Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Yoko White Intense Body Lotion 400ml

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Yoko White Intense Body Lotion 400ml

A lightweight body lotion with silky smooth texture, it quickly penetrates into the skin without feeling greasy. It helps the skin to be more beautiful naturally with selected ingredients such as Grapefruit, Lilac Extract, Alpha-Arbutin and Niacinamide. It helps whiten dull skin and fade away dark sport caused by acne when using regularly. Leave skin more supple and more even-toned.

Directons : Gently massage onto skin over the entire body. Use daily and reapply as needed.

Yoko White Intense Body Lotion,

body lotion, light texture, provides a soft and smooth touch. Absorbs quickly into the skin without leaving a greasy feeling. Special formula for white, clear skin. With the power of extracts from red orange (Grapefruit), lilac (Lilac), arbutin and vitamin B3. Helps adjust dull skin. To be brighter Dark spots look reduced. Ready to care for skin from acne scars Nourish your skin to be more beautiful and clear.

How to use: Apply lotion all over your body. on a daily basis Can be used as often as needed.

45 AED

14% OFFFeatured

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

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Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

25% OFFFeatured

Yong Chin YC Honey with Papaya Herbal Soap 100gm

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Yong Chin YC Honey with Papaya Herbal Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains natural extracts of honey, papaya, and herbal ingredients that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin, which help in rejuvenating the face and highlighting the beauty of the skin.

A pH-balanced soap suitable for all skin types, for both the face and body, it helps in deep cleansing and evening out the skin tone, providing a gentle and soft extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

15 AED

13% OFFFeatured

Pretty Be-5in1 Exfoliating Scrub Milk 240ml

Face Wash, Scrubs, Skin Care

Pretty Be-5in1 Exfoliating Scrub Milk 240ml

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PrettyBe Moisturising and Nourishing Shea Butter Lotion 550ml

35 AED

6% OFFFeatured

Veetgold Frozen Collogen Shower Bath 1000ml

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Veetgold Frozen Collogen Shower Bath 1000ml

Brightens and whitens by cleansing but continues to Moisturize and nourish the skin deeply cleanses grease and dirt, and brightens and evens skin tone.

HOW TO USE: Take the appropriate amount of this product on your palm or the bath ball, apply it around your body and massage your body with it gently to produce rich foam, then please rinse your body with water.

Removes black spots
Heal scars & acne
Calms inflammation.
Contains spf25
Clean wrinkles & pimples
Glows & shines

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Collagen Extract. Fruit extract Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops consult a physician or pharmacist. Keep out of reach of children. Store at 15-30°C.

85 AED

17% OFFFeatured

Yoko Yogurt Spa Milk Salt Shower Bath 250g

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Yoko Spa Milk Salt Shower Bath 250g

Spa salt scrub mixed with shower cream, milk formula, rich in milk, vitamin E and salt properties which help in exfoliating the skin, making the skin white, smooth, soft and pleasant to the touch.

How to use

Pour enough salt onto your palm. Scrub on wet skin in circular motion. Leave it on for about 3 minutes and then rinse it off.

25 AED

25% OFFFeatured

Peau Jaune Exfoliating Lightening Soap 200gm

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Peau Jaune Exfoliating Lightening Soap 200gm

Exfoliating, lightening and anti-dark spot Yellow Skin Soap has been designed to effectively combat hyperpigmentation in black and mixed-race skin. Allows your body to regain its luminous glow while hydrating it.

Use :

Take your bath with your soap on average 3 to 4 times a week, preferably in the evening

15 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

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The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Suitable for blemish-prone and oily skin types, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a water-based formula that visibly brightens and balances uneven tone and texture.

Packed with a powerful 10% concentration of niacinamide, the serum protects against dullness and dryness, while 1% zinc PCA helps to absorb excess oils and diminish unwanted shine. Use morning and night for optimal skin-smoothing and softening benefits before your favourite moisturiser.

55 AED

25% OFFFeatured

Pure Carrot Kojic Balance Whitening Serum 60ml

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Pure Carrot Kojic Balance Whitening Serum 60ml

Pure Carrot Kojic Balance Lightening Serum is a lightweight lightening oil that softens, smooth’s and unifies he complexion. It helps with hyperpigmentation or discoloured skin troubles.

60 AED

7% OFFFeatured

Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

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Precious Skin Alpha Arbutin Whitening Facial Serum 50ml

Alpha Arbutin Whitening Facial Serum is an effective treatment that helps brighten the skin and reduce pigmentation. It contains natural ingredients that work to even out skin tone and diminish dark spots, leaving you with radiant and refreshed skin. Its lightweight formula absorbs quickly, leaving the skin smooth and soft.

Benefits:

Helps brighten the skin and reduce pigmentation.
Evens out skin tone.
Reduces dark spots and enhances skin radiance.
Lightweight formula that absorbs quickly and leaves the skin smooth.
Suitable for all skin types, including sensitive skin.

How to Use:
Apply a few drops of the serum to clean skin, gently massaging until fully absorbed. Can be used daily for optimal results.

65 AED

PRODUCTS ON SALES

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11% OFFFeatured

Scrubs, Skin Care

Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

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Lady Diana Herbal Collection Moroccan Natural Argan Scrub 500ml

“Lady Diana” Herbal Moroccan Argan Scrub is enriched with natural exfoliates and Almond & Honey extracts. It gently removes dead skin cells and unclogs pores to reveal softer and smoother skin. It eliminates blackheads and prevents acne from recurring.

 Direction: Gently massage with fingertips in a circular motion over damp face and neck, avoiding the area around the eyes. Wash off and pat dry. Use 2-3 time a week for healthy, glowing skin.

40 AED

10% OFF

PrettyBe 5in1 Face & Body Scrub Rose 550ml

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PrettyBe 5in1 Face & Body Scrub Rose 550ml

45 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Lemon 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

18% OFFFeatured

Hair Care, Hair Oil, Shampoo

Cantu Biotin-Infused Strengthening Hair & Scalp Oil 60ml

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Cantu Avocado Hydrating Styling Mousse 248ml

Cantu’s Avocado Hydrating Styling Mousse creates frizz-free, defined curls that last.

With a moisturizing blend of avocado oil, flaxseed oil and honey, this lightweight styling mousse provides the ultimate in defined curls and long-lasting hold without frizz or flaking.

The honey it contains nourishes the hair strands and gives them a natural shine, and the oils moisturize the hair and make it supple.

Application:

Apply 2-3 pumps per section of hair and distribute evenly from root to tip in damp or dry hair before styling twists, rods, braids or wash-and-go styling.

45 AED

17% OFFFeatured

Face Cream, Skin Care

Kanza Anti-Marks Beauty Cream

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Kanza Anti-Marks Beauty Cream

Anti-aging, Whitening, Skin Revitalizer, Dark Circles, Nourishing, Acne Treatment, Lightening, Pigmentation Correctors, Blemish Clearing, Pore Shrinking

25 AED

22% OFFFeatured

Amalico Chebe Hair Oil Argan 250ml

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Amalico Chebe Hair Oil Argan 250ml

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

35 AED

10% OFFFeatured

Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

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Silky Cool Anti-Hair Loss Shampoo with Olive Oil, Black Seed & Wheat Protein 500ml

Combat hair thinning and revitalize your scalp with Silky Cool Anti-Hair Loss Shampoo, specially formulated with nourishing olive oil, black seed oil, and hydrolyzed wheat protein. This shampoo deeply cleanses the scalp while helping to strengthen weak, brittle hair and reduce breakage. Perfect for daily use, it restores softness, shine, and manageability without stripping essential moisture making it an ideal solution for those experiencing early signs of hair loss or thinning.

Key Features:

🟠 Formulated to reduce hair fall and support healthier, thicker-looking hair

🟠 Infused with Olive Oil & Black Seed Oil to nourish and hydrate the scalp

🟠 Hydrolyzed Wheat Protein helps reinforce hair structure and reduce breakage

🟠 Gentle daily cleansing action removes buildup and refreshes the scalp

🟠 Leaves hair feeling clean, soft, and manageable with a light fragrance

🟠 Available in 250ml and 500ml sizes for regular or extended use

45 AED

8% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care

Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

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Palmer’s, Cocoa Butter Formula Body Lotion Massage Lotion for Stretch Marks 250ml

Palmers® Massage Lotion helps visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for stretch marks during and after pregnancy or weight fluctuation. This non-greasy lotion is ideal for all over body use, in place of your regular moisturizer.

Suggested use

Apply all over skin, concentrating on stretch mark prone areas such as tummy, hips, thighs and bust. Massage liberally into skin twice daily.

55 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Skin Doctor Gold Keratin Hot Oil Hair Treatment 1000ml

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Skin Doctor Gold Keratin Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Gold Keratin Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damages and increases its resistance to breakage.
– Provides extraordinary softness and smoothness.
– improves durability and fulness.
– Protects the hair.

How to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

40 AED

13% OFFFeatured

Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

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Fruit of the Wokali Cream Sunscreen SPF 70, UVA Protection, Antioxidant Vitamins A, C, E, 130ml

FRUIT OF THE WOKALI PROFESSIONAL CARE High Protection Sunscreen Cream SPF 70, Full Coverage, Provides Skin with Superior Protection Against UVA 1, 2 and UVB Rays. Proven protection against all skin-damaging rays. Contains antioxidant vitamins A, C, and E. Water and sweat resistant. Intensely moisturizes. Sun tested. Protects against premature aging. 130ml

35 AED

GIFT SET

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7% OFFFeatured

Body Gel, Cleansers, Skin Care

ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

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ACM Sensitelial Emollient Care Moisturiser For Dry & Atopy-Prone Skin 500ml

A moisturizing treatment for dry or atopic-prone skin, for the face and body .
Its intense moisturizing effect is long-lasting, while providing immediate comfort to the skin.
All active ingredients in its formula have been selected for their optimal tolerance.
Thanks to its lipid-replenishing, moisturizing and soothing active ingredients, it restores the hydrolipidic layer and soothes the sensation of itching and tightness .
It restores skin comfort.
Nourishes and soothes the skin .

140 AED

13% OFFFeatured

Pure Glow Maximum Strength Whitening Serum 50ml

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Pure Glow Maximum Strength Whitening Serum 50ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Serum is a concentrated treatment formulated to help visibly improve the appearance of stubborn discoloration while promoting a brighter, more even-looking complexion. Enriched with Macadamia Oil and Curcumin Extract, it helps nourish the skin while delivering intensive brightening benefits. A blend of Arbutin, Mulberry Root Extract, Licorice Extract, Vitamin C, and Retinyl Palmitate helps improve the appearance of uneven skin tone and dullness, leaving skin looking smoother, healthier, and more radiant.

Its lightweight, fast-absorbing formula delivers concentrated brightening ingredients quickly without leaving a heavy or greasy feel. Apply before your moisturizer to help maximize your lightening routine. With continued use, skin appears brighter, more even-looking, and visibly refreshed.

130 AED

8% OFFFeatured

Hair Care, Hair Styling Products

Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

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Miracle 9 Hold It Tight Honey & Avocado Styling Gel 150ml

Tame your hair with Miracle 9 Hold It Tight Styling Gel, a nourishing formula enriched with honey and avocado. Designed to provide a firm, long-lasting hold, this lightweight gel helps smooth your strands and control frizz and flyaways, even in humid conditions.

Perfect for daily styling, the non-flaky formula is suitable for all hair types and leaves your hair looking sleek and polished without buildup. Whether you’re defining curls or slicking back styles, this gel offers the support and nourishment your hair needs.

60 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Pro Lab Alpha Arbutin + Niacinamide Face Cream 100gm

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Pro Lab Alpha Arbutin + Niacinamide Face Cream 100gm

The PRO LAB Alpha Arbutin + Niacinamide Face Cream is a brightening daily facial moisturizer designed to fade hyperpigmentation, reduce dark spots, and even out your complexion. Formulated for a lightweight, non-greasy finish, it targets dullness while keeping the skin deeply hydrated and protected.

120 AED

9% OFFFeatured

Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

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Vaseline Deep Cleanse Milk Nutrient Shampoo 650ml

32 AED

11% OFFFeatured

Hair Styling Products, Hair Care

Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

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Queeny Cazara Wrap & Set Mousse with Argan, Coconut & Olive 200ml

Using Queeny Cazara Wrap & Set Mousse, achieve flawless styles with lasting hold and volume. Whether you’re wrapping, setting, or styling, this lightweight yet powerful mousse locks in your look without stiffness or flaking.

Formulated with our signature trio-oil blend of Argan, Coconut, and Olive oils, it provides superior hold and restores shine and moisture, leaving hair soft, smooth, and full of life.

Key Features:

Strong Yet Flexible Hold: Keeps styles in place while maintaining natural movement.
Adds Volume & Body: Perfect for wraps, roller sets, and sleek styles.
Infused with Trio-Oil Blend: Argan, Coconut, and Olive oils nourish and protect hair.
Shine-Enhancing Formula: Leaves hair with a beautiful, healthy-looking glow.
No Flakes, No Crunch: Delivers a smooth, touchable finish.

How to Use:

Apply Queeny Cazara Wrap & Set Mousse evenly to damp hair. For wrapping, smooth hair down and wrap with a styling wrap or scarf. For roller sets, distribute through hair before rolling. Allow to air dry or sit under a hooded dryer. Style as desired.

40 AED

Feminine Care, Personal Care

Fam sanitary pads, folded and compressed, 10pads, large size, with wings

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Fam sanitary pads, folded and compressed, 10pads, large size, with wings

Fam are feminine pads that have a unique and unprecedented absorption of liquids and secretions to provide maximum protection and comfort for you

– The pad features wings for better fit, elasticity and leakage control.

– Fam feminine pads have the attractive feel of natural cotton.

Designed for your comfort and softer feel than ever before

The design and safety of each femme piece provides around the clock protection, leaving you feeling confident to get on with your day.

– Pad features wings for better fit, flexibility and leak control.

22 AED

8% OFFFeatured

Silky Cool Apricot Face & Body Scrub 1000ml

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Silky Cool Apricot Face & Body Scrub 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

55 AED

6% OFFFeatured