Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Lotion, Skin Care

Valera Charming Body Lotion

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Valera Charming Body Lotion

35 AED

4% OFFFeatured

Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

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Fair & White Maxi Tone Lightening & Rejuvenating Lotion 350ml

Maxi Tone combines a lightening active ingredient with the antioxidant properties of Vitamin E, it evens out and brightens the complexion.

120 AED

25% OFFFeatured

Yong Chin YC Honey with Papaya Herbal Soap 100gm

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Yong Chin YC Honey with Papaya Herbal Soap 100gm

A herbal soap for skin brightening and moisturizing.

It contains natural extracts of honey, papaya, and herbal ingredients that work on lightening the skin and evening out its tone, thanks to its rich formula of vitamins and moisturizing ingredients for the skin, which help in rejuvenating the face and highlighting the beauty of the skin.

A pH-balanced soap suitable for all skin types, for both the face and body, it helps in deep cleansing and evening out the skin tone, providing a gentle and soft extended effect.

Directions for Use:

Apply on wet skin, massage to create lather, then rinse thoroughly with fresh water.

It is recommended to use it twice daily.

15 AED

15% OFFFeatured

Bar Soap, Fragrances, Roll On, Skin Care

Fair and White Exclusive Vitamin C Exfoliating Soap For Cleansing 200g

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Fair and White Exclusive Vitamin C Exfoliating Soap For cleansing 200g

Its formula is enriched with Apricot kernels so that it rubs and cleanses all dead cells and impurities responsible for dull complexions. These exfoliating agents are combined with the brightening properties of the Vitamin C

55 AED

8% OFFFeatured

Eye & Lip Care, Skin Care

ACM Depiwhite Eye Contour Gel For Dark Circles & Puffiness 15ml

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ACM Depiwhite Eye Contour Gel For Dark Circles & Puffiness 15ml

A specialized product to brighten and tone the eye area. It aims to minimize dark circles and pigmentation, leaving the skin around the eye area bright and supple.

Features:

Reduces dark circles: Reduces the appearance of dark circles, helping to improve the appearance of the eyes.
Intense Moisturizing: Contains moisturizing ingredients that promote skin softness and reduce dryness.
Lightweight formula: Fast-absorbing gel, making it suitable for daily use without leaving a greasy residue.
Suitable for sensitive skin: A gentle formula that is suitable for the sensitive eye area.

How to use:

Facial cleansing: Wash your face thoroughly and gently pat dry.
Apply the gel: Apply a small amount of gel around the eye area using your fingertip.
Massage gently: Gently massage the gel until it is fully absorbed.
Frequent use: Best used morning and evening for best results.

Warnings:

Avoid contact with eyes; if this happens, rinse thoroughly with water.
Please perform a sensitivity test on a small area of skin before full use.
Store in a cool, dry place away from direct sunlight.

110 AED

7% OFFFeatured

Creams, Skin Care, Skin Supplements

LightenUp Plus Lightening Gel Pump 30ml

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LightenUp Plus Lightening Gel Pump 30ml

Experience the refreshing scent and transformative effects of our LightenUp Plus Lightening Gel Pump. This potent gel is specially formulated to restore a clear, even-toned, and luminous complexion, targeting common skin concerns such as brown patches triggered by pregnancy, medications, acne scars, sun damage, and age spots.

Infused with the rich properties of Coconut Oil, this gel also softens dry and rough skin in stubborn areas such as elbows, knees, knuckles, and feet. LightenUp Plus Lightening Gel is designed to safely and effectively penetrate the skin, quickly absorbing to lighten existing skin imperfections and prevent the formation of new spots.

Directions: Apply a thin layer of Lighten Up Gel to dark discolored areas on dry, cleansed skin, preferably at night. For comprehensive protection, follow up with our Skin Protect SPF 50 sunscreen daily, both during and after treatment, to prevent further skin discoloration.

Key Ingredient: Alpha Arbutin

130 AED

25% OFFFeatured

Noor Lemon Whitening Soap

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Noor Lemon Whitening Soap

Noor Gold Avocado Whitening Soap is a whitening soap designed to promote brighter, healthier, and more radiant-looking skin. Enriched with avocado and botanical extracts, this best whitening soap helps improve skin appearance by reducing the look of uneven tone and dullness while supporting a natural glow.

Formulated for daily use, this whitening soap deeply cleanses the skin, removing impurities and leaving it feeling fresh, smooth, and revitalized. With consistent use, this best whitening soap helps maintain clean, glowing, and visibly refreshed skin, making it an ideal choice for everyday skincare.

Benefits

Helps promote brighter and more even-toned skin
Supports reduction of hyper-pigmentation and dark spots
Helps improve the appearance of acne scars and marks
Boosts skin radiance for a healthier-looking complexion

Ingredients

Deionized Water, Lauric Acid, Palm Oil, Palm Kernel Oil, Sodium Hydroxide, Glycerin, Sorbitol, Stearic Acid, Olive Fruit Oil, Lemon Extract, Fragrance, Titanium Dioxide, Phenoxyethanol, DMDM Hydantoin, BHT, Wheat Germ Oil, Talc, Sodium Lactate, Colouring Agent

How to Use?

Rinse face and body with lukewarm water.
Make a rich lather, ensuring that all parts of the skin are covered properly.
After making lather, leave it for few minutes.
Massage gently and wash with water.
Use twice daily.

15 AED

8% OFFFeatured

Healthy Glow Body Pro Lightening Milk Lotion 400ml

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Healthy Glow Body Pro Lightening Milk Lotion 400ml

Transform your skin with Healthy Glow Lightening Milk. Formulated with Alpha Arbutin & Kojic Acid and other actives effectively lightens the skin to give a clear smooth supple young fairer looking complexion, free from blemishes. It fades dark spot and moisturizes the skin lastingly. It is non-sticky and absorbed into the skin quickly without leaving any sticky feel.

Benefits

This is a body lotion with Alpha Arbutin and Kojic Acid. It effectively lightens the skin for a visible enhanced skin tone free from dark spots, stretch marks and other skin blemishes.

Usage – apply gently all over the body with special attention to dry areas. Slowly massaging it in. Best used after bath and with the shower cream.

120 AED

6% OFFFeatured

Fair & White Original Brightening Serum for Face & Body 30ml

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Fair & White Original Brightening Serum for Face & Body 30ml

Specifically formulated to even out overall facial discoloration. Reduces stubborn blotchy, brown spots, acne scarring and/or uneven skin tone with potent agent. A light serum is usally preferred by consumers who have oily/combination/blemish prone skin. Leaves skin feeling soft and silky.

Directions:

Apply a thin layer of Lightening Serum to affected areas on dry, cleansed skin, preferably at night. Let dry. Recommendation: Follow up with daily during and after brightening treatment to maintain even skin tone. Skin Protect SPF 50 Sunscreen Skin type: Oily and combination skin Main Ingredient:1.9 % Hydroquinone (Hydroxyphenol)

75 AED

11% OFFFeatured

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

Moisturizers, Oils & Moisturizer, Skin Care, Tubes

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

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Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

This treatment divinely nourishes dry skin, gives it a natural glow and helps fight against tugging. The skin is softened, unified, and soft.

85 AED

How to use:

Scalp Treatment: Section hair into 4 parts, apply oil to the scalp, massage, and comb through to ends. Daily use: apply a small amount to scalp and hair. Split end care: Apply to ends, cover with a plastic cap for 10 minutes, then rinse.

40 AED

4% OFFFeatured

Medicube Kojic Acid Turmeric Night Wrapping Mask 75ml

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Medicube Kojic Acid Turmeric Night Wrapping Mask 75ml

Meet Mediheal, the Seol born beauty brand famed for its innovative sheet mask specialties. With clinically proven ingredients and targeted formulations, Mediheal delivers dermatologically backed skincare solutions to hydrate, brighten, tackle fine lines and comfort irritable complexions. Catering to our blemish-related concerns, the brand brings together two clarifying heroes in the Madecassoide Blemish Bundle.

Suitable for sensitive and blemish-prone skin, the Mediheal Madecassoide Blemish Bundle reduces the appearance of redness and breakouts to support a more even-toned complexion.

Featuring the serum-soaked toner pads and water-light treatment, this duo calls upon the powers of madecassoide (from the centella asiatica plant) to soothe and seal in comforting moisture. The brand’s patented liposome delivery system and Microparticlized CalmingTox™ complex ensure that the essences are absorbed with maximum efficacy, leaving the skin feeling soft, plumped and purified after each application.

125 AED

11% OFF

Diamond White Lightening Cream 250ml

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Diamond White Lightening Cream 250ml

Diamond White super-treating beauty Cream is formulated with argan oil and valerian extract, the best moisturizers and skin repair ingredients. Working in synergy with our skin lightening and whitening ingredients, Diamond White milk fights against all hyper pigmentary problems, pregnancy marks, acne, and sunspots.

Application

Use Diamond White treatment milk one (1) or (2) times a day on the face after bathing.

Precautions

If irritation occurs, discontinue use. For external use only. Do not use on children under 12 years old.

40 AED

7% OFFFeatured

QEI+ Paris Oriental Facial Cleanser Toner 500ml

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QEI+ Paris Oriental Facial Cleanser Toner 500ml

The East unveiled us its beauty secrets and QEI + provides a service to your skin. The Tonic lotion Oriental is a toning and invigorating lotion.

280 AED

7% OFFFeatured

AXIS-Y Vita Frost Chilling Essence 50ml

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AXIS-Y Vita Frost Chilling Essence 50ml

A soothing essence featuring Vitamin E with small white capsules which quickly reduces redness, cools down the skin with vegan cooling extracts, and improves skin barrier function for healthier skin. Feel the relaxing cooling sensation as the airy water texture melts into your skin.

During the warm summer season, more time spent outdoors and more time in the hot air means the skin is more frequently exposed to the heat, leading to a higher chance of skin irritation and redness as well as raised skin temperature. And what better way to cool down the skin than with a light and refreshing skin essence? This refreshing essence has the natural extracts and antioxidants to set your skin up perfectly for a warm summer’s day.

130 AED

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Lotion, Skin Care

Pretty Be Moisturising And Nourishing Vitamin E Lotion 550ml

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Pretty Be Moisturising And Nourishing Vitamin E Lotion 550ml

20 AED

22% OFFFeatured

Simple Clear Pore Scrub 150ml

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Simple Clear Pore Scrub 150ml

Refresh and renew your skin with new Simple Daily Skin Detox Clear Pore Scrub, our exfoliating scrub specially designed for oily skin. Blended with thyme, zinc and witch hazel, this facial scrub cleanses deep down to help eliminate pore-clogging dirt, oil and make-up to leave skin purified. Added bamboo exfoliators…

35 AED

13% OFFFeatured

Activex Rosemary Shampoo 500ml

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Activex Rosemary Shampoo 500ml

Cleanse and refresh your hair with Activex Rosemary Hair Shampoo. This gentle formula is enriched with rosemary extract and pro-vitamin B5 to cleanse away dirt and oil while nourishing your scalp. It helps promote healthy, vibrant hair and leaves your locks feeling soft, smooth, and revitalized. Perfect for daily use, this shampoo is suitable for all hair types and keeps your hair looking its best.

Why You’ll Love It:

Gently cleanses while nourishing your scalp.
Enriched with natural rosemary extract for hair vitality.
Promotes soft, smooth, and manageable hair.
Suitable for all hair types and everyday use.

35 AED

25% OFFFeatured

Skin Doctor Saffron & Almond Whitening Spa Soap 100gm

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15 AED

25% OFFFeatured

Yong Chin Cucumber Herbal Soap 100gm

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Yong Chin Cucumber Herbal Soap 100gm

YC Cucumber Herbal Soap contains natural cucumber extract to effectively whiten and brighten the skin. It helps eliminate dead skin cells, dirt, and residue, revealing youthful and clean skin.

15 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Avocado Glowing Cream 20gm

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Arena Gold Avocado Glowing Cream 20gm

How to use Cream :

Take the substantial amount of the Arena gold beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage

25 AED

17% OFFFeatured

Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

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Dr Rashel Collagen Essence Micellar Cleansing Water 300ml

All –in-1 Removes even waterproof makeup+ cleanses+ firming

No rinse, no harsh rubbing Face, lip,eyes

All skin type, even sensitive skin

Benefits:

This formula is enriched with collagen, known for enhances skin elasticity, firmness, Anti-aging. It easily removes all impurities and makeup from the face, eyes and lips, even long-lasting products; can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, firming and smooth.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in morning or evening .No need to rinse.

25 AED

11% OFFFeatured

CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 473ml

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CeraVe Itch Relief Moisturizing Cream for Dry and Itchy Skin 473ml

CeraVe Itch Relief Moisturizing Lotion temporarily relieves itching associated with minor skin irritations, insect bites and sunburn. Formulated with the anti-itch ingredient, Pramoxine Hydrochloride 1%, this product provides fast-acting, long lasting temporary itch relief. This itch relief lotion also contains three essential ceramides that helps repair and restore the skin’s barrier all in an emollient-based cream with a light-weight, velvety texture. Steroid-free Fragrance-free Non-comedogenic Sulfate-free Gentle, non-irritating formula Accepted by the National Eczema Association Key Ingredients: 1% Pramoxine Hydrochloride: Provides fast-acting, long-lasting, temporary itch relief Ceramides: Essential for healthy skin, ceramides help restore and maintain the skin’s natural barrier

125 AED

15% OFFFeatured

Vaseline Intensive Care Healthy Hands Stronger Nails with Keratin Non-Greasy Hand Cream, 75ml

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Vaseline Active Fresh 48H Protection Pro Derma Deodorant Body Spray 250ml

17 AED

13% OFFFeatured

Skin Doctor Coffee Anti-aging Facial Scrub 150ml

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Skin Doctor Coffee Anti-aging Facial Scrub 150ml

Vegan Formula, enhanced elasticity, radiance and smoothness for a younger looking skin.

Skin Doctor Anti-aging Coffee Facial Scrub rich in anti-oxidants offers a unique formula that gets rid of dead skin cells and deeply cleanses the skin by removing dirt, excess oil and blackheads making it looking soft and younger.
Enhanced elasticity, radiance and smoothness for a younger looking skin.

35 AED