Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Skin Light Cocoa Butter Lightening Body Cream 500ml

Rated 0 out of 5

(0)

Highlights:

Skin Light Cocoa Butter Lightening Body Cream 500ml

Skin Light Super Lightening Body Cream with Shea Butter is formulated to gently care for your skin while enhancing its softness and even complexion. Enriched with shea butter, this cream helps reduce dark spots and blemishes, promoting a healthier, radiant, and satin-smooth skin texture.

45 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

BERG Advance White Miracle Vitamin E & Niacinamide Beauty Cream

Rated 0 out of 5

(0)

Highlights:

BERG Advance White Miracle Vitamin E & Niacinamide Beauty Cream

A brightening, barrier-supporting moisturizer powered by Vitamin E and Niacinamide to help even skin tone, soften dark spots, and smooth texture. The lightweight cream absorbs quickly, delivering daily antioxidant care and a healthy glow without greasiness. Suitable for most skin types. For external use only.

Key Benefits

Helps fade the look of dark spots and uneven tone
Antioxidant protection with Vitamin E
Niacinamide refines pores and smooths texture
Lightweight, non-greasy finisha

25 AED

17% OFFFeatured

Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

Rated 0 out of 5

(0)

Highlights:

Vaseline Healthy Bright UV Extra Brightening GlutaGlow Body Lotion 200ml

Vaseline Healthy White UV Lightening Lotion contains Vitamin B3 that helps skin look brighter by working deep inside the skin within the stratum corneum. It inhibits melanin transfer and helps to reduce the appearance of wrinkles, uneven tone and dark spots. Triple sunscreens to give protection to skin’s epidermal structure from darkening. Micro-droplets of Vaseline Jelly restore damaged skin. Product made in Thailand.

25 AED

10% OFFFeatured

Aichun Beauty Collagen Snail Brightening Exfoliating Scrub 500ml

Rated 0 out of 5

(0)

Highlights:

Aichun Beauty Collagen Snail Brightening Exfoliating Scrub 500ml

Exfoliate & Anti-Aging: Gentle yet effective exfoliation that removes dead skin cells and combats signs of aging, revealing a fresher, younger-looking complexion.
Brightening: Illuminate your skin tone with our unique formula that brightens and enhancing your natural beauty.
Repair Damaged Skin: Infused with healing properties of snail mucin, our scrub helps to restore and heal damaged skin, promoting a healthy, radiant glow.
Purifying & Moisturizing: Dive into a hydrating experience that leaves your skin moisturized and purified.

45 AED

Perfect Glow Carrot Brightening Lotion 300ml

Rated 0 out of 5

(0)

Highlights:

Perfect Glow Carrot Brightening Lotion 300ml

Perfect Glow Carrot Lotion 300ml Perfect Glow contains ingredients proven to enlighten your skin and remove blackhead and spots. Also contains vitamin E that treats pigmented skin & tashes. Prevents reappearance of dark trashes. Adapted to all skin type. instructions: Apply twice a day, morning and evening, After the first applies the effect will become visible, your skin will be more luminous, your dye more unified. Cautions: Avoid contact with eyes, cuts and irritated skin. Keep out of children’s reach. Do not expose to sun. Change in colour does not alter product’s quality.

35 AED

20% OFFFeatured

Kojie San Men Extra Fresh Face and Body Soap 135gm

Rated 0 out of 5

(0)

Highlights:

Kojie San Men Extra Fresh Face and Body Soap 135gm

Kojiesan Men Extra Fresh face and body soap deeply cleanses and refreshes skin. It comes with a unique formula that helps improve skin firmness and helps tighten pores. Designed specifically for men’s skin, kojiesan men Extra Fresh face and body soap thru its Cell Active Technology helps increase cell resistance to stress and has a strong moisturizing effect, leaving skin fresh and younger looking.

20 AED

5% OFFFeatured

LightenUp Collagen Boosting Cream with Vitamin D 100ml

Rated 0 out of 5

(0)

Highlights:

LightenUp Environmental Shield Day Serum with Vitamin D 30ml

Experience the ultimate protection against blue light emitted from screens with our LightenUp Environmental Shield Day Serum With Vitamin D. This light-textured serum is infused with powerful antioxidants, including Vitamin C and Vitamin D, to shield your skin from daily pollutants and rejuvenate its surface.

The naturally brightening properties of this serum work to reduce the appearance of dark spots, promoting a more radiant complexion. Vitamin C enhances skin vitality and reinforces its defense system, while Vitamin D provides added protection against blue light damage.

Directions: In the morning, apply a thin layer of the serum to cleansed skin. Allow it to dry before applying any other products. For optimal results, follow up with sunscreen to maintain a healthy and radiant complexion.

180 AED

13% OFFFeatured

AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

Rated 0 out of 5

(0)

Highlights:

AR Vitamin E White Strawberry Yogurt & Hyaluronic Serum 600ml

Body serum, Feather-light texture with fast absorption will not deliver the unpleasant stickiness sensation. Combines with nourishment from Vitamin E, Yogurt and Hyaluronic acid to soften the skin and keep the skin’s moisture balance. While Strawberry naturally brighten the skin when use regularly.

65 AED

25% OFFFeatured

Moroccan Oil Organic Soap Sage and Olive 100gm

Rated 0 out of 5

(0)

Highlights:

Moroccan Oil Organic Soap Sage and Olive 100gm

Boost radiance and smoothness of skin with this natural moisturizing bath soap enriched with olive oil and sage.
It removes dirt and unveils a brighter, smoother, and even toned skin.
It Contains: Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil- It has an antioxidant function.
Sage- with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.

15 AED

18% OFFFeatured

Dermaliss Exfoliating Face Cleanser 125ml

Rated 0 out of 5

(0)

Highlights:

Dermaliss Exfoliating Face Cleanser 125ml

Deelply cleanse your skin with Dermaliss Exfoliating Facial Cleanser. This cleansing lotion works by clearing dirt and oil and by eliminating hyperpigmentation such as sunburns and dark spots. With consistent use, your skin is clear and even toned.

How to use Dermaliss Exfoliating Facial Cleanser

Apply cleansing lotion on the face and neck with a cotton pad. For noticeable result, apply twice daily.

Ingredients

Carrot Extract, MBS, A. Benzoyle, Saliylic Acid, MPG, Antioxidant, Glycerin, AHA, Fragrance

45 AED

PRODUCTS ON SALES

View All

17% OFFFeatured

Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

Face Cream, Skin Care, Spot Corrector

Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

Rated 0 out of 5

(0)

Highlights:

Kayenat Day & Night Beauty Cream with SPF 60 + Medium Size

Enhances complexion, even out skin tone & strengthens skin’s barrier
Assist in removing dark circles, spots, scars, wrinkles, freckles & blimishes
Moisturizes skin & eradicates dullness
Shields skin from sun damage, free redicals & environmental stresses
Makes skin feel smooth, silky & refreshed

25 AED

14% OFFFeatured

Eskinol Lemon Facial Cleanser 225ml

Rated 0 out of 5

(0)

Highlights:

Eskinol Classic White Black Hear Eliminates Facial Deep Cleanser 225ml

Get clean and smooth skin with this bright facial cleanser.
It deeply removes dirt, excess oil, and remains makeup.
It is specially formulated to remove blackheads to make the skin radiant.
It avoids pimples and other skin problems from coming back.

It leaves your skin clean, bright, and healthy.

How to use:

Moisten a piece of cotton and apply it to the face and neck.
Repeat until no trace of dirt is seen on the cotton.
Use anytime and anywhere for truly clean skin.

30 AED

6% OFFFeatured

TGIN Moisture Rich Sulfate Free Shampoo 384ml

Rated 0 out of 5

(0)

Highlights:

TGIN Moisture Rich Sulfate Free Shampoo 384ml

TGIN Moisture Rich Sulfate Free Shampoo is formulated to gently cleanse and detangle hair without stripping strands of their natural oils. Infused with Amla Oil, Coconut Oil, and Pro Vitamin B5, our shampoo helps reduce breakage and increase moisture retention for soft, smooth, and healthier hair.

Benefits

Cleans hair, gently and effectively

Sulfate free formula

Does not contain harsh detergents that strip the hair of its natural oils

Smooths the cuticle surface

Leaves hair feeling soft and smooth

Infused with Pro Vitamin B5 for reduced breakage and increased moisture

75 AED

13% OFFFeatured

Eveline Argan Elixir Intensely Regenerating Oil for Cuticles and Nails 12ml

Rated 0 out of 5

(0)

Highlights:

Eveline Argan Elixir Intensely Regenerating Oil for Cuticles and Nails 12ml

Concentrated, quickly absorbing formula of the elixir with a unique combination of pure argan, avocado, and almond oil was developed for intense nails and cuticles regeneration.
Nail plate gains shine becomes smooth and resistant to damages while dry, torn, and cracked cuticles become soft and healthy.
Treatment overcoming 8 symptoms of damaged nails.
Makes the nails nourished, smoothened, moisturized, shiny, resilient, less brittle, non-splitting, and protected.

Get strong and healthy nails from Evelyn.

35 AED

10% OFFFeatured

Skin Doctor Anti-Yellow Silver Shampoo 500ml

Rated 0 out of 5

(0)

Highlights:

45 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Superior Growth Jamaican Black Castor Conditioner 1000ml

Rated 0 out of 5

(0)

Highlights:

Difeel Superior Growth Jamaican Black Castor Conditioner 1000ml

Perfect for those who regularly color, straighten, perm or heat style their hair, as well as kinky, curly or wavy natural styles.

DIRECTIONS
After shampooing with the Difeel Jamaican Black Castor Superior Growth Shampoo, rinse thoroughly and squeeze out excess water from hair. Apply a liberal amount of product to the hair, focusing on the middle to end section where hair tends to be the most dry.

Massage product gently into the hair and allow to penetrate for a few minutes. Rinse thoroughly.

220 AED

13% OFFFeatured

Children’s Sunscreen Cream, High Protection SPF 30, UVA Protection, Antioxidant Vitamins A, C, E, Water and Sweat Resistant, Fruit of the Wokali, 130ml

Rated 0 out of 5

(0)

Highlights:

Fruit Of The Wokali Fast Absorption Water Resistant Sunscreen Cream SPF90 130ml

Fruit of the Wokali Professional Care Sunscreen Cream SPF 90 PA+++

Product type: High-performance sunscreen / Water-resistant anti-aging sunscreen

Protection Level: SPF 90 PA+++ (Broad spectrum protection against UVA and UVB rays)

Main benefits:

Maximum Sun Protection: Its high SPF 90 factor offers a high-quality barrier against sunburn and deep cell damage.
Anti-aging action: Protects the skin against photoaging, preventing the appearance of premature wrinkles and sunspots.
Water and Sweat Resistance: Ideal for outdoor activities, sports or beach use, maintaining its effectiveness for longer.
Comfortable Texture: Its fast-absorbing formula provides a light feeling on the skin, without leaving sticky or heavy residue.
Professional Care: Designed to provide robust defense while maintaining the integrity and health of the skin barrier.

35 AED

13% OFFFeatured

Aichun Beauty Castor Oil Multi-Function Face Serum 30ml

Rated 0 out of 5

(0)

Highlights:

Aichun Beauty Castor Oil Multi-Function Face Serum 30ml

The new high-concentration active formula can effectively promote the proliferation of skin collagen, whiten, moisturize, fade spots, remove acne, shrink pores, smooth fine lines, enhance cuticle, repair damaged skin and restore its hydration brightness

Highlights

Effectively promote the proliferation of skin collagen

Whiten, moisturize and lighten spots, remove acne and refine pores

Repair damaged skin and restore luster

35 AED

22% OFFFeatured

Oils & Moisturizer, Serums, Skin Care

Gluta Touch Anti-Aging Clarifying Cream 120ml

Rated 0 out of 5

(0)

Highlights:

Gluta Touch Anti-Aging Clarifying Cream 120ml

GLUTA TOUCH cream combines several effects: clarifying, anti-aging and antioxidant. With its rapid and visible action, GLUTA TOUCH is the extra beauty touch for even smooth and radiant skin.

Product benefits

Clarifies the skin

Evens and smoothes the complexion

Anti-aging and antioxidant

How to use

Apply morning and evening to the completely cleansed body with GLUTA TOUCH shower gel. Lightly massage into the skin.

NB: the use of this product should not exceed 15 days. Let the skin rest for 2 weeks between each routine.

35 AED

15% OFFFeatured

Conditioner, Hair Care

Dax Bergamot Pomade for Styling with Olive Oil & Castor Oil 397gm

Rated 0 out of 5

(0)

Highlights:

Dax Bergamot Pomade for Styling with Olive Oil & Castor Oil 397gm

-DAX Pomade is ideal for conditioning, styling, and preventing hair breakage.

-Enriched with a blend of oils, daily application will improve the overall condition and appearance of hair.

-Highly recommended for hair that breaks at the ends from excessive dryness.

-Enriched with Vegetable Oils; Daily application improves the overall condition and appearance of hair; Ideal for dry, brittle hair.

-Apply desired amount to dry hair and/or scalp. Can be applied to damp hair for extra frizz control.

-Work through hair with fingers or comb through depending on desired style.

-Expected Results: Softer and shinier hair, Enhance hair’s strength, Reduces breakage, Adds moisture, Can be used as a finishing cream after hot tools.

55 AED

GIFT SET

View All

8% OFFFeatured

Hair Care, Hair Scalp Treatment

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque 326g

Rated 0 out of 5

(0)

Highlights:

Shea Moisture Manuka Honey & Mafura Oil Intensive Hydration Hair Masque 326g

This intensely deep conditioning treatment infuses hair with a powerful dose of moisture. This masque, blended with Mafura & Baobab Oils, Fig and Fair Trade Shea Butter, helps to restore and lock in moisture for stronger, healthier, frizz-free hair.

Our Story: SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.

Suggested use

Section clean, wet hair. Apply generously. Use a wide tooth comb to distribute evenly from root to ends. Leave in for 5 minutes. Rinse thoroughly. For extra-conditioning, cover hair with a plastic cap. Apply moderate heat for up to 30 minutes. Rinse thoroughly. When using a hair steamer do not cover hair. Moist heat will add to masque’s hydration.

55 AED

20% OFFFeatured

Skin by Zaron Ultimate Glow Brightening Toner with Niacinamide, Kojic Acid, Hyaluronic Acid 300ml

Rated 0 out of 5

(0)

Highlights:

Skin by Zaron Ultimate Glow Brightening Toner with Niacinamide, Kojic Acid, Hyaluronic Acid 300ml

A potent water-based brightening toner that gently exfoliates, hydrates and refines your complexion for a smooth, glowing finish.

Skin by Zaron Ultimate Glow Brightening Toner is a multi-action toner designed to gently exfoliate, hydrate and refine the look of pores for a clearer, more even-toned glow. Perfect for dull, uneven or textured skin needing a smooth, refreshed finish.

160 AED

15% OFFFeatured

White Express Lotion 5 Days Gold Egg Yolk 500ml

Rated 0 out of 5

(0)

Highlights:

White Express Lotion 5 Days Gold Egg Yolk 500ml

White express Lightening body milk with egg yolk with plant extracts takes care of your skin on a daily basis.

The butyresoricinol complex softens and protects your body against dryness and brings you lightness in 5 days

White Express Egg Yolk Lotion with SPF 15 and Kojic Acid Extra Whitening Milk.

Composition: demineralized water, Aha buytresorcinol, cetyl stearate, stearic acid, petroleum oil, isopropyl palmitate,

cetearyl achohol, a-tocophcrol, cctyl paimitate, EDTA Na, citric acid, dimethicon, benzoyl alcohol,

propylene glycol, methylparaben, perfume, kojic acid.

85 AED

25% OFFFeatured

Glutathione Injection Supreme Concentree Soap 250g

Rated 0 out of 5

(0)

Highlights:

Glutathione Injection Supreme Concentree Soap 250g

Glutathione Injection Supreme Concentree Soap With Glutax Extract 15g Injections 250g

15 AED

20% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

Rated 0 out of 5

(0)

Highlights:

Dove 3% Niacinamide + 10X Vitamin C & E Deodorant Serum 45ml

Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E

Reveal brighter, healthier-looking underarms with Dove Radiant + Care Deodorant Serum Roll-On. This advanced serum-infused deodorant combines effective antiperspirant protection with powerful skincare ingredients, featuring 3% Niacinamide and 10x Vitamins C & E to help improve the appearance of uneven underarm skin tone while keeping underarms fresh and dry.

Designed to provide up to 48 hours of antiperspirant protection, its lightweight serum formula helps care for delicate underarm skin, leaving it feeling soft, smooth, and comfortable with daily use.

Why You’ll Love It

48-Hour Antiperspirant Protection – Helps keep underarms dry and fresh all day.
3% Niacinamide – Helps improve the appearance of uneven underarm skin tone.
10x Vitamins C & E – Help brighten and nourish underarm skin while providing antioxidant care.
Serum-Based Formula – Combines skincare benefits with effective deodorant protection.
Lightweight & Fast-Drying – Comfortable for everyday use.

Key Benefits

Provides up to 48 hours of sweat and odor protection
Helps brighten the appearance of underarm skin
Supports smoother, healthier-looking skin
Helps improve skin texture and radiance
Keeps underarms feeling soft, dry, and comfortable
Suitable for daily use

Power Ingredients

3% Niacinamide – Helps visibly improve uneven skin tone and support a brighter-looking underarm area.
10x Vitamins C & E – Help nourish the skin and provide antioxidant support for a healthy-looking appearance.
Skin-Caring Moisturizers – Help maintain soft and comfortable underarm skin.

Product Features

Serum-infused deodorant roll-on
48-hour antiperspirant protection
Lightweight, non-sticky formula
Daily underarm skincare
Suitable for all skin types

Suitable For

All skin types
Uneven underarm skin tone
Dry underarm skin
Daily sweat and odor protection
Women seeking brighter, smoother-looking underarms

How to Use

Apply to clean, dry underarms after showering.
Glide the roll-on evenly over each underarm.
Allow the product to dry before dressing.
Use daily for best results.

Enjoy brighter-looking, smoother underarms every day with Dove Radiant + Care Deodorant Serum with Niacinamide & Vitamins C + E, combining advanced skincare with trusted 48-hour antiperspirant protection.

40 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

Rated 0 out of 5

(0)

Highlights:

Difeel Ultra Growth Basil & Castor Oil Pro Growth Conditioner 354ml

CASTOR OIL HAIR CONDITIONER: Difeel Ultra Growth Basil & Castor Oil Hair Growth Conditioner is a unique. nature based essential oil formulation.
CONDITIONER FOR GROWTH: This moisture rich formula helps keep hair soft and smooth. Helps boost hair growth with strengthening, active ingredients.
CASTOR OIL CONDITIONER FOR HAIR: This rich conditioner helps improve scalp circulation while helping nourish hair from roots to tips, so it stays healthy and shiny.
HAIR CONDITIONER WITH CASTOR OIL: To apply, massage into scalp after using shampoo. Then rinse.
HAIR GROWTH HEALTHY SCALP CONDITIONER: For optimal results, use in conjunction with Ultra Growth Shampoo. Easy to use Difeel packaging and dispensing.

220 AED

10% OFFFeatured

Noor Lemon Lightening & Moisturizing Lotion 400ml

Rated 0 out of 5

(0)

Highlights:

Noor Lemon Lightening & Moisturizing Lotion 400ml

A refreshing body lotion enriched with carefully selected ingredients to help improve skin tone and luminosity. It provides hydration and a smoothing effect, leaving the skin soft, toned, and velvety without an oily feel. The citrus scent adds a light, fresh fragrance that lasts throughout the day.

Benefits

Helps improve skin tone and luminosity
Provides daily hydration
Gives skin a smooth, soft feel without an oily feel
Leaves skin refreshed with a light citrus fragrance

Usage Directions

After bathing or shower or at any time of the day, apply Noor Gold Lemon Lightening & Moisturizing Lotion all over the body.
Massage in with a light hand.
Leaves a light fragrance on your body all day long.

45 AED

14% OFFFeatured

Shower Gel, Skin Care

Active White Clarifying Shower Gel with Collagen 500ml

Rated 0 out of 5

(0)

Highlights:

Active White Clarifying Shower Gel with Collagen 500ml

Active White shower gel with collagen contains active ingredients that contribute to gradually and smoothly clarify the complexion. It deeply cleanses the skin and harmonizes the complexion while leaving a pleasant fragrance.

Product benefits

Cleans skin thoroughly
Harmonizes the complexion
Gradually clarifies the skin

How to use

To be used for a daily toilet.

30 AED

17% OFFFeatured

Medicube Triple Collagen Cream 4.0 50ml

Rated 0 out of 5

(0)

Highlights:

Medicube Triple Collagen Cream 4.0 50ml

This cream employs a sophisticated blend of marine, hydrolyzed, and plant-derived collagen to enhance skin elasticity and rejuvenate the complexion. With added hyaluronic acid for hydration and botanical antioxidants to protect against environmental stressors, MEDICUBE Triple Collagen Cream 4.0 actively restores youthful vitality while improving skin texture.

75 AED

35% OFFFeatured

Turmeric Glow Brightening Exfoliating Soap 200gm

Rated 0 out of 5

(0)

Highlights:

Turmeric Glow Brightening Exfoliating Soap 200gm

Lightening Strength: Gentle Radiance – Suitable for sensitive skin

Turmeric Glow Exfoliating Beauty Soap is a brightening cleansing bar that gently exfoliates and helps reveal smoother, more even-looking skin. Formulated with Niacinamide, Tranexamic Acid, Turmeric Root Extract, and Kojic Acid, it helps improve the appearance of uneven skin tone and discoloration while cleansing away impurities.

Gentle exfoliation buffs away dull surface buildup to reveal skin that feels smoother and looks more radiant. A blend of conditioning moisturizers helps maintain hydration and comfort, leaving skin soft, refreshed, and visibly more even-toned with continued use. Skin is left feeling clean, smooth, and naturally glowing after every wash.

65 AED