Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

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Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

Skin Doctor Organic Glow Face & Body lotion. Pure organic treatment and brightening for face & body , tones , skin repair , safe & effective. Formulated to firm and brighten the skin . This is a combination of 100% natural plant extract that targets skin irritation, sun burns , acne ,rashes ,freckles , age spots , reduces appearance of scars and pigmentation.

Volume: 400 ml

Ingredients: Aqua (Water), Isopropyl Myristrate, Lanoline, Glycerin, Aloe Vera, B-wax, Petroleum Jelly. White Oil, Xanthan Gum Ascobic Acid, Citric Acid, Tocopheryl Acetate

85 AED

17% OFFFeatured

Lady Diana Enriched Formula Rough & Dry Hand Balm 50ml

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Lady Diana Enriched Formula Rough & Dry Hand Balm 50ml

Lady Diana Hand Balm for Rough and very Dry Skin is a medicated solution for beautiful and balanced skin with natural ingredients.

25 AED

25% OFFFeatured

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

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Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk is a premium brightening and moisturizing skincare lotion formulated for use on both the face and body. Designed for all skin types, this luxurious body milk helps nourish the skin while promoting a smoother, softer, brighter, and more radiant-looking complexion.

The 24K Gold formula provides intensive beauty care for dull and uneven-looking skin. Its moisturizing properties help maintain skin softness and hydration while supporting a healthy, luminous appearance. With regular use, the lotion helps improve the overall look and feel of the skin, leaving it supple, refreshed, and beautifully radiant.

Its convenient 500ml pump bottle makes it suitable for everyday face and body care.

Key Benefits:
• Helps brighten dull-looking skin.
• Promotes a more even-looking complexion.
• Helps moisturize and nourish dry skin.
• Leaves skin feeling softer and smoother.
• Promotes radiant and healthy-looking skin.
• 24K Gold beauty-care formula.
• Suitable for both face and body.
• Suitable for all skin types.
• Ideal for everyday skincare.
• Convenient 500ml pump bottle.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your daily skincare routine. During daytime use, apply a suitable broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

150 AED

13% OFFFeatured

Laser white Rosemary Body And Face Scrubbing And Exfoliating Cream 500gm

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Laser white Rosemary Body And Face Scrubbing And Exfoliating Cream 500gm

35 AED

33% OFFFeatured

Scrubs, Skin Care, Tubes

Melano Beauty line Orange Scrub 300gm

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Melano Beauty line Orange Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

6% OFFFeatured

Medicube Collagen Night Wrapping Mask 75ml

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Medicube Collagen Night Wrapping Mask 75ml

Medicube Collagen Night Wrapping Mask 75ml is an overnight skincare treatment formulated with collagen and hydrating ingredients. Designed to be the final step in an evening routine, this mask helps lock in moisture and supports smoother, more supple-looking skin by morning.
Key Benefits:
Formulated with collagen to support skins elasticity
Provides hydration while you sleep
Helps improve the appearance of skin texture and dryness
Lightweight gel-cream texture suitable for nightly use
Recommended Use:
Apply a thin, even layer as the last step of your nighttime skincare routine
Leave on overnight and rinse off in the morning

75 AED

13% OFFFeatured

Belle Face Treatment Concentrate Serum 60ml

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Belle Face Treatment Concentrate Serum 60ml

Ultra-strength, concentrated brightening treatment for beautiful faces. Anti-blemish, anti-dark spots, effective for face and body.

Harsh weather can have many damaging effects on the skin, which is why we’ve developed a high-quality anti-dark spot concentrate.
This magic formula permanently resolves dark spots on elbows, finger joints, palms, and around the eyes. Using the anti-dark spot concentrate in your body lotion evens out your complexion. It works effectively and gently, for visible results in just 5 days.

70 AED

11% OFFFeatured

PR+ Paris Puissance Plus Shea Butter Karité Brightening Toner for Black and Mixed-Race Skin 500ml

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PR+ Paris Puissance Plus Shea Butter Karité Brightening Toner for Black and Mixed-Race Skin 500ml

Shea Facial Toner – not to be confused with a body lotion.

Comfort. Clarity. Care.

Soothe and refresh your skin with this gentle toner enriched with shea butter extract, known for its nourishing and softening properties.

Infused with licorice, mulberry leaf, and witch hazel, it helps even out skin tone, refine pores, and restore radiance — all while respecting the skin’s natural moisture barrier.

✨ Hydrates and softens the skin
✨ Helps fade dark spots and even out complexion
✨ Prepares the skin to receive creams and serums

Perfect for melanin-rich and dry-prone skin, this toner brings comfort and clarity to your daily beauty ritual

The step dry skin has learned to skip

And who could blame it: most toners are alcohol-based and purify at the cost of skin left even tighter. So the step gets skipped, and the whole routine loses its edge.

Alcohol-free, the Puissance Karité Toner changes that: it purifies gently with a cotton pad, respects the skin’s natural hydration barrier and preps it for the rest of your care.

A prep step that respects your skin, so it can then radiate with all the glow you’re dreaming of.

How this toner works, formulated for Black and mixed-race skin

Gentle purification: removes impurities without aggravating dry skin.
No tightness: a formula designed to never dry the skin out.
Prep: optimises the absorption of the care that follows.

Nutrition and radiance actives in the Puissance Karité range

Liquorice: preps and evens the tone from this very step.
Witch hazel: gently purifies and refines skin texture.
White mulberry: regulates unevenness in the complexion.

Why is this toner different from classic toners?

✓ Alcohol-free, it respects the skin’s natural hydration barrier
✓ A step that boosts the effectiveness of the rest of the routine
✓ A quick cotton-pad gesture, morning and evening
✓ A formula suited to Black, dark and mixed-race skin

How to fit this toner into your Black or mixed-race skin routine

As a daily care

Apply with a cotton pad to the face, right after cleansing, morning and evening, before the serum.

Expert tip

✨ On very dry skin, quickly follow with the serum then the cream to seal in comfort.

445 AED

5% OFFFeatured

COSRX Hydrium Watery Toner 150ml

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COSRX Hydrium Watery Toner 150ml

Moisture toner with vitamin B5 and hyaluronic acid which makes your skin more dewy with full of hydration. Not only it’s moisturizing toner but also it’s the foundation of skin health recovering skincare step.

BENEFITS

Form a moisture barrier
• Optimize the balance of damaged skin

90 AED

4% OFFFeatured

LightenUp With Milk Protein Active Lightening Cream 100ml

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LightenUp With Milk Protein Active Lightening Cream 100ml

Introducing our remarkable LightenUp With Milk Protein Active Lightening Cream, a powerful solution that reduces the appearance of dark spots and lightens the skin, while effectively preventing the formation of new dark spots. Experience the transformation as it promotes beautiful, luminous, and even-toned skin.

Directions: simply apply the LightenUp With Milk Protein Active Lightening Cream at night to clean, dry skin. Follow up with a sunscreen of SPF 30 or higher every day, regardless of the weather conditions, to protect your skin during and after the brightening treatment. Remember to limit your sun exposure for optimal results.

Warnings: For external use only. Avoid using it if you are pregnant or nursing. Take care to avoid contact with your eyes. Keep the product out of reach of children and store it in a cool, dry place.

key ingredient: Lactic Acid

125 AED

PRODUCTS ON SALES

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20% OFFFeatured

Conditioner, Hair Care

Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

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Every Strand Biotin & Collagen + Rosemary Mint Strengthening Conditioner 399ml

Promotes Healthy, Longer, Stronger Hair
What it is: Perfect for flat to medium volume hair, this strengthening conditioner is infused with the refreshing essence of rosemary and mint, leaving your hair with an irresistibly delightful scent.
Why I need it: Experience the ultimate hair transformation with our strengthening conditioner, enriched with biotin, collagen, rosemary, and mint. Say goodbye to breakage and hello to beautifully healthy hair.
How to use it: After rinsing out the shampoo, apply a generous amount of Biotin & Collagen Conditioner. Use a wide-tooth comb to gently detangle your hair, working from the ends to the roots, then rinse thoroughly.

60 AED

15% OFFFeatured

African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

Conditioner, Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

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African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

55 AED

13% OFFFeatured

AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml

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AR Vitamin E Anti Acne & Oil Control Booster Serum 10ml
Facial serum for acne problems persons, Riches in nourishing value from Salicylic Acid which helps to Protect excess oil on the face that is the cause of acne problems. Also combines the value of Vitamin E, Snail Extract, Collagen, Royal Jelly Extract, Shea Butter to help adding moisture to the skin. With Sea Buckthorn Fruit Extract can help to protect the skin from wrinkles. Gives the skin look radiant and smooth naturally when used continuously on a daily basis.

35 AED

11% OFFFeatured

Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

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Skin Doctor Pure Organic Glow Treatment Brightening Face & Body Lotion SPF30 400ml

Volume: 400 ml

Ingredients: Aqua (Water), Isopropyl Myristrate, Lanoline, Glycerin, Aloe Vera, B-wax, Petroleum Jelly. White Oil, Xanthan Gum Ascobic Acid, Citric Acid, Tocopheryl Acetate

85 AED

11% OFFFeatured

Hair Care, Kids & Baby Care, Shampoo

Aussie Sulfate-Free Kids’ Moist Shampoo 475ml

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Aussie Sulfate-Free Kids’ Moist Shampoo 475ml

Care for that beautiful hair. Choose Aussie Kids Shampoo – crafted for your kid’s unique hair. This moisture-rich shampoo was made for hair that thrives with a little extra hydration. This kids’ shampoo for dry hair cleanses, moisturizes, and helps set you and your kid up for snag-free combing. If that doesn’t put your mind at ease, how about the fact that this moisturizing shampoo is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

85 AED

15% OFFFeatured

Irish Gold Complexion Maxi- Tone Body Lotion 300ml

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Irish Gold Complexion Maxi- Tone Body Lotion 300ml

Thanks to its unique and innovative formula that controls the production of Melanin (responsible for Brown Spots, the IRISH GOLD MAXI TONE BODY MILK is a moisturizing body toning lotion that eliminates dry skin and dark spots; eliminating skin blemishes and discolouration to reveal a youthful, bright, and even skin tone. It is formulated for all skin types to prevent dry skin, facial dark spots, blemishes, and pimples or acne scars for an even toned glow. The milky formula provides luxurious softness, leaving skin silky to the touch The lotion contains botanical extracts which help fade uneven patches in difficult body areas such as elbows, knees, knuckles, and feet.

85 AED

30% OFFFeatured

PR+ Paris Lightening Serum Preference Aloe Vera Extract 45ml

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PR+ Paris Lightening Serum Preference Aloe Vera Extract 45ml

The PR+ brightening serum is a body care product based on the best brightening active ingredients. Specially designed to respond to the frequent problems of black and mixed skin, it helps to clarify and unify the complexion and to fight the most tenacious pigment stains.
This serum strengthens the action of your body lotion : add 1 to 2 pressures of serum in the palm of your hand, mix with PR+ body milk and then apply generously on your body, insisting on your elbows and knees.
For even more hydrated, supple and soft skin, we also recommend using Preference Aloe Vera glycerin.

How to use:

Add a few drops of serum to each application of your PR+ body lotion. Mix in the palm of your hand. Apply in the evening, preferably, on cleansed skin. Insist on the elbows and knees.

Ingredients

Propylene glycol, Glycyrrhiza glabra root extract, Aqua, Aspergillus ferment, Ethoxydiglycol, Aloe barbadensis leaf juice, Sodium lactate, Sodium metabisulfite, Lactic acid, Sodium hydroxide, Sorbic acid, Potassium sorbate, Sodium benzoate

210 AED

13% OFFFeatured

Eveline Protective Hand Cream Raspberry Coriander 50ml

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Eveline Protective Hand Cream Raspberry Coriander 50ml

This hand cream is specially formulated for dry hands skin.
It intensely soothes and moisturizes the hands, deeply rejuvenates and nourishes the skin, and acts as a protective shield against harmful external factors.
It contains coriander extract which has antioxidant properties.
Extracted from Scandinavian berries that visibly smooth skin.
It contains allantoin, which treats irritation and moisturizes the skin, and shea butter, which speeds up the process of skin renewal.

The perfect cream to protect, nourish and moisturize your hands from Eleven.

65 AED

17% OFFFeatured

Face Fresh Beauty Face Wash for Men 60ml

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Face Fresh Beauty Face Wash for Men 60ml

Usually, men’s skin faces more sun tanning and they have harder skin unlike women. This face wash is specifically designed for men which contains ingredients that are formulated to address the specific needs of men’s skin, such as oil control and hydration. Generally, face wash is applied to damp skin and massaged into the face to remove dirt and oil. After a few minutes, the face wash is rinsed off with warm water. Be sure to follow up with a moisturizer (Face Fresh Lotion for Men) to keep your skin hydrated and protected.

How to use it: Wet your face with warm water. Squeeze a small amount of face wash onto your fingertips. Gently massage the face wash into your skin using circular motions. Rinse your face thoroughly with warm water. Pat your face dry with a clean towel.

For best results: Use daily and follow with Face Fresh Beauty Cream for Men.

25 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Glow & Clean Beauty Cream 30ml

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Glow & Clean Beauty Cream 30ml

Glow & Clean skin Whitening cream Face cream For Men and Women All Skin Type Uses No Side effects Oil Free Dark Circle Remove Acne Pimples Remove Acen Circle Remove All Skin Suitable Face Wash

25 AED

GIFT SET

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31% OFFFeatured

Bar Soap, Skin Care

Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

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Fair & White Original Exfoliating and cleansing Soap Aloe Vera 200gm

The aloe vera Soap offers a twofold efficacy: it rubs impurities responsible for dull complexions and cares for your epidermis while preserving the skin’s natural balance. This skincare contains aloe vera well known for its soothing, moisturizing and protective properties. Suitable for all skin

45 AED

25% OFFOut Of Stock

Oils & Moisturizer, Skin Care

Dr.Meinaier Pure Jojoba Oil Essential Oils for Brightening and Moisturising 118ml

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Dr.Meinaier Pure Jojoba Oil Essential Oils for Brightening and Moisturising 118ml

Jojoba Oil: Rich in vitamin D and protein, it is a good moisturizing and moisturizing oil, which can maintain skin moisture, prevent wrinkles, and soften the skin. It is suitable for mature and aging skin. It is often used for facial, body massage, and hair maintenance.

15 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Green Tea Massage Oil 250ml

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Reborn Green Tea Massage Oil 250ml

Green Tea: helps to revitalize the body and clear the mind. The Green Tea is a bold, clean and zesty aroma that awakens the senses. It helps with mental concentration, focus and motivation. The fresh lemony, lime and subtle grass notes is the perfect balance to uplift the sprit.

DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Green Tea into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

29% OFF

Bio-Oil Lightening and Odour Control Bar Soap 250g

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Bio-Oil Lightening and Odour Control Bar Soap 250g

Specialist skin care bar soap that removes scars. Stretch marks, uneven skin tone, fights ageing and helps to hydrate the skin.

25 AED

7% OFFFeatured

Purec Pure Egyptian Secret Kojic Lotion 400ml

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Purec Pure Egyptian Secret Kojic Lotion 400ml

Purec Egyptian Secret Kojic is a Luxurious Firming & Lightening Face & Body Lotion made with 100% nutrition moisturizing Care With Licorice & Caviar Extract. It is the best quality whitening lotion that helps in facial treatments like blemish, burns, age spots and pimples defense.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

65 AED

Elixir Light Lotion 250ml

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Elixir Light Lotion 500ml

ELIXIR LIGHT is a concentrated lightening Lotion especially developed in a concentrated manner to effectively control the hyperpigmentation of black and mixed skin. Rich in powerful natural lightening assets, finely selected , it carefully lightens your skin , nourishes it and ensures deep and perfect hydration.

45 AED

25% OFFFeatured

Mena Herbal Soap Pomegranate and Collagen 150gm

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Mena Herbal Soap Pomegranate and Collagen 150gm

Mena Herbal Soap Pomegranate and best fake rolex watches for sale Collagen contains Collagen which is specially added to maintain skin’s elasticity which can reduce wrinkles and fine lines. Pomegranate maintains skin health and superb copy cartier watches in hot moisturizes skin.

15 AED

25% OFFFeatured

Moroccan Oil Organic Soap Sage and Olive 100gm

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Moroccan Oil Organic Soap Sage and Olive 100gm

Boost radiance and smoothness of skin with this natural moisturizing bath soap enriched with olive oil and sage.
It removes dirt and unveils a brighter, smoother, and even toned skin.
It Contains: Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil- It has an antioxidant function.
Sage- with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.

15 AED

10% OFFFeatured

Silky Cool Rose Foot & Body Scrub Gel 500ml

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Silky Cool Rose Foot & Body Scrub Gel 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

17% OFFFeatured