Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Skin Care, Spot Corrector

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

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Highlights:

LaLaLa Fast Action Lightening Face Cream Super Lightening Cream 15ml

Helps eliminate spots and blackheads on all parts of the body.

The cream is rich in collagen and fruit acids, vitamins C, E which help reduce itching, dryness, dark marks and premature aging. It also minimizes the harmful effects of the sun and daily pollutants.

Aids in the skin’s healing process by helping to repair scarred tissue by rejuvenating and softening skin tissue.

Use daily for best results.

25 AED

23% OFFFeatured

Vaseline Healthy Bright Superfood Freshlock Grapefruit Body Lotion 320ml

Lotion, Shampoo, Skin Care

Vaseline Healthy Bright Superfood Freshlock Grapefruit Body Lotion 320ml

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Highlights:

Vaseline Healthy Bright Superfood Freshlock Grapefruit Body Lotion 320ml

Vaseline Superfood Freshlock Grapefruit Lotion is fortified with Grapefruit Essence extracted from nature. with technology Vitamin Fresh Lock Lock the freshness of natural vitamins. Manage your skin to look radiant & healthy

50 AED

5% OFFFeatured

Samira Toning Milk 348ml

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Highlights:

Samira Toning Milk 348ml

This smooth velvety lotion containing Biotermaclearycin whitens your skin and controls the formation of melanin. Biotermaclearycin is a special formulation of the most exclusive lightening botanical extracts available. It will leave your skin feeling smooth and refreshed.

Benefits:

For use on your body
Whitens and evens your skin tone
Clears skin complexion
Removes discoloration
Softens your skin
Refreshes your body
SPF 15

How to use:

Apply evenly onto your body daily for best results. Continue using daily until you reach your desired shade, then use every other day to maintain.

Key ingredients: Biotermaclearycin, Saffron and Milk Thistle

620 AED

20% OFFFeatured

BNB Rice Extract Serum 30ml

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Highlights:

BNB Rice Extract Serum 30ml

Rice Extract Serum is a lightweight, hydrating serum formulated with nourishing rice extract to brighten and even out skin tone. This serum deeply penetrates the skin to improve texture, reduce dark spots, and provide a smooth, radiant complexion.

Suitable for: All skin types
Targets: Dark spots, uneven skin tone, dullness, rough texture
Key ingredients: Rice Extract, Niacinamide, Hyaluronic Acid, Alpha Arbutin, Vitamin C

Benefits:

Brightens and evens out skin tone
Reduces dark spots and hyperpigmentation
Improves skin texture for a smoother surface
Provides deep hydration for a radiant, healthy complexion

40 AED

14% OFFFeatured

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

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Highlights:

Laser White Ugly Duck Face Sunblock Uv 60+ Whitening Cream 100ml

30 AED

17% OFFFeatured

Vaseline Healthy Hands & Stronger Nails With Keratin Hand Cream 75ml

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Highlights:

Vaseline Healthy Hands & Stronger Nails with Keratin Hand Cream 75ml

Provides instant relief and comfort sensation to dry, rough and damaged skin

Quick absorbing formula creates an invisible barrier to protect skin against external influence

Strengthens nails and softens cuticles while preventing it from tearing

25 AED

7% OFFFeatured

Gift Sets, Lotion, Serums, Skin Care

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

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Highlights:

UCB European White Carrot Brightening Body Lotion And Carrot Serum Set

The UCB European White Carrot Face & Body Lotion and Carrot Serum Set is an organic, multi-action skincare combo designed to deeply hydrate, brighten, and protect the skin. Protect your skin from the effect of the aging and environmental factors with this beautiful European White brightening lotion. This lotion is also properly formulated to keep your skin safe under exposure to sun without loosing your natural allure.

UCB European White Carrot Brightening Face & Body Lotion

Core Purpose: A nourishing daily body milk that moisturizes, improves skin texture, and enhances natural radiance.

Key Features: Infused with carrot oil, botanical extracts, and antioxidants.

Sun Protection: Contains SPF 50 to help shield the skin against harmful UVA and UVB sun rays.

Skin Benefits: Helps manage minor blemishes, smoothens dry skin, and promotes a more even-toned, glowing complexion without bleaching.

Carrot Serum

Core Purpose: A high-concentration, fast-acting treatment oil designed to target stubborn areas.

Skin Benefits: Intensifies the brightening process, helps fade dark spots boosts overall skin elasticity and smoothness when paired with the lotion.

280 AED

11% OFFFeatured

Clairissime Body Clear Complexion Lotion 500ml

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Highlights:

Clairissime Body Clear Complexion Lotion 500ml

Complexion lotion with fruit acids is suitable for all skin types. Specially developed to quickly reduce pigmentation irregularities and brown spots. The exclusive formula with fruit acids ensures a clearer and smoother complexion, nourishes and moisturizes your skin.

85 AED

10% OFFFeatured

Silky Cool Gold Facial Cleanser Cream 250ml

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Highlights:

Silky Cool Gold Facial Cleanser Cream 250ml

It cleans pores, while gently clearing away dead skin cells and impurities preparing skin for next stage of your beauty. Cleanse refreshes tones of the skin.

45 AED

Biolight Hibiscus Flower Intense Lightening Cream 30g

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Highlights:

Biolight Hibiscus Flower Intense Lightening Cream 30g

Evens out skin tone and makes skin firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

PRODUCTS ON SALES

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13% OFFFeatured

Scrubs, Skin Care

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

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Highlights:

Skin Doctor Black Charcoal Whitening Scrub For Face & Body 500gm

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Charcoal which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

10% OFFFeatured

Conditioner, Hair Care

Creme of Nature Argan Oil Intensive Conditioning Treatment 354ml

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Highlights:

Creme of Nature Argan Oil Intensive Conditioning Treatment 354ml

Intensive conditioning treatment for deep moisture and repair
Enriched with argan oil to nourish and strengthen hair
Helps restore softness, shine, and manageability
Leaves hair smooth and hydrated without weighing it down
Suitable for dry, damaged, and chemically treated hair

45 AED

12% OFFFeatured

Conditioner, Hair Care, Hair Scalp Treatment, Hair Treatment

Olaplex No.5P Blond Toning Conditioner 250ml

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Highlights:

Olaplex No.5P Blond Toning Conditioner 250ml

This nourishing conditioner provides even hydration, shine, and moisture from roots to ends, detangling fragile blonde hair and smoothing it without weighing down the roots as some conditioners do.

The only purple conditioner that works with the patented OLAPLEX Bond Building Technology to strengthen blonde and white hair bonds and improve its health.

Clinically proven that Balm No. 5B smooths and strengthens hair, and reduces copper tones after one use.

150 AED

20% OFFFeatured

Diana Snake Oil Whitening Face Soap 125gm

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Highlights:

Diana Egg White Soap to Lift Of Oily Skin 125gm

Formulated for cleansing and potential skin benefits

Contains egg white extract, known for potential skincare benefits

Skin Type: Suitable for various skin types

Usage:

Use as a regular soap for body and face cleansing

Intended for daily use

20 AED

14% OFFFeatured

Dove Body Love Invigorating Care Body Lotion 400ml

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Highlights:

Dove Body Love Invigorating Care Body Lotion 400ml

Dove Body Love Invigorating Care Avocado Oil and Calendula Extract Body Lotion with 100 percent natural oils gives your body the care it deserves
Rich and indulgent Invigorating Care Body Lotion leaves very dry skin smooth and radiant
Dove Avocado Oil and Calendula Body Lotion helps to transform your skin while its fresh, clean scent lifts your senses
Dermatologically tested lotion gives up to 72 hours of moisturization
This Dove Body Lotion is enriched with 100 percent natural oils

30 AED

13% OFFFeatured

Extreme Glow Strong Lightening Serum 50ml

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Highlights:

Extreme Glow Strong Lightening Serum 50ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Serum combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing formula developed to deliver advanced lightening benefits while maintaining skin comfort. Designed to target stubborn discoloration, it helps visibly improve the appearance of uneven skin tone and promote a clearer, more even-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with skin-conditioning botanicals and moisturizing ingredients, it helps keep skin soft, smooth, and hydrated while supporting a healthier-looking complexion. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant.

130 AED

17% OFFFeatured

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

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Highlights:

Touch Me Rice Milk Face Wash Foam Deep Cleanse & Oil-Free Brightening 100ml

Experience a refreshing cleanse with the Touch Me! Rice Milk Face Wash Foam, specially formulated to deliver deep cleansing and brightening benefits. This 100ml facial cleanser is designed to be oil-free, helping to purify the skin and reduce excess oil for a clearer complexion. Enriched with rice milk, it works to nourish and hydrate the skin, promoting an even tone and smooth texture, making it suitable for daily use.

Highlights

Formulated with Rice Milk for nourishing and hydrating benefits.
Provides a deep cleanse to remove impurities and excess oil.
Helps brighten the complexion and promote an even skin tone.
Oil-free formula for a fresh and smooth skin feel, 100ml size.

25 AED

13% OFFFeatured

Clean and Clear Morning Energy Facial Wash the Lemongrass & Fruit Extract 150ml

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Highlights:

Clean and Clear Morning Energy Facial Wash the Lemongrass & Fruit Extract 150ml

Clean & Clear Daily Facial Wash is specially designed to cleanse oily skin and help control shine. It also contains effective ingredients that remove impurities and excess oils without causing dryness to the skin.

Benefits and features:

Effective skin cleansing that removes impurities and dirt.
It helps regulate the secretion of the skin’s natural oils.
Gives the skin a feeling of freshness and cleanliness.
Helps control skin shine and reduce the appearance of excess shine.
It contains ingredients that are gentle on the skin and does not cause dryness or irritation.

How to use:

Wet your face with warm water.

Apply an appropriate amount of face wash to your hands and rub them together to form a foam.

Apply foam to your face and rub gently in circular motions.

Rinse your face well with lukewarm water.

Gently dry your face with a clean, soft towel.

35 AED

10% OFFFeatured

MAAKE Original Glowing Hand & Body Lotion 600ml

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Highlights:

MAAKE Original Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

12% OFFFeatured

Creams, Moisturizers, Skin Care

Neutrogena Norwegian Formula Hand Cream 50ml

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Highlights:

Neutrogena Norwegian Formula Hand Cream 50ml

Developed with DermatologistsInstant relief for dry, cracked hands in one drop Neutrogena Norwegian Formula Concentrated Hand Cream provides immediate and lasting relief. Just a touch of this glycerin-rich formula instantly relieves and protects extremely dry or cracked hands, leaving them noticeably softer and smoother. Noticeably soft and supple hands. Instantly moisturizes hands. A light, non-oily and effective formula that provides intense hydration, nourishes and helps repair the skin’s moisture barrier, making it noticeably more supple, supple and smooth.

Benefits and features:

Ingredient-rich hand cream for 24-hour hydration.

Its nourishing formula, rich in moisturizers, is designed to moisturize extremely dry hands.

An ideal choice for soft hands all day long.

Suitable for dry and sensitive skin.

Moisturize the hands and protect them from cracks.

Free of petrochemicals, parabens, harmful colors and preservatives, and mineral oils.

How to use:

Hands are washed and dried well.

Apply a sufficient amount of cream to the hands and rub gently to distribute the cream well.

75 AED

GIFT SET

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14% OFFFeatured

Crusader Skin Toning Cream Triple Action 50gm

Creams, Skin Care

Crusader Skin Toning Cream Triple Action 50gm

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Highlights:

Crusader Skin Toning Cream Triple Action 50gm

Crusader Skin Toning Cream is a rich, soothing cream which lightens dark areas on the skin such as freckles, age and liver spots and blotches, to give a more even skin tone. A wonderful new ingredient, sunscreen ESCALOL 507 (Octyl Dimethyl Paba) helps prevent darkening from reoccurring.

Directions:

Clean you skin with Crusader Soap. Adult and Children over 12 years old apply cream evenly to your skin twice a day or as directed by a doctor.
Sun exposure should be limited by using a sunscreen agent, a sun blocking agent or protective clothing to cover skin after treatment is completed, to prevent darkening from reoccurring.

30 AED

13% OFFFeatured

A Bonne 2in1 Spa Milk Salt Tube 350gm

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Highlights:

A Bonne 2in1 Spa Milk Salt Tube 350g

Spa Milk Salt is a skin whitening product with Milk formula and natural spa salt benefits. It provides nourishment to your skin with Pure Milk, Arbutin and Allantoin. It removes dirt deposits and dead Skin cells from you body, giving you a new and radiant skin.

* Moisturizing Spa Salt

* Whitening Yogurt

* Smooth & Baby Skin

✔ Natural Exfoliating

✔ Natural Anti Bacteria

✔ Natural Smooth & Radiant

Direction: Squeeze a generous amount and apply onto moist skin. Massage gently in circular motion to remove dead skin cells, then rinse with water.

35 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

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Highlights:

Biocos No Tache Cream Eczema & Psoriasis Relief with Azelaic Acid

Soothes Skin Irritations: Effectively reduces redness, itchiness, and inflammation caused by eczema and psoriasis. Contains Azelaic Acid and Bisabolol for deep skin healing.
Restores Skin’s Natural Balance: Helps restore the skin’s physiological state, improving hydration and elasticity. Enriched with Allantoin and Gold for enhanced skin rejuvenation.
Provides Intensive Moisture: Hydrates dry, irritated skin while preventing moisture loss, leaving the skin soft and supple. Powered by Caprylic/Capric Triglyceride for deep moisturization.
Prevents Allergic Reactions: Calms allergic reactions and local inflammation with Glabra Root Extract, reducing redness and providing quick relief from skin discomfort.
Anti-Inflammatory and Healing: Targets inflammation and skin conditions with potent ingredients like Sclerotium Gum and Azelaic Acid, promoting smoother, healthier skin with regular use.

60 AED

8% OFFFeatured

ACM Rosakalm Anti-Redness Cream For Reactive & Sensitive Skin 40ml

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Highlights:

ACM Rosakalm Anti-Redness Cream For Reactive & Sensitive Skin 40ml

Reduce redness and improve skin microcirculation:
Contains Ruscus extract and an antioxidant plant complex to improve the overall condition of the skin.
Soothe and moisturize:
Reduces the sensation of heat and tightness, provides hydration and protection from external influences.
Treating redness and unifying the skin:
It works effectively to reduce redness and unify skin tone.
Improving the general condition of sensitive skin prone to rosacea:
Soothes, moisturizes and reduces redness of sensitive skin.
Achieving immediate and noticeable results:
It leads to the disappearance of redness, the restoration of comfort, less responsiveness to skin reactions, and complete hydration.

Active ingredients:

Contains natural extracts such as elderberry, green tea, sea buckthorn and olive tree.

How to use:

Apply to clean skin, and spread Rosakalm Anti-Redness Cream over the entire face 1-2 times a day.
It can be used alone or as part of a treatment for rosacea.
It is an excellent base for makeup.

110 AED

13% OFFFeatured

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

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Highlights:

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream 200gm

AR Vitamin E Pearl & Beauty Whitening Body Sunscreen Cream Moisturizing To restore dry and damaged skin to be clearer Smooth and soft like a pearl, supported with vitamin E which acts as powerful antioxidant and help protect the skin

35 AED

13% OFFFeatured

Cleansers, Serums, Skin Care

CeraVe Foaming Facial Cleanser 87ml

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Highlights:

CeraVe Foaming Facial Cleanser 87ml

A foaming facial cleanser is ideal for removing excess oil, dirt and makeup but it’s important to choose a formula that won’t disrupt the skin’s natural protective barrier. It’s also beneficial to choose a gentle cleanser with ingredients that help maintain moisture balance. CeraVe Foaming Facial Cleanser features ceramides hyaluronic acid and niacinamide to help reinforce the skin’s barrier, attract hydration and soothe the skin.

65 AED

20% OFFFeatured

Floris Duo Dark Patches Serum & Lotion

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Highlights:

Floris Duo Dark Patches Serum & Lotion

Floris Duo 2 in 1 Cleanser and Serum gives a much brighter and luminous appearance to your skin. It attenuates your hyper pigmentation spots and helps to prevent their appearance.It works gently and effectively to unify and clarify the complexion. It also helps your skin to retain its elasticity.

Floris Duo Anti Taches Gommant. This kit containing serum and lotion. Perfect for Elbows, Knees and Knuckle. This exfoliates and whitens dark spots and pigmentation on your hands and feet.

60 AED

20% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Hydro Lifting Gel Eye Patch 84gm

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Highlights:

Trimay Hydro Lifting Gel Eye Patch 84gm

Trimay Hydro Lifting Gel Eye Patch revives your eyes and emphasizes your natural beauty.

Key Features:

Revitalizes : If your eyes are the mirror of your soul, then Trimay Hydro Lifting Gel Eye Patch is the solution to restore your radiance. With this product, you can revive your eyes in just minutes!

Deep hydration: rich formula in Glycerin, Ceramide and Hyaluronic Acid ensures deep and long-lasting hydration.

Quality Ingredients: With an impressive list of active ingredients, including Ceramide, Placenta Protein and Many Others, Trimay Hydro Lifting Gel Eye Patch gives you all the benefits you need to keep your skin healthy and glowing.

Hydro Lifting Technology: Thanks to the gel enriched with pine extract and ceratonia siliqua (carob), this patch provides a lifting effect, reducing signs of fatigue and aging.

120 AED

10% OFFFeatured

Shower Gel, Skin Care

Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

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Highlights:

Pretty Be Brightening & Exfoliating Body Wash With Turmeric Extracts 1000ml

Turmeric and Kojic acid are a powerful combination that can help cleanse and nourish your skin while enhancing its overall appearance.

The luxurious body wash lathers gently, effectively removing impurities and leaving your skin feeling refreshed and revitalized.

45 AED

10% OFFFeatured

OZNaturals Vitamin C Facial Cleanser, 118ml

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Highlights:

OZNaturals Vitamin C Facial Cleanser, 118ml

This antioxidant-rich cleanser contains hyaluronic acid, rose hip oil, goji berry, vitamin E, and our super potent form of Vitamin C, making it one of the most effective natural facial cleansers available. Cold-processed skincare is better for your skin and provides a much more natural formulation than other natural skincare brands. OZNaturals Cold Processed skincare is purer, cleaner, and more productive for your skin.

Features
• Useful for all skin types, including dry and sensitive skin.
• It treats skin pigmentation, stimulates the skin to produce more collagen, and improves its texture to make it more elastic and fuller.
• It comes with a unique combination of vitamins C and E, as well as a mixture of hyaluronic acid and rosehip oil

How to use:

Apply Vitamin C Facial Cleanser to your clean hands or washcloth, moisten with water and wash thoroughly. Step Two • Rinse with clean water and pat dry.

45 AED