Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Bar Soap, Skin Care

Paw Paw Whitening Soap Papaya Extract 180gm

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Paw Paw Whitening Soap Papaya Extract 180gm

Cleans deeply and removes impurities

Exfoliates dead skin cells and reveals the skin’s shine

Prepares the skin for application of the other products

A soft, supple and radiant skin

15 AED

25% OFF

Skin Care, Spot Corrector

Dodo Lightening Body Soap Anti Spots 225g

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Dodo Lightening Body Soap Anti Spots 225g

Dodo White up intensive tube cream Dodo oil is a concentrate of assets that contribute to the deep cleansing of your skin, its…

15 AED

20% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Skin Doctor Egyptian Glow Anti-Spot Face Cream SPF 30 50ml

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Skin Doctor Egyptian Glow Anti-Spot Face Cream SPF 30 50ml

Skin Doctor Egyptian Glow Anti-Spot Face Cream. Formulated with 100% pure natural ingredients to whiten your skin evenly. Perfect for all skin types. It clears dark spot. It effectively helps take care of acne, freckles, wrinkles, blackheads or aging lines.

Skin Doctor Carrot Glow Serum an effective skin lightener that gives you an even glow from head to toe. Add it to the body lotion to enhance your results or apply it to the desired areas directly.

60 AED

13% OFFFeatured

Washami Extra White Aloe Vera Body Lotion 480ml

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Washami Extra White Aloe Vera Body Lotion 480ml

35 AED

25% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Original Lip Therapy 7gm

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Vaseline Original Lip Therapy 7gm

For Healthy Looking lips today and tomorrow
Instantly softens and soothes dry lips
Locks in moisture so lips feel better over time.
Made with Pure petroleum jelly for all day dryness.

15 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Face Lift Whitening Beauty Cream

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Face Lift Whitening Beauty Cream

Face lift whitening beauty cream is designed to firm and brighten skin, leaving skin smooth. What’s more, cream is used for daily skin caring, can improve the …

25 AED

Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

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Clear Therapy + 10 Days Tube Cream with Carrot Oil 50g

CT+ Cream is active against acute dermatitis: eczema, psoriasis, pruigo, local inflammatory and allergic reactions. It stimulates the cutaneous system bringing the skin to its normal physiological condition.

25 AED

13% OFFFeatured

Pretty Cowry 92% Aloe Vera Serum 30ml

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Pretty Cowry 92% Aloe Vera Serum 30ml

Infused with aloe Vera extract that efficiently allows your skin to neutralise free radicals

Fights against the anti-aging signs of your skin, rendering a youthful and radiant look

Renders a flush and subtle feel with a flawless texture to your skin after application

35 AED

8% OFFFeatured

Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

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Cathy Doll L Glutathione Magic Cream SPF 50 PA+++ 60ml

Reveal radiant, protected skin with Cathy Doll L-Glutathione Magic Cream, a top-rated sunscreen in Thailand, Korea, and Vietnam. This multifunctional Brightening sunscreen is more than just sun protection—it’s a skin-brightening, moisturizing, and cooling solution designed for daily use on both the face and body.

Powerful Sun Protection:

Formulated with a high sun protection factor of SPF 50 PA+++, this cream offers broad-spectrum defense against harmful UVA and UVB rays. With up to 8 hours of protection, it helps shield your skin during extended sun exposure, making it perfect for beach days, swimming, or outdoor activities. The formula resists water, ensuring it won’t easily wash off when wet.

Skin Brightening Formula:

Enriched with L-Glutathione, a powerful antioxidant, this cream actively works to whiten and brighten the skin. It helps reduce the appearance of dark spots and uneven skin tone by inhibiting free radical activity and improving skin clarity over time. With each application, skin appears brighter, smoother, and more luminous.

Instant Cooling & Lightweight Texture:

The cream features a unique misty water-molecule texture that provides a refreshing cooling sensation upon contact. Its light, non-greasy consistency allows it to be absorbed quickly into the skin without leaving any sticky or heavy residue. This makes it ideal for all climates and suitable for everyday wear.

Multi-Use, All Skin Types:

Perfectly designed for both face and body, Cathy Doll Magic Cream is suitable for all skin types, including sensitive skin. Whether you need protection on your face, neck, arms, or legs, this cream delivers consistent, even coverage with visible brightening effects.

How to Use:

Apply an appropriate amount to areas needing sun protection, such as the face, neck, arms, and legs.
Gently massage for 3 to 5 minutes until fully absorbed.
For best results, apply 15–30 minutes before sun exposure.

55 AED

13% OFFFeatured

Fruit of the Wokali Continuous Collagen Aerosol Sunscreen Spray, Ultra-Light Touch, SPF 90, Non-Greasy, 230ml

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Fruit of the Wokali Continuous Collagen Aerosol Sunscreen Spray, Ultra-Light Touch, SPF 90, Non-Greasy, 230ml

Fruit Of The Wokali Continuous Spray Sunscreen Ultra-Light Touch Continuous Spray Sunscreen 90+ Spf Very High Protection UVB+UVA+UVA Long-Term Collagen, Hypoallergenic, Non-Greasy – Water Resistant, Protects Against The Effects Of Infrared Rays Content: 230ml

35 AED

PRODUCTS ON SALES

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13% OFF

Lotion, Skin Care

Waouh Clarifying Complexion Correction Lotion 300ml

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Waouh Clarifying Complexion Correction Lotion 300ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

35 AED

17% OFFFeatured

Bar Soap, Skin Care, Tubes

Kenta Moroccan Lightening Soap 125gm

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Kenta Moroccan Lightening Soap 125gm

Kenta Moroccan soap is a traditional natural soap made from olive oil, argan oil, palm oil, shea butter, soda lye, rose water and spring water.
Features of Kenta Moroccan soap: It deeply cleanses the skin and removes dirt and impurities.
Moisturizes and softens the skin.It lightens the skin and unifies its color.
Delays the appearance of wrinkles and signs of aging.Treats acne and pimples. Treats melasma and freckles.Suitable for all skin types.

25 AED

3% OFFFeatured

Lait Asian Secret Arbutin Lightening Body Lotion 500ml

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Lait Asian Secret Arbutin Lightening Body Lotion 500ml

Lait Asian Secret Arbutin Lotion is Hydroquinone free lotion specially formulated with these Ingredients : kojic acid, Nicotinamide, Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths. apply on clean skin after shower. Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

It is formulated with arbutin for a more even skin tone.

Lait Asian Secret Arbutin Lotion is Hydroquinone free lotion specially formulated with these

Ingredients : kojic acid, Nicotinamide,Vitamin C, E, , Deionised water, Emulsifying water, stearic acid, cetostearyl alcohol, , mineral oil, silicone oil, vitamin B3 , perfume. to give your skin the best look and smooths.

apply on clean skin after shower.

Apply all over your body, for quick results add serum or better still use together with the Serum, face cream and soap

195 AED

13% OFFFeatured

Cleansers, Skin Care, Tonners

Washami Curacao Aloe Vera Moisturizing Water 520ml

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Washami Curacao Aloe Vera Moisturizing Water 520ml

Curacao Ale Vera Moisturizing Water comes with great benefits when it comes to skincare.

Used for its rejuvenating, soothing and calming properties.
Has antiseptic properties and is often used to impact glow to the skin
Suitable for all skin types.

To Use: After cleansing, take a proper amount of this product with a cotton pad and gently tap on the face, neck until completely absorbed.

35 AED

10% OFFFeatured

Yong Chin X3 Advanced Facial Arbutin Serum 30ml

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Yong Chin X3 Advanced Facial Arbutin Serum 30ml

Brightens and lightens skin tone. Reduces dark circles.

YC X3 Advanced Facial Arbutin Serum features a concentrated formula with arbutin derived from mulberry extract, promoting smoother, more youthful-looking skin. Enriched with a brightening complex and powerful antioxidants, it evens skin tone, brightens, and lightens. Arbutin also helps reduce the appearance of dark circles and dark spots.

How to use:

Apply the serum to your face and gently massage it into the skin until fully absorbed. Use twice daily, morning and night, after cleansing.

45 AED

5% OFFFeatured

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

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Highlights:

Mitchell Organics Organic Extract Batana Oil Hair Shampoo 236ml

Cleanse and nourish your hair with the revitalizing power of Honduras’ miracle oil. This gentle, sulfate-free shampoo is infused with 100% pure Batana Oil and organic aloe vera juice to restore hydration, softness, and shine while supporting healthy hair growth. Ideal for all hair types, it preserves your scalp’s natural moisture barrier and strengthens each strand from root to tip—leaving your hair full, healthy, and radiant.

Hair Concern

• Dry, brittle, or dull hair

• Frizz and lack of manageability

• Weakened strands and breakage

• Scalp dryness or irritation

• Damaged or chemically treated hair

Used on Hair Types

• All hair types (straight, wavy, curly, coily)

• Especially effective for dry, fragile, or textured hair

• Safe for color-treated and chemically processed hair

How it Works

• Deep Cleansing & Hydration: Gently removes buildup without stripping essential oils, leaving hair fresh and moisturized.

• Strengthens from the Root: Batana Oil nourishes the scalp and reinforces the hair shaft to help prevent breakage.

• Boosts Shine & Manageability: Aloe vera, glycerin, and pro-vitamin B5 restore softness, elasticity, and a healthy glow.

• Supports Growth: Creates the ideal scalp environment for stronger, healthier hair to thrive.

Key Highlights

Enriched with 100% pure Batana Oil

• Sulfate-free and color-safe

• Infused with aloe vera and panthenol for hydration and strength

• Balances scalp while promoting long-term hair health

• Lightweight, rich-lather formula suitable for daily use

Key Ingredients

Organic Aloe Vera Juice, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Lactylate, Kosher Vegetable Glycerin, Elaeis Oleifera (Batana) Kernel Oil, Polyquaternium 37, Phenoxyethanol (eco-certified preservative), dl-Panthenol (Pro-Vitamin B5), Ethylhexylglycerin

Directions

Apply a small amount to wet hair and massage into a rich lather, focusing on the scalp. Rinse thoroughly. Repeat as needed. For best results, follow with the Batana Hair Conditioner or Hair Mask.

over hair with a shower cap and apply gentle heat for 15 minutes before rinsing.

90 AED

15% OFFFeatured

Clear Therapy Lightening Lotion Vegetable Extracts 500ml

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Highlights:

Clear Therapy Lightening Lotion Vegetable Extracts 500ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

55 AED

10% OFFFeatured

Silky Cool Apricot Facial Mud Mask 500ml

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Silky Cool Apricot Facial Mud Mask 500ml

Contains Natural White Clay which removes the dirt and impurities from the skin and makes it look younger and fresh

45 AED

20% OFFFeatured

Lotion, Personal Care, Skin Care

Vaseline Intensive Care Aloe Soothe Non-Greasy Lotion 200ml

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Vaseline Intensive Care Aloe Soothe Non-Greasy Lotion 200ml

Boosts suppleness, nourishes and conditions the skin

Heals dryness and soothes parched skin

Light and gentle skin-nurturing treatment that gets easily absorbed in skin

20 AED

18% OFFFeatured

Clear Therapy CT+ Lightening Cream Carrot Oil 400ml

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Clear Therapy CT+ Lightening Cream Carrot Oil 400ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

45 AED

GIFT SET

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8% OFFFeatured

Hair Care, Hair Dye

Bigen Speedy Color No Ammonia Light Brown 50

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Bigen Speedy Color No Ammonia Light Brown 50

Bigen Ammonia Free Hair Dye Light Brown 50 This dye is used to color hair without the use of ammonia making it a suitable choice for people looking to change hair color without causing damage or irritation.

Benefits and features:

Ammonia-free formula protects hair and scalp from damage and irritation.

Provides long-lasting, natural color, adding shine and appeal to hair.

Easy to use and suitable for home use, without having to visit the barber shop.

A nourishing formula that nourishes and strengthens hair during the coloring process.

It comes with a special formula that contains ingredients that maintain the hair’s balance and give it the necessary moisture.

How to use:

Prepare the dye according to the instructions on the package.

Divide hair into small sections using a coloring brush.

Apply the dye evenly on the hair from the roots to the ends.

Wait for 20 – 25 minutes.

Rinse the hair well with water until all dye residue comes out.

55 AED

25% OFFFeatured

Eye & Lip Care, Skin Care

Vaseline Cocoa Butter Lip Therapy 7g

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Vaseline Cocoa Butter Lip Therapy 7g

15 AED

5% OFFFeatured