Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Scrubs, Skin Care

Pastil Face & Body Scrub Nila Zarka

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Pastil Face & Body Scrub Nila Zarka

35 AED

11% OFFFeatured

Vaseline Advanced Repair Body Gel Oil 200ml

Body Gel, Lotion, Shampoo, Skin Care

Intensive Care 48H Advanced Repair Body Oil 200ml

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Intensive Care 48H Advanced Repair Body Oil 200ml

Treat your skin with the soft care of Vaseline Advanced Repair Body Gel Oil. This 200 ml bottle delivers deep hydration and repair for your skin, leaving it supple, revitalized, and beautifully nourished.

Key Features:
● Intensive Hydration: Experience the richness of Vaseline’s Advanced Repair formula, providing intense hydration that lasts and banishes dryness.
● Gel-Oil Fusion: The unique gel-oil fusion glides effortlessly, combining the lightness of a gel with the nourishing properties of an oil, leaving your skin velvety and pampered.
● Repair and Renew: Infused with reparative ingredients, this gel oil helps heal and renew your skin’s surface, unveiling a healthier-looking, radiant skin with each use.

40 AED

29% OFF

Clear Therapy CT+ Lightening Lotion Carrot Oil 250ml

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Clear Therapy CT+ Lightening Lotion Carrot Oil 250ml

AHA therapy which targets pigment spots and lightens the complexion

A flawless, unified complexion in 10 days

Moisturises and nourishes the skin

Refines the skin’s texture

The skin is soft, supple and beautifully radiant

25 AED

14% OFFFeatured

Terminator Super Lightening Exfoliating Soap 200gm

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Terminator Super Lightening Exfoliating Soap 200gm

Terminator lightening soap with snail slime rejuvenates the skin, beautifies the complexion, reduces stretch marks, even old ones, or prevents them (preventive), treats acne and scars, helps healing and gives 3 shades.

How to use :

Use all over the body and especially on areas of skin with imperfections, massaging until completely absorbed.

30 AED

11% OFFFeatured

D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

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D.E.S 5.5 Lightening Cream with Baobab Oil 300ml

Concentrated in baobab oil, DES lightening beauty cream hydrates, reduces spots and makes the skin infinitely soft. Its extra rich formula enhances the radiance of the complexion, brightens the skin and improves its luminosity. Pleasantly scented, DES guarantees a clear and luminous complexion.

40 AED

14% OFFFeatured

Shower Gel, Skin Care

Skin Doctor Lily Shades Shower Gel 500ml

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Skin Doctor Forever Red Shower Gel 500ml

Gives a refreshing feeling with deep cleansing and a calming floral fragrance.

Enjoy a refreshing feeling with Skin Doctor forever Red Shower Gel that deeply cleanses, Moisturizes and nourishes your skin with a calming floral fragrance.

How to use:

Pour an ample amount on wet hands or wet loofah and lather gently all over body. Rinse thoroughly with water.

30 AED

25% OFFFeatured

Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed 125gm

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Medimix Ayurvedic Cool Soap with Vetiver and Grape Seed – 125gm

Get SkinFit with Fast Acting Ayurvedic! Stay cool and protected even in the scorching heat of the summer. Medimix Ayurvedic Vetiver & Grape seed soap is Nature’s Cooling Expert, with the right ingredients for a cool and fresh skin.

15 AED

10% OFFFeatured

Clere Nourishing Body Lotion Powder Fresh 400ml

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Clere Nourishing Body Lotion Powder Fresh 400ml

Clere moisturizing body lotion is characterized by its luxurious formula that combines natural oils and moisturizing glycerin.

Its unique formula effectively helps to moisturize the skin intensively and deeply.

Enriched with moisturizing glycerin and nourishing multivitamin serum for glowing skin.

Available in four refreshing fragrances.
Enriched with the scent of refreshing powder.
Nourishing formula for the skin.
Improves skin elasticity.
Softens skin texture.
Gives you a unique aromatic experience.
Moisturizes for up to 48 hours.

45 AED

13% OFFFeatured

Extreme Glow Strong Lightening Serum 50ml

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Extreme Glow Strong Lightening Serum 50ml

Lightening Strength: Advanced Strength – Strong Lightening For All Skin Types

Extreme Glow Strong Lightening Serum combines Argan Oil, Valerian Root Extract, and Vitamin C in a lightweight, fast-absorbing formula developed to deliver advanced lightening benefits while maintaining skin comfort. Designed to target stubborn discoloration, it helps visibly improve the appearance of uneven skin tone and promote a clearer, more even-looking complexion. Apply before your moisturizer to help maximize your lightening routine.

Enriched with skin-conditioning botanicals and moisturizing ingredients, it helps keep skin soft, smooth, and hydrated while supporting a healthier-looking complexion. With continued use, skin appears visibly lighter, smoother, more even-toned, and naturally radiant.

130 AED

11% OFFFeatured

Face Wash, Shampoo, Skin Care

Skin Doctor Argan Hydrating Face Wash 125ml

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Skin Doctor Argan Hydrating Face Wash 125ml

Vegan formula, firms and moisturizes for softer, smoother looking skin and diminishes the appearance of dark spots.

Skin Doctor Argan Hydrating Face Wash deep cleanses the pores and maintains skin’s natural oil balance. The components of argan oil have depigmenting effects that can help reduce hyperpigmentation and helps to brighten and nourish the skin.
Firms and moisturizes for softer, smoother looking skin and diminishes the appearance of dark spots.

How to use:

Get an ample amount of face wash, gently massage in circular motion on face and neck. Then rinse thoroughly with the water.

40 AED

PRODUCTS ON SALES

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30% OFFFeatured

Lotion, Skin Care

Alatar 100% Batana Body Lotion

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Alatar 100% Batana Body Lotion

35 AED

20% OFFFeatured

Yong Chin Aloe vera and Cucumber Spa Salt 300g

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Yong Chin Aloe vera and Cucumber Spa Salt 300g

YC Aloe Vera & Cucumber Spa Salt is a refreshing blend that soothes and calms your skin. It helps remove dirt and dead skin cells, leaving your skin feeling fresh, revitalized, and radiant. It promotes a brighter, whiter complexion for a smoother, more even tone.

YC Aloe Vera & Cucumber Spa Salt has excellent soothing and calming properties, helping your skin feel refreshed and nourished. This spa salt is great for restoring moisture and adding a healthy glow to your skin, leaving it whiter and smoother to the touch. It removes dirt and dead skin cells from your body, helping your skin become naturally white and radiant.
Key Benefits:
-Soothes and calms skin
-Refreshes and nourishes
-Restores moisture for a healthy glow
-Helps remove dirt and dead skin cells
-Promotes a brighter, whiter complexion
-Leaves skin smooth, soft, and radiant

20 AED

10% OFFFeatured

Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

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Skinamm Papaya Super Whitening Skin Lotion Face & Body 500ml

45 AED

11% OFFFeatured

Hair Care, Hair Cream

Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

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Royal Beauty Hot Oil Hair Cream Argan Extract Hair Cream 1000ml

A rejuvenating treatment that combines the nourishing power of argan oil with a rich, deep-conditioning formula.
Known for its high concentration of essential fatty acids and antioxidants, argan oil helps restore moisture, improve elasticity, and promote overall hair health.
This luxurious hot oil cream penetrates deeply into the hair shaft, repairing damage, reducing frizz, and enhancing shine. Perfect for dry, dull, or damaged hair, it leaves your hair feeling soft, silky, and revitalized with a healthy, natural shine.
Ideal for weekly treatments, it provides a spa-like experience at home, transforming your hair with every use.
Helps condition and repair your hair. Perfect for unmanageable hair.
Keep your hair healthy and get the hairstyle you’ve always wanted with our Hair Cream from Royal Beauty

40 AED

6% OFFFeatured

Creams, Moisturizers, Skin Care, Tubes

Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

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Fair & White Gold Premium Brightening Cream Radiance Booster Step 2 180ml

Gold Premium Brightening Cream with Niacinamide, Argan oil and Shea butter

This exceptional care with a melting texture is designed to nourish, unify, revitalize and restore the skin’s luminosity while improving its elasticity. For supple skin, with absolute comfort and unique radiance. Skin is radiant and gradually reveals sublime luminosity.

Day after day, this cream helps to:

– Protect the skin from external damage

– Unify and illuminate the complexion

– Fade facial imperfections by reducing shine and the appearance of pores

– Improve skin tone and elasticity

– Nourish, soften and smooth the skin

145 AED

22% OFFFeatured

Melano Carrot and Vitamin C Lotion 300ml

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Melano Milk & Honey Lotion 300ml

Brightening & Unifying Complexion

– Nutrition & Skin rejuvenation

– Honey takes care of your skin and makes it smooth and hydrated

– Lactic acid reduce the appearance of wrinkles and signs of aging

Ingredients:

Milk & Honey, licorice, mulberry extract, kojic acid.

How to use :

Melano lotion is used on clean skin, better to be used directly after a shower, put an appropriate amount of lotion on your hands and gently massage into your skin.

35 AED

20% OFF

Creams, Skin Care, Tubes

Esapharma Oranvate Gel Tube 30gm

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Esapharma Oranvate Gel Tube 30gm

Oranvate Gel is use for the skin. Its help the body get rid of death skin cells, black-spot and produces an effective result within a short period; this depending on individual skin type, It is quick in action to softens, lightens and brightens the s

For a perfect results, apply twice daily and avoid long time exposure to direct sunshine, this item will arrive safely un-box for cheaper postage; except customer specify

20 AED

11% OFFFeatured

Amali Chebe Rosemary Hair Serum 100ml

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Amali Chebe Rosemary Hair Serum 100ml

40 AED

20% OFFFeatured

Glutathione Exfoliating and Lightening Soap 230gm

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Glutathione Exfoliating and Lightening Soap 230gm

Antiseptic and medicated soap, this soap exfoliates, removes impurities from the skin and protects your epidermis. It gives your complexion freshness and softness all day long.

20 AED

14% OFFFeatured

Silka Green Papaya Facial Cleanser 150ml

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Silka Green Papaya Facial Cleanser 150ml

Skin nourished by Silka. Skin so clean, so silky soft. Effectively formulated to gently wash away dirt from your skin making it look fresher and cleaner. With continued use, skin will be visibly fresher and younger looking.

30 AED

GIFT SET

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14% OFFFeatured

Hair Care, Shampoo

Dove Amino Acid Intensive Repair Shampoo 200ml

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Highlights:

Dove Amino Acid Intensive Repair + Lavender Thickness Shampoo – 400ml+180ml

NEW DOVE AMINO ACID INTENSIVE REPAIR: This hair shampoo is infused with amino acid naturally found in hair.
WITH BIO-PROTEIN CARE TECHNOLOGY: This technology reverses signs of damage, regenerates hair’s strength, and restores hair vitality.
DEEPLY REPAIRS & PROTECTS* SPLIT ENDS: This shampoo repairs at a molecular level to deeply nourish and strengthen hair’s natural structure, by refilling protein molecules at every wash.
FOR DAMAGED HAIR: Enjoy hair that’s full of life after every wash.
DIRECTIONS FOR USE: Apply shampoo to wet hair, lather and rinse.
FOR BETTER RESULTS: Use this shampoo with the Dove Intensive Repair conditioner, mask, cream & serum to complete your hair care routine.

30 AED

13% OFFFeatured

Skin Doctor Strawberry Face & Body Cream Scrub 200ml

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Skin Doctor Strawberry Face & Body Cream Scrub 200ml

Skin Doctor Face & Body Cream Scrub offers a unique formula that contains natural exfoliating particles and Strawberry which gently exfoliates the skin without any side effects for radiant glowing skin. The creamy texture of this amazing product allows for deep moisturization of the skin whilst being exfoliated.

How to use

Apply Scrub with fingertips to the skin. Massage in circular motion for a few minutes then rinse well with water. For visible results, use twice a week. Suitable for all skin types.

35 AED

6% OFFFeatured

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

Conditioner, Hair Care, Hair Detangler, Hair Oil

African Pride Moisture Miracle Coconut Oil & Baobab Oil Leave-In Cream 510gm

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African Pride Moisture Miracle Coconut Milk & Honey Leave-In Conditioner 237ml

This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.

How To Use It

Shake well before using.

On Wet Hair: Spray generously on clean hair. Use wide tooth comb or fingers to distribute evenly. Style as desired.

On Dry Hair: Spray generously on dry hair to replenish moisture and refresh coils. Style as desired.

75 AED

17% OFFFeatured

Dermo-Gel Dermatological Screened Plus 30gm

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Dermo-Gel Dermatological Screened Plus 30gm

Dermo-gel is active against inflammatory skin conditions, allergies and skin discomfort. It active ingredient takes care of the above mentioned and allows an effective, soften and spot-free skin

25 AED

7% OFFFeatured

Roda Roji Ferulic Vitamin C E Antioxidant Ampoule 30ml

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Roda Roji Ferulic Vitamin C E Antioxidant Ampoule 30ml

Roda Roji Ferulic Vitamin C E Antioxidant Ampoule Serum, with its concentrated content of ferulic acid, vitamin C and vitamin E, is the perfect choice for those with dull and tired skin prone to pigmentation, wrinkles and persistent post-acne signs
Key features:
Restores and enhances skin?s appearance: This antioxidant ampoule is designed to restore radiance, firmness and even skin tone, giving skin a healthy, youthful appearance.
Powerful antioxidant action: Active ingredients such as ferulic acid, vitamins C and E provide protection against free radicals and fight premature skin aging.
Stimulates collagen synthesis: With vitamin C and other active ingredients, the product stimulates the natural production of collagen, contributing to skin elasticity and firmness.
Fights pigmentation and inflammation: niacinamide and Coptis chinensis root extract, work to prevent the appearance of pigmentation spots and inflammation, giving an even and healthy skin tone.

65 AED

1% OFFFeatured

Moisturizers, Skin Care

Makari Blue Crystal Vitality Face Moisturizer 50ml

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Makari Blue Crystal Vitality Face Moisturizer 50ml

Formulated with a nourishing blend of Glutathione, Collagen, and Sunflower Seed Oil, this gel-cream formula delivers a direct boost of hydration into the skin. Watch as skin absorbs the formula, bouncing back immediately as it stimulates cellular turnover to enhance skin’s texture and tone, revealing a smoother, brighter, more youthful complexion.

395 AED

22% OFFFeatured

Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

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Vaseline Hijab Bright Omega Night Renew Nourishing Serum 3X Omega-3+ Collagen 180ml

Vaseline Hijab Bright Nourishing Body Serum Omega Night Renew Relaxing Perfume Hyaluron Collagen 180ml
Brightening Body Serum with 10x Niacinamide – skin becomes brighter and more radiant. Moisturizing Serum that nourishes skin and makes it feel supple with 3x Omega-3 fatty acids and Marine Collagen.
1. 3% Super Niacinamde Complex Serum: untuk 10x kekuatan mencerahkan dan 10x perlindungan kulit glowing
2. 4D Hyaluronic Acid: 1000x kekuatan menghidrasi kulit hingga ke lapisan terdalam epidermis
3. 3x Omega-3 Fatty Acids: memperbaiki tekstur kulit agar lebih halus
4. Hydrolized Marine Collagen: kulit lebih lembap dan terasa lebih kenyal

35 AED

6% OFFFeatured

Creams, Skin Care, Tubes

PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

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PR+ Paris Puissance Karité Lightening Face Cream for Black Skin 50ml

The nourishing face care from the PR+ Puissance Karité range, for faces that tighten and lack comfort by the end of the day.

Nourishes the face • Soothes tightness • Evens the tone day after day.

The face that tightens by the end of the day finally finds its comfort
A rich texture that nourishes without ever weighing the skin down
Comfort that settles in overnight
The natural next step after the Karité serum

Evening comfort, for a soothed wake-up.

In the evening, when your face finally asks for its due

Cold weather, air conditioning, sun: the day leaves its mark. Come evening, the face tightens, some areas flake slightly, the skin asks for something without you always knowing what.

What it’s asking for is nutrition. The Puissance Karité Cream closes the day gently: a rich care that works while you sleep and sets up a soothed wake-up.

Evening after evening, it evens the tone and lets your nourished skin radiate with renewed glow.

A nourishing cream formulated for Black and mixed-race skin: how it works

Evening nutrition: shea butter nourishes and repairs overnight.
Soothing: it calms tightness and discomfort.
Progressive evening: a more even tone, day after day.

Nutrition and radiance actives in the Puissance Karité range

Shea butter: intense nutrition and overnight repair.
Liquorice & vitamin C: even the tone and protect against free radicals.
Aspergillus ferment & allantoin: cell renewal and soothing.

Why is this cream different from classic face care?

✓ Nutrition that repairs overnight, far more than a simple surface hydration
✓ Real comfort for faces that tighten
✓ Applies after the serum in your evening routine
✓ A formula suited to Black, dark and mixed-race skin

How to fit this cream into your Black or mixed-race skin routine

As an evening care

Apply in the evening to clean skin, as the last step after your Karité serum.

The tailor-made texture duo

To adjust the richness, blend a dab of cream with a dab of Karité gel-cream depending on your skin’s needs and the season.

Expert tip

✨ Keep the Karité balm for the morning (targeted care and makeup base); the cream and gel-cream are your evening care.

235 AED

14% OFFFeatured

Cleansers, Skin Care, Tonners

Lady Diana Collection Lemon Cleansing Toner 250ml

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Lady Diana Collection Lemon Cleansing Toner 250ml

A refreshing cleansing lotion for a cool soothing, and clarifying of complexion. Natural lemon extract skin will be purged of impurities and cooling skin help to visibly reduce puffiness. Deeply cleanses the skin and removes pore-clogging residue. Enriched with nourishing vitamins leaving the skin healthy & revitalized. For better results apply toner to the skin with a cotton ball or pad twice daily skin feels clean and refreshed.

30 AED

20% OFFFeatured

Conditioner, Hair Care

Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter 340gm

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Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter 340gm

Restore luster and flexibility while detangling hair instantly. Wonder Gro Bergamot Hair & Scalp Conditioner with Shea Butter is a reparative conditioning treatment that softens and detangles hair while controlling frizz. Formulated with bergamot and shea butter oils, this unique blend strengthens dry hair and helps prevent breakage.

Repair dry, chemically-treated, and damaged hair with ultra-moisturizing Bergamot with Shea Butter Oil Conditioner. For all curl types.

40 AED