Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care, Tubes

New Light Lightening Cream with Zaban Extracts 300gm

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New Light Lightening Cream with Zaban Extracts 300gm

The benefits of NEW LIGHT Zaban Super-Fast Skin Brightening Cream: Body and hand cream enriched with Zaban & Bearberry Extracts. Acts as a Moisturizer and Protect against Weather Sensitive Skin It renews surface layers and eliminates dead cells through the combined action of natural extracts and salicylic acid. From the first application, the skin will be soft, smooth, and gently scented. The skin is supple and luminous, the complexion uniform and radiant. Hydrated, plumped, and smoothed, the skin regains its youth.

40 AED

Veet Gold Papaya Super Whitening Soap, Skin Firming & Corrector, 250g

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Veet Gold Papaya Super Whitening Soap, Skin Firming & Corrector, 250g

15 AED

20% OFFFeatured

BNB Rice Brighten & Glow Cream 50ml

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BNB Rice Brighten & Glow Cream 50ml

Rice Extract Cream is a nourishing and rejuvenating cream formulated with organic rice extract, rice bran, and hyaluronic acid to gently exfoliate and restore your skin’s natural glow. This lightweight formula helps to clear dead skin cells, brighten the complexion, and improve skin elasticity for a more youthful, radiant appearance.

Rice Extract Light-Weight Cream gently exfoliates the skin and restores glow. It is formulated with rice bran and hyaluronic acid to clear dead skin cells and nourish the skin. Its smooth light weight formula gives a nourished and moisturized look & will leave you with a more youthful and radiant complexion and Brighten skin tone & erase pigmentation. With natural ingredients It helps to brighten the overall complexion and leave skin more elastic & healthy.

Suitable for: All skin types
Targets: Dullness, pigmentation, dryness, and uneven skin tone
Key ingredients: Rice Extract, Niacinamide, Vitamin C, Hyaluronic Acid, Alpha Arbutin

Benefits:

Gently exfoliates and restores skin glow
Brightens skin tone and erases pigmentation
Deeply hydrates and nourishes the skin
Improves skin elasticity for a youthful, healthy look
Contains natural ingredients for a more radiant and even complexion

This cream provides the perfect solution to brighten, nourish, and restore your skin’s natural radiance with the power of organic rice extract and nourishing oils.

40 AED

20% OFFFeatured

Bar Soap, Skin Care, Spot Corrector

DH7 Paris Gold Lightening Soap with Lemon 200gm

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Highlights:

DH7 Paris Gold Lightening Soap with Lemon 200gm

DH7 Gold Lightening Soap with Lemon 200g cleans your skin and leaves it glowing
Liste INCI : Aqua, Sodium Palmate, Sodium Palm Kernelate, Glycerin, Sorbitol, Parfum, Palm Kernel Acid, Sodium Chloride, Propylene Glycol, Potassium Palm Kernelate, Potassium Palmate Pentasodium, Pentetate Tetrasodium Etidronate, Ascorbic Acid, Citrus Medica Lemoni extract, CI 470055 (D&C Yelow n°10)

120 AED

6% OFFFeatured

Cathy Doll Ready 2 White Whitener Body Lotion 150ml

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Cathy Doll Ready 2 White Whitener Body Lotion 150ml

Transform your skin with Cathy Doll Ready 2 White Whitener Body Lotion, infused with concentrated Glutathione and Arbutin to brighten and nourish for a visibly radiant and glowing appearance. This lightweight, non-greasy lotion penetrates deeply to deliver intense hydration while helping to reduce redness, fade dark spots, and minimize fine lines and wrinkles.

Enhanced with Milk Nano Protein and Korean floral extracts, it provides lasting moisture and a light, sweet fragrance that calms and refreshes the senses. Ideal for daily use, this lotion supports smooth, soft, and luminous skin with a sparkling aura finish.

Key Benefits:

✅Brightens and Evens Skin Tonewith Glutathione + Arbutin
✅Deep Hydrationfrom Milk Nano Protein and Panthenol
✅Reduces Dark Spots and Rednessfor clear, glowing skin
✅Fades Wrinkles and Fine Lineswith Hydrolyzed Collagen & Snail Secretion Filtrate
✅Fresh Floral Scentinspired by Korean flowers
✅Fast Absorbing & Non-Greasy Texture– ideal for everyday wear

How to Use:

Apply an appropriate amount evenly all over the body. Gently massage until fully absorbed. Use daily for optimal results.

75 AED

14% OFFFeatured

Face Wash, Skin Care, Sunscreen

Golden Pearl Neem Face Wash Anti Acne 150ml

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Highlights:

Golden Pearl Neem Face Wash Anti Acne 150ml

Golden Pearl Active Neem Face Wash is a gentle cleanser, which removes dirt and other impurities from your skin, leaving it soft and clean. Rich in Neem and Tea Tree oil extracts, it treats pimples, acne and powerfully prevents future breakouts. Say goodbye to acne with our Active Neem Face Wash.

How to Use: Squeeze a dime-size amount of Golden Pearl Active Neem Face Wash into your palm. Add a few drops of water to make lather. Apply it to your face and neck area and gently massage for 60 seconds. Rinse with warm water and pat dry.

Ingredients: Deionised Water, Cellulose Gum, Sodium Laureth Sulphate, Sodium Lauroyl Sarcosinate, Cocamide Mea, Cocamidopropyl Betain, Propylene Glycol, Salisylic Acid, Tween -20, Sodium Chloride, Neem Extract, Perfume, Apple Green Colour.

30 AED

25% OFFFeatured

Clear Therapy CT+ Lightening Soap Carrot Oil 175g

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Highlights:

Clear Therapy CT+ Lightening Soap Carrot Oil 175g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

7% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods, Solutions, Certified Organic Sweet Almond Oil, 8 fl oz 237 ml

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Highlights:

Now Foods, Solutions, Organic Avocado Oil, 4 fl oz 118 ml

Condition: Skin in need of moisturization.

Solution: Certified Organic Avocado Oil is a natural, nutrient-rich vegetable oil. Heavy in texture, avocado oil helps to keep skin supple, while lubricating the skin and forming a barrier that prevents moisture loss. When used as a massage oil, it’s soft, soothing and leaves no greasy residue.

65 AED

13% OFFFeatured

Majesty Musk Oil Hand And Body Lotion 355ml

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Highlights:

Majesty Musk Oil Hand And Body Lotion 355ml

Highlights Enhances the skin’s defences and preventing future damage Helps to inhibit melanin production and prepares your skin for the next steps of your beauty routine Enriched with fast penetrating nutrients that relaxes rough and dry skin

65 AED

33% OFFFeatured

Creams, Skin Care, Tubes

Melano Civic Gel 30g

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Highlights:

Melano Civic Gel 30g

Melano Civic Gel 30gm is a powerful skin care product with Orange and Lemon Fruit contains very high content of vitamin C skin nourishing

For melasma and skin pigmentation

Remove acne, blemishes and blackheads

Triple action juice very high whitening

skin therapy essentials Gel fits oily, normal, and combination skin

20 AED

PRODUCTS ON SALES

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7% OFFFeatured

Hair Care, Shampoo

Amalico Chebe Chad powder 65g

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Highlights:

Amalico Chebe Chad powder 65g

Strengthens Hair Strands• Promotes Healthy Hair Growth• Softer & Shiner Hair• Prevents Hair Breakage

135 AED

7% OFFFeatured

Vita Glow Skin whitening and anti acne Soap 135gm

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Highlights:

Vita Glow Skin whitening and anti acne Soap 135gm

Vita Glow Skin Whitening and Anti-Acne Soap is a gentle yet effective way to achieve glowing and beautiful skin. With natural and organic ingredients, this soap delivers maximum results without causing any excessive irritation or damage.

Features:

Infused with organic and natural ingredients to ensure safe and gentle use

Formulated with skin-whitening and acne-fighting components to promote clear complexion

Rich in antioxidants to help protect skin against environmental damage

Powerful cleansing properties that remove dirt and grime

Ideal for daily use to keep skin looking healthy and radiant

140 AED

22% OFFFeatured

Pastil Hand Cream Aloevera

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Highlights:

Pastil Hand Cream Aloevera

35 AED

10% OFFFeatured

Pretty Cowry Face Scrub Cream Juicy Peach, 500ml

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Highlights:

Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

10% OFFFeatured

Moroccan Oil Moroccan Soap Aker Fassi 250ml

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Highlights:

Moroccan Oil Moroccan Soap Aker Fassi 250ml

Black Moroccan Soap With Aker Fassi

100% Natural Moroccan Soap

For All Skin Type

Our traditional Black Moroccan Soap is now combined with the red treasure for skin, well-loved in Morocco The AKER FASSI.

It comes from the anemone flower transform naturally to act as a moisturizing and cleansing soap.

It leaves no traces on the skin.

45 AED

20% OFFFeatured

Face Cream, Skin Care

Kanza Two Pieces of Whitening Beauty Cream Cocoa Butter 2X50gm

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Highlights:

Kanza Two Pieces of Whitening Beauty Cream Cocoa Butter 2X50gm

Highlights

Helpful to reduce dark circles resulting in even skin tone
Improve appearance of pigmentation marks and reduce face puffiness
Stimulates skin renewal and helps lighten spots, blemishes

40 AED

10% OFF

Scrubs, Shower Gel, Skin Care

PrettyBe Brightening Body Wash Strawberry 1000ml

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Highlights:

PrettyBe Brightening Body Wash Strawberry 1000ml

45 AED

17% OFFFeatured

Body Mist, Fragrances

Ella James Body Mist (V2) Coconut Amore 240ml

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Ella James Body Mist (V2) Coconut Amore 240ml

25 AED

5% OFFFeatured

Conditioner, Hair Care

Shiseido Fino Premium Touch Hair Conditioner 550ml

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Highlights:

Shiseido Fino Premium Touch Hair Conditioner 550ml

A rinse-off & rejuvenating conditioner for dry damaged & color/perm treated hair.

It helps moisturizing strengthening & repairing Formulated with royal jelly EX & trehalose to moisturize & tame frizzy hair.

Enriched with PCA (Para-chloroamphetamine) & glutamate to strengthen hair from the root.

Contains Lipidure EX to repair hair damage restore natural shine & defends from harmful UV-ray.

Leaves hair nourished & silky smooth.

95 AED

22% OFFFeatured

Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

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Highlights:

Sunshine Naturals Sunshine Naturals Vitamin E Facial Wash 150ml

Sunshine Naturals Vitamin E Facial Wash is a gentle yet effective cleanser that helps deeply cleanse the skin while maintaining natural hydration. It contains vitamin E, known for its antioxidant properties, which protects the skin from free radicals and harmful environmental factors, helping to delay the signs of premature aging.

Benefits and Features:

Contains the antioxidant vitamin E that protects the skin from harmful factors.

Deeply cleanses the skin and removes impurities and excess oils without causing dryness.

Moisturizes the skin and maintains its natural balance, making it suitable for daily use.

Gives the skin a natural radiance and glow thanks to its nutrient-rich formula.

It helps to even out skin tone and reduces the appearance of dark spots, thanks to the effects of vitamin E.

Improves skin texture, making it softer and more elastic.

How to use:

Wet your face with lukewarm water.

Apply an appropriate amount of the wash to the palm of your hand, then gently massage it onto the skin in circular motions.

Rinse your face thoroughly with lukewarm water and pat dry with a soft towel.

35 AED

GIFT SET

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30% OFFFeatured

Oils & Moisturizer, Skin Care

Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

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Highlights:

Silky Cool Green Tea Depilatory Oil Post-Wax Residue Remover & Soothing Hair Removal 500ml

Experience the calming power of green tea with Silky Cool Depilatory Oil, specially formulated to gently remove wax residue and soothe the skin after hair removal. Infused with the antioxidant benefits of green tea, this post-wax oil leaves your skin feeling clean, soft, and revitalized.

Key Benefits

Effortlessly Removes Wax Residue – Cleanses skin after waxing without irritation or stickiness.
Soothes & Calms – Green tea extract helps reduce redness and inflammation post-wax.
Fresh, Clean Scent – Light green tea fragrance leaves a pleasant, refreshing aroma.
Non-Greasy Formula – Quickly absorbs into the skin with no heavy or oily feel.
Ideal for All Skin Types – Gentle enough for sensitive skin and daily use.

35 AED

20% OFFFeatured

Curly & Wavy hair, Hair Care, Hair Styling Products

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

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Highlights:

Every Strand Biotin & Collagen + Rosemary Mint Revatilizing Styling Crème 236gm

What it is: The perfect multi-benefit styler to help achieve a thicker, fuller lookwith added strength and shine, ideal for thin, flat hair. This formula enhances body, fullness, and hold while promoting healthier, stronger hair and scalp.
Why I need it: Embrace effortless style and vibrant locks with our Revitalizing Styling Cr?me. More than just styling, it's a nourishing elixir for your hair, infused with Biotin, Collagen and Rosemary Mint.
How to use it: Apply liberally to damp, detangled hair, section by section from root to tip. Air dry, wash and go, or use a diffuser. It can also be used on dry hair to create thicker, fuller hair that lasts all day.

60 AED

7% OFFFeatured

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

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Highlights:

Silky Cool Professional Hair Shampoo Nourishing Bulk Shampoo with Milk 5 Liter

Silky Cool’s professional 5L shampoos are specially formulated to gently cleanse the hair and scalp while nourishing strands with enriching natural extracts. Ideal for salon use or everyday family care, each variant is infused with a targeted ingredient to support healthy, beautiful hair.

Key Benefits:

Cleanses without stripping natural moisture
Promotes smooth, shiny, easy-to-manage hair
Helps reduce hair breakage.
Safe for daily use and suitable for all hair types
Available in a range of variants tailored to different hair needs
Convenient 5L pump packaging for professional or bulk us

65 AED

5% OFFFeatured

Conditioner, Hair Care

Doo Gro Deep Down Intense Penetrating Conditioner 225gm

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Highlights:

Doo Gro Deep Down Intense Penetrating Conditioner 225gm

Helps restore moisture to dry, damaged, relaxed and chemically treated hair. With a unique blend of natural ingredients, DOO GRO® DEEP DOWN® Intense Penetrating Conditioner repairs damaged hair, helps mend split ends, detangles and helps stop breakage while leaving hair in the very best condition, even after the very first use.
Great for all types of hair including natural, color treated, bleached, weaved, braided and relaxed.

Repairs damaged hair
Soothes Dry Scalp
Restores moisture to dry hair
Helps mend split ends
Helps reduce breakage allowing hair to grow longer

Directions: For best results use at least once a week. After shampooing and conditioning, towel dry hair. On damp hair, generously apply DOO GRO® DEEP DOWN® Intense Penetrating Conditioner. Gently comb or massage through hair. Leave on for 2-5 minutes. For deeper conditioning, leave for 5-15 minutes (use of heat cap, plastic cap or hot towel will increase effectiveness but is not required). Rinse hair thoroughly. Hair is now ready to be styled as usual.

For best results, use the family of DOO GRO® products.

95 AED

6% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Difeel 100% Natural Essential Oil Blends Clarity 30ml

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Highlights:

Difeel 100% Natural Essential Oil Blends Clarity 30ml

Difeel’s Essential Oil Blends are made with 100% Natural Ingredients.
Our Energy Essential Oil Blends helps energy levels.
Helps boost activity.

75 AED

10% OFFFeatured

Moroccan Oil Bath Soap Argan Oil 1000ml

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Highlights:

Moroccan Oil Bath Soap Argan Oil 1000ml

Moroccan Oil Bath Soap with Argan Oil is a luxurious, moisturizing soap that combines the nourishing benefits of Moroccan oil with natural ingredients to cleanse and hydrate your skin.
Ideal for daily use, this soap offers a refreshing bathing experience while leaving your skin feeling soft, smooth, and rejuvenated.
Rich in essential fatty acids and antioxidants, Moroccan oil helps to deeply hydrate and nourish the skin.
Made with high-quality, natural ingredients that are gentle on the skin, free from harsh chemicals and synthetic fragrances.
Designed to lock in moisture, ensuring your skin stays soft and hydrated throughout the day.
Forms a rich, creamy lather that glides easily over the skin, providing a soothing and indulgent bathing experience.

45 AED

12% OFFFeatured

Kojique Lightening Body Milk with Kojic 300ml

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Highlights:

Kojique Lightening Body Milk with Kojic 300ml

This milk suitable for all skin types gives your skin clarity and harmony. It intensely regulates your complexion and meticulously protects your epidermis.

75 AED

25% OFFFeatured

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Jelly 600ml

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Highlights:

Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Jelly 600ml

30 AED

11% OFFFeatured

Yong Chin Platinum Perfumed Lotion Forever 180gm

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Highlights:

Yong Chin Platinum Perfumed Lotion Forever 180gm

For soft and smooth skin. Long-lasting perfume.

Yong Chin Mine Forever Platinum Perfumed Lotion is an infusion with sweetened flora and our exclusive daily moisture complex.
The lotion contains high amount of vitamins that skin loves and softens, smoothens and nourishes your skin. It is highly enriched with protective ingredients of vitamins E and B and offers a fast-absorbing non-greasy formula with a fragrance that lasts all day long.

How to use:

Apply a thin layer over the skin and massage until absorbed.

40 AED

13% OFFFeatured

Face Powders, Make Up

Femfresh Talc Powder For Intimate Hygiene 200gm

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Highlights:

Femfresh Talc Powder For Intimate Hygiene 200gm

Femfresh Talc Free Powder 200g Lightly Fragranced Absorbent Powder Dermatologically Tested for Everyday Use A delicately fragranced, gentle powder specially formulated for all over freshness. Femfresh Powder is talc free, dermatologically and gynecologically tested and suitable for intimate feminine use.

Use :

everyday as part of your personal freshness routine to help you feel dry, fresh and confident. Apply daily after bath or shower to absorb residual moisture.

Ingredients:

Zea Mays, Tricalcium Phosphate, Parfum, Alpha Isomethyl lonone, Amyl Cinnamal, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Butylphenyl Methylpropional, Citronellol, Eugenol, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Hydroxyisohexyl 3 Cyclohexene Carboxaldehyde, Isoeugenol, Limonene, Linalool.

35 AED