Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care, Wellness

Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

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Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

23 AED

Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

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Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

CT+ Cream is active against acute dermatitis: eczema, psoriasis, pruigo, local inflammatory and allergic reactions. It stimulates the cutaneous system bringing the skin to its normal physiological condition.

25 AED

25% OFFFeatured

Vitamin White Carrot Serum with Carrot Oil 50ml

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Vitamin White Carrot Serum with Carrot Oil 50ml

Vitamin White Body Serum, with carrot oil, is a nourishing and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

30 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Meilena Beauty Cream

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Meilena Beauty Cream

25 AED

7% OFFFeatured

Creams, Skin Care, Tubes

Carotis Skin Brightening Cream With Vitamin A 30gm

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Carotis Skin Brightening Cream With Vitamin A 30gm

It contains vitamin A, a natural ingredient skin rejuvenation. Carrot oil, another ingredient, is rich in beta-carotene and vitamins, which are skin nourishing agents that help revitalize the skin, increase skin cell turnover, and give it a radiant glow.

Carotis Lightening Cream with Vitamin A is a skin lightening formula that is loaded with the goodness of carrot oil and vitamin A, which act deftly on the skin to soften it, even its tone, and enhances skin quality making it healthy, soft and radiant. Loaded with natural ingredients, this cream will help your skin restore in just 7 days!

65 AED

25% OFFFeatured

Noor Lemon Whitening Soap

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Noor Lemon Whitening Soap

Noor Gold Avocado Whitening Soap is a whitening soap designed to promote brighter, healthier, and more radiant-looking skin. Enriched with avocado and botanical extracts, this best whitening soap helps improve skin appearance by reducing the look of uneven tone and dullness while supporting a natural glow.

Formulated for daily use, this whitening soap deeply cleanses the skin, removing impurities and leaving it feeling fresh, smooth, and revitalized. With consistent use, this best whitening soap helps maintain clean, glowing, and visibly refreshed skin, making it an ideal choice for everyday skincare.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Lauric Acid, Palm Oil, Palm Kernel Oil, Sodium Hydroxide, Glycerin, Sorbitol, Stearic Acid, Olive Fruit Oil, Lemon Extract, Fragrance, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

13% OFFFeatured

Silky Cool Herbs Facial Cleanser 500ml

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Silky Cool Herbs Facial Cleanser 500ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

35 AED

6% OFFFeatured

ACM Sunscreen Spray Midi Sun With SPF 50 Suitable For All Skin Types 200ml

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ACM Sunscreen Spray Midi Sun With SPF 50 Suitable For All Skin Types 200ml

Sun protection spray with SPF 50 for face and body from ACM.
Features easy application on body and face, fast absorption, and does not leave an oily or sticky layer or white marks.
Provides strong and effective protection against UVA (ultraviolet alpha),
UVB (ultraviolet beta), and infrared sun rays.
Contains glycerin and hexanediol to moisturize and protect against skin wrinkles.
Suitable for children from 3 years and adults to protect your skin and your children’s skin from sun rays.
High protection.
Does not leave white marks.
Moisturizes and nourishes the skin.
Non-greasy.
Fast absorption.

85 AED

17% OFFFeatured

Vaseline® Deodorant Dry Serum Bright & Dry 50ml

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Vaseline® Deodorant Dry Serum Bright & Dry 50ml

Vaseline® Deodorant Dry Serum Bright & Dry contains GlutaCollagen & Niacinamide Serum that is quickly absorbed into the skin for visibly brighter, dry and fresh underarms all day

Clinically proven to deeply repair and nourish underarm skin

Comes in a lightweight formula that quickly absorbs into the underarms

Visibly brighter, soft and firm underarm

48-hour sweat and odor protection

25 AED

13% OFFFeatured

Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm

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Skin Doctor Argan & Shea Butter Whitening Scrub For Face & Body 500gm.

Gently exfoliates the skin for a radiant glowing look with refreshed feeling.

This product offers a special formula that contains natural exfoliating particles and Argan & Shea Butter which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

PRODUCTS ON SALES

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5% OFFFeatured

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Shower Gel, Skin Care

Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

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Fair & White Douche Exfoliant Energizing Exclusive Vitamin C 940ml

Energizing Exfoliating Shower Gel – With Vitamin C

Treat your skin to an invigorating, cleansing, and exfoliating treatment with Vitamin C. Its sensorial texture, with exfoliating microbeads, eliminates impurities and dead skin cells, leaving skin visibly smoother and more radiant. Every morning, awaken your senses with its rich, exfoliating lather and a fresh, fruity, and invigorating fragrance. For effective exfoliation, an energy boost, and luminous skin, day after day.

95 AED

17% OFFFeatured

Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

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Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

All –in-1 Removes even waterproof makeup+ cleanses+ firming

No rinse, no harsh rubbing Face, lip,eyes

All skin type, even sensitive skin

Benefits:

This formula is enriched with collagen, known for enhances skin elasticity, firmness, Anti-aging. It easily removes all impurities and makeup from the face, eyes and lips, even long-lasting products; can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, firming and smooth.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in morning or evening .No need to rinse.

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

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Difeel 100% Pure Essential Oil Orange Oil, Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: Orange Citrus

Our Orange Oil:

Acts as an anti-inflammatory, antidepressant, antispasmodic, antiseptic, aphrodisiac, carminative, diuretic, tonic, sedative and cholagogue substance

75 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Skin Doctor Gold Keratin Hot Oil Hair Treatment 1000ml

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Skin Doctor Gold Keratin Hot Oil Hair Treatment 1000ml

Deeply repairing Skin Doctor Gold Keratin Hot Oil Hair Treatment Mask strengthens the hair against all types of environmental damages and increases its resistance to breakage.
– Provides extraordinary softness and smoothness.
– improves durability and fulness.
– Protects the hair.

How to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

40 AED

15% OFFFeatured

Conditioner, Hair Care

Sunny Isle Jamaican Black Castor Oil Edge Control Gel 99gm

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Sunny Isle Jamaican Black Castor Oil Edge Control Gel 99gm

It’s infused with authentic Jamaican Black Castor Oil that acts as an effective moisturizer to give hair a vibrant, naturally beautiful shine. Whether your hair is natural or chemically treated, this edge gel works to keeps it looking neat. It’s especially good for women who are transitioning from relaxed to natural and are working with different hair textures.

55 AED

15% OFFFeatured

Fair & White Original Black Soap Purifying Softening Soap 200gm

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Fair & White Original Black Soap Purifying Softening Soap for Combined to Greasy Skins 200gm

The F&W Black Soap contains Cocoa Butter, Vitamin E and an antibacterial agent. To clean and purify gently the skin. Ideal for normal to oily skin.

55 AED

8% OFFFeatured

MAAKE Papaya Glowing Shower Gel Scrub 1000ml

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MAAKE Papaya Glowing Shower Gel Scrub 1000ml

Our Glowing Shower Gel scrub is exactly what it sounds! A scrub for a delightful foamy bath, enriched with Papaya extract, vitamin E, and pumice stone exfoliating particles that gently cleanse and exfoliate the skin, removing impurities and dead cells, leaving your skin soft, lightly fragranced and with a subtle glow!

Results in smoothened skin. Non-abrasive.

Instructions: Apply a generous amount and massage onto wet skin, bring up to a lather, scrub, then rinse off. Suitable for daily use; if you have extremely sensitive skin, use 2-3 times a week. Use our Glowing Hand & Body Lotion to moisturize after use.

Caution: For external use only. Avoid contact with eyes. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

55 AED

14% OFFFeatured

Noor Hair Removal Cream Rose

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Noor Hair Removal Cream Rose

Noor Gold Hair Removal Cream (Rose) is designed for quick and effective removal of unwanted hair while leaving the skin soft and smooth. Enriched with a pleasant rose fragrance, it offers a gentle hair removal experience suitable for multiple body areas. The formula works within minutes for convenient at-home use.

Benefits

Removes unwanted hair quickly and gently
Leaves skin soft, smooth, and silky
Suitable for all skin types
Works in just a few minutes

Ingredients

Aqua (Water), Cosmo Wax-D, Cetyl Alcohol, Mineral Oil, Sodium Calcium Aluminum Silicate, Potassium Thioglycolate, Perfume, Aloe Vera, Vitamin E

How to Use?

Apply Noor Gold Cream Hair Remover on the desired area.
Leave for five to seven minutes.
Remove all the cream with the provided plastic spatula.
Rinse thoroughly with water.
Store at room temperature and avoid exposure to direct sunlig

30 AED

12% OFFFeatured

Shower Gel, Skin Care

Aveeno Skin Relief Body Wash For Dry & Sensitive Skin 532ml

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Aveeno Skin Relief Body Wash For Dry & Sensitive Skin 532ml

Formulated for dry and sensitive skin, this body wash helps relieve discomfort while gently cleansing the skin.
Enriched with natural oat and rich emollients, it soothes and nourishes the skin, leaving it feeling soft and hydrated.
The fragrance-free, hypoallergenic formula is designed to be gentle enough for everyday use, and it is clinically proven to help restore the skin’s moisture balance.
Ideal for those with eczema or sensitive skin.

Soothes dry and sensitive skin
Enriched with natural oat
Fragrance-free and hypoallergenic
Clinically proven to restore moisture balance
Ideal for sensitive skin and eczema-prone skin

Ingredients:
Water, Glycerin, Cocamidopropyl Betaine, Sodium Lauroamphoacetate, Avena Sativa (Oat) Kernel Extract, Sodium Chloride, Citric Acid, Fragrance, Polyquaternium-7, Sodium Benzoate, Caprylyl Glycol, Hydroxypropyl Methylcellulose, Propylene Glycol, Disodium EDTA.

Disclaimer:

While Niceone strives to ensure the accuracy of product images and information, some updates to packaging or ingredients may occur before they are reflected on our site. Products may occasionally ship with different packaging, but we always guarantee item quality. We recommend reviewing product labels, warnings, and usage instructions before use and not relying solely on the information provided on Niceone.

220 AED

12% OFFFeatured

Difeel Caffeine & Castor Shampoo for Faster Hair Growth 1000ml

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Difeel Caffeine & Castor Shampoo for Faster Hair Growth 1000ml

Caffeine & Castor Shampoo

Natural Formulation Caffeine and Castor Oil Shampoo
Helps stimulate faster hair growth.
Strengthens & hydrates to prevent breakage.
Smoothes hair follicles, leaving hair softer and silkier
Helps thicken, thin, lifeless hair.
Made in USA

Quick Hair Growth

Shampoo infused with Caffeine and Castor Oil to help fortify hair and encourage faster healthier hair growth.

Caffeine Oil for Hair Growth

Helps deeply condition and hydrate hair while cleansing for a full, smoother finish.

220 AED

GIFT SET

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18% OFFFeatured

Creams, Skin Care

African Dream Cream with Aloe Vera Extract 500gm

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African Dream Cream with Aloe Vera Extract 500gm

Brilliant Skin Cream African Dream Aloe Vera is a cosmetic product designed to deeply nourish and moisturize the skin. The cream contains natural extracts of aloe vera, known for its ability to soothe and moisturize the skin. The cream aims to give the skin a healthy appearance and a smooth texture.

Benefits and features:

The cream provides intense hydration to the skin, making it soft and radiant.

Soothes the skin and reduces inflammation and irritation.

Works to soften the skin and make it softer and more elastic.

Gives the skin a pleasant and refreshing scent throughout the day.

Contains natural ingredients that nourish the skin and maintain its health.

How to use:

Apply an appropriate amount of the cream to clean, dry skin.

Massage gently until the cream is completely absorbed.

It can be used daily in the morning and evening or as needed.

45 AED

14% OFFFeatured

BERG White Miracle Anti-Mark Cream

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Highlights:

BERG White Miracle Anti-Mark Cream

A powerful whitening and anti-mark cream designed to lighten skin, reduce freckles and stubborn dark spots, and restore a youthful glow. Enriched with Vitamin B6 and Niacinamide, it supports skin health while SPF 30 provides protection from harmful UV rays. Noticeable results in just 5 days.

Key Benefits:

Reduces freckles, marks, and dark spots
Extra whitening for radiant, youthful skin
Protects against UV rays with SPF 30
Enriched with Vitamin B6 & Niacinamide
Visible results in only 5 days

30 AED

10% OFFFeatured

Dr Meinaier 5 Days Action Tomato Gluta Whitening Serum 120ml

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Dr Meinaier Papaya Whitening Sugar Scrub 650gm

The DR Meinaier Papaya Sugar Scrub is a gentle exfoliating scrub enriched with papaya extract. It combines natural sugar crystals and papaya enzymes to remove dead skin cells, leaving skin soft, smooth, and refreshed. Suitable for all skin types, it promotes a radiant complexion and helps with even skin tone while moisturizing for a healthy glow.

45 AED

17% OFFFeatured

Alattar Pink Peel Off Mask 125ml

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Highlights:

Alattar Pink Peel Off Mask 125ml

The pink peel of the mask helps unclog pores, control oiliness, and reduce wrinkles.

Benefits:

Keep your face smoother.

Absorbs blackheads and anti-aging skin and dissolves blackheads easily in pores.

How to use:

Cleanse your skin before applying the mask.

Apply the mask evenly over your face, including your forehead, cheeks, nose, and chin.

Let the mask dry on your skin for 20-30 minutes, then rinse off with warm water.

25 AED

20% OFFFeatured

Reborn Milk Clay Mask 500ml

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Reborn Milk Clay Mask 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

20% OFFFeatured

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

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Highlights:

Reborn Arabic Coffee Butter For Dry & Sensitive Skin 500ml

Reborn Beauty Arabic Coffee butter Skin Cream : This botanically-rich daily cream naturally delivers deep-long lasting moisturization to even the dries skin. Our blend of intensive Cocoa Butter and Vitamin E softens and helps relieve extremely dry, rough, cracked skin. With use, skin is nurtured back to smooth, pampered comfort. Directions : Apply daily on face and body, massage thoroughly where needed.

40 AED

25% OFFFeatured

Vitamin White Serum with Vitamin Cocktail 50ml

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Vitamin White Serum with Vitamin Cocktail 50ml

The Vitamin White Body Serum, with a fruit cocktail, is a clarifying and anti-impurity complex. It soothes and relieves dry skin, providing great comfort; and thanks to its antibacterial and anti-inflammatory properties, it is also recommended as a treatment for certain skin problems such as acne.

Application

After showering or bathing, apply serum to damp skin. In order to repair and hydrate it. Full use of the range is recommended.

30 AED

11% OFFFeatured

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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Highlights:

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

11% OFFFeatured

A Bonne Citrus Swirl Velvet Sugar Crush Premium Brightening Sugar Oil Scrub 600g

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Highlights:

A Bonne Citrus Swirl Velvet Sugar Crush – Premium Brightening Sugar Oil Scrub

Revitalize your skin with A Bonne Citrus Swirl Velvet Sugar Crush, a luxurious 100% sugar oil scrub crafted to gently exfoliate, brighten, and hydrate. Featuring a fine, skin-friendly texture, it removes dead skin cells and impurities without irritation, revealing smooth, radiant, and healthy-looking skin.

Infused with the goodness of Organic Peach and Lemon Extracts, this scrub delivers a refreshing citrus aroma while nourishing and energizing the skin. The powerful 10x VITA-8 Complex combined with 10x Niacinamide works to visibly enhance brightness, even out skin tone, and restore a natural glow.

Perfect for all skin types, this premium scrub offers a spa-like experience at home, leaving your skin soft, supple, and luminous after every use.

Key Benefits:

Gentle Exfoliation: 100% sugar granules polish away dead skin cells without harming the skin
Fast Brightening: 10x VITA-8 Complex helps promote radiant and even-toned skin
Hydration Boost: Niacinamide and natural oils lock in moisture for long-lasting softness
Nourishing Care: Organic Peach and Lemon extracts refresh and rejuvenate the skin
Radiant Complexion: Regular use helps achieve a healthy, glowing look

How to Use:
Apply to wet skin and massage gently in circular motions, focusing on dry or rough areas. Rinse thoroughly with clean water. Use regularly for optimal results.

Indulge in the zesty freshness of A Bonne Citrus Swirl Velvet Sugar Crush and enjoy skin that’s smooth, bright, and beautifully refreshed.

40 AED

10% OFFFeatured