Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Diva Maxima Maxi Tone Triple Action Fade Milk 350ml

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Diva Maxima Maxi Tone Triple Action Fade Milk 350ml

The benefits of Maxima Triple Action Milk Body Lotion

Diva Maxima assures you a fast and safe clarifying treatment.

You will get evenly clear firm and radiant skin.

It is a light, non greasy lotion that moisturizes and fortifies the skin from deep within the skin cells, helping it to retain elasticity and making it more resilient to changing conditions throughout the day and the seasons.

A nourishing skin to help retain elasticity leaves skin glowing and youthful

Protects and nourishes skin

It has soothing effect, which keeps your’s skin healthy and soft

Skin Type: Suitable for all skin types.

40 AED

10% OFFFeatured

Mask, Skin Care

Silky Cool Spearmint Facial Mud Mask 500ml

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Silky Cool Spearmint Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

9% OFFFeatured

Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

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Anua Peach 77% Niacin Brightening and Elasticity Protecting Peach Cream 50ml

Anua Peach 77 Niacin Enriched Cream is a face cream enriched with fermented nutrients that brighten, moisturise and help fight rough, lacklustre skin. It contains ceramides, panthenol and collagen to restore moisture levels and increase skin elasticity and firmness. The cream has a powdery texture, absorbs quickly and does not leave a sticky feeling.

150 AED

14% OFFFeatured

Skin Doctor Turmeric & Vit C Brightening Face Wash 125ml

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Skin Doctor Turmeric & Vit C Brightening Face Wash 125ml

Vegan formula, brightening, removes skin dullness, fades dark spot & helps pretext the skin.

Skin Doctor Turmeric & Vit C Brightening Face Wash specially formulated with natural active ingredients, deep cleanses and gently exfoliates facial skin to remove stubborn dirt and dead skin cells.Brightening formula, removes skin dullness, fades dark spot & helps protect the skin.

30 AED

3% OFFFeatured

Q7 Paris Carrot Skin Lightening Body Lotion Classic Edition 300ml

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Q7 Paris Carrot Skin Lightening Body Lotion Classic Edition 300ml

Beautiful bright skin is here! The Q7 Paris Carrot Skin Lightening Body Lotion is one of the Q7 Paris hero products.

300ml size, improved formulation for FASTER skin lightening results.
Specially formulated for all skin types. Lightens dark spots, leaves lasting glow.
Reduces stress, sun, age-related spots. Regulates melanin production.
Prevents transepidermal water loss, and protects from dryness, discoloration.
Gentle enough for spot-prone skin. Use twice a day for youthful skin.

195 AED

Oils & Moisturizer, Skin Care

Bio-Oil Specialist Skin Care Oil 125ml

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Bio-Oil Specialist Skin Care Oil 125ml

Bio Oil Skincare Body Oil, Vitamin E, Serum for Scars Stretchmarks, Face Body Moisturizer, All Skin Types

HELPS IMPROVES APPEARANCE OF SCARS AND STRETCH MARKS – Dermatologist recommended and clinically proven for scars, stretch marks, uneven skin tone and so much more.

PACKED WITH NATUAL OILS – Vitamin E helps maintain healthy looking skin while natural Chamomile and Lavender Oil calm and soothe.

LOCKS IN ESSENTIAL HYDRATION WITHOUT CLOGGING PORES – Bio-Oil Skincare Oil is a uniquely formulated, non-greasy body oil that hydrates skin and helps retain essential moisture.

PLANET & ANIMAL FRIENDLY — Vegan friendly, paraben free, cruelty free, non-comedogenic, and 100% recyclable

FORMULATED FOR ALL SKIN TYPES – Helps soften skin for all types, tones, textures and safe for use on face and body and won’t clog pores.

55 AED

13% OFFFeatured

Xtreme Collection Mixed Berry Facial Scrub 500ml

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Xtreme Collection Mixed Berry Facial Scrub 500ml

Gentle exfoliant that eliminates dry skin and aids in the regeneration of skin cells.

How to use

Moisten the skin, apply and massage gently avoiding the eyes. Rinse well with clean wafer.

35 AED

10% OFFFeatured

Pure Glow Maximum Strength Whitening Beauty Milk 500ml

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Pure Glow Maximum Strength Whitening Beauty Milk 500ml

Lightening Strength: Advanced Strength – Intensive Lightening for Stubborn Discoloration

Pure Glow Maximum Strength Whitening Beauty Milk is an intensive body moisturizer formulated to visibly lighten stubborn discoloration while deeply nourishing the skin. Enriched with Macadamia Oil and Curcumin Extract, it helps condition the skin while promoting a brighter, more even-looking complexion. A blend of Arbutin, Mulberry Root Extract, and Vitamin C helps improve the appearance of uneven skin tone and dullness for healthier-looking, more radiant skin.

Its rich, nourishing formula provides long-lasting hydration while helping support smoother, softer, and more even-looking skin with continued use. Skin is left feeling moisturized, comfortable, and visibly brighter after every application, revealing a healthier-looking glow and a more luminous, even-looking complexion over time.

540 AED

13% OFFFeatured

Skin Doctor Kiwi Jam Scrub for Face & Body 200gm

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Skin Doctor Kiwi Jam Scrub for Face & Body 200gm

Packed with exotic and pure crushed Kiwi beads, Skin Doctor Face and Body Kiwi Jam Scrub helps remove dirt and excess oil without causing any dryness.

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

17% OFFFeatured

Perfect White Lightening Cream with AHA 150ml

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Perfect White Lightening Cream with AHA 150ml

Evens out skin tone and makes it firmer giving a more radiant complexion

Fights against a dull complexion and diminishes the visible appearance of pigment spots

Hydrates and protects the epidermis

The skin is soft, supple and radiant

25 AED

PRODUCTS ON SALES

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14% OFFFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Lemon Cleansing Toner 250ml

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Lady Diana Collection Lemon Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural lemon extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Coffee Face & Body Scrub 200ml

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30 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Cedar Wood 30ml

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Difeel 100% Pure Essential Oil Cedar Wood 30ml

Extra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit. Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.
Aroma: Woodsy, burning
Our Cedar Wood Oil:

Has a grounding, calming affect
Acts as an insect repellant
Acts as an antifungal, anti infectious and antiseptic oil

75 AED

20% OFFFeatured

Yoko Aloe Vera Whitening Soap 100gm

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Yoko Aloe Vera Whitening Soap 100gm

With the value of aloe vera and various herbal plants that help nourish the skin Increases moisture, radiance and smoothness naturally.

How to use

Rub to create foam and use to clean the body. Rinse with clean water.

12 AED

8% OFFFeaturedOut Of Stock

Hair Care, Relaxer

Dr. Miracle’s No-Lye Relaxer Regular

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Dr. Miracle’s No-Lye Relaxer Regular

Enriched with vitamins, jojoba, sweet almond and coconut oil, this relaxer system leaves your hair smooth, strong, healthy and shiny.

55 AED

17% OFFFeatured

Face Cream, Spot Corrector, Skin Care

Jui Beauty Cream 100% Korean Pearl Essence

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Jui Beauty Cream 100% Korean Pearl Essence

JUI Beauty Cream is a luxurious skincare solution infused with 100% Korean pearl extract, known for its skin-brightening properties. It provides intensive hydration, a radiance boost, anti-aging benefits, and fast absorption. The cream is a blend of essential minerals, and antioxidants, aiming to nourish, rejuvenate, and illuminate the skin. It is suitable for all skin types and can be used as a daily glowing or part of a nighttime skincare routine. The product combines the magic of Korean pearl essence with cutting-edge skincare science, resulting in a radiant, ageless beauty.

25 AED

7% OFFFeatured

Difeel Luxury Moisturizing Hand Cream Rosemary 40ml

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Difeel Luxury Moisturizing Hand Cream Rosemary 40ml

This unique restorative Hand Cream moisturizes and nourishes through the careful blending of Vitamin E, Natural Oil and Botanical Extracts. The formula softens the outer layers of the skin and penetrates to the deeper inner levels. Our luxury creams give your hands the perfect hydration, comfort and nourishment they deserve, leaving skin soft to the touch.
Our Rosemary Hand Cream:

Restores moisture to skin
Has a rich aroma that acts as a therapeutic
Protects the skin from aging and free radicals
Contains 100% Pure Natural Oils andVitamin E

70 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care, Kids & Baby Care

Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

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Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

All the moisture, none of the tangles. Choose Aussie Kids Conditioner – crafted for your kid’s unique hair. This moisture-rich conditioner was made for hair that thrives with a little extra hydration. This kids’ conditioner moisturizes and helps set you and your kid up for snag-free combing. If that doesn’t put your mind at ease, how about the fact that this kids’ hair conditioner is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

85 AED

13% OFFFeatured

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 65x225mm

Accessories, Hair Accessories, Hair Care

IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 65x225mm

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IQueen Classic Wood Large Oval Porcupine Cushion Hair Brush 65x225mm

Featuring a genuine solid wood handle with a classic triangle design, this brush offers a secure, non-slip grip. Laser-engraved details add a professional touch.
The single nylon bristles with ball tips gently detangle hair without snagging, while shorter bristles add shine and control for a polished finish. Heat-resistant ionic bristles reduce frizz and lock in moisture for a smoother, shinier look.
Perfect for detangling and grooming all hair types and textures.
Oval shape, Large Size, Overall Width: 65mm, Length: 225mm

70 AED

25% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Glycerin Pure Oil 100ml

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Bebecom Glycerin Pure Oil 100ml

Prevents moisture loss

Ideal for dry skin

Leaves the skin feeling soft and comfortable

The Bebecom glycerin oil ensures a pleasantly silky feeling on the skin. By gently warming the skin, it creates a pleasantly warm feeling and protects the skin from moisture loss. Suitable for normal and dry skin.

We recommend warming a pea-sized amount between your palms and then applying to any area of your body. Recommended for daily body care.

15 AED

GIFT SET

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11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Garlic Hot Oil Hair Cream 1000ml

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Royal Beauty Garlic Hot Oil Hair Cream 1000ml

Royal Beauty Garlic Hot Oil Hair Cream is a powerful treatment formulated to promote healthier, stronger hair.
Enriched with garlic extract, known for its ability to stimulate circulation and encourage hair growth, this nourishing cream works deep into the hair fibers to repair damage, reduce hair thinning, and combat dandruff.
Its rich formula deeply hydrates, strengthens, and restores vitality to dry and brittle hair, leaving it soft, shiny, and full of life. Ideal for all hair types, it’s a must-have for anyone looking to enhance hair strength and support natural growth.
Keep your hair healthy and get the hairstyle you’ve always wanted with our hot oil Hair Cream from Royal Beauty.
Helps condition and repair your hair. Perfect for unmanageable hair.

40 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Beauty Line Peach Scrub 300ml

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Melano Beauty Line Peach Scrub 300ml

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

17% OFFFeatured

Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

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Touch Me Lemon Face Wash Foam Anti-Acne Oil Control Deep Cleansing 100ml

Advanced Oil Control: Formulated to eliminate excess sebum and keep facial shine away throughout the day.

Brightening Formula: Infused with lemon extract to boost natural skin radiance, target dark spots, and improve overall skin glow.

Anti-Acne Action: Designed to target pimples and prevent future breakouts by clearing out deeply settled dirt and impurities.

Deep Gentle Cleansing: The foaming action lifting surface oils makes it suitable for all skin types, though it is highly favored by individuals with oily or acne-prone skin

25 AED

14% OFFFeatured

Jhalak Beauty Cream With Serum

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Jhalak Beauty Cream With Serum

Jhalak Beauty Cream enhances your complexion, cleans pimples, wrinkles and under eye bags alongside removing blemishes. This cream is made with natural herbs which make your skin healthy & dust free.

30 AED

10% OFFFeatured

Silky Cool Sulfate-Free Shampoo Moisturizing & Gentle Hair Cleanser for All Hair Types 500ml

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Silky Cool Sulfate-Free Shampoo Moisturizing & Gentle Hair Cleanser for All Hair Types 500ml

Looking for a sulfate-free shampoo that will leave your hair feeling silky and cool? Look no further than our Silky Cool Sulfate-Free Shampoo!

Our gentle yet effective formula is perfect for all hair types, and is specially designed to cleanse your hair without stripping it of its natural oils. With regular use, our shampoo will help to revitalize your hair, leaving it looking and feeling healthier than ever before.

This is perfect for those in the UAE who want to keep their hair clean and refreshed, without having to worry about harmful chemicals or harsh ingredients. So why wait? Try our Silky Cool Sulfate-Free Shampoo today and experience the difference for yourself!

45 AED

13% OFFFeatured

Joji Secret Young Tamarind Bright Intense Mask 30gm

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Joji Secret Young Tamarind Bright Intense Mask 30gm

35 AED

8% OFF

Skin Free Beautifying Milk 150ml

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Skin Free Beautifying Milk 150ml

Skin free milk is a serum of high concentration used to clear dark knuckles, dark toes and stubborn spots, it lightens skin very well and very effective.

it is a natural fast action skin whitening milk, its a multi purpose skin oil for promixing or added to cream.

skin free beautifying milk is a strong bleaching serum . please use sparingly or mixed into your cream or lotion. it can also be used on its own, works well alongside arbutin serum.

you can spot treat with it also.

Helps clear up skin from the first use.

Helps clears the appearance of dark spots, helps heal scars to fade. Whitening in 7 days , contains v.c and carrot oil, visibly works on, black spot, age spot, sunburn, wrinkles ,acne scares, eczema, pimples, freckles

55 AED

14% OFFFeatured

Belle Vie Lightening Body Cream 150gm

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Belle Vie Lightening Body Cream 150gm

Introducing BelleVie Crème De Corps Clarifiante Extra-Forte 150g, the ultimate solution for radiant skin. This luxurious cream is designed to deeply cleanse and clarify your body, effectively removing impurities and revealing a rejuvenated complexion. Enriched with nourishing ingredients, it promotes even skin tone and texture while remaining gentle on all skin types. Experience the indulgence of BelleVie’s captivating aroma and elevate your body care routine with this extraordinary formula. Unveil the true beauty of your skin with BelleVie Crème De Corps Clarifiante Extra-Forte.

30 AED

13% OFFFeatured

Jergens All Purpose Face Cream 425gm

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Jergens All Purpose Face Cream 425gm

Jergens All Purpose Face Cream is a multi-action moisturizer designed to keep skin hydrated and nourished. Its lightweight formula, containing Vitamin E and Pro-Vitamin B5, intensely hydrates for up to 24 hours and helps skin retain its natural moisture. Its fast-absorbing formula leaves skin feeling smooth and healthy. Enjoy softer, brighter, radiant skin with Jergens All Purpose Face Cream. 15 fl oz.

65 AED

15% OFFFeatured

Hair Care, Hair Scalp Treatment

Shea Moisture Manuka Honey & Yogurt Hydrate + Repair Protein-Strong Treatment 227gm

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Shea Moisture Manuka Honey & Yogurt Hydrate + Repair Protein-Strong Treatment 227gm

SheaMoisture’s Manuka Honey & Yogurt Hydrate + Repair Protein-Strong Treatment with Mafura & Baobab Oils is powered by reparative proteins and butters. This nutrient-rich blend of shea butter is boosted by addition of antioxidant Manuka Honey and protein-infused Yogurt Powder and Yogurt Extract. Additionally, we’ve included deep conditioning oils such as Baobab Oil and Mafura Oil to create a fuss-free strengthening cream to naturally reinforce and revitalize over-processed, abused hair fibers. Restore, repair and maintain gentle to medium waves or curls with regular use of our proprietary hair-nourishing blend. It also works well on wig hair, and we recommend using it for deep conditioning a wig overnight for an easy-to-wear hairstyle.

This SheaMoisture protein treatment is made with certified organic Shea Butter, ultra-moisturizing Manuka Honey and Yogurt in a deep conditioning formula that fortifies weak strands, combating breakage and split ends to leave hair looking smooth and healthy. When used after regular shampooing, this treatment leaves hair soft, supple and irresistibly touchable.

55 AED