Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

White Express Classic Cocoa Butter Body Milk 500ml

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White Express Classic Cocoa Butter Body Milk 500ml

A moisturizing body balm that helps to repair the environment (sun, wind, cold …) provides an immediate fresh, calming feeling, intensively rehydrates the suppleness and softness of the skin. Ideal for being outdoors and in the sun. Use: Apply to clean and healthy skin every morning and evening and insist on the very dry areas. Distribute easily and evenly. Avoid contact with the eyes.

Aqua, Theobroma Cacao Extract, Glyceryl Stearate, Petrolatum, Propylene Glycol, Glycerin, Coconut Oil (Nucifera), Mineral Oil, Theobroma Cacao Seed Butter, Palm Oil, Cetyl Alcohol, Dimethicone, Butylresorcinol, Tocopheryl Acetate, Parfum, Hydroxyethylcell

85 AED

10% OFFFeatured

Scrubs, Shower Gel, Skin Care

Pretty Be Brightening Body Wash African Black Soap 1000ml

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PrettyBe Brightening Body Wash African Black Soap 1000ml

45 AED

20% OFFFeatured

Yoko Goat Milk Soap 80gm

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Yoko Goat Milk Soap 80gm

Goat milk extract soap mixed with collagen Nourishes smooth, soft skin Helps wrinkles and uneven skin tone look faded.

How to use

Rub to create foam and use to clean the body. Rinse with clean wa

12 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Lavender Oil 150ml

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Mamado Aromatherapy Natural Lavender Oil 150ml

Mamado 100 percent pure Lavender Oil Is for soothing, normalising and balancing.
 It is blended with sweet almond oil.It is blended with sweet almond oil. It is an antiseptic and anti-inflammatory. 
It can be used to treat minor skin complaints (including dandruff) and burns. 
Other use of lavender oil includes insect repellent and cure of insomnia, migraine and other related conditions.
 Direction to Use: Apply a small amount of lavender oil directly to the affected skin and massage well. 
For treatment of dandruff apply to wet hair and leave as long as possible prior to shampooing.
 Alternatively apply a small amount to your hair as you use a normal shampoo.

40 AED

13% OFFFeatured

Xtreme Collection Mixed Berry Facial Scrub 500ml

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Xtreme Collection Mixed Berry Facial Scrub 500ml

Gentle exfoliant that eliminates dry skin and aids in the regeneration of skin cells.

How to use

Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean wafer.

35 AED

7% OFFFeatured

DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

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DR.MEINAIER Luxury 24K Gold Jelly Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

8% OFFFeatured

Shower Gel, Skin Care

Double Dose Ultra Whitening Molato Shower Gel Vitamin C Fast Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel Vitamin C Fast Action 1000ml

55 AED

25% OFFFeatured

Bioskin Exfoliating and Lightening Soap 180gm

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Bioskin Exfoliating and Lightening Soap 180g

BIOSKIN exfoliating and clarifying soap deeply cleans and smoothes the skin texture. The pomegranate extracts it contains help stengthen its protective action. Your complexion is more even and your skin radiant.

Product benefits

The skin is smoother.
A unified and radiant complexion.
Better penetration of Bioskin® care assets.

How to use

Foam Bioskin exfoliating soap.

Wash the body and face with small circular movements.

Rinse with clear water.

15 AED

38% OFFFeatured

Yong Chin Lemon Face Wash 100ml

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Yong Chin Lemon Face Wash 100ml

Provide deep cleansing for your skin by totally eliminating pore blocking residue.

YC Lemon Face Wash its an anti-acne face wash, specially formulated to provide deep cleansing for your skin by totally eliminating pore blocking residue. The natural extracts help control excess oil, prevent and control the bacteria accumulation that causes pimples while control excess oil of skin, to reveal skin that is smooth, radiant, clear, moist and fresh.
Moisturizes and clean the skin using YC Cucumber Face Wash :
– Protects your skin from drying out.
– Gives skin softness, radiance and freshness.
– Gently cleanse the complexion and prevent shine from excess oil.
– Get rid of impurities and prevent their formation by exfoliating the skin.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

JUUCEE Pear Petale Shower Gel 450ml

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JUUCEE Pear Petale Shower Gel 450ml

JUUCEE Pear Petale Shower Gel 450ml is a gentle, juicy shower gel with a sweet, refreshing pear scent. It helps restore the skin’s protective barrier and hydrates the skin.

45 AED

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8% OFFFeatured

Skin Care, Sunscreen

LightenUp Anti-Aging Sunscreen SPF-50 ULTRA UVA PA++ (Roll On) 90ml

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LightenUp Anti-Aging Sunscreen SPF-50 ULTRA UVA PA++ (Roll On) 90ml

Introducing LightenUp Anti-Aging Sunscreen SPF-50 ULTRA UVA PA++ (Roll On), a lightweight UV lotion that offers comprehensive protection against sunburn, premature aging, and skin discoloration caused by UV exposure.

Formulated with the natural and innovative active ingredient, Luremin, this lotion provides remarkable anti-wrinkle and anti-aging benefits. It helps prevent the breakdown of the skin’s elasticity while soothing and firming the skin for a youthful appearance.

It is important to remember that skin is constantly exposed to UV rays, even on cloudy days, making daily UV protection essential for its health and vitality. UVA rays, in particular, are a leading cause of sun damage, contributing to wrinkles, sagging skin, and dark spots.

To minimize sun exposure, it is recommended to limit outdoor activities between 10 am and 4 pm, when the sun’s rays are the strongest.

Directions: Apply on the face before going out, It is effective for cloudy weather also.

Key Ingredients: Deionized Water, C12-15 Alkyl Benzoate, Titanium Dioxide, Denatured Alcohol, Cyclopentasiloxane, Glycerin, Propylene Glycol, Cyclohexasiloxane, Dimethicone, Glyceryl Stearate, Pentylene Glycol, Potassium Cetyl Phosphate, Triazine, Caprylyl Glycol, Xanthan Gum, Alumina, Aluminum Stearate, Chlorphenesin, Polyhydroxystearic Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sorbitol, Cyclotetrasiloxane, Disodium EDTA, BHT, Triethanolamine, DihydroxyMethylchromone.

110 AED

11% OFFFeatured

Yong Chin Peeling Gel with Vitamin C 150gm

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Yong Chin Peeling Gel with Vitamin C 150gm

Brightens and smooths, eliminates dead skin cells.

YC is proud to present Peeling Gel with Vitamin C for smooth care of dead skin cells without irritation on skin. Especially developed for the bright skin tone, this enzymatic exfoliating solution gently eliminates dead cell and impurities, leaving the skin instantly smooth and velvety soft.
Enriched with skin nourishing vitamins, when used regularly, your skin will be soft, smooth, bright and healthy which enriched with skin nourishing vitamins.

How to use:

Apply gel on dry skin. Gently massage in circular motion to visibly exfoliate. Rinse with water. For extra enzymatic exfoliation, leave on for 3 to 5 minutes before rinsing. Use 1-3 times a week depending on skin sensitivity.

40 AED

36% OFFFeatured

Creams, Skin Care, Tubes

Betasol Plus Cream 30gm

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Betasol Plus Cream 30gm

For the relief of the inflammatory and pruritic manifestations of corticosteroid-responsive dermatoses. In the treatment of moderate to severe plaque-type psoriasis.

35 AED

13% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Bath Set 3X1 Pcs Es011

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Moroccan Oil Intensive Hair Mask Olive 1000ml

The Moroccan Oil Intensive Hair Mask Olive is a deeply nourishing treatment designed to restore and rejuvenate dry, damaged hair.
Enriched with olive extract and Moroccan oil, this luxurious mask deeply hydrates, strengthens, and repairs your hair, leaving it silky, smooth, and revitalized.
This Mask is a unique cream combines with Olive Oil to create the ideal nurturing for hair that needs help.
This rich botanically content mask is most needed to damage hair exposed to chemical processing or treated with extremely high heat styling.
This mask is formulated to detangled hair, seal, and protect it from styling damage.
Hair becomes naturally more Manageable, Strong, and Healthy.

35 AED

17% OFFFeatured

Lady Diana Lemon Deep Purifying Face Wash Clear Confidence 150ml

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Lady Diana Advanced Anti-Stretch Mark Lotion Smooth-Repair Skin 500ml

Rediscover smooth, resilient skin with Lady Diana advanced anti-stretch mark lotion, expertly formulated to combat the appearance of stretch marks and enhance skin elasticity. This intensive lotion is enriched with powerful natural ingredients like cocoa butter, vitamin E, and hyaluronic acid, which work together to deeply moisturize and repair skin tissues.

25 AED

10% OFFFeatured

Silky Cool Hot Oil Garlic Deep Conditioning Hair Treatment for Hair Growth 1000ml

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Silky Cool Hot Oil Garlic Deep Conditioning Hair Treatment for Hair Growth 1000ml

Keep your hair Shiny & Healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream.

45 AED

20% OFFFeatured

Bar Soap, Lotion, Skin Care

Kojique Exfoliating and Lightening Soap with Kojic 230gm

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Kojique Exfoliating and Lightening Soap with Kojic 230gm

Antiseptic and medicated soap, this soap exfoliates, removes impurities from the skin and protects your epidermis. It gives your complexion freshness and softness all day long.

20 AED

13% OFFFeatured

Extreme Glow Strong Lightening Serum 50ml

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Extreme Glow Strong Lightening Serum 50ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Serum combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing formula developed to deliver advanced lightening benefits while maintaining skin comfort. Designed to target stubborn discoloration, it helps visibly improve the appearance of uneven skin tone and promote a clearer, more even-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with skin-conditioning botanicals and moisturizing ingredients, it helps keep skin soft, smooth, and hydrated while supporting a healthier-looking complexion. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant.

130 AED

11% OFFFeatured

Gift Sets, Serums, Skin Care

Makari Naturalle Multi-Action Extreme Glow Revitalizing Face Serum 50ml

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Makari Naturalle Multi-Action Extreme Glow Revitalizing Face Serum 50ml

Say bye-bye to dark circles with our Extreme Toning Serum. This skin-replenishing brightening serum works to fade dark undereye circles and brightens the look of dull, dehydrated skin, all while protecting your skin against harmful UV Rays.

Recommended for all skin types
-Apply a thin layer 2x daily, morning and night, all over on a freshly cleansed face.
-Can be used to treat dark spots, blemishes and age spots on body

85 AED

29% OFFFeatured

Face Powders, Make Up, Powders

Skin Doctor Rose Perfumed Talc Powder 250gm

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25 AED

GIFT SET

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13% OFFFeatured

Creams, Skin Care

Melano Pharma Sebanoin Face Wash

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Melano Pharma Sebanoin Face Wash

Sebanoin facial wash for acne-prone skin reduces excess oil and refines pores

Sebanoin Facial Wash purifies and removes excess oil without drying,

exfoliates the skin and removes dead skin cells, has antioxidant power,

helps remove blackheads and whiteheads, leaves the skin soft, velvety and extremely clean.

Glycerin – honey – d-panthenol – salicylic acid – tea tree oil

Apply the lotion to wet skin, massage gently, leave for a minute, then wash well with water

For best results, use when needed

35 AED

11% OFFFeatured

Conditioner, Hair Care

Amalico 100% Batana Conditioner 500ml

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Amalico 100% Batana Conditioner 500ml

Experience the miracle of Batana oil with our 100% raw conditioner. Sourced from Honduras, this Conditioner promotes hair growth and treats hair loss. With no additives or fillers, it’s a natural solution for healthy hair. Try our 500ml bottle and see the results for yourself. 🌺

40 AED

14% OFFFeatured

Edge Control, Hair Care, Hair Styling Products

Ors Olive Oil Edge Control Hair Gel 64g

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Ors Olive Oil Edge Control Hair Gel 64g

The ORS Olive Oil Edge Control Hair Gel is a must-have for achieving sleek and polished hairstyles. This gel is enriched with olive oil, which helps to moisturize and strengthen the hair while providing maximum hold and control. It effectively smooths down edges and flyaways, giving your hair a neat and polished finish. Suitable for all hair types, this edge control gel is long-lasting and non-greasy, leaving your hair looking sleek and well-groomed throughout the day.

30 AED

22% OFFFeatured

Lotion, Oils & Moisturizer, Skin Care, Gift Sets

Skinamm Turmeric Super Whitening Oil Gel 200ml & Turmeric Super Whitening Skin Lotion Face & Body 500ml

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Skinamm Turmeric Super Whitening Oil Gel 200ml & Turmeric Super Whitening Skin Lotion Face & Body 500ml

Features moisturizing and antioxidant properties

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

70 AED

10% OFFFeatured

Moisturizers, Skin Care

iCan London Nursery Jelly Rose 368gm

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iCan London Nursery Jelly Rose 368gm

iCan London’s Nursery Jelly Rose NEW FORMULA is ideal for all baby’s skin needs. Use it to heal dry skin, protect minor cuts, and reduce diaper rashes. It is made from 100% pure triple purified petroleum jelly, contains no irritants and is hypo-allergenic.

iCan London Nursery Jelly Rose Key Features

Help keep baby’s dry skin healthy-looking and glowing all-day
Formulated to provide visible relief from extremely dry skin when used regularly
Gentle on skin
Light Rose fragrance
Made with triple-purified jelly
Ideal for dull skin, cracked skin, or dry skin
Soothes and moisturizes baby’s skin
Helps seal out wetness creating a barrier for sensitive skin

iCan London’s Rose Petroleum Jelly is a skin moisturiser which helps protect the skin. Our petroleum jelly contains Lavender and Chamomile oil. Soothes chapped skin & lips. Helps prevent nappy rash. Soothes minor burns. Softens dry skin. Soothes minor scrape. Suitable for Babies – Children – Adults. For All skin types.

How to use
Dip fingertips through the jelly and spread across especially dry areas on the skin until absorbed. Excellent for cuts, burns, or problem areas like hands, feet, elbows, and heels. Repeat as needed throughout the day.

45 AED

13% OFFFeatured

Neutrogena Hydro Boost Water Gel Cleanser 200ml

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Neutrogena Hydro Boost Water Gel Cleanser 200ml

Neutrogena’s new Hydro Boost Water Cleansing Gel is an all-in-one system that leaves your skin hydrated. With an innovative, light gel formula that works with water, it glides over the face and instantly rids your skin of impurities and makeup, leaving it quenched and refreshed.

Benefits and features:

Removes dirt and impurities without damaging the skin’s natural layer.
It contains hyaluronic acid, a powerful humectant that attracts water to the skin and keeps it hydrated.
Gives the skin a feeling of freshness and vitality.
Suitable for all skin types, including sensitive skin.
Lightweight formula that won’t clog pores.
Suitable for sensitive skin.

How to use :

Wet your face with water.

Apply a small amount of gel to your hands.

Lather the gel between your hands.

Gently massage the gel onto your face.

Rinse it with warm water.

Dry your face with a soft towel.

65 AED

7% OFFFeatured

Hair Care, Hair Detangler

Reborn Beauty Hair Serum Frizz Ease 100ml

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Reborn Beauty Hair Serum Frizz Ease 100ml

Expertly formulated with a unique blend of silicones. Protect each dehydrated strand against the onset of frizz. Boosts shine. With silk proteins and natural oil extract, this frizzy hair serum smoothes for more manageable and lustrous results, and provides heat protection. Expertly formulated for medium-thick and wavy-curly hair types, but suitable for all levels of frizz. With thermal protectant. Safe for color-treated hair. DIRECTIONS OF USE:Before applying the serum, make sure your hair is moist.Uae a towel to dry them.Now take a generous amount of serum in your palms and apply it on each hair strand. Massage your hair gently for 2 minutes.

65 AED

22% OFFFeatured

SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

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SofnFree Hair Straightening Cream with Aloe Vera Super 450ml

Sofnfree Coritical Crème Relaxer is best suited for coarse hair and is enriched with Aloe Vera Milk. Aloe vera milk is specially added to ensure that the hair is well nourished and conditioned while relaxing and to ensure that scalp irritation is reduced. This cream gives you smooth, healthy hair and adds incredible shine to your hair.

For coarse hair
Works fast for silky, soft and super soft hair
Contains vitamin E and aloe vera milk
Helps soothe the scalp during the relaxation process
Ideal for healthy, straight hair

35 AED

5% OFFFeatured

Samira Exfoliating Soap 200gm

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Samira Immense Whitening Fade Cream 100gm

This Fade Cream gives you a flawlessly radiant complexion by effectively correcting discoloration such as dark spots, age spots, post-acne scars and uneven skin tone.

Fades uneven skin tone
Minimizes appearance of wrinkles
Removes discoloration
Leaves your face feeling soft and refreshed
SPF 15

How to use: Apply evenly on face and neck.

Key ingredients: Biotermaclearycin

380 AED

10% OFFFeatured

Shower Gel, Skin Care

Melano Red Carrot Shower Gel Scrub 1000ml

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Melano Red Carrot Shower Gel Scrub 1000ml

Melanotone Red Carrot Shower Gel Scrub is an exfoliating shower gel infused with natural red carrot extract, designed to reveal soft, smooth, and radiant skin. Its antioxidant-enriched formula helps eliminate impurities while stimulating cell renewal. Thanks to its exfoliating micro-grains, it deeply cleanses without irritating the skin. Used regularly, it evens out skin tone and restores vitality. Ideal for all skin types, this product leaves skin feeling refreshed and visibly brighter. A true beauty ritual for silky-smooth, radiant skin every day.

45 AED