Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Face Cream, Skin Care, Spot Corrector

Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

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Arena Gold Face Lifting Cream Anti Wrinkles Anti-Aging

How to use face lifting Cream :

Take the substantial amount of the Arena Gold herbal beauty Cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

30 AED

13% OFFFeatured

Veet Gold Super Whitening Coca Butter Body Repair Oil Gel 200ml

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Veet Gold Super Whitening Coca Butter Body Repair Oil Gel 200ml

Nourishing Formula: Enriched with Cocoa Butter oil, this body repair oil deeply nourishes and moisturises the skin.

Whitening Benefits: The formula helps to gradually lighten and brighten skin tone for a more even complexion.

Versatile Application: This multi-purpose oil can be used on the face, body, and hands for overall skin rejuvenation.

Body moisturizer locks in moisture to help revitalize dry and dull-looking skin

35 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Unscented Massage Oil 250ml

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Reborn Unscented Massage Oil 250ml

Formulated to give a soothing, gentle, and potentially sensual way to relieve exhausted and fatigued muscles. With its refreshing aroma, it relaxes and refreshes the whole body.

40 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Lamia Beauty & Youthful Cream

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Lamia Beauty & Youthful Cream

Lamia Beauty Cream is a versatile skincare solution that combines four essential benefits in one product. This innovative formula moisturizes deeply, evens skin tone, reduces fine lines, and enhances radiance. Experience a luxurious blend of ingredients that nourish and rejuvenate for a radiant, youthful complexion. Beauty simplified in one powerful cream.

25 AED

13% OFFFeatured

Pretty Cowry Snails Serum 40ml

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Pretty Cowry Snails Serum 40ml

Snail Serum provides moisture and glow to dry, grey and dull skin. It significantly increases skin elasticity and has a healing effect on impurities, scars and wrinkled skin. Furthermore, it leaves your skin smooth and supple. The Snail Serum can immediately enrich the skin with moisture, without leaving it greasy. This serum can reduce wrinkles and increase skin elasticity, and accelerate skin regeneration and repair damaged skin.

35 AED

8% OFFFeatured

Hair Scalp Treatment, Lotion, Skin Care

Shea Moisture Raw Shea Butter Hydrating Body Lotion 384ml

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Shea Moisture Raw Shea Butter Hydrating Body Lotion 384ml

This brightening SheaMoisture body lotion with shea butter leaves skin feeling soft and youthful looking. Shea Butter deeply moisturizes and repairs skin with vitamins and essential fatty acids, while Frankincense and Myrrh extracts possess anti-inflammatory, anti-bacterial and anti-aging properties, which aids in healing dry cracked skin. It’s also fortified with Coconut Oil, which nourishes and helps firm skin with Vitamins E and K, iron and fatty acids. This hydrating formula makes a delightful everyday lotion – slather it on hands, arms, legs and feet to keep skin supple.

SheaMoisture Raw Shea Butter lotion is a complete body care product that quickly absorbs into the skin to provide a natural defense against weather elements. Regular usage improves skin texture as well as tone by boosting new skin cell regeneration while also helping your skin retain natural moisture.

55 AED

Featured

Fair and White Exclusive Whitenizer Fade Cream 200ml

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Fair and White Exclusive Whitenizer Fade Cream 200ml

Clarifiance is a comprehensive care product that has been designed to almost attenuate the brown spots on your skin. For purified, clearer and more radiant skin.

200 AED

14% OFFFeatured

Washami Vitamin C Whitening Face & Body Scrub 100ml

Face Wash, Scrubs, Skin Care

Washami Vitamin C Whitening Face & Body Scrub 100ml

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Washami Rose Whitening Face & Body Scrub 100ml

Indulge your skin with the Rose Whitening Face & Body Scrub – 100ml, designed to gently exfoliate and hydrate. Formulated with natural rose extract, it removes dead skin cells and impurities while enhancing your skin’s brightness and softness. Perfect for tackling dullness, rough texture, and uneven tone, this scrub provides a luxurious feel and a light floral scent. Suitable for all skin types and safe for use on both face and body.

Highlights

Enriched with rose extract for deep hydration and glow
Gently exfoliates dead skin and unclogs pores
Helps brighten dull and uneven skin tone
Leaves skin soft, smooth, and delicately scented
Ideal for all skin types – face and body safe

30 AED

18% OFFFeatured

Eve Papaya Moisturizing Body Cream 500ml

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Eve Papaya Moisturizing Body Cream 500ml

Replenish your skin with a unique blend of Almond, Olive, Walnut and Avocado Oils combined with Papaya Extract and Allantoin for added moisture. Eve Papaya Moisturizing Body Cream is lightweight and quickly absorbed, leaving no residue. The natural ingredients protect and improve skin texture, leaving it soft, smooth and nourished.

45 AED

13% OFFFeatured

Skin Doctor Apricot Jam Scrub for Face & Body 200gm

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Skin Doctor Apricot Jam Scrub for Face & Body 200gm

Skin Doctor Face and Body Apricot Jam Scrub exfoliates the skin gently to make it clean and clear. It helps with removing dull and dead skin cells and unclogging blocked pores that lead to acne and blemishes

How to use:

Get an ample amount using fingertips, gently massage on the skin in a circular motion then rinse thoroughly with water.

35 AED

PRODUCTS ON SALES

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11% OFFFeatured

Hair Care, Hair Oil

Amalico Batana Oil Pro Natural Hair Serum with Coconut, Jojoba, Castor and Argan Oil 100ml

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Amalico Batana Oil Pro Natural Hair Serum with Coconut, Jojoba, Castor and Argan Oil 100ml

40 AED

7% OFFFeatured

Acm Cicastim Repair Cream Purifies And Soothes Irritated Skin 20ml

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Acm Cicastim Repair Cream Purifies And Soothes Irritated Skin 20ml

This reparative care product is specifically formulated to address superficial burns, damaged skin, cracks, and hot skin caused by various factors.
It is the ideal choice for individuals whose skin has been damaged due to exposure to outdoor elements.
This cream not only provides soothing relief but also works to protect and restore the integrity of the skin.

Benefits:

Cicastim Repair Cream is a powerful reparative and soothing solution for superficial burns, damaged and irritated skin, as well as cracked and hot skin.
Suitable for use on both the face and body, this cream creates a protective film on the skin’s surface, facilitating rapid restoration of skin integrity and overall comfort.
By harnessing the combined action of allantoin, sorbitol, and vitamin E, it effectively restores the epidermis, moisturizes the skin, soothes damaged areas, and offers optimal protection.
The cream also helps control bacterial and fungal floras, making it a versatile addition to any medicine cabinet. It can provide relief for everyday cuts and scrapes that individuals may encounter.

Instructions for use/ How to Use:

To ensure maximum benefit, apply the Cicastim Repair Cream to clean and dry skin.
Use the cream once or twice daily, gently massaging it into the affected areas until it is completely absorbed.
It is recommended to continue applying the cream until the skin is fully repaired.

65 AED

11% OFFFeatured

A Bonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

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Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml. Sexy essence lotion from Abonne with innovative extracts of Mixed Berries. Light texture, not sticky. Helps take care of your skin to be bright. Protects the skin from water loss. With a seductive fragrance that makes every touch memorable

Abonne Healthy Glow + Niacinamide Sexy Essence Lotion 500ml Surrender to the charm of sexy formula essence lotion. Awaken your senses with its enticing scent. Feel the radiance and confidence with the fast-absorbing formula. Not sticky. Enhance your charm Indulge in irresistible, glowing skin. Unleash your sexy confidence today. Make every touch memorable

Light texture, not sticky.
The aroma is alluring.Sexy formula essence lotion

Usage

Apply lotion all over your body every day.

40 AED

14% OFFFeatured

ActiveX Exfoliating Apricot & Coffee Scrub for Smooth Radiant Skin 500ml

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ActiveX Exfoliating Apricot & Coffee Scrub for Smooth Radiant Skin 500ml

Reveal Softer, Smoother & Healthier-Looking Skin

Experience a refreshing exfoliation ritual with ActiveX Coffee Face & Body Scrub 500ml. Formulated with natural exfoliating particles including coffee and walnut shell powder, this multi-purpose scrub helps remove dead skin cells, unclog pores and smooth rough areas for a fresher, more radiant appearance.

Ideal for both face and body, the creamy formula helps improve skin texture while leaving skin feeling clean, soft and revitalized after every use.

Why You’ll Love It

Gently exfoliates dead skin cells
Helps unclog pores and remove impurities
Smooths rough and uneven skin texture
Leaves skin feeling soft, refreshed, and revitalized
Suitable for face and body care routines
Coffee-infused formula for an invigorating cleansing experience
Large 500ml professional-size jar

30 AED

6% OFFFeatured

Hair Care, Hair Treatment

Miracle 9 Skin & Scalp Saver Honey Mint Oil Treatment 236ml

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Miracle 9 Skin & Scalp Saver Honey Mint Oil Treatment 236ml

Experience a refreshing boost for your skin and scalp with the Miracle 9 Honey Mint Oil Treatment. This lightweight, nourishing oil is infused with a blend of honey, mint, and sweet almond oil to help moisturize dry areas and promote a healthy-looking glow. Ideal for both skin and scalp care, it provides a cooling sensation while leaving behind a subtle, natural fragrance.

Key Features:

Size: 8 oz (236 ml)
Suitable for: Skin and scalp
Infused with: Honey, mint, and sweet almond oil
Helps moisturize and soothe dry skin and scalp
Lightweight, non-greasy formula

75 AED

14% OFFFeatured

Biocarrot Beauty Lotion 125ml

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Biocarrot Beauty Lotion 125ml

Biocarrot Lotion cleanses and unifies the complexion. Day after day stains are reduced.

Product benefits

Cleanses the skin
Unifies the complexion
Reduces skin stains

How to use

Apply on the face with a cotton pad morning and evening.

Use of the product should not exceed 15 days.

Let the skin rest 2 weeks between each routine.

30 AED

13% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Cocoa Glow Dry Skin Body Lotion 400ml

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Vaseline Intensive Care Cocoa Glow Dry Skin Body Lotion 400ml

Vaseline Intensive Care Cocoa Glow Body Lotion helps keep your skin looking healthy and Glowing.

Our rich formula combines 100% pure cocoa and shea butter, giving your skin a natural glow. Deep Moisturizing Daily Body Lotion: Vaseline Cocoa Glow goes beyond basic moisturization.

Our Intensive Care range works to helps heal dry skin deep down. Vaseline Intensive Care Cocoa Glow Lotion contains micro-droplets of Vaseline Jelly that lock in moisture.

35 AED

25% OFFFeatured

Faiza Beauty Soap for Oily Skin 75gm

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Faiza Original Beauty Cream 30gm

Nourishes the skin and gives back its natural look within a few weeks of its applications

Removes wrinkles, marks, hives even dark circles under the eyes and turns the skin into white

Evens skin tone, offers clear and smoother skin

15 AED

20% OFFFeatured

Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

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Palmer’s, Skin Success, Anti-Acne, Medicated Complexion Bar 100gm

Palmer’s® Skin Success® Anti-Acne Medicated Complexion Bar gently purifies & detoxifies skin of surface bacteria that can clog pores and lead to acne breakouts. Skin feels instantly refreshed and with continued use is clearer, more luminous and balanced.

20 AED

25% OFFFeatured

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

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Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk 500ml

Carrot Magic Exclusive 24K Gold Whitening Face & Body Milk is a premium brightening and moisturizing skincare lotion formulated for use on both the face and body. Designed for all skin types, this luxurious body milk helps nourish the skin while promoting a smoother, softer, brighter, and more radiant-looking complexion.

The 24K Gold formula provides intensive beauty care for dull and uneven-looking skin. Its moisturizing properties help maintain skin softness and hydration while supporting a healthy, luminous appearance. With regular use, the lotion helps improve the overall look and feel of the skin, leaving it supple, refreshed, and beautifully radiant.

Its convenient 500ml pump bottle makes it suitable for everyday face and body care.

Key Benefits:
• Helps brighten dull-looking skin.
• Promotes a more even-looking complexion.
• Helps moisturize and nourish dry skin.
• Leaves skin feeling softer and smoother.
• Promotes radiant and healthy-looking skin.
• 24K Gold beauty-care formula.
• Suitable for both face and body.
• Suitable for all skin types.
• Ideal for everyday skincare.
• Convenient 500ml pump bottle.

Directions for Use:Apply an appropriate amount to clean, dry skin and massage gently until completely absorbed. Use regularly on the face and body as part of your daily skincare routine. During daytime use, apply a suitable broad-spectrum sunscreen to exposed skin.

For external use only. Avoid direct contact with the eyes. Do not apply to broken or irritated skin. Discontinue use if irritation occurs.

150 AED

GIFT SET

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13% OFFFeatured

Feminine Care, Personal Care, Sensitive Areas

A Bonne Collagen Camellia Soothing Feminine Wash 100ml

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A Bonne Collagen Camellia Soothing Feminine Wash 100ml

A Bonne’ Feminine Wash Collagen & Camellia Soothing Faminine Wash Enhance your daily routine with our Soothing Feminine Wash. Formulated for gentle cleansing pH balance and featuring Collagen Camellia and Agarikon Mushroom Extract for a soothing antibacterial hypoallergenic and firming. Enjoy long-lasting confidence. For external use only. Apply the feminine wash to the damp intimate area and rinse off thoroughly. For external use only. If any adverse reaction occurs, stop use and contact the doctor.

35 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Pure Essential Oil Jojoba Oil 30ml

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Difeel 100% Pure Essential Oil Jojoba Oil 30ml

xtra premium grade and perfect for aromatherapy, these Natural Essential Oils maintain the balance of body, mind, heart and spirit.

Whether you are looking for a specific healing from the oils or simply for the scent, these oils are soothing, relaxing and full of benefits.

Aroma: None

Our Jojoba Oil:

Reduces muscle pain
Reduces blemishes and the appearance of scars
Acts as a moisturizer for skin
Moisturizes hair and controls frizz

75 AED

13% OFFFeatured

Valera Sensitive Area Cream

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Valera Sensitive Area Cream

35 AED

20% OFFFeatured

R&D Care Papaya soap with vitamins C and E 100g

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R&D Care Papaya soap with vitamins C and E 100g

Papaya extract helps repair dry and damaged skin

Vitamin C and E give your skin the freshness and natural glow it deserves.

20 AED

13% OFFFeatured

Silky Cool Herbs Facial Cleanser 500ml

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Silky Cool Herbs Facial Cleanser 500ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

35 AED

4% OFFFeatured

Anti Stretch Marks, Face Wash, Skin Care, Spot Corrector

Vita Glow Skin Whitening Cream 30gm

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Vita Glow Skin Whitening Cream 30gm

Vita Glow Skin Whitening Cream is a daily skincare formula designed to help improve the appearance of dull and uneven skin tone. Its nourishing cream base helps keep the skin hydrated while supporting a smoother and brighter-looking complexion.

With regular use, this cream helps enhance skin softness and promotes a healthy glow. Its lightweight texture absorbs easily without leaving a greasy feel, making it suitable for everyday skincare routines.

Key Features

Helps improve uneven skin tone appearance
Supports brighter and smoother-looking skin
Provides hydration and nourishment
Lightweight and non-greasy formula
Suitable for daily use
Compact 30g pack

130 AED

4% OFFFeatured

&Honey Melty Moist Repair Shampoo 440ml

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Highlights:

&Honey Melty Moist Repair Shampoo 440ml

A glow-boosting & moisturizing shampoo
Helps manage unhealthy hair showing unwanted curls or waves
Cleanses scalp & hair gently yet effectively
Provides an ultimate replenishment by focusing on hair’s moisture balance
Boasts a 14% moisture level to create a whole new level of hydration for hair & more importantly, sustains this moisture
Made with 3 types of honey: 60% Manuka from New Zealand, 20% rose honey from Bulgaria and 20% raw honey from Japan
Contains organic Argan oil, propolis, royal jelly & keratin for nourishing effect
Leaves hair hydrated, shiny & healthy
Suitable for those who desire more controlled & straighter hair
Scented with a sweet fragrance of rose honey
Free from sulfate, paraben, mineral oil, synthetic antioxidants & animal testing

115 AED

33% OFFFeatured

Scrubs, Tubes, Skin Care

Melano Beauty Line Honey and Collagen Scrub 300gm

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Highlights:

Melano Beauty Line Honey and Collagen Scrub 300gm

Provides anti-ageing benefits and nourishes the skin

Leaves your skin soft and supple imparting a natural glow

Softer looking and smoother feeling skin

30 AED

20% OFFFeatured

Moisturizers, Oils & Moisturizer, Skin Care

iCAN London Cocoa Butter Body Oil 250ml

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iCAN London Cocoa Butter Body Oil 250ml

Transform your skincare routine with the luxurious ICAN London Cocoa Butter Body Oil. Specially designed to moisturize and soften, this lightweight yet deeply nourishing oil is enriched with vitamin E and a nutrient-rich blend of oils, providing intense hydration and a healthy glow.

Ideal for use after bath, body, or shower, it instantly replenishes dry skin, locking in moisture for up to 48 hours. Whether you’re targeting rough patches or simply want silky-smooth skin, this body oil is your go-to solution for lasting softness and radiance.

Infused with Cocoa Butter and Vitamin E for deep nourishment
48-hour moisture for long-lasting hydration
Perfect for bath, body, and shower use
Light, non-greasy formula that absorbs quickly
Leaves skin feeling soft, smooth, and rejuvenated

Pamper yourself daily with the indulgent care your skin deserves — with the power of cocoa butter in every drop.

40 AED

11% OFFFeatured

Shower Gel, Skin Care

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

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Fifty’s Beauty Ageless Complexion Soap 200gm

This soap is formulated with Tea tree oil to keep skin naturally healthy, and to r

Fifty’s Beauty Ageless Exfoliating Body Cleanser 500ml

This is a no soap formula especially recommended for sensitive skin. It is enriched with shea butter and glycerine to leave your skin smooth, bright and moisturized without over-drying for radiant, irresistibly soft skin. Apricot seed powder insures a gentle sloughing action and accelerating skin’s natural daily replenishment process.

A rich-foaming gel that polishes your skin, buffing away dull, dead surface cells as it thoroughly cleanses your body.

emove body odour. It contains Shea butter to smooth out complexion and prevent from premature aging of the skin.

Fifty’s Ageless Complexion Soap is a great way to cleanse your skin and to keep skin feeling naturally healthy at the same time.

85 AED