Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Fairlady Body Milk Pure Honey VE 750ml

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Fairlady Body Milk Pure Honey VE 750ml

Fairlady Body Milk Pure With Honey Is For Rough, Dry Skin.

It Consists Of Ingredients Such As Collagen, Natural Oils, Glycerine And Vitamin E. Ingredient Are Excellent Moisturisers.Skin Will Be Left Looking Young And Healthy.

50 AED

14% OFFFeatured

Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

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Nutriclair Lightening Scrubbing and Moisturizing Soap 165gm

Glycerin-based soap, to moisturize and soften the skin, with a lightening action, thanks to the vegeclairine, a very active bleaching plant extract. With a scrubbing action, due to Luffa fibers that eliminate the dead cells, so giving the skin a more silky appearance. With an antiseptic action, thanks to T.T.C, that will be active against perspiration negative effects (odour and irritation)

30 AED

25% OFFFeatured

Carrot Magic Exclusive Whitening Extra Body Milk SPF 60 500ml

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Carrot Magic Exclusive Whitening Extra Body Milk SPF 60 500ml

Carrot Magic Exclusive Whitening Face & Body Milk is a skin-brightening and moisturizing formula developed for both the face and body. Formulated with Glutathione, Carrot, Hyaluronic Acid, and Kojic Acid, it helps improve the appearance of uneven skin tone while keeping the skin hydrated, soft, smooth, and radiant.

The formula combines brightening ingredients with moisturizing skincare to help improve the appearance of dullness, dark areas, and uneven-looking skin. Hyaluronic Acid supports skin hydration, while the combination of Carrot, Glutathione, and Kojic Acid provides targeted brightening care for a clearer and more luminous-looking complexion.

The product is labeled Hydroquinone Free and features SPF 60 PA+++ for added daytime sun protection. Its face-and-body formulation makes it suitable for an everyday skincare routine.

Key Benefits:
• Helps brighten dull and uneven-looking skin.
• Helps improve the appearance of dark spots and discoloration.
• Provides moisturizing care for the face and body.
• Formulated with Glutathione.
• Contains Carrot.
• Contains Hyaluronic Acid for hydration.
• Formulated with Kojic Acid.
• Helps promote smoother and softer-looking skin.
• Supports a radiant and more even-looking complexion.
• SPF 60 PA+++ sun protection.
• Hydroquinone Free.
• Suitable for face and body.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until fully absorbed. Use consistently as part of your daily face and body skincare routine. When using during the daytime, apply generously to exposed areas and follow appropriate sun-protection practices. Avoid contact with the eyes and broken or irritated skin. Discontinue use if irritation occurs. For external use only.

150 AED

10% OFFFeatured

Lotion, Tubes, Skin Care

La Bamakoise Extra Fort Lightening Lotion 500ml

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La Bamakoise Extra Fort Lightening Lotion 500ml

La Bamakoise Extra Fort Lotion 500 Ml The extra body lotion La Bamakoise hydrates cleans, lightens, removes dark spot and unifies your staunch becoming soft and silky

La Bamakoise Lotion is a cosmetic product that has been studied to reduce callosity of the skin. Its concentrated, water-free formula is designed to smooth down rough skin, renew surface layers and eliminate dead cells through the combined action of tamarind extract, salicylic acid and shea butter.

From the very first application the skin will be soft, smooth and gently scented.

45 AED

6% OFFFeatured

Lumine Vitamin C Skin Boost & Blend Complecxion Face & Body Milk 400ml

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Lumine Half-Cast Lightening Milk 400ml

Introducing Lumine Half-Cast Milk, the perfect blend of indulgence and nourishment that your body deserves! Our half-cast milk is a unique and innovative dairy product that brings together the rich, creamy texture of whole milk with the light, refreshing taste of low-fat milk. Crafted from the finest ingredients, Lumine Half-Cast Milk is designed to cater to those who appreciate both flavor and health benefits in one delightful package.
Picture the smooth, velvety essence that flows through every sip of Lumine Half-Cast Milk. This luxurious beverage boasts a perfect balance of calcium and vitamins, essential for maintaining strong bones and overall well-being. It contains a wholesome mix of proteins, ensuring that your body gets the fuel it needs, whether you’re starting your day with a hearty breakfast or winding down with a soothing evening treat.

160 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Yara 7-in-1 Beauty Cream 30gm

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Yara 7-in-1 Beauty Cream 30gm

Yara 7-in-1 Beauty Cream is an advanced daily skincare formula designed to nourish, hydrate, and revitalize your skin. Its lightweight, fast-absorbing formula helps improve skin texture, maintain lasting hydration, and promote a naturally smooth and radiant complexion for all skin types.

Key Highlights

✓ Advanced 7-in-1 skincare formula
✓ Deeply moisturizes and nourishes the skin
✓ Helps improve skin softness and smoothness
✓ Supports a brighter and more even-looking complexion
✓ Helps improve the appearance of uneven skin texture
✓ Lightweight, non-greasy formula for daily use
✓ Suitable for all skin types
✓ Perfect for everyday skincare routine

25 AED

18% OFFFeatured

Skin Doctor Turmeric & Vit C Brightening Mud Mask 150ml

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Skin Doctor Turmeric & Vit C Brightening Mud Mask 150ml

Vegan formula, brightening, removes skin dullness, fades dark spot & helps pretext the skin

Skin Doctor Turmeric & Vit C Brightening Mud Mask is formulated to absorb excess oil, clear clogged pores, remove blackheads and deeply remove embedded skin impurities.
Brightening formula, removes skin dullness, fades dark spot & helps protect the skin.

45 AED

13% OFFFeatured

Joji Secret Young Mixed Berry Anti-Oxidant Mask 30gm

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Joji Secret Young Mixed Berry Anti-Oxidant Mask 30gm

35 AED

10% OFFFeatured

Yong Chin Shower Salt Scrub with Donkey Milk 700gm

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Yong Chin Shower Salt Scrub with Donkey Milk 700gm

Contains donkey milk protein. Reduces dark spots with whitening and smoothing effect.

Yong Chin Shower Salt Scrub with Donkey Milk helps remove old skin cells and replenish with new cells. This special formulation also adjusts the skin tone to be even, reduces blemish and dark spots and renews skin regenerating process for natural whitening effect.
It offers a delicate texture that is a combination of natural salt, donkey milk and multi-vitamin complex that makes the skin glow and offers a healthy, smooth and moisturized finish.

How to use:

Apply salt scrub on your palm during the shower, gently massage on face and body. Wash off with plain water.

45 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Carrot, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

PRODUCTS ON SALES

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20% OFFFeatured

Make Up, Make Up Remover

Skin Doctor Collagen Micellar Makeup Remover 240ml

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Skin Doctor Collagen Micellar Makeup Remover 240ml

Gentle but highly effective solution for removing dirt and makeup while toning the skin.

Skin Doctor Micellar Makeup Remover with Collagen is not only gentle but also highly effective at removing dirt and makeup. It helps clearing out your pores while toning the skin.

How to use:

Shake to mix the solution. Soak cotton pads and rub gently on your face. No rinsing needed.

20 AED

6% OFFFeatured

Tree Hut Foaming Gel Wash Moroccan Rose 532ml

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Tree Hut Moroccan Rose Foaming Gel Wash 532ml

Tree Hut Moroccan Rose Foaming Gel Wash is a luxurious, gentle cleanser designed to elevate your daily shower experience. Infused with the essence of Moroccan rose, this 532ml gel wash creates a rich, foamy lather that effectively removes dirt and impurities while hydrating and nourishing the skin. The soothing scent of rose provides a calming aromatherapy experience, making it perfect for a refreshing start to your day or a relaxing evening ritual. Enriched with natural ingredients, this gel wash leaves your skin feeling soft, smooth, and delicately fragranced, promoting a radiant and healthy glow. Ideal for all skin types, it’s a must-have addition to your skincare routine.

Highlights

Enjoy a luxurious foaming gel wash experience with the Tree Hut Moroccan Rose formula
This product comes in a generous size of 532ml for long-lasting use
The gel wash is infused with Moroccan rose for a soothing and fragrant cleansing
Perfect for daily use to help maintain skin’s natural moisture balance
Formulated to gently cleanse while leaving the skin feeling refreshed and revitalized

80 AED

8% OFFFeatured

Silky Cool Cucumber Face & Body Scrub 1000ml

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Silky Cool Cucumber Face & Body Scrub 1000ml

Removes black dead cells & impurities leaves your skin fresh and younger

55 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Face Lift Whitening Beauty Cream

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Face Lift Whitening Beauty Cream

Face lift whitening beauty cream is designed to firm and brighten skin, leaving skin smooth. What’s more, cream is used for daily skin caring, can improve the …

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Whitening Cream Advanced 7-Day Whitening Formula

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Highlights:

New Face Whitening Cream Advanced 7-Day Whitening Formula

Achieve visibly brighter and more even-toned skin with New Face Whitening Cream, designed with an extra-whitening strength formula for fast and effective results. This 7-day whitening cream reduces dark spots, pigmentation, and uneven skin tone while deeply nourishing your skin for a smoother, more radiant complexion.

Key Benefits:

Advanced Skin Brightening – Formulated to enhance skin luminosity and promote a naturally fairer tone.
Dark Spot & Pigmentation Reduction – Helps fade blemishes, acne scars, and hyperpigmentation.
7-Day Whitening Formula – Specially developed to deliver visible results within a week.
Hydration & Skin Protection – Shields skin from environmental damage while maintaining moisture balance.
Smooth & Even Texture – Improves skin elasticity and reduces the appearance of fine lines.

Experience a powerful skincare solution with New Face Whitening Cream, your go-to formula for flawless, glowing skin.

25 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

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PR+ Paris Brightening Face Cream preference Aloe Vera Extract 50ml

The PR+ luxurious repairing lightening cream is a care treatment 100% Natural with Vitamins and Aloe Vera, specially designed for black and mixed skin. It softens, moisturizes and restructures the epidermis, eliminates unsightly spots of hyper pigmentation.

Ingredients

AQUA, GLYCERYL STEARATE, CETEARYL ALCOHOL, GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT, GLYCERIN, ISOPROPYL PALMITATE, PETROLATUM, PARFUM, ASPERGILLUS FERMENT, SODIUM LACTATE, ETHOXYDIGLYCOL, SODIUM LAURYL SULFATE, SODIUM METABISULFITE, ASCORBIC ACID, ALOE BARBADENSIS LEAF JUICE, METHYLPARABEN, CITRONELLOL, ALLANTOIN, PROPYLPARABEN, P-CHLORO-M-CRESOL, DISODIUM EDTA, LACTIC ACID, BENZYL SALICYLATE, HEXYL CINNAMAL, LINALOOL, ALPHA – ISOMETHYL IONONE, GERANIOL, SODIUM HYDROXIDE, EUGENOL, COUMARIN, SORBIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE.

235 AED

11% OFFFeatured

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

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Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to r

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

This is a no soap formula especially recommended for sensitive skin. It is enriched with shea butter and glycerine to leave your skin smooth, bright and moisturized without over-drying for radiant, irresistibly soft skin. Apricot seed powder insures a gentle sloughing action and accelerating skin’s natural daily replenishment process.

A rich-foaming gel that polishes your skin, buffing away dull, dead surface cells as it thoroughly cleanses your body.

emove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

85 AED

8% OFFFeatured

LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

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LightenUp Honey Coco + Honey Shea Butter Shower Gel 500ml

Indulge in the nourishing and cleansing experience of our LightenUp Honey Coco + Honey Shea Butter Shower Gel, a moisture powerhouse for your skin.

This luxurious formula effectively cleanses while deeply hydrating and restoring your skin’s natural glow. The subtle fragrance will accompany you throughout the day, leaving you feeling refreshed.

Directions: Use the LightenUp Honey Coco + Honey Shea Butter Shower Gel as needed to cleanse your skin, allowing its rich formula to provide intense hydration. For daily protection and to maintain an even skin tone, follow up with a minimum SPF 30 sunscreen every morning, regardless of the weather conditions.

Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Mel (Honey), Lauryl Glucoside, Parfum (Fragrance), Sodium Rice Amphoacetate, Sodium Chloride, Polyquaternium-7, Citric Acid, Caramel, 2-bromo-2nitropropane-1,3-diol, Tetrasodium Edta, Coco-glucoside, Styrene/acrylates Copolymer, Ci 19140 (Yellow 5), Ci 15985 (Yellow 6).

110 AED

17% OFFFeatured

Ujooba Face And Body Scrubs Cucumber And Mint 250ml

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Ujooba Face And Body Scrubs Cucumber And Mint 250ml

Give your skin the care it deserves with the Ujooba Brightening Face & Body Scrub. This revitalizing scrub is enriched with the refreshing combination of cucumber and mint, specially designed to brighten and smooth your skin. Suitable for all skin types, it gently exfoliates while refreshing the skin, leaving it soft, rejuvenated, and radiant.

Key Benefits:

Brightening Formula: Helps to restore a natural glow and lighten dark spots.
Exfoliating Action: Removes dead skin cells, unclogging pores and improving texture.
Cucumber & Mint: Naturally soothes, cools, and hydrates your skin, promoting a fresher appearance.
For All Skin Types: Gentle enough to be used on both face and body, suitable for all skin types.

How to Use:

Apply a small amount of scrub onto damp skin.
Massage in circular motions to exfoliate.
Rinse thoroughly with water.
Use 2-3 times a week for best results.

Why Choose Ujooba?
Ujooba products are formulated with natural ingredients to provide effective skincare solutions. With a focus on quality and results, our scrubs are designed to nourish and enhance your skin’s natural beauty

25 AED

10% OFFFeatured

Silky Cool Aloe Vera Feet Scrub 1000ml

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Silky Cool Aloe Vera Feet Scrub 1000ml

Whitening, Exfoliating and Moisturizing 3 in 1 properties which help to glow the face & remove impurities and dead skin.

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

GIFT SET

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5% OFFFeatured

Hair Care, Hair Oil

Difeel Superior Growth Jamaican Black Castor Root Stimulator 75ml

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Difeel Superior Growth Jamaican Black Castor Root Stimulator 75ml

BLACK JAMAICAN CASTOR ROOT STIMULATOR
Enrich dehydrated hair with Jamaican Black Castor Oil to repair your hair and scalp health.

ROOT STIMULATOR FOR HAIR GROWTH MEN AND WOMEN
Jamaican Black Castor root stimulator provides a superior boost in hair growth & thickness.

BLACK CASTOR OIL TREATMENT
Difeel Jamaican black castor oil is a perfect leave in conditioner for natural healthy hair.

JAMAICAN BLACK CASTOR OIL FOR HAIR
Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

95 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Cleanser Cream No Freckles

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Next Glow Cleanser Cream No Freckles

25 AED

22% OFFFeatured

Valera Avocado Exfoliating Shaving Gel

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Valera Avocado Exfoliating Shaving Gel

35 AED

25% OFFFeatured

Yong Chin Brigthening and Moisturizing Milk Soap 100gm

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Yong Chin Brigthening and Moisturizing Milk Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains milk and natural herbal extracts that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin. It helps in rejuvenating the face and highlighting the beauty of the skin.

It is a pH-balanced soap that suits all skin types, for both the face and body. It aids in deep cleansing, evening out the skin tone, and providing a gentle and smooth extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

15 AED

8% OFFFeatured

Bar Soap, Skin Care, Wellness

Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

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Joji Secret Young Marigold & Mangosteen Silky Whipp Bubble Soap Anti-Acne 100gm

23 AED

6% OFFFeatured

Veetgold Herbal Ginseng & Licorice Root Shower Bath 1000ml

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Veetgold Herbal Ginseng & Licorice Root Shower Bath 1000ml

cleanses and deeply moisturizes the skin, leaving it renewed and healthy. Licorice root essence, can clear away the dirt and grease from the skin, keep the water balance while still taking care of the skin for a long time, and keep the skin refreshing, exquisite, fair, and smooth.

How to use: Take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and massage it gently to make it produce rich foam, then please rinse your body with water.

Super Whitening
Clear dark spot
Calms Inflammation
Glows & shine
Stops Sunburn
Heals & protect skin
Stops acne & wrinkles
Reduce fine lines
Banish dullness
Oil control
Reduce redness

INGREDIENTS: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya Vincensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Herbal Ginseng Extract, Licorice Root Extract, Niacinamide, , Argania Spinosa Kernel Oil, Citrus Medica Limonum Sodium Hydroxide, Phenoxyethanol, Potassium| Sorbate, Citric Acid, Sodium, benzoate

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician

or pharmacist. Keep out of children’s reach Each of children. Store at 15-30°C.

85 AED

Featured

Oils & Moisturizer, Skin Care

Veet Gold Cocoa Butter Super Whitening Oil 1000ml

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Veet Gold Cocoa Butter Super Whitening Oil 1000ml

Veet Gold Cocoa Butter Body repair oil, is rich in vitamins and vegetable oil, which is very good for the skin, and has moisturizing, exfoliating, Sunscreen and other effects.

85 AED

Creams, Skin Care, Spot Corrector

Pyary Turmeric Herbal Cream for Face and Neck 80gm

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Pyary Turmeric Herbal Cream for Face and Neck 80gm

Its an ayurvedic preparation, in its composition is unique in containing the active ingredients of Tumaric which is highly valued in the treatment of skin disorders

Turmeric is an effective antiseptic of nature and can be applied to sprains and wounds

It contains essential oil (Curcumin oil) and is an indespensible ingredient in certain medical preparations for skin

15 AED

10% OFF

PrettyBe Moisturising Cream Papaya 600ml

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PrettyBe Moisturising Cream Papaya 600ml

45 AED

2% OFFFeatured

Fair & White Labo Derma Hydrating and Brightening Set

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Fair & White Labo Derma Hydrating and Brightening Set

Looking for a minimalist routine for face & body? Opt for the LaboDerma Essential Face & Body routine. 4 products to cleanse, purify and moisturize your skin every day.

– Labo Derma Pure – Skin Defense Exfoliating Shower Gel – 940ml
– Labo Derma Pure – PureSkin Micellar Water – 250ml
– Labo Derma Pure – PureSkin Anti-Imperfection Cream – 50ml
– Labo Derma Hydrate – Hydrating Lotion For Body, Hands & Feet- 500ml

490 AED