Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care, Tubes

Caro Light Beauty Cream Tube with Carrot Oil 30 ml

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Caro Light Beauty Cream Tube with Carrot Oil 30 ml

Caro Light Beauty Cream is the perfect blend of natural ingredients and active principles to help you achieve a lighter, more even complexion. Formulated with B-carotene, Vitamin A and E, this cream deeply nourishes your skin, protecting it and leaving it feeling soft and smooth. Its light, non-greasy formula absorbs quickly, and helps to reduce the appearance of dark spots, blemishes and hyperpigmentation. Use regularly for best results, and enjoy the benefits of a more radiant, glowing complexion.

25 AED

5% OFFFeatured

iCAN Natural Shea Butter Moisturiser 2Kg

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iCAN Natural Shea Butter Moisturiser 2kg

ICAN NATURAL Shea Butter is premium 100% organic, raw, and unrefined shea butter sourced directly from Ghana. This pure ivory shea butter comes in a generous 2kg container, providing exceptional moisturizing benefits for both skin and hair. Harvested and processed using traditional methods to preserve its natural nutrients and healing properties, this versatile beauty staple delivers deep hydration without artificial additives. The eco-friendly kraft packaging reflects the product’s commitment to natural, sustainable skincare.

Key Points:

100% Organic Natural Unrefined Shea Butter
Sourced authentically from Ghana
Raw and unprocessed to maintain maximum nutritional benefits
Ivory color indicates high-quality, pure formulation
Excellent moisturizer for both skin and hair applications
Large 2kg size offers great value
Free from artificial ingredients, preservatives, and fragrances
Multi-purpose product for skincare, haircare, and body care
Eco-conscious packaging design with natural kraft paper aesthetic
Rich in vitamins A, E, and F for nourishing properties
Ideal for dry skin, eczema, stretch marks, and hair conditioning
Can be used alone or as a base for DIY beauty formulations

95 AED

13% OFFFeatured

Jergens Softening Musk Soap125gm Pack of 6

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Jergens Softening Musk Soap125gm Pack of 6

Gentle cleansing formula designed to nourish and soften skin
Infused with a delicate musk fragrance for a refreshing shower experience
125g bar size ideal for everyday use and travel convenience
Pack of 6 ensures long-lasting supply for family or personal use
Dermatologically tested for suitability on all skin types

Jergens Softening Musk Soap is a luxurious cleansing bar designed to nourish and soften the skin while delivering a delightful fragrance. Each 125g bar is enriched with moisturizing ingredients that help maintain skin’s natural hydration, leaving it feeling smooth and refreshed. The softening musk scent provides a calming and indulgent bathing experience. This pack of 6 ensures you have plenty of soap on hand for daily use or to share with family and friends. Perfect for all skin types, Jergens Softening Musk Soap is an ideal choice for those seeking a gentle yet effective cleansing solution.

35 AED

13% OFFFeatured

Pretty Cowry Bamboo Charcoal Mask 200ml

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Pretty Cowry Bamboo Charcoal Mask 200ml

Bamboo Charcoal Black Mask is a high-quality product to recover youthful skin appearance. It is formulated with Vitamin A and E and it revitalizes and maintains the moisture balance of the skin.

35 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Olivera Clarifying Oil 60ml

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Olivera Clarifying Oil 60ml

Formulated with olive and aloe vera, Olivera Clarifying Oil clarifies, unifies and rejuvenates the skin.

Olivera Clarifying Oil with green olive oil and aloe vera extracts gently cleanses your skin while nourishing it with vitamins C and E. From the first week, your complexion glows and becomes uniform.

Olivera clarifying Olivera Clarifying Oil evens and clarifies the skin thanks to its formula rich in aloe vera and olive oil. Day after day, your skin becomes younger and clearer.

25 AED

6% OFFFeatured

Veetgold Frozen Collogen Shower Bath 1000ml

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Highlights:

Veetgold Frozen Collogen Shower Bath 1000ml

Brightens and whitens by cleansing but continues to Moisturize and nourish the skin deeply cleanses grease and dirt, and brightens and evens skin tone.

HOW TO USE: Take the appropriate amount of this product on your palm or the bath ball, apply it around your body and massage your body with it gently to produce rich foam, then please rinse your body with water.

Removes black spots
Heal scars & acne
Calms inflammation.
Contains spf25
Clean wrinkles & pimples
Glows & shines

INGREDIENTS: Deionized Water, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Apricot Seeds, Sodium Chloride, Cocamide DEA, Glycol Distearate, Hydrolyzed Milk Protein, Collagen Extract. Fruit extract Disodium Edta, Methylisothiazolinone, Methylchloroisothiazolinone, Fragrance.

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops consult a physician or pharmacist. Keep out of reach of children. Store at 15-30°C.

85 AED

10% OFFFeatured

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

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Highlights:

AXIS-Y Mugwort Pore Clarifying Wash Off Pack

With a base of 61% Mugwort extract, this wash off pack clears the pores of impurities, soothes inflamed and irritated skin, and gently exfoliates dead skin to reveal a bright and healthy complexion.
– Unclogs pores and improves appearance of pores
– Calms inflammation and irritation
– Exfoliates the skin with Adzuki Bean granules

130 AED

13% OFFFeatured

Some By Mi Super Miracle Spot All Kill Cream 30ml

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Highlights:

Some By Mi Super Miracle Spot All Kill Cream 30ml

Sum Bay Mi offers you a miracle cream specifically designed to treat acne and annoying patches on the skin.

A transparent and light-textured gel of 75% Trusika is a vegan component of the Bay Me sum that soothes skin and supports the natural protection barrier.

Dedicated to urgent stain care and effects caused by skin pills and contains natural exfoliating acids.

It has a high concentration of D-Panthenol which helps moisturize the skin and maintain the natural balance of water and oil in the skin, dual effectiveness in lightening pigments and treating skin wrinkles.

It contains ingredients that are effective in standardizing skin tone and resisting pigmentation, helping skin to get rid of damaged tissue.

Its texture is very light and fast-absorbing to give you instant hydration without leaving a greasy feeling.

skincare and pore cleaning.
Double efficacy for lightening skin and treating wrinkles.
Dedicated to treating spots, redness and the effects of pills.
Safe ingredients on sensitive skin.
Suitable for all skin types.

130 AED

14% OFFFeatured

Skin Doctor Facial Cleanser Aloe Vera 225ml

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Skin Doctor Facial Cleanser Aloe Vera 225ml

Perfume free micellar formula for face, eyes and lips. Removes make up, Cleanses and Soothes.

Achieve beautiful bare skin with Skin Doctor Facial Cleanser with Aloe Vera extract that helps in keeping your face healthy and give you a natural shine. It is rich in moisturizing properties that helps in removing dead cells. Removes 3 layers of impurities-make up, pollutants and oil while locking in moisture so skin remains nourished. Fresh & Anti-oily formulation for combination to oily skin.

How to use:

Pour on a cotton pad and wipe off. No need to rinse off.

30 AED

10% OFFFeatured

Moroccan Oil Moroccan Soap Aker Fassi 250ml

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Moroccan Oil Moroccan Soap Aker Fassi 250ml

Black Moroccan Soap With Aker Fassi

100% Natural Moroccan Soap

For All Skin Type

Our traditional Black Moroccan Soap is now combined with the red treasure for skin, well-loved in Morocco The AKER FASSI.

It comes from the anemone flower transform naturally to act as a moisturizing and cleansing soap.

It leaves no traces on the skin.

45 AED

PRODUCTS ON SALES

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5% OFFFeatured

Lotion, Skin Care

Clear Essence Exclusive Skin Beautifying Milk Maxi-Tone 283.5ml

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Clear Essence Exclusive Skin Beautifying Milk Maxi-Tone 283.5ml

Clear Essence® Exclusive Skin Beautifying Milk … Now in A Larger, Modern Bottle! Moisturize the skin with both oil and water while achieving an even toned glow by fading away skin discolorations such as age spots, freckles, or dark patches that may occur from pregnancy or the use of birth control pills. Gradually fades skin discolorations with a high-potency formula containing hydroquinone. Now in a larger 10oz. container preventing the need for constant repurchasing!

Skin Concern: Uneven patches and discolorations, dry skin, dull complexion

Recommended Skin Type: All skin types, specifically dry skin

Used For: A full body even skin tone and moisturized glow

For Use On: Body, light moisturizer for face if dry skin

285 AED

8% OFFFeatured

&Honey Scalp Volume Shampoo Step 1.0 440ml

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&Honey Scalp Volume Shampoo Step 1.0 440ml

Address the dual concerns of hair dryness and an oily scalp with the &Honey Scalp Volume Shampoo 1.0, a luxurious formula enriched with potent natural ingredients. Perfect for revitalizing your hair roots, controlling oil, and promoting healthy hair growth, this shampoo is designed to restore balance and strength to your hair and scalp.

120 AED

11% OFFFeatured

MAAKE Raspberry Skin Glowing Face & Body Scrub 600ml

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MAAKE Raspberry Skin Glowing Face & Body Scrub 600ml

Our Face & Body Scrub is the result of an effective formulation that contains natural extracts and exfoliants, along with Vitamin E, quickly unclogging pores, removing blackheads, and dead skin cells. Suitable for regular use, this scrub cleanses, revitalizes, moisturizes, and smooths the skin, leaving you fresh and squeaky clean.

Non-abrasive. Suitable for daily use.

Instructions:Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin, or combine with MAAKE Face & Body Moisturizer Gel.

Caution:For external use only. Avoid eye contact. If eye contact occurs, rinse thoroughly with water. Store in a cool, dry place, away from heat and moisture. Keep out of the reach of children.

Highlights

Vitamin E moisturization, Skin glowing, Oil control, Removes dead skin cells, exfoliating
Apply the scrub to the face, body, and neck areas. Massage in gentle circular motions. Rinse and pat the face dry. Apply moisturizer after use to care for your skin.

40 AED

8% OFFFeatured

Hair Care, Hair Gel & Spray

Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

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Difeel Ultra Growth Basil & Castor Hair Oil Leave in Conditioning Spray 237ml

LEAVE IN CONDITIONER SPRAY HAIR GROWTH
Difeel’s Ultra Growth Hair Oil with Basil and Castor Oil’s Leave in Conditioning Spray is a nature based essential oil formula that works with the body’s chemistry to restore hair’s beauty and get it growing stronger and thicker.
GROWTH LEAVE IN CONDITIONER
Helps promote hair growth while smoothing hair follicles Adds shine for healthy, vibrant looking hair.
HAIR GROWTH LEAVE IN CONDITIONER
Helps combat brittle, rough and damaged hair Recommended for men and women with thinning weak hair or hair loss Helps stimulate hair growth.
HAIR LEAVE IN GROWTH
Basil & Castor Oil are scientifically known to help boost hair growth Stimulates, revitalizes, and nourishes follicles.

185 AED

6% OFFFeatured

Veetgold Paris Intensive Whitening Body Wash 1000ml

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Highlights:

Veetgold Paris Intensive Whitening Body Wash 1000ml

Our body wash works wonders at reducing skin discoloration, sun- Induced marks, blemishes and other skin tone inconsistencies, Revealing a radiant tone and luminous glow. Designed for the entire Body to look brighter and brighter, the flower’s extracts ensure skin is Deeply hydrated to protect against sun damage, discoloration and Blemishes. This combination creates smooth, radiant, anti-aging skin That restores moisture balance and reduces the appearance of Blemishes. Scars, restore sun-damaged skin, and can also fight fine Lines, wrinkles and acne, making our skin bright and white.

How to use: Take the appropriate amount of this product on your palm(or on the bath ball), apply it around your body, and try to massage your body with it gently to make it produce rich foam, then please rinse your body with water.

Extra whitening
Stop scars
Glowing & polishing skin
Clears black spots
Clears marks
Clears pimple

INGREDIENTS: Aqua, Sodium Lauroyl Methylaminopropionate, Potassium Cocoyl Glutamate, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Sodium Cocoamphoacetate, Carya Illinoensis (pecan) Shell Powder, Glycol Distearate, Fragrance, Flower Extract, Niacinamide, Tocopherol, Argania Spinosa Argania Spinosa Kernel Oil, Citrus Medica Limonum (lemon) Peel Oil, Sodium Hydroxide, Phenoxyethanol, Potassium Sorbate, Citric Acid, Sodium Benzoate

WARNING: Avoid contact with eyes. Discontinue use if skin irritation develops. If irritation persists, consult a physician or pharmacist. keep out of reach of children. Store at 15-30°C.

85 AED

33% OFF

Skin Care, Spot Corrector

Bravia Face Cream Black Spot Corrector 30gm

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Bravia Face Cream Black Spot Corrector 30gm

With its formula enriched with snail slime, Bravia face cream reduces skin imperfections (blackheads, spots, pimples, acne, etc.) and slows down the aging of the skin.

20 AED

20% OFFFeatured

Hair Care, Hair Oil, Oils & Moisturizer, Skin Care

Now Foods Solutions Jojoba Oil 118ml

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Highlights:

Now Foods Solutions Jojoba Oil 118ml

Condition: In need of healthier looking hair, softer skin, or an oil for general bath care and massage.

Solution: 100% Pure Jojoba Oil is derived from the seed of the jojoba (Simmondsia chinensis) shrub and is one of the most popular cosmetic oils available today. Its high stability and cosmetic versatility make it ideal for all skin and hair types, and it is most commonly used to promote softer hair and skin. Jojoba oil contains many nutritional compounds, including long-chain essential fatty acids and fatty alcohols.

40 AED

7% OFFFeatured

Petal Fresh Brightening Papaya & Grapefruit Facial Cleanser 200ml

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65 AED

7% OFFFeatured

Conditioner, Hair Care, Hair Oil

Sunny Isle Knot Free Forever Leave-In Detangler Conditioner Spray 236ml

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Highlights:

Sunny Isle Knot Free Forever Leave-In Detangler Conditioner Spray 236ml

Our New and Improved Knot Free Forever Leave In Conditioner Spray takes the pain and time out of detangling hair, allowing hair and scalp to breathe and be cleansed thoroughly. It’s infused with authentic Jamaican Black Castor Oil and is formulated specially for naturally curly hair. Whether you use it as a regular rinse-out conditioner or as a leave-in conditioner for tangled, knotted hair, it leaves hair shinier, healthier and knot-free … forever!

65 AED

7% OFFFeatured

Skin By Zaron Vitamin C Brightening & Moisturising Body Lotion 500ml

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Highlights:

Skin By Zaron Vitamin C Brightening & Moisturising Body Lotion 500ml

The Vitamin C Body Lotion is formulated to hydrate, fade dark spots and blemishes, and reduce the appearance of wrinkles, leaving your skin bright, smooth, and youthful.

This luxurious lotion blends advanced ingredients to deliver intensive hydration while targeting common skin concerns. Ideal for both morning and evening use, it helps to even out skin tone and improve skin texture for a radiant, healthy glow. Target Concerns: Dark spots and blemishes Wrinkles and fine lines Dull and uneven skin tone Suitable for all skin types.

Apply to clean skin. Can be used both morning and evening. For best results, also apply Skin by Zarors Sun Protection Day Cream to areas of skin exposed to the sun.

280 AED

GIFT SET

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18% OFFFeatured

Anti-Dandruff, Hair Care, Shampoo

Head & shoulders Total Care Anti-Dandruff Hair Shampoo 600ml

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Highlights:

Head & shoulders Total Care Anti-Dandruff Hair Shampoo 600ml

Head & Shoulders Complete Care Anti-Dandruff Shampoo combines deep cleansing with anti-dandruff protection in one package.

Formulated with natural menthol, this shampoo provides a cooling feel and revitalizes hair and scalp thanks to the addition of conditioner.

Head & Shoulders shampoo with triple action formula cleanses, protects, and moisturizes scalp and hair (with regular use), so you can get up to 100% dandruff-free hair.

Benefits and Features:

1- A gentle, pH-balanced shampoo and conditioner for daily use.

2- For all hair types, even colored or chemically treated.

3- Leaves hair free of dandruff by up to 100%.

4-Helps soften and restore dry, frizzy hair to give it a smooth, silky look.

5-Shampoo with soft and pH-balanced conditioner for daily use.

45 AED

8% OFFFeaturedOut Of Stock

Creams, Skin Care

Rapid Clair Gel Cream Plus Ultra Whitening 30gm

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Highlights:

Rapid Clair Gel Cream Plus Ultra Whitening 30gm

Rapid Clair Gel Cream Plus Ultra Whitening 30 g: Hydroquinone free, The Rapid Clair Gel Cream PLUS Ultra Whitening represents the ideal complement of Raped Clair Body milk and soap.

Gel Cream Plus Ultra Whitening nourishess your skin and effectively fights against hyperpigmentation and other skin discoloration problems, such as dark spot and liver spot etc that are caused by exprosure to sunlight, free radicals, pills and pregnancy.

55 AED

10% OFFFeatured

Scrubs, Skin Care

Silky Cool Apricot Face & Body Scrub 500ml

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Highlights:

Silky Cool Apricot Face & Body Scrub 500ml

Removes black dead cells & impurities leaves your skin fresh and younger

45 AED

8% OFFFeatured

Fairlady Extra Whitening Moisturising Body Milk 700ml

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Highlights:

Fairlady Extra Whitening Moisturising Body Milk 700ml

Fairlady Extra Whitening Moisturising Body Milk is a luxurious body lotion designed to hydrate, nourish, and even out skin tone. Infused with advanced whitening ingredients, this body milk helps reduce the appearance of dark spots, blemishes, and uneven skin tones. It provides long-lasting moisture, leaving your skin soft, smooth, and radiant. Suitable for daily use, it caters to those seeking a brighter complexion and improved skin texture.

Benefits:

Helps brighten and even out skin tone.
Provides deep hydration, leaving skin soft and supple.
Reduces the appearance of dark spots and blemishes.
Suitable for all skin types and ideal for daily use.
Promotes a radiant and smooth complexion.

How to use:

Apply the body milk generously to clean, dry skin.

Massage gently in circular motions until fully absorbed.

Use twice daily for best results, especially after a bath or shower.

60 AED

6% OFFFeatured

Hair Care, Hair Treatment

Skala Hair Treatment Cream Manga E Castanha Do-Para 1000gm

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Skala Hair Treatment Cream Manga E Castanha Do-Para 1000gm

The Skala Brasil Encantos do Rio Manga and Castanha-do-Par? Line restores moisture to the hair, moisturizing and reducing frizz. The Castanha-do-Par? is a majestic tree typical of the Amazon rainforest that reaches a height of 48 meters. Its harvest takes place in the autumn and spring seasons.Schedule stage: Hydration stage – for dry, dull and frizzy hair.

85 AED

2% OFFFeatured

Makari Extreme Argan & Carrot Oil Tone Boosting Cream 50gm

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Makari Extreme Argan & Carrot Oil Tone Boosting Cream 50gm

Are you ready for your skin to radiate? Fortified with natural skin-brightening botanicals and vitamins, the Tone Boosting cream nourishes and softens skin. The benefits include smoothing the appearance of fine lines while clarifying dark spots and discolorations, revealing a brighter, glowing skin tone.

-Suitable for dry, normal or maturing skin types.
-Not recommended for sensitive, combination, oily or acne prone skin.
-Apply a thin layer on a freshly cleansed face at night 3x per week
-Can be used to spot treat dark spots, blemishes and age spots on body
-Product should be used 3x per week at night
-Recommend using skin type appropriate Naturalle SPF 15 Toning Cream or sunscreen during the day

295 AED

10% OFFFeatured

Hair Care, Hair Colour

ActiveX Mayonnaise Hair Mask Conditioner 500ml

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Highlights:

ActiveX Mayonnaise Hair Mask Conditioner 500ml

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a rich hair treatment formulated with key natural ingredients like egg powder, olive oil, sunflower seed oil, and castor oil. This blend is designed to deeply hydrate and repair hair by:

Nourishing and moisturizing dry, brittle hair
Strengthening hair strands to reduce breakage
Enhancing shine and softness for smoother texture

Highlights

ACTIVEX Mayonnaise Hair Mask Conditioner 500ml is a nourishing hair mask enriched with egg, olive oil, and other natural oils for deep conditioning, while mayonnaise hair masks in general provide hydration, shine, and strength to dry or damaged hair.

45 AED

10% OFFFeatured