your face to complete your skin care regime.

45 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Non-Greasy Lotion 400ml

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Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Non-Greasy Lotion 400ml

35 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Cherry Blossom Deodorant 65gm

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Lady Speed Stick Cherry Blossom Deodorant 65gm

Lady Speed Stick Antiperspirant Deodorant, Fresh Essence Cherry Blossom, helps you feel forever fresh with 48 hour protection and a burst of vibrant fragrance.

How to use:

Apply to underarms only.

25 AED

6% OFFFeatured

Eveline Facemed+ Hyaluronic Face Wash Gel All Skin Types 150ml

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Eveline Facemed+ Hyaluronic Face Wash Gel All Skin Types 150ml

The Eveline Facemed+ Hyaluronic Face Wash Gel is a gentle yet effective cleansing solution designed for all skin types.

Infused with hyaluronic acid, this face wash provides deep hydration while removing impurities, excess oils, and makeup without stripping the skin of its natural moisture. It leaves the skin feeling fresh, clean, and soft, making it ideal for daily use.

Gentle Cleansing.
Hydrating Formula.
Suitable for All Skin Types.
Leaves the skin feeling refreshed.
Hydrating the skin.
Removing impurities, oil, and makeup.

75 AED

5% OFFFeatured

Hair Care, Hair Cream, Hair Oil

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Butter 118ml

Indulge your hair in the deeply restorative power of Honduras’ miracle oil. This ultra-nourishing hair butter, infused with 100% pure Batana Oil, is enriched with a potent blend of essential fatty acids, antioxidants, and botanical oils to hydrate, repair, and protect. It smooths frizz, boosts shine, and improves elasticity, making it ideal for dry, brittle, or chemically treated hair. With every use, your hair becomes softer, stronger, and more resilient—while your scalp stays calm and balanced.

Hair Concern

• Dry, dull, or frizzy hair

• Breakage and split ends

• Chemically treated or over-processed strands

• Environmental stress and scalp dryness

• Loss of elasticity and shine

Used on Hair Types

• All hair types

• Especially effective for textured, dry, curly, or high-porosity hair

• Safe for color-treated or chemically processed hair

How it Works

• Nourishes & Seals: Batana, castor, and avocado oils work together to lock in moisture, restore softness, and protect from breakage.

• Strengthens Hair Fiber: Rich in antioxidants and vitamins that support hair regeneration and improve elasticity.

• Tames Frizz & Enhances Shine: Smooths the cuticle and shields against humidity and environmental damage.

• Scalp Comfort: Soothes dry or irritated scalp, promoting overall scalp health and optimal growth conditions.

Key Highlights

• Enriched with 100% pure Batana Oil
• Packed with Shea Butter, Avocado, Olive, and Castor Oils
• Deeply hydrating, anti-frizz, and restorative
• Enhances elasticity, shine, and manageability
• No harsh chemicals, parabens, or silicones
• Made in the USA

Key Ingredients

Helianthus Annuus (Sunflower) Seed Oil, Beeswax, Ricinus Communis (Castor) Seed Oil, Batana Oil, Persea Americana (Avocado) Seed Oil, Olea Europaea (Olive) Fruit Oil, Butyrospermum Parkii (Shea Butter), Vitamin E.

Directions

Apply a small amount to damp or dry hair, focusing on ends and scalp. Style as desired. Can be used as a leave-in or sealing treatment after wash day.

Pro Tip: Warm a small amount in your hands before applying to maximize absorption and melt it evenly into the strands.

90 AED

10% OFFFeatured

Clere Nourishing Body Lotion with Cocoa Butter 400ml

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Highlights:

Clere Nourishing Body Lotion with Cocoa Butter 400ml

Clere Nourishing Body Lotion with Cocoa Butter
Nourishing formula for radiant skin

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with nourishing cocoa butter.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

GIFT SET

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10% OFFFeatured

Pretty Cowry Face Scrub Cream Aloe Vera, 500ml

Scrubs, Skin Care

Pretty Cowry Face Scrub Cream Aloe Vera 500ml

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Pretty Cowry Face Scrub Cream Honey, 500ml

45 AED

25% OFFFeatured

Jardin d Oleane Moroccan Pack Hammam with argan oil, orange blossom & white clay mask

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Highlights:

Jardin Olian Moroccan Bath Set is a complete set inspired by the traditional rituals of the Moroccan bath, giving you a luxurious skincare experience from the comfort of your home. This set includes a purifying white clay mask, Moroccan soap for deep exfoliation, and a Moroccan loofah to renew the skin and remove dead skin.

Benefits and features:

It works on deep cleansing and natural exfoliation thanks to Moroccan soap rich in natural oils.
It helps remove dead skin and renew the skin using the Moroccan loofah to enhance the freshness of the skin.
It works on intensive moisturizing and nourishment thanks to argan oil rich in essential fatty acids and vitamins.
It works on lightening and unifying the skin tone thanks to the effect of orange blossom that gives the skin a healthy glow.
It works on purifying the pores and absorbing excess oils through the white clay mask.
It stimulates blood circulation and improves skin elasticity when using the loofah with the local soap.
A relaxing and luxurious care experience that guarantees you a feeling of cleanliness and freshness.

How to use:

Prepare the skin:

Take a warm bath for a few minutes to open the pores and soften the skin.

Using Moroccan soap:

Apply an appropriate amount to the body and massage gently, then leave it for a few minutes until the skin absorbs it.

Use the Moroccan loofah in circular motions to remove impurities and dead skin.

Applying the white clay mask:

After washing the body well, apply a layer of the white clay mask to the skin.

Leave it for 10-15 minutes until it dries, then rinse it with lukewarm wate

45 AED

4% OFFFeatured

CeraVe Foaming Facial Cleanser, Normal to Oily Skin 355ml

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Highlights:

CeraVe Foaming Facial Cleanser, Normal to Oily Skin 355ml

CeraVe foaming facial cleanser gently removes dirt, excess oil and dead skin cells to reveal a clean, fresh face. The non-irritating formula maintains a healthy moisture balance, never stripping the skin, while eliminating shiny, oily areas. Replenishing hyaluronic acid and ceramides produce a healthy skin barrier so skin feels comfortable without any tightness or dryness.Balances and replenishes the skin in one easy stepHelps restore and maintain the skin’s natural protective functionThe ceramide-rich formula provides essential ingredients to maintain a healthy skin barrierNon-Comedogenic, non-irritating, developed with dermatologists

110 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Apricot 1000ml

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Highlights:

Skin Doctor Face & Body Scrub With Apricot 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Apricot Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

7% OFFFeatured

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

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Highlights:

Kamill Hand & Nail Cream With Chamomile & Peach 75ml

Kamill Peachy hand and nail cream, which absorbs quickly, is suitable for all skin types. It moisturizes the skin and supports its regeneration. The summery peach scent is also refreshing. The hand cream contains organic chamomile from certified organic farming and peach extract.

Chamomile is one of the best-known native plants and is traditionally used as a natural care and remedy. With a little imagination, one can see a radiant sun in the golden-yellow flower heads of chamomile. The healing properties of chamomile are medically proven. The ingredients of the chamomile flowers have various effects: they counteract the effects of pro-inflammatory substances in the body, inhibit the growth of bacteria, relax, soothe, and promote wound healing.

65 AED

10% OFFFeatured

Pretty Cowry Charcoal Scrub 350ml

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Highlights:

Pretty Cowry Charcoal Scrub 350ml

Pamper your skin with Charcoal scrub! Prepared with natural extract charcoal, it helps to exfoliate deadly skin and revitalises the skin. It’s a great body scrub that will improve your face and body skin.

45 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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Highlights:

PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

17% OFFFeatured

Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

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Highlights:

Zero Tache Whitening & Exfoliating Soap with Egg Yolk Extract 200g

36 heures propre zero tache soap Is a deep cleansing and exfoliating face and body soap. It was made with the African beauty skin in mind. Deliver excellent results.

Its original formula promotes lightening of the skin after first exfoliating it. The combination of the mixture of lightening plants and fruit acids guarantees an exceptional result guarantees an exceptional result, a clear and luminous complexion. Its richness in carrot extracts and Vitamin E makes it a powerful product that moisturizes, Lightens the stratum corneum of the skin while nourishing it, and softening it. Vitamin E, on the other hand, protects against the harmful effects of the sun’s rays responsible for the appearance of excessive pigmentation.

25 AED

10% OFFFeatured

Pr. Francoise Bedon Lightening Balm Ultime Carotte Luxe 50ml

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Pr. Francoise Bedon Lightening Cream Ultime Carotte Luxe 50ml

The Professor Françoise Bedon Cream is an intense and very fast depigmenting care with 100% natural plant and Carrot Extract. This formula treats and helps to eliminate scars and marks like the ones caused by pregnancy, age or sun exposure. Moreover, it contains Vitamin E to protect the skin from ageing and radicals. This extremely thorough formula was developed by highly qualified laboratories.

135 AED

11% OFFFeatured

Conditioner, Hair Care

ORS Olive Oil Curlshow Leave-In Conditioner Gel For Strength & Length

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Highlights:

ORS Olive Oil Curlshow Leave-In Conditioner Gel For Strength & Length

ORS Olive Oil Curlshow Leave-In Conditioner Gel Infused with Collagen & Avocado Oil For Strength & Length

To get a show-stopping wash-n-go in just one step, use our light-hold Leave-In Conditioner Gel made to nourish, condition, strengthen, and add shine to hair with medium-high porosity.

85 AED