Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Serums, Skin Care

Secret Nature Carrot Anti-Aging Lightening Serum 100ml

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Secret Nature Carrot Anti-Aging Lightening Serum 100ml

Nature Secrete Lightening Serum Anti-Ageing With Carrot OIl is an attending care composed of natural elements, vitamikns and carrot oil. It specially designed for black skin. It is very good for dark spots with its powerful exfoliating agents and brighteners.

30 AED

38% OFFFeatured

Valera Foot Cream Honey 75ml

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Valera Foot Cream Honey 75ml

25 AED

5% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Certified Organic Jojoba Oil 237ml

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Now Foods Solutions Certified Organic Jojoba Oil 237ml

Condition: In need of healthier-looking hair, softer skin, or an oil for general bath care and massage.

Solution: Certified Organic Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba Oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

95 AED

4% OFFFeatured

LightenUp With Milk Protein Active Lightening Cream 100ml

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LightenUp With Milk Protein Active Lightening Cream 100ml

Introducing our remarkable LightenUp With Milk Protein Active Lightening Cream, a powerful solution that reduces the appearance of dark spots and lightens the skin, while effectively preventing the formation of new dark spots. Experience the transformation as it promotes beautiful, luminous, and even-toned skin.

Directions: simply apply the LightenUp With Milk Protein Active Lightening Cream at night to clean, dry skin. Follow up with a sunscreen of SPF 30 or higher every day, regardless of the weather conditions, to protect your skin during and after the brightening treatment. Remember to limit your sun exposure for optimal results.

Warnings: For external use only. Avoid using it if you are pregnant or nursing. Take care to avoid contact with your eyes. Keep the product out of reach of children and store it in a cool, dry place.

key ingredient: Lactic Acid

125 AED

5% OFFFeatured

Clovate Anti-Aging Face Serum 30ml

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Clovate Anti-Aging Face Serum 30ml

Our skin-balancing serum combines various ingredients to create buildable textures that are specifically designed to balance hydration and shine.

The unique combination of clove leaf oil and jojoba oil helps to improve blood circulation and remove dead skin cells, resulting in firmer skin that can prevent the appearance of fine lines and wrinkles.

Directions: Apply directly onto dry, cleansed skin and massage in a circular motion. Follow up with SPF daily.

Ingredients: Clove Oil, Rosehip Oil.

105 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Nisa Gorgeous Beauty cream Lycopene

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Nisa Gorgeous Beauty cream Lycopene

Introducing our Lycopene-Infused Beauty Cream—an advanced skincare solution meticulously crafted to harness the power of lycopene, enhancing your skin’s radiance and promoting a healthy complexion.

Key Features:

**Lycopene Enrichment:** Experience the extraordinary benefits of lycopene in our Beauty Cream. Lycopene, a potent antioxidant found in tomatoes, is renowned for its skin-nourishing properties..

**Antioxidant Protection:**. Our Beauty Cream helps neutralize free radicals, providing your skin with protective support against factors that contribute to premature aging and damage.

**Brightening Efficacy:** Unveil a brighter complexion with our Beauty Cream. Lycopene is known to contribute to skin brightening, helping reduce the appearance of dullness and promoting a more radiant and revitalized skin tone.

**Fine Lines and Wrinkle Reduction:** Experience more than just hydration—our advanced formula also works to reduce the appearance of fine lines and wrinkles. The cream helps smooth and firm the skin, contributing to a more youthful and rejuvenated appearance.

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

SKALA Radiant Diamond Beauty Cream 30gm

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Highlights:

SKALA Radiant Diamond Beauty Cream 30gm

Dr. SKALA Radiant Diamond Beauty Cream is a daily beauty cream designed to hydrate, brighten, and nourish the skin while promoting a smoother and more radiant-looking complexion. Its moisturizing formula helps improve the appearance of dull and uneven skin, leaving the skin feeling soft, refreshed, and glowing. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Helps brighten the appearance of dull skin
✓ Provides hydration and moisture
✓ Supports a smoother, softer-looking complexion
✓ Helps improve the appearance of uneven skin tone
✓ Promotes a radiant and healthy-looking glow
✓ Helps nourish and moisturize dry-looking skin
✓ Lightweight and comfortable for daily use
✓ Suitable for all skin types
✓ Ideal for everyday skincare routine

25 AED

13% OFFFeatured

La Bamakoise Extra Strong Lightening Cream 300gm

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La Bamakoise Extra Strong Lightening Cream 300gm

La Bamakoise Extra Strong Jar Cream 300g The cream La Bambakoise stimulates the process in a natural way, ensures complete elimination of cutaneous defects and makes your complexion clear and even, with no mess and your skin bright and healthy.

35 AED

8% OFFFeatured

Shower Gel, Skin Care

K Brothers Papaya Lightening Shower Bath 2000ml

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Highlights:

K Brothers Carrot Shower Bath 2000ml

K.BROTHERS Papaya lightening shower cream is highly concentrated quality shower cream made of the vitamin c and Papaya extract known to boast skin radiance,which have the efficiency for natural lightening and glowing complexion such as removing pimples anti-spots, anti-wrinkles and anti-oxidant activities.It’s fruity extracts which are excellent sources of brightening.

120 AED

7% OFFFeatured

Creams, Lotion, Ointment, Skin Care

Qv Cream For Dry Or Sensitive Skin 500gm

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Qv Cream For Dry Or Sensitive Skin 500gm

QV Moisturizing Cream for all skin types is the perfect solution to keep your skin hydrated all day long, especially for dry and very dry skin. It’s particularly beneficial after showering, shaving, or exposure to harsh weather conditions. Available in a 500g size, it is the best facial moisturizer as it provides essential care for dry, normal, or combination skin. Its lightweight formula, rich in natural moisturizers, works to rejuvenate the skin, leaving it soft and smooth without any greasy feel, allowing for easy absorption by the skin.

Benefits and Features:

QV Cream is recommended for moisturizing dry skin.
Cream helps to lock in natural moisture by acting as a protective barrier.
QV Cream helps to protect against dryness.
The ph-balanced formula is low in irritation and is free from fragrance, colour, lanolin, and propylene glycol.
QV Cream is suitable for sensitive skin and flaking or itching due to dry skin conditions.
QV is suitable for babies and the elderly.
24-hour moisturizing cream.
Vegan-friendly – contains no animal-derived ingredients.
[Gentle to skin] Recommended for daily use and suitable for dry, sensitive, oily, and acne-prone skin.
Highly concentrated, hypoallergenic moisturizing cream.
QV Cream protects against water loss by retaining the skin’s natural moisture.
Use as often as needed to moisturize areas such as elbows and knees.
Imported Made in Australia.

How to use:

Apply to dry areas as often as needed,
especially after bathing, showering, shaving,
exposure to harsh weather conditions and at night

130 AED

PRODUCTS ON SALES

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20% OFFFeatured

Hair Care, Shampoo

Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

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Every Strand Argan Oil With Macadamia Hydrating Shampoo 399ml

Every Strand Argan Oil Shampoo is a sulfate-free shampoo formulated with argan oil from Morocco and macadamia oil. It gently cleanses while helping to hydrate and smooth hair for a healthy-looking finish.

How to Use:

Wet hair, apply shampoo, lather, and rinse thoroughly. Repeat if desired. For optimal results, follow with Every Strand Argan Oil Hair Masque.

60 AED

13% OFFFeatured

Eveline Matt Detox Cleansing Mattifying Carbon Mask

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Highlights:

Eveline Hydra Detox Purifying and Moisturizing Carbon Mask

Purifying and Moisturizing Carbon Mask 8 in 1.
For dry and sensitive skin.
Effectively purifies intensely regenerates, and prevents over dryness, leaving skin ideally smooth and soft.
8 in 1( Purifies- Moisturiese – Detoxifies – Soothes – Regenerates – Nourishes- Refreshes – Smoothes).

Make your skin clear and hydrated with this wonderful mask.

35 AED

9% OFFFeatured

Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

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Silky cool Brazilian Nano keratin Post Straightening Home Care Shampoo 120ml

Keep your hair smooth, shiny, and salon-straight with the Silky Cool Brazilian Nano Keratin Shampoo. Formulated with hydrolyzed keratin, aloe vera, and panthenol, this gentle post-straightening shampoo helps maintain results after keratin, rebonding, or smoothing treatments. Its lightweight formula cleanses without stripping, leaving hair strong, frizz-free, and nourished.

Benefits:

Ideal for post-keratin and hair-straightening care
Enhances smoothness, shine, and manageability
Strengthens with Brazilian nano keratin
Gentle daily formula for all hair types

How to Use:
Apply to wet hair, gently massage, and rinse thoroughly

150 AED

25% OFFFeatured

Creams, Skin Care, Tubes

Rich & Pure Double Active Clarifying Soap Fast Action 190g

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Highlights:

Rich & Pure Double Active Clarifying Soap Fast Action 190g

Rich Pure with double active ginseng and red pepper feeds intensely, hydrates and revives the skin. It offers a brilliant brilliance to the composition by acting in execution without disturbing the skin thanks to its ultra-violetq sunlight-based security.

15 AED

25% OFFFeatured

African Nature Coconut & Shea Butter Soap 150gm

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African Nature Coconut & Shea Butter Soap 150gm

African Nature Coconut & Shea Butter Soap 150g African Nature Coconut & Shea Butter Soap lathers smoothly to cleanse and nourish your skin, giving you a fresh, smooth and firmer skin. Also frequent use Of African Nature Coconut & Shea Butter Soap may result in a natural younger looking skin. This Soap can also be used for the washing of hair, keeping it beautiful and shinning. African Nature Coconut & Shea Butter Soap is made up of Allanblackia, Shea Butter, Coconut Oil, Cocoa Butter, NaoH, Water & Essential Oils. Let’s make bathing natural with African Nature Coconut & Shea Butter Handmade Soap!

30 AED

20% OFFFeatured

Oserth Smooth Shampoo 300ml

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Highlights:

Oserth Smooth Shampoo 300ml

Transforms unruly hair into glossy, manageable strands with every wash.

• Humidity Block: Marula oil forms a protective shield against frizz
• Instant Shine: Calendula extract smoothes cuticles for mirror-like reflection
• Moisture Lock: Olive oil prevents dehydration between washes
• Sensory Escape: Light herbal aroma elevates shower experience
• Color-Safe: Protects vibrancy while cleansing

Turn wash day into a smoothing ritual.

120 AED

8% OFFFeatured

Gift Sets, Skin Care, Spot Corrector

Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

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Highlights:

Pure White Gold Glowing Set of Lotion, Serum, Oil ,Tube, Shower Gel and Soap

Pure white gold glowing contain oils argan oil,macadamia oil, carrot oil, hazelnut oil,sweet almond oil and camellia oil combined with active ingredients enriched with lightening plant extracts and antioxidant properties of vitamin e to intensively lightens the darker areas of your body, the body lotion pure white gold tones down your hyper pigmentation spots and prevents their appearance. removes speckles, blemishes, pregnancy marks. tender and healthy skin skin whitener and age marks remover prevents melanin multiplication, spots, freckles, melasma, hyperpigmentation, scars, mark.

180 AED

11% OFFFeatured

Shiseido Fino Premium Touch Hair Oil 70ml

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Highlights:

Shiseido Fino Premium Touch Hair Oil 70ml

Fino Premium Touch Penetrating Essence Hair Oil is a Japanese hair oil specially made for damaged hair and split ends.

The intense repair hair oil has a rich texture yet lightweight finish that makes hair smooth and manageable without being sticky. It coats and seals each hair shaft, smoothing the cuticles to protect the hair from further damage.

85 AED

8% OFFFeatured

New York Fair & Lovely Beauty Soap 200gm

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Highlights:

New York Fair & Lovely Beauty Soap 200gm

Experience the rejuvenating benefits of the New York Fair & Lovely Beauty Soap. This soap is specially formulated to provide brighter, youthful-looking skin. Enriched with hydrating glycerin, it moisturizes and smoothes the skin texture, keeping it soft and radiant.

The inclusion of Apricot seeds in the soap helps improve skin tone and texture. These natural exfoliating beads gently remove dead skin cells, revealing a fresh and rejuvenated complexion. Apricot seeds also contribute to reducing the appearance of wrinkles, fine lines, and blemishes, promoting a more youthful appearance.

Glycerin acts as a humectant, attracting and retaining moisture in the skin. It helps hydrate and relieve dryness, leaving the skin surface soft and refreshed.

Directions: Rinse your face and body with cold water. Form a rich lather and gently scrub your face and body. Rinse off thoroughly with cold water.

Key Ingredients: Apricot Seeds, Glycerin.

55 AED

13% OFFFeatured

Hair Care, Hair Treatment, Kids & Baby Care

Aussie Miracle Curls with Coconut Oil Paraben Free Detangling Milk Treatment 200ml

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Highlights:

Aussie Miracle Curls with Coconut Oil Paraben Free Detangling Milk Treatment 200ml

TANGLES? KNOT HERE! Aussie Miracle Curls Detangling Milk tames frizz and keeps gnarly knots at bay. Infused with coconut and jojoba oil, this nourishing leave-in conditioner smooths and softens strands, leaving behind a luscious strawberry and pomegranate scent. Simply apply to damp hair, detangle and let air dry. Who runs the world? CURLS.

65 AED

GIFT SET

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5% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Mitchell Organic Organic Extract Turmeric Blooming Oil With Papaya Extract 30ml

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Highlights:

Mitchell Organic Organic Extract Turmeric Blooming Oil With Papaya Extract 30ml

Our Turmeric Blooming Oil is a luxurious and nourishing body oil specifically formulated to promote a healthier skin appearance. It helps brighten skins complexion and reduce appearance of dark spots.

Ingredients: Organic Sunflower Oil, Jojoba Oil, Papaya Extract, Turmeric,
Vitamin E.

Directions: Apply on dry, cleansed skin as needed.

Warnings: For external use only. Avoid contact with eyes

95 AED

16% OFFFeatured

Makari Exclusive Dark Spot Corrector Serum 50ml

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Highlights:

Makari Exclusive Dark Spot Corrector Serum 50ml

An exclusive high-potent blend with maximum strength Organiclarine, this serum works to improve the appearance of hyperpigmentation while healing skin concerns. Use this rich gel cream 3 times a week at night to effectively even tone and brighten skin.

Recommended for all skin types except sensitive skin
-DO NOT apply all over face or body
-To brightens discolorations on face or body, dab with cotton swab directly to deeply pigmented area
-To boost brightening, mix a few pumps into milks, lotions, creams, or gels and apply as directed
-Product should be used 3x per week at night
-Must use sunscreen during the day to prevent future hyperpigmentation

210 AED

14% OFFFeatured

Biocos 24K Gold Serum Restores Elasticity, and Prevents Premature Aging

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Highlights:

Biocos 24K Gold Serum Restores Elasticity, and Prevents Premature Aging

Reduces Wrinkles & Fine Lines: Powered by pure 24k gold, this serum restores elasticity and smooths fine lines, leaving your skin youthful and radiant.
Prevents Premature Aging: Enriched with Pumpkin Seed Oil and Argan Oil, it protects against early signs of aging, keeping skin firm and resilient.
Brightens & Evens Skin Tone: Rosehip Seed Oil and Rose Oil work together to enhance skin brightness and promote a more even, glowing complexion.
Deeply Nourishing Formula: Organic ingredients hydrate and rejuvenate the skin, providing a luxurious, healthy glow for all skin types.
Boosts Collagen Production: Helps stimulate collagen synthesis, promoting firmer, plumper skin with improved elasticity and texture.

30 AED

20% OFFFeatured

Yoko Mangosteen Whitening Soap 100g

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Highlights:

Yoko Mangosteen Whitening Soap 100g

With the value of mangosteen and various herbal plants that help nourish the skin Returns radiance to the skin. Nourish your skin to be bright.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

12 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Papaya 225ml

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Highlights:

Skin Doctor Facial Cleanser Papaya 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Papaya extract that helps in keeping your face healthy and give you a natural shine. It is rich in moisturizing properties that helps in removing dead cells. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

11% OFFFeatured

Lotion, Spot Corrector, Skin Care

Ujooba Brightening Moisturizing Cocoa Butter Body Lotion 500ml

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Highlights:

Ujooba Brightening Moisturizing Cocoa Butter Body Lotion 500ml

Pamper your skin with the luxurious Ujooba Cocoa Butter Body Lotion, specially formulated to deeply hydrate, brighten, and nourish even the driest of skin. Infused with the goodness of natural cocoa butter, this rich and creamy lotion provides long-lasting moisture while improving skin’s tone and texture. Perfect for everyday use, it leaves your skin feeling soft, smooth, and glowing with health.

Key Features:

Cocoa Butter Enriched: Intensely hydrates and nourishes dry skin, locking in moisture for all-day softness.
Brightening Formula: Helps to enhance skin radiance, giving you a natural, brighter glow.
Moisturizing & Softening: Smoothens rough and dry skin, leaving it supple and well-moisturized.
Super Creamy Texture: Easy to apply and quickly absorbed, without leaving a greasy residue.
Daily Use: Gentle enough for everyday use, suitable for all skin types.

Benefits:

Deeply moisturizes and restores dry skin
Improves skin elasticity and smoothness
Brightens and evens skin tone for a healthy, glowing appearance
Helps protect the skin from environmental damage
Provides long-lasting hydration

Free From:

No harmful chemicals
Paraben-free
Safe for all skin types

How to Use:

Apply generously all over your body after showering or whenever your skin feels dry.
Massage into the skin in circular motions until fully absorbed.
For best results, use daily, especially on dry areas like elbows and knees.

Experience Soft, Radiant, and Healthy Skin with Ujooba Cocoa Butter Body Lotion. Your skin’s daily dose of intense moisture and care!

40 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Vaseline Intensive Care Body Gel Oil Cocoa Radiant, 200ml

Vaseline Essential Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Intensive Care Body Gel Oil Cocoa Radiant, 200ml

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Highlights:

Vaseline Essential Intensive Care Cocoa Radiant Body Oil 200ml

Vaseline Intensive Care Cocoa Radiant Body Gel Oil with pure cocoa butter and replenishing oils for healthy glowing skin

This vitalizing body oil from Vaseline’s Intensive Care locks in moisture to help revitalise dry and dull-looking skin

This body oil absorbs quickly and heals dry skin for glowing radiance with non-greasy, rich moisturisation

Contains 100 Percent pure cocoa butter and replenishing oils for the ultimate skin care experience

This body oil gel is appropriate for use on sensitive skin. Body lotion with a warm, cocoa butter fragrance

35 AED

14% OFFFeatured

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

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Highlights:

Alattar Vitamin E Face Wash Anti-Aging Appearance Facial Cleanser

Highlights

High Potency Vitamin E: Infused with 70,000 units of Vitamin E (70,000iu) to visibly enhance the skin’s surface and texture.
Anti-Aging Appearance: Works to visibly address signs of aging and promotes a more youthful, revitalized look.
Refines Lines and Wrinkles: Helps smooth the skin’s surface, reducing the appearance of wrinkles and fine lines.
Dark Spot Defense: Designed to diminish the look of dark spots and discoloration, supporting a clear and even complexion.
Nourishing & Whitening: A unique formula that nourishes the skin while providing a visible whitening and brightening effect.

30 AED

20% OFFFeatured

RDL Babyskin Whitening Soap 135g

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Highlights:

RDL Babyface Whitening Soap with Melawhite 135g

Try our newly improved RDL Babyface Whitening Soap with Melawhite. It has unique blends of active ingredients to help lighten skin complexion with regular use. It also has moisturizers for a youthful and radiant looking skin.

20 AED

10% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

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Highlights:

Malika 20% Vitamin C Dark Spot Remover Serum 30ml

Glow, protect, and rejuvenate – the Malika way. Malika 20% Vitamin C Serum is a powerhouse face serum formulated to enhance skin radiance, reduce dark spots, and fight hyperpigmentation while delivering deep hydration. Inspired by korean skincare rituals, this korean vitamin c serum-grade formula gives you the coveted glass skin look — bright, plump, and even-toned.

Fades Dark Spots & Corrects Pigmentation: A targeted dark spot corrector and dark spot remover for face — pure vitamin c (ascorbic acid) inhibits melanin production at the source, visibly fading post-acne marks, sun spots, and uneven patches. One of the most effective hyperpigmentation treatment serums available for daily use.

20% Brightening Boost: This concentrated brightening serum and skin brightening serum delivers 20% the antioxidant power — neutralizing free radicals, shielding against photo damage and pollution, and revealing a luminous, even-toned complexion with every application. A true vitamin c face serum built for visible results.

Anti-Aging & Collagen Stimulation: Packed with organic vitamin c actives that stimulate collagen production — reducing fine lines, firming skin, and restoring a youthful, plumped appearance. This anti aging serum targets signs of aging and dullness simultaneously for a complete skin transformation.

Deep Hydration Triple Action: Enriched with hyaluronic acid serum-level hydration and vitamin e oil for skin nourishment — this formula keeps skin moisturized, plump, and soft all day long. Compatible with niacinamide serum and other actives for an enhanced korean skin care routine.

How to Use: Apply a few drops of this vit c serum to clean, dry skin every morning — gently massage until fully absorbed. Follow with moisturizer and SPF for maximum protection. Can be mixed with other Malika skin care products for enhanced results.

45 AED