Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Stay Young Face and Body Cream 200gm

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Stay Young Face and Body Cream, 200gm

Stay Young cream has been developed to care for your skin. Eliminates raving dark blotches and pimples. Makes your skin healthy, radiant, fair, soft, and satin smooth.

This cream helps clear pigmentation and contains no harsh whitening chemicals. Great for discoloured skin, smoothening and brightening the skin as well as creating a healthy clearer skin.

55 AED

29% OFFFeatured

Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

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Dr Rashel Aloe Vera Essence Micellar Cleansing Water 300ml

All –in-1 Mattifying , Removes even waterproof makeup, cleanses, soothing

No rinse, no harsh rubbing ,Face lip eyes.For all skin Types ，even sensitive

Benefits:

This formula is enriched with aloe Vera extracts, known for their soothing and astringent properties.

It easily removes excess sebum, impurities and makeup from the face, eyes and lips, even long-lasting products.

can also be used to refresh and cleanse the skin morning or evening. Skin is left exceptionally clean, soothed and purified.

Directions:

Shake well, saturate a cotton pad.

To remove eye makeup: hold pad over closed eye for a few seconds, then gently wipe without harsh rubbing.

To cleanse skin & remove face makeup: gently wipe pad over skin until completely clean from makeup & impurities. Use in the morning or evening, no need to rinse.

25 AED

12% OFFFeatured

Caretone Lightening Body Care Set of 4

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Caretone Lightening Body Care Set of 4

Caretone is a lightening and unifying body milk speciall

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigment spots on the skin.

Caretone is a lightening and unifying cream specially designed for black and mixed skin.

A true innovation in the field of lighteners, Caretone brightens the complexion while preventing the appearance of new pigmentary spots on the skin.

115 AED

17% OFFFeatured

Lady Diana Lemon Extracted Skin Whitening Cream 50gm

Creams, Skin Care, Tubes

Lady Diana Lemon Extracted Skin Whitening Cream 50gm

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Lady Diana Lemon Extracted Skin Whitening Cream 50gm

Lady Diana Lemon Extra Skin Lightening Cream contains a creamy ultra-rich formula for facial skin nourishment, restoring skin’s natural barrier and makes it all even toned. It gives radiant, moisturized and healthy light skin.

25 AED

30% OFFFeatured

Silky Cool Chocolate Depilatory Oil Post-Waxing Oil for Residue Removal, Skin Soothing & Nourishment 500ml

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Silky Cool Chocolate Depilatory Oil Post-Waxing Oil for Residue Removal, Skin Soothing & Nourishment 500ml

Pamper your skin after waxing with the SC Depilatory Oil in Chocolate a luxurious post-wax treatment designed to remove leftover wax, soothe irritation, and leave skin feeling soft, hydrated, and delicately scented. Perfect for both professional salons and at-home waxing routines.

Key Benefits

Gently Removes Wax Residue – Easily cleans leftover wax from the skin without harsh rubbing.
Soothes & Nourishes – Enriched with skin-loving oils that calm redness and irritation after hair removal.
Chocolate Scented – Indulge your senses with a warm, comforting fragrance.
Non-Greasy Formula – Lightweight and fast-absorbing, leaving no sticky or oily residue.
Suitable for All Skin Types – Including sensitive skin areas like bikini line, face, and underarms.

35 AED

20% OFFFeatured

Moroccan Oil Organic Soap Coffee 100gm

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Moroccan Oil Organic Soap Coffee 100gm

Organic Bath Soap With Coffee
Removes impurities and absorbs the excess oil along with the dirt from the skin and makes the skin firmer and tighter.
It Contains:
Olive Oil – with its natural moisturizing properties it infuses deeply into the skin for a healthy glow.
Rosemary Oil – It has an antioxidant function.
Coffee – With its Antioxidant and Anti-inflammatory properties, it reduces and prevent inflammation and redness, and gives a beautiful skin tone.

20 AED

13% OFFFeatured

Skin Doctor Lavender Massage Oil 120ml

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Skin Doctor Lavender Massage Oil 120ml

Skin Doctor Lavender Massage Oil, infused with natural Lavender extract, is specially formulated to hydrate and soothe your skin. This calming oil leaves your skin feeling soft, smooth, and deeply moisturized. With every use, it helps rejuvenate your skin, providing a refreshed and nourished feel. Treat yourself to the relaxing benefits of this soothing oil and enjoy your skin’s natural glow.

How to use:

Apply on your body and massage gently.

35 AED

25% OFFFeatured

Sia 24k Gold Clear Radiant Beauty Serum

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Sia 24k Gold Clear Radiant Beauty Serum

Sia Gold Beauty Serum effectively lightens and brightens the complexion, resulting in a more luminous and even complexion. It also helps restore skin’s natural equilibrium, smoothing away dry lines and wrinkles, and actively fades dark spots for a more uniform and blemish-free complexion.

15 AED

43% OFFFeatured

Yoko Gold Salt Body Scrub Ultra Hya8 350g

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Yoko Gold Salt Body Scrub Ultra Hya8 350g

restores life to dull skin. Reduce dark spots from acne. With powerful ingredients from 8 types of Hyaluronic Acid, Centella Asiatica Extract, Tea Tree Oil and Vitamin C.

How to use : Pour a small amount of salt onto wet skin. Then gently scrub your skin all over. Leave it for 3 minutes, then rinse with clean water. Should be given 1-2 times a week to keep the skin clean and bright.

20 AED

10% OFFFeatured

Yong Chin X3 Vitamin C Serum 30gm

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Yong Chin X3 Vitamin C Serum 30gm

Unleash your skin’s natural brilliance: embrace the power of vitamin C.

YC X3 Vitamin C Serum is a specially formulated concentrated serum that contains Vitamin C. It revitalizes, repairs, and promotes skin whitening. The combination of Vitamin C and E provides intense whitening, minimizes fines, and reduces wrinkles. Vitamin C, a powerful natural antioxidant, effectively protects the skin from aging and promotes smoother skin.

How to use:

Apply the serum to your face and gently massage it into the skin for optimal absorption. Use twice daily, in the morning and at night, after cleansing.

45 AED

PRODUCTS ON SALES

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8% OFFFeatured

Serums, Skin Care

Trimay Tremella Niacinamide Ampoule 50ml

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rimay Tremella Niacinamide Ampoule 50ml

Trimay Tremella Niacinamide Ampoule Tremella Niacinamide Serum can transform dull skin, evening out skin tone, improving facial colour and providing long-term hydration. Thanks to a carefully chosen combination of moisturising, brightening and anti-ageing ingredients, the serum has a complex revitalising effect, visibly invigorating tired skin

Key features:

Deep Hydration: the formula contains tremella mushroom extract, which has the ability to retain and maintain moisture in the skin, preventing dryness and dehydration.

Smoothing and Brightening: Works to even skin tone and texture while providing a light brightening effect to diminish excessive pigmentation.

Sebum Control: Niacinamide content (20%) exerts a powerful sebum regulating action.

Combats Signs of Ageing: Helps reduce the appearance of wrinkles, improving skin density and elasticity. It also stimulates collagen production to maintain a youthful skin appearance.

Antioxidant Protection: Helps protect skin against oxidative stress, maintaining cellular health and reducing the impact of free radicals.

120 AED

33% OFFFeatured

Melano Pure Goat Milk Soap with Shea & Honey 100gm

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Melano Pure Goat Milk Soap with Shea & Honey 100gm

Melano Goat milk soap is a true beauty ally that smoothes your skin and gives it radiance by providing it with vitamins and Zinc.

Hydrates the skin and gives it freshness, acts to eliminate dead cells.
Eliminates skin irritation, contains vitamin A, reduces wrinkles, helps fight acne, psoriasis, and eczema, is a very gentle scrub for the skin, acts to lighten the skin.

Ingredients:

Goat’s milk – Aloe Vera extract

How to use:

Gently massage onto moist skin with a circular motion. Rinse thoroughly.

For best results, use twice a day to keep your skin fresh and brighter.

10 AED

13% OFFFeatured

Eye & Lip Care, Skin Care

Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

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Eveline Gold Lift Expert Anti-Wrinkle Eye Cream 15ml

The Eveline Gold Lift Expert Anti-Wrinkle Eye Cream is a high-performance eye cream designed to target signs of aging around the delicate eye area.

Infused with gold particles and advanced anti-aging ingredients, this cream helps to reduce the appearance of fine lines, wrinkles, and puffiness, while lifting and firming the skin around the eyes for a refreshed, youthful look.

Specially formulated to address fine lines, wrinkles, and loss of elasticity around the eyes, this cream helps to firm and smooth the skin, reducing the appearance of crow’s feet and sagging.

Anti-Wrinkle.
Enriched with gold particles.
Stimulate collagen production.
Improving skin texture and elasticity.
Reduces Puffiness.
Deep Hydration.
Reduce the appearance of dark circles.

70 AED

23% OFFFeatured

Shower Gel, Skin Care

AR Vitamin E Perfume Body Wash Fresh Escape 400ml

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AR Vitamin E Perfume Body Wash Fresh Escape 400ml

Liquid Soap for Body Cleaning with Fresh Escape Scent, Thoroughly cleanse body skin. Rich in Vitamin E and Collagen help to keep moisture level of the skin to achieve soft and smooth hydrated body skin. And give fragrance that would be lasting throughout the day.

50 AED

6% OFFFeatured

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Shower Gel, Skin Care

Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

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Aqua Rich Niacinamide and Alpha Arbutin Body Wash 1000ml

Brighten and Renew from Within

Reveal a new level of luminous clarity with a cleansing experience that goes beyond ordinary washing. This rich foaming body wash combines Niacinamide and Alpha Arbutin—two of the most celebrated brightening ingredients in modern skincare—to gently purify your skin while visibly improving tone and texture. With every wash, it helps fade discoloration, smooth roughness, and restore your natural glow.

Infused with antioxidants and hydrating properties, it replenishes essential moisture to leave your skin feeling soft, fresh, and refined after every shower. The scent is soothing and refreshing, creating an indulgent moment of self-care that your body will crave daily. For best results, pair it with the complementary body lotion, Face Cream and body oil to lock in hydration and amplify radiance.

Usage Instructions

Dispense a small amount onto a wet loofah or sponge. Massage over damp skin in circular motions to create a creamy lather.

Rinse thoroughly with warm water. For best results, follow with the complementary body lotion to seal in moisture and maintain glow.

Usage Warnings

For external use only. Avoid contact with eyes; rinse thoroughly if contact occurs.

Discontinue use if irritation or redness develops. Keep out of reach of children. Store in a cool, dry place away from sunlight.

170 AED

13% OFFFeatured

Aichun Beauty Black Removal Whitening Serum 30ml

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Aichun Beauty Black Removal Whitening Serum 30ml

35 AED

6% OFFFeatured

Shower Gel, Skin Care

Pure Egyptian Half Caste Whitening Shower Cream 300ml

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Pure Egyptian Half Caste Whitening Shower Cream 300ml

Pure Egyptian Magic Half Caste Whitening Shower Cream Is Enriched With Egg Yolk, L-Glutathione, Carrot Oil & Collagen To Brighten & Firm The Face & Body. It Also Helps In Treating Pimples, Sunburn, Stretch Marks, Age Spots, Wrinkles & Blemishes

Has SPF 20 To Protect Your Skin From Sun Damage

Pure Egyptian Half caste whitening shower cream is a brightening body wash to improve your skin tone.

Key Benefits Of Pure Egyptian Half Caste Whitening Shower Cream

The Shower cream is a brightening body wash

The Cream helps to improve your skin tone.

It will give your skin that glowing look

80 AED

11% OFFFeatured

Golden Glow Active White Extra Whitening Milk 500ml

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Golden Glow Active White Plus Gluta Whitening Shower Gel 1000ml.

Golden Glow Intensive Half Cast Lightening Shower Bath is a skin lightening and whitening product designed to provide an intense and effective solution for achieving a brighter and more even skin tone.

Key Features
1. Intensive Formula: Designed to provide rapid and noticeable results.
2. Skin Lightening: Helps to reduce melanin production and lighten the skin.
3. Whitening: Evens out skin tone and reduces the appearance of dark spots and hyperpigmentation.
4. Shower Bath: Convenient and easy to use in the shower.

160 AED

6% OFFFeatured

Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

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Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1 150ml

Experience the power of Vitamin C with Eveline C Sensation Vit C Cleansing Face Wash Gel 3in1, designed to cleanse, brighten, and revitalize your skin.
This advanced formula effectively removes dirt, makeup, and impurities while gently exfoliating to reveal a smoother, more radiant complexion.
Infused with Vitamin C, it helps even out skin tone, reduce dark spots, and fight the signs of aging.
Enjoy a refreshed, youthful glow with every wash!

3-in-1 formula
Gentle on skin
Reduces dark spots
Fights signs of aging
Removes impurities

Ingredients:

Vitamin C, Vitamin E, Ferulic Acid,Japanese Grapefruit (yuzu) Extract, Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Citrus Junos Fruit Extract, Ascorbic Acid, Tocopheryl Acetate, Ferulic Acid, Panthenol, Allantoin, Niacinamide, Sodium Hyaluronate, Citric Acid, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Parfum, Limonene, Linalool, CI 19140, CI 14700.

75 AED

10% OFFFeatured

Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

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Creme Of Nature Sulfate Free Moisture and Shine Shampoo 354ml

This sulfate-free formula nourishes, hydrates, and adds Exotic Shine, while gently cleansing and detangling.

Instructions For Use

Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil from Morocco Intensive Conditioning Treatment.

45 AED

GIFT SET

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15% OFFFeatured

Palmer’s Cocoa Butter Skin Therapy Oil With Vitamin E 60ml

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Palmer’s Cocoa Butter Skin Therapy Oil With Vitamin E 60ml

This is an advanced, multi-purpose skin perfection oil that can be used all over the body, including face. Cetesomate-e complex helps improve the skin penetration and absorption characteristics of the formula into the epidermal layer of the skin.

55 AED

8% OFFFeatured

Conditioner, Hair Care, Hair Gel & Spray

Lustors Pink Shea Butter Coconut Oil Co-Wash Cleansing Conditioner 355ml

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Lustors Pink Shea Butter Coconut Oil Co-Wash Cleansing Conditioner 355ml

This delicious co-wash is specially formulated to cleanse naturally textured hair while maintaining optimal moisture.

How to use: Apply generously to wet hair.

Massage it into hair and scalp like a regular shampoo.

Rinse thoroughly. Repeat if necessary. Then condition and style hair as desired.

60 AED

11% OFFFeatured

Conditioner, Hair Care, Kids & Baby Care

Aussie Paraben-Free Total Miracle Shampoo with Apricot & Macadamia For Damage Hair 900ml

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Aussie Paraben-Free Total Miracle Shampoo with Apricot & Macadamia For Damage Hair 900ml

GET READY FOR A MIRACLE. Aussie Total Miracle Shampoo is infused with apricot and Australian macadamia oil to keep your hair gorgeous with 7 healthy benefits: strengthening against damage, softness, split-end protection, moisture, humidity control, shine and smoothing. FREE OF parabens & stress. How Aussome is that?

85 AED

7% OFFFeatured

Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

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Dr Meinaier Alpha Arbutin Whitening Sugar Scrub 650gm

Elevate your skincare routine with the luxurious Dr Meinaier Alpha Arbutin Sugar Scrub. Infused with the potent essence of alpha arbutin and natural sugar granules, this exfoliating scrub gently buffs away dull, dead skin cells to reveal a smoother, brighter complexion.

Crafted with care, Dr Meinaier Alpha Arbutin Sugar Scrub combines the brightening properties of alpha arbutin with the exfoliating benefits of sugar to create a formula that effectively revitalizes and rejuvenates your skin. The fine sugar granules delicately slough off rough, uneven texture, while the alpha arbutin works to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone.

The indulgent texture of this scrub glides effortlessly onto the skin, enveloping it in a nourishing blend of moisturizing oils and botanical extracts. With regular use, it helps to improve skin texture, tone, and clarity, leaving your complexion looking luminous, refreshed, and revitalized.

Treat yourself to the ultimate indulgence and experience the transformative power of Dr Meinaier Alpha Arbutin Sugar Scrub. Reveal a smoother, more radiant complexion and embrace the beauty of luminous, healthy-looking skin with every use.

Key Features:

• Infused with the potent essence of alpha arbutin for brightening and clarifying effects

• Contains natural sugar granules to gently exfoliate and buff away dead skin cells

• Helps reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone

• Improves skin texture, tone, and clarity for a smoother, more radiant complexion

• Enriched with moisturizing oils and botanical extracts for nourished, revitalized skin

• Suitable for all skin types

How to Use:

1. Dampen your skin with water.

2. Apply a generous amount of Dr Meinaier Alpha Arbutin Sugar Scrub to the desired areas.

3. Gently massage the scrub onto your skin using circular motions for 1-2 minutes, focusing on rough or uneven areas.

4. Rinse thoroughly with warm water.

5. Follow with your favorite moisturizer for best results.

65 AED

17% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Arena Gold Herbal Beauty Cream

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Highlights:

Arena Gold Herbal Beauty Cream

How to use Cream :

Take the substantial amount of the Arena gold herbal beauty cream on your palm. Apply it on the face and leave it overnight. Wash your face in the morning for best results. Don’t go near flame or in sun exposure. Do not massage or rub after applying the cream.

25 AED

22% OFFFeatured

Eve Turmeric Face & Body Scrub 500ml

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Eve Turmeric Face & Body Scrub 500ml

Brighten your skin with a unique blend of natural exfoliants combined to cleanse away impurities and replenish moisture. Eve Turmeric Scrub for Face & Body is a multipurpose scrub that uses turmeric extract to target hyperpigmentation and fade dark marks. The exfoliating properties of turmeric support even skin tone and reveal a natural glow on all skin types.

35 AED

Perfect Glow Carrot Lightening Serum 30ml

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Perfect Glow Carrot Lightening Serum 30ml

Perfect Glow Carrot Serum 30ml Perfect Glow contains fixings demonstrated to enlighted your skin and eliminate clogged pore and spots. Likewise contains vitamin E that treats pigmented skin and stain. Forestalls return of dull tashes. Adjusted to all skin type.

30 AED

5% OFFFeatured

Conditioner, Hair Care

Silky Cool Fruits Hair Conditioner 5 Litre

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Silky Cool Fruits Hair Conditioner 5 Litre

Restore elasticity and moisture. Repair damage cuticle. Hair feeling smooth and frizz free.

95 AED

30% OFFFeatured

Silky Cool Tonic Massage Oil 500ml

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Silky Cool Tonic Massage Oil 500ml

Refreshing scent, to remove tiredness and fatigue of the body and moisturize the skin and keeping it from drying out.

35 AED

7% OFFFeatured

Conditioner, Hair Care

Sunny Isle Shea Coconut Moisturizing Conditioner 354ml

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Sunny Isle Shea Coconut Moisturizing Conditioner 354ml

Sunny Isle Jamaican Black Castor Oil Shea & Coconut Oil Deep Moisture Conditioner restores, moisturizes and softens thick, dry hair. It helps to eliminate frizz and enhance natural curls. A conditioner enriched with Shea & Coconut Oil extracts, to quench and rehydrate dry, lifeless dull natural hair. Infused with Jamaican Black Castor oil and tropical fragrance of coconut oil.

65 AED