Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Moisturizers, Skin Care

Shea Moisture African Black Soap Balancing Moisturizer 57gm

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Shea Moisture African Black Soap Balancing Moisturizer 57gm

This lightweight moisturizer, blended with time-honored natural beauty secrets, African Black Soap and Fair Trade Shea Butter, helps keep oily to combination skin hydrated and balanced.

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

After cleansing, toning, and applying serum, gently blend on face and neck using upward, circular motions.

60 AED

13% OFFFeatured

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 400ml

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Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 400ml

A premium moisturizing lotion for daily care of dry skin. Enriched with Aloe Vera and Vitamin E, it cares for and protects your skin, leaving it soft and moisturized. Leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Features and Benefits: Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews them automatically. Rich in nutrients to maintain skin moisture. How to use: Take a warm and comfortable bath or shower before applying this body cream. When done, dry yourself with a clean, dry towel. Wait until all the water dries up completely. When done, take some lotion in the palm of your hand. Apply it all over your body, especially the sensitive and dry areas. Use your hands to massage the targeted areas well. Take the time to do so. Rub in properly, as it takes some time to absorb. Reapply if necessary. Continuous massage will not only make you feel comfortable and relaxed, but will also help in quick absorption of the lotion. Use a clean, dry cloth to rub in case any of the lotion is left on your hands. Wait a few minutes before getting dressed. Warnings: For external use only. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. Discontinue use if irritation or sensitivity occurs. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight.

35 AED

5% OFFFeatured

Fair & White Mix Brightening Anti-Dark Spot Face Serum 30ml

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Fair & White Mix Brightening Anti-Dark Spot Face Serum 30ml

A revelation for your skin! This Serum, with its truly unforgettable fragrance, offers an incomparable sensory experience with every application. With the perfect dose of brightening agent, its formula reduces dark spots, clarifies and unifies the skin, while providing a sensation of suppleness and unrivaled comfort.

95 AED

17% OFFFeatured

Yaz Papaya Body Lotion 400ml

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Yaz Papaya Body Lotion 400ml

Pamper your skin with the nourishing goodness of YAZ Papaya Body Lotion, a deeply moisturizing formula enriched with natural papaya extract to help keep your skin soft, smooth, and beautifully radiant. Designed for everyday use, this lightweight lotion absorbs quickly without leaving a greasy residue, delivering long-lasting hydration and a healthy-looking glow.

Papaya is naturally rich in vitamins and antioxidants that help revitalize dull-looking skin while improving its overall appearance. The lotion helps restore moisture, leaving your skin feeling refreshed, silky, and comfortable throughout the day.

Suitable for all skin types, YAZ Papaya Body Lotion is the perfect addition to your daily skincare routine for healthier, softer, and more luminous skin.

Key Benefits

Deeply moisturizes and hydrates dry skin
Enriched with natural papaya extract
Helps improve skin softness and smoothness
Promotes healthy, radiant-looking skin
Lightweight, fast-absorbing, and non-greasy formula
Leaves skin feeling fresh and nourished
Suitable for all skin types
Ideal for daily use

How to Use

Apply generously to clean, dry skin after bathing or whenever your skin needs extra moisture. Gently massage in circular motions until fully absorbed. Use daily for best results.

25 AED

17% OFFFeatured

A Bonne Yogurt Spa Salt Refill with Cap 350gm

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A Bonne Yogurt Spa Salt Refill with Cap 350gm

Relax and indulge yourself with luxurious Spa Yogurt Scrub, Wonder Product for Moisturizing, Relaxing and Lightening skin. Deeply clean and condition your skin with the natural value of Spa Salt, Milk Protein and Multi-Fruit Yogurt. Leaving skin feeling relax, delicately smooth and moisturizes.

✔Natural Exfoliating

✔ Natural Brightening

✔ Natural Smooth & Radiant

Direction: Pour Spa Salt on your palm and scrub gently on wet skin, using circular movement. Leave it on for 3 minutes and rinse off with water. Continue with your shower routine.

25 AED

25% OFFFeatured

Cleansers, Skin Care, Tonners

COSRX AHA7 Whitehead Power Liquid 100ml

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COSRX AHA7 Whitehead Power Liquid 100mls

An essence to clear away dead skin cells within the pores. It includes apple water containing AHA and Glycolic Acid, which exfoliates deep within the skin, relax pores, and reduce excess sebum to eliminate whiteheads and blackheads.

Formulated with 7% Glycolic Acid(AHA), AHA 7 Whitehead Power Liquid gently exfoliates skin and helps reveal a radiant even-toned complexion.

AHA 7 Whitehead Power Liquid includes Pyrus Malus (Apple) Fruit Water containing natural AHA and Glycolic Acid(AHA) that gently exfoliates and moisturizes skin. Other properties contained in this liquid are vitamins, and natural moisturizing ingredients that can refine without stimulating the skin. Using this helps to improve the appearance of the skin by looking it healthier and more vital. It is gentle enough on irritated and sensitive skin.

75 AED

Creams, Moisturizers, Skin Care

Enchanteur Moisturizing Cream Romantic 100ml

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Enchanteur Moisturizing Cream Romantic 100ml

Treat your skin with soft and creamy Enchanteur Nourishing Soft Moisturizing Cream; that gives you instantly smooth skin that is irresistible to touch.

15 AED

5% OFFFeatured

Cocoa Glow Supreme Exfoliating Soap 200gm

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Cocoa Glow Supreme Exfoliating Soap 200gm

Lightening Strength: Gentle Radiance – Deeply moisturizing for dry skin

Cocoa Glow Supreme Exfoliating Purifying Soap is a brightening cleansing bar that gently exfoliates to help remove dull surface buildup while revealing smoother, softer, and more radiant-looking skin. Enriched with Cocoa Butter, Tamarind Seed Extract, Vitamin A, and gentle exfoliating particles, it helps improve the appearance of uneven skin tone while effectively cleansing away impurities.

Gentle exfoliation helps smooth rough, dry skin without leaving it feeling stripped, while nourishing moisturizers help maintain softness and comfort after every wash. With continued use, skin appears refreshed, more even-looking, and naturally radiant, leaving your complexion clean, smooth, and healthy-looking.

95 AED

20% OFFFeatured

Reborn Whitening Lemon Exfoliating Scrub 500ml

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Reborn Whitening Lemon Exfoliating Scrub 500ml

Lightweight and non-greasy, the gentle formulation exfoliates without damaging or irritating the skin and leaves the skin instantly brighter, soft and refined. Walnut Husks combined with the anti-ageing and nourishing properties of Vitamin E, protect and nourish the skin whilst offering a deep, purifying cleanse.

40 AED

17% OFFFeatured

Alattar Pink Peel Off Mask 125ml

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Highlights:

Alattar Pink Peel Off Mask 125ml

The pink peel of the mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Lemon Massage Cream 300ml

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Silky Cool Lemon Massage Cream 300ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

30 AED

13% OFFFeatured

Cleansers, Gift Sets, Skin Care

Some By Mi AHA-BHA-PHA 30 Days Miralce Ac Sos Kit

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Highlights:

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter Large Edition 4Pieces

Some By Mi AHA. BHA. PHA 30 Days Miracle Starter:

The AHA, BHA, PHA set contains 10,000 ppm of natural tea tree extract and the AHA, BHA, PHA ingredients to have bright, clean, and moisturized skin.
Gently removes dead cells and skin waste piled over the skin.
The soap gently exfoliates and cleanses your skin.
The toner cleans the pore and moisturizes your skin.
The serum hydrates, prevent moisture loss and remove waste from the skin.

The Set Contains:

Cream – 60g
Toner – 150ml
Serum -50ml
Soap – 106g

The cream contains abundant natural ingredients so it deeply moisturizes and smooths skin.

How to use:

Use cleansing soap for deep cleansing of the pore.
Use Miracle toner to wipe off the dry flakes.
Use Miracle Serum to calm down skin irritation.
Use Miracle Cream to firm up the skin barrier.

175 AED

14% OFFFeatured

Hair Care, Hair Growth, Hair Treatment

Sunny Isle Pure Chebe Extreme Hold Thickening & Strenghtening Mousse 236ml

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Highlights:

Sunny Isle Pure Chebe Extreme Hold Thickening & Strenghtening Mousse 236ml

Sunny Isle Pure Chebe Extreme Hold Thickening & Strengthening Mousse 8oz holds, moisturizes, and gives your hair a vibrant shine. Infused with African Chebe Powder and authentic Jamaican Black Castor Oil, this formula promotes thicker, fuller and healthier looking hair while providing smoother wrapping, molding and longer-lasting roller sets. Excellent for all styles that require a firm hold, wrap, set or twist.

Our organic castor seeds are roasted and ground by a manual grinder, then the crushed beans are boiled to extract the 100% pure, light brown, organic oil. The Sunny Isle brand will strengthen and increase the length of your hair faster than any other brand on the market today.

Features & Benefits:

Infused with pure African Chebe Powder

Infused with authentic, organic Jamaican Black Castor Oil

Holds, moisturizes and leaves hair shiny

Smoother wrapping and longer-lasting roller sets

Promotes thicker, fuller hair

60 AED

13% OFFFeatured

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

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Highlights:

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

This product offers a special formula that contains natural exfoliating particles and Turmeric which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

20% OFFFeatured

Every Strand Olive Oil & Mango Butter Hair Shine 177ml

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Highlights:

Every Strand Olive Oil & Mango Butter Hair Shine 177ml
Why I need it: Our luxurious formula absorbs quickly to provide strand-by-strand softness, smoothness, and shimmering shine without oily residue.
What it is: Every Strand Olive Oil and Mango Hair Shine is an alcohol-free, salon quality formula designed to shine, seal, and soften dull and brittle hair, fiber by fiber.
For dull, brittle & over-processed hair
How to use it: Apply a small amount in palm of hand. Rub hands together and smooth onto hair from root to ends for a glossy look and feel. Do not rinse out.

60 AED

14% OFFFeatured

Silky Cool Foot Cream 250ml

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Highlights:

Silky Cool Foot Cream 250ml

Silky Cool cream is for soft feet, prevents and removes cracked skin it is made with aqua and many other natural and hydrating ingredients.

30 AED

10% OFFFeatured

OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

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OGX Renewing+ Argan Oil of Morocco Shampoo 385ml

Cleanse and nourish your hair with the OGX Renewing+ Argan Oil of Morocco Shampoo. Formulated Argan Oil sourced straight from Morocco, the shampoo helps to replenish the hair to leave your tresses feeling soft and shiny. Working into a thick, creamy lather, the shampoo rinses away product build up, dirt, oil and impurities to leave your hair shiny and clean, without stripping the natural moisture barrier. Argan Oil is rich in Vitamin E and fatty acids to help seal the cuticle and promote healthier-looking shiny hair. Treat your hair to the restorative benefits of this precious oil.

45 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Highlights:

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold 200000mg Gluta Berry Whitening Essential Oil 300ml

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Highlights:

Gluta Gold 200000mg Gluta Berry Whitening Essential Oil 300ml

Experience rapid skin brightening and rejuvenation with the GLUTA GOLD Gluta Berry 200000MG Whitening Essential Oil. This 300ml bottle is formulated for fast action, helping to lighten skin tone, reduce dark spots, and restore a natural glow. Enriched with ingredients that promote anti-aging benefits and improve skin elasticity, it deeply hydrates and nourishes the skin, leaving it smooth and soft. The essential oil works to repair damaged skin and maintain a youthful appearance.

Highlights

Formulated for fast-acting skin whitening and brightening results
Helps to reduce the appearance of dark spots and uneven skin tone
Provides deep moisturization and nourishment for smooth, soft skin
Enriched with antioxidant properties to support anti-aging and improve elasticity

45 AED

18% OFFFeatured

Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

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Highlights:

Palmer’s, Cocoa Butter Formula with Vitamin E, Tummy Butter for Stretch Marks 125g

Palmer’s® Tummy Butter® for Stretch Marks is formulated with a natural blend of Cocoa Butter, Argan Oil, Shea Butter, Collagen & Elastin to help nourish skin and improve elasticity. Clinically tested to reduce the appearance of Stretch Marks, this gentle balm is ideal for use during and after pregnancy or weight loss.

*IRI Infoscan 52 weeks ending 8/8/21 milo unit sale

** Based on an 8 week in-home trial by 55 female Panelists aged 18 to 49

Suggested use

Gently massage into skin around tummy or stretch mark-prone areas before bedtime. For best results use in a regimen with other Palmer’s® products for Stretch Marks as shown.

45 AED

GIFT SET

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13% OFFFeatured

Face Wash, Skin Care

Donkey Milk Face Wash Pink 150ml

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Highlights:

Donkey Milk Face Wash Pink 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Pink Petal Body Splash 250ml

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Highlights:

Melano Pink Petal Body Splash 250ml

A fruity, creamy mist with peach and vanilla notes. Its flirty, sweet scent keeps you feeling fresh and confident all day long.

How to use:

Spray the body splash directly onto clean, dry skin after a shower.
Apply to pulse points (neck, wrists, behind ears) for a longer-lasting fresh scent.
Reapply anytime during the day for an instant refresh.

25 AED

33% OFFFeatured

Jergens Clean and Refreshing Mild Soap 125gm

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Highlights:

Jergens Clean and Refreshing Mild Soap 125gm

Gentle cleansing formula for all skin types
Enriched with moisturizing ingredients for soft skin
pH balanced to maintain skin’s natural barrier
Light, pleasant fragrance for a refreshing wash
Convenient pack of 6 for long-lasting supply

Jergens Mild Soap is a gentle cleansing bar designed to provide a soothing and nourishing experience for your skin. Each 125g bar is formulated with mild ingredients that cleanse without stripping moisture, making it suitable for all skin types, including sensitive skin. This pack of 6 ensures you have an ample supply for everyday use, whether at home or on the go. With its light, pleasant fragrance and rich lather, Jergens Mild Soap leaves your skin feeling clean, soft, and refreshed. Ideal for daily use, it helps maintain your skin’s natural balance while delivering a touch of luxury to your bathing routine.

10 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Enticing 250ml

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Enchanteur Perfumed Shower Gel Enticing 250ml

12 AED

25% OFFFeatured

Body Gel, Creams, Skin Care

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

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Highlights:

ActiveX Aloe Vera Moisturizing Gel Hydrating & Brightening Face & Body Gel 300ml

Experience intense hydration with Activex Aloe Vera Moisturizing Gel, enriched with natural Aloe Vera extract known for its soothing, moisturizing, and skin-repairing properties. Perfect for daily use on face & body, this lightweight gel absorbs quickly without leaving any sticky residue.

Highlights

Deep Hydration – Locks moisture into the skin for long-lasting softness
Aloe Vera Enriched – Helps soothe irritation & dryness
Brightening Effect – Improves skin freshness & glow
Fast Absorbing Formula – Non-greasy & lightweight
Multi-Use – Suitable for face, body, and hands

30 AED

10% OFFFeatured

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo, Skin Care

Sebamed Baby Detangling Shampoo 250ml

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Highlights:

Sebamed Baby Detangling Shampoo 250ml

Sebamed shampoo 250ml is a mild shampoo with a pH value of 5.5, which is the natural pH of the skin. Featuring a paraben-free formula, this Sebamed shampoo is safe for your baby. It does not contain any perfume and is 100 percent soap-free to minimizes the risk of skin dryness. This mild shampoo assures you of no tears in the bathroom. You can buy this baby Sebamed shampoo bottle online at an extremely affordable price and treat your baby to a gentle caring hair wash each day.

45 AED

3% OFFFeatured

Geisha Beauty Secrets Brightening Body Lotion with Kojic Acid 400ml

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Highlights:

Geisha Beauty Secrets Brightening Body Lotion with Kojic Acid 400ml

Unlock the secret to radiant, flawless skin with our Geisha Beauty Secrets Lightening Body Lotion. Embrace your natural beauty and bid farewell to freckles, marks, and discolorations. Our powerful formula, enriched with concentrated Kojic Acid and nourishing ingredients, will transform your skin, leaving it lighter, brighter, and more even-toned than ever before!

Experience the magic of Geisha Beauty Secrets:

Our lightening body lotion fades scars, blemishes, redness, dark spots, and imperfections. Revel in a smooth, flawless complexion that reflects your inner radiance. Geisha Beauty Secrets Lightening Body Lotion is your ticket to the skin of your dreams!

Discover the enchantment for yourself. Unlock your skin’s true potential with Geisha Beauty Secrets Lightening Body Lotion. Try it today!

Directions: Apply a thin layer of Geisha Beauty Secrets Lightening Body Lotion to dark spots on dry, cleansed skin twice a day. Avoid eye area. Follow up with minimum SPF 30 sun protection daily during and after treatment in order to prevent further skin discoloration.

175 AED

8% OFFFeatured

Pr. Francoise Bedon Lightening Cream Carrot 50ml

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Pr. Francoise Bedon Lightening Cream Puissance 50ml

Soft facial lightening cream enriched with sweet almond extract. Brightens the complexion and helps cell renewal leaving the fresh more rejuvenated and youthful looking.

120 AED

10% OFFFeatured

Alatar Fenugreek Seeds Plumping Face Serum 30ml

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Highlights:

Alatar Fenugreek Seeds Plumping Face Serum 30ml

Plumping Face Serum for Whitening and Evening Skin Tone

Revive your skin’s youthfulness with Ala Tar’s Fenugreek Seeds Face Serum. This specialized serum is designed to provide a plumping effect while focusing on creating a brighter, more uniform complexion using natural ingredients.

Highlights

Whitening & Evening Tone: Specifically formulated to lighten and unify skin color, giving you a radiant and clear look.
Plumping Effect: Helps give your face a fuller, firmer, and more rejuvenated appearance.
100% Natural Oil: Infused with pure natural oils sourced from the finest herbs for deep skin nourishment.
Nature-Based Solution: A natural product from “Noor Al-Aashab,” ensuring safe and effective daily care.
Authentic Brand: Features the “Original” seal of quality from Ala Tar, a leader in herbal beauty products.

45 AED

13% OFFFeatured

Hair Care, Hair Gel & Spray

Silky Cool Extra Hold Hair Gel 1000ml

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Highlights:

Silky Cool BExtra Hold Hair Gel 1000ml

Helps the scalp naturally regulate its moisturizing system. It attracts moisture to the scalp and holds it in while also taming frizz and the key property is it prevents scalp and hair from dandruff.

35 AED