Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Kojie San Skin Lightening Face Cream SPF15 With HydroMoist 22g

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Highlights:

Kojie San Skin Lightening Cleanser + Toner with HydroMoist 100ml

For lighter, softer skin

A dual-action formula that leaves skin clean and hydrated.

Cleanses skin from deep-seated dirt and impurities.

Boosts hydration to help protect the skin from loss of moisture.

Helps promoted skin renewal by eliminating dry, uneven rough skin.

Dermatologically Tested. Hypoallergenic. Paraben Free

45 AED

7% OFFFeatured

Shower Gel, Skin Care

QEI+ Paris Active Harmonie Repair Exfoliating Clarifying Shower Gel 1000ml

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QEI+ Paris Active Harmonie Repair Exfoliating Clarifying Shower Gel 1000ml

This amazing clarifying shower gel gently cleanses and exfoliates your body. Your skin is smooth and glowy. Feel its sensual touch and magical fragrance on your skin. A pure moment of well-being.

The new QEI+ Harmonie Exfoliating & Clarifying Shower Gel cleanses and exfoliates the skin with delicacy. This shower gel eliminates dead cells and activates cell regeneration. It clarifies your skin in depth and gently. Its fine texture enriched with exfoliating microbeads of apricot kernels forms a creamy foam that glides on your skin for a gourmet and delicate scrub.The exclusive formula of this Exfoliating and Clarifying Shower Gel will provide you with a toning shower. After showering, your skin will be radiant and soft as a caress.

Let yourself be seduced by its magical and fruity scent!

280 AED

8% OFFFeatured

Oils & Moisturizer, Skin Care

Veet Gold Black Spots Oil Corrector 1000ml

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Highlights:

Veet Gold Black Spots Oil Corrector 1000ml

Veet Gold Black Spots Oil Corrector is formulated for face and body and contains Lemon Grass extract, Cinnamon Oil to erase and clear black spots, wrinkles and dead skin cells from the body. Contains SPF15 to protect your skin from re-darkening and sun damage.

Veet Gold Black Spots Oil Corrector Ingredients

Cinnamon Oil, Anise Oil, Sweet Almond Oil, Wheat Germ Oil Jojoba Seed Oil

120 AED

25% OFFFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Lightening Shea Butter Soap 125ml

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Highlights:

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Clarity 30ml

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Highlights:

Difeel 100% Natural Essential Oil Blends Clarity 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Energy Essential Oil Blends helps energy levels.
Helps boost activity.

75 AED

10% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

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Highlights:

Gluta Gold Carrot Fast Action Whitening Essential Oil for Face & Body 300ml

Experience professional skincare with Gluta Gold Carrot Fast Action Whitening Essential Oil, formulated for both face and body. This 300ml essential oil is designed to whiten and brighten skin, reduce dark spots, and provide anti-aging benefits. Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil, it helps moisturize, firm, and protect the skin. The oil also includes SPF 45 for sun protection and aims to deliver visible results within 7 days.

Highlights

Fast-acting whitening essential oil for face and body, 300ml volume
Enriched with carrot oil, vitamins E, C, and A, sweet almond oil, and jojoba oil
Helps to brighten skin, reduce dark spots, and diminish wrinkles
Provides moisturizing and firming benefits with SPF 45 sun protection

45 AED

7% OFFFeatured

Gift Sets, Lotion, Serums, Skin Care

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

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Highlights:

UCB European White Half Cast Organic Glutathione & Fennel Seed Lightening

European White Half Cast Body Lotion 500ml, serum 100ml, face cream

Anti-Aging
Anti-Blemish
Anti-Wrinkles
Anti – Pimples
Anti – Stretch Marks
Clear Dark Spots

280 AED

14% OFFFeatured

Doctor Clear Lightening Body Serum 60ml

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Highlights:

Doctor Clear Lightening Body Serum 60ml

Eliminate dry skin with this serum, nourishing botanical moisturizer that conditions and hydrates skin diminishing marks revealing a silky, smooth glow.

In addition, it gives freshness, moisture, and nourishment to your skin.

It let your skin soft and nice.

30 AED

13% OFFFeatured

QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

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Highlights:

QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

The OR INNOVATIVE Exfoliating Soap is everyday part of your life. An efficient body wash product.

Both an exfoliating and cleansing product, its ingredients help soften your skin, give a silky skin, a bright spotless.

Instructions for use:

During the daily shower, soap the body and rinse thoroughly.

For an optimal result, we recommend using the products of the OR INNOVATIVE Range.

Precautions for use:

For external use only, avoid any contact with eyes and in case of irritation stop using the product.

Do not use in children under 12 years old.

105 AED

14% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Vibe Beauty Cream with Kiwi and Milk Extract with Serum 3 in 1

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Highlights:

Vibe Beauty Cream with Kiwi and Milk Extract with Serum 3 in 1

Vibe Beauty Cream nourishing and hydrating formula
Improves skin texture, reduce blemishes, and enhance brightness.
Promotes an even skin tone while protecting against environmental damage.
Keeps skin soft, smooth, and moisturized.
Reduces pigmentation, dark spots, and dullness.
Supports collagen production, reducing fine lines and wrinkles.
Fades acne scars and sunspots for a clearer complexion.
Shields skin from UV rays, pollution, and free radicals.

30 AED

PRODUCTS ON SALES

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20% OFFFeatured

Mask, Skin Care

Reborn Whitening Volcanic Mud Mask 500ml

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Highlights:

Reborn Whitening Volcanic Mud Mask 500ml

Volcanic Mud Mask improve the appearance of your facial skin by improving elasticity and minimising pores, wrinkles and lines. Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

10% OFFFeatured

Nano Half-Caste Whitening Body Lotion with Kojic Acid

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Highlights:

Nano Half-Caste Whitening Body Lotion with Kojic Acid

This body lotion is formulated to texturize your skin, help diminish the appearance of visible spots, dullness and discolourations. It effortlessly ensures a smooth and even luminous complexion with a short duration of usage.

45 AED

10% OFFFeatured

Conditioner, Hair Care

Alattar Deep Conditioning Hair Balm for Growth & Thickness

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Highlights:

Alattar Deep Conditioning Hair Balm for Growth & Thickness

Highlights

Supports Fuller Hair Growth: This deep conditioning balm is formulated to help the appearance of thinning areas on the scalp, promoting visibly thicker and denser-looking hair.
Reduces Visible Hair Shedding: Regular use helps strengthen hair strands and follicles, reducing the appearance of breakage and excessive hair fall.
Scalp Refreshment: Works to effectively cleanse the scalp, reducing the appearance of flakes (dandruff) and leaving the scalp feeling healthy and refreshed.
Strengthens and Lengthens: Designed to reinforce the hair’s structure from root to tip, supporting the overall length and vitality of your natural hair.
Intensive Hair & Follicle Care: Provides essential nutrients to the hair follicles, maximizing their health for stronger, more resilient hair fibers.

45 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo,190ml

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Highlights:

Head & Shoulders Smooth and Silky Anti-Dandruff Shampoo,190ml

Head & Shoulders shampoo for smooth and silky hair cleanses, moisturizes and protects your hair from the ends to the roots Head & Shoulders anti-dandruff shampoo has been selected and tested to get you healthy hair It has been uniquely developed specifically for dry and frizzy hair for 100% dandruff-free hair Head & Shoulders shampoo is the first in the world thanks to its unique strength in getting rid of dandruff and hair damage and fighting impurities stuck in the scalp to get smooth, soft and silky hair from the roots to the ends

Features:

It works to get rid of dandruff stuck in the scalp

Protects and moisturizes your hair from ends to roots

Specially developed for dry and frizzy hair.

It works to remove hair damage and combat impurities stuck in the scalp.

Promotes natural and healthy hair growth

How to use:

Shake the bottle well before use.

Massage your wet hair thoroughly and then rinse with water.

Repeat the process as needed.

15 AED

17% OFFFeatured

Silky Cool Gentle Deep Cleansing Face Wash with Frankincense Facial Wash Foam 150ml

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Highlights:

Silky Cool Gentle Deep Cleansing Face Wash with Frankincense Facial Wash Foam 150ml

Refresh and cleanse your skin with SC Facial Wash Foam, infused with the calming essence of Frankincense. This gentle yet effective formula removes impurities while maintaining skin’s natural moisture balance. Enriched with Niacinamide for a radiant complexion and Boswellia Serrata Extract (Frankincense) to soothe and revitalize, it leaves your skin feeling fresh, soft, and purified.

Key Benefits:
✔ Deeply cleanses without stripping moisture
✔ Soothes and revitalizes with Frankincense extract
✔ Enriched with Niacinamide for a healthy glow
✔ Suitable for daily use

Boswellia Serrata Extract is ideal for those looking for a natural ingredient that soothes, protects, and rejuvenates the skin!

What is Boswellia Serrata Extract?
Commonly known as Frankincense Extract, is derived from the resin of the Boswellia Serrata tree, which grows in India, Africa, and the Middle East. It has been used for centuries in traditional medicine for its powerful anti-inflammatory, soothing, and healing properties.

25 AED

20% OFFFeatured

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

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Highlights:

Every Strand Keratin with Aloe Vera + Vitamin E Repairing Shampoo 399ml

Why I need it: Bring new life to your hair and enjoy this ultra-mild and exotic shampoo, formulated without sodium chloride or sulfates to help protect keratin hair smoothing treatments.
What it is: This exclusive formula with Keratin, Aloe Vera + Vitamin E gently cleanses without diminishing moisture, especially on damaged or keratin-treated hair. Each use of this fabulous wash will leave your hair soft, healthy and incredibly shiny.
How to use it: Apply generously to wet hair and massage into a rich lather from roots to ends. Rinse. Repeat if desired. Follow up with Every Strand Repairing Conditioner for added moisture and shine.

60 AED

7% OFFFeatured

Oils & Moisturizer, Skin Care

Clairissime Pure Glycerin 200ml

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Highlights:

Clairissime Pure Glycerin 200ml

Clairissime is 100% plant-based. It restores lost moisture to dry skin and protects against environmental influences such as cold and sun. It can also be used for baby and infant care.

70 AED

18% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Pomegranate & Manuka Honey Leave-in Conditioning Spray 237ml

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Highlights:

Difeel Pomegranate & Manuka Honey Leave-in Conditioning Spray 237ml

Introducing Difeel Pomegranate & Manuka Honey Leave-in Conditioning Spray, a nourishing leave in conditioner meticulously formulated to replenish and fortify your hair with the natural goodness of pomegranate and manuka honey. Designed to add moisture, strengthen strands, and stimulate hair growth, this versatile spray is an essential addition to your hair care routine.

Ideal for Dry, Damaged Hair

Enriched with the hydrating properties of pomegranate and the fortifying benefits of manuka honey, our leave-in conditioning spray provides instant nourishment to thirsty strands, leaving your hair feeling luxuriously soft and manageable. Say goodbye to dry, unruly hair as our lightweight formula delivers a burst of moisture without weighing hair down

Strengthens & Prevents Breakage

But the benefits don’t stop there – our Pomegranate & Manuka Honey Leave-in Conditioning Spray is specially crafted to strengthen hair, helping to prevent breakage and split ends. By infusing each strand with essential nutrients, it fortifies hair from within, promoting resilience and vitality.

Stimulates Hair Growth

What sets our conditioning spray apart is its ability to stimulate hair growth, encouraging the development of healthy, vibrant locks. Pomegranate extract, re

nowned for its antioxidant-rich properties, revitalizes the scalp and creates an optimal environment for hair follicle health, fostering robust growth and thickness.

Transformative Daily Hair Treatment

Experience the transformative power of our Pomegranate & Manuka Honey Leave-in Conditioning Spray and embrace the beauty of revitalized hair that shines with health and vitality. Whether you’re looking to add moisture, strengthen strands, or stimulate growth, our nourishing conditioning spray is the perfect solution for achieving your hair goals. Unlock the secret to luscious, radiant hair with our Pomegranate & Manuka Honey Leave-in Conditioning Spray – your key to effortless beauty, every day.

165 AED

6% OFFFeatured

Bella White Glow and Radiance Vitamin C Lotion 500ml

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Highlights:

Bella White Glow and Radiance Vitamin C Lotion 500ml

Bella White Glow And Radiance Vitamin C Lotion is formulated with all natural ingredients for healthy, smooth, and radiant skin. pH 5.5 helps prevent acne and maintain skin moisture.

Benefits Of Bella White Vitamin C Lotion

It reduces the appearance of stretch marks on the skin
Unifies your skin complexion with consistent usage
Helps prevent acne breakouts on the skin
Promotes a smooth and healthy skin
Firms your skin

Ingredients: shea butter, aloe vera, and natural extracts such apple, sunflower, and rosemary

How to Use Bella White Glow Lotion

After taking your bath, Pump out some amount of the lotion on your palm and gently massage it all over your body until it is all completely absorbed into your skin.

Frequently Asked Questions

Question: Does vitamin C lotion lighten skin?

Answer: It may also help brighten your skin’s appearance.

Question: Does Bella white lotion contain hydroquinone?

Answer: This formula is free of hydroquinone and contains only safe, natural ingredients.

Question: Is this product fake?

Answer: No…!!! We sell the original product

150 AED

10% OFFFeatured

Washami Healthy Olive Oil Deep Nourishing Shampoo 1080ml

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Highlights:

Washami Healthy Olive Oil Deep Nourishing Shampoo 1080ml

Washami shampoo with the goodness of olive oil that protects and nourishes hair. Formulated specially to nourish rough and dull hair, this shampoo restores shine and lustre with olive oil extract. It nurtures severely depleted hair and provides intense hydration for shiny and manageable hair.

45 AED

GIFT SET

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22% OFFFeatured

Hair Care, Hair Styling Products

ORS Jojoba Oil Hairdress 156gm

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Highlights:

ORS Jojoba Oil Hairdress 156gm

Jojoba oil attracts and holds moisture plus adds shine, providing maximum manageability and a healthy look by lubricating the hair shaft. Hair is left conditioned without a greasy feel.

Directions:

Apply a small amount of Jojoba Oil to the scalp and massage. Brush gently to ensure even distribution, paying attention to the ends of the hair.

35 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Rosewater 40ml

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Highlights:

Difeel Luxury Moisturizing Hand Cream Rosewater 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Rose Water Hand Cream:

Heals, refreshes and nourishes dry skin
Contains Pure Natural Oil andVitamin E
Leaves skin soft and oil free
Protects the skin from aging and free radicals

70 AED

3% OFFFeatured

Creams, Lotion, Skin Care

QV Cream for Sensitive and Very Dry Skin 500ml

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Highlights:

QV Cream for Sensitive and Very Dry Skin 500ml

QV Sensitive & Very Dry Skin Cream is an intensive moisturizer specially formulated for extremely dry and sensitive skin. It is free from fragrances and irritants, making it ideal for skin that needs special care. The cream works to restore the skin’s moisture balance and deeply nourish it, helping to soothe and protect it from irritation.

Benefits and Features:

Provides intense hydration to extremely dry and sensitive skin.
Free from fragrances, dyes, and alcohol, making it safe for sensitive skin.
Helps to soothe irritated skin and protect it from external aggressors.
Maintains skin moisture for long periods.
Suitable for daily use on the face and body.
Absorbs quickly without leaving a greasy or sticky residue.

How to use:

Apply an appropriate amount of cream to clean, dry skin.

Gently massage into the skin until completely absorbed.

Use twice daily or as needed, especially after showering or washing your hands.

Focus on the driest areas such as elbows, knees, and hands.

280 AED

17% OFFFeatured

Washami Aloe Vera Pure & Natural Body Lotion 500ml

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Highlights:

Washami Aloe Vera Pure & Natural Body Lotion 500ml

Washami Pure & Natural Body Lotion has goodness of Aloe Vera Extract that keeps your skin healthy. It hydrates your skin to give you soft, smooth skin. It absorbs immediately and leaves your skin soothed, refreshed and pleasantly fragranced.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with water. Store in a dry place abundant Keep out of reach of children.

25 AED

38% OFFFeatured

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

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Highlights:

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins 150gm

Fair Child Natural & Moisturizing Soap with Amino Acids & Multivitamins is made of Aloe vera and glycerin to protect fragile skins against red spots and other minor irritations. Enriched with Amino Acids, Multivitamins and skin moisturizers to nourish and leave your skin smooth, soft, beautiful and mild toned complexion.

25 AED

25% OFFFeatured

Gold Skin Clarifying Soap with snail slime 180g

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Highlights:

Gold Skin Clarifying Soap with snail slime 180gm

GOLD SKIN clarifying soap with snail slime cleanses the skin thoroughly while removing dead skin cells and other imperfections. Its cleansing base enriched with snail slime helps lighten evenly complexion, moisturizes intensely and gives the skin repairing healing and toning properties. Prevented from all impurities, your skin is ready to receive your GOLD SKIN care.

Product benefits

Moisturises and cleans the epidermis.

Removes dead cells and other imperfections.

Softens the epidermis and gets it supple.

Helps evenly brighten the complexion.

Gives the skin healing and toning properties.

How to use

Lather the soap and apply the mousse onto the face and body.

Rinse thoroughly and gently dry the skin.

For optimal and prolonged action, apply Clarifying Milk or Clarifying Cream GOLD SKIN.

15 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

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Highlights:

Gluta Berry Retinol Fast Action Brightening Glowing Oil SPF45 300ml

35 AED

12% OFFFeatured

Shower Gel, Skin Care

Mekako Gluta-LCP 15Plus Shower Gel 500ml

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Highlights:

Mekako Gluta-LCP 15Plus Shower Gel 500ml

Smooth your skin to radiance!

2 in 1 product both cleanses and polishes the skin.

While surfactants remove dirt and impurities, wax micro granules scrub away dead cells to leave your skin looking refined and more radiant, indeed ready to get the best benefits from subsequent body care treatments.

To complement your mood, a clean fresh scent you will love.

Excellent for daily use for oily and normal skin types.

75 AED

10% OFFFeatured

Moisturizers, Personal Care, Skin Care

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 100ml

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Highlights:

Vaseline Blueseal Vitamin-E Nourishing Skin Petroleum Jelly 100ml

Keeps lips moisturized, preventing them from chapping

Offers your skin gentle protection to safeguard it against dryness

Leaves your skin feeling soft, smooth, and moisturized

18 AED

23% OFFFeatured

Conditioner, Hair Care

Difeel Vegan Keratin Anti Frizz Conditioner 1000ml

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Highlights:

Difeel Vegan Keratin Anti Frizz Conditioner 1000ml

Achieve sleek, silky, frizz-free hair with Difeel Vegan Keratin Anti-Frizz Conditioner. This nourishing, plant-powered formula is designed to deeply condition, smooth flyaways, and improve manageability without weighing hair down. Infused with vegan keratin, it helps reinforce weak strands, reduce breakage, and restore softness for hair that looks healthier and shinier after every use.

Perfect for frizzy, dry, color-treated, or damaged hair, this lightweight yet ultra-conditioning formula delivers essential moisture while enhancing bounce and shine. Hair feels smoother, stronger, and easier to style.

Formulated with conscious care, this conditioner is 100% vegan, cruelty-free, paraben-free, and phthalate-free — providing clean beauty performance you can trust.

Easy and convenient Difeel packaging. Proudly Made in USA.

155 AED