Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

BNB Rice Facial Skin Polisher 120ml

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BNB Rice Facial Skin Polisher 120ml

Rice Polisher is a gentle exfoliating treatment designed to buff away dead skin cells, revealing a brighter and smoother complexion. Enriched with rice extract, it helps even out skin tone, improve texture, and maintain skin moisture, leaving your skin soft and refreshed.

✔️ Suitable for: All skin types
✔️ Targets: Dead skin, uneven texture, dullness, pore congestion
✔️ Key ingredients: Rice Extract, Kojic Acid, Aloe Vera, Glycerin

Benefits:

Gently exfoliates to remove dead skin cells
Provides a brightening effect for a radiant complexion
Helps maintain skin moisture for a soft, hydrated feel
Improves skin texture for a smoother surface
Minimizes pore congestion, reducing breakouts

This Rice Polisher is ideal for those seeking a gentle yet effective exfoliating treatment that promotes clear, glowing skin without irritation.

45 AED

6% OFFFeatured

Shower Gel, Skin Care

Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

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Aqua Rich Turmeric and Vitamin C Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

20% OFFFeatured

Cocoderm Clarifying Cream 300ml

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Cocoderm Clarifying Cream 300ml

The COCODERM cream clarifies your skin and unifies your complexion. It penetrates quickly and leaves your epidermis supple, soft, satiny and moisturized. It protects the epidermis against external aggressions and irritations. Slows skin aging. It is very effective against stains.

Benefits of product

Clarifies your skin gradually
Blurs the spots and unifies the complexion
Moisturizes and intensely nourishes the skin
Improves the appearance of the skin and corrects the irregularities of the complexion.

Method Of Use

Apply the COCODERM clarifying cream after the shower, morning and evening on a dry skin and make it penetrate by massaging gently with small circular movements. Insist on dark areas (knees, fingers and joints).

40 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

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Difeel 100% Pure Essential Oil Jojoba Oil Boxed 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75 AED

8% OFFFeatured

Zero Tache Lightening Serum with Carrot Extrac 60ml

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Highlights:

Zero Tache Lightening Serum with Egg Yolk Extract 60ml

Zero Spot Concentrated with Vitamine E and egg yolk, is a complex designed to clarify, moisture and cleanse your complexion. Rich in fruit acids preserves your capital youth soften your skin, refreshed and makes it so much more radiant.

Zero Tache Lightening Serum which means Zero Spots Lightening Serum is formulated with Egg Yolk, Carrot extract and Vitamin E to help moisturize and clarify the complexion. It helps promotes skin cell regeneration and foster a more unified skin complexion for a more radiant skin. Use this lightening serum if you are battling with stubborn spots.

60 AED

17% OFFFeatured

Biocos Sun Protection SPF 50 Non-Comedogenic Sunscreen for Sensitive Skin

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Highlights:

Biocos Vitamin C Face Wash Mousse Brightening & Hydrating Cleanser with Vitamin B5

Radiant and Even Skin Tone: This Vitamin C-infused mousse face wash gently brightens your skin, reduces dullness, and promotes a healthy, glowing complexion with every use.
Deep Pore Cleansing: The lightweight mousse formula effortlessly unclogs pores, removing dirt, oil, and impurities for a fresh, clean feel. Ideal for all skin types, including sensitive skin.
Hydrating and Refreshing: Enriched with Vitamin B5, this gentle face wash hydrates and replenishes moisture, leaving your skin soft, smooth, and deeply nourished.
Gentle Yet Effective: The sulfate-free formula ensures a gentle cleanse without drying or irritating the skin. Enjoy clean, refreshed skin without the harsh chemicals.
Daily Skincare Essential: Perfect for everyday use, this Vitamin C face wash rejuvenates and brightens your skin while maintaining its natural moisture balance, making it an essential part of your skincare routine.

25 AED

9% OFFFeatured

Lalala Lotion With Natural Rejuvenating Anti Acne 100ml

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Highlights:

Lalala Lotion With Natural Rejuvenating Anti Acne 100ml

Lalala cleanser is a whitening cleanser, clears dark spot, clears sun burn and anti pimples. it tightens pores, makes your skin smooth, fresh , acnes free and tightens. It’s clears dark spot, dark circles and pimples.

50 AED

13% OFFFeatured

Joji Secret Young Aloe Vera Moisturizing Mask 30gm

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Joji Secret Young Aloe Vera Moisturizing Mask 30gm

35 AED

25% OFFFeatured

Lady Diana Herbal Collection Cucumber Extracted Beauty Soap 100gm

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Highlights:

Lady Diana Herbal Collection Cucumber Extracted Beauty Soap 100gm

Lady Diana Beauty Soap with Cucumber Extracts adds a glow and natural shine to the skin. Best for daily use. Suitable for all skin types. Contains natural scent which lasts for long.

15 AED

12% OFFFeatured

Cococare Africare Cocoa Butter For Skin & Hair 297gm

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Highlights:

Cococare Africare Cocoa Butter For Skin & Hair 297gm

Moisturizing Butter Infused with Vitamin E and Shea Butter to give you perfect hydration for your hair and skin.

It repairs dry and damaged skin.

Helps prevent stretch marks, reduce the appearance of skin tags, and eliminate dry skin.

Makes hair easier to style and moisturize.
Improve all types of hair.
Leaves your hair and skin soft and moisturized.
Use it daily and you will see and feel the difference.
It is used for dry and damaged skin.
Suitable for all hair types.

Information:

Extracted from botanical materials.
Contains no animal derivatives.
It is used for dry and damaged skin.
Suitable for all hair types.

75 AED

PRODUCTS ON SALES

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3% OFFFeatured

Pr. Francoise Bedon Royal Lightening Clarifying Radiant Facial Cream 50ml

Creams, Skin Care

Pr. Francoise Bedon Royal Lightening Clarifying Radiant Facial Cream 50ml

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Highlights:

Pr. Francoise Bedon Royal Lightening Cream Royal Luxe 50ml

Moisturizer that helps fade discolorations along with changes in pigmentation caused by pregnancy. Multi vitamin based returns the skin to an even, natural tone and softens the skins texture.

165 AED

20% OFFFeatured

Reborn Milk Clay Mask 500ml

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Highlights:

Reborn Milk Clay Mask 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

11% OFFFeatured

Some By Mi V10 Hyal Lip Sun Protector 7ml

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Highlights:

Some By Mi V10 Hyal Lip Sun Protector 7ml

A therapeutic lip balm designed to care for very dry lips.

Enriched with hydrating hyaluronic acid, 10 vitamins and shea butter and olive oil complexes.

Contains 10 multivitamins to soothe lips, lighten dark color and improve their natural radiance.

Hyaluronic acid and shea butter moisturize lips with deep hydration that lasts all day.

Olive oil enhances the health and shine of lips and treats permanent cracks and dryness.

It contains a protection factor to protect the lips from harmful sunlight.

Improves the appearance of fine lip wrinkles.
Ultra moisturizing for lips.
Protects lips from sunlight.
Brightens lip colour.
Gets rid of dark color in the lips.

Ingredients:

Diglyceryl polyacyladipat-2, polyglyceryl-2 isostearate/dilinoleate copolymer, diisostearyl malate, hydrogenated castor oil isostearate, pentaerythrityl tetraisostearate, ethylhexyl methoxycinnamate, hydrogenated polyisobutene, bis-benyl/isostearyl/phytostearyl dimer dilinoleate Dilenoleate, pH. Tostearyl/isostearyl/cetyl/stearyl/penyldimer dilenoleate, tocopheryl acetate, Euphorbia cerevira (candelilla) wax, ethylhexyl salicylate, caprylic/capric triglyceride, microcrystalline wax, butyrospermum parkii (shea) butter, glyceryl behenate/eicosadiate, olea fruit oil. Europea (olive), citrus lemon. (Lemon) Citrus Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Dehydroacetic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Glycerin, Water, Hydrogenated Lecithin, Polyglyceryl-10 Stearate, Panthenol, Sodium Ascorbyl Phosphate, Niacinamide, Thiamine HCl , Biotin, Retinyl Palmitate, Folic Acid, Pyridoxine, Cyanocobalamin.

80 AED

25% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Curl & Style Milk 227ml

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Highlights:

Shea Moisture Coconut & Hibiscus Curl & Style Milk 227ml

Do you hate it when you run your fingers through your hair and find them all stuck in knots and tangles? SheaMoisture’s Coconut & Hibiscus Curl & Style Milk with Certified Organic Shea Butter will transition dry, damaged, over-processed hair to frizz-free, detangled and naturally beautiful curls!

This styling milk is boosted with natural ingredients such as Coconut Oil, Neem Oil, Carrot Seed Oil and Shea Butter, all ingredients your hair loves for beautifully conditioned natural curls and a healthy shine that looks amazing. Use it with curlers or curling irons to achieve a good hold for the day. Define natural curls so they are lustrous and bouncy, without that heavy feeling. The natural oils in this formula contribute to soft, silky feeling hair. Plus, hair feels and looks smooth and is free of the frizzies.

You can use this Curl & Style Milk from SheaMoisture every day as your go-to curl activator, and for enviously lustrous and easily manageable curls.

45 AED

13% OFFFeatured

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

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Highlights:

Pretty Cowry 100% Natural Donkey Milk Serum 30ml

Anti Aging Anti Wrinkle Whitening Moisturizing
Vitamin C Donkey Milk Serum
Hyaluronic Acid Orange Extract
Whitening Professional Skin Care

35 AED

22% OFFFeatured

Shower Gel, Skin Care

Citro Clear Lightening Shower Gel 600ml

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Highlights:

Citro Clear Lightening Shower Gel 600ml

Citro Clear Gel Douche Clarifiant Gommant is a revolutionary skin accelerator designed to lighten and brighten the skin. This clarifying gel helps to gently exfoliate the skin, removing impurities and excess oil, while also working to reduce dark spots and discoloration. The formula contains natural citrus fruit extract, apricot seed powder and allantoin to nourish and hydrate the skin. This gel will leave your skin feeling soft, smooth and more radiant. With regular use, you will experience a brighter, more even complexion.

35 AED

10% OFFFeatured

Clere Glycerin and Lanolin Body Cream Pure Glycerine Enriched 500ml

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Highlights:

Clere Glycerin and Lanolin Body Cream Pure Glycerine Enriched 500ml

A cream rich in butter for intense nourishment and hydration that lasts for 48 hours. It helps in treating dry skin very intensively.

It is characterized by its ingredients that are ideal for the skin, which contain glycerin and vitamin E and A, which moisturize the skin and unify its color.

Glycerin contributes to deeply moisturizing the skin, nourishes it and maintains its hydration for a long time.

It helps lighten skin tone and reduces the appearance of wrinkles, making the skin more youthful.

Lanolin is also one of the substances most similar to the natural oils produced by human skin cells.

Therefore, it has the ability to penetrate into the skin cells to provide a wonderful feeling of hydration.

Fast-absorbing and ultra-moisturizing, it leaves your skin soft, smooth and with a fresh scent.

It helps you get radiant, hydrated and more radiant skin.

Retains moisture.
Brightens skin tone.
Formula that lasts all day.
Fast absorption.

45 AED

11% OFFFeatured

Conditioner, Hair Care

Amalico Batana 100% Hair Growth Mask 360ml

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Highlights:

Amalico Batana 100% Hair Growth Mask 360ml

This deeply nourishing Batana hair mask is enriched with 100% pure Batana oil, known for its restorative properties. With regular use, this mask strengthens and repairs damaged hair, leaving it shiny and lustrous. Say goodbye to weak and brittle hair, and hello to healthy and beautiful locks.

40 AED

17% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men, Roll On, Unisex, Women

Lady Speed Stick Teen Spirit Berry Punch 65gm

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Lady Speed Stick Teen Spirit Berry Punch 65gm

Stay confidently fresh all day with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick. Featuring an irresistible Berry Punch fragrance, it offers efficient sweat and odor control for long-lasting freshness. Perfect for on-the-go usage and travel, this deodorant stick ensures you stay confidently fresh wherever you are. Experience all-day confidence with Colgate Mennen Teen Spirit Lady Speed Antiperspirant Deodorant Stick.

25 AED

17% OFFFeatured

Express Glow Triple Fast Lightening Treatment Cream 50gm

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Highlights:

Express Glow Triple Fast Lightening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Cream is a lightweight facial moisturizer formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its fast-absorbing formula provides lasting hydration without leaving a heavy or greasy feel, making it ideal for daily use.

Enriched with Grape Seed Oil and Asafetida Extract, it helps nourish and condition the skin while supporting a healthier-looking complexion. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, Vitamin C, and Retinyl helps improve the appearance of uneven skin tone while promoting smoother, softer, and more even-looking skin. With continued use, skin feels hydrated, refreshed, and naturally radiant.

125 AED

GIFT SET

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25% OFFFeatured

Bar Soap, Skin Care

Laser White Bamboo Charcoal Black Soap, 100gm

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Highlights:

Laser White Bamboo Charcoal Black Soap, 100gm

Makes a useful addition to your everyday essentials

Optimally made for effective daily use

Carefully crafted to suit your lifestyle

15 AED

18% OFFFeatured

Doctor Clear Lightening Care Serum 50ml

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Highlights:

Doctor Clear Lightening Care Serum 50ml

This Doctor Clear Lightening Care Serum 50ml Improves skin luster and elasticity, reducing wrinkles over a period of time.Moisturises and massages your skin to help reach proper hydration level

Meticulously designed massage ball easily reaches various parts of your face

45 AED

13% OFFFeatured

Skin Doctor Papaya Face & Body Scrub 500ml

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Highlights:

Skin Doctor Papaya Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Papaya Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural papaya to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

6% OFFFeatured

Some By Mi Beta Panthenol Repair Cream 50ml

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Highlights:

Some By Mi Galactomyces Pure Vitamin C Glow Serum 30ml

A daily serum gives skin an unparalleled brightness to contain 75% glucomase and 3% pure vitamin C.

It has dual effectiveness to lighten skin and treat wrinkles, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins

This serum helps to regenerate skin cells, protects against sun damage, enhances skin barrier function and increases collagen production.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

Natural ingredients of Vitamin C serum:

Glactomase

75% makeup lightens dark spots and adds to the skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

With a concentration of 5% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

170 AED

13% OFFFeatured

A3 Lemon + Carrot White Milk Lotion 400ml

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Highlights:

A3 Lemon + Carrot White Milk Lotion 400 ml

Antioxidant and Purifying – Helps reduce skin blemishes

Emollient, Skin Restoring – Promotes Healthy, Elastic And Radiant Skin

Brighten and soften your skin with this luxurious lotion!

Infused with natural extracts paired with Niacinamide (known to be able to treat uneven skin tone), it delivers benefits and glowing radiance.

The rich formula absorbs easily, leaving skin supple and youthful.

Pleasure lasts in the aromatic, fresh fragrance of the italian citrus groves.

Use: Apply mornings and evenings on cleansed skin, massaging delicately until complete absorption.

Warning: For external use only – Do not apply on eye area – Do not use on irritated or damaged skin – Suspend use if an allergic reaction arises.

65 AED

10% OFFFeatured

Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

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Fruit of the Wokali Collagen Neck Cream, Tightens And Lifts The Neck Skin, Anti-Wrinkle, Firming, Softens The Skin 120ml

Fruit Of The Wokali Professional Care Firming Lifting Collagen Neck Cream Tightens And Lifts Neck Skin Anti-Wrinkle Neck Line Firming And Lifting A Super Transforming, Rejuvenating And Firming Cream, Designed To Help Smooth The Skin Of The Neck And Décolleté By Reducing The Appearance Of Fine Lines And Wrinkles Improves Skin Elasticity, Softness And Hydration To Reduce The Appearance Of Horizontal Lines On The Neck, Helps Improve The Look And Feel Of The Skin Sculpting, Helps Improve The Appearance, While Contouring The Look Of The Jawline And Neck Areas Cont

45 AED

25% OFFFeatured

Eye & Lip Care, Make Up, Skin Care

Bebecom Glycerin Lip Care Original 10gm

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Highlights:

Bebecom Glycerin Lip Care Original 10gm

The smooth lip care in the original egg ball moisturizes and cares for the lips for a long time. Thanks to the innovative egg shape, the lip care can be applied effortlessly and ensures naturally soft lips without drying them out. Available as unflavored ”Original” and strawberry, raspberry,cherry, vanilla

Protect your sensitive lips from environmental influences and provide them with additional moisture. The active ingredient glycerin has a moisturizing and regenerating effect and keeps your lips soft and supple for a long time. The gentle care formula for a more beautiful smile – in all seasons. Which is your favorite flavor?

Gently apply Bebecom Lip Balm to lips in a clockwise direction.

15 AED

15% OFFFeatured

EZColor For Women Bold Shades 3RA Intense Auburn Permanent 80gm

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Highlights:

EZColor For Women Bold Shades 3RA Intense Auburn Permanent 80gm

Bigen Easy Color for Women’s Bold Shades include a range of vivid, bold red tones that last. Our full kit and non-drip cream gives you maximum control for versatile applications – root touch up, full head coloring, or even adding dimensional highlight/lowlights with vibrant tones. The innovative tube packaging allows you to use what you need and store remaining for future use, so that color maintenance and achieving professional-looking results is always easy and economical.

55 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Papaya Glowing Cream 20gm

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Highlights:

Arena Gold Papaya Glowing Cream 20gm

How to use Cream :Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

20% OFFFeatured

Yoko Milk Cream Q-10 50g

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Highlights:

Yoko Milk Cream Q-10 50g

Facial cream with Milk Protein and Coenzyme Q10 helps replenish moisture to make the skin look lively. Look radiant Wrinkles look reduced. With the properties of vitamin B3, it helps to make your skin look brighter, smoother. And collagen helps nourish the skin and prevent it from being rough. And smoother and softer Squalane (and) Ubiquinone, a compound that helps nourish the skin to look brighter, radiant, smoother naturally. It has the following components: Coenzyme Q10, Tocopheryl Acetate and Squalane. Vitamin B3 nourishes the skin to look naturally radiant. Collagen is the only type of protein found in connective tissue in the skin. This type of protein helps the skin look firm and helps make the skin soft, radiant, and bright.

How to use

Apply the cream all over your face and neck regularly every morning and evening.

20 AED