Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Kojic White Soap, Goat Milk & Honey 160gm

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Kojic White Soap, Goat Milk & Honey 160gm

This is Kojic White Goat Milk & Honey Brightening Soap

Lightening skin in 7 days

It helps prevent melanin production, making skin lighter and clearer
Effective in diminishing dark spots, freckles and acne, stretch marks and uneven

15 AED

11% OFFFeatured

Lotion, Tubes, Skin Care

New Light Lightening Shower Gel with Zaban Extracts 750ml

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New Light Lightening Shower Gel with Zaban Extracts 750ml

The exfoliating Shower Gel NEW LIGHT ZABAN cleans and embellishes your skin deeply. Its formula combined with honey moisturizes and cleanses your skin which become silky and refreshed.

40 AED

14% OFFFeatured

Shower Gel, Skin Care

Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

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Bicarbolight Lightening Shower Gel with Bicarbonate and Lemon 500ml

BICARBOLIGHT shower gel with sodium bicarbonate and lemon deeply purifies the skin. Rid of toxins, it is ready to receive the complete care of the BICARBOLIGHT range for a complexion that is always more luminous.

Product benefits

Deeply cleanses the skin

Clarifies and unifies the complexion

Gives radiance to the skin.

How to use

With water, lather shower gel on face and body. Rinse thoroughly and dry gently.

30 AED

18% OFFFeatured

Eve Lavender Moisturising Body Cream 500ml

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Eve Lavender Moisturising Body Cream 500ml

Hydrate your skin with a smooth blend enriched with Lavender Essential Oil. Eve Lavender Moisturizing Body Cream targets tense areas and replenishes skin by sealing in long-lasting moisture, leaving it smooth and calm. The fast absorbing formula leaves no residue, and the Lavender Essential Oil provides a soothing scent to enhance relaxation.

45 AED

13% OFFFeatured

Skin Doctor Donkey Milk Whitening Body Lotion 500ml

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35 AED

8% OFFFeatured

Shower Gel, Skin Care

Medix 5.5 Junior Kids Body Wash Skin Polish and Olive Oil Sensitive Skin Care 1000ml

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Medix 5.5 Junior Kids Body Wash Skin Polish and Olive Oil Sensitive Skin Care 1000ml

120 AED

33% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Whitening Beauty Cream 30gm

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Sandal Whitening Beauty Cream 30gm

Sandal Beauty Cream contains nothing but only natural ingredients to replenish your skin and give your face a rejuvenating vital glow. It looks after your dark spots, fine lines, and wrinkles.

Has longer lasting impact on your skin
Superb healing agent for dry, flaky, rough sun-damaged skin,
It is 100% safe to use as it has no side effects
Made from all-natural herbs like sandalwood
It keeps your skin moisturized and hydrated throughout the day and night with a very small amount.

How to use sandal cream

Wash your face with lukewarm water
Apply some sandal whitening cream on your skin
Lightly Massage the skin until absorbed In Your Skin
Using sandal whitening cream twice a day Gives You Better Results. High-Quality Natural And Botanical Ingredients
Use frequently for great results
From Moisture Loss And Makes Your Skin Smoother And Glower.

20 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Extreme Glow Dark Spot Corrector 50gm

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Extreme Glow Dark Spot Corrector 50gm

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Dark Spot Corrector is an intensive spot treatment formulated to target stubborn areas of discoloration, including dark spots, acne marks, hyperpigmentation, and uneven skin tone. Powered by Niacinamide, Kojic Dipalmitate, Arbutin, Vitamin C, and Licorice Extract, it helps visibly brighten concentrated areas while promoting a clearer, more even-looking complexion.

Enriched with Argan Oil, Valerian Extract, Aloe Vera, and Vitamin E, the formula helps nourish and condition the skin while Glycolic Acid gently supports skin renewal for smoother, healthier-looking skin. With continued use, dark spots appear visibly lighter, leaving skin looking brighter and more even-toned

125 AED

18% OFFFeatured

R&D Care Rice Milk & Arbutin Whitening Lotion 600ml

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R&D Care Rice Milk & Arbutin Whitening Lotion 600ml

Get glowing skin with Arbutin Milk Whitening Lotion. Our lotion helps to get bouncier and brighter skin with this lightweight lotion, which embraces your body with hydration, soft, and supple.

Instructions For Use

Take an adequate amount and apply it to your skin.
Massage it gently until it gets absorbed completely.

45 AED

13% OFFFeatured

Silky Cool Marina Breeze Mineral Bath Salt 750ml

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Silky Cool Marina Breeze Mineral Bath Salt 750ml

Silky Cool bath salts contains many beneficial minerals and nutrients that keep your skin smooth, soft and suppl. It cleanse and purify the skin improving skin’s radiance, tone and texture. Bath salts benefit not only our skin but our entire bodies – from inside out along with fighting stress.

35 AED

PRODUCTS ON SALES

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10% OFFFeatured

Body Gel, Serums, Skin Care

Pretty Cowry Aloe Vera Soothing Gel 120ml

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Pretty Cowry Aloe Vera Soothing Gel 120ml

Say goodbye to acne, pimples and dead skin! The Aloe Vera Gel face wash helps to fight the affected areas of the skin. It also helps to reduce the dryness on the skin. Use it to get a radiant skin.

45 AED

25% OFFFeatured

Bar Soap, Serums, Skin Care

Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

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Dhin Dhin Avocado Exfoliating Lightening Soap 125gm

Dhin Soap avocado made with natural ingredients and is effective in reducing the appearance of blemishes. It’s gentle, non-greasy, and absorbs quickly. Use it regularly to see a noticeable improvement in your skin’s appearance and boost your confidence!

15 AED

22% OFFFeatured

Amalico Chebe Tchad Moringa Mask 360gm

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Amalico Chebe Tchad Moringa Mask 360gm

Chebe Powder and Moringa Oil Hair Cream for Hair Growth African Chebe powder is a Strong deep Moisturizing and hydrating agent that has been used by women in Africa for decades to strengthen and protect hair from damage. Moringaa Oil Contains fatty a

35 AED

14% OFFFeatured

Fruit Of The Wokali 24-Hour Repairing Hand And Body Cream With Papaya Extract 120ml

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Fruit Of The Wokali 24-Hour Repairing Hand And Body Cream With Papaya Extract 120ml

Fruit of the Wokali – Professional Care: Papaya Repairing Hand Cream

Product type: Intensive hand cream / Repairing treatment for extreme dryness

Main ingredients:

Papaya Extract: Contains natural enzymes (papain) that help to soften skin texture and promote gentle renewal.
Deep Restoration Complex: A blend of lipids and essential nutrients that repair the damaged skin barrier.
24h Moisturizing Agents: Formulated to retain moisture for an extended period, even after hand washing.

Main benefits:

Repair for Extremely Dry Hands: Specifically designed to heal cracks, roughness and the feeling of tightness in the most battered hands.
Continuous 24-Hour Hydration: Its slow-release formula ensures that skin stays moisturized and protected throughout the day and night.
Immediate Softness and Smoothness: Instantly transforms rough skin into a smooth, silky-soft surface.
Deep Nutrition: Penetrates the layers of the dermis to strengthen the skin’s natural defenses against external agents (cold weather, detergents, friction).
Professional Texture: Absorbs efficiently to provide comfort without leaving an excessively sticky feeling, allowing you to resume your activities quickly.

30 AED

6% OFFFeatured

Fair & White So Carrot Brightening Radiance Serum 30ml

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Fair & White So Carrot Brightening Radiance Serum 30ml

Brightening, unifying and nourishing, this serum enhances the complexion and clarifies skin tone for soft, comfortable, and luminous skin.

A powerhouse of benefits for your skin. An outstanding beauty product enriched with antioxidant Carrot Oil. Brightening, unifying and nourishing, it enhances the complexion and clarifies skin tone for soft, comfortable and luminous skin.

85 AED

22% OFFFeatured

Disaar Vitamin C Nicotinamide Facial Serum 50ml

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Disaar Natural Hair Care Essential Oil Multicolour 30ml

Prevents hair loss from roots. Stop hair loss. Nutrients composition restores hair tube so it gets strong and thick. Essential oils help your hair grow faster. Vital components flourish hair roots so the density increases. Your own hair repair tool. Repairs follicles and boosts hair growth. Strong anti ageing effect. Naturally healthy and fine hair

Disaar Vitamin C Nicotinamide Facial Serum 50ml

Elevate your skincare routine with the Beauty Nicotinamide Whitening Facial Serum .This transformative facial serum, available in a convenient 50ml bottle, is formulated with the potent combination of nicotinamide and skin-loving ingredients to promote a brighter and more even complexion. Nicotinamide, also known as Vitamin B3, is a powerhouse ingredient known for its skin-brightening properties. This serum harnesses the benefits of nicotinamide to target dark spots, hyperpigmentation, and uneven skin tone, revealing a luminous and radiant complexion. The lightweight and easily absorbed formula makes it a perfect addition to your daily skincare routine. Beyond its whitening properties, this serum also provides essential hydration to the skin, helping to maintain a healthy and supple appearance. It is suitable for all skin types, making it a versatile solution for those seeking a more even and youthful skin tone.

35 AED

8% OFFFeatured

Conditioner, Hair Care

Creme of Nature Butter Blend & Flaxseed Rinse-Out & Leave-In Conditioner 355ml

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Creme of Nature Butter Blend & Flaxseed Rinse-Out & Leave-In Conditioner 355ml

Detangle, hydrate, strengthen, and increase hair elasticity with our Double Duty Rinse-Out & Leave-In Conditioner infused with a Butter Blend, Flaxseed Oil & Argan Oil. This lightweight multi-usage formula is perfect as a rinse-out and leave-In.

110 AED

11% OFFFeatured

PR+ Paris Merveille Intense Carrot Purifying Toner for Black and Mixed-Race Skin 500ml

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PR+ Paris Merveille Intense Carrot Purifying Toner for Black and Mixed-Race Skin 500ml

Radiant Carrot Brightening Toner – not to be confused with a creamy body lotion

Reveal your glow. Naturally.

This brightening toner purifies the skin, evens out tone, and boosts your natural glow.

Infused with carrot, licorice, and mulberry leaf, it’s rich in antioxidants and skin-loving vitamins.

✨ Fades dark spots

✨ Refines and refreshes the skin

✨ Preps your face for creams and treatments

A must-have step in your skincare routine.

Black and mixed-race skin: the step that purifies, refines and preps your skin

A simple cleanse isn’t always enough: impurities remain, the texture lacks clarity, and the skin takes in the following treatments less well. That’s where the toner comes in.

The toner is the most often forgotten step of a routine, even though it changes a lot about how the skin absorbs everything that follows.

The PR+ Merveille Intense Carrot Toner was designed for this precise step.

A toner formulated for black and mixed-race skin: how it works

Gentle purification: removes the last impurities and limescale traces after cleansing.
Skin prep: optimises the absorption of the treatments that follow.
Instant freshness: a clean, comfortable feel, without drying out the skin.

Active ingredients for hyperpigmentation in black and mixed-race skin

Liquorice and carrot: the radiance synergy that preps the complexion from this very step.
Aspergillus ferment: stimulates cellular renewal from the skin-prep stage.
Witch hazel: purifies and refines skin texture.
White mulberry: regulates excess melanin production behind an uneven tone.

Why this toner is different from standard skincare

A light lotion, never drying, unlike strong alcohol-based toners
A step that boosts the effectiveness of the rest of your routine
A quick gesture with a cotton pad, morning and evening
A formula adapted to black, dark and mixed-race skin

How to add this toner to your black or mixed-race skin routine

As a daily treatment: apply with a cotton pad onto the face, right after cleansing, morning and evening, before your serum.

Expert tip: don’t skip this step on busy days: it takes 10 seconds and conditions the effectiveness of everything else.

445 AED

10% OFFFeatured

Fruit of the Wokali Repairing and whitening face cream with natural oat extract and vitamins EY B3 115gm

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Fruit of the Wokali Repairing and whitening face cream with natural oat extract and vitamins EY B3 115gm

Fruit of the Wokali Professional Care – Oat Instant Repairing and Whitening Cream

Product type: Intensive treatment face and body cream / Rejuvenating and brightening moisturizer

Main ingredients: Extract derived from Natural Oats, Vitamin E and Vitamin B3 (Niacinamide).

Main benefits:

Instant Whitening Effect: Formulated to even out skin tone and provide visible brightening from application, restoring lost luminosity.
Anti-aging and anti-wrinkle action: The Vitamin E and B3 complex works in synergy to delay the signs of aging, reducing the appearance of fine lines and wrinkles.
Firming Power: Helps restore the elasticity and firmness of tissues, achieving a much younger and revitalized appearance of the skin.
Natural Restoration: Uses the benefits of oats to restore the skin barrier, leaving skin radiant, beautiful and healthy naturally.
Hydration and Softness: Its deep moisturizing formula ensures that the skin remains smooth, soft to the touch and perfectly moisturized throughout the day.
Comprehensive Rejuvenation: Helps regenerate skin cells, providing a fresh and renewed appearance (“rejuvenating effect”).

45 AED

17% OFFFeatured

Pastil Natural Organic Mustard Hair Oil 65ml

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Pastil Natural Organic Mustard Hair Oil 65ml

Regular use helps to strengthen the hair and maintains its silky shine for longer.

It can rapidly supply nutrition to hair, moisten hair cores, repair damaged hair thoroughly, improve dry hair, and keep hair as bright and soft as hot-oiled.

It can easily smoothen turn up hair and mess up hair, prevent static electricity, and keep hair charming, shiny and moist for a long time.

25 AED

GIFT SET

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17% OFFFeatured

Relaxer, Hair Care

Mega Growth Profectiv No Lye Relaxer Regular Strength 6 Packs

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Mega Growth Profectiv No Lye Relaxer Regular Strength 6 Packs

Profectiv Mega Growth Anti Damage No Lye Relaxer Regular Strength. Unique relaxing cream with an advanced reinforced and protective formula. Contains an ultimate protective blend of natural oils and strengthening proteins at every stage, strengthening hair to protect against breakage, thick ends and dryness.

55 AED

12% OFFFeatured

LightenUp Environmental Shield Day Serum with Vitamin D 30ml

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LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

145 AED

17% OFFFeatured

Washami Rose Skin Delight Body Lotion 500ml

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Washami Rose Skin Delight Body Lotion 500ml

Washami Skin Delight Body Lotion infused with sensual rose scent will leave your skin with a feminine aroma. The pampering non-sticky formula locks moisture in the skin for irresistibly soft, while provides care and indulgence for all skin types.

Safety Information

For external use only. Avoid contact with eyes. If this happens, rinse eyes with water. Store in a dry place abundant Keep out of reach of children.

25 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Baby Powder 40ml

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Difeel Luxury Moisturizing Hand Cream Baby Powder 40ml

his unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Baby Powder Hand Cream:

Acts as an intensive hand moisturizer
Protects the skin from damaging free radicals and aging
Nourishes the skin with natural ingredients

70 AED

14% OFFFeatured

Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

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Odeon Face & Body Scrub Refreshing Soft Healthy Glowing Skin Cucumber & Mint 300ml

Awaken your skin with the cool, refreshing touch of ODEON’s Cucumber & Mint Scrub. This gentle exfoliator works to remove dead skin cells while revitalizing and soothing your skin, leaving it soft, smooth, and naturally radiant. Infused with the calming benefits of cucumber and the energizing boost of mint — it’s your go-to for a healthy, glowing complexion from head to toe.

Highlights

Infused with cucumber to soothe and hydrate
Cooling mint for a refreshed, clean feel
Gently exfoliates to reveal soft, smooth skin
Promotes a healthy, radiant glow

30 AED

13% OFFFeatured

Fruit of the Wokali Black, whitening and rejuvenating face mask, high quality, youthful appearance, 130ml

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Fruit of the Wokali Black, whitening and rejuvenating face mask, high quality, youthful appearance, 130ml

Wakali Black Mask Facial Mask, Contains Whitening And Rejuvenation System, Offers Deep Cleansing, High Quality That Helps Your Skin Regain Its Youthful Appearance, Contains Vitamins A And E, Perfects, Revitalizes And Maintains Your Skin’s Moisture Balance And Unclogs Your Pores Of Dirt

35 AED

25% OFFFeatured

Pastil Hair Remover Skin Refreshing Greem 125ml

Hair Removals, Personal Care

Pastil Hair Remover Skin Refreshing Aleo Vera 125ml

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Pastil Hair Remover Skin Refreshing Aleo Vera125ml

15 AED

8% OFFFeatured

White Express Gold Skin Perfector Serum 30ml

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White Express Gold Skin Perfector Serum 30ml

White Express Gold Extra Whitening Serum with plants extracts takes good care of your skin every day. The butyresorcinol complex softens and protects your body against dryness and lightens you in 5 days.

60 AED

5% OFFFeatured

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

Shower Gel, Skin Care

Fair & White Original Black Soap Exfoliating Shower Gel 940ml

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Fair & White Original Black Soap Exfoliating Shower Gel 940ml

EXFOLIATING SHOWER GEL ORIGINAL BLACK SOAP – Cleanses, softens, brightens.
Discover a complete sensory experience that combines tradition and innovation. Inspired by ancient beauty rituals, the Original Black Soap shower gel perfectly cleanses, perfumes, and exfoliates the skin, revealing its natural radiance.

– Gentle yet effective exfoliation: Natural exfoliating particles remove dead skin cells and promote cell renewal. Skin is left smooth, radiant, and refreshed.
– Well-being: Cleanses the skin, providing immediate softness and comfort.
– Brightening effect: Restores the skin’s natural radiance.
For soft, smooth, cleansed, and radiantly beautiful skin.

With cocoa shell powder, silica, apricot kernels and shea butter extract

95 AED

25% OFFFeatured

Medimix Natural Glycerine Soap 125gm

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Medimix Natural Glycerine Soap 125gm

Get naturally soft and moisturized skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Natural Glycerine Bathing Bar. This is the ultimate daily dose of cleansing and hydration for your skin to keep it naturally soft and moisturized. Our soap has a high content of glycerine in it to give your skin ample moisture, even in winters. Lakshadi oil is time-tested Ayurvedic oil which is an excellent moisturizer, especially effective on dry skin. It is suitable for all skin types and lathers richly for luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED