Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Tomato Power 3+ Whitening Cream

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Dr Vite Tomato Power 3+ Whitening Cream

Dr Vite Tomato Power 3+ Whitening Cream is a lightweight, fast-absorbing formula enriched with natural tomato extracts. It helps improve skin brightness, enhance clarity, and promote a fresh, even-toned complexion with daily use. The non-greasy texture makes it suitable for regular skincare routines.

Dr Vite Tomato Power 3+ Whitening Cream is designed to support brighter and healthier-looking skin. Infused with the natural goodness of tomatoes, this cream helps nourish the skin, improve its appearance, and maintain a smooth, radiant glow. Its quick-absorbing and non-sticky formula ensures comfortable wear throughout the day, making it ideal for daily skincare use.

25 AED

5% OFFFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf 77% Clear Pad 160ml

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Anua Heartleaf 77% Clear Pad 160ml

Contains PHA, mild exfoliating ingredient, to delicately exfoliate dead skin cells, aiding in the reduction of blackheads, whiteheads, and breakouts.

Has watery, non-sticky texture, and contains 77% Heartleaf Extract grown and haversted in Korea.

Perfect daily toner pad for instant soothing and enlarged pores, great for any skin types and especially sensitive skin.

Contains “Anti-Sebum P”, potent ingredient including 4 plant-derived extracts, to reduce sebum and minimize pores.

95 AED

7% OFFFeatured

LightenUp Plus Lightening Clarifying Gel 30gm

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LightenUp Plus Lightening Clarifying Gel 30gm

Introducing LightenUp Plus Lightening Clarifying Gel, a rejuvenating and brightening gel with a light texture, infused with natural, Hydroquinone-Free ingredients. This gel combines the exfoliating properties of AHA fruit extracts to improve skin clarity and revitalize its texture, restoring a healthy and youthful appearance.

The Tamarind Fruit Extract in the formula gradually buffs away dull skin, allowing new, radiant skin to resurface. This process boosts skin energy and enhances its natural radiance. Soothing Aloe Vera calms the skin, while anti-oxidant Vitamin C provides protection against UV damage.

Directions: Apply a thin layer of the gel to dark discolored areas on dry, cleansed skin, preferably at night. Follow up with a minimum SPF 30 sunscreen for daily protection.

Ideal for oily/combination skin types.

Key Ingredients: Alpha Arbutin, Fruity Tamarind Extract.

70 AED

Beneks Fashion Fair Cleartone Fast Action Skin Gel 30g

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Cleartone Fast Action Skin Gel is a unique blend that’s ideal for clearing dark skin around the underarm, armpit region. It is also effective against other skin condition such as eczema, rashes, allergies and skin inflammation cause by death skin cells. Cleartone helps removes death skin cell, pimples and lessen stretch marks. It also makes the skin lighter, radiant, soft, flawless and satin-smooth.

25 AED

20% OFFFeatured

DR.MEINAIER Licorice Root Facial Toner 118ml

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DR.MEINAIER Licorice Root Facial Toner 118ml

40 AED

22% OFFFeatured

Reo Whitening Moisturizing & Foaming Body Lotion 300ml

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Reo Whitening Moisturizing & Foaming Body Lotion 300ml

Reo unfolds its exclusive skin care products with finest ingredients. Reo whitening, moisturizing and firming body lotion is specially formulated with Papaya extracts and Collagen for a naturally soft and glowing body skin. It keeps the skin moisturized and youthful. It rejuvenates skin cells, controls aging signs and nourishes the skin. Apply daily on clean skin for best and lasting results.

35 AED

20% OFFFeatured

Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

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Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

Palmer’s® Skin Success® Anti-Acne Medicated Complexion Bar gently purifies & detoxifies skin of surface bacteria that can clog pores and lead to acne breakouts. Skin feels instantly refreshed and with continued use is clearer, more luminous and balanced.

20 AED

13% OFFFeatured

Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

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Yong Chin Whitening Face Wash with Licorice Root Extract 100ml

YC Whitening Face Wash with Licorice Root Extract is specially formulated to deeply cleanse your skin, removing impurities while retaining its natural oils and moisture. Licorice root improves skin tone, making it look brighter and removing dark spots. This face wash provides nourishment, leaving your skin soft and radiant.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

13% OFFFeatured

QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

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QEI+ Paris OR Innovative Exfoliating Purifying Soap 200gm

The OR INNOVATIVE Exfoliating Soap is everyday part of your life. An efficient body wash product.

Both an exfoliating and cleansing product, its ingredients help soften your skin, give a silky skin, a bright spotless.

Instructions for use:

During the daily shower, soap the body and rinse thoroughly.

For an optimal result, we recommend using the products of the OR INNOVATIVE Range.

Precautions for use:

For external use only, avoid any contact with eyes and in case of irritation stop using the product.

Do not use in children under 12 years old.

105 AED

25% OFFFeatured

Skin Doctor Saffron & Almond Whitening Spa Soap 100gm

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15 AED

PRODUCTS ON SALES

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13% OFFFeatured

Cleansers, Skin Care

RDL BabyFace Solution No3 60ml

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RDL BabyFace Solution No3 60ml

Moisten a piece of cotton with RDL Babyface Solution #3
and gently apply on face and neck areas. Do not rub. Use once or twice a day.
Exposure to sunlight should be avoided when using the product. For better and safer results,
use RDL Sunblock Cream at day time to provide sun protection
and RDL Whitening Cream during night time to moisturize the skin

35 AED

14% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

Dhin Dhin Body Brightening Oil Avocado 100ml

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Dhin Dhin Body Brightening Oil Avocado 100ml

Dhiin Dhiin Body Brightening Body Oil makes the skin fair and provides you with the ultimate hydration and clarification for your skin. Your skin feels moisturized, as well as, smoother looking complexion and a radiant glow. How to use: After cleansing skin, apply a small amount of Dhiin Dhiin Body

30 AED

15% OFFFeatured

Skin Doctor Shea Butter Regenerating Shampoo 500ml

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Skin Doctor Shea Butter Regenerating Shampoo 500ml

Vegan formula, no supfate and paraben, cleanses and moisturizes brittle, damaged and dry hair.

Skin Doctor Shea Butter Regenerating Shampoo deep cleanses, moisturizes and softens the frizzy brittle, damaged and dry hair. Rich in Vitamin A and E, it strengthens the strands and regenerates the hair for a healthy appearance.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

55 AED

25% OFFFeatured

Vitamin White Carrot Soap with Carrot Oil 200gm

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Vitamin White Carrot Soap with Carrot Oil 200gm

Vitamin White Carrot exfoliating soap is nourishing and anti-impurity. Its fabulous formula removes even the darkest spots dramatically. This exfoliating soap gives you a brown, spot-free complexion.

15 AED

14% OFFFeatured

Creams, Feminine Care, Personal Care, Skin Care

Dr. Rashel Feminine Whitening Nourishing Cream 60ml

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Dr. Rashel Feminine Whitening Nourishing Cream 60ml

Dr. Rashel Sensitive Area Lightening Cream is a skin care product designed to lighten and unify skin tone in sensitive areas. It contains ingredients such as vitamin C, which helps lighten the skin, and hyaluronic acid, which helps moisturize it.

Benefits and features:

This whitening cream can be applied to your armpits, private areas, elbows, knees, inner thigh or anywhere you feel you need it.
It will reduce the dark shade and unpleasant odor while at the same time acting as a deodorant.
A powerful formula that lightens dark and discolored underarms.
Fits skin, covers a variety of blemish sizes, and hides small pores.
Natural ingredients are safe, non-toxic and harmless to your body without side effects.
Reduces discoloration of the skin under the armpit.
Whitens, moisturizes and unifies dark and dry skin.

30 AED

14% OFFFeatured

Biocarrot Beauty Lotion 125ml

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Biocarrot Beauty Lotion 125ml

Biocarrot Lotion cleanses and unifies the complexion. Day after day stains are reduced.

Product benefits

Cleanses the skin
Unifies the complexion
Reduces skin stains

How to use

Apply on the face with a cotton pad morning and evening.

Use of the product should not exceed 15 days.

Let the skin rest 2 weeks between each routine.

30 AED

10% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Brightening Body Wash Strawberry 1000ml

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PrettyBe Brightening Body Wash Strawberry 1000ml

45 AED

20% OFFFeatured

Alattar Black Musk Cleansing Superior Aromatic Bar Soap

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Alattar Creamy Cleansing Bar Premium Daily Grooming Soap

Highlights

Superior Cleansing Bar: Designed for a deep purification experience for a man’s face and body skin.
Creamy Extract Formula: Contains a unique, rich extract base known for its smooth texture and application.
Skin Surface Polish: Works to refine and improve the overall tactile quality and appearance of the skin.
Appearance Enhancement: Helps achieve a clean, refreshed, and visibly luminous look.
Daily Essential: A quality bar soap, perfect for incorporating into a man’s regular grooming routine.

20 AED

33% OFFFeatured

Bar Soap, Feminine Care, Personal Care, Skin Care

Valera 7 Oil Mixture Whitening Soap 125gm

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Valera 7 Oil Mixture Whitening Soap 125gm

10 AED

13% OFFFeatured

Melanotone Red Carrot Lightening Cream 160gm

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Melanotone Red Carrot Lightening Cream 160gm

Melanotone Red Carrot Brightening Cream is a moisturizing and unifying cream enriched with natural red carrot extract, known for its illuminating and nourishing properties. Its gentle formula helps reduce dark spots, evens skin tone, and restores the skin’s natural radiance without irritation. Thanks to its light texture, it absorbs quickly, leaving skin soft, supple, and delicately scented. Ideal for all skin types, this cream provides a luminous and even complexion day after day. Give your skin complete care for natural, radiant beauty.

35 AED

GIFT SET

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10% OFFFeatured

Baby Lotion, Lotion, Shower Gel, Skin Care, Kids & Baby Care

DH7 Paris Kids & Baby Girl Body Extra Moisturize Milk 1000ml

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DH7 Paris Kids & Baby Boy Body Extra Moisturize Milk 1000ml

DH7 Baby Boy Body Milk is formulated to moisturize and suit perfectly baby needs.

180 AED

25% OFFFeatured

Creams, Skin Care, Tubes

Rich & Pure Double Active Clarifying Soap Fast Action 190g

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Rich & Pure Double Active Clarifying Soap Fast Action 190g

Rich Pure with double active ginseng and red pepper feeds intensely, hydrates and revives the skin. It offers a brilliant brilliance to the composition by acting in execution without disturbing the skin thanks to its ultra-violetq sunlight-based security.

15 AED

8% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Moroccan Black Soap Olive Extract 1000ml

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PrettyBe Moroccan Black Soap Olive Extract 1000ml

55 AED

10% OFFFeatured

JUUCEE Pear Petal Body Lotion 450ml

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JUUCEE Pear Petal Body Lotion 450ml

JUUCEE Pear Petal Body Lotion 450ml is a juicy body lotion that moisturizes and gently nourishes the skin, leaving it smooth and soft. The pear scent provides a refreshing and relaxing feeling.

45 AED

11% OFFFeatured

A Bonne Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub 600g

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A Bonné Berrylicious Bliss Velvet Sugar Crush – Premium Sugar Oil Scrub

Made in Thailand

Indulge your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush, a luxurious sugar oil scrub crafted to gently exfoliate, deeply nourish, and restore your skin’s natural radiance. Made with 100% pure sugar and enriched with premium organic ingredients, this scrub effortlessly removes dead skin cells, dirt, and impurities caused by pollution, leaving your skin smooth, soft, and hydrated.

The formula is powered by Organic Pomegranate and a blend of Mixed Berry Extracts (Acai, Cranberry, Raspberry, Blueberry, and Blackberry) rich in minerals and antioxidants to revitalize dull skin. Enhanced with 10x Ceramide Multi Complex and 10x Niacinamide, it helps strengthen the skin barrier, lock in moisture, and improve overall texture for a healthy, glowing appearance.

Its Velvet Sugar Crush texture offers gentle yet effective exfoliation, while the alluring berry fragrance creates a delightful pampering experience. Suitable for all skin types, this scrub leaves your skin feeling silky-smooth, radiant, and refreshed.

Key Benefits:

Gently exfoliates with 100% sugar granules
Nourishes and hydrates with natural oils and ceramides
Brightens and improves skin tone with niacinamide
Protects and strengthens skin’s natural barrier
Leaves skin soft, smooth, and glowing
Infused with a sweet, irresistible berry scent

How to Use:
Apply to wet skin and massage in gentle, circular motions. Rinse thoroughly with clean water. Use regularly for best results.

Pamper your skin with A Bonné Berrylicious Bliss Velvet Sugar Crush – where gentle exfoliation meets deep nourishment for irresistibly soft and radiant skin.

40 AED

7% OFFFeatured

Tomatine Brightening Serum 30ml

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Tomatine Brightening Serum 30ml

Our Tomatine Brightening Serum With Potent Anti-Aging Lycopene,

Reduces the signs of aging with the fading power of Ultimate Tomatine Serum. Concentrated Lycopene Complex visibly restores radiance and improves skin tone, clarity, and firmness. Protects skin from environmental assaults.

Directions:

Apply on dry skin, preferably at night. Use a minimum SPF 30 every morning to maintain an even skin tone and prevent further skin discoloration.

130 AED

5% OFFFeatured

Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

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Petal Fresh Pure Rose & HoneySuckle Softening Shampoo 335ml

Achieve ultra-softness and manageability with Petal Fresh® Pure Rose & Honeysuckle Shampoo. The naturally luxurious blend of Certified Organic Rose, softening Organic Honeysuckle and restorative herbal moisturizers leave hair irresistibly fragrant and silky-soft to the touch.

The Rose has been revered throughout history for its variety of beauty benefits. It is known worldwide as the symbol of love and beauty. Combined with Honeysuckle, this amazing flower leaves hair silky soft and smelling irresistible.

95 AED

4% OFFFeatured