Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Kamill Hand& Nagelcreme Herbal 100ml

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Kamill Hand& Nagelcreme Herbal 100ml

Kamill Hand & Nail Cream (Classic) with skin-soothing chamomile extract nurtures and protects nails and hands in a natural way. The gentle care formula provides moisture and will keep hands soft and supple day after day.Kamill Hand & Nail Cream (Classic) is free from artificial colours and mineral oil – Skin compatibility dermatologically approved.

40 AED

8% OFFFeatured

Neutrogena Deep Clean Invigorating Daily Scrub 150ml

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Neutrogena Deep Clean Invigorating Daily Scrub 150ml

The Deep Clean Invigorating Facial Scrub from Neutrogena is characterized by a unique gentle formula that cleanses the skin deep inside the pores and purifies it, giving it a feeling of freshness, invigoration, and cleanliness with all beauty. The formula of the Deep Clean Invigorating Facial Scrub from Neutrogena is rich in soothing mint gel and rich in natural exfoliating micro-beads that remove dead skin cells that clog the pores and also eliminate impurities, oils, and traces of makeup. Feel the invigorating cleanliness and immerse your skin in freshness and purity. Get beautiful, clean skin that looks more beautiful with the Deep Clean Invigorating Facial Scrub from Neutrogena!

Benefits and features:

Gentle enough to be used daily
Suitable for normal and mixed skin
Gently removes dirt, excess oil, and impurities
Tested by dermatologists

How to use:

Wet your face and apply the scrub by gently massaging it, avoiding the sensitive area around the eyes. Then rinse it well.

60 AED

17% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

Pure Carrot Bio Balance Lightening Soap 190gm

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Pure Carrot Bio Balance Lightening Soap 190gm

Pure Carrot Gold Soap contains beta-carotene, which acts as a skin tonic and helps to reduce dryness; gold arbutin, which gives you naturally glowing skin color and removes dark marks and premature aging; and jojoba oil, which moisturizes and protects your skin.

This body soap aids in the regulation of sebum excretion and the lightening of the complexion. The soothing effect makes your skin look healthier and clearer

25 AED

5% OFFFeatured

New York Fair & Lovely Lightening Body Lotion 400ml

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New York Fair & Lovely Lightening Body Lotion 400ml

Experience the clarifying and moisturizing benefits of the New York Fair & Lovely Lightening Body Lotion. This lotion is specially formulated to lighten dark areas of the body and fade skin discoloration, promoting an even skin tone.

One of the key ingredients in this body lotion is shea butter, which offers various benefits for the skin. It conditions, tones, and soothes the skin, while also providing anti-inflammatory and healing properties. Shea butter helps moisturize and nourish your skin, leaving it soft and supple.

The presence of Alpha Arbutin in the lotion is notable for its ability to safely and visibly fade dark spots and hyperpigmentation without causing irritation. It achieves this by inhibiting the activity of tyrosinase, an enzyme involved in the production of melanin.

Another important ingredient is Tyrostat, which works to reduce skin pigmentation and redness, promoting a more even complexion.

Directions: Simply apply it to dry, cleansed skin before bedtime. Massage it into the skin until fully absorbed.

175 AED

7% OFFFeatured

QEI+ Oriental Body Milk with Argan Oil 200gm

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QEI+ Oriental Body Milk with Argan Oil 200gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin. Oriental Body Lotion has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless.

Directions for use: Apply on your skin, previously cleaned with soap, twice a day insisting on very dry areas (elbows and knees). For best results, we recommend that you add a few drops of Oriental serum in your Oriental Body Lotion.

280 AED

11% OFFFeatured

Creams, Lotion, Serums, Skin Care

Advanced Clinicals Vitamin C Brightening Body Cream 454ml

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Advanced Clinicals Vitamin C Brightening Body Cream 454ml

This spa size brightening cream is formulated with the powerful ingredients, Vitamin E and Green Tea to soothe and nourish skin. Nourishing Coconut Oil helps deliver the rich nourishment and Jojoba Oils rapidly seal moisture into your skin. Formulated with a highly concentrated pure Aloe Vera base, allowing beneficial ingredients to absorb as needed.

Bonus: Vitamin C is also great for scars, stretch marks, and sagging areas.

85 AED

American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

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Highlights:

American Dream Cocoa Butter Lemon Lotion With Kojic 473ml

An all over body lotion to massage in to dry to extra dry skin.

Restores balance to the skins barrier to lock in moisture

For best results apply just after bathing

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Sakeyna Gold Pinkish Shine Advanced Beauty Cream

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Highlights:

Sakeyna Gold Pinkish Shine Advanced Beauty Cream

Experience the luxury of luminous, youthful skin with this rich beauty cream. Infused with nourishing ingredients, it works to restore radiance, smooth texture, and fade imperfections. Let your skin glow with confidence, softness, and timeless elegance every day.

Diminishes Age signs, Wrinkles & Blemishes
Fades Acne Scars & Freckles for a Flawless Shinning Complexion
Deeply Nourishes & Enhances Natural Glow
Protects Skin from Harmful UV Rays
Leaves Skin Soft, Smooth & Beautifully Refreshed

25 AED

20% OFFFeatured

Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

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Ujooba Nourished And Smooth Face Scrub Apricot And Lemon 150ml

Experience the refreshing blend of apricot and lemon with Ujooba’s Brightening Face & Body Scrub. This unique formulation is designed to brighten, exfoliate, and invigorate your skin, leaving it smooth and radiant. The natural ingredients are perfect for all skin types, offering a soothing yet effective scrubbing experience.

Key Benefits:

Brightening Formula: Enriched with apricot and lemon, known for their natural skin brightening properties.
Exfoliating Action: Gently removes dead skin cells to reveal a more vibrant, healthy-looking complexion.
Nourishing Ingredients: Apricot deeply hydrates, while lemon helps to tone and refresh the skin.
Suitable for All Skin Types: Crafted to be gentle on the skin, making it perfect for both face and body use.

How to Use:

Moisten your skin with lukewarm water.
Apply a generous amount of scrub and gently massage in circular motions.
Rinse off completely with water.
Recommended use is 2-3 times a week for optimal results.

20 AED

14% OFFFeatured

Shower Gel, Skin Care

Amalico 3in1 Lavender, Collagen + Vitamin E Shower Gel 500ml

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Amalico 3in1 Lavender, Collagen + Vitamin E Shower Gel 500ml

Amalico Shower Gel is used for hair growth, moisturizer, anti-veneer and hair loss treatment  is safe for use for all hair types, derived from all natural ingredientsThis is a great hair cleaner because it squirts quickly and gently cleans.Since this is a fully natural shampoo

30 AED

PRODUCTS ON SALES

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10% OFF

Scrubs, Skin Care

PrettyBe 5in1 Face& Body Scrub Milk 550ml

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PrettyBe 5in1 Face& Body Scrub Milk 550ml

45 AED

11% OFFFeatured

Lady Diana Lavender Refreshing Shower Gel 1000ml

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Lady Diana Strawberry Moisturizing Shower Gel 1000ml

Treat your skin with Lady Diana strawberry shower gel to gently cleansing and moisturizing benefits. Infused with nourishing ingredients, this shower gel provides a rich lather that hydrates and leaves your skin feeling soft and smooth. Its non-irritating formula is perfect for sensitive skin, ensuring daily comfort and long-lasting hydration.

40 AED

15% OFFFeatured

Skin Doctor Shea Butter Regenerating Shampoo 500ml

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Highlights:

Skin Doctor Shea Butter Regenerating Shampoo 500ml

Vegan formula, no supfate and paraben, cleanses and moisturizes brittle, damaged and dry hair.

Skin Doctor Shea Butter Regenerating Shampoo deep cleanses, moisturizes and softens the frizzy brittle, damaged and dry hair. Rich in Vitamin A and E, it strengthens the strands and regenerates the hair for a healthy appearance.
Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.
– No sulphate.
– No paraben.
– No paraffin.
– Vegan formula.
– Natural active ingredients.

55 AED

3% OFFFeatured

Creams, Lotion, Skin Care

QV Cream for Sensitive and Very Dry Skin 500ml

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QV Cream for Sensitive and Very Dry Skin 500ml

QV Sensitive & Very Dry Skin Cream is an intensive moisturizer specially formulated for extremely dry and sensitive skin. It is free from fragrances and irritants, making it ideal for skin that needs special care. The cream works to restore the skin’s moisture balance and deeply nourish it, helping to soothe and protect it from irritation.

Benefits and Features:

Provides intense hydration to extremely dry and sensitive skin.
Free from fragrances, dyes, and alcohol, making it safe for sensitive skin.
Helps to soothe irritated skin and protect it from external aggressors.
Maintains skin moisture for long periods.
Suitable for daily use on the face and body.
Absorbs quickly without leaving a greasy or sticky residue.

How to use:

Apply an appropriate amount of cream to clean, dry skin.

Gently massage into the skin until completely absorbed.

Use twice daily or as needed, especially after showering or washing your hands.

Focus on the driest areas such as elbows, knees, and hands.

280 AED

33% OFF

Skin Care, Spot Corrector

Bravia Face Cream Black Spot Corrector 30gm

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Bravia Face Cream Black Spot Corrector 30gm

With its formula enriched with snail slime, Bravia face cream reduces skin imperfections (blackheads, spots, pimples, acne, etc.) and slows down the aging of the skin.

20 AED

4% OFFFeatured

Trimay Spicule Tox Active Daily Cream 40ml

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Highlights:

Trimay Spicule Tox Active Daily Cream 40ml

First of all, Trimay Spicule Tox Active Daily Cream is a powerful anti-aging cocktail with a high content of hydrolyzed collagen (57%), amino acids, hyaluronic acid and peptides.?They effectively reduce the depth of skin wrinkles, reduce the severity of facial and age wrinkles, smooth out the microrelief, make the skin smooth and toned, and remove bumps and irregularities.?Therefore, the main purpose of this cream is to fight aging, prevent early age-related changes and fight the first wrinkles.

In addition, the product also has an antibacterial effect.?Once in the skin, the porous, spongy structure of the spicules attracts bacteria and germs, cleansing the skin and reducing inflammation and irritation.?They effectively reduce acne and other rashes, smooth out scars and remove post-acne marks, and prevent the reappearance of imperfections.

115 AED

11% OFFFeatured

Fair & White Original Body Lotion Aloe Vera Brightening and moisturizing 485ml

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Highlights:

Fair & White Original Body Lotion Aloe Vera Brightening and moisturizing 485ml

Already recognized for its lightening efficiency, the Original F&W Body Lotion is enriched with a natural moisturizing ingredient: aloe vera. Selected for its softening properties, it is well known for soothing and moisturizing dry and damaged skins.

85 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

New Face Gold Beauty Cream 5 Days Results

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Highlights:

New Face Gold Beauty Cream 5 Days Results

Glow Like Gold with New Face Gold Beauty Cream!

Infused with gold extracts, this luxurious Cream nourishes, hydrates, and revitalizes your skin for a radiant, youthful glow.

25 AED

4% OFFFeatured

&Honey Melty Moist Repair Treatment Conditioner 445gm

Conditioner, Hair Care

&Honey Melty Moist Repair Treatment Conditioner 445gm

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Highlights:

&Honey Melty Moist Repair Treatment Conditioner 445gm

A glow-boosting & moisturizing conditioner
Helps manage unhealthy hair showing unwanted curls or waves
Provides an ultimate replenishment by focusing on hair’s moisture balance
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 60% Manuka from New Zealand, 20% rose honey from Bulgaria and 20% raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & keratin for nourishing effect
Leaves hair hydrated, shiny & healthy
Suitable for those who desire more controlled & straighter hair
Scented with a sweet fragrance of rose honey
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

115 AED

11% OFFFeatured

Perlay Goldie Advanced Beauty Body Lotion 550ml

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Perlay Goldie Advanced Beauty Body Lotion 550ml

10 Problem one Solution Parley Beauty Lotion

Perlay Goldie Beauty Cream is the world’s guaranteed product that makes the skin fair and removes freckles, wrinkles, and pimples. It also protects from harmful sun rays & side effects of makeup. Perlay Goldie Beauty Cream can make your skin soft and fair in just a few

40 AED

GIFT SET

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13% OFFFeatured

Conditioner, Hair Care

Ujooba Anti-Hairfall Conditioner Coconut 400ml

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Highlights:

Ujooba Anti-Hairfall Conditioner Coconut 400ml

Give your hair the ultimate hydration with Ujooba Nourishing Conditioner infused with the richness of Coconut. This conditioner is specially formulated to hydrate and restore hair while providing deep nourishment. Coconut extract is known for its ability to penetrate the hair shaft, delivering essential moisture and nutrients that leave your hair soft, silky, and manageable. Ideal for all hair types, this conditioner helps repair damaged hair, reduces frizz, and adds a beautiful shine for healthy, vibrant hair.

Key Features:

Enriched with coconut extract for deep hydration and nourishment.
Restores softness and shine to dry, damaged hair.
Reduces frizz and makes hair more manageable.
Suitable for all hair types.
Comes in a 400ml bottle for long-lasting use.

How to Use:
Apply after shampooing, focusing on the ends of your hair. Leave on for 2-3 minutes, then rinse thoroughly with lukewarm water for soft, healthy-looking hair.

35 AED

8% OFF

Prettybe Foot Salt Pepper Mint 1500ml

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Prettybe Foot Salt Pepper Mint 1500ml

60 AED

13% OFFFeatured

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

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Highlights:

Skin Doctor Turmeric Face & Body Whitening Scrub 500ml

This product offers a special formula that contains natural exfoliating particles and Turmeric which gently exfoliates the skin without any side effects, for radiant glowing skin.

How to use:

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

18% OFFFeatured

Rapid Clair Lightening Body Serum 100ml

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Highlights:

Rapid Clair Lightening Body Serum 100ml

This super brightening serum perfectly takes care of your body. Due to the richness of its active ingredients, its bactericidal and antifungal properties, it is very efficient for body hygiene. It improves your body odor and its fight against skin conditions (itching, eczema, black spots and pimples) and it also destroys dandruff.

45 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Abacate 100gm

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Highlights:

Skala Hair Treatment Cream Abacate 100gm

The line Avocado Skala Expert has come to end the weak and opaque hair. Castor oil helps in hair growth, cleaning and removing toxins from the scalp. The avocado, a fruit that is cultivated throughout Brazil, helps in the treatment of hair loss strengthening and providing softness and hydration. Your hair stronger, hydrated and free from the armed effect. We recommend you to use and abuse from this line.

85 AED

12% OFFFeatured

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

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Highlights:

Some By Mi Galactomyces Pure Vitamin C Glow Toner 200ml

Toner’s glamorous daily skin care gives skin an unparalleled brightness to contain 88% glacomase and 1% pure vitamin C.

It has dual effectiveness for skin lightening and wrinkle treatment, antioxidant and reduces signs of ageing by containing highly effective ingredients such as niacinamide, Korean plant extracts and 10 different types of vitamins.

Reduces wrinkles and fine lines in the skin.
Improves and opens the color of dull skin.
Keep skin hydrated for a long time.
Improves the texture and appearance of the skin.
Suitable for all skin types especially sensitive.

ngredients:

Glactomase

88% makeup lightens dark spots and adds to skin regeneration because it helps peel dead skin cells, eliminating traces of grains, prominent scars, spots and pigmentation spread on the skin surface.

Vitamin C for skin

Concentrated 1% protects against the effect of contamination on the skin, reduces inflammation, protects against UV damage and enhances the barrier function of the skin and increases the production of collagen for the skin and unites its color.

10 types of vitamins

A formula rich in skin-nutritious vitamins to maintain the health and integrity of the skin barrier and to balance the moisture and flexibility of the cells.

150 AED

5% OFFFeatured

Petal Fresh Hair Rescue Color Protection Shampoo 355ml

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Highlights:

Petal Fresh Hair Rescue Color Protection Shampoo 355ml

Hair ResQ Color Protection Shampoo combines Nature + Science; it is formulated with natural ingredients to address thinning hair concerns for those with color treated hair and is suitable for both men and women

Hair ResQ Biotin B-Complex vitamins B3, B5 & B7 envelopes the hair shaft to build body and increase thickness while Caffeine energizes the scalp and stimulates hair follicles for extended vitality

Our Color Protection Formula uses Certified Organic Quinoa in tandem with Soy Proteins to retain hair moisture and improve elasticity

Free from parabens and sulfates, formulated using natural and organic ingredients, never tested on animals

Massage into wet hair & scalp. Rinse thoroughly. For best results, use with Hair ResQ Conditioner

95 AED

25% OFF

Creams, Oils & Moisturizer, Skin Care, Tubes

Dodo Lightening Body Soap Anti Spots 225g

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Dodo Lightening Body Soap Anti Spots 225g

Dodo Soap is a soft emulsion which deeply treats your skin and improves its texture. Used daily, it cleans, protects and removes impurities and blemishes.

This is an off-white bar of soap and its packaging. Rectangular, the soap material is darkening slightly at one end. There are shallow ribbing marks and irregularities across the surface. It is wrapped in plastic.

15 AED

8% OFFFeatured

Medix 5.5 Manuka Honey Cream With Collagen And Green Tea Extracts Anti Aging 444ml

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Medix 5.5 Manuka Honey Cream With Collagen And Green Tea Extracts Anti Aging 444ml

So what is the key to beautiful skin? Maintain a healthy skin barrier with a pH of 5.5. A pH level of 5.5 is perfect because this allows some acids onto your skin to naturally fight off elements that usually leads to breakouts. Medix 5.5 Collagen cream with Manuka Honey promotes smooth, firm, healthy looking skin by reducing roughness and supporting a strong skin barrier that holds moisture. Infused with Bulgarian Rose, Green Tea and Aloe Vera, to protect the skin from free radicals while leaving your skin feeling hydrated and supple. Reduce wrinkles and improve your skin’s elasticity by moisturizing your skin every day. Discover a healthy, balanced lifestyle with Medix 5.5.

120 AED

7% OFFFeatured

Dietary Supplement, General Supplements, Skin Supplements, Wellness

JOJI Gluta Collagen DTX

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Glowing skin from Inside to outside! with our GLUTA COLLAGEN DTX Mixed Berries
Glutha Collagen DTX mixed Berry

Joji Gluta Collagen DTX (200,000MG) Mixed Berry formulated with a blend of glutathione, marine fish collagen, and citrus fruit extracts including strawberries, raspberries, and blackcurrants.

JOJI Gluta Collagen DTX Mixed Berry is a powerful dietary supplement in convenient, powdered form. Its mellow, fragrant flavor makes it easy to drink by simply mixing one sachet with 100 cc of cold water. In addition to providing natural extracts, this supplement also aids in skin whitening and radiant-looking skin. For best results, consume one sachet daily by tearing open and dissolving in cold water before drinking.

This supplement is packed with active ingredients such as collagen, hyaluronic acid, vitamin C, zinc, and coenzyme Q-10, as well as various extracts with detoxifying and fiber-adding properties.

-Helps for Balancing Excretion
-Helps to Maintain your smooth,soft and radiant skin
-Contains mixture of Glutathione, Collagen Tripeptide, 7 types or berry Extracts and Vitamin C
-Detox For Healthy and Glowing skin

Made in Thailand

65 AED