Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Skin Care, Tonners

Biocos Ubtan Tea Tree Facial Mist Hydrating Spray for Acne & Redness Relief

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Biocos Ubtan Tea Tree Facial Mist Hydrating Spray for Acne & Redness Relief

Calms Redness & Irritation: Enriched with Tea Tree Water, this mist reduces redness and soothes irritated skin, promoting a balanced, even complexion.
Targets Acne & Blemishes: Natural antibacterial properties of Tea Tree Water fight acne-causing bacteria, helping to clear breakouts and prevent future ones.
Brightens Skin Tone: Formulated with Grapefruit Water, it reduces dark spots and enhances your skin’s natural glow, leaving it fresh and radiant.
Hydrates & Refreshes: With Juniperberry Water, this spray delivers instant hydration, revitalizing dry and tired skin for a healthy, dewy look.
Gentle on Sensitive Skin: Free from harsh chemicals, it’s suitable for sensitive skin, offering a soothing and effective solution for daily skincare needs.

25 AED

14% OFFFeatured

Washami Whitening Face Serum Aloe Vera 30ml

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Washami Whitening Face Serum Aloe Vera 30ml

Washami Aloe Vera Serum contains a carefully formulated blend of ingredients to address the most common concerns of aging.
Soften the skin and create a layer against external aggressors with the power of Retinol.

To Use: After facial cleansing, apply proper amount of serum to the face and gently massage until absorption.

30 AED

10% OFFFeatured

Shower Gel, Skin Care

Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 200ml

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Kojie San Skin Lightening Body Lotion with Hydromoist Zero Pigment Light 200ml

For a lighter, more moisturized skin

A light, non-greasy formula that’s easily absorbed by the skin.

Deeply moisturizes skin, keeping it soft, smooth, and well hydrated for up to 72 hours

Helps restore and strengthen your skin barrier, minimizing the appearance of rough skin and stretch marks.

Dermatologically Tested. Hypoallergenic. Paraben Free

45 AED

8% OFFFeatured

Joji Secret Young Orange & Lime Silky Whipp Bubble Soap 100gm

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Joji Secret Young Orange & Lime Silky Whipp Bubble Soap 100gm

23 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Easy Fresh Beauty Cream 20gm

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Easy Fresh Beauty Cream 20gm

Easy Fresh Beauty Cream is the perfect solution for those looking to simplify their skincare routine. Our formula is easy to apply and quickly absorbed, leaving your skin feeling soft, hydrated, and refreshed. Get ready to reveal your best skin yet with Easy Fresh Beauty Cream.

20 AED

7% OFFFeatured

DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

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DR.MEINAIER Bulgarian Rose Peel Off Jelly Mask 650gm

Jelly masks are made mainly with refined alginate. They contain more alginate than regular rubber masks. So Jellymask texture is like jelly, which provides full hydration and a natural cooling effect all at once.
Hydro jelly mask trans from a gel-like mixture to a thick, rubber like mask that seals in moisture and infuses nourishing ingredients deeper into the skin.
Face mask covers your whole face without neglecting any small part of your skin such as under eye area and lips which makes it effective and reliable for you.
We have created moisturizing jelly face mask for all skin types, especially mature and aging skin, for women and men of any age who want to improve their skin appearance and achieve happier and healthier looking skin.

65 AED

22% OFFFeatured

Simple Micellar Water 200ml

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Simple Micellar Water 200ml

Simple Micellar Cleansing Water is our most advanced yet gentle facial cleanser to date. A favorite among makeup artists and beauty editors, this innovative facial cleanser contains no artificial perfumes or dyes and no harsh chemicals that can upset your skin. It is made with skin-loving ingredients perfect for all skin types, including Vitamins B3 and C and Triple Purified Water, our purest possible water. Micellar Cleansing Water from Simple helps remove contaminants known to irritate skin and leaves skin clean, fresh, and instantly hydrated. The many beauty benefits offered by Simple Micellar Water make it easy to see why this gentle facial cleanser should be part of your healthy skincare routine.skin

35 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle 24K Gold Beauty Cream

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BERG Advance White Miracle 24K Gold Beauty Cream

A radiance-boosting moisturizer that helps even skin tone and soften the look of spots while delivering all-day hydration. Infused with a 24K gold glow complex and skin-conditioning emollients, it smooths texture and leaves a luminous, youthful finish. Lightweight and fast-absorbing; suitable for most skin types. For external use only.

Key Benefits

Boosts luminosity for a youthful glow
Helps reduce the appearance of dark spots/uneven tone
Deeply hydrates and refines skin texture
Non-greasy, comfortable under makeup

25 AED

13% OFFFeatured

Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

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Lait Amino Glow Half Cast Acne & Blemishes Body Lotion 500ml

Half Cast acne and blemish control. SPF50. Anti acne and whitening body lotion. Whitening, moisturising, even skin tone and prevents acne with extra fairness. A powerful dual-action whitening and acne-control body lotion infused with arbutin, licorice, turmeric, and SPF 50—designed to brighten, even tone, and clear blemishes for a radiant, smooth complexion.

Benefits
Brightens and reduces dark spots using arbutin, licorice, and turmeric
Controls acne and blemishes for clearer, smoother skin
Offers high protection with SPF 50 against UV-induced

Amino Glow half cast lotion is a whitening and anti acne complex agent. Arbutin reduced tyrosine and melanin levels, lightens and reduces UV induced pigmentation. Licorice and turmeric brightens and anti acne. Together they optimise skin tone and texture and ensure a more even appearance.

Unveil brighter, blemish-free skin with Amino Glow Halfcast Body Lotion—a premium 500 ml formula designed to tackle pigmentation, acne, and uneven tone. Powered by arbutin, licorice extract, and turmeric, this lotion works to suppress melanin production and reduce tyrosine-induced pigmentation. Its high SPF 50 protects against UV-induced dark spots, while anti-acne botanicals calm breakouts and inflammation.

This lightweight, quick-absorbing lotion hydrates deeply, leaving skin feeling super soft and silky—not greasy. Ideal for full-body application, it’s perfect for daily use on face, neck, arms, legs, and sensitive areas. Suitable for all skin types, its multi-target benefits help you achieve a smoother, brighter, and more even-toned complexion.

Benefits
Advanced Whitening & Tone Correction: Arbutin and licorice work synergistically to lighten hyperpigmentation and promote radiance.
High UV Protection: SPF 50 defends against new sunspots and preserves your brightening results.
Blemish & Acne Control: Turmeric’s anti-inflammatory properties promote clearer skin and prevent outbreaks.
Smooths & Hydrates: Emollients deeply moisturize, improving skin texture without any greasy residue.

Non-Hydroquinone Formula: Safe for daily use, providing a gentle yet effective alternative to harsh bleaching agents.

How to Use
Apply generously all over clean, dry skin—especially after showering.
Massage until fully absorbed.
Use twice daily—morning and night—for best results.
Follow with sunscreen during the day to maintain brightness and protection.

175 AED

11% OFFFeatured

Makari Naturalle Multi-Action Extreme Glow Revitalizing Face Cream SPF 15 50ml

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Makari Naturalle Multi-Action Extreme Glow Revitalizing Face Cream SPF 15 50ml

Make dry skin a thing of the past by giving it a boost of hydration with the Glow Renewing Face Cream. Enriched with Sweet Almond and Argan Oils, this face cream will soak into your skin to rebuild your protective barrier by decreasing dryness, dullness and itchy & irritated skin and protecting it from UVA/UVB rays with SPF15

85 AED

PRODUCTS ON SALES

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17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist Seductive Temptation 250ml

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Ella James Body Mist Seductive Temptation 250ml

Scents you’ll love! Each of these refreshing body mists is enriched by captivating aromas. They’re formulated with Aloe Vera extract leaving your body feeling soft and visibly smooth.

25 AED

13% OFFFeatured

Creams, Skin Care, Tubes

QEI+ Paris QEI+® OR Innovative Active Face Cream 50gm

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QEI+ Paris QEI+® OR Innovative Active Face Cream 50gm

Within their OR INNOVATIVE range QEI+ has developed a skin-lightening ACTIVE REPAIR CREAM specifically developed for skin pigmentation condition. Your skin will regain radiance, with no unsightly spots for a beautiful tone.

Instructions for use:

Use at night on a thoroughly clean skin washed with soap. Apply the cream on the dark areas by gently massaging to smooth the cream in. We recommend to add some gel cream to the cream.

For an optimal result, use the products of the OR INNOVATIVE range.

175 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Aima Gold Beauty Cream Anti-Acne Cream UV Protection 30gm

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Aima Gold Beauty Cream Anti-Acne Cream UV Protection 30gm

Aima Gold Beauty Cream – Brighten & Rejuvenate Your Skin

Achieve a radiant, even-toned complexion with Aima Gold Beauty Cream, designed to reduce pimples, dark spots, and wrinkles while deeply hydrating your skin. Infused with gold particles and natural extracts, this cream enhances your natural glow and promotes healthy, youthful skin.

✔ Brightens & Evens Skin Tone
✔ Reduces Pimples & Acne Scars
✔ Fights Wrinkles & Fine Lines
✔ Deeply Hydrates & Nourishes
✔ For All Skin Types – Men & Women

25 AED

4% OFFFeatured

Cleansers, Skin Care, Tonners

Anua Heartleaf 80% Soothing Ampoule 30ml

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Anua Heartleaf 80% Soothing Ampoule 30ml

An nourishing ampoule formulated with 80% Houttuynia Cordata Extract that helps soothe sensitive skin and protect the skin from external irritations.

Delivers intense moisture to the skin.

The watery texture enables thorough and quick absorption of moisture and nutrients without stickiness.

125 AED

10% OFFFeatured

Curly & Wavy hair, Hair Care

African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

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African Pride Moisture Miracle Gel n’ Cream 3-In-1 Curl Training System

African Pride Moisture Miracle Gel n’ Cream uses a 3-in-1 formula, including flaxseed oil and shea butter, to provide superior curl definition, hydration & shine as well as enhances the natural pattern of coils and curls without flaking.

45 AED

13% OFFFeatured

So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

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So Beauty Soriko Glutathione Bright UP & Glow X10 Gluta Whitening Lotion 500ml

Skin nourishing lotion that helps brighten the skin. Enriched with glutathione extract, korean berry extract, vitamin b3, vit c and arbutin. Helps protect skin from dark spots and skin discoloration. Helps to make skin color consistent. Combined with hyaluron extract,shea butter,and vit e,with antioxidant properties help to slow down aging process of skin cells. Help reduce wrinkles,smoothen and moisturize the skin.

35 AED

17% OFFFeatured

Moisturizers, Skin Care

Disaar Natural Vitamin C Facial Gel 280ml

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Disaar Retinol SPF 50 Sunscreen 80gm

Introducing the Disaar Anti-Aging Sunscreen Cream SPF50, a high SPF sunscreen lotion designed to provide superior UV protection. Enriched with Nicotinamide, Retinol, and Vitamin C, this waterproof sunscreen offers anti-aging benefits and antioxidant protection.

Ideal for daily use, it effectively shields the skin from harmful UV rays, helping to prevent premature aging and sun damage. Perfect for those seeking a reliable and potent sunscreen for outdoor activities or daily skincare routines.

25 AED

17% OFFFeatured

Carmavate Lemon cream Fast Action 30gm

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Carmavate Lemon cream Fast Action 30gm

Carmavate Lemon Cream Fast Action is a potent topical treatment featuring clobetasol propionate, a highly effective corticosteroid for addressing resistant dermatoses and severe skin conditions. The carefully formulated composition of this cream enhances the activity of clobetasol propionate, ensuring fast and effective relief from stubborn skin issues.

Key Features:

Rapid action formula for severe skin conditions.
Enhanced efficacy with advanced formulation.
Lemon-infused cream for a refreshing application experience.

25 AED

10% OFFFeatured

Deodorants & Antiperspirants, Fragrances, Men

MAAKE Revive Flex Deodorant Spray for Men 200ml

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MAAKE Revive Flex Deodorant Spray for Men 200ml

Feeling drained and it’s only midday ? Just apply and revive to keep on going! It’s important to take care of how you smell because that’s your identity, and in a busy world, there’s no better companion that MAAKE.

Instructions: Shake well and hold nozzle approximately 15 centimeters from your body, and spray 2-3 times.

Caution: For external use. Highly flammable. Do not use near sources of heat or fire, and do not expose to sun. Store in a cool, dry place. Keep out of the reach of children.

45 AED

11% OFFFeatured

Conditioner, Hair Care, Hair Mask

Melano Ectavita Garlic Hair Mask 1000gm

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Melano Ectavita Garlic Hair Mask 1000gm
Ectavita hair mask With garlic Strengthens hair strands and follicles. Reduces hair loss and gives volume and makes it more intense.
How to use
Put on wet hair, gently massaging, and leave at least 10-20mins, then rinse hair with plenty of cool water.

40 AED

GIFT SET

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10% OFFFeatured

Creams, Skin Care

Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75ml

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Creme 21 Moisturizing Cream For Dry Skin With Vitamin E 75 ml

21 Moisturizing Cream 75ml Leaves your skin soft and smooth all day long. This cream comes with advanced formulations that help keep your hands, feet, and body at their smoothest and most hydrated all day long. This cream provides intensive care for your skin penetrates deep into your skin and makes it hydrated. The best part about this product is that it is compatible with all skin types and also comes with a lovely fragrance.

Features and benefits:

Gives you soft, smooth, and refreshed skin.
It gently removes dead skin cells and automatically renews them.
Rich in nutrients to maintain skin moisture.

How to use :

Put it on the body and massage it gently on the desired area.

45 AED

25% OFFFeatured

Kojie San Dream White Anti-Aging Soap 135gm

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Kojie San Dream White Anti-Aging Soap 135gm

Combines the youth-regenerating properties of Collagen and Elastin plus the lightening effect of Kojic Acid. The moisturizing and whitening properties of the product will leave your skin feeling revitalized, refreshed and younger-looking.

15 AED

25% OFFFeatured

Eye & Lip Care, Personal Care, Skin Care

Vaseline Original Petroleum Jelly Lip Therapy 20g

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Vaseline Original Petroleum Jelly Lip Therapy 20g

Vaseline®Original Lip Therapy is made with pure Vaseline®petroleum jelly for long-lasting moisturizing

Clinically proven to help heal and prevent dry lips by locking in moisture

Gentle non-sticky, non-greasy formula

15 AED

31% OFFFeatured

Conditioner, Hair Care

Skin Doctor Shea Butter Regenerating Conditioner 500ml

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Highlights:

Skin Doctor Shea Butter Regenerating Conditioner 500ml

Vegan formula, excellent moisturizer and ultimate softening for brittle, dry and damaged hair.

Skin Doctor Shea Butter Regenerating Conditioner moisturizes and softens the frizzy brittle, damaged and dry hair giving it a healthy look. Rich in Vitamin A and E, it strengthens the strands for ultimate regeneration. Excellent moisturizer, ultimate softening and strengthening for brittle, dry and damaged hair.

How to use:

After using shampoo, apply generous amount of conditioner to wet hair. Massage gently the hair, leave for 2-3 minutes then rinse thoroughly with water

45 AED

11% OFFFeatured

Royal Beauty Face Mask Gold 500ml

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Highlights:

It cleans and tones the skin by opening the pores, allowing the essential nutrients to deeply penetrate to remove dirt, oil, and impurities.This easy to use mask will leave a brighter and fresher-looking skin.
A gentle exfoliating face and body scrub is a great addition to any skin care routine.
As your skin undergoes its own process of renewal, dead cells and other impurities accumulate and hide under your skin’s freshest layer. Royal Beauty Face and Body Scrubs quickly unclog pores, remove blackheads, and improve complexion.
Gentle to be used every day.
Complementing Royal Beauty’s range of gentle face & body scrubs is Royal Beauty’s Gold Mask for an even brighter, rejuvenated and glowing skin!

40 AED

17% OFFFeatured

Ujooba Rose Petal Facewash 150ml

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Highlights:

Ujooba Rose Petal Facewash 150ml

Indulge your skin with the luxurious and soothing properties of rose petals with Ujooba’s Daily Exfoliating Rose Petals Face Wash. Made with 100% natural rose petal extracts, this face wash is designed to gently exfoliate and cleanse, leaving your skin soft, smooth, and refreshed. The natural exfoliation helps remove dead skin cells and impurities while maintaining your skin’s moisture balance, giving it a radiant glow.

Perfect for everyday use, the calming and hydrating effect of roses will soothe your skin, making it feel rejuvenated and supple. Ideal for all skin types, especially for those with sensitive skin, this face wash provides a deep cleanse without irritation.

Key Features:

Contains 100% natural rose petal extracts
Gently exfoliates for smoother, glowing skin
Deeply cleanses and purifies
Removes dirt, impurities, and dead skin cells
Leaves skin refreshed, hydrated, and radiant
Suitable for daily use

How to Use: Apply a small amount of Ujooba Rose Petals Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

25 AED

10% OFFFeatured

Washami Shea Butter Nourishing Shampoo 460ml

Conditioner, Hair Care

Washami Shea Butter Nourishing Shampoo 460ml

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Washami Shea Butter Nourishing Shampoo 460ml

After wetting hair, apply a proper amount of shampoo onto hair, rub to produce a lather, then rinse off with clear water.

45 AED

8% OFFFeatured