Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

Eclat White Fast Action Tube Cream 50g

Rated 0 out of 5

(0)

Highlights:

Eclat White Fast Action Tube Cream 50g

The brightening and purifying Eclat-White Tube Cream is developed in strict tradition of the great lightening and purifying know to solve all your skin problems. Made with vegetable oil and natural healing products, Eclat-White soap purifies your skin and the spotless leash nor the button.

25 AED

11% OFFFeatured

Cetaphil Gentle Skin Cleanser Face & Body Wash 473ml

Rated 0 out of 5

(0)

Highlights:

Cetaphil Moisturizing Lotion Normal to Dry & Sensitive Skin 473ml

A light-weight non-greasy lotion specifically formulated with Avocado Oil to restore and hydrate sensitive or dry skin. Cetaphil Moisturising Lotion is clinically proven to fully restore the skin’s natural moisture barrier in just 1 week. n. Quick absorbing and long-lasting formulation leaves skin soft and soothed. With Niacinamide, Panthenol and Vitamin E.

85 AED

6% OFFFeatured

Tree Hut Dewy Daisy Shea Sugar Exfoliating Body Scrub 510gm

Rated 0 out of 5

(0)

Highlights:

Tree Hut Dewy Daisy Shea Sugar Exfoliating Body Scrub 510gm

Reveal vibrant skin with the blooming scent of Dewy Daisy! Made with Sugar, Shea Butter, Calendula and Chamomile to leave skin feeling smooth and smelling amazing. Tree Hut Sugar Scrubs remove dull, dead skin with gentle exfoliation and have a no-slip formula with a long-lasting fragrance.

80 AED

4% OFFFeatured

PR+ Paris Toning & lightening Body Lotion PR+ GOLD 24K 500ml

Rated 0 out of 5

(0)

Highlights:

PR+ Paris Toning & lightening Body Lotion PR+ GOLD 24K 500ml

GOLD 24K PR+ Lightening Body Lotion is a fragrant lightening lotion for black and matte skin. It allows you to moisturize the skin and leaves a delicate and enchanting fragrance.

Made from plant active ingredients with lightening properties, this body care product will help you unify your complexion, eliminate dark spots and hyper pigmentation and contribute to a luminous and clarified complexion.

Complementary care:
Gold 24k serum: For optimal results, add a few drops of serum to your body milk each time you use it. Mix and then apply to your body

How to use

On your skin previously cleansed with GOLD 24K soap, apply the milk once or twice a day with emphasis on hands, elbows and knees. For optimal results, we recommend adding the milk to the GOLD 24K serum.

USE PRECAUTION: External use only. Apply on small surfaces. Avoid contact with the eyes. In case of irritation, discontinue use. Do not use in children under 12 years.

Ingredients

Aqua, Glyceryl stearate, Glycerin, Isopropyl palmitate, Glycyrrhiza glabra root extract, Cetearyl alcohol, Parfum, Petrolatum, Aspergillus ferment, Sodium lactate, Sodium lauryl sulfate, Ethylhexyl methoxycinnamate, Ethoxydiglycol, Sodium metabisulfite, Ascorbic acid, Methylparaben, Lactic acid, Allantoin, Disodium EDTA, Propylparaben, p-Chloro-m-Cresol, Sodium hydroxide, Sorbic acid, BHT, Alpha-isomethyl ionone, Limonene, Benzyl salicylate, Geraniol, Hydroxycitronellal, Coumarin, Linalool, Benzyl benzoate

480 AED

25% OFFFeatured

RDL Papaya RDL Papaya Soap 135g

Rated 0 out of 5

(0)

Highlights:

RDL Papaya RDL Papaya Soap 135g

Experience total skin care with new improved RDL Papaya cSoap plus Sunscreen. It contains papaya extract and enriched with vitamins to reveal a smoother and younger looking skin.

Direction for Use: Use it as bath soap.

15 AED

20% OFFFeatured

Creams, Tubes, Skin Care

Amalico Lemon Tube Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Amalico Lemon Tube Cream 50ml

Introducing our amalico tube cream, a powerful skincare solution derived from natural ingredients. This natural antioxidant and skin brightener works wonders in reducing melanin formation, resulting in a visible improvement in age spots, freckles, melasma, and post-inflammatory pigmentation

20 AED

4% OFFFeatured

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Exfoliating Body Wash

Rated 0 out of 5

(0)

Highlights:

LightenUp Skin Brightening Kit Body Lotion , Dark Spot Gel, Exfoliating Body Wash

The LightenUp Skin Brightening Kit is a comprehensive skincare solution designed to combat hyperpigmentation, dark spots, and uneven skin tone. This all-in-one kit includes a hydrating body lotion, targeted dark spot gel, brightening serum, exfoliating body wash, and face scrub, suitable for all skin types. Experience the rejuvenating power of nature while enjoying exceptional customer support.

430 AED

13% OFFFeatured

Joji Secret Young Mangosteen Clear Skin Mask 30gm

Rated 0 out of 5

(0)

Highlights:

Joji Secret Young Mangosteen Clear Skin Mask 30gm

35 AED

6% OFFFeatured

Fragrances, Lotion, Roll On, Skin Care

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Fair and White Exclusive Vitamin C Brightening Body Lotion 500ml

Let your beauty and radiance show up with this soft and fruit-fragranced milk. Its formula contains Vitamin C, the antioxidating and regenerating properties of which unify your skin and give it renewed energy. This body milk helps to regulate melanin production and glow the skin.

145 AED

31% OFFFeatured

White Express Cream 7 Days with Carrot 500ml

Rated 0 out of 5

(0)

Highlights:

White Express Cream 7 Days with Carrot 500ml

Description: White Express lightened skin in 7 days Extra whitening cream 500 ml The White Express lightening cream ensures good care of your skin. The Buty Resorcinol complex softens and protects your body from drying out and restores radiance in 7 days. White Express Carrot – Extra Carrot 7 Days Skin Lightening Cream effectively reduces dark spots and brightens the skin in just a few days. Rich in vitamins and specially developed for black skin.

Application:

Apply morning and evening to clean, healthy skin, paying particular attention to very dry areas. Spread it lightly and evenly. Avoid contact with eyes and exposure to the sun.

45 AED

PRODUCTS ON SALES

View All

13% OFFFeatured

Creams, Skin Care

AR Gluta Vitamin E Moisturizing Collagen Cream 200gm

Rated 0 out of 5

(0)

Highlights:

AR Gluta Vitamin E Moisturizing Collagen Cream 200gm

AR Gluta Vitamin E Cream with Collagen (200ml) – A nourishing cream enriched with Glutathione, Vitamin E, and Collagen to deeply hydrate, brighten, and improve skin elasticity for a radiant and youthful glow.

Whitening & Moisturizing Formula – This rich cream helps lighten skin tone, reduce dark spots, and keep your skin soft and smooth with powerful antioxidants and essential nutrients.

For Healthy, Glowing Skin – Infused with collagen and Vitamin E, this non-greasy formula absorbs quickly, promoting firm, supple, and moisturized skin for daily skincare use.

35 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care

Shea Moisture Coconut & Hibiscus Frizz-Free Curl Mousse 222ml

Rated 0 out of 5

(0)

Highlights:

Shea Moisture Coconut & Hibiscus Frizz-Free Curl Mousse 222ml

This Frizz-Free Curl Mousse offers a lightweight formula that lock moisture in while enhancing natural curl and wave patterns.

A natural derived blend of Silk Protein and Neem Oil provide volume and shine, while helping reduce frizz. The best part? You can kiss goodbye any and all crunchy or sticky residue!

40 AED

25% OFFFeatured

Active White Clarifying Body Soap with Honey 150gm

Rated 0 out of 5

(0)

Highlights:

Active White Clarifying Body Soap with Honey 150gm

Active White honey soap deeply cleans and helps to gently clear the skin. Once rinsed, your skin is ready to receive your other Active-White treatments.

Product benefits

Cleans skin thoroughly
Delicately clarifies the skin
Harmonizes the complexion

How to use

Moisten the skin and soap, lather, wash and rinse thoroughly. For optimal and prolonged action, apply clarifying milk or Active-White clarifying cream.

15 AED

11% OFFFeatured

Rapid Clair Intense Clarifying Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Rapid Clair Intense Clarifying Body Lotion 500ml

Rapid’ Clair Carotte Intense Clarifying Milk formulated with moringa oil and turmeric, effectively fights against free radicals in the skin and preserves its youthfulness.

Its carrot oil concentrate will guarantee you soft, satiny skin, and even more so a clear and even complexion all over your body.

85 AED

13% OFFFeatured

Belle Face Treatment Concentrate Serum 60ml

Rated 0 out of 5

(0)

Highlights:

Belle Face Treatment Concentrate Serum 60ml

Ultra-strength, concentrated brightening treatment for beautiful faces. Anti-blemish, anti-dark spots, effective for face and body.

Harsh weather can have many damaging effects on the skin, which is why we’ve developed a high-quality anti-dark spot concentrate.
This magic formula permanently resolves dark spots on elbows, finger joints, palms, and around the eyes. Using the anti-dark spot concentrate in your body lotion evens out your complexion. It works effectively and gently, for visible results in just 5 days.

70 AED

5% OFFFeatured

TGIN Honey Miracle Hair Mask 340gm

Rated 0 out of 5

(0)

Highlights:

TGIN Honey Miracle Hair Mask 340gm

tgin Honey Miracle Hair Mask is like an instant make over for dry, damaged or colored treated hair. This luxurious deep conditioner contains raw honey for softer, shinier tresses and jojoba and olive oils, which nourish and heal strands in need of repair. The result is hair that never looked so good.

Benefits

Restores life to dry, damaged, or color treated hair

Improves shine and manageability

Locks in moisture and repairs damage

Reduces shedding and breakage

95 AED

7% OFFFeatured

Sunny Isle Rosemary Mint Hair & Strong Roots Lite Oil 59ml

Rated 0 out of 5

(0)

Highlights:

Sunny Isle Rosemary Mint Hair & Strong Roots Lite Oil 59ml

Sunny Isle Rosemary Mint Hair and Strong Roots Oil Lite hair oil is a nutrient-rich, Double Growth formula that solves all your hair concerns. Formulated especially for light and thin hair, this oil nourishes hair follicles, soothes split ends, and helps with dry scalp. This lite hair oil uses natural ingredients and essential oils to provide the care your hair deserves. Use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during your next hot oil treatment.

65 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Casri Collagen Beauty Cream with Glutathione & Vitamin B3 30gm

Rated 0 out of 5

(0)

Highlights:

Casri Collagen Beauty Cream with Glutathione & Vitamin B3 30gm

Casri Collagen Beauty Cream is a nourishing daily skincare formula enriched with Collagen, Glutathione, Vitamin B3, and Serum to help moisturize, soften, and revitalize your skin. Its lightweight, fast-absorbing formula supports a smoother, firmer, and naturally radiant complexion, making it suitable for all skin types.

Key Highlights

✓ Enriched with Collagen, Glutathione & Vitamin B3
✓ Added Serum for enhanced skin nourishment
✓ Deeply moisturizes and hydrates the skin
✓ Helps improve skin elasticity and firmness
✓ Supports a brighter and more even-looking complexion
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

3% OFFFeatured

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Pro Lab Skin Barrier Ceramide Body Lotion 500ml

Pro Lab Skin Barrier Ceramide Body Lotion is a deeply nourishing moisturizer designed to strengthen the skin barrier, lock in hydration, and protect against dryness, irritation, and damage caused by harsh skincare products.

KEY BENEFITS

• Strengthens and repairs the skin barrier
• Locks in moisture for long-lasting hydration
• Helps calm dryness, itching, and irritation
• Improves softness, smoothness, and elasticity
• Supports recovery from harsh or overused skincare products

145 AED

17% OFFFeatured

Violet Glow Extensive Lightening Treatment Cream 50gm

Rated 0 out of 5

(0)

Highlights:

Violet Glow Extensive Lightening Treatment Cream 50gm

Lightening Strength: Maximum Strength – Strongest Lightening With Anti-Aging Benefits

Violet Glow Extensive Lightening Beauty Cream combines Alpha Arbutin, Kojic Acid Dipalmitate, Sweet Violet Flower Extract, and Vitamin C in a rich, nourishing formula developed to deliver our highest level of skin lightening with the added benefit of anti-aging care. Designed to target stubborn discoloration, uneven skin tone, and the visible signs of aging, it helps promote a brighter, firmer, and more youthful-looking complexion. Vitamin A supports smoother-looking skin while helping refine skin texture.

Enriched with moisturizing oils, antioxidants, and skin-conditioning ingredients, it provides long-lasting hydration while helping improve skin texture and maintain softness. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant, while fine lines and other visible signs of aging appear less noticeable.

125 AED

GIFT SET

View All

5% OFFFeatured

Eye & Lip Care, Skin Care

Trimay Wrinkle Smoothing Gel Eye Patch 84gm

Rated 0 out of 5

(0)

Highlights:

Trimay Hydro Lifting Gel Eye Patch 84gm

Trimay Hydro Lifting Gel Eye Patch revives your eyes and emphasizes your natural beauty.

Key Features:

Revitalizes : If your eyes are the mirror of your soul, then Trimay Hydro Lifting Gel Eye Patch is the solution to restore your radiance. With this product, you can revive your eyes in just minutes!

Deep hydration: rich formula in Glycerin, Ceramide and Hyaluronic Acid ensures deep and long-lasting hydration.

Quality Ingredients: With an impressive list of active ingredients, including Ceramide, Placenta Protein and Many Others, Trimay Hydro Lifting Gel Eye Patch gives you all the benefits you need to keep your skin healthy and glowing.

Hydro Lifting Technology: Thanks to the gel enriched with pine extract and ceratonia siliqua (carob), this patch provides a lifting effect, reducing signs of fatigue and aging.

95 AED

3% OFFFeatured

Finesse Glow Half Cast Body Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

Finesse Glow Half Cast Body Lotion 500ml

The Finesse Whitening Face and Body Lotion is a daily use product designed to target discolouration while providing nourishment for all skin types. With ingredients such as glycerin, collagen, vitamin C, glutathione, and retinol. The lotion comes in a regular size and is formulated for full body use, making it a convenient and effective option for achieving a 3x whitening and more even skin tone.

155 AED

5% OFFFeatured

Moisturizers, Skin Care

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

Rated 0 out of 5

(0)

Highlights:

Pretty Cowry Vitamin C Essence Hyaluronic Acid Anti Aging Facial Cream 50ml

The product is rich in vitamin C, which diminishes maelanin, brightens skin tone and makes skin whiter and more tender.

Sodium hyaluronate has a good hydrating effect, which keeps your skin supple and improves the dryness and roughness of the skin.

This product has a very good anti-aging effect, rich vitamin C essence can fade wrinkles, freckles, make the face skin smoother.

Various nutrients in essence cream can penetrate deep into the skin to moisturize the skin, make the skin more elastic, tighter, and improve the state of skin relaxation.

This product is fine in texture, easy to smear, and easy to absorb.

38 AED

14% OFFFeatured

Conditioner, Hair Care

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner, Travel Packet 51.7ml

Rated 0 out of 5

(0)

Highlights:

ORS Olive Oil Strengthen & Nourish Replenishing Conditioner, Travel Packet 51.7ml

The ORS Repleshining Conditioner deeply penetrates to restore moisture and add shine to the hair scalp. Formulated with Olive Oil, Sweet Orange Oil and Marine Proteins, this conditioner fortifies and balances moisture and protein levels, resulting in stronger, healthier hair that is shiny and manageable. Suitable for all hair types.

30 AED

5% OFFFeatured

Madam White Exclusive Extra Whitening Milk 250ml

Rated 0 out of 5

(0)

Highlights:

Madam White Exclusive Extra Whitening Milk 250ml

Madam White Flawless Skin Exclusive Xtra Whitening Milk is a multi-action lightening and moisturizing body lotion. It is specially formulated to address discoloration, dark spots, and hyperpigmentation (such as on knuckles, knees, elbows, or feet), while providing hydration for silky, soft, and radiant skin. The formula is described as a universal corrector that brightens the complexion for a luminous, even-toned appearance.

How to Use

Apply the lotion twice daily to clean, dry skin, focusing on areas with discoloration or dark spots.
Massage gently until fully absorbed.
For enhanced results, many retailers recommend mixing with the matching Madam White serum.
Use consistently for gradual brightening and spot correction.
Suitable for all skin types, but patch test recommended

95 AED

18% OFFFeatured

TiaTio Skin Whitening Accelerator Lotion 500ml

Rated 0 out of 5

(0)

Highlights:

TiaTio Skin Whitening Accelerator Lotion 500ml

Tiatio Skin whitneing accelerator, a 100% natural complex formula with shea butter concentrate designed to repair and rejuvenate the epidermis by eliminating sighly dark spots that occur from aging, skin exposure and even insect bites. Used daily TIATIO brings back moisture, clearness and softness to your skin.

45 AED

33% OFFFeatured

Creams, Make Up, Skin Care, Tubes

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

Rated 0 out of 5

(0)

Highlights:

Bebecom Aloe Vera Super Soft Skin Cream, 75ml

The special advanced European formula of this product seeps into the inner layers of your skin, healing and repairing broken and rough skin

Absorbs efficiently into your skin and retains its moisturizing properties for several hours.

The natural oil and fat content of this glycerin-based cream act as an efficient humectant, drawing moisture from your skin’s inner to outer layers, and surrounding air, maintaining the hydration balance

Improves the look in just one application

Non-greasy cream penetrates the skin in second and works for hours

10 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vegan Collagen Deodorant Serum 45ml

Rated 0 out of 5

(0)

Highlights:

Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6

Care for your underarms with the perfect combination of skincare and long-lasting protection. Dove Radiant + Care Deodorant Serum Roll-On is enriched with 3% Niacinamide and 10x Omega 6 to help improve the appearance of uneven underarm skin tone while supporting smoother, healthier-looking skin.

Its advanced serum-infused formula provides up to 48 hours of antiperspirant protection, helping keep underarms dry, fresh, and comfortable throughout the day. With regular use, it helps leave underarm skin looking softer, more even, and well cared for.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Omega 6 – Helps nourish and support smoother, healthier-looking skin.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother and softer-looking underarms
Helps maintain healthy-looking skin
Keeps underarms feeling dry and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Omega 6 – Helps nourish the skin and support its natural moisture barrier.
Skin-Caring Moisturizers – Help keep underarms soft and comfortable.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking smoother, brighter-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Do not apply to broken or irritated skin.
Use daily for best results.

Enjoy smoother, brighter-looking underarms with Dove Radiant + Care Deodorant Serum with Niacinamide & Omega 6, combining advanced skincare ingredients with trusted 48-hour antiperspirant protection.

40 AED

13% OFFFeatured

Hair Care, Hair Styling Products, Kids & Baby Care

Aussie Kids’ Moist Detangling Spray 236ml

Rated 0 out of 5

(0)

Highlights:

Aussie Kids’ Moist Detangling Spray 236ml

Free from tangles, free to grow. Choose Aussie Kids Detangler – crafted for your kid’s unique hair. This moisture-rich formula was made for each and every hair type that tends to get knotty (i.e., all of them). It moisturizes, smooths, and detangles easily to set your kid up for snag-free combing. Wondering how to detangle super-knotted hair? Simply spray all over your little’s tangles, then use a comb or brush to kiss them goodbye. If that doesn’t put your mind at ease, how about the fact that this detangler spray is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

65 AED

12% OFFFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

Rated 0 out of 5

(0)

Highlights:

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

Toner’s glamorous daily skin care gives skin an unparalleled brightness to contain 88% glacomase and 1% pure vitamin C.

It has dual effectiveness for skin lightening and wrinkle treatment, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

ngredients:

Glactomase

88% makeup lightens dark spots and adds to skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

Concentrated 1% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

150 AED