Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

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QEI+ Paris Active Or Innovative Intense Lightening Body Lotion 500gm

Fabulous and luxurious toning agent allying delicacy and performance, this unique care QEI+ signs your beauty by hydrating, by unifying and by limiting the dark spots, repairing all the imperfections by revealing the brightness of your skin. It reveals day after day in the perfection, a complexion of infinitely sublime beauty.

Directions for use:

The evening having cleaned carefully the skin with the tonic lotion, having applied the body milk to the dark zones, by massing slightly.

For an optimal result, we recommend you to add the serum to the Body Milk Or Innovative.

250 AED

38% OFFFeatured

Valera Face Cream Vitamin C 45ml

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Valera Face Cream Vitamin C 45ml

25 AED

18% OFFFeatured

Oils & Moisturizer, Tonners, Skin Care

Yoko Vit-C Intense Brightening Booster Essence 490 ml

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Highlights:

Yoko Vit-C Intense Brightening Booster Essence 490 ml

Provides Vitamin C that is 10 times more concentrated than normal formula.

No worries of dull skin, dark spots, and rough marks.

Helps reduce dark spots and uneven skin tone.

Provides Hyaluronic Acid that locks in moisture and does not dry out skin after scrubbing.

Provides Collagen to make skin elastic and smooth.

45 AED

13% OFFFeatured

Majesty Musk Oil Hand And Body Lotion 355ml

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Majesty Musk Oil Hand And Body Lotion 355ml

Highlights Enhances the skin’s defences and preventing future damage Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine Enriched with fast penetrating nutrients that relaxes rough and dry skin

65 AED

25% OFFFeatured

Medimix Turmeric & Argan Oil Soap 125gm

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Medimix Turmeric & Argan Oil Soap 125gm

Get naturally pure and glowing skin with Fast Acting Ayurveda! Turn your every day bath into an Ayurvedic beauty ritual with Medimix Ayurvedic Turmeric & Argan Oil Bathing Bar. This is your perfect daily skincare regime that keeps skin clean and pure so it glows from within. Turmeric is time-tested for its healing properties that work wonders on skin. Infused with Argan oil which is rich in Vitamin E and fatty acid to keep skin moisturized and supple. This Bathing Bar contains Ayurvedic herbs that improve skin radiance, and prevent bad odour and dryness. It is suitable for all skin types and lathers richly for a luxurious cleansing. Medimix’s new bathing bar range is crafted to give your skin the natural care it deserves. Get SkinFit with the power of Fast Acting Ayurveda!

15 AED

20% OFFFeatured

Shower Gel, Skin Care

Dhin Dhin Exfoliating Shower Gel Chocolate 200ml

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Dhin Dhin Exfoliating Shower Gel Chocolate 200ml

Dhiin Dhiin Exfoliating Shower Gel Chocolate is used for hair growth, moisturizer, anti-veneer and hair loss treatment is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans

20 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Disaar Snake Oil Miracle Lightening and Moisturizing Oil 100ml

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Disaar Snake Oil Miracle Lightening and Moisturizing Oil 100ml

Disaar Snake Oil Miracle contains natural extracts that rapidly infiltrate into the skin. It is also said to have a range of anti-aging benefits such as reducing fine lines, wrinkles, and hyperpigmentation, and improving elasticity & hydration.

Increase hair blood circulation on the scalp while also promoting hair growth.Improve the quality of your hair by helping it become stronger and smoother.It is a great skin moisturizer.Helps hydrate the skin, moisturize and reduce wrinkles.

20 AED

25% OFFFeatured

Yong Chin Papaya Face Wash 100ml

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Yong Chin Papaya Face Wash 100ml

Gently loosens and dissolves dull surface cells and impurities, increasing healthy circulation

YC Papaya Face Wash helps gently loosens and dissolves dull surface cells and impurities, increasing healthy circulation with dramatically improved tone and texture for a healthy, vibrant complexion. It helps reduce pimples, reduces dark spot, redness and results in less breakouts.

How to use: Gently apply onto wet skin all over the face, rinse off with fresh water.

30 AED

43% OFFFeatured

Vaseline Deo Dry Serum Bright Renew 45ml

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Highlights:

Vaseline Deo Dry Serum Bright Renew 45ml

Vaseline Deo Dry Serum Bright & Renew A lightweight formula, 2X dry fast, with a unique blend of Glutathione, Collagen, and concentrated Vitamin C&E Clinically proven to deeply repair and brighten underarm skin Absorbed deeply and to recover damaged skin surface for healthy & bright underarms 48-hour sweat and odor protection.

20 AED

PRODUCTS ON SALES

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3% OFFFeatured

Gift Sets, Hair Care, Hair Mask

Olaplex 3-Piece Mobile Hair Styler Set 300ml

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Olaplex 3-Piece Mobile Hair Styler Set 300ml

If you’re looking for a set that helps restore the health of your hair, especially if it’s prone to damage from heat or chemical treatments, the Olaplex set is an excellent choice.

Features and benefits:

Helps prevent hair breakage and damage
Takes blonde color to a lighter shade without damaging it
Formulated to act as a tonic for color-treated and normal hair
Protects your hair while using chemical products

Instructions for use:

The set includes three main products:

Olaplex #3: An at-home treatment that rebuilds damaged bonds within the hair, helping to repair hair damaged by coloring or chemical treatments. It improves hair health and reduces breakage.
Olaplex #4: A moisturizing shampoo that gently cleanses while locking in moisture, leaving hair soft and smooth.
Olaplex #5: A moisturizing conditioner that helps to deeply moisturize the hair, enhancing its elasticity and making it healthier and more manageable.
No. 3: Apply to damp hair after shampooing and leave on for 10-30 minutes, then rinse thoroughly.
4 & 5: Use the shampoo and conditioner as you would any regular shampoo and conditioner. Apply shampoo to wet hair, then rinse. Next, apply conditioner and let it sit for a few minutes before rinsing.

Warnings for use:

Do not use on dry hair: Make sure hair is moisturized when using product #3.
Avoid contact with eyes: If contact with eyes occurs, rinse thoroughly with water.
Do not use if you are allergic: If you are allergic to any ingredient in the products, avoid using them.
Use as recommended: Don’t overuse the products, and follow the attached instructions for best results.

580 AED

13% OFFFeatured

Cathy Doll White Milk Shine Peeling Body Scrub 320ml

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Cathy Doll White Milk Shine Peeling Body Scrub 320ml

Cathy Doll White Milk Shine Peeling Body Scrub – Radiant, Smooth Skin with Every Use

Reveal soft, glowing skin with the Cathy Doll White Milk Shine Peeling Body Scrub, a luxurious exfoliating gel infused with nourishing milk protein, white strawberry, coenzyme Q10, and a blend of skin-loving ingredients. Designed to gently remove dead skin cells and impurities, this creamy scrub leaves your skin brighter, smoother, and deeply hydrated.

The gentle, moisture-rich gel texture exfoliates without irritation, making it ideal even for sensitive skin. By sloughing off dull, inactive skin cells, it promotes cell renewal and helps fade dark spots, fine lines, and rough patches—giving your skin a naturally radiant and youthful appearance.

Key Benefits:

Gently exfoliates dead skin cells for smoother, softer skin
Brightens and evens skin tone, reducing dullness and dark spots
Hydrates and nourishes with a rich blend of milk protein, almond oil, and hyaluronic acid
Helps improve skin elasticity and reduces the appearance of wrinkles
Promotes skin renewal, leaving the body visibly fresher and more luminous
Non-irritating formula suitable for all skin types (not recommended for facial use)
Leaves skin clean, fresh, and never greasy after use

Powerful Natural Ingredients:

Milk Protein: Rich in amino acids and lactic acid, it nourishes, softens, and brightens skin while gently exfoliating.
White Strawberry Extract: Known for antioxidant benefits, it helps reduce dark spots and enhance skin radiance.
Coenzyme Q10: Boosts skin energy, helps smooth fine lines, and protects against oxidative stress.
Hyaluronic Acid: Deeply hydrates and locks in moisture for plump, supple skin.
Niacinamide (Vitamin B3): Brightens, improves texture, and calms irritated or sensitive skin.
Almond Oil & Vitamin E: Intensely moisturize and protect the skin’s natural barrier, improving softness and elasticity.
Vitamin C: Supports a more even skin tone and protects against free radicals and premature aging.

How to Use:
Apply an appropriate amount of the scrub to dry skin before showering. Gently massage in circular motions until dead skin cells peel off. Rinse thoroughly with clean water. For best results, use twice a week. Avoid use on the face as facial skin is more sensitive.

35 AED

11% OFFFeatured

Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

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Fruit Of The Wokali Professional Care Oat Rejuvenating And Moisturizing Anti-Wrinkle Facial Serum 50ml

Fruit of the wokali professional care oat anti-wrinkle rejuvenating serum deep hydration, renewed skin feels smoother and more suitable, intensive hydration, reduces wrinkles, tightens skin, repairs acne scars, helps to brighten, illuminate, soften, firms skin and gives elasticity, redensifies and rejuvenates skin. This anti-wrinkle serum helps transform the appearance of aged skin by acting both on the surface and penetrating it. The complexion looks more radiant in one week of use. The skin’s texture looks smoother.

40 AED

13% OFFFeatured

ActiveX Professional Callus Remover Gel for Foot Care and Pedicure Treatments 500ml

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ActiveX Professional Callus Remover Gel for Foot Care and Pedicure Treatments 500ml

ActiveX Professional Callus Remover Gel is specially formulated to help soften stubborn calluses, rough heels, and hardened skin. The fast-acting gel works within minutes to prepare thickened skin for gentle removal during pedicure treatments and foot care routines.

Suitable for both professional and personal use, the formula helps simplify callus maintenance while leaving feet feeling smoother and softer.

Highlights

Fast-acting formula helps soften hard, thickened calluses and rough skin.
Suitable for professional salon pedicures and home foot care routines.
Ideal for use on heels, soles, and other dry, hardened areas of the feet.
Helps prepare callused skin for easier filing and removal.
Easy-to-apply gel formula with quick action in 3–5 minutes.
Suitable for beauty salons, spas, foot care specialists, and personal use.

35 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub with Cucumber 1000ml

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Highlights:

Skin Doctor Face & Body Scrub with Cucumber 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Cucumber Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells impurities and dirt to replace them with fresh clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion
with an adequate amount of scrub then rinse.

50 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash with Cherry Blossom Scent 250ml

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GLUTA C Kojic Plus+ Body Wash With Lavender Scent 250ml

Smell the luxurious aroma of Lavender in the Gluta-C Intense Whitening Body Wash with Lavender scent!

Infused with calming Lavender and hydrating oils, it sets the mood for a relaxing spa-like shower experience!

It is specially formulated to reduce hyperpigmentation, prevent blemishes, and improve skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

45% OFFFeatured

PR+ Paris Exfoliating Lightening Soap Preference Aloe Vera

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Highlights:

PR+ Paris Exfoliating Lightening Soap Preference Aloe Vera

PR+ Préférence Lightening Exfoliating Soap is a face and body exfoliating soap specially designed for black and mixed race skin. It contains the best lightening plant extracts and Aloe Vera which naturally soothes and softens the skin. Your skin is gently cleansed and purified. The scrub exfoliates the skin and removes dead skin cells. It is an effective cosmetic product that helps to even out your complexion and prepares it to receive the treatments of the entire PR+ Préférence range.

165 AED

10% OFFFeatured

Crave Sparkling Glow Beauty Soap

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Crave Sparkling Glow Beauty Soap

Achieve A Radiant, Spotless Complexion With Crave Sparkling Glow Beauty Soap. This Multi-action Beauty Soap Is Formulated To Target 12 Of The Most Common Skin Problems, Delivering Noticeable Results In Just 5 Days. Whether You’re Struggling With Dark Spots, Blemishes, Or Uneven Skin Tone, Crave Sparkling Glow Beauty Soap Is Your All-in-one Solution For Glowing, Healthy Skin.

45 AED

17% OFFFeatured

Silky Cool Acetone Nail Polish Remover- Effortless Salon-Quality Care for your Nails

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Silky Cool Acetone Nail Polish Remover- Effortless Salon-Quality Care for your Nails

Silky Cool Nail Polish Remover has a Light and gentle formula that removes polish without harming the nails. It acts faster without being harsh to the nails. It also has added glycerin that Infuses moisture to counteract acetone’s drying effects, keeping nails healthy and hydrated. Experience the perfect balance of efficacy and care with Silky Cool. Say goodbye to stubborn polish and hello to silky-smooth nails! Available in convenient sizes, including a 1-gallon option for professional use, Silky Cool is perfect for both salons and at-home nail care routines.

25 AED

20% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Enriched Vitabright Gel Eye Patch 84gm

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Highlights:

Trimay Enriched Vitabright Gel Eye Patch 84gm

On your journey to beauty and confidence, there are times when your skin needs a little help. That help comes in the wonderful form of the Trimay Enriched Vitabright Gel Eye Patch. Key Features : Long Lasting Hydration: Like an overflow of fresh water for your skin, these patches provide deep hydration, keeping your skin always velvety and glowing. Brightening and Reducing Puffiness: Niacinamide, or the ?beauty vitamin,? gives your skin the evenness you want and visibly reduces signs of fatigue to give you a fresh look like after a long night’s sleep. The Magic of Active Ingredients: With extracts of Siberian pine, carrot, pomegranate and an army of antioxidants, vitamin C and tranexamic acid, these patches work wonders in reducing puffiness, strengthening skin’s barrier and diminishing signs of fatigue. Comfort at Hand: Their soft texture sits gently on your skin without leaving greasy marks or disturbing.

120 AED

GIFT SET

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8% OFFFeatured

Creams, Skin Care

ACM Laboratoire Boréade Global Anti-Blemish Skincare 40ml

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Highlights:

ACM Laboratoire Boréade Global Anti-Blemish Skincare 40ml

The cream effectively corrects skin blemishes and helps prevent their reappearance for clean, more evenly soothed skin .

Benefits and features:

Thanks to its SMA complex combined with prolonged AHA and salicylic acid, Boréade Global prevents the appearance of blemishes and promotes the disappearance of spots and blackheads .
Purifies skin texture and tightens pores .
Neutralizes shine while moisturizing the skin .
This skincare also contains lupine peptides and quinoa peptides which are known for their soothing and anti-irritant action .
Day after day, the skin is soothed and cleansed without dryness, and the complexion is more even.

How to use:

Apply morning and evening on the face for at least two months .
During application, a temporary tingling sensation associated with the activity of the product may occur . If sensation persists, discontinue use .
Avoid the eye area .
Avoid sun exposure or use appropriate protection due to the risk of increased skin sensitivity to UV rays when using products containing alpha hydroxy acids .

110 AED

16% OFFFeatured

Curly & Wavy hair, Hair Care

Cantu Acai Berry Revitalizing Curl Cream 340gm

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Highlights:

Cantu Acai Berry Revitalizing Curl Cream 340gm

Cantu Acai Berry Revitalizing Curl Cream is a specially developed cream designed to define, nourish and revitalize curls. Enriched with high-quality ingredients such as acai berries and shea butter, this cream provides intensive moisture and care for curly hair.

The rich formula of the curl cream helps detangle hair, reduce frizz and improve the natural curl structure. It gives the curls definition, smoothness and shine without weighing them down.

The acai berries it contains are known for their antioxidant properties, which can protect hair from environmental damage and promote hair growth. The shea butter moisturizes and nourishes hair from root to tip.

The Cantu Acai Berry Revitalizing Curl Cream is ideal for curly hair and is free from harmful chemicals such as sulfates, parabens and mineral oils. Give your curls new vitality and defined shape with this high-quality curl cream.

42 AED

8% OFFFeatured

Luster’s Pink Super Hydrate & Shine Masque 326ml

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Highlights:

Luster’s Pink Super Hydrate & Shine Masque 326ml

Rich and creamy.

Provides incredible care that you can see and feel from the first application.

Moisturizes, gives shine and suppleness.

Makes untangling easier.

Contains an excellent blend of botanical moisturizers, plant extracts and vitamins.

Ideal for all hair types and styles including natural, thermally styled and chemically treated hair.

HOW TO USE:

1.Apply generously to damp, freshly washed hair.

2.Cover the hair with a plastic cap.

Leave on for 15-30 minutes.

4.Rinse thoroughly and towel dry. Apply leave-in conditioner and detangle hair.

5.Use a heat cap or hairdryer (on warm setting) for deep penetration and best results.

55 AED

8% OFFFeatured

Reborn Strawberry Massage Cream 500ml

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Highlights:

Reborn Strawberry Massage Cream 500ml

Heat things up with our oil, moisturizing creams Massage Oil & Cream are made with lovely fruits extracts and gorgeous essential oils, they’re perfectly for relieving tension and easing those achy muscles & Soothing Touch Massage Creams offer a deeply moisturizing, long lasting glide that is enhanced with fruits and essential oils and easy to clean up..

55 AED

18% OFFFeatured

CBL Lightening Body Milk Lotion 500ml

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Highlights:

CBL Lightening Body Milk 500ml

The “CBL Lightening Body Milk 500ml” is a body lotion that claims to have skin lightening properties. Here is some information about this product:

Brand: The brand “CBL” is associated with this body lotion.
Product Type: This is a body lotion, designed to be applied to the skin to moisturize and potentially help brighten the skin.
Capacity: The lotion is supplied in a 500 ml bottle, which makes it a large capacity product.
Usage: This body lotion is intended to be applied to the skin, preferably after showering or bathing, to moisturize and possibly lighten the skin. It is recommended to apply it regularly for best results.
Lightening properties: The term “lightening” in the product name suggests that it may contain ingredients designed to lighten the skin. However, it is important to note that lightening products may have different effects on each person and it is recommended to do a skin sensitivity test before regular use.

70 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 8.3 Light Golden Blond 100ml

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Highlights:

Bolony Hair Color Cream 8.3 Light Golden Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

14% OFFFeatured

ActiveX Gold Face & Body Scrub 500ml

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ActiveX Gold Face & Body Scrub 500ml

Experience the luxurious radiance of ActiveX Face & Body Scrub 500ml in the Gold variant. This indulgent scrub is infused with gold particles, known for their rejuvenating properties. It gently exfoliates and revitalizes the skin, leaving it looking radiant and refreshed. Elevate your skincare routine with the opulence of gold and indulge in a rejuvenating experience with ActiveX Face & Body Scrub Gold.

30 AED

4% OFFFeatured

Carotis Brightening Cream Jar With Vitamin A 300ml

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Highlights:

Carotis Brightening Cream Jar With Vitamin A 300ml

It contains vitamin A for skin protection and is a safe brightening agent that works by acting on the enzymes that play a vital role in the production of melanin pigment.

Carrot oil, another ingredient in this skin-Brightening cream, is rich in beta-carotene, vitamins, and minerals. These skin-nourishing agents nourish the skin, keep it in optimal health, and rejuvenate it to its brilliant best.

Carotis Brightening Cream with Vitamin A is a natural skin-Brightening formula that is loaded with the goodness of carrot oil and vitamin A, which act deftly on the skin to soften it, even its tone, and rebuild it to give you healthy, soft skin with a radiant glow. Containing antioxidants, alpha arbutin, and vitamins galore, this body lotion will give you a turnaround in just 7 days!

115 AED

13% OFFFeatured

AR Vitamin E Anti Melasma Booster Serum 10ml

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Highlights:

AR Vitamin E Booster Serum Shot 10ml

Facial Serum riches in nourishing value from Vitamin E. Concentrated formula helps to replenish moisture to the skin. Helps to smoothen, soften and moisturize the skin, giving the skin look full of water and helps to protect the skin from wrinkles, dark spots. The serum also combines the value of Vitamin C and Collagen to help the skin look radiant, the pores look firmer. Reveals smooth, youthful skin naturally, if use continuously on a daily basis.

35 AED

29% OFFFeatured