Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Fair & White Exclusive Whitening Serum 30ml

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Fair & White Exclusive Whitening Serum 30ml

This serum was specially developed for the face. The powerful formula is ideal for eliminating skin discoloration and dark spots on the skin and for brightening the complexion overall. This product does not bleach the skin, but lightens the skin tone and ensures an even complexion. Discoloration and dark spots are prevented. The light gel texture is suitable for oily skin that tends to become contaminated. The skin becomes noticeably softer and silky. Fair & White skin lightening products are proven to be a safer alternative to similar products from other manufacturers. They are specially developed to lighten the skin. The entire complexion becomes lighter, the appearance of age spots, scars and acne scars is reduced, and skin structure is improved. When used as intended and combined with sun protection, your skin will look youthful and healthy in the long term.

95 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Dhin Dhin Tube Gel 50gm

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Dhin Dhin Tube Gel 50gm

Introducing **Dhiin Dhiin Gel**, a powerful dermatological treatment specifically formulated to provide relief from a variety of skin conditions. Enriched with Clobetasol Propionate 0.05%, this potent topical steroid effectively reduces inflammation, redness, and itching associated with eczema, psoriasis, and other skin disorders. The gel comes in a convenient, easy-to-use tube, ensuring precise application to affected areas. Whether you’re seeking to soothe irritated skin or manage chronic conditions, Dhiin Dhiin Gel offers fast-acting, reliable relief, helping you achieve healthier, more comfortable skin.

20 AED

14% OFFFeatured

Reborn Lemon Cleanser 230ml

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Reborn Lemon Cleanser 230ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin. This products provide various benefits: they remove make-up, provide a deep cleanse and refresh your skin

30 AED

B.B. Clear Vitamin C Lightening Soap 190gm

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B.B. Clear Vitamin C Lightening Soap 190gm

B.B. Clear 5 in 1 light. Skin respectful Lightening Soap be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

15 AED

11% OFFFeatured

Clairissime Whitening Toning Lotion 200ml

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Clairissime Whitening Toning Lotion 200ml

Clairissime Whitening Toning Lotion perfectly cleanses the skin and tones the epidermis. Its exfoliating action removes the dull veil on the skin’s surface, allowing the whitening agents to penetrate deeper into the epidermis more effectively.

85 AED

14% OFFFeatured

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

15% OFFFeatured

Bar Soap, Face Wash, Skin Care

New York Fair & Lovely Lightening Soap w Vitamin C + Hyaluronic Acid 200g

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New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid 200gm

Introducing our New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid, a gentle cleanser that effectively removes impurities and exfoliates the skin with its smooth foam and gentle micro-beads. It leaves your skin feeling regenerated and naturally radiant. Infused with a feminine and sweet fragrance, it provides a delightful cleansing experience.

Directions: Wet your skin with warm water and gently massage the soap into a lather. Apply the lather to your face and body, and then rinse thoroughly with water. Use the soap 1-2 times a week for best results.

Warnings: Avoid the eye area during use to prevent any potential irritation.

Key Ingredients: Hyaluronic Acid, Vitamin C.

55 AED

14% OFFFeatured

Cleansers, Tonners, Skin Care

Ladi Diana Collection Classic Cleansing Toner 250ml

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Ladi Diana Collection Classic Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural ingredients extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Pink Blossom Shower Gel 500ml

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Skin Doctor Pink Blossom Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor Pink Blossom Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

22% OFFFeatured

Valera Glowing Skin Body Lotion

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Valera Glowing Skin Body Lotion

35 AED

PRODUCTS ON SALES

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15% OFFFeatured

Hair Care, Hair Food

Sunny Isle Extra Dark Jamaican Black Castor Oil Hair Food Pomade 113ml

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Sunny Isle Extra Dark Jamaican Black Castor Oil Hair Food Pomade 113ml

Feed your luscious tresses with our our 100% all-natural Extra Dark Jamaican Black Castor Oil Hair Food Pomade. It is the perfect solution for moisturizing dry scalp and preventing hair breakage while combating frizzy hair and fighting dandruff. It’s especially effective on natural or transitioning hair as it adds definition and shine to your every style.

Features & Benefits:

100% natural Infused with organic, authentic Extra Dark Jamaican Black Castor Oil
Moisturizes dry scalp
Helps prevent Hair breakage
Combats hair frizz and dandruff
Free of petroleum and minerals

55 AED

20% OFF

Skin Care, Spot Corrector

Paw Paw Dark Spot Remover Papaya Extract 25ml

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Paw Paw Dark Spot Remover Papaya Extract 25ml

Concentrated corrective treatment for the most difficult spots: hands, feet, elbows, phalanges Reduces and prevents skin imperfections

Fast and effective action

Evens complexion, spots quickly faded

20 AED

11% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free 3 Minute Miracle Conditioner 475ml

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Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free 3 Minute Miracle Conditioner 475ml

Welcome to hair hydration heaven! Aussie 3 Minute Miracle Moist Detangling Deep Conditioner quenches dry, knotted hair in just 3 minutes-and detangles fast with up to 90% less hair breakage.* This hardworking hydration miracle absorbs quickly and deeply to transform damaged, dry hair into silky, ready-to-style strands. It’s the must-have step in your hair care routine that saves you time and sets you up for the style you want. Plus, it’s certified PETA Cruelty-Free and made without parabens, sulfates, or dyes-even more to feel good about. This rich, creamy formula contains 3x more moisture than an ordinary conditioner and is infused with nourishing avocado oil. It’s great for hair types straight to curly. Just massage into clean, wet hair from mid-length to ends, let it work its magic for 3 minutes and rinse out. You’ll emerge from the shower with hair that feels and smells amazing and is primed for your perfect style. For the ultimate moisture trifecta, use it with Miracle Moist Shampoo and Miracle Moist Conditioner every time you need a boost of hydration and an extra hand with detangling. Finally, you can give your hair all the moisture it deserves and say goodbye to painful detangling and breakage. AUSSome style, here you come! *Vs. non-conditioning.

85 AED

11% OFFFeatured

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

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Highlights:

Biocos Hydrating Body Lotion Honey, Vitamin E & Sunflower Oil for Dry Skin

Deeply Hydrates: Locks in moisture to transform dry, rough skin into a smoother, more supple texture with Glycerin and Mineral Oil.
Youthful Glow: Vitamin E and Sunflower Oil enrich the skin, reducing the appearance of fine lines and reviving skin’s natural elasticity.
Restores Softness: Quickly absorbs to soften and nourish skin, leaving it feeling silky and hydrated without any residue.
Skin Rejuvenation: Encourages healthy skin turnover and collagen production with Retinyl Palmitate, enhancing skin’s firmness and vitality.
Antioxidant Protection: Fights environmental stressors with powerful antioxidants in Vitamin E, maintaining skin’s health and radiance.

40 AED

17% OFFFeatured

Cologne, Fragrances, Kids & Baby Care

Baby Bench Colonia Lemon Drop 200ml

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Highlights:

Baby Bench Colonia Lemon Drop 200ml

Especially formulated for you and your family’s delicate skin,

Baby Bench Colonia is gently scented and has a non-irritating formula

Maintains the smoothness of your skin keeping it fresh and clean

Especially formulated for you and your family’s delicate skin

Anti-bacterial prevention of Every day use of our Children

Dermatologist and allergy-tested for a safe and secure use for babies

25 AED

18% OFF

Diamond White Lightening Lotion 300ml

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Diamond White Lightening Lotion 300ml

Diamond White super-treating beauty milk is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

45 AED

8% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

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Dr. Rashel Soap to Shorten & Tighten the vagina & Restore Moisture 100g

Dr. Rashel sterile soap for women is anti-itch and gentle on the skin and ideal for controlling unwanted odors in the sensitive area

Dr. Rachel’s gentle soap works to remove odors resulting from sweating and candida bacteria that cause unwanted odors.

How to use:

Wash the external area around the vagina while showering for 1-2 minutes

Then rinse the area with water

Use daily and periodically

60 AED

17% OFFFeatured

Bio Claire Lightening Oil 60ml

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Bio Claire Lightening Oil 60ml

The lightening cream without hydroquinone Bio Claire stimulates the skin lightening process in a natural way while ensuring the complete elimination of skin imperfections. Thanks to its natural Bio-Vegetal activator, the skin becomes healthy and luminous.

25 AED

1% OFFFeatured

COSRX Low-pH Good Morning Gel Cleanser 150ml

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COSRX Low-pH Good Morning Gel Cleanser 150ml

A mild cleanser designed to restore the optimal pH balance to the skin without the irritation. It consists of natural ingredients for a gentle but effective formula with a pH of 5.0-6.0

69 AED

15% OFFFeatured

Bar Soap, Skin Care, Tubes

LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

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LightenUp With Milk Protein Exfoliating Soap with Lactic Acid 200gm

Introducing our LightenUp Milk Protein Exfoliating Soap. This gentle yet effective cleanser is designed to revitalize your skin and promote natural radiance. The soap’s smooth foam and gentle exfoliating microbeads work together to eliminate dead cells, leaving your skin regenerated and naturally radiant. Immerse yourself in the delightful fragrance that adds a touch of femininity and sweetness to your cleansing routine.

Directions: Cleanse your skin with warm water and gently massage the LightenUp Milk Protein Exfoliating Soap into a lather. Rinse thoroughly and pat dry. For optimal results, we recommend using the soap 1-2 times a week.

Key Ingredients: Lactic Acid.

55 AED

GIFT SET

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22% OFFFeatured

Hair Care, Hair Mask

Amalico Chebe Tchad Rosemary Shampoo 500ml

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Amalico Chebe Tchad Rosemary Shampoo 500ml

Chippy shampoo is used for hair growth, moisturizer, anti-veneer and hair loss treatment Chippy Chad Natural Shampoo Made of 100% Original Chippy Powder from Chad is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.

35 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil 30ml

Extra Premium Grade

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Vitamin C Beauty Cream

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Highlights:

New Face Vitamin C Beauty Cream

New Face Vitamin-C contains Hyaluronic Acid with Organic Orange Essence, deep moisturizes and improve fine lines of dull skin

NewFacePK is dedicated to providing high-quality beauty and skincare products that enhance your natural glow. Our mission is to bring innovative, safe, and effective beauty solutions to our customers. With a commitment to excellence, we ensure that every product meets the highest standards of quality and customer satisfaction.

Quality Assurance:: All our products undergo strict quality control to ensure safety and effectiveness.

Customer Satisfaction:: We prioritize our customers’ needs by offering premium products and exceptional service.

Trusted Brand:: Our commitment to authenticity and excellence makes us a trusted choice in the beauty industry.

Worldwide Shipping:: We deliver across Pakistan and internationally, ensuring timely and secure shipments.

25 AED

17% OFFFeatured

Body Mist, Fragrances, Make Up, Unisex

Melano Folie Melano Body Splash 250ml

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Highlights:

Melano Folie Melano Body Splash 250ml

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

How to use:

A tropical body splash blending sweet apple, mango, and pineapple. Its fruity, uplifting scent refreshes your skin and brightens your mood all day long.

25 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Cucumber 500ml

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Highlights:

Pretty Cowry Face Scrub Cream Cucumber 500ml

Pretty cowry face scrub cream hydrates and balances oil,leving the skin clearer and smoother

INGREDIENTS： Water, Glycerin, Ceteartrimonium Chloride, Carbomer, Olive Oil PEG-7 Esters, Sodium Hyaluronate, Caprylyl Glycol, Methylisothiazo-linone, Papaya (Chaenomeles Sinensis) Fruit Extract, Saccharide Isomerate.

SODIUM HYALURONATE:

It can keep the skin moist and smooth, delicate and tender, and full of elasticity. It has the functions of anti-wrinkle, anti-wrinkle, beauty care and restoration of the physiological functions of the skin.

45 AED

9% OFFFeatured

Vaseline Damage Repair Milk Nutrient Shampoo 650ml

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Vaseline Damage Repair Milk Nutrient Shampoo 650ml

32 AED

11% OFFFeatured

Royal Beauty Peach Moisturizing Face Cream 500ml

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Highlights:

Royal Beauty Peach Moisturizing Face Cream 500ml

Royal Beauty Peach Moisturizing Face Cream is a hydrating and nourishing cream designed to provide intense moisture while leaving your skin soft, smooth, and radiant.
Infused with natural peach extract, known for its rich vitamin content and antioxidant properties, it helps to revitalize and brighten the complexion.
This lightweight formula absorbs quickly, replenishing dry skin without feeling greasy.
Ideal for daily use, it deeply moisturizes and helps maintain the skin’s natural balance, leaving it feeling refreshed and hydrated throughout the day.
Perfect for all skin types, this cream gives your skin a healthy, glowing appearance.
This cream is enriched with Peach Extract rich in Vitamins, Potassium and Manganese, an ideal ingredient for those concerened about the ageing of skin.
The essentail fatty acids from peach helps your skin retain mositure and maintain elasticity for radiant and relaxed complexion.

40 AED

13% OFFFeatured

Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

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Highlights:

Veet Gold Carrot Super Whitening Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Carrot oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

Enchanteur Radiant White Romantic Lotion 250ml

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Enchanteur Radiant White Romantic Lotion 250ml

Enchanteur Radiant White Perfumed Body Lotion keeps your skin moisturized and radiantly fairer while leaving it gorgeously fragrant. It contains Pomegranate extracts evens skin tones and strengthens the skin’s barrier and glow reflectors for instant visible fairness.

20 AED

10% OFFFeatured

Yong Chin X3 Advanced Facial Niacinamide Serum 30ml

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Yong Chin X3 Advanced Facial Niacinamide Serum 30ml

Enhances youthful radiance and brightens the complexion, targeting the appearance of dark spots.

YC X3 Advanced Facial Niacinamide Serum is a highly concentrated formula with niacinamide (vitamin B3) designed to enhance your skin’s appearance. This serum helps reduce the look of dark spots and uneven skin tone while strengthening the skin’s barrier. Its advanced formulation targets discoloration, redness, and glycation-related yellowing, leaving your complexion even and radiant.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45 AED