Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Purec Pure Egyptian Secret Halfcast Lotion 400ml

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Purec Pure Egyptian Secret Halfcast Lotion 400ml

Purec Egyptian Secret Halfcast Lotion is formulated to firm and brighten the skin with dynamic combination of 100% natural ingredients that target Pimples & Wrinkles. It Also leaves skin the soft & moisturized all day.

Direction for use

Apply morning and evening on cleansed skin. Gently massage till complete absorption.

60 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

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Lamia Gold Beauty Whitening Cream and Serum Formula Pack of 6

Goodbye to aged and dark skin
LAMIA Beauty Cream is for you to keep glowing and look young. This cream has a 3 day guaranteed beauty formula with Active Care for Dark Skin. It is safe for the skin as it contains no harmful ingredients. One of its prominent features is it contains SPF 30 which provides good protection against harmful UV rays and therefore can reduce the risk of developing not just skin cancer, but premature skin aging, and pigmentation as well so that you look young and fresh throughout.

90 AED

29% OFFFeatured

Face Powders, Powders, Make Up

Skin Doctor Rose Perfumed Talc Powder 250gm

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25 AED

25% OFFFeatured

AR Vitamin E La Lacy Perfume Body Cream 200gm

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AR Vitamin E La Lacy Perfume Body Cream 200gm

AR Vitamin E La Lacy is a sweet and cute girl. Gentle lotion is absorbed quickly. It is not sticky Helps to keep the skin plump. Along with the value of Vitamin E and Sunflower oil to nourish and soften the skin. The fragrance lasts all day long.

30 AED

10% OFFFeatured

AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

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AR Gluta Vitamin E Collagen Lotion Moisturizer Serum Firm & Smooth Skin 400ml

It’s time to upgrade your skin!!! With AR Vitamin E skin care lotion, serum texture, absorbs quickly, not sticky, to help nourish the skin, making it look bright and healthy again.

Ar Gluta Vitamin E Collagen Moisturizing Serum Serum that combines the value of Vitamin E + Collagen + Sunflower Oil that will enhance the skin to be naturally radiant, helps maintain moisture and nourish the skin to be smooth, bright and radiant with aura.

45 AED

13% OFFFeatured

Clean & Clear Daily Invigorating Face Wash Oil-Free 150ml

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Clean & Clear Daily Invigorating Face Wash Oil-Free 150 ml

Clean & Clear Daily Invigorating Oil-Free Facial Wash is one of the best cleansing products specifically designed to purify pores and give your skin a fresh, daily glow. This wash was developed by skincare experts to provide a deep cleansing experience without over-drying or leaving any unpleasant greasy residue.

Its unique formula is completely oil-free, making it ideal for oily, combination, and acne-prone skin. It also contains gentle ingredients that gently remove impurities and dead skin cells, revealing a natural radiance.

Clean & Clear Daily Invigorating Facial Wash helps reduce shine with its cleansing and invigorating properties, making it the perfect choice for morning and evening use for healthy, even-toned skin.

It also features a refreshing formula with an instant cooling effect, enhancing your sense of cleanliness and giving you a revitalized and confident start to the day.

Benefits and Features:

Deeply cleanses the skin of dirt and oil without drying or irritating the skin.
An oil-free formula, ideal for oily, combination, and acne-prone skin.
Helps reduce shine throughout the day and give skin a healthy, matte finish.
Contains an immediate cooling and refreshing effect that leaves skin feeling revitalized and clean.
Effectively cleanses pores and prevents clogging, reducing the chance of blackheads and pimples.
Designed for daily use without weighing down the skin or disrupting its natural balance.

35 AED

14% OFFFeatured

SH-18 Premium Skin Lightening Cream 50gm

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SH-18 Premium Skin Lightening Cream 50gm

SH-18 Premium Skin Cream is a 12-pack bundle of creams formulated from natural extracts and antioxidants. Rich in vitamins and hydrators, this cream is a safe and effective way to reduce the appearance of blemishes and achieve a brighter, more even skin tone. With regular use, SH-18 helps to maintain your skin’s natural healing capabilities to ensure a healthy, radiant complexion.

30 AED

14% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Eye Cream For Dark Circle

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Arena Gold Eye Cream For Dark Circle

Helps reduce the appearance of dark circles and puffiness

Supports smoother-looking skin around the eyes

Enriched with collagen and berry extracts

Provides deep hydration to the delicate eye area

Lightweight, fast-absorbing formula

Suitable for all skin types

How to use?

ArenaGold Eye Cream helps improve the appearance of dark circles and puffiness while hydrating the delicate under-eye area. Enriched with collagen and berry extracts, it leaves skin feeling smoother, refreshed, and revitalized. Suitable for all skin types.

30 AED

7% OFFFeatured

Trimay Hyaluron Microdelivery Peeling Gel 120ml

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Trimay Hyaluron Microdelivery Peeling Gel 120ml

Trimay Hyaluron Microdelivery Peeling Gel?with hyaluronic acid gently removes impurities, exfoliates dead cells, removes toxins, increases firmness and elasticity of the skin. The product effectively cleanses without harming the skin. The peel evens skin tone, controls sebaceous gland activity, soothes, relieves irritation and softens.

The product is suitable even for sensitive skin. Thanks to the hyaluronic acid included in the composition, the peeling gel prevents moisture loss, moisturizes and regenerates the skin, making it firmer and smoother. With regular use, skin becomes more elastic, fine wrinkles are reduced and skin tone is evened out.?Suitable for sensitive skin.

70 AED

12% OFFFeatured

White & Fair Intense Power Lightening Creamy Milk Snail Slime 500ml

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White & Fair Intense Power Lightening Creamy Milk Snail Slime 500ml

Fair and White offers a velvety milk with snail slime that clears and comforts the skin.

This milk combines the natural benefits of

The snail slime, known for its regenerating properties,

Glycerine and sweet almond oil, which soothe the skin.

This treatment has a rich texture; it is intensely fragrant,

It is really designed to clarify, brighten and soften the skin.

For everyday use, on clean skin.

75 AED

PRODUCTS ON SALES

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10% OFFFeatured

Lotion, Skin Care

Noor Cocoa Butter Lightening & Moisturizing Lotion 400ml

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Noor Cocoa Butter Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is formulated to help improve the appearance of skin tone while providing hydration. Enriched with cocoa butter, it supports smoother-looking skin and helps reduce the appearance of marks and dryness. Suitable for daily use, it leaves the skin feeling soft and moisturized.

Benefits

Helps improve the appearance of skin tone
Provides hydration for daily skincare
Supports smoother-looking skin
Helps reduce the appearance of marks and dryness

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

33% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Cocoderm Clarifying Oil 60ml

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Cocoderm Clarifying Oil 60ml

Cocoderm oil penetrates quickly and leaves your skin supple, soft, silky and hydrated. Coconut extracts daily purify the skin and make it harmoniously clearer.

30 AED

9% OFFFeatured

EOS Shea Better Body Lotion Jasmine Peach 473ml

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EOS Shea Better Body Lotion Jasmine Peach 473ml

The eos Shea Better Body Lotion in Jasmine Peach is a luxurious moisturizer designed to hydrate and nourish your skin while providing a delightful fragrance.

This lotion combines the benefits of natural ingredients with a soft, smooth finish.

Formulated with shea butter and natural oils, it deeply moisturizes, helping to keep your skin soft and supple.

Moisturizes and softens the skin.
Soothing for dry skin.
Made with 7-nourishing oils.
Free of parabens, phthalates, & gluten.
Dermatologist-recommended.
Hypoallergenic.
Made for sensitive skin.
Not tested on animals.
Vegan.

150 AED

11% OFFFeatured

Hair Colour, Hair Cream, Hair Care

Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

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Bolony Hair Color Cream 8.111 Light Olive Ash Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

It Enhances your hair with vibrant, long-lasting color while nourishing it deeply. Infused with Keratin for strength, Macadamia Oil for hydration, and Gold Extract for shine, this formula ensures even coverage and a silky-smooth finish. Achieve high-quality results with rich color and healthy, radiant hair.

How to use:

Wear gloves and mix the hair color cream with the developer as instructed. Apply evenly to dry hair, starting from the roots. Leave it on for the recommended time, then rinse thoroughly with water. Use a conditioner for a smooth, nourished finish.

40 AED

13% OFFFeatured

Shower Gel, Skin Care

Topicrem Ultra-Hydrating Shower Oil 500ml

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Topicrem Ultra-Hydrating Shower Oil 500ml

Topicrem Ultra-Hydrating Shower Oil 500ml (16.90fl oz) is a luxurious solution for those seeking to elevate their shower routine, especially beneficial for dry and sensitive skin types. This exquisite shower oil transforms into a silky, creamy lather upon contact with water, gently cleansing while enveloping your skin in a delicate, calming fragrance that soothes the senses. Formulated with nourishing agents, this product provides immediate hydration, leaving your skin feeling soft and supple right from the first use. Enriched with the goodness of glycerin, it helps to attract moisture to the skin, ensuring a lasting hydration effect that persists throughout the day. Thanks to the inclusion of sunflower seed oil, this shower oil delivers essential fatty acids that reinforce the skin’s natural barrier, protecting it from environmental stressors. Additionally, the infusion of Vitamin E offers antioxidant properties, helping to maintain the skin’s youthful glow and resilience. Indulge in the lavish texture and comforting aroma of Topicrem Ultra-Hydrating Shower Oil, and experience a shower like never before, where your skin is pampered and cherished with every wash.

130 AED

11% OFFFeatured

Hair Care, Hair Colour, Hair Cream

Bolony Hair Color Cream 10.32 Platinum Beige Blond 100ml

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Highlights:

Bolony Hair Color Cream 10.32 Platinum Beige Blond 100ml

Hair Color Cream With Keratin, Macadamia Oil & Gold Extract

How to use:

40 AED

25% OFFFeatured

Melano Skin Whitening and Even Skin Tone Serum 50ml

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Highlights:

Melano Skin Whitening and Even Skin Tone Serum 50ml

It lightens and unifies skin tone and removes blemishes and pigmentation

Suitable for sensitive, oily and normal skin

Skin-brightening vitamin C derivative penetrates the skin to go deep into the cells, controlling melanin production and preventing age spots and freckles.

30 AED

15% OFFFeatured

Bar Soap, Face Wash, Skin Care

New York Fair & Lovely Lightening Soap w Vitamin C + Hyaluronic Acid 200g

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New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid 200gm

Introducing our New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid, a gentle cleanser that effectively removes impurities and exfoliates the skin with its smooth foam and gentle micro-beads. It leaves your skin feeling regenerated and naturally radiant. Infused with a feminine and sweet fragrance, it provides a delightful cleansing experience.

Directions: Wet your skin with warm water and gently massage the soap into a lather. Apply the lather to your face and body, and then rinse thoroughly with water. Use the soap 1-2 times a week for best results.

Warnings: Avoid the eye area during use to prevent any potential irritation.

Key Ingredients: Hyaluronic Acid, Vitamin C.

55 AED

7% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Skin Supplements, Wellness

Nature Glow Glutathione Collagen Glow Strawberry

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Highlights:

Nature Glow Glutathione Collagen Glow – Strawberry
Nature Glow’s GLUTATHIONE Collagen Gummies Glow! Each package contains 60 gummies that are infused with a delicious strawberry flavor.

Nature Glow’s GLUTATHIONE Collagen Gummies Glow are formulated with marine collagen and essential vitamins to provide multiple benefits. These gummies are designed to enhance skin brightening, giving you a radiant complexion. They also contribute to the health of your hair, nails, and bones, promoting overall wellness.

Indulge in the delightful taste of strawberry while enjoying the numerous benefits of Nature Glow’s GLUTATHIONE Collagen Gummies Glow. Enhance your skin’s radiance and support your overall well-being with this fantastic product.

These Glutathione Collagen Glow gummies are specially formulated to promote skin radiance, combat signs of aging, and support a youthful complexion.

Powerful Ingredients: Infused with glutathione and collagen, these gummies work together to provide anti-aging benefits, reduce the appearance of wrinkles, and improve skin elasticity.
Skin Whitening Properties: The whitening properties of glutathione help to even out skin tone, reduce hyperpigmentation, and enhance overall skin brightness, giving you a glowing complexion.
Convenient and Delicious: Each pack contains 60 gummies that are easy to consume and have a delicious taste, making it a delightful addition to your daily skincare routine.
Daily Beauty Boost: Incorporate these gummies into your daily regimen to nourish your skin from within, providing essential nutrients for a healthy, youthful, and radiant appearance.

65 AED

20% OFFFeatured

Creams, Skin Care, Tubes

Amalico Luban Tube Cream 50ml

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Highlights:

Amalico Luban Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

GIFT SET

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13% OFFFeatured

Serums, Skin Care

Aichun Beauty Eggs 99% Collagen Plus Vitamin E Serum 30ml

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Highlights:

Aichun Beauty Eggs 99% Collagen Plus Vitamin E Serum 30ml

Advanced Antioxidant Serum – An indispensable nutrient for collagen production, vitamin E synergistically blends with Botanical Hyaluronic Acid in this advanced formula designed to target the most common signs of aging including brightness, firmness, fine lines, wrinkles, dark spots & sun spots. Plant Based Formulation – Free of synthetic color additives, fragrance, and stabilizers, dynamic active botanicals like Aloe Vera, MSM, Botanical Hyaluronic Acid, Witch Hazel and organic oil combine in a silky smooth serum that can be used day or night. Description: This product is enriched with whitening and moisturizing ingredients such as arbutin to effectively fade melanin and deeply moisturize your skin, leaving it shiny. Usage: After facial cleansing, apply proper amount to the face and gently massage until absorption. Ingredients: Water, glycerin, collagen, natural extracts, vitamin E, arbutin, propylene glycol, betaine, dipotassium glycyrrhizate, allantoin, disodium edta.

Highlights

Advanced Antioxidant Serum – An indispensable nutrient for collagen production, vitamin E synergistically blends with Botanical Hyaluronic Acid in this advanced formula.
Designed to target the most common signs of aging including brightness, firmness, fine lines, wrinkles, dark spots & sun spots.
Plant Based Formulation – Free of synthetic color additives, fragrance, and stabilizers, dynamic active botanicals like Aloe Vera, MSM, Botanical Hyaluronic Acid, Witch Hazel
This product is enriched with whitening and moisturizing ingredients such as arbutin.
To effectively fade melanin and deeply moisturize your skin, leaving it shiny.

35 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Silka Papaya Whitening Deodorant 40mls

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Highlights:

Silka Papaya Whitening Deodorant 40mls

Keep your underarms fresh, smooth, and bright with Silka Papaya Whitening Deodorant

Enriched with the natural whitening power of papaya

This deodorant helps lighten and even out underarm skin tone while providing all-day protection against odor and sweat

Its gentle formula nourishes the skin, keeping it soft and irritation-free, making it ideal for daily use

Lightweight, non-sticky texture ensures comfort while keeping you confidently fresh throughout the day

With Silka Papaya Whitening Deodorant, enjoy the perfect balance of effective odor protection and skin care, revealing underarms that are healthy, revitalized, and visibly brighter

25 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Argan Oil 30ml

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Highlights:

Difeel 100% Pure Essential Oil Argan Oil 30ml

Extra Premium Grade

These Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils, these oils are soothing, relaxing and full of benefits.

Aroma: None

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Is lightweight, absorbs quickly and does not leave the skin greasy
Moisturizes and deeply penetrates the skin and hair
Reduces facial blemishes, and appearance of scars
Controls hair frizz and leaves hair shiny
Reduces muscle pain

75 AED

22% OFFFeatured

Amalico Lightening Body Lotion 500ml

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Highlights:

Amalico Lightening Body Lotion 500ml

Introducing the Amalico Body Lotion, available in a convenient 500ml size. This luxurious lotion comes in two delightful variations: Zaban and Green Leaf Tea. The Zaban variant offers a soothing and refreshing scent, while the Green Leaf Tea variant provides a calming and invigorating fragrance.

35 AED

25% OFFFeatured

Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

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Highlights:

Renew Anti Oxidant And Anti Bacterial Guava Herbal Soap With Tea Tree 135gms

The Herbal soap is all-natural cleansing soap with a unique combination of guava and tea tree extracts and its superb skin care product and excellent choice for the whole family with its wide range of properties including its refreshing action. It can be your ideal germ-free soap with good skin penetration and and natural remedy for skin irritations.

15 AED

3% OFFFeatured

Shower Gel, Skin Care

Lemon Glow Ultimate Nourishing Body Wash 750ml

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Highlights:

Lemon Glow Ultimate Nourishing Body Wash 750ml

Lightening Strength: Gentle Radiance – Ideal for Oily & Acne-Prone Skin

Lemon Glow Ultimate Nourishing Body Wash is a gentle body wash formulated to help visibly brighten the skin while washing away dirt, excess oil, and daily impurities. It helps improve the appearance of uneven skin tone and dullness, leaving skin feeling fresh, clean, and comfortable after every shower.

Its moisturizing formula helps maintain skin’s natural hydration while supporting a smoother, healthier-looking complexion. With continued use, skin appears clearer, more even-toned, and naturally radiant, making it the perfect first step in your Lemon Glow body care routine.

680 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Vitamin C 450gm

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Highlights:

Yong Chin Shower Salt Scrub with Vitamin C 450gm

Removes dead skin cells, reduces blemishes and dark spots,

YC Vitamin C Shower Salt Scrub is a unique product that aids in the removal of old skin cells and promotes the rejuvenation of new cells. Its special formulation helps even out skin tone, reduce blemishes and dark spots, while naturally enhancing the skin’s whitening process. With a delicate texture and a combination of natural salt, vitamin C, and food extracts, this shower salt scrub leaves your skin glowing, healthy, smooth, and moisturized.

How to use:

During your shower, apply a small amount of the shower salt scrub onto your palm, then gently massage it onto your face and skin. Finally, rinse off thoroughly with clean water.

45 AED

6% OFFFeatured

IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

Accessories, Hair Accessories, Hair Care

IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

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IQueen Styling Tek Large Oval Detangler Hair Brush 75x230mm

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip.

The sheer whitewashed finish subtly reveals the natural wood grain, while contrasting indigo rubber inserts provide a secure, stylish grip. Flexible nylon bristles with ball tips offer a gentle, pain-free detangling experience for both wet and dry hair. The dense bristle arrangement enhances detangling efficiency and control. Heat-resistant ionic nylon reduces frizz, locks in moisture, and leaves hair with a healthy, shiny finish.

Oval Shape, Large Size, Overall Width: 75mm, Length: 230mm

75 AED

10% OFFFeatured

Silky Cool Gold Facial Cleanser Cream 250ml

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Highlights:

Silky Cool Gold Facial Cleanser Cream 250ml

It cleans pores, while gently clearing away dead skin cells and impurities preparing skin for next stage of your beauty. Cleanse refreshes tones of the skin.

45 AED

11% OFFFeatured

Hair Care, Hair Oil, Hair Treatment

Skin Doctor Rosemary Mint Daily Styling Cream 250ml

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Skin Doctor Rosemary Mint Daily Styling Cream 250ml

Infused with biotin for flawless styles and healthier hair.

Achieve flawless styles and deep moisture with our Skin Doctor Rosemary Mint Daily Styling Cream. This lightweight, biotin-infused formula promotes hair growth and nourishes the hair with oraganic ingredients.
Perfect for twist-outs, braid-outs and wash-and-go styles, it moisturizes without weighing your hair down ensuring healthy beautiful results daily.

How to use:

Apply to senctioned, damp or dry hair. Do not rinse. Style as desired. Ideal for daily use on twist-outs, braid-outs and wash-and-go styles.

40 AED