Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Oils & Moisturizer, Skin Care

Veet Gold Carrot Super Whitening Oil 1000ml

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Veet Gold Carrot Super Whitening Oil 1000ml

85 AED

17% OFFFeatured

Anti Stretch Marks, Oils & Moisturizer, Skin Care, Spot Corrector

Thai Beauty Night Whitening Cream 30gm

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Thai Beauty Night Whitening Cream 30gm

Flourishes the skin cells to make you beautiful
Eliminates excess oil & bacteria
A fresh & charming skin
It vanishes the dark circles, pimples, acne, wrinkles & freckles
It is suitable for men & women of all ages
Specifically crafted for nighttime skincare regimen.
Formulated to tackle acne, pimples, and dark circles.
Designed to address freckles and enhance skin texture.

25 AED

9% OFFFeatured

Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

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Joji Secret Young Milky Gluta Alpha Arbutin Body Lotion 500ml

50 AED

10% OFFFeatured

MAAKE Cocoa & Shea Butter Glowing Hand & Body Lotion 600ml

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MAAKE Cocoa & Shea Butter Glowing Hand & Body Lotion 600ml

Our Hand & Body Lotion is specially formulated with a blend of moisturizing and emollient ingredients for healthy and radiant looking skin. Its lightweight texture is quickly absorbed by the skin, leaving it soft and hydrated throughout the day. Regular use results in a more relaxed complexion.

Instructions: Gently massage a generous amount of lotion all over the body, especially on dry areas such as the elbows, knees, shoulders, and feet. Suitable for all skin types.

Caution: For external use only. Avoid contact with eyes. If eye contact occurs, rinse thoroughly with water. If irritation occurs, discontinue use. Keep out of the reach of children. Store in a cool, dry place.

45 AED

6% OFFFeatured

Tree Hut Shea Sugar Body Scrub Strawberry 510gm

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Tree Hut Shea Sugar Body Scrub Strawberry 510gm

Experience an intense exfoliation & reveal soft, glowing skin with the skin-quenching scent of Tree Hut’s Watermelon Shea Sugar Scrub! Made with Sugar, Shea Butter, Watermelon, Vegan Collagen & an array of natural oils like Evening Primrose, Avocado, Macadamia, Sweet Almond, Safflower & Orange Oils.

80 AED

10% OFFFeatured

Bar Soap, Skin Care, Skin Supplements

LightenUp Plus Glycerin Bathing Bar with 4% Shea Butter & Papaya Fruit Extract 100gm

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LightenUp Plus Glycerin Bathing Bar with 4% Shea Butter & Papaya Fruit Extract 100gm

Introducing LightenUp Plus Glycerin Bathing Bar with 4% Shea Butter & Papaya Fruit Extract, enriched with the nourishing properties of Papaya Fruit Extract. This bathing bar is crafted with a moisturizing blend of Coconut Oil and Shea Butter, providing a cleansing and conditioning experience that leaves your skin smooth and energized.

The natural Papaya Enzyme Papain present in this bathing bar helps remove dead skin cells, soothing and softening the skin for a clearer and brighter appearance. Vitamins A and E revitalize dry skin, gently moisturizing while lifting away impurities.

Experience the revitalizing benefits of the natural Papaya Enzyme Papain as it revitalizes, smoothens, and softens your skin. With its rich content of Vitamins A and E, this bathing bar nourishes and heals dry, cracking skin, making it an excellent choice for sensitive-prone skin. It also calms and soothes stressed skin while helping to restore its elasticity.

Directions: For smoother and softer skin, cleanse with warm water and gently massage the bathing bar into a lather. Rinse thoroughly and dry your skin. Avoid the eye area during use.

45 AED

13% OFFFeatured

Neutrogena Visibly Clear Clean & Protect Oil-Free Moisturizer 50ml

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Neutrogena Visibly Clear Clean & Protect Oil-Free Moisturizer 50ml

Neutrogena Visibly Clear Oil-Free Moisturizer with Salicylic Acid helps clear blemishes from the first use. It also helps maintain skin’s defenses for clearer skin with exclusive Clear Defend Technology. This corrective formula helps fight blemishes deep down into pores. Proven to leave skin’s essential nutrients intact and reinforce skin’s natural defense. With its lightweight, easily absorbed formula, this moisturizer provides all-day hydration and helps smooth skin without clogging pores. Its formula helps fade the appearance of blemishes for a clearer, healthier look. Skin is visibly smooth, soft, and clear. Benefits: All-day moisturizer that purifies skin without clogging pores. Cleanses and protects skin with salicylic acid, which helps clear blemishes from the first use. Lightweight, fast-absorbing moisturizer provides 24-hour hydration and leaves your skin feeling soft without clogging pores. Helps maintain skin’s defenses for clearer skin. Formula that fades blemishes And pigmentation for clear skin. How to use: Wet your face with water, apply to your hands and gently massage your face. Rinse well once daily, then increase to twice if desired. If dryness or peeling occurs, reduce use to once daily or every other day. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place.

48 AED

20% OFFFeatured

Final Glow Half-Cast With Tomato Lotion 500ml

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Final Glow Half-Cast With Tomato Lotion 500ml

Before first use, rotate top portion of pump counter-clockwise until it pops up.

Fial Glow Half-Cast is a multi-action whitening cream that lightens firms, specially formulated to improve the skin’s texture & tone, gives complete defense from the sun

Use twice daily

120 AED

11% OFFFeatured

A Bonne Lavender Lush Velvet Sugar Crush – Premium Aromatic Body Scrub (600g)

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A Bonne Lavender Lush Velvet Sugar Crush – Premium Aromatic Body Scrub (600g)

Transform your self-care routine with A Bonne Lavender Lush Velvet Sugar Crush, a luxurious sugar oil body scrub designed to gently exfoliate, deeply nourish, and relax your skin. Formulated with 100% natural sugar and premium coconut oil, it delivers three key benefits in one: gentle exfoliation, skin brightening, and moisture-locking hydration.

Infused with Organic Lavender and Chamomile Extracts, this scrub soothes and calms tired skin while surrounding you with a relaxing, spa-like aroma. The addition of 10x Retinol, Centella Extract, and 10x Niacinamide helps repair the skin barrier, improve texture, and enhance radiance, giving your skin a healthy, glowing finish.

Its fine, non-abrasive texture ensures an effective yet skin-friendly exfoliation, making it suitable for regular use without causing irritation. Ideal for those seeking soft, smooth, and luminous skin with a calming lavender scent.

Key Benefits:

Gentle exfoliation with 100% sugar granules to remove dead skin cells and impurities
Deep hydration from premium coconut oil to keep skin soft and supple
Brightening effect with retinol and niacinamide to enhance skin tone
Soothing care from lavender and chamomile to calm and relax the skin
Improved skin texture with Centella extract to promote a healthy skin barrier

How to Use:
Apply to wet skin and gently massage in circular motions, focusing on rough or bumpy areas. Rinse thoroughly with clean water. Use regularly for best results.

Enjoy the perfect blend of gentle care, deep nourishment, and aromatic relaxation with A Bonne Lavender Lush Velvet Sugar Crush

40 AED

4% OFFFeatured

Anua Birch Moisture Boosting Toner 250ml

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Anua Birch Moisture Boosting Toner 250ml

Anua Birch Moisture Boosting Toner is a hydrating and soothing toner designed to replenish and revitalize the skin. Enriched with birch sap and other natural ingredients, this toner delivers deep moisture and nourishment, promoting a soft, dewy complexion. Its lightweight formula absorbs quickly, making it suitable for all skin types, including sensitive skin.

Key Features:

Deep Hydration: Formulated with birch sap, which is known for its hydrating properties, to provide intense moisture.
Soothing Effect: Calms and soothes the skin, reducing redness and irritation.
Lightweight and Fast-Absorbing: Quickly penetrates the skin without leaving a sticky residue.
Natural Ingredients: Free from harsh chemicals, artificial fragrances, and colors, ensuring a gentle application.
Suitable for All Skin Types: Especially beneficial for dry and sensitive skin.

125 AED

PRODUCTS ON SALES

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7% OFFFeatured

Dietary Supplement, General Supplements, Nutritional Supplement, Wellness

Dr. Pinoca Green Tea Nature Lean Gummies

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Dr. Pinoca Green Tea Nature Lean Gummies
Dr. Pinoca Green Tea Fat Burner Gummies are a delicious and effective way to support your weight management goals. These gummies are packed with the power of green tea extract to help boost metabolism and burn fat.

65 AED

13% OFFFeatured

Skin Doctor Papaya Face & Body Scrub 500ml

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Skin Doctor Papaya Face & Body Scrub 500ml

For smoother and fresher skin with cool moisturizing effect.

Skin Doctor Papaya Face & Body Scrub cleans your skin effectively by removal of dead skin cells and leaves skin healthy with a fresh glow. Our unique formula uses natural papaya to quickly and gently remove dirt and impurities from your skin, leaving it bright, smooth, clear and blemish free.

How to use:

Scoop some of the scrub on to your hands and massage it over your wet face and body using gently circular motions. For extra smooth skin, let the scrub sit on your skin for a couple of minutes. Rinse off the scrub and gently pat your skin dry. Do not rub, as rubbing your skin after exfoliation will irritate it.

35 AED

7% OFFFeatured

AXIS-Y Biome Ultimate Indulging Cream 55ml

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AXIS-Y Biome Ultimate Indulging Cream 55ml

A luxurious cream with a Satin Barrier formulation which creates a thin moisture barrier on the skin, improving skin texture and providing a soft glow from the inside out. In addition to AXIS-Y’s unique Special Biome Blend, the cream features skin lipid components ‘Ceramides + Cholesterol + Fatty Acids’ to help improve skin elasticity. The Special Biome Blend helps to prevent skin oxidation and repair skin biome imbalance which helps with elasticity and skin soothing, while the ‘Ceramides + Cholesterol + Fatty Acids’ helps to firm the skin with the Cholesterol and Fatty Acids, while the Ceramides help to strengthen the skin barrier’s function.

This vegan wrinkle care cream also contains Adenosine, a wrinkle-improving functional ingredient which helps to improve the appearance of fine lines and wrinkles.

140 AED

11% OFFFeatured

Pink Conditioning No Lye Relaxer Super with Shea Butter and Prota-silk

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Pink Conditioning No Lye Relaxer Super with Shea Butter and Prota-silk

40 AED

21% OFFFeatured

African Pride Olive Miracle Anti-Breakage & Growth Protection Growth Oil Treatment 237ml

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African Pride Olive Miracle Heat Protectant & Shine Mist 118ml

African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humidity and frizz. Olive and Tea Tree Oils help to leave hair nourished with a healthy-looking shine. Perfect for straight styling with blow dryers, flat irons, curl wands and other silkening tools. Great as a finisher for weightless, frizz-free shine.

55 AED

15% OFFFeatured

UB Koko Shakira Hand & Body Lotion 473ml

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UB Koko Shakira Hand & Body Lotion 473ml

UB Koko Shakira Hand & Body Lotion 16 oz A creamy moisturizing lotion with Tea Tree Oil, Alpha Hydroxy and pro vitamin to help your skin soft and smooth. Use this luxury lotion all over the body, particularly after bathing. Size. 16 oz Made in USA

55 AED

29% OFFFeatured

Cocoa Expert Moisturizing Cream 125ml

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Cocoa Expert Moisturizing Cream 125ml

Cocoa Expert is a moisturizing care cream based on cocoa butter, which nourishes and hydrates the skin. Its satin effect leaves a pleasant scent on your skin upon application. SPF 20 UVA/UVB protects the skin against damage caused by sun exposure, and prevents signs of aging.

25 AED

5% OFFFeatured

Advanced Clinicals Puffy Eye Serum 52ml

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Advanced Clinicals Puffy Eye Serum 52ml

Transform the look of tired eyes with this rapid soothing, hydrating serum. Absorbs quickly and layers easily under your favorite treatments, creams and makeup. Firms, brightens and tones for a smooth and seamless complexion. Enriched with Gotu Kola and Vitamin E. Eyes look bright, lifted and enlivened. Cooling serum features 2.0% anti-aging peptides.

Dermatologist and allergy tested. Free from parabens, alcohol, dyes, and fragrance.

95 AED

10% OFFFeatured

Shower Gel, Skin Care

PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

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PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

45 AED

11% OFFFeatured

Oserth Smooth Masque 1000ml

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Oserth Smooth Masque 1000ml

A 10-minute reset for parched hair craving serious hydration and glow.

• Marula Oil Penetration: Replenishes dry strands from within
• Cuticle Alignment: Calendula creates sleek, reflective surfaces
• Cold Rinse Boost: Enhances shine when used with cool water
• Vegan Alternative: Replaces traditional silicone-heavy treatments

Your passport to salon-worthy smoothness at home.

310 AED

GIFT SET

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14% OFFFeatured

Lotion, Skin Care

Shea Moisture Coconut & Hibiscus Body Lotion 384ml

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Shea Moisture Coconut & Hibiscus Body Lotion 384ml

SheaMoisture’s Coconut & Hibiscus Body Lotion is a non-greasy formula that gives dry, ashy skin a burst of healing hydration, helping to make your skin soft, smooth and oh-so radiant! It is a hydrating body care treatment made from natural ingredients and it’s the perfect natural skin care solution for dry, sensitive skin.

This Coconut and Hibiscus lotion is the kind of quality skin care treatment you expect from our SheaMoisture line. Our skin-illuminating body lotion is made from a special lightweight Shea Butter formula that absorbs easily into the skin. Upon application, it brightens and evens out your skin tone while providing the level of deep moisturization your skin requires to remain healthy and vibrant. Coconut Oil and Sweet Hibiscus Flower restore moisture and improve the skin’s firmness. The fragrance is also light and beautiful, imparting an addictive, natural aroma to this skin-pampering moisturizing blend.

We pride ourselves on making good body lotion that helps make your skin look and feel soft and supple. And this is why we’ve added Songyi Mushrooms, which elevate this formulation to a whole other level, brightening dull skin and evening skin discoloration to make your skin look gorgeously radiant!

SheaMoisture’s Coconut & Hibiscus Body Lotion contains certified organic Shea Butter, which provides nourishing moisturization to make your skin smooth and irresistible to touch!

60 AED

7% OFFFeatured

Cleansers, Skin Care, Tonners

Eveline Clean Your Skin Purifying & Mattifying Tonic 225ml

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Eveline Clean Your Skin Purifying & Mattifying Tonic 225ml

The Eveline Clean Your Skin Purifying & Mattifying Tonic is a skincare product designed to deeply cleanse, purify, and mattify oily and acne-prone skin.

This tonic helps to eliminate impurities and excess sebum, making it ideal for those who struggle with shine or breakouts.

Removes dirt, oil, and makeup residues, leaving the skin feeling fresh and clean.

Controls excess sebum production and helps reduce shine throughout the day.

Removes dirt, oil, and makeup.
Hydration and comfort to the skin.
Leaving the skin feeling fresh and clean.
Helps reduce shine throughout the day.
Helps combat acne-causing bacteria.

65 AED

17% OFFFeatured

Anti Stretch Marks, Face Cream, Skin Care, Spot Corrector

Dr Vite Rice Milk 3 Plus Whitening Cream 30gm

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Dr Vite Rice Milk 3 Plus Whitening Cream 30gm

Dr Vite Rice Milk 3 Plus Whitening Cream is enriched with the goodness of rice milk to deeply nourish and moisturize the skin. It helps improve skin tone, enhance softness, and support a naturally fresh glow. The lightweight and fast absorbing formula makes it suitable for everyday use on all skin types. Regular use leaves skin feeling smooth, hydrated, and naturally radiant.

25 AED

8% OFFFeatured

BNB Bright Up Vitamin C Mask 120gm

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BNB Bright Up Vitamin C Mask 120gm

Vitamin C Face Mask is a brightening and rejuvenating treatment that infuses the skin with Vitamin C. It helps to even out skin tone, reduce dark spots, and boost radiance while providing deep hydration.

How To Use:

Apply an even layer to clean, dry skin and leave it on for 10-15 minutes. Rinse off with water and gently pat dry. Use 1-2 times a week for glowing, refreshed skin.

55 AED

20% OFFFeatured

Reborn Milk Rose Cleansing Cream 500ml

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Reborn Milk Rose Cleansing Cream 500ml

Cleansing your skin doesn’t need to be complicated. In fact, we’re firm believers in using the power of natural ingredients to do the job. We create our cleansers by effective natural ingredients like essential oils, fresh fruit & infused with natural extracts that provide essential moisture to leave you looking absolutely radiant. This products provide various benefits: they remove makeup, provide a deep cleanse and refresh your skin.

40 AED

8% OFFFeatured

Reborn Hand & Body Lotion With Shea Butter 450ml

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Reborn Hand & Body Lotion With Shea Butter 450ml

Packed with fresh ingredients to soften every bit of your body.Our hands work hard every day – from tying bows and shoes to opening up, picking up, gesturing and so much more. Lavish them with our rich lotion made with rich cocoa and shea butters, and calming herbal infusions for irresistibly soft skin all year round.

55 AED

10% OFFFeatured

Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

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Alada Premium Extra White Skin Booster SPF 70 PA+++ 180ml

Experience the power of intensive whitening and sun protection with Alada Premium Extra White Skin Booster, a concentrated brightening cream from Thailand formulated to transform dull, uneven skin into a radiant, smooth complexion. Unlike ordinary oil-based lotions, this booster features a rich, cream-like texture that absorbs quickly without greasiness delivering visible results from the first use.

45 AED

15% OFFFeatured

Conditioner, Hair Care

Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

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Shea Moisture Aloe Butter Scalp Moisture Conditioner 384ml

Visibly healthier hair and a happy scalp start with a boost of hydration! This system hydrates scalp while leaving hair 8X more moisturized. * Infused with Aloe Butter & Vitamin B3, this conditioner smooths and softens hair while moisturizing scalp to reduce dryness. When used together, this shampoo & conditioner moisturize and strengthen for less breakage and healthier-looking hair.

55 AED

13% OFFFeatured

Skin Doctor Alpha Arbutin Brightening Foaming Face Wash 100ml

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Skin Doctor Whitening Ampoules 3mlx10

Helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone.

Skin Doctor Whitening Ampoules helps reduce the appearance of age spots and freckles as well as giving a more fair skin tone and inhibiting the formation of skin pigments. It gives your skin an immediate radiant and moisturized appearance with elasticity.
Suitable for all skin types, especially for pigmentation skin.

How to use:

Apply ampoule evenly over the cleansed face, massage for 1-2 minutes or until it is fully absorbed. Apply one time per day, either day or night. Discard the bottle after opening.

35 AED

27% OFF

Shower Gel, Skin Care

Jaune D’œuf Treating and clarifying 200gm

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Jaune D’œuf Treating and clarifying 200gm

Jaune D’œuf soap rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Use once or twice a day, morning and evening on damp skin, focusing on rough areas (elbows, knees, heels) then rinse thoroughly.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

40 AED