Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Mask, Skin Care

ActiveX Vitamin E Facial Mud Mask 500ml

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ActiveX Deep Cleansing Face Mask for Oil Control & Skin Purification Charcoal Facial Mud Mask 500ml

Give your skincare routine a refreshing boost with the ActiveX Charcoal Facial Mud Mask 500ml. Formulated with charcoal, this facial mud mask helps remove excess oil, dirt, and daily impurities while leaving your skin feeling clean, refreshed and revitalized.

Its smooth, easy-to-apply texture spreads evenly across the skin, making it suitable for regular facial care at home or in professional beauty salons. The generous 500ml size offers long-lasting value, making it ideal for frequent use.

Whether you’re looking to refresh tired-looking skin or maintain a cleaner complexion, ActiveX Charcoal Facial Mud Mask is a practical addition to your skincare routine.

Key Benefits

Deeply cleanses the skin surface
Helps remove excess oil and impurities
Leaves skin feeling fresh and clean
Supports a smoother-looking complexion
Easy-to-apply mud mask texture
Suitable for home and salon use
Large 500ml value size
Suitable for regular skincare routines

30 AED

17% OFFFeatured

Zero Tache Tube with Carrot Extract 50gm

Creams, Skin Care, Tubes

Zero Spot Tube with Carrot Extract 50gm

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Zero Tache Tube with Carrot Extract 50gm

The Super Lightening Clean 36-Hour Tube with carrot or egg yolk extracts and vitamin E has been designed for rapid action in the treatment of acute dermatitis (eczema, pruritus, skin allergy)

Use :

Mix with your own 36-hour beauty milk and apply it preferably in the evening, 3 to 4 times a week on clean skin. Massage until absorbed.

25 AED

10% OFFFeatured

Shower Gel, Skin Care

Shea Moisture African Black Soap Soothing Body Wash 384ml

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

13% OFFFeatured

Yong Chin Whitening Face Wash with Honey Extract 100ml

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Yong Chin Whitening Face Wash with Honey Extract 100ml

Deep cleanses and gently moiturizes whiles removing impurities.

YC has created a new whitening face wash that combines honey with natural ingredients. This unique formulation aids in deep cleansing and removes impurities from your face while moisturizing your skin. The vitamin complex present in honey helps reduce wrinkles and brighten the skin. Upon washing, you will experience skin that is not only hydrated but also soft, smooth, glowing, and youthful.

How to use:

Gently apply onto wet skin all over the face, rinse off with fresh water.

35 AED

32% OFFFeatured

Oils & Moisturizer, Skin Care

Clovate Tea Tree Oil Skin 15ml

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Clovate Tea Tree Oil Skin 15ml

Our Clovate Tea Tree Oil For Blemish-Prone is a powerful natural oil that is well-known for its anti-inflammatory effects. It helps to relieve irritated and painful skin, and may also help to reduce redness and swelling.

This natural oil is a great solution for those with acne-prone or irritated skin. The anti-inflammatory properties of tea tree oil can help to reduce redness and inflammation, while also providing relief for painful and irritated skin.

Directions: First, clean your face well and rinse with warm water. Then, wet a piece of cotton with warm water and add 4 to 5 drops of Clovate Tea Tree Oil to it. Gently wipe the cotton on the affected areas or pimples. Leave the oil on your skin overnight for the best results.

65 AED

29% OFFFeatured

Dr Rashel Aloe Vera Soothe & Smooth Essence Mask 25gm

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Highlights:

Dr Rashel Aloe Vera Soothe & Smooth Essence Mask 25g

repairs dehydrated, damaged skin cells and reduces inflammation

Benefits:

Repairs dehydrated and damaged skin cells while soothing and rehydrating skin.

The Aloe Vera delivers an intense hydration treatment to heal dry, dehydrated skin.

leaving the skin feeling firm and looking revitalized.

Aloe Vera serum to help calm visibly stressed skin by providing ample moisture.

Directions:

Cleanse skin and remove mask from packaging. There are 2 layers of face mask, take down the white pearl film, spread the silk mask out and apply carefully onto the face, resting on the face for 15-20 minutes. Take off the mask and gently pat the face, Excess serum can be applied to neck, Shoulder and hands

Warning: For external use only, keep it in a dry and cool place, avoid direct contact with eyes, if contact occurs, rinse well with water, If irritation occurs, discontinue use. Keep it out of reach of children.

25 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Dr SKALA Pink Shine Beauty Cream 30gm

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Dr SKALA Pink Shine Beauty Cream 30gm

Dr. SKALA Pink Shine Beauty Cream is a daily beauty cream designed to moisturize, nourish, and enhance the skin’s natural-looking glow. Its rich formula helps improve the appearance of dull and uneven-looking skin while supporting a smoother, softer, and more radiant complexion. Suitable for all skin types and ideal for everyday skincare.

Key Highlights

✓ Helps promote a radiant-looking complexion
✓ Provides moisture and nourishment
✓ Helps improve the appearance of dull skin
✓ Supports smoother and softer-looking skin
✓ Helps maintain a healthy-looking glow
✓ Designed for everyday skincare
✓ Rich and moisturizing texture
✓ Helps improve the appearance of uneven-looking skin
✓ Suitable for all skin types

25 AED

17% OFFFeatured

Yong Chin Pomegranate Serum Face Wash 100ml

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Yong Chin Pomegranate Serum Face Wash 100ml

Whitening and Anti-wrinkle with Vitamin Complex

Yong Chin Pomegranate Serum Face Wash is a special face wash formulated with concentrated Pomegranate serum and Vitamin Complex that deeply cleanses the skin pores, protects against premature aging and helps reduce the signs of aging such as fine lines and wrinkles.

How to use: Gently apply onto wet skin all over the face and rinse off with fresh water.

25 AED

14% OFFFeatured

Silky Cool Fruits Face & Body Scrub 350ml

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Silky Cool Fruits Face & Body Scrub 350ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

11% OFFFeatured

Perlay Goldie Hand and Body Cream 280ml

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Perlay Freshness & Whitening Hand & Body Cream 280ml

Perlay Goldie Hand and Body Cream makes the skin fair and removes freckles, wrinkles, and pimples. It also protects from harmful sun rays & side effects of makeup. Perlay Goldie Beauty Cream can make your skin soft and fair.

40 AED

PRODUCTS ON SALES

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14% OFFFeatured

Creams, Skin Care

Silky Cool Foot Cream 250ml

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Silky Cool Foot Cream 250ml

Silky Cool cream is for soft feet, prevents and removes cracked skin it is made with aqua and many other natural and hydrating ingredients.

30 AED

10% OFFFeatured

Oils & Moisturizer, Skin Care

Mamado Aromatherapy Natural Clove Oil 150ml

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Mamado Aromatherapy Natural Clove Oil 150ml

Mamado aromatherapy Natural Clove Oil is an instinctive remedy for dry and irritating skin. It is also known to lessen the appearance of stretch marks, baggy eyes and puffy skin. Clove oil has a local anaesthetic effect and temporarily numbs and relieves pain

45 AED

13% OFFFeatured

Joji Secret Young Durian Balance Mask 30gm

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Joji Secret Young Durian Balance Mask 30gm

35 AED

6% OFFFeatured

Conditioner, Hair Care

The Doux That’s Deep 5-Minute Deep Conditioner 236ml

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The Doux That’s Deep 5-Minute Deep Conditioner 236ml

WHAT IT DOUX?

Quick & easy deep conditioning in 5 minutes?! THAT’S DEEP’s rapid conditioning formula awakens your scalp and activates natural moisture. Working below the surface to boost strength, bounce, and smoothness. Frizz and dryness? Consider them handled.

WHAT?S GOOD?

Honey: Soothes + softens

Tea Tree Oil*: Prevents breakage and snapping

Peppermint Oil*: For reducing that frizz

Cruelty & Paraben Free

DOUX YOU:

Apply to clean wet hair, and detangle in sections.

Allow to penetrate for 5 minutes or less.

Rinse thoroughly.

*Product contains mint extracts. We recommend performing a patch test prior to use if you have previously experienced sensitivity to peppermint or tea tree oil. Avoid contact with eyes. If irritation occurs, rinse thoroughly and discontinue use.

85 AED

29% OFFFeatured

Pastil Aloevera Foot Scrub for Soft & Supple Feet 180ml

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Pastil Aloevera Foot Scrub for Soft & Supple Feet 180ml

The composition has a cleansing, moisturizing and anti-inflammatory effect, soothes, relieves irritation, tightens pores, increases and maintains skin elasticity.

Gently exfoliate the skin and promoting its renewal. It moisturize, nourish and regenerate the skin.

With natural cellulose exfoliators that work at the source to unclog pores, remove trapped dirt and oil to clear skin and minimise the appearance of pores.

25 AED

8% OFFFeatured

Sunny Isle Jamaican Black Castor Oil with Tea Tree Oil 118ml

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Sunny Isle Jamaican Black Castor Oil with Tea Tree Oil 118ml

Features & Benefits:

Healthy Hair Growth

Longer Thicker Hair

Soothes the Scalp

Dry Itchy Scalp

Fights Dandruff

Eczema

Psoriasis

Aches & Pains

Moisturizing Skin

60 AED

17% OFFFeatured

Ujooba Rose Petal Facewash 150ml

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Ujooba Rose Petal Facewash 150ml

Indulge your skin with the luxurious and soothing properties of rose petals with Ujooba’s Daily Exfoliating Rose Petals Face Wash. Made with 100% natural rose petal extracts, this face wash is designed to gently exfoliate and cleanse, leaving your skin soft, smooth, and refreshed. The natural exfoliation helps remove dead skin cells and impurities while maintaining your skin’s moisture balance, giving it a radiant glow.

Perfect for everyday use, the calming and hydrating effect of roses will soothe your skin, making it feel rejuvenated and supple. Ideal for all skin types, especially for those with sensitive skin, this face wash provides a deep cleanse without irritation.

Key Features:

Contains 100% natural rose petal extracts
Gently exfoliates for smoother, glowing skin
Deeply cleanses and purifies
Removes dirt, impurities, and dead skin cells
Leaves skin refreshed, hydrated, and radiant
Suitable for daily use

How to Use: Apply a small amount of Ujooba Rose Petals Face Wash to wet skin. Massage gently in circular motions, avoiding the eye area. Rinse thoroughly with water and pat dry. For best results, use twice daily.

25 AED

6% OFFFeatured

Creams, Oils & Moisturizer, Skin Care

Silky Cool Strawberry Massage Cream 4000ml

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Highlights:

Silky Cool Strawberry Massage Cream 4000ml

Releases stress and headache and relieves muscular aches and pains. Rich formula soothes and smooths your skin with a pleasant aroma that embraces your mind.

75 AED

17% OFFFeatured

Express Glow Triple Fast Lightening Treatment Cream 50gm

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Express Glow Triple Fast Lightening Treatment Cream 50gm

Lightening Strength: Advanced Strength – Fast Lightening for Oily & Combination Skin

Express Glow Triple Fast Lightening Treatment Cream is a lightweight facial moisturizer formulated to help visibly lighten skin, improve the appearance of uneven skin tone, and promote a smoother, more radiant-looking complexion. Designed for oily and combination skin, its fast-absorbing formula provides lasting hydration without leaving a heavy or greasy feel, making it ideal for daily use.

Enriched with Grape Seed Oil and Asafetida Extract, it helps nourish and condition the skin while supporting a healthier-looking complexion. A blend of Arbutin, Licorice Extract, Mulberry Root Extract, Vitamin C, and Retinyl helps improve the appearance of uneven skin tone while promoting smoother, softer, and more even-looking skin. With continued use, skin feels hydrated, refreshed, and naturally radiant.

125 AED

25% OFFFeatured

Piment Doux Exfoliating and Lightening Soap 125gm

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Piment Doux Exfoliating and Lightening Soap 125gm

The exfoliating and lightening soap Piment Doux is a set of whitening agent, vegetable substances and apricot powder that clean, exfoliate and clarify the skin while caring for your epidermis. Use with other products of the range for optimal result.

15 AED

GIFT SET

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6% OFFFeatured

Hair Care, Hair Oil, Hair Scalp Treatment, Hair Treatment

Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

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Mitchell Organics Organic Extract Batana Oil Hair Growth Scalp Oil 60ml

Revive your scalp and energize your strands with the power of Honduras’ miracle oil. This lightweight yet potent scalp oil blends 100% pure Batana Oil with nourishing botanicals like Jamaican Black Castor Oil, Black Cumin Seed Oil, Sunflower Oil, and Rosemary Essential Oil. Formulated to stimulate hair growth, reduce breakage, and restore scalp health, it promotes visibly thicker, shinier, and stronger hair over time. Ideal for daily hydration and long-term repair.

Hair Concern

• Hair thinning or shedding

• Dry, flaky, or irritated scalp

• Weak or brittle strands

• Lack of shine and moisture retention

• Slow hair growth

Used on Hair Types

• Suitable for all hair types and textures

• Especially effective on curly, coily, dry, or transitioning hair

• Safe for chemically treated and color-treated hair

How it Works

• Stimulates Growth: Batana and rosemary oils work together to invigorate hair follicles and improve circulation in the scalp.

• Nourishes & Hydrates: Sunflower and black cumin seed oils soothe the scalp and deliver essential nutrients to the root.

• Reduces Breakage: Strengthens hair fibers from the base, reducing breakage and improving strand integrity.

• Restores Shine: Seals in moisture and smooths the cuticle for soft, glossy hair.

Key Highlights

• 100% natural and plant-based ingredients
• Lightweight formula ideal for daily scalp care
• Promotes thicker, stronger hair growth
• Deeply hydrating and soothing
• Free from parabens, silicones, and synthetic fragrances
• Made in the USA

Key Ingredients

Sunflower Oil, Batana Oil, Black Cumin Seed Oil, Jamaican Black Castor Oil, Rosemary Essential Oil

Directions

Apply a small amount directly to a clean scalp. Massage gently using fingertips to evenly distribute and stimulate circulation. Use as needed, 2–3 times per week, or as part of your daily scalp care routine. Do not rinse.

75 AED

17% OFFFeatured

Moroccan Oil Morrocan Bath Soap Oud 250ml

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Highlights:

Moroccan Oil Morrocan Bath Soap Oud 250ml

Immerse yourself in a rejuvenating bath experience with the Moroccan Oil Moroccan Bath Soap | Oud.
Infused with the enchanting aroma of oud, this soap combines traditional Moroccan craftsmanship with modern skincare benefits for a luxurious cleansing ritual.
This soap blends tradition and luxury, making it a perfect choice for those who appreciate skincare infused with natural ingredients and timeless fragrances.
Key Benefits:
Gently cleanses and purifies the skin, leaving it soft and refreshed.
Enriched with nourishing oils to hydrate and smoothen the skin.
Infused with the deep, woody fragrance of oud for a calming sensory experience.
Suitable for all skin types, offering a gentle yet effective cleanse.

25 AED

18% OFFFeatured

Bel Eclat Kenacol Oil 30ml

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Highlights:

Bel Eclat Kenacol Oil 30ml

Bel EClat Kenacol Oil is specifically for treating dark spots. Kenacol Oil is a Medicinal and lightening solution designed to improve and harmonize the complexion. What’s more, it helps in the treatment of skin lesions cause by harmful bleaching creams and is suitable for green vein and stretch marks , reducing swelling, redness and itching of the skin.

How to Use Bel Eclat Kenacol Oil

Introduce Kenacol Oil in small doses into a cleansing milk, mix and apply to problem area.

45 AED

13% OFFFeatured

Creams, Skin Care, Spot Corrector

Skin Doctor Coffee Anti-aging Day & Night Face Cream 50ml

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Highlights:

Skin Doctor Coffee Anti-aging Day & Night Face Cream 50ml

Skin Doctor Coffee Anti-aging Day & Night Face Cream, rich in antioxidants offers an effective formula to reduce the early signs of skin aging by deeply penetrating into skin layers making it firmer and glowing. Enhanced elasticity, radiance and smoothness for a younger looking skin.

How to use:

Get an ample amount of cream to your palm, gently massage on face and neck until absorbed.

Ingredients

35 AED

5% OFFFeatured

Violet Glow Extensive Exfoliating Purifying Soap 200gm

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Highlights:

Violet Glow Extensive Exfoliating Purifying Soap 200gm

Lightening Strength: Maximum Strength – Strongest Lightening With Anti-Aging Benefits

Violet Glow Extensive Exfoliating Purifying Soap is an advanced cleansing bar designed for those seeking maximum-strength lightening with the added benefit of anti-aging care. It gently exfoliates away dull surface buildup while helping improve the appearance of stubborn discoloration and uneven skin tone, revealing skin that looks brighter, smoother, and more refined. Vitamin A supports skin renewal, helping promote a more youthful-looking complexion.

Enriched with moisturizing and skin-conditioning ingredients, it cleanses without leaving skin feeling overly dry while helping maintain softness and comfort. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant, with the added benefit of healthier-looking, rejuvenated skin.

95 AED

Shower Gel, Skin Care

Enchanteur Perfumed Shower Gel Enticing 250ml

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Enchanteur Perfumed Shower Gel Enticing 250ml

12 AED

12% OFFFeatured

Conditioner, Hair Care

Difeel Growth and Curl Biotin Conditioner 355ml

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Highlights:

Difeel Growth and Curl Biotin Conditioner 355ml

Curly Hair Conditioner

Difeel Growth & Curl Biotin Infused Conditioner is formulated with Biotin and Wavemax, a plant-based active ingredient for proven long-lasting and defined curls.

Conditioner for Curly Hair

Our expertly formulated biotin infused conditioner helps promote natural, healthy hair growth while improving overall thickness.

Conditioner for Wavy Hair

This expertly crafted conditioner is formulated with Biotin, part of the vitamin B family that plays a vital role in the health of your hair. A lack of Biotin can lead to hair loss.

Curl Enhancing Conditioner

This pro-growth conditioner strengthens hair, enhances waves and curls, while encouraging healthy hair growth.

Wavy Hair Conditioner for Hair Growth

Sulfate Free – Paraben Free – Phthalate Free – Color Safe Formula
Easy Difeel Dispensing – Proudly Made in USA

HOW TO USE
For best results, use after shampooing with Difeel Growth & Curl Shampoo. After Shampooing, squeeze out excess water and apply Growth & Curl Conditioner. Gently work in and rinse thoroughly.

220 AED