Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Wash, Skin Care

Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

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Cetaphil Foaming Face Wash Redness Prone Sensitive Skin 237ml

Cetaphil Foaming Face Wash for Redness-Prone Skin gently washes without over-drying to remove dirt, impurities, and makeup that can clog pores and irritate sensitive skin. Specially formulated with Licorice Extract, Allantoin, and Caffeine, this extra-gentle cleanser is designed to calm and soothe skin prone to redness. Self-foaming pump produces a rich, foamy lather that spreads smoothly and rinses away easily to leave skin feeling soothed and balanced. Developed and tested by dermatologists, this cleanser is hypoallergenic and non-comedogenic so it won’t clog pores or irritate sensitive skin.

130 AED

13% OFFFeatured

Oils & Moisturizer, Skin Care

Skin Doctor Rosemary Massage Oil 120ml

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Skin Doctor Rosemary Massage Oil 120ml

Especially formulated to hydrate and soothe your skin for best massage experience.

Skin Doctor Rosemary Massage Oil, enriched with natural Rosemary extract, is carefully crafted to hydrate and soothe your skin. This nourishing oil leaves your skin feeling soft, smooth, and deeply moisturized. With every use, it helps rejuvenate your skin, providing a fresh and healthy glow. Treat your skin to the care it deserves with this soothing, moisturizing oil.

How to use:

Apply on your body and massage gently.

35 AED

7% OFFFeatured

Zaron Skin Glow Therapy Moisturizing Body Lotion 500ml

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Zaron Skin Glow Therapy Moisturizing Body Lotion 500ml

This lightweight, water-based, nutrient-packed moisturizer, instantly infuses the skin with long-lasting moisture and protects skin from harsh environmental condition(s).

The rich, fast-absorbing, lightweight texture sinks into your skin to replenish and revive dull-looking skin. Mother of Pearl extract and Vitamin E helps to deliver long-lasting moisturization and protect skin from harsh environmental condition(s).Collagen, a powerful anti-aging ingredient reduces the appearance of fine lines and wrinkles

280 AED

6% OFFFeatured

Bella White Glow and Radiance Vitamin C Lotion 500ml

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Bella White Glow and Radiance Vitamin C Lotion 500ml

Bella White Glow And Radiance Vitamin C Lotion is formulated with all natural ingredients for healthy, smooth, and radiant skin. pH 5.5 helps prevent acne and maintain skin moisture.

Benefits Of Bella White Vitamin C Lotion

It reduces the appearance of stretch marks on the skin
Unifies your skin complexion with consistent usage
Helps prevent acne breakouts on the skin
Promotes a smooth and healthy skin
Firms your skin

Ingredients: shea butter, aloe vera, and natural extracts such apple, sunflower, and rosemary

How to Use Bella White Glow Lotion

After taking your bath, Pump out some amount of the lotion on your palm and gently massage it all over your body until it is all completely absorbed into your skin.

Frequently Asked Questions

Question: Does vitamin C lotion lighten skin?

Answer: It may also help brighten your skin’s appearance.

Question: Does Bella white lotion contain hydroquinone?

Answer: This formula is free of hydroquinone and contains only safe, natural ingredients.

Question: Is this product fake?

Answer: No…!!! We sell the original product

150 AED

22% OFFFeatured

Shower Gel, Skin Care

GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 250ml

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GLUTA C Kojic Plus+ Body Wash With Cooling Effect Scent 500ml

Awaken your senses with the mood-boosting scent of Aloe and Lotus in the Gluta-C Kojic Plus+ Body Wash with Cooling Effect!

Feel the icy freshness after every wash! It reduces hyperpigmentation, prevents blemishes, and improves skin texture.

Moisturizing and Nourishing

Helps prevent acne and reduce blemishes

With Kojic Acid for skin lightening

With Niacinamide to lessen wrinkles and fine lines

35 AED

20% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

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QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections.
Rich of the best toning plants and the sea benefits power, this cream will give a real clarity and a deep moisturisation to your skin and soft to the touch. USE: In the evening, after perfectly cleansing your skin with the QEI+ soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

7% OFFFeatured

DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

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DR.MEINAIER Cucumber Hydrogel Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

11% OFFFeatured

Body Enlargement, Creams, Personal Care, Skin Care

Alatar Batana Oil Buttock Firming Cream

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Alatar Batana Oil Buttock Firming Cream

40 AED

20% OFFFeatured

White Now Triple Action Lightening Soap 200gm

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White Now Triple Action Lightening Soap 200gm

White now soap triple action made with natural extracts of lemon and apricot seeds to help restore a luminous complexion, firm and smooth. It exfoliates and purify your skin eliminating dead cells, giving you that radiance and healthy looking skin tone.

WHITE NOW is highly enriched with vitamins E and fruits acids derived from carrots which remove all skin imperfections and impurities. The Whitening action is reinforced up to three times with the help of plants acids.the effects of WHITE NOW are visible in 3 days. The complex formula of WHITE NOW hydrates and nourishes the skin, reduces black heads, reduces skin ageing effects and leave the skin clear, full of beauty and in good health.

20 AED

8% OFFFeatured

Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

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Neutrogena Visibly Clear Blackhead Clearing Daily Scrub 150ml

It helps to get rid of blackheads from the first day. Developed with dermatologists. Neutrogena Visibly Clear Blackhead Removal Daily Scrub helps clear blackheads from day one for less visible pores. HELPS REMOVE EXISTING BLACKHEADS: A creamy scrub with micro-beads to unclog pores to remove trapped oil and dirt, which is the source of blackheads. For less visible pores: The scrub purifies the skin and deeply cleanses the pores. Used daily, pores appear reduced.

Benefits and Features:

The scrub purifies the skin and deeply cleanses the pores.
Helps remove stuck-on grease and dirt.
It contains gentle exfoliating granules that remove dead skin cells.
A creamy scrub with natural, non-comedogenic exfoliants to remove accumulated oils.

How to use:

Use it daily in the morning and evening, put a little of it in the palm of your hand and gently massage it on your wet face, then rinse it well.

60 AED

PRODUCTS ON SALES

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25% OFFFeatured

Bar Soap, Skin Care

Pure Skin Vanishing Care Body Soap 190g

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Pure Skin Vanishing Care Body Soap 190g

Based on grenadine, Pure Skin soap unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care body soap with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This soap leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

15 AED

18% OFFFeatured

Shower Gel, Skin Care

Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

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Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

Relax & Relief Foaming Bath with Pure Epsom Salt

Dr Teal’s Relax & Relief Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Eucalyptus & Spearmint help to relax the body & mind, soothing the senses to help provide relief from stress.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED

33% OFFFeatured

Creams, Skin Care, Make Up

Bebecom Glycerin Cream 50ml

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Bebecom Glycerin Cream 50ml

Immediate and high hydration for your skin

Long-lasting care effect with glycerin and aloe vera

Skin compatibility confirmed with “very good”.

Suitable for all skin types

The Bebecom glycerin cream protects your skin from drying out. Glycerine and aloe vera ensure a direct and noticeable difference in moisture levels in the skin, which makes it look younger and more radiant. Your skin is optimally cared for and cared for and avoids skin irritation and irritation due to drying out. The high-quality formulation thus supports the natural regeneration and skin moisture of your demanding skin. Your intensive care for every day.

Apply the Bebecom Glycerine Cream evenly to the desired areas of skin and gently massage into the skin in circular movements. To support your natural skin function, use the cream daily, preferably in the morning and evening.

10 AED

20% OFFFeatured

Creams, Tubes, Skin Care

Esapharma Civic Lightening Cream 40g

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Esapharma Civic Lightening Cream 40g

Civic Cream helps correct the clear skin of all its imperfections.

It is a cream designed to help black skin, mixed and matte to unify, lighten their complexion. Removes dark spots and skin imperfections, unifies the complexion. Civic Cream is also suitable for acne skin, redness, scars, and pregnancy spots. Use daily as needed.

20 AED

5% OFFFeatured

ACM Novophane K Anti-Dandruff Shampoo 125ml

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ACM Novophane K Anti-Dandruff Shampoo 125m

A shampoo that soothes the scalp and prevents dandruff .
It contains a compound consisting of pyrithione, zinc, and piroctone olamine .
This compound helps prevent the spread of Malassezia yeast, which is the element responsible for dandruff formation .
The shampoo also contains juniper oil, which reduces itching and prevents the recurrence of dandruff .
Salicylic acid also helps remove dandruff and reduce irritation .

Product benefits :

Antifungal .
Soothes itching and irritation .
Gently cleanses hair .

How to use :

Use it 2-3 times a week during days when you suffer from dandruff .
Apply the shampoo to wet hair, then massage it gently until foam appears .
Leave it for a few minutes or according to medical instructions .
If it comes into contact with the eyes, wash them well with water.

Active ingredients :

Juniper oil, pyrithione, zinc, piroctone olamine, salicylic acid .

95 AED

17% OFFFeatured

A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350gm

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A Bonne Super Hydrating Silky Salt Scrub – Watermelon & Vitamin E 350g

A 2in1 Super Hydrating Salt scrub that gently exfoliates the skin and nourishing skin, leave silky, bright and beautifully healthy skin.

* Micronized salt gently exfoliate to help unclog pores for skin that looks smoother and brighter without skin irritation.

* Watermelon Extract high in vitamin C and E give antioxidant, rich of vitamin fulfill of water and give brightening.

* Vitamin E help to reduce free radical and protect skin from pollution.

* Kojic Acid can gives a brighter skin, smoother skin.

✔ Whitening Kojic Acid

✔ Premium Micro Salt

Direction: Pour Silky Salt Scrub on your palm. Rub gently in circular motion on wet skin. Leave it on for 3 minutes, then rinse off with clean water. After use, you can feel softness and smoothness on your skin.

25 AED

13% OFFFeatured

Skin Doctor Charcoal Face Wash Gel 100ml

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Skin Doctor Charcoal Face Wash Gel 100ml

For oily skin, cleanses the face while removing the excess oil that cause acne and pimples.

Charcoal Face Wash Gel preserves skin’s natural moisture balance and helps to remove excess oil and make-up, leaving your skin to moisturize & glow.

How to use:

Apply gently to wet face and neck by massaging in circular motion. Rinse thoroughly with warm water.

35 AED

13% OFFFeatured

Reborn Hair Shampoo with Herbal Extracts 5ltr

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Reborn Hair Shampoo with Herbal Extracts 5ltr

REBORN BEAUTY Hair shampoo offers the perfect treatment for your unique hair. Professional shampoo works to cleanse, strengthen and give healthy shine to all hair types. Treat yourself to moisturizing shampoo and more salon hair products that give you healthier, beautiful hair. DIRECTIONS FOR USE : Apply to wet hair a small amount of Reborn Beauty Shampoo then gently massage. Rinse thoroughly. Repeat if necessary.

65 AED

8% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shivanya Skin Whitening Beauty Cream White 6x30gm

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Shivanya Skin Whitening Beauty Cream White 6x30gm

Skin-lightening products are products used to achieve lighter skin tones. This practice is prevalent in communities of color around the world. These skin lightening products contain toxic ingredients such as hydroquinone, lead, steroids, or mercury. These ingredients can have long term effects such as skin thinning, discoloration, organ failure, and other severe health complications. These risks are present even in low quantities of these products. It is important to prioritize health and embrace your natural skin tone.

This particular product falls within the category of skin lightening products and should not be used in any quantity to ensure safety and preservation of health.

120 AED

17% OFFFeatured

Baby Lotion, Kids & Baby Care, Lotion, Skin Care

Johnsons Baby Soft Lotion 500ml

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Highlights:

Johnsons Baby Soft Lotion 500ml

Infused with coconut oil that nourishes and hydrates your baby’s skin, leaving it soft and revitalized.

Containing fast absorbing 24-hour moisture

Leaving your baby with a lovely scent.

Product Information:

Paraben-free.

Artificial-color-free.

Enjoy all-day hydration and noticeably healthier-looking skin for your baby.

25 AED

GIFT SET

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25% OFFFeatured

Sulfur 8 Dandruff Treatment For Braids Spray 356ml

Baby Shampoo, Hair Care, Kids & Baby Care, Shampoo

Sulfur 8 Dandruff Treatment For Braids Spray 356ml

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Sulfur 8 Kids 2-in-1 Conditioning Shampoo 400ml

Sulfur8 Kids Conditioning Shampoo 400Ml is a professional-quality shampoo designed specifically for children’s hair. Formulated by Sulfur8 Kids, this shampoo gently yet effectively cleanses the scalp and hair, removing build-up, excess oils and impurities without stripping away essential moisture.

Regular use leaves hair feeling clean, refreshed and noticeably healthier. The formula works to balance the scalp while nourishing each strand from root to tip, resulting in softer, more manageable hair with improved shine.

How to use: Apply a generous amount to wet hair, massage into the scalp and work through to the ends. Leave for 1–2 minutes before rinsing thoroughly. Follow with a conditioner for best results.

75 AED

13% OFFFeatured

Creams, Face Cream, Feminine Care, Personal Care, Sensitive Areas, Skin Care

AlAttar Lotion for tightening, lifting, and reducing the size of the chest with collagen 250ml

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Highlights:

Lotion that helps tighten, lift, and reduce the size of the chest, extracted specifically from soy plant and ginseng. The soy extract has been carefully prepared for use on the chest and is rich in herbal extracts of Luffa, Flavostérone, and Genistein, which improve and maintain the firmness of the chest, making it like a small youthful chest. Regular use of the cream works to strengthen breast tissues, making it firmer, lifted, and beautiful. Benefits and features: Tightens and lifts the chest within a few weeks to become more complete and more firm. Additionally, it improves the smoothness of your breast skin. Suitable for women after experiencing sagging, especially after pregnancy. A 100% natural and organic product made from herbal plants. Collagen helps to tighten the skin further and give it high elasticity, thus resisting sagging, stretch marks, and advanced aging. How to use: Apply daily on clean skin by taking an appropriate amount and massaging it on the level of the chest for 2 to 3 minutes in the morning and evening.

35 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Gel 30g

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Highlights:

Melano Civic Gel 30g

Melano Civic Gel 30gm is a powerful skin care product with Orange and Lemon Fruit contains very high content of vitamin C skin nourishing

For melasma and skin pigmentation

Remove acne, blemishes and blackheads

Triple action juice very high whitening

skin therapy essentials Gel fits oily, normal, and combination skin

20 AED

20% OFFFeatured

Yoko Spa Milk Soap 90g

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Yoko Spa Milk Soap 90g

Skin cleansing soap Moisturizes with milk protein and olive oil. Gentle, suitable for all skin types, especially sensitive skin.

How to use

Rub to create foam and use to clean the face and body. Rinse with clean water.

12 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Whitening Cream Advanced 7-Day Whitening Formula

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Highlights:

New Face Whitening Cream Advanced 7-Day Whitening Formula

Achieve visibly brighter and more even-toned skin with New Face Whitening Cream, designed with an extra-whitening strength formula for fast and effective results. This 7-day whitening cream reduces dark spots, pigmentation, and uneven skin tone while deeply nourishing your skin for a smoother, more radiant complexion.

Key Benefits:

Advanced Skin Brightening – Formulated to enhance skin luminosity and promote a naturally fairer tone.
Dark Spot & Pigmentation Reduction – Helps fade blemishes, acne scars, and hyperpigmentation.
7-Day Whitening Formula – Specially developed to deliver visible results within a week.
Hydration & Skin Protection – Shields skin from environmental damage while maintaining moisture balance.
Smooth & Even Texture – Improves skin elasticity and reduces the appearance of fine lines.

Experience a powerful skincare solution with New Face Whitening Cream, your go-to formula for flawless, glowing skin.

25 AED

17% OFFFeatured

Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

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Yoko Gold Yogurt Spa Milk Salt Shower Bath 380g

Spa salt scrub with milk protein formula mixed with yogurt and shower cream. Rich in milk Extracts and vitamins that help exfoliate old skin cells. Ready to reveal new skin that is clearly white and smooth. Preserve your skin to look bright. Smooth and soft to the touch with the value of skin care from Yogurt extract, milk protein, vitamin B3, collagen and vitamin E.

How to use

Pour enough salt into your palm and scrub it into wet skin in circular motions. Leave it for about 3 minutes, then rinse with water. Once done, lather up with soap and shower as normal.

25 AED

13% OFFFeatured

Hair Styling Products, Hair Care

PrettyBe Hair Styling Cream Men 300ml

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PrettyBe Hair Styling Cream Men 300ml

35 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Strawberry Hair Conditioner 5 Litre

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Silky Cool Strawberry Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

22% OFFFeatured

Amalico Chebe Hair Oil Avocado 250ml

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Amalico Chebe Hair Oil Avocado 250ml

Avocado Oil for Hair Growth With Chebe Powder for Hair Growth – (250 ML) Hair Growth Oil Deep Nourishing Moisturizing Hair Chebe Powder and Rosemary Oil for Hair Growth African Chebe powder is a Strong deep Moisturizing and hydrating agent that has been used by women in Africa for decades to strengthen and protect hair from damage. Avocado Oil Contains fatty acids that supply essential nutrients that help to treat scalp conditions and improve the overall health of the scalp. This will, in turn, strengthen the hair follicles, reduce hair loss, and make your hair grow thicker.

35 AED

14% OFFFeatured

Hair Treatment, Scrubs, Skin Care

Skin Doctor Apricot Face & Body Scrub 200ml

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Skin Doctor Apricot Face & Body Scrub 200ml

Natural scrub, gently exfoliates the skin and leaves it radiant and refined.

This unique formula contains natural exfoliating particles and Apricot Extract which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

30 AED