Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Melano Snail Moisturizing Lotion 300ml

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Melano Snail Moisturizing Lotion 300ml

Great for moisturizing skin because it contains hyaluronic acid.

Reduce hyperpigmentation, the glycolic acid also helps to peel the skin gently.

Have anti-aging properties that reduce the appearance of lines and wrinkles.

Overview

Melano lotion is used on clean skin, better to be used directly after showering. Put an appropriate amount of lotion on your hands and gently massage it into your skin

35 AED

10% OFFFeatured

Shea Moisture African Black Soap Soothing Body Wash 384ml

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Shea Moisture African Black Soap Soothing Body Wash 384ml

Say goodbye to blemishes on your acne-prone skin with this SheaMoisture African Black Soap Body Wash. African black soap is a time-honored beauty secret and we’ve created our own black soap body wash formula made from natural ingredients such as skin-quenching certified organic Shea Butter and Cocoa Pod Ash. The addition of Oats helps our formula gently cleanse the skin, helping remove impurities and dead skin cells that often afflict troubled skin. Oat Extract also helps calm skin, while soothing Aloe brings needed conditioning to dry skin.

This all-purpose naturally balancing body wash combines can be a welcome addition to your skin cleansing and clarifying routine. Use it to reduce blemishes on the face and body in place of ordinary soap.

45 AED

Biolight Hibiscus Flower Lightening Shower Gel 500ml

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Biolight Hibiscus Flower Lightening Shower Gel 500ml

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

25 AED

Shaving Gel, Skin Care

Perfect Glow Clarifying Shower Gel 1000ml

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Perfect Glow Clarifying Shower Gel 1000ml

Perfect Glow Carrot Shower Gel The Exfoliating, Clarifying & Purifying Shower Gel lightens skin tone and gently erases dead cells. Enriched with carrot extracts, having important properties; it gently cleanses the skin, eliminates dead cells and restores the radiance of the face and body. Results: The skin is plumped, rehydrated and regains its luminosity. This exfoliating shower gel helps reduce dark spots as well as complexion imperfections. Used on the face or on the body, this cleansing prepares the skin and is an essential base to refine its skin texture and reveal its beauty.

40 AED

14% OFFFeatured

Disaar Papaya Whitening Lotion 600ml

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Disaar Papaya Whitening Lotion 600ml

Leaves skin looking radiant and natural all day long. Lightweight and silky, looks and feels like a

Covers blemishes, redness, dark spots, dark circles, pores and fine lines/wrinkles. The pigments blend seamlessly to the skin leaving a natural, matte finish.

Adapts to almost light to medium skin tones by itself for custom coverage. Suitable for all skin types.

The pigments blend seamlessly to the skin leaving a natural, matte finish. Use it alone or together with other makeup products as a perfect, true-to-life filter. Vegan, formulated with natural minerals.

Directions for use: Apply over the day cream and spread evenly. until the desired coverage is achieved. Can also be used as a concealer to cover small imperfections. Due to the matte surface, no powder is required.

30 AED

25% OFFFeatured

Valera Soap Licorice

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Valera Soap Licorice

15 AED

20% OFFFeatured

A Bonne Thousand White Rose Sakura Multicolour Whip Soap 100gm

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A Bonne Thousand White Rose Sakura Multicolour Whip Soap 100gm

Highlights

Proficiently anchored to offer a higher level of functionality and efficiency
It also helps to deodorize with confidence to protection
Minimize pores and enlarged fillings.

20 AED

17% OFFFeatured

Creams, Skin Care, Tubes

Gold Skin Clarifying Cream Tube with Snail Slime 50gm

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Gold Skin Clarifying Cream Tube with Snail Slime 50gm

The fast-acting tube cream GOLD SKIN acts against impurities and certain skin conditions such as eczema, psoriasis and allergies. It helps to even out the complexion.

Product benefits

Intensely moisturises the epidermis.
Acts against impurities and certain skin conditions.
Softens and smoothes the epidermis.
Helps to even out the complexion

How to use

Apply the cream tube GOLD SKIN on the dark areas (elbows, phalanges, knees…).

25 AED

17% OFFFeatured

Ujooba Face And Body Scrubs Mix Fruits 250ml

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Ujooba Face And Body Scrubs Mix Fruits 250ml

Revitalize your skin with the power of nature’s finest fruits! The Ujooba Brightening Face & Body Scrub combines the exfoliating benefits of mixed fruits to give your skin a healthy glow. With a blend of strawberries, blackberries, and citrus, this scrub gently removes dead skin cells, unclogs pores, and leaves your skin feeling smoother and refreshed.

Brightening Formula: Helps to visibly brighten your skin for a more even complexion.
Natural Exfoliation: Made with real fruit extracts, this scrub provides a gentle exfoliation, perfect for removing impurities without causing irritation.
For Face & Body: Ideal for daily use on both your face and body, ensuring smooth and radiant skin all over.
Suitable for All Skin Types: Whether your skin is dry, oily, or sensitive, this scrub is formulated to work effectively on all skin types.
Size: 300ml

Give your skin the care it deserves with the Ujooba Brightening Face & Body Scrub—your key to softer, fresher, and more radiant skin!

25 AED

10% OFFFeatured

Pretty Be Gentle & Purity Blueberry Bath & Shower Gel 1000ml

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Highlights:

PrettyBe Mango Whitening and Exfoliating Shower Gel 1000ml

Pretty Be Gentle & Purity Blueberry Bath & Shower: is a mild cleanser that gently refreshes and nourishes the skin. Infused with blueberry extracts, it leaves your skin feeling soft, clean, and delicately scented. Ideal for daily use for a pure and soothing shower experience.

If you’re searching for a solution to maintain flawlessly smooth skin that fits seamlessly into your daily routine, look no further than Pretty Be Smooth. Crafted to provide effective, gentle care, this product transforms your skincare regimen into a luxurious experience. Designed for comfort and results, Pretty Be Smooth is the ideal companion for anyone looking to nourish and protect their skin effortlessly.
Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L isn’t just a product – it’s a commitment to healthier-looking skin. The innovative formula is lightweight, making it perfect for daily use without clogging pores or leaving greasy residue.
Infused with skin-loving ingredients, Pretty Be Smooth & Clean Oud Wood Bath & Shower Gel 1L actively replenishes moisture while shielding your skin from environmental stressors. Say goodbye to common irritations and hello to soothing, rejuvenated skin with every application.
Whether you’re preparing for work, a casual outing, or a special occasion, this product effortlessly complements your routine.

45 AED

PRODUCTS ON SALES

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7% OFFFeatured

Mask, Skin Care

Petal Fresh Papaya & Turmeric Facial Mask 200ml

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Petal Fresh Papaya & Turmeric Facial Mask 200ml

Petal Fresh Papaya & Turmeric Facial Mask, Pure Brightening, Clean Skincare, Pair With Facial Cleanser, Vegan and Cruelty Free, 7oz

Our Petal Fresh Pure Brightening Facial Mask is full of natural and key ingredients that brightens a dull complexion and draws out impurities to reveal skin’s true luminosity. The powerful combination of Papaya, Vitamin C and Turmeric absorbs excess oils and purifies the skin leaving your skin renewed and visibly brighter after every use. Designed to be used 1 to 3 times a week on clean skin.

65 AED

7% OFFFeatured

Sunny Isle Rosemary Mint Hair & Strong Roots Masque 473ml

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Sunny Isle Rosemary Mint Hair & Strong Roots Masque 473ml

Our Sunny Isle Rosemary Mint Hair and Strong Roots products are packed full of more than 32 essential oils including Biotin and authentic Jamaican Black Castor Oil. This powerful Double Growth Formula promotes and improves Hair Growth.

Sunny Isle Rosemary Mint Hair and Strong Roots Masque damage reversal formula is a deep conditioning and hydrating hair masque that helps to strengthen and restore damaged or chemically processed hair. Instantly transforms the texture of your hair leaving it soft, silky, healthier, stronger and easier to manage.

65 AED

3% OFFFeatured

Q7 Paris Skin Brightening Lotion With Almond Oil 500ml

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Highlights:

Q7 Paris Skin Brightening Lotion With Almond Oil 500ml

Q7 Paris Skin Brightening Lotion with Almond Oil.

Formulated by skincare experts to lighten dark spots, even skin tone, and fade discolouration.
Targets dark spots and uneven complexion caused by aging, hormonal changes, and UV exposure.
Controls the pigmentation process, targets brown spots, evens complexion, and adds radiance.
Recommended for twice-daily use, with all-over body daily use in conjunction with other Q7Paris products.

195 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Cucumber 225ml

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Highlights:

Skin Doctor Facial Cleanser Cucumber 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Cucumber extract that helps prevent environmental damage and signs of aging. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

17% OFFFeatured

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

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Highlights:

Biocos Aloe Vera Soothing Gel 92% Hydrates & Nourishes with Aloe Vera

Instant Skin Relief: Perfect for treating minor scrapes, burns, and bumps, this soothing gel provides immediate relief and accelerates skin recovery.
Calms & Hydrates Irritated Skin: Aloe Vera’s natural cooling properties calm rough, sunburned, or irritated skin, restoring moisture and comfort.
Antioxidant-Rich & Rejuvenating: Packed with antioxidants, this gel nourishes and rejuvenates the skin, helping to reduce inflammation and promote healing.
Versatile Skincare Solution: Ideal for daily use as a moisturizer, it hydrates dry skin and maintains a smooth, refreshed complexion.
Balances Skin Tone & Texture: Regular use helps improve skin texture and tone, leaving it soft, even, and radiant.

25 AED

10% OFFFeatured

Conditioner, Hair Care

OGX Thick & Full+ Biotin & Collagen Conditioner 385ml

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OGX Thick & Full+ Biotin & Collagen Conditioner 385ml

Revive lacklustre locks with the OGX Thick & Full+ Biotin & Collagen Conditioner. On a mission to help you fall in love with your natural hair, OGX’s formulas are packed with essential oils and intoxicating fragrances. Lightweight but luxurious, the conditioner coats the strands in nourishment. Ideal for those with finer or limp hair types, this weightless cream is filled with nutrients, nurturing the hair without weighing it down.

Feeding essential hydration deep into the follicle, this innovative blend can help you achieve longer, stronger locks. Saturated with Biotin, the conditioner is packed with vital nutrients that work to create the optimum environment for growth, strengthening weakened or damaged strands. Also infused with Collagen, the formula works to reinforce the hair’s natural barriers, including the precious moisture seal, helping your tresses to hold onto hydration for longer. What’s more, Hydrolyzed Wheat Protein gives the appearance of thicker, fuller hair, fighting frizz and combatting breakage. Transform your crown from weak and limp to strong and shining with this reparative conditioner.

Sulphate-free.

45 AED

25% OFFFeatured

Eye & Lip Care, Lipstick, Make Up, Skin Care

Lady Diana Daily Care Moisturizing Water Melon Lip Balm 4.5gm

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Highlights:

Lady Diana Daily Care Moisturizing Water Melon Lip Balm 4.5gm

Lady Diana watermelon extracts lip balm give you a soft shine. Lady Diana lip balm shielding your delicate lips. So you can enjoy the outdoors with confidence, knowing your lips are safeguarded against weather.

15 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Castor Oil Hair & Scalp Conditioner 340gm

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Highlights:

Blue Magic Castor Oil Hair & Scalp Conditioner 340gm

Blue magic – castor oil hair & scalp conditioner with 100% pure castor oil

Made with 100% Pure Castor Oil Shea Butter and Aloe Vera

100% NATURAL

Contains pure castor oil and a combination of nature’s finest ingredients

The enriched, maximum

35 AED

22% OFF

Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

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Highlights:

Waouh Clarifying Complexion Correction Cleaner Lotion 100ml

the actives to go deep into skin and provide rich nourishment and moisturization. This enables a long lasting 48-hour moisturization.

35 AED

17% OFFFeatured

Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

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Highlights:

Kojie San Dream White Anti-Aging Cream with Sunscreen 30gm

With SPF30, this lightweight formula contains youth regenerating properties of Milk Peptide Complex (MPC) and skin conditioners that provide moisture with continuous use. It helps lighten skin and provides skin protection form harmful effects of the sun for a fairer, younger looking skin. Paraben Free, Hypoallergenic 30g

25 AED

GIFT SET

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29% OFFFeatured

Hair Care, Relaxer

ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

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ORS Olive Oil Built-In Protection New Growth No-Lye Hair Relaxer – Normal Strength

Organic Root Stimulator olive oil new growth Relaxer, normal protect your while you process it with the Olive oil new growth normal hair Relaxer from ORS. This kit offers built-in protection for new growth in a single application kit. Infused with all-natural olive oil, This No-Lye hair Relaxer Kit is just right for touch-ups and shorter hairstyles. Rich in fatty acids, The olive oil helps to moisturize your hair and add shine to the relaxer application.

How To Use

Follow step by step guide in the kit to avoid skin and scalp irritations.

25 AED

10% OFFFeatured

Melano Red Carrot Shower Gel Scrub 1000ml

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Highlights:

Melano Red Carrot Shower Gel Scrub 1000ml

Melanotone Red Carrot Shower Gel Scrub is an exfoliating shower gel infused with natural red carrot extract, designed to reveal soft, smooth, and radiant skin. Its antioxidant-enriched formula helps eliminate impurities while stimulating cell renewal. Thanks to its exfoliating micro-grains, it deeply cleanses without irritating the skin. Used regularly, it evens out skin tone and restores vitality. Ideal for all skin types, this product leaves skin feeling refreshed and visibly brighter. A true beauty ritual for silky-smooth, radiant skin every day.

45 AED

6% OFFFeatured

Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

Feminine Care, Personal Care

Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

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Highlights:

Eveline White Prestige 4D Whitening Daily Intimate Gel 250ml

A daily gel for the intimate area formulated with FRACTO ILLUMI LASER cutting-edge technology with Lumiwhite Complex that breaks down the melanin accumulated at the place to whitens the area.
Enriched with lactic acid and chamomile extracts that gently washes the sensitive area and moisturize it up to 48h after using.
Free from alcohol, soap, and colorants, and suitable for all skin types, even sensitive.

It refreshes the skin leaving it smooth and moisturized.

85 AED

18% OFFFeatured

Mekako Gluta-LCP 15Plus Whitening Face Cream 120ml

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Highlights:

Mekako Gluta-LCP 15Plus Whitening Face Cream 120ml

with NATURAL EXTRACTS

and GLUTATHIONE + NIACINAMIDE

Infused with NATURAL EXTRACTS (Lemon, Carrot Oil, Honey, Papaya) associated with GLUTATHIONE and NIACINAMIDE, it delivers a Clear Tone and skin glowing radiance.

The rich formula absorbs easily, leaving skin supple, smooth and perfumed.

45 AED

25% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 190ml

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Highlights:

Head & Shoulders Extra Volume Anti-Dandruff Shampoo 190ml

Created with a unique volumizing formula, Head & Shoulders Extra Volume Anti-Dandruff Shampoo delivers 24-hour volume to lifeless, lifeless, flat, manageable hair.

Now up to date with the highest standards of modern beauty, and with a tried and tested active formula for dandruff protection, Head & Shoulders shampoo keeps your hair thick, healthy, full of life, and 100% dandruff-free.

Benefits and Features:

Eliminates dandruff 100% (visible dandruff, with daily use).

A unique formula that thickens hair.

It gives hair density and vitality for up to 24 hours.

4 effective formulas: Clean, protect, and moisturize the hair and scalp (with regular use).

For a beautiful appearance and the ability to comb hair quickly.

A gentle and pH-balanced shampoo for daily use.

For fine, irregular, colored, or chemically treated hair.

How to use:

Apply onto wet hair wash and rinse.

15 AED

25% OFFFeatured

Creams, Skin Care, Spot Corrector

Pure Carrot Flawless Moisture Surge Facial Cream 30gm

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Highlights:

Pure Carrot Flawless Moisture Surge Facial Cream 30gm

Pure Carrot Flawless Moisture Surge Facial Cream SPF 20 and Vitamin A & E are included in Pure Carrot Flawless Moisture Surge Facial Cream to protect and enrich the skin while providing intense moisture to dry skin. It hydrates and renews the skin, leaving it soft and smooth and free of wrinkles and fine lines.

45 AED

11% OFFFeatured

Oils & Moisturizer, Skin Care

Ascobic VIT-C Brightening Glowing Face Body Oil SPF 45 300ml

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Highlights:

Ascobic VIT-C Brightening Glowing Face Body Oil SPF 45 300ml

40 AED

BronzTone Concentrated Clarifying intense Face Lotion 60ml

Serums, Skin Care, Spot Corrector

BronzTone Concentrated Clarifying intense Face Lotion 60ml

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Highlights:

BronzTone Concentrated Clarifying intense Face Lotion 60ml

BronzTone concentrated lotion is formulated to clear and even your skin tone without leaving behind any residue. Its concentrated formula brightens and rejuvenates your skin.

30 AED

13% OFFFeatured

Valera Peel Off Mask Licorice

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Highlights:

Valera Peel Off Mask Licorice

35 AED

15% OFFFeatured

Rapid Clair Aloe Vera Super Lightening Cream 250ml

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Highlights:

Rapid Clair Aloe Vera Super Lightening Cream 250ml

Discover the lightening power of Rapid Clair Aloe Vera Super Lightening Cream. With its aloe vera-based formula, this product hydrates and softens the skin while reducing dark spots and evening out the complexion. Its 250ml format ensures long-lasting use for healthy, glowing skin.

55 AED