Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

B.B. Clear Vitamin C Lightening Lotion 300ml

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B.B. Clear Vitamin C Lightening Lotion 300ml

B.B. Clear 5 in 1 light. Skin respectful lotion be beautiful and clear.

Anti dark spot, tone corrector, anti-aging, anti-stretch marks, skin toning and firming.

40 AED

29% OFFFeatured

Valera Massage Cream Cellulite 300gm

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Valera Massage Cream Cellulite 300gm

25 AED

17% OFFFeatured

Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

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Vaseline Healthy Bright Daily Brightening Even Tone Body Lotion 400ml

Moisturizer cream & lotion are giving you deep moisturize your skin and giving you softness and no dryness you body hand it’s very best for you This unique lightweight cream offers tough protection from pollution and UV rays, while being gentle on the skin. The non-greasy formula forms a shield to protect against dirt, pollution, and the sun It is a Moisturizing body lotion and clinically proven to restore dry skin. Suitable for all skin types. The hot summer saps the moisture from our skin and makes it dehydrated. This makes the skin look dull. So, we don’t feel fresh in summers. Aloe Fresh Body Lotion is specially crafted for summers to address this issue, as it helps to keep your skin fresh in summers and gives it 24 Hours hydration.

25 AED

20% OFFFeatured

Reborn Beauty Premium Scrub Mint 500ml

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Reborn Beauty Premium Scrub Mint 500ml

40 AED

20% OFFFeatured

Reborn 3 In 1 Fresh Mint Whitening Scrub 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

17% OFFFeatured

Pure Glow Maximum Strength Whitening Treatment Cream 50gm

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Pure Glow Maximum Strength Whitening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Treatment Cream is a rich, nourishing moisturizer formulated to help visibly improve the appearance of stubborn discoloration while promoting a brighter, more even-looking complexion. Enriched with Macadamia Oil and Curcumin Extract, it helps deeply nourish the skin while delivering intensive brightening benefits. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, Vitamin C, and Retinyl Palmitate helps improve the appearance of uneven skin tone and dullness, leaving skin looking smoother, healthier, and more radiant.

Its creamy, moisturizing formula helps replenish hydration while sealing in the benefits of your brightening routine, leaving skin feeling soft, smooth, and comfortable. With continued use, skin appears brighter, more even-looking, and visibly healthier with a radiant glow.

125 AED

6% OFFFeatured

Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

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Aqua Rich Licorice and Mulbery Root Extract Body Wash 1000ml

Deep Brightening and Skin Renewal

Refresh your skin every day with a cleansing ritual that does more than clean—it transforms dull, uneven skin into a glowing, healthy complexion. This ultra-gentle body wash harnesses the natural lightening and soothing power of Licorice and Mulberry Root Extract to purify, brighten, and restore balance. Its rich, creamy lather washes away impurities while nurturing your skin’s natural radiance.

Packed with antioxidants and vitamins, this formula helps fade stubborn dark spots, minimize discoloration, and leave your skin soft and luminous after every use. Regular use smooths rough texture and reveals a visibly even tone. Pair it with the complementary body lotion, Face Cream and body oil for an all-day glow and deep, lasting hydration that feels fresh and velvety.

Usage Instructions

Dispense onto a wet sponge or loofah and work into a rich lather. Massage gently across the body in circular motions.

Rinse thoroughly with water and pat skin dry. For best results, follow with the complementary body lotion to seal in moisture.

Usage Warnings

For external use only. Avoid contact with eyes; rinse well if contact occurs. Discontinue use if irritation or redness occurs. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.

170 AED

14% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Cocoderma Lightening Body Oil with Coconut Oil 60ml

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Cocoderma Lightening Body Oil with Coconut Oil 60ml

COCODERMA body oil penetrates and leaves your skin flexible, soft and hydrated. Its formula with coconut extracts, daily purify and harmoniously lighten the skin.

Product benefits

Clarifies the skin harmoniously

Moisturizes, softens, and smoothes the epidermis

How to use

Apply on dry or damp and clean skin preferably after shower or bath. Don’t expose yourselft to the sun. Keep out of reach of children.

30 AED

10% OFFFeatured

BNB Vitamin C Face Wash 120ml

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BNB Vitamin C Face Wash 120ml

Vitamin C Facewash is a gentle, refreshing cleanser that helps brighten and rejuvenate the skin. Infused with Vitamin C, it removes impurities, evens skin tone, and boosts radiance for a glowing complexion.

Apply a small amount to wet skin and gently massage in circular motions. Rinse thoroughly with water. Use daily, morning and night, for fresh, glowing skin.

45 AED

8% OFFFeatured

COCO Clear Lightening Shower Gel 1000ml

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COCO Clear Lightening Shower Gel 1000ml

COCO Clear Lightening Shower Gel 1000ml made with natural organic plants and coconut oil. It works with the skin harmoniously resulting in progressive clearness and intense hydration. Coco clear protects, rejuvenates, and purifies your skin. Results occur after first usage giving a soft luminous satin form of clearness.

Apply twice a day, morning and evening. After the first use the effect will become visible, your skin will be more luminous, skin tone will be more unified

55 AED

PRODUCTS ON SALES

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17% OFFFeatured

Creams, Tubes, Skin Care

Pure White Gold Dark Spots Corrector Tube 40gm

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Pure White Gold Dark Spots Corrector Tube 40gm

The tube of Pure White Gold Clarifying Cream evens skin tone and corrects stubborn spots and blackheads in areas of hyperpigmentation (face, knees, fingers, neck, elbows). It has a revitalizing effect on your skin.

It restores your skin’s soft and silky texture while revealing the radiance of your complexion.

25 AED

13% OFFFeatured

New Face Soft Care Cream Daily Nourishment with Vitamin E & Jojoba Oil

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New Face Soft Care Cream Daily Nourishment with Vitamin E & Jojoba Oil

Give your skin the gentle care and hydration it deserves with New Face Soft Care Cream, enriched with the skin-loving benefits of Vitamin E and Jojoba Oil. This lightweight yet deeply nourishing formula provides long-lasting moisture, strengthens the skin’s protective barrier, and promotes a soft, supple, and healthy glow.

Key Benefits:

Deep Moisturization – Vitamin E hydrates and protects against dryness.
Jojoba Oil Infusion – Balances moisture levels for a smooth, radiant finish.
Protective Skin Barrier – Shields skin from environmental stressors.
Fast-Absorbing & Non-Greasy – Perfect for everyday use on all skin types.
Daily Skin Nourishment – Keeps skin feeling soft, refreshed, and revitalized.

Enhance your skincare routine with New Face Soft Care Cream, delivering deep nourishment and hydration for a healthy, glowing complexion every day.

35 AED

14% OFFFeatured

Pain Relief, Personal Care

Melano Camphor Fast Pain Relief 40gm

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Melano Camphor Fast Pain Relief

Melano Camphor Fast Pain Relief for Cold, Headache, Back Pain, Muscle Pain, Neck Pain, Joint Pain, Arthritis, Muscle Strain, Sprains, Bruises and Stiffness

Apply a small amount to the desired area and massage until absorbed. This treatment can be repeated as needed.

Menthol, eucalyptus oil, turpentine oil

30 AED

15% OFFFeatured

UB Koko Nouveau Hand & Body Lotion 473ml

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UB Koko Nouveau Hand & Body Lotion 473ml

Introducing UB Koko Nouveau Hand & Body Lotion, a nutrient-rich formula that nourishes and moisturizes skin for a silky-smooth feel. Packed with natural ingredients, this 16oz lotion offers 24-hour hydration while promoting healthy skin. Expertly crafted to indulge the senses and leave you feeling refreshed and rejuvenated.

55 AED

8% OFFFeatured

LightenUp Plus Brightening Shea Butter Face Wash 118ml

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LightenUp Plus Brightening Shea Butter Face Wash 118ml

Introducing our hydrating LightenUp Plus Brightening Shea Butter Face Wash, a gentle cleanser that effectively removes impurities without stripping your skin of its natural moisture. Enriched with nourishing Papaya Fruit Extract, this face wash provides a boost of vitamins and minerals, promoting a brighter complexion and enhancing your skin’s radiance.

Directions: Apply the face wash directly on wet skin and gently massage in circular motions. Rinse off thoroughly when done, revealing clean and refreshed skin.

Warnings: For external use only. Avoid the eye area during use to prevent any potential irritation.

Ingredients: Papaya Extract, Shea Butter.

120 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

Lady Diana Cucumber Cleansing Toner 250ml

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Lady Diana Cucumber Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of the complexion. Cucumber extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

13% OFFFeatured

Lotion, Shampoo, Skin Care

Vaseline Super Food Freshlock Peach Lotion 500ml

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Vaseline Super Food Freshlock Peach Lotion 500ml.

Vaseline Healthy Bright Superfood Freshlock Peach Peach & Prebiotic Vitamin B3 & C Peach is known for great source of Vitamin C and helps skin look bouncy and hydrated and Prebiotic that help restore the appearance of dry skin, leaving skin stronger and healthier looking With UV filter for sun protection Fast absorbing non-greasy serum With soft peach scent Clinical test for a regualar product usage. Results are are varied depending on individual skin condition. Cosmetic products cannot change natural skin tone. for bright, Strong and Hydrated skin apply evenly on skin twice a day for best result

65 AED

22% OFFFeatured

ORS Olive Oil Creamy Aloe Shampoo Infused with Aloe Vera, Travel Packet 51.7ml

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ORS Olive Oil Creamy Aloe Shampoo Infused with Aloe Vera, Travel Packet 51.7ml

The ORS Olive Oil Creamy Aloe Shampoo gently cleanses, leaving hair tangle free and soft. Formulated with Olive Oil, Aloe Vera, and Panthenol to remove buildup, moisturize and impart Add Shine. Suitable for all hair types

35 AED

6% OFFFeatured

Tree Hut Exotic Bloom Shea Sugar Scrub 510gm

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Tree Hut Exotic Bloom Shea Sugar Scrub 510gm

Smells like luxurious, floral bloom with key notes of Freesia, Sandalwood and Vanilla
Exfoliating body scrub removes dull, dry skin to reveal glowing, soft, smooth skin
Deeply nourish and balance skin’s hydration to help restore skin’s natural glow
Hemp Seed Oil is known to have powerful antioxidants and skin-soothing properties with high concentration of essential fatty acids that aides to help replenish moisture
Lavender Oil helps to soothe and calm irritated skin while also helping to bring on a peaceful mood and relieve stress

75 AED

17% OFFFeatured

Face Cream, Skin Care

Face Fresh Cleanser Cream Large 23gm

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Face Fresh Cleanser Cream Large 23gm

Face Fresh Cleanser Cream Fairness is a skin care product that is designed to lighten and remove freckles on the skin. It also moisturizes and nourishes the skin. It works by exfoliating the skin and

The exfoliating properties of the cream help to remove dead skin cells, which can make the skin appear brighter and more even in tone. The active ingredients in the cream work to lighten the appearance of freckles and other hyperpigmentation. The exfoliating properties of the cream can help to smooth and soften the skin, improving its overall texture.

25 AED

GIFT SET

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A Bonne Thousand White Sugar Salt Scrub 350g

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A Bonne Thousand White Sugar Salt Scrub 350g

A 2in1 Thousand White Sugar Salt Scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt and Sugar gently exfoliate to help unclog pores for skin looks smoother and brighter without skin irritation.

* Rose Extract helps to soothe and nourish skin.

* Cherry Blossom Extract excellent anti-oxidant and anti-inflammatory effects, give skin soothing.

* Glutathione can reduces melanin and gives a whitening radiant skin.

✔ Whitening Glutathione

✔ Premium Micro Salt

Direction: Pour Sugar Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

17% OFFFeatured

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Face Cream, Skin Care, Spot Corrector

Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

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Biocos Beauty Formula Pack Unlock Radiant, Hydrated Skin with Alpha Arbutin, Kojic Acid

Whitening & Brightening with Kojic Acid: Experience a more radiant complexion with our beauty cream infused with Kojic Acid, Arbutin, and Licorice Extract, designed to lighten dark spots and brighten skin tone.
Anti-Aging & Wrinkle Reduction with Vitamin E: Reduce the appearance of fine lines and wrinkles while boosting skin elasticity, thanks to the powerful anti-aging properties of Vitamin E and Glutathione.
Hydration & Moisture Boost with Vitamin B5: Keep your skin deeply hydrated and soft with Vitamin B5, helping to improve skin texture and maintain a healthy, glowing complexion throughout the day.
Even Skin Tone with Arbutin: Achieve a smoother, more even skin tone with Arbutin, which helps reduce discoloration, hyperpigmentation, and blemishes for a flawless, youthful look.
Sun Protection & Skin Care: Protect your skin from environmental damage with the combination of Zinc Oxide and other nourishing ingredients, providing essential sun protection while enhancing overall skin health.

25 AED

5% OFFFeatured

Mane ‘n Tail Deep Moisturizing Shampoo 355ml

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Mane ‘n Tail Deep Moisturizing Shampoo 355ml

Mane ‘n Tail Deep Shisturizing Shampoo for dry, damaged hair. Naturally replenishes lost moisture with deep hydration. While nourishing and strengthening hair with vitamin E and provitamin B5. The result is healthy, shiny and manageable hair.

38 AED

8% OFFFeatured

Eveline Look Up So Black Mascara 10ml

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Eveline Look Up So Black Mascara 10ml
Give your lashes dramatic volume and unparalleled thickness with Eveline’s mascara.
Specially designed to suit all lash types, it delivers a captivating, long-lasting look without clumping or smudging.
It features a unique formula that combines high performance with eyelash care. It contains rice wax and carnauba wax to deeply nourish and condition lashes.
The silicone brush features an hourglass design that precisely separates lashes and creates amazing volume without weighing them down.
- Noticeable volume from the first stroke.
- Highly pigmented formula.
- Long-lasting hold.
- Jet-black color.
- Enriched with active ingredients to condition lashes.
- Smudge-resistant formula.
Ingredients:
Palmitic Acid, Butylene Glycol, Copernicia Cerifera Cera, Glyceryl Stearate, Polybutene, VP/Eicosene Copolymer, Oryza Sativa Bran Wax, Hydrogenated Rice Bran Wax, Myristic Acid, Arachidic Acid, Behenic Acid, Oleic Acid, Hydroxyethylcellulose, Phenoxyethanol, Methylparaben, Propylparaben

55 AED

8% OFFFeatured

Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

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Double Dose Ultra Whitening Molato Shower Gel 5 Days Action 1000ml

55 AED

25% OFFFeatured

Ujooba Acne Clenser Soap 85gm

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Ujooba Acne Clenser Soap 85gm

🌞 UV Protection Shield: Ujooba Acne Cleanser Soap goes beyond traditional cleansing by offering a protective shield against toxic UV rays. Shield your skin from the harmful effects of the sun, ensuring it stays safeguarded while undergoing an acne-fighting regimen.

🚫 Antibacterial Powerhouse: Formulated with potent antibacterial agents, this soap works actively to combat acne-causing bacteria. Bid farewell to blemishes as Ujooba Acne Cleanser Soap helps prevent breakouts, promoting clearer and healthier-looking skin.

🔧 Skin Repair and Renewal: Ujooba’s Acne Cleanser Soap is not just about prevention; it’s about skin repair and renewal. The soap’s unique blend aids in healing and rejuvenating the skin, diminishing the appearance of acne scars and promoting a smoother complexion.

🍃 Botanical Bliss for Gentle Cleansing: Enriched with botanical extracts, our acne cleanser soap provides a gentle yet effective cleanse. These natural elements contribute to nourishing and rejuvenating your skin, leaving it refreshed and revitalized after each use.

💧 Hydration Infusion for Supple Skin: Ujooba Acne Cleanser Soap ensures your skin stays moisturized and supple. The soap’s hydrating properties contribute to maintaining your skin’s natural moisture balance, leaving it feeling revitalized and luxuriously smooth.

15 AED

18% OFFFeatured

Intense Flair Body Cream Ultra Lightening 150gm

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Intense Flair Body Cream Ultra Lightening 150g

Skin Care Soft Even Creamy Oil Lotion This moisture-rich body Cream combines the intensive moisturizing benefits of an oil,

45 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Jaune D’œuf Treating and clarifying Cream Tube 50gm

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Jaune D’œuf Treating and clarifying Cream Tube 50gm

Jaune D’œuf body cream rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply to clean, dry skin, preferably after your bath or shower.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

25 AED

14% OFFFeatured

ActiveX Strawberry Facial Mud Mask 500ml

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ActiveX Strawberry Facial Mud Mask 500ml

Revitalize your skin with ActiveX Facial Mud Mask 500ml in the Strawberry variant. This nourishing mud mask is infused with the goodness of strawberries, known for their rich antioxidants and revitalizing properties. It deeply nourishes and hydrates the skin, leaving it soft, supple, and revitalized. Experience the ultimate nourishment with ActiveX Facial Mud Mask Strawberry and indulge in its delightful fragrance.

30 AED

11% OFFFeatured