Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Viva White With Active Opta White Whitening Body Soap 225g

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Viva White With Active Opta White Whitening Body Soap 225g

This Daily Protective Milk is a multi-function complexion unifier that unifies, corrects, protects, illuminates and hydrates your complexion in a single step. Your skin is radiant and unified while being protected against the premature signs of aging. Its formula including ISO White has been specially designed to respect the nature of African skin and adapt to their cosmetic needs.

This multi-function whitening body care unifies, corrects, protects, brightens and hydrates your skin in one step. Your skin is radiant and unified while being protected against premature signs of aging. Its formula includes the Opta White active and has been specially designed and adapted to meet the nature of African skins and their cosmetic needs.

20 AED

5% OFFFeatured

Fair & White Gold Exceptional Clarifying Even Tone Softening & Brightening Cream 200ml

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Fair & White Gold Exceptional Clarifying Even Tone Softening & Brightening Cream 200ml

This exceptional clarifying cream nourishes and softens skin, promoting a bright, luminous, silky complexion.

210 AED

13% OFFFeatured

Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

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Veet Gold Super Whitening Papaya Oil Body Repair Oil Gel 200ml

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

Heals dry skin for glowing radiance with non-greasy, rich moisturization

Locks in moisture to help revitalize dry and dull-looking skin

35 AED

13% OFFFeatured

Krem Kap Exfoliatng Face & Body Scrub Apricot 500ml

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Krem Kap Exfoliatng Face & Body Scrub Apricot 500ml

Accelerates facial rejuvenation.
Contains soothing botanicals to polish away dead skin cells, provide a radiant, healthy-looking, and smooth skin texture.
Suitable for all skin types.
Reduces the appearance of pore size, fine lines, acne marks, brown spots, and other skin discolorations.
Hypoallergenic & Paraben-Free.

65 AED

13% OFFFeatured

Eveline White Prestige 4D Whitening Day Cream 50ml

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Eveline White Prestige 4D Whitening Day Cream 50ml

White Prestige 4D cosmetics series is the innovative treatment, acting in four dimensions, lightens epidermis, evens out skin tone, and counteracts excessive pigmentation for up to 48h after application.
Based on the unique LumiskinTM 4D White Complex lightens complexion, makes skin smoother, and reduces hyper-pigmented areas.
Stimulates cell renewal while inhibiting the development of new dark spots.
Light and non-greasy texture absorb easily into the skin, leaving the skin soft and pleasant to the touch.
Contains LumiskinTM that delays the synthesis of melanin which accumulates in hyper-pigmented areas and lightens complexion, hyaluronic acid binds moisture into the deepest skin layers and prevents water evaporation from the skin surface, and silk extract provides maximum skin smoothing making it soft and extremely resilient.
SPF 25 protects against UVA/UVB radiation.

Perfect cream for lightening and unifying the skin tone from Eveline

70 AED

25% OFFFeatured

Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

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Skin Doctor Cinnamon & Black Sesame Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

15 AED

13% OFFFeatured

Valera Licorice Body Lotion

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Valera Licorice Body Lotion

35 AED

7% OFFFeatured

Dr Meinaier Coconut & Lime Whitening Sugar Scrub 650gm

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Dr Meinaier Coconut & Lime Whitening Sugar Scrub 650gm

Scrub of Dead skin cells from the skin. This Therapeutic Body Scrub – DR. MEINAIER Body Scrub is formulated with powerful ingredients including Biotin, Collagen, Stem Cell, and various nutrients for their benefits on skin. Pure Salt Scrub Detoxifies & Hydrates skin while containing No Harmful Chemicals. It can be used by Men & Women

65 AED

17% OFFFeatured

Some By Mi Beta Panthenol Gel Cleanser 120ml

Body Gel, Cleansers, Skin Care

Some By Mi Beta Panthenol Gel Cleanser 120ml

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Some By Mi Beta Panthenol Gel Cleanser 120ml

A gentle cleansing gel for sensitive and very dry skin.

Contains 17 skin rejuvenating amino acids.

It effectively cleanses dry skin and balances the pH of the skin’s surface.

Helps improve the balance of sebum secretions.

Helps balance the pH level within the skin and strengthen the skin’s natural barrier.

Contains the unique beta-panthenol complex of some by mi.

It improves severe skin dryness, redness and inflammation of the skin.

The formula of beta-panthenol is composed of beta-cistrol, which takes care of burns and inflammations of the skin.

Rich in panthenol, which moisturizes and regenerates skin cells.

Cleanses and balances the pH of the skin.
Reduces skin secretions.
Moisturizes and regenerates skin cells.

Information:

Free of skin allergens.
Does not clog pores.

Ingredients:

Purified Water, Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Glycerin, Dipropylene Glycol, Coco-Betaine, Lauryl Hydroxysulfate, Panthenol (10,000ppm), 1,2-Hexanediol, Glyceryl Stearate, Sodium Chloride, Propylene Glycol Urate, Poly Glyceryl-3-methyl glucose. Distearate, Glycol Distearate, Musa Sapientum (Banana) Fruit Extract, Rosa Damask Rose Water, Polyquaternium-67, Pyrrhus Communis Fruit Extract, Prunus Domestica Extract, Citric Acid, Ethylhexylglycerin, Cucumis Melo (Watermelon) Fruit Extract, Disodium EDTA Leaves of Hydra Helix. Stem Extract, Gluconolactone, Sea Water, Propanediol, Sodium Acetate, Arginine, Hydrogenated Sweetener Lecithin, Sorbitan Olive, Cetearyl Olive, Beta-Sitosterol (750 ppb), Lactococcus Fermentation Lysate, Bifida Fermentation Lysate, Lactobacillus Fermentation Lysate, Phytosterols, Tocopherols , glycine, serine, glutamic acid, aspartic acid, leucine, alanine, lysine, tyrosine, phenylalanine, valine, threonine, proline, isoleucine, histidine, methionine, cysteine.

150 AED

11% OFFFeatured

Rich & Pure Shower Gel 750ml

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Rich & Pure Shower Gel 750ml

Rich & Pure Shower Gel 750ml RICH & PURE Exfoliating Shower Gel cleanses deeply the pores and removes dead cells of the skin. This shower gel stoles gently and leaves skin smooth and healthy. use daily for a more radiant and glowing skin. Keep out of the reach of children.

40 AED

PRODUCTS ON SALES

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20% OFFFeatured

QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

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QEI+ Paris QEI+ Privilege with Caviar Extract Eextreme Lightening Cream 50gm

QEI+ has elaborated a toning cream to fight against skin incidents and correct the complexion imperfections.
Rich of the best toning plants and the sea benefits power, this cream will give a real clarity and a deep moisturisation to your skin and soft to the touch. USE: In the evening, after perfectly cleansing your skin with the QEI+ soap, apply the cream on the dark areas with gently massages for a good penetration.

120 AED

11% OFF

Shower Gel, Skin Care

Waouh Clarifying Complexion Correction Shower Gel 450ml

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Waouh Clarifying Complexion Correction Shower Gel 450ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

40 AED

20% OFFFeatured

Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

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Reborn 5 In 1 Whitening Face & Body Scrub Rose Extract 500ml

40 AED

20% OFFFeatured

Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

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Reborn Dead Sea Mud Mask Mineral with Skin Whitening 500ml

Restore your skin to its natural best.Get remarkably radiant results with masks made with natural mineral clays and the world’s finest essential oils. Each ingredient is especially chosen for its beneficial effects on your skin and mind, so go ahead: relax for a few moments and take it all in!

40 AED

18% OFFFeatured

EZColor For Women Natural Shades 2N Deep Espresso Permanent 80gm

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EZColor For Women Natural Shades 2N Deep Espresso Permanent 80gm

Bigen Easy Color for Women’s Natural Shades include a range of natural-looking options for excellent gray coverage. Designed without lifting function, these shades are a lot less damaging than most permanent color kits, which remove your natural color pigments before depositing dyes into the hair. The full kit and non-drip cream gives you maximum control, whether it’s root touch up or full head coloring. In addition, our innovative tube packaging allows you to use what you need and store the remaining for future use, so that maintaining full coverage is always quick, easy, and economical! The stain-free formula is fast-acting, in just 10 minutes, and gives you high performance without compromising the quality of your hair.

45 AED

10% OFFFeatured

Creams, Skin Care, Spot Corrector

DH7 Paris Gold Night Cream Mattifying 50ml

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DH7 Paris Gold Night Cream Mattifying 50ml

DH7 Gold Night Cream Mattifying have been made for your face. It will give you a complexion more matte.
Liste INCI : Aqua, Paraffinum Liquidum, Glycerin, Cetyl Alcohol, Hydrogenated Palm Glycerides, Prunus Amygdalus Dulcis oil, Dimethicone, Kojic Acid, PEG-75 Shea butter Glycerides, Polysorbate 20, CI 77019(Mica), CI 77891(Titanium Dioxyde), Pearl powder, Maris salt, Tocopherol Acetate, Ceteareth-20, Ceteareth-12,

180 AED

20% OFFFeatured

Skin Doctor Gold Glow Whitening & Correcting Serum 60ml

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Skin Doctor Whitening & Correcting Serum Gold Glow 60ml

Skin Doctor Gold Glow Serum is formulated with high concentrations of vitamins and nutrients which make it an ideal daily addition to your skincare routine. Almond oil, an incredibly gentle yet effective oil, is suitable for any skin type, including sensitive, dry, or oily. Its specialized components can deeply cleanse pores without blocking them, treating issues such as sunburn, eczema, Stretch marks, knuckle, and black head.

Benefits

Eliminate sunburn and eczema.
Reduce stretch marks, and knuckles.
Rebuild dead cells.
Revitalizes youthful skin.
Smooth and flawless skin.

Side Effects/Caution

External use only. Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children.

60 AED

13% OFFFeatured

Eveline Clean Your Skin Mattifying & Moisturising Cream 75ml

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Eveline Clean Your Skin Mattifying & Moisturising Cream 75ml

The Eveline Clean Your Skin Mattifying & Moisturising Cream is a lightweight, oil-free moisturizer specifically designed for oily, acne-prone, and combination skin.

This cream provides essential hydration while helping to control shine, making it ideal for those who struggle with excess oil production and occasional breakouts.

Contains ingredients that help to combat acne-causing bacteria and prevent new breakouts.

improves skin texture.
Non-Comedogenic.
Helps Soothe irritated skin.
Moisturizes the skin.
Minimizes the appearance of enlarged pores.

65 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Next Glow Cleanser Cream No Freckles

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Next Glow Cleanser Cream No Freckles

25 AED

13% OFFFeatured

QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

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QEI+ Paris Active QEI+ Oriental Cream with Argan Oil Cream 50gm

The Orient unveiled us its beauty secrets and QEI+ provides a service to your skin.
Oriental Cream has a particularly rich formula with its best toning plants extracts and Argan Oil. This oil is a great active against dryness and ageing. Using it daily and you will see a real improvement on your skin appearance. It returns its flexibility, its softness and its youth. Your complexion will be visibly even toned, hydrated and spotless. Use in the morning, after perfectly cleansing your skin with the QEI+ Oriental soap. Apply the cream on the dark areas with gently massages for a good penetration. We advise to use the Oriental Gel Cream in the evening. For better results, it is recommended to use the whole Oriental Toning Products Set.

175 AED

GIFT SET

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10% OFFFeatured

African Pride Olive Miracle No-Lye Relaxer Regular 8 Touch Up

Hair Care, Relaxer

African Pride Olive Miracle No-Lye Relaxer Regular 8 Touch Up

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African Pride Olive Miracle No-Lye Relaxer Regular 8 Touch Up

Our unique stayfresh™ crème-on-crème formula makes touch-ups quick, easy, and mistake-free. Say good bye to the mixing errors and mess of liquid activators. And thanks to our stayfresh™ system, it stays fresh longer. Enjoy perfect straightening results every time with more conditioning and moisturizing in just 3 easy steps!

45 AED

17% OFFFeatured

D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

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D.E.S 5.5 Concentrated Spot Eraser Tube Cream 30ml

DES Eraser Cream is a cream concentrate that quickly and effectively eliminates skin imperfections such as black spots and scars. The eraser cream is also used to lighten dark areas of the skin (armpits, knees, elbows, knuckles, toes).

25 AED

25% OFFFeatured

Piment Doux Exfoliating and Lightening Soap 125gm

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Piment Doux Exfoliating and Lightening Soap 125gm

The exfoliating and lightening soap Piment Doux is a set of whitening agent, vegetable substances and apricot powder that clean, exfoliate and clarify the skin while caring for your epidermis. Use with other products of the range for optimal result.

15 AED

11% OFFFeatured

Body Gel, Oils & Moisturizer, Shampoo, Skin Care

Vaseline Soothing Hydration Body Gel Oil 200ml

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Vaseline Nourishing Moisture Body Gel Oil 200ml

Vaseline Nourishing Moisture Body Gel Oil is made with 100% pure cocoa to help restore ma

Vaseline Soothing Hydration Body Gel Oil 200ml

Vaseline Soothing Hydration Body Gel Oil is formulated to provide deep hydration, leaving skin soft and smooth. It contains ingredients to soothe and nourish the skin.

Key Features:
Gel Oil Texture: Combines the lightweight feel of a gel with the nourishing properties of oil.
Non-Greasy Formula: Moisturizes without feeling heavy on the skin, ideal for daily use.

oisture to dry and dull skin. This lightweight gel oil provides a natural glow and absorbs quickly without leaving behind a greasy feel.
Key Benefits:
• Vitalizing Gel Oil: Promotes healthy, glowing skin with its rich, nourishing formula.
• Made with Pure Cocoa: Helps improve the skin’s appearance and brings out a natural glow.
• Revitalize Dull Skin: Ideal for dry, dull skin in need of moisture and rejuvenation.
• Quick Absorption: Leaves skin feeling soft and smooth without a greasy residue.
How to Use:
• Apply a few drops of Vaseline Intensive Care Cocoa Radiant Gel Oil to your skin. Massage it in, focusing on particularly dry areas.
• Use as needed for soft, glowing skin.

40 AED

13% OFFFeatured

Donkey Milk Foaming Face Wash Blue 150ml

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Donkey Milk Foaming Face Wash Blue 150ml

Revitalize your skin with the luxurious Donkey Milk Foaming Face Wash. Infused with the nourishing properties of donkey milk, this gentle foaming face wash is packed with essential vitamins, minerals, and natural enzymes. Together, these ingredients work to promote a youthful, radiant complexion while gently cleansing the skin.

Key Benefits:

Natural and Gentle: Suitable for all skin types, including sensitive skin, offering a gentle cleanse without irritation.

Nourishing and Hydrating: Enriched with vitamins and minerals to deeply moisturize and regenerate the skin for a soft, smooth texture.

Brightening: Helps even out skin tone, promoting a brighter and more radiant appearance.

Soothing and Calming: Reduces inflammation and soothes irritated or sensitive skin, providing a calming cleanse.

Deep Cleansing: Effectively removes dirt, oil, and impurities without stripping the skin’s natural moisture.

35 AED

6% OFFFeatured

Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

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Clairissime Cocoa Butter Deep Moisturizing Body Lotion 500ml

Cocoa Butter Deep Moisturizing Body Lotion

Clairissime Cocoa Butter Deep Moisturizing Body Lotion is subtly scented, nourishing and quickly absorbed, this body lotion is enriched with cocoa butter.

80 AED

18% OFFFeatured

Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

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Dr. Teal’s Body Lotion Moisture + Rejuvenating Eucalyptus & Spearmint 532ml

Dr Teal’s® light-weight body lotion is formulated with moisturizing ingredients plus beneficial essential oils to nourish and renew skin. This restorative blend brings moisture back to your skin, leaving it soft and smooth.

Suggested use

Use daily to moisturize and promote healthier looking skin.

45 AED

10% OFFFeatured

Edge Control, Hair Care

Kaniz Wonderedge Grape Water Based Pomade 4oz

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Highlights:

Kaniz Wonderedge Grape Water Based Pomade 4oz

A pleasantly scented strong hold water-based pomade formulated with natural ingredients set to enhance, nourish and lay your delicate baby hairs and slicked back edges.

WHY IT’S SPECIAL:

Tested by professional stylists WONDEREDGE has been designed to be flake-free, non-greasy, and hold for up to 24 hours

Infused with natural Argan Oil our formula provides powerful antioxidants and nourishing fatty acids to keep your hair moisturized and protected against styling damage

Elegantly scented by the world’s finest perfumers to invigorate your senses and freshen up your hair in between washes

Our water-based and non-greasy formula allows for easy styling and versatility without contributing to clogged pores or breakouts

Texturize your hair with a natural finish, hold style without build-up, define curls, control frizz and lay edges/ delicate baby hairs

45 AED

5% OFFFeatured

Hair Care, Hair Styling Products

Karseell Hair Styling Wax 100gm

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Highlights:

Karseell Hair Styling Wax 100gm

Karseell MACA Wax is a styling wax that delivers maximum definition, creating strong, long-lasting shapes with a high hold and high shine finish.

How to use:

On dry or damp hair, apply a small amount to your hands.

Rub evenly and smooth through hair.

Style as desired.

95 AED

7% OFFFeatured

Cleansers, Serums, Skin Care

CeraVe Hydrating Facial Cleanser 237ml

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CeraVe Hydrating Facial Cleanser 237ml

CeraVe Hydrating Facial Cleanser is a unique formula that cleanses, hydrates and helps restore the protective skin barrier with three essential ceramides (1, 3, 6-II). The formula also contains hyaluronic acid to help retain skin’s natural moisture. With ceramides 1,3 and 6-II. Hyaluronic acid to help retain skin’s moisture. Fragrance-free. Non-comedogenic. Non-drying. Gentle, non-irritating

70 AED