Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

BERG Rice Beauty Cream Vitamin C With Retinol Serum

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BERG Rice Beauty Cream Vitamin C With Retinol Serum

A rejuvenating cream infused with Vitamin C and Retinol to brighten skin, fade dark spots, and smooth texture. This cream enhances radiance while preventing signs of aging, helping to improve skin elasticity and promote a youthful, refreshed appearance. Suitable for all skin types.

Key Benefits

Brightens and evens out skin tone
Reduces dark spots and imperfections
Helps prevent signs of aging with retinol
Hydrates and improves skin texture

What’s in the Box

Rice Beauty Cream with Vitamin C
Rice Beauty Cream with Retinol Serum
Rice Beauty Soap

55 AED

13% OFFFeatured

Renew Glutathione Deep Skin Whitening Bamboo Scrub 50gm

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Renew Glutathione Deep Skin Whitening Bamboo Scrub 50gm

Renew Placenta Glutathione Bamboo Scrub is an exfoliating scrub infused with natural bamboo extract, glutathione, and placenta to gently remove dead skin cells and unclog pores, leaving your skin feeling smooth, refreshed, and rejuvenated., Suitable for all skin types, including sensitive skin.

35 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera Soap Shea Butter Whitening Soap 125gm

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Valera Soap Shea Butter Whitening Soap 125gm

10 AED

25% OFFFeatured

Caro White Lightening Beauty Soap 180g

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Highlights:

Caro White Lightening Beauty Soap 180g

Caro white beauty soap is a formula rich in B-carotene and vitamin A and E .

This product is produced in order to make your skin light, manageable, and satin-smooth.

Its components and active principles are specifically designed to deep clean your skin.

Protect your skin and give you a feeling of well-being.

Evens out skin tone and makes it firmer giving a more radiant complexion.

Fights against a dull complexion and diminishes the visible appearance of pigment spots.

Hydrates and protects the epidermis.

The skin is soft, supple and radiant.

15 AED

14% OFFFeatured

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

13% OFFFeatured

Donkey Milk Face Wash Blue 150ml

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Donkey Milk Face Wash Blue 150ml

The Donkey Milk Face Wash, a gentle yet effective cleanser that revitalizes and rejuvenates your skin. Infused with the nourishing properties of donkey milk, this face wash is rich in natural Vitamin E and Collagen, providing deep cleansing, gentle exfoliation, and soothing repair. It’s designed to leave your skin feeling refreshed, smooth, and hydrated.

Key Benefits:

Deep Cleansing: Effectively removes dirt, impurities, and makeup without stripping the skin’s natural oils.
Gentle Exfoliation: Uncovers a brighter, smoother complexion by removing dead skin cells.
Soothes and Repairs: Calms irritated skin and promotes healing, perfect for sensitive or stressed skin.
Hydrates and Moisturizes: Leaves skin feeling soft, nourished, and hydrated without any dryness.
Brightens Skin Tone: Improves overall skin tone and helps reduce the appearance of dark spots or uneven pigmentation.
Clears and Dredges Pores: Helps clear clogged pores, reducing their size for a smoother, more refined appearance.

Features:

Donkey Milk: Rich in essential vitamins and minerals that nourish and repair skin, promoting a healthy glow.
Natural Vitamin E and Collagen: Known for their antioxidant properties, they help hydrate, firm, and repair the skin.
Gentle Formula: Ideal for daily use, suitable for all skin types, including sensitive skin.
Fragrance-Free: Designed for sensitive skin, it is non-irritating and gentle.

35 AED

15% OFFFeatured

LightenUp Anti-Aging Cleansing Soap 200g

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LightenUp Anti-Aging Cleansing Soap 200g

Introducing our LightenUp Anti-Aging Cleansing Soap, a luxurious skincare essential enriched with the nourishing power of Argan Oil, Shea Butter, and Vitamin E.

This cleansing bar is specifically designed to condition and calm dry skin, leaving it clean, energized, and naturally radiant. The high concentrations of vitamins and powerful moisturizing antioxidants in Argan Oil and Shea Butter provide exceptional hydration and help rejuvenate your complexion, promoting a clearer and brighter skin tone.

Experience the benefits of this cleansing bar as it gently lifts away impurities, leaving your skin soft, soothed, and noticeably smoother. The superior anti-oxidant properties of Vitamin E work to restore your skin’s natural glow, revealing a healthier and more revitalized appearance.

Directions: Form a rich lather between your hands and apply to your face and body as needed. Gently massage the cleansing bar onto your skin and allow it to dry.

Key Ingredients: Argan Oil, Shea Butter, and Vitamin E.

55 AED

7% OFFFeatured

Roda Roji Retinoid Peptide Wrinkle Red Ampoule 30ml

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Highlights:

Roda Roji Retinoid Peptide Wrinkle Red Ampoule 30ml

RODA ROJI Retinoid Peptide Peptide Wrinkle Reduction Ampoule is designed for a complex fight against age-related changes.?It stimulates cell renewal processes, activates the synthesis of collagen and elastin fibers, strengthens the tone and shapes the oval of the face.

Key Features:

Anti-aging action:?The serum is formulated to address multiple signs of skin aging, including wrinkles, dullness, pigmentation and enlarged pores.

Stimulation of collagen production:?The presence of retinol in the formula encourages collagen production, helping to strengthen and densify the skin, thus reducing wrinkles and age spots

Reducing inflammation and normalizing sebum secretion:?? reduce inflammation, normalize sebum production and improve the overall appearance of the skin, including the reduction of enlarged pores

Skin smoothing and hydration:?contributes to skin softness and maintaining optimal hydration levels, helping to maintain a smooth and even skin texture.

Stimulation of cell regeneration:?? contributes to the stimulation of cell regeneration and strengthening of the protective functions of the skin.

65 AED

7% OFFFeatured

Anua Green Lemon Vita C Blemish Serum 20ml

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Highlights:

Anua Green Lemon Vita C Blemish Serum 20ml

Combining 560,000ppm of green lemon extract with 200,000ppm of Vitamin C, this serum offers a major radiance boost to lackluster skin and combats hyperpigmentation. The dermatologically tested formula contains capsules infused with panthenol, glutathione and bisabolol for extra brightening and soothing effects.

130 AED

10% OFFFeatured

Noor Cocoa Butter Lightening & Moisturizing Lotion 400ml

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Noor Cocoa Butter Lightening & Moisturizing Lotion 400ml

Noor Gold Cocoa Butter Lightening & Moisturizing Lotion is formulated to help improve the appearance of skin tone while providing hydration. Enriched with cocoa butter, it supports smoother-looking skin and helps reduce the appearance of marks and dryness. Suitable for daily use, it leaves the skin feeling soft and moisturized.

Benefits

Helps improve the appearance of skin tone
Provides hydration for daily skincare
Supports smoother-looking skin
Helps reduce the appearance of marks and dryness

How to Use?

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

PRODUCTS ON SALES

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13% OFFFeatured

Cleansers, Skin Care

Maxi-Peel Facial Cleanser Classic 135ml

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Maxi-Peel Facial Cleanser Classic 135ml

Maxi-Peel Facial Cleanser Classic has deep cleansing and lightening properties that lifts away deep-seated dirt, and anti-acne and smoothening properties that remove blackheads and whiteheads.

It is also vitamin-enriched with Vitamins B3, B5, B6, C, and E.

35 AED

10% OFFFeatured

Silky Cool Date & Milk Face & Body Scrub 500ml

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Highlights:

Silky Cool Date & Milk Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

11% OFFFeatured

Amalico Batana Oil Pro Natural Hair Serum with Coconut, Jojoba, Castor and Argan Oil 100ml

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Amalico Batana Oil Pro Natural Hair Serum with Coconut, Jojoba, Castor and Argan Oil 100ml

40 AED

15% OFFFeatured

Conditioner, Hair Care

DAX Hair Food Plus 4 Cream Clear 213gm

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Highlights:

DAX Hair Food Plus 4 Cream Clear 213gm

DAX Hair Food Plus 4 is enriched with special ingredients to help hair remain healthy and manageable. With daily application, this nutrient rich treatment can help promote healthier hair and scalp.

Beneficial hair and scalp treatment

Enriched with natural ingredients: Vitamin E, Panthenol and Protein

Daily application will improve and promote healthier hair and scalp

55 AED

20% OFFFeatured

Intense Flair Ultra Lightning Soap For Face & Body

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Highlights:

Intense Flair Ultra Lightning Soap For Face & Body

Whitening actives. The second way any effective whitening soap works is by using whitening active ingredients. … When absorbed into your skin these whitening actives work to temporarily reduce your skin’s ability to make melanin i.e. the pigment which colors your skin.

20 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Ujooba Men’s Beauty Face Cream 34gm

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Highlights:

Ujooba Men’s Beauty Face Cream 34gm

Introducing our Multifunctional Fairness Beauty Cream for Men – a groundbreaking solution that goes beyond conventional skincare, offering comprehensive protection and a radiant boost for your skin

Key Features:

Sunshield Technology: Our Multifunctional Fairness Beauty Cream is fortified with cutting-edge sunshield technology, providing robust protection against harmful UV rays. .
Brightening Power: Unleash the power of advanced brightening agents that work harmoniously to enhance your skin’s natural radiance.
Moisture Infusion: Experience the dual benefits of hydration and nourishment. Our cream is formulated to keep your skin hydrated, ensuring a smooth and supple texture that withstands the rigors of daily life.
Non-Greasy Formula: No one likes a heavy, greasy feel on their skin. Our Multifunctional Fairness Beauty Cream boasts a lightweight, non-greasy formula that absorbs quickly, leaving your skin feeling fresh and comfortable throughout the day.

15 AED

6% OFFFeatured

Golden Lightening Face Cream with Vitamin E 60gm

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Highlights:

Golden Lightening Face Cream with Vitamin E 60gm

The Golden Face Cream is a skin care product that can help to prevent signs of aging, enhance the overall radiance and texture of your skin and deliver anti-aging benefits.

Our Golden Face Cream is a potent combination of powerful cleansing ingredients that break down dirt and oil on your face, leaving your skin clean and fresh. Golden Face Cream for men ensures that your skin is well hydrated and rejuvenated. Designed to reduce wrinkles and fine lines, it also helps restore the look of glow to your skin!

Recommended Uses For Product Wrinkles, Uneven Skin Tone, Moisturizing, Anti-aging

75 AED

8% OFFFeatured

Conditioner, Hair Care

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration & Care Leave-In Conditioner 340ml

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Highlights:

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration & Care Leave-In Conditioner 340ml

Our Manuka Honey & Mafura Oil Intensive Hydration Leave-In deeply nourishes and smooths hair for easy natural styling. Manuka Honey, Mafura & Baobab Oils, and Fair Trade Shea Butter blend in a nutrient-rich formula that conditions ultra-dehydrated strands to help smooth hair and reduce frizz. Instantly reveals beautiful, healthy looking hair.

Tested on our family for generations. Never on animals.

Suggested use

Apply product to clean, damp hair in sections and work through from roots to ends. Do not rinse. Style as desired..

55 AED

8% OFFFeatured

Creams, Face Cream, Skin Care, Spot Corrector

Sandal Extra Brightening HD+ Beauty Cream 4-in-1 Pack of 2

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Highlights:

Sandal Extra Brightening HD+ Beauty Cream 4-in-1 Pack of 2

Achieve a radiant and even-toned complexion with Sandal Extra Brightening HD+ Beauty Cream. This 4-in-1 skincare solution includes a beauty cream, soap, capsule, and serum, working together to reduce pigmentation, scars, and acne spots. Enriched with powerful brightening and nourishing ingredients, it deeply hydrates and rejuvenates your skin, leaving it smooth, glowing, and youthful. Perfect for daily use, this all-in-one beauty kit is your key to flawless skin. Embrace the glow with Sandal Extra!

55 AED

43% OFFFeatured

Bath Sponge, Skin Care

Moroccan Oil Bath Glove St1721 N

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Highlights:

Moroccan Oil Bath Glove St1721 N

The natural material of this item gently exfoliates to reveal fresh, radiant skin.

Cleans and smooth the skin

Boosts hydration and blood circulation for an effective exfoliation experience

Revitalize your skin with natural loofah sponge scrubs.

Gently massages your body.

Do not use on irritated, damaged or broken skin. If irritation develops, discontinue use immediately

The mesh material uses less shower gel and produces lots of foam.

Can be used at home or in beauty centers.

20 AED

GIFT SET

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7% OFFFeatured

African Pride Moisture Miracle Honey & Coconut Oil Shampoo 473ml

Hair Care, Shampoo

African Pride Moisture Miracle Honey & Coconut Oil Shampoo 473ml

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Highlights:

African Pride Moisture Miracle Honey & Coconut Oil Shampoo 473ml

This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey & Coconut Oil to deeply penetrate and hydrate natural coils and curls, leaving the hair soft, nourished and with natural shine.

65 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

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Highlights:

Lady Diana Collection Aloe Vera Sensitive Lip Balm 4.5gm

Lady Diana’s Aloe Vera enriched lip balm gives you a soft shine. Extracted with mineral & natural oils are helpful for dry and chapped lips. It’s unique & long-lasting formula moisture & revitalize your lips.

15 AED

20% OFFFeatured

Feminine Care, Personal Care

Vagisil Odor Block Daily Intimate Feminine Wash for Women 354ml

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Highlights:

Vagisil Odor Block Daily Intimate Feminine Wash for Women 354ml

At one time or another, almost every woman deals with feminine odor. And no wonder — you have thousands of sweat glands in your intimate area. Exercise, your period, and even what you eat can often be the cause of feminine odor. Only Vagisil l Wash has Odor Block Protection to help stop odor from happening. It’s gentle enough to use every day, so now you can start every morning feeling clean…for a confidence that lasts all day.

60 AED

9% OFFFeatured

Olive Babies Nourishing Nursery Lotion 414ml

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Highlights:

Olive Babies Nourishing Nursery Lotion 414ml

Help your baby’s skin stay naturally healthy with Olive Babies Nourishing Nursery Lotion. This nourishing blend of argan oil and oatmeal helps gently moisturize, soothe and comfort your little one’s precious skin. The phthalate-free, paraben-free and mineral oil-free formula makes massage time a precious bonding experience for you and your little baby.

100 AED

25% OFFFeatured

AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

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Highlights:

AR Vitamin E Moisturizing & Strawberry Yogurt Cream 200gm

AR Vitamin E Strawberry Yogurt Cream helps to restore dark skin deeply.Let the feeling light, comfortable, not sticky, skin firm and moisturized throughout the dayReveals Bright skin. Best Seller Authentic Made in Thailand

30 AED

10% OFFFeatured

Acretin 0.05% For Acne Treatment Cream 30gm

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Highlights:

Acretin 0.05% For Acne Treatment Cream 30gm

Every medicine manufactured and distributed by Jamjoom Pharma passes through rigirous quality control mechanism. Jamjoom’s name is well respected in the region, having a history of 70 years in distribution and 20 years in top-class, cutting edge, state of the art GMP manufacturing.
How to use:
1. Apply a pea-sized amount of cream to cleansed, dry skin.
2. If skin is sensitive, limit use to twice a week, and increase frequency gradually to every other night, and finally to each night if tolerated.
3. Keep away from the corners of the nose, mouth, and eyes.

Highlights

Used to treat Severe acne on face
Reduce the appearance of fine wrinkles
Make rough facial skin feel smoother

45 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Vivacious 250ml

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Highlights:

Enchanteur Perfumed Shower Gel Vivacious 250ml

12 AED

11% OFFFeatured

Dove Body Love Invigorating Care Hand Cream 75ml

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Highlights:

Dove Body Love Invigorating Care Hand Cream 75ml

Highlights:

Infused with avocado oil & calendula extract
Inspired by Central American beauty rituals
Deeply hydrates & softens dry hands
Fast-absorbing, non-greasy formula
Dermatologically tested & suitable for all skin types
Dove is certified cruelty-free (globally, Dove does not test on animals)

Your hands deserve the same care as the rest of your skin. With Dove Revitalizing Ritual Hand Cream, inspired by the skincare secrets of Central American women, you can instantly nourish and protect your hands every day.

Enriched with avocado oil and calendula extract, this fast-absorbing formula deeply hydrates and improves the condition of dry skin, leaving hands soft, supple, and beautifully cared for. The fresh, clean fragrance indulges the senses while giving your skin the comfort it needs, especially in colder weather.

Keep your hands smooth, revitalized, and full of life with every use.

40 AED

10% OFFFeatured

Shower Gel, Skin Care

Glutathione Injection Gluta Terminal White + Strong Whitening Shower Milk, 800ml

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Glutathione Injection Gluta Terminal White + Strong Whitening Shower Milk, 800ml

45 AED

7% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Castor Oil 16 fl oz,473 ml

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Highlights:

Now Foods Solutions Castor Oil 16 fl oz,473 ml

Condition: Skin and hair in need of natural nourishment.

Solution: 100% Pure Castor Oil is expeller-pressed from the seed of Ricinus communis and is virtually odorless. While its use is applicable to many other areas of wellness, castor oil is considered by many to be one of the finest natural skin emollients available today. Also known as Palma Christi (the “Palm of Christ”), castor oil celebrates a history of use that dates back to biblical times. Since then, it has been used to help moisturize and soften healthy skin and hair, and is commonly used in some of today’s most popular cosmetic and beauty formulas.

140 AED