Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Fair & White Original Lemon Energy Fresh Exfoliating Shower Gel 940ml

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Fair & White Original Lemon Energy Fresh Exfoliating Shower Gel 940ml

Energy Fresh Exfoliating Shower Gel – Peeling sensation

– Toning foam with an ultra-fresh, acidic fragrance cleanse and revitalizes the skin.

– Purifies, provides apeel-like effect, removes dead cells and impurities and refines skin texture.

– With stimulating lemon extracts. An instant refreshing sensation that tones and invigorates the skin, leaving it feeling remarkably soft and fresh.

With apricot kernel powder, 100% natural exfoliating microbeads, Glycerin and lemon extract.

80 AED

22% OFFFeatured

Pure Skin Vanishing Care Body lotion 500ml

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Pure Skin Vanishing Care Body lotion 500ml

Based on grenadine, Pure Skin Body Lotion unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care Body Lotion with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This Body Lotion leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

35 AED

13% OFFFeatured

Fruit of the Wokali Daily Brightening Facial Cleanser with Vitamin C 130ml

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Fruit of the Wokali Daily Brightening Facial Cleanser with Vitamin C 130ml

Fruit of the Wokali Facial Wash with Vitamin C

Product type: Brightening facial cleanser / Revitalizing daily cleanser

Main ingredient: High purity Vitamin C.

Main benefits:

Natural Illumination: Its antioxidant properties restore the skin’s natural radiance, combating a dull and tired appearance.
Collagen Stimulation: Helps in skin repair by promoting collagen production and improving superficial blood circulation.
Imperfection Control: Deeply cleanses pores, helping to eliminate blackheads and control excess oil throughout the day.
Radiant and Healthy Skin: Leaves the face with a feeling of freshness and vitality, promoting a more even texture.
Versatile Formula: Its gentle composition is perfect for daily use and effectively adapts to all skin types (dry, combination or oily).

35 AED

40% OFFFeatured

Lalala Lightening Soap with Gluta Kojic 230gm

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Lalala Lightening Soap with Gluta Kojic 230gm

Super Eclair Cleanser remover to purify the skin to remove the stains from the cuticles to repair the dirt caused by the sole of the air with extra moisture and the dryness of the skin to improve the effectiveness of the air in contact with it, using it as a base in the whole world The result of freshly cleaned skincare products .

15 AED

20% OFFFeatured

Silky Cool Rose Facial Cleanser 225ml

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Silky Cool Rose Facial Cleanser 225ml

Removes deep seated dirt, excess oil and make-up with Micro-Cleanse & Anti-bacterial formula. With Water Minerals to help replenish moisture.

20 AED

13% OFFFeatured

Valera Sabonia Rosemerry Body Soap

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Valera Sabonia Rosemerry Body Soap

35 AED

20% OFFFeatured

Oils & Moisturizer, Skin Care

Reborn Rose Massage Oil 250ml

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Reborn Rose Massage Oil 250ml

Rose Massage oil is superb for so many therapeutic applications as well as its divine, seductiove aroma. Rose Absolute aromatic blend helps to balance the heart chakra, elevate the mood, and promote the balance of female hormones. This gorgeous rose blend is made with Rose Absolute and Rose Geranium to evoke the truest essence of the rose.

DIRECTIONS OF USE: Pour an ample amount of Reborn Beauty Massage Oil Rose into your palm apply directly to your body and massage unit oil is abosorbed on your body. For best result, use after bath and before bed time. It keeps your body relaxed and your skin moisturized.

40 AED

25% OFFFeatured

Morocco Skin Clarifying Bar Soap 200gm

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Morocco Skin Clarifying Bar Soap 200gm

15 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Shiza Fatima Collagen Booster Night Cream

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Shiza Fatima Collagen Booster Night Cream

Gentle Skincare-Moisturizing & hydrating formula. Natural & pure collagen works
without any irritation or redness. Suitable for sensitive skin.
Nourishment for the skin as it penetrates deep into skin cells for more youthful & bouncy skin. Provides extra hydration and locks moisturize.
Makes skin moisturizing & brightening & makes skin soft while reducing fine lines &
spots making skin luminous & radiant.
With regular use, it minimizes wrinkles, restores skin strength & glow.
Helps to retain moisture in the skin to make the skin even & brighter.

25 AED

14% OFFFeatured

ActiveX Facial Mud Mask With Volcanic Clay 500ml

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ActiveX Facial Mud Mask With Volcanic Clay 500ml

30 AED

PRODUCTS ON SALES

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18% OFFFeatured

Shower Gel, Skin Care

Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

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Dr. Teal’s, Foaming Bath With Pure Epsom Salt, With Eucalyptus & Spearmint 1000ml

Relax & Relief Foaming Bath with Pure Epsom Salt

Dr Teal’s Relax & Relief Foaming Bath transforms your self-care ritual with long-lasting bubbles & essential oils. Eucalyptus & Spearmint help to relax the body & mind, soothing the senses to help provide relief from stress.

Directions

Pour a generous amount of Dr Teal’s Foaming Bath under warm, running water for a relaxing bubble bath experience or try combining with your favorite Dr Teal’s Pure Epsom Salt Soak.

45 AED

7% OFFFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 1000ml

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ActiveX Mayonnaise Hair Mask Conditioner 1000ml

ACTIVEX Mayonnaise Hair Mask Conditioner 1000ML a nourishing blend of egg and olive oil to revitalize your hair! This 1000ml jar is packed with goodness to give you healthier, shinier, and softer hair. Say goodbye to dryness and damage as our hair mayonnaise deeply conditions and strengthens your locks.

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 1000ML1000MLis a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

65 AED

17% OFFFeatured

Skin Doctor Face & Body Scrub With Turmeric 1000ml

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Skin Doctor Face & Body Scrub With Turmeric 1000ml

Exfoliates, smoothens and moisturizes the skin.

Skin Doctor Face & Body Scrub with Turmeric Extract exfoliates the skin gently for smooth skin. It improves and moisturizes your skin naturally, removing dead skin cells and removing impurities and dirt to replace them with fresh, clean skin.

How to use:

Apply scrub with hands. Gently massage in circular motion

with an adequate amount of scrub then rinse.

50 AED

11% OFFFeatured

Curly & Wavy hair, Hair Care, Kids & Baby Care

Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

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Aussie Moist Sulfate Free Conditioner for Kids’ 475ml

All the moisture, none of the tangles. Choose Aussie Kids Conditioner – crafted for your kid’s unique hair. This moisture-rich conditioner was made for hair that thrives with a little extra hydration. This kids’ conditioner moisturizes and helps set you and your kid up for snag-free combing. If that doesn’t put your mind at ease, how about the fact that this kids’ hair conditioner is paraben free, sulfate free, and dye free as well as certified PETA cruelty free? Teach your little one to love their locks with a hair care routine that’s easy and tropically scented.

85 AED

8% OFFFeatured

Shower Gel, Skin Care

EOS Shea Better Cashmere Pink Champagne Body Wash 473ml

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EOS Shea Better Cashmere Pink Champagne Body Wash 473ml

Cashmere Smooth Skin

This pH-balanced creamy gel body wash lathers into a luxurious foam to gently cleanse from head to toe, leaving skin feeling cashmere smooth.

Pink Champagne

Pear champagne, ruby pomegranate & plum suede.

Say Hello To…

caring clean
healthy-looking skin
velvety-soft skin
cruelty-free

Say Goodbye To…

harsh formulas
dryness, stripping
tight skin
sticky residue

Suggested use

Lather up & vibe to your shower playlist. Layer on some smooth with Pink Champagne Body Lotion and cheers to smooth skin.

Other ingredients

Water/eau, sodium c14-16 olefin sulfonate, glycerin, sodium laureth sulfate, cocamidopropyl betaine, fragrance/parfum, theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, butyrospermum parkii (shea) oil, helianthus annuus (sunflower) seed oil, cetyl alcohol, lauramide mipa, glycol distearate, guar hydroxypropyltrimonium chloride, phenoxyethanol, ethylhexylglycerin, disodium edta, sodium chloride, sodium bicarbonate, sodium benzoate, sodium citrate, peg-150 pentaerythrityl tetrastearate, acrylates copolymer, polysorbate 20, tocopheryl acetate, citric acid, limonene.

110 AED

9% OFFFeatured

Easy Glow Glutathione Extra Strong Lightening Body Milk (Black) 500ml

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Easy Glow Glutathione Extra Strong Lightening Body Milk (Black) 500ml

150 AED

11% OFFFeatured

Donkey Milk Sherbet Body Scrub Pink 350ml

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Donkey Milk Sherbet Body Scrub Pink 350ml

Donkey Milk Sherbet Body Scrub by WOKALI, a luxurious exfoliant designed to rejuvenate and nourish your skin. This unique scrub, enriched with the exceptional benefits of donkey milk, offers a sherbet-like texture that gently polishes away dead skin cells, revealing a smooth, radiant complexion. Ideal for restoring softness and vitality, it provides deep cleansing while nourishing your skin with every use.

Key Benefits:

Deep Cleansing and Exfoliation: Effectively removes dead skin cells and impurities, leaving your skin feeling fresh, smooth, and revitalized.
Unclogs Pores and Evens Skin Tone: Helps to dredge clogged pores and promotes a brighter, more even skin tone.
Instant Skin Repair: Infused with donkey milk, the scrub helps to soothe, hydrate, and nourish damaged or dry skin, leaving it soft and supple.
Gentle on Skin: The sherbet-like texture provides a soft, non-abrasive exfoliation suitable for sensitive skin.
Nourishes and Rejuvenates: Rich in vitamins and minerals, donkey milk helps restore your skin’s natural moisture and radiance.

Features:

Donkey Milk: Known for its rich nutrient content, it deeply nourishes and revitalizes the skin, improving texture and tone.
Sherbet-Like Texture: Provides a gentle yet effective exfoliation, ideal for sensitive skin.
Natural Ingredients: Enriched with skin-loving ingredients to hydrate and protect the skin.
Non-Irritating Formula: Suitable for all skin types, including dry or sensitive skin.

40 AED

8% OFFFeatured

Hair Care, Hair Scalp Treatment, Hair Treatment

Skin Doctor Camel Milk Smoothing Mask 1000ml

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Skin Doctor Camel Milk Smoothing Mask 1000ml

Gives a soft, healthy and shiny finish and delivers deep moisture for healthy strands.

Skin Doctor Camel Milk Smoothing Mask nourishes the hair and gives a soft, healthy and shiny finish. Delivers deep moisture to stressed and damaged hair.

How to use:

Apply generous amount of mask on wet hair strands, concentrating more on the ends and leave for 3 to 5 minutes, then rinse well with water.

55 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Neutrogena Hydro Boost Hydrating Eye Cream 15ml

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Neutrogena Hydro Boost Hydrating Eye Cream 15ml

A refreshing eye cream that helps get rid of the look of tired eyes. Benefits and Features: Instantly refreshes the skin around the eyes thanks to the hydration-boosting hyaluronic gel. With its gentle and light formula, it helps eliminate the signs of tired eyes as it is quickly absorbed by the skin. Maintains hydration for 24 hours to help prevent loss of skin elasticity and maintain a refreshed eye look every day. The ideal choice for a healthy and pure look. Directions for use: Apply sparingly with fingertips from the top of the cheekbone and circle around your area. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place. Away from direct sunlight.

48 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Bebecom Glycerin Oil, 500ml

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Bebecom Glycerin Oil, 500ml

Bebecom Pure Glycerin Oil in a generous 500ml size is a luxurious and nourishing skincare solution designed to keep your skin soft, hydrated, and radiant. Enriched with the goodness of pure glycerin, this oil provides deep and long-lasting moisturization, helping to prevent dryness and maintain the skin’s natural moisture balance. Its versatile and lightweight formula can be used on the face and body, offering a pampering and rejuvenating experience for your skin. The non-greasy texture absorbs quickly, leaving the skin feeling refreshed and comfortable. Whether you have dry skin or simply want to indulge in a lavish self-care routine, Bebecom Pure Glycerin Oil in 500ml offers a generous supply to nourish and pamper your skin for a long time. Reveal your natural beauty with the power of pure glycerin and enjoy beautifully moisturized and healthy-looking skin with this luxurious skincare essential.

40 AED

GIFT SET

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17% OFFFeatured

Body Gel, Skin Care

Carmavate Lemon cream Fast Action 30gm

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Carmavate Lemon cream Fast Action 30gm

Carmavate Lemon Cream Fast Action is a potent topical treatment featuring clobetasol propionate, a highly effective corticosteroid for addressing resistant dermatoses and severe skin conditions. The carefully formulated composition of this cream enhances the activity of clobetasol propionate, ensuring fast and effective relief from stubborn skin issues.

Key Features:

Rapid action formula for severe skin conditions.
Enhanced efficacy with advanced formulation.
Lemon-infused cream for a refreshing application experience.

25 AED

25% OFFFeatured

Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

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Skin Doctor Papaya & Safflower Whitening Spa Soap 100gm

Natural cleansing with a refreshing spa sensation.

Skin Doctor Papaya & Safflower Spa Soap gently cleanses and purifies the skin and gives a refreshing sensation to your shower with a stimulating scent. It nourishes, moisturizes and brightness your skin.

How to use:

Gently rub and apply to your face and body at bath time, then rinse off.

15 AED

11% OFFFeatured

Conditioner, Hair Care, Shampoo

Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

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Amalico Pumpkin Seed Oil Shampoo & Conditioner Set 500ml

80 AED

13% OFFFeatured

Bar Soap, Scrubs, Skin Care

LightenUp Honey Beauty Soap 200g

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LightenUp Honey Beauty Soap 200g

Experience the nourishing and revitalizing benefits of our LightenUp Honey Beauty Soap. This gentle beauty bar is designed to nourish, hydrate, and cleanse your skin, making it suitable for everyday use and great for sensitive skin.

The light creamy lather of this soap effectively cleanses your skin without stripping its natural pH balance, which is essential for maintaining healthy skin. Enjoy the moisturizing benefits of glycerin, leaving your skin feeling soft, smooth, and comfortable.

Directions: Cleanse your skin with warm water and gently massage the soap into a lather. Rinse thoroughly and dry your skin.

Warnings: Keep the soap out of the eye area to avoid any potential irritation.

65 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90 AED

14% OFFFeatured

Creams, Lotion, Serums, Skin Care

Dhin Dhin Anti-Stretch Mark Lotion 250ml

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Highlights:

Dhin Dhin Anti-Stretch Mark Lotion 250ml

Dhin Anti-Stretch Mark Lotion helps to reduce dark spots and uneven skin tone. It contains natural ingredients and vitamin C. Suitable for all skin types

30 AED

10% OFFFeatured

Paw Paw Clarifying Shower Gel Papaya Scrub & Apricot Kernel Powder 500ml

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Highlights:

Paw Paw Clarifying Shower Gel Papaya Scrub & Apricot Kernel Powder 500ml

Exfoliates dead cells and reveals skin radiance

New skin effect

Soft, supple and radiant skin

45 AED

12% OFFFeatured

Creams, Skin Care, Spot Corrector

Botanical Anti Blemish Brightener Cream 50gm

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Highlights:

Botanical Anti Blemish Brightener Cream 50gm

This light, oil-free brightener is scientifically formulated for maximum absorption to fight spots and uneven skin tone. Carefully selected powerful natural ingredients are released slowly into the skin, helping to repair, brighten and regenerate damaged tissue and targeting discolouration, including hyper-pigmentation. The plant ingredients work together to clear blemish-prone skin and prevent future breakouts and moisturise while minimising shine, leaving a smooth, glowing complexion.

The brightening cream also provides a barrier layer, which helps to protect your skin from environmental damage, including from the sun’s radiation.

**Organic certified anti-inflammatory agents, absorbed deep into the skin, help to repair damage caused by free radicals.

**A natural ingredient, clinically proven to improve skin microcirculation, helps to accelerate the natural healing process.

**Clinically proven plant extracts clarify the skin, shrinking pores, brighten and helping to reduce discolouration by up to 95% within 14 days.

**Ideal for skin prone to acne, rosacea or psoriasis.

How to Use

Cleanse the affected area and apply small amount twice daily in the morning and at night. Use in combination with our cleanser and toner for best results.

Suitable for all skin types.

Caution: avoid eye contact; discontinue use if signs of irritation occur. External use only

Ingredients

Aqua (Water), UVA/UVB (Sunscreen), Aloe Yohju Matsu Ekisu, Bearberry (Arctostaphylos uva-ursi) Extract,Glycerin (Vegetable Glycerine), Isopropyl Myristate, Steareth-21, Cetyl Palmitate, Caprylic/Capric Triglyceride (Coconut Oil), Allantoin (Comfrey Root) Extract,Salicylic Acid (Willow Bark) Extract, Kojic Acid (Mushroom) Extract, Stearic Acid (Plant) Extract, Butylene Glycol, Sodium Ascorbyl Phosphate (Vitamin C), Phenoxyethanol, Bisabolol (Matricaria chamomilla), Tocopheryl Acetate (Vitamin E), Arbutin (Bearberry) Extract. Parfum.

220 AED

11% OFFFeatured

Conditioner, Hair Care

Shea Moisture Apple Cider Vinegar Anti-Dandruff Leave-In Conditioner 118ml

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Shea Moisture Apple Cider Vinegar Anti-Dandruff Leave-In Conditioner 118ml

Say hello to carefree scalp days! This system is designed to care for your scalp’s microbiome and strengthen your hair. Our Anti-Dandruff Leave-In, infused with Apple Cider Vinegar, Vitamin B3 & Salicylic Acid, helps soothe scalp while fighting flaking, itching and irritation associated with dandruff.

58 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Face Lift Whitening Beauty Cream

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Face Lift Whitening Beauty Cream

Face lift whitening beauty cream is designed to firm and brighten skin, leaving skin smooth. What’s more, cream is used for daily skin caring, can improve the …

25 AED