Serina Cosmetics | #1 Luxury Beauty, Skincare & Fragrances Online in UAE

Creams, Skin Care

Alatar Fenugreek Seeds Plumping Face & Body Cream

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Alatar Fenugreek Seeds Plumping Face & Body Cream

40 AED

15% OFFFeatured

Bar Soap, Face Wash, Skin Care

New York Fair & Lovely Lightening Soap w Vitamin C + Hyaluronic Acid 200g

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New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid 200gm

Introducing our New York Bright & Lovely Lightening Soap With Vitamin C + Hyaluronic Acid, a gentle cleanser that effectively removes impurities and exfoliates the skin with its smooth foam and gentle micro-beads. It leaves your skin feeling regenerated and naturally radiant. Infused with a feminine and sweet fragrance, it provides a delightful cleansing experience.

Directions: Wet your skin with warm water and gently massage the soap into a lather. Apply the lather to your face and body, and then rinse thoroughly with water. Use the soap 1-2 times a week for best results.

Warnings: Avoid the eye area during use to prevent any potential irritation.

Key Ingredients: Hyaluronic Acid, Vitamin C.

55 AED

14% OFFFeatured

D.E.S 5.5 Lightening Cream with Baobab Oil 125ml

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D.E.S 5.5 Lightening Cream with Baobab Oil 125ml

Concentrated in baobab oil, DES lightening beauty cream hydrates, reduces spots and makes the skin infinitely soft. Its extra rich formula enhances the radiance of the complexion, brightens the skin and improves its luminosity. Pleasantly scented, DES guarantees a clear and luminous complexion.

30 AED

22% OFFFeatured

Glutathione Injection Gluta Extreme Whitening Milk, 400ml

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Glutathione Injection Gluta Extreme Whitening Milk, 400ml

35 AED

17% OFFFeatured

Oils & Moisturizer, Skin Care

Jaune D’œuf Treating and clarifying Body Oil 50ml

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Jaune D’œuf Treating and clarifying Body Oil 50ml

Jaune D’œuf oil rich in essential nutrients is an excellent active ingredient for treating and clarifying skin. Thanks to its light formula, it reduces spots and evens out the complexion.

Application

Apply all over the body morning and evening after showering.

Precautions

For adult body use, keep out of reach of children and avoid contact with eyes.

25 AED

11% OFFFeatured

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

Moisturizers, Oils & Moisturizer, Tubes, Skin Care

Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

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Fair & White So Carrot Premium Radiance Oil Brightening Oil 250ml

This treatment divinely nourishes dry skin, gives it a natural glow and helps fight against tugging. The skin is softened, unified, and soft.

85 AED

14% OFFFeatured

Silky Cool Date & Milk Face & Body Scrub 300ml

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Silky Cool Date & Milk Face & Body Scrub 300ml

Removes black dead cells & impurities leaves your skin fresh and younger

30 AED

25% OFFFeatured

Clear Therapy CT+ Lightening Soap Carrot Oil 175g

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Clear Therapy CT+ Lightening Soap Carrot Oil 175g

Deeply cleanses the skin and eliminates impurities

Exfoliates dead cells and reveals a glowing complexion

Prepares the skin for the action of other products

The skin is soft, supple and radiant

15 AED

17% OFFFeatured

Anti Stretch Marks, Skin Care, Spot Corrector

Forever Skin Whitening Cream 30gm

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Forever Skin Whitening Cream 30gm

Forever Skin Whitening Cream is a daily skincare cream formulated to moisturize, nourish, and enhance your skin’s natural glow. Its lightweight, fast-absorbing formula helps keep the skin soft, smooth, and refreshed while supporting a brighter, more even-looking complexion. Suitable for all skin types and perfect for everyday skincare.

Key Highlights

✓ Deeply moisturizes and hydrates the skin
✓ Helps improve skin softness and smoothness
✓ Supports a brighter, more radiant complexion
✓ Helps improve the appearance of uneven skin tone
✓ Lightweight, non-greasy formula
✓ Suitable for day and night use
✓ Ideal for all skin types
✓ Leaves skin feeling fresh and nourished
✓ Perfect for everyday skincare routine

Forever Skin Whitening Cream is designed to provide daily hydration while helping your skin look brighter, smoother, and healthier. Its lightweight formula absorbs quickly into the skin, delivering lasting moisture without leaving a greasy feel.

Regular use helps maintain soft, nourished skin and supports a more even-looking complexion. The gentle formula refreshes tired-looking skin, leaving it feeling comfortable, smooth, and naturally radiant throughout the day.

Suitable for all skin types, Forever Skin Whitening Cream can be used as part of your morning and evening skincare routine to keep your skin hydrated, fresh, and glowing every day.

25 AED

25% OFFFeatured

Pure Skin Vanishing Care Body Soap 190g

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Pure Skin Vanishing Care Body Soap 190g

Based on grenadine, Pure Skin soap unifies the complexion while regenerating your skin. Its daily use rids you of impurities on your skin and restores its radiance.

Pure Skin vanishing care body soap with pomegranate seeds and collagen moisturizes the skin

Its rubbing action deeply cleanses the skin. This soap leaves your skin smooth, even, and radiant.

It may be used on all types of skin. This promotes the quick removal of dead skin cells and helps to generate new skin growth. The result is soft and silky skin.

It is a moisture-rich bar. It exfoliates and deeply cleanses the skin, helping to restore your skin’s youthful glow while removing impurities.

15 AED

PRODUCTS ON SALES

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6% OFFFeatured

Hair Care, Shampoo

TGIN Rose Water Sulfate-Free Hydrating Shampoo 384ml

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TGIN Rose Water Sulfate-Free Hydrating Shampoo 384ml

Our tgin Rose Water Sulfate-Free Hydrating Shampoo gently cleanses hair, leaving it moisturized without a greasy finish.

Benefits

Promotes hair growth

Moisturizes and protects

Repairs dead skin cells

75 AED

20% OFFFeatured

Cream 21 Classic All Day Cream with Vitamin E 150ml

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Cream 21 Classic All Day Cream with Vitamin E 150ml

21 All Day Classic Cream with Vitamin E is a long-lasting moisturizing cream that contains Vitamin E, which is an antioxidant and good for the skin.

Benefits and features:

Provides effective skin hydration all day long.
It contains Vitamin E, which helps strengthen the skin and protect it from harmful environmental factors.
Suitable for daily use as part of a skin care routine.
It helps improve skin elasticity and makes it softer.
Light formula that is quickly absorbed by the skin without leaving a greasy effect.

How to use:

Cleanse the skin well using a suitable cleanser.

Apply an appropriate amount of cream to your face and neck.

Gently massage the cream using circular motions until it is completely absorbed.

20 AED

18% OFFFeatured

Mouth Wash, Personal Care

Listerine Cool Mint Daily Mouthwash Mint 500ml

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Highlights:

Listerine Cool Mint Daily Mouthwash Mint 500ml

Kills bad breath germs: The mouthwash kills 99% of germs that cause bad breath and features a refreshing flavour
Reduces plaque: It helps reduce and prevent plaque, a major cause of gum disease
Gum protection: Kills bacteria above and below the gum line to keep gums healthy
Freshens breath: It provides lasting fresh breath while helps eliminate bad bacteria in the mouth, it doesn’t alter the balance of the oral flora
Greater reach than brushing alone: It gives a 3X deeper clean compared to brushing alone, leaving your mouth totally clean and refreshed
New-100% recyclable bottles and 50% post-consumer recycled plastic- Our new bottle now contains 50% post- consumer recycled plastic. Also, we use 100% recyclable bottles and caps*.
*Where facilities exist; safety seal excluded.

45 AED

17% OFFFeatured

Skin Care, Spot Corrector

Carrot Glow Intense Toning Dark Spot Corrector 50gm

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Highlights:

Carrot Glow Intense Toning Dark Spot Corrector 50gm

Lightening Strength: Enhanced Strength – Healthy, radiant glow for all skin types

Carrot Glow Intense Toning Dark Spot Corrector is an intensive targeted treatment formulated to help visibly reduce the appearance of stubborn dark spots, post-acne marks, uneven skin tone, and areas of discoloration. A concentrated blend of Niacinamide, Alpha Arbutin, Glycolic Acid, Carrot Seed Oil, and botanical extracts works to promote a clearer, brighter, and more even-looking complexion.

Its rich yet fast-absorbing formula helps support natural skin renewal while smoothing rough texture and improving the appearance of discoloration over time. With continued use, targeted areas appear visibly brighter, more even-toned, and naturally radiant.

125 AED

14% OFFFeatured

Deodorants & Antiperspirants, Fragrances

Vaseline Intensive Care Aloe Soothe Spray Moisturizer Body Lotion 190ml

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Vaseline Intensive Care Aloe Soothe Spray Moisturizer Body Lotion 190ml

30 AED

14% OFFFeatured

Silka Pore Minimizing Clear Facial Cleanser 150ml

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Silka Pore Minimizing Clear Facial Cleanser 150ml

Silka Facial Cleanser is effectively formulated to gently wash away dirt from your skin making it look fresher and cleaner. It is formulated with hazel extract and Vitamin B3 to help eliminate stubborn skin blemishes and naturally lighten your skin tone. Its PH balanced formula helps restore skin’s natural PH level.

30 AED

10% OFFFeatured

Pure Molato Half-Cast Injection 3X Body Lotion 500ml

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Pure Molato Half-Cast Injection 3X Body Lotion 500ml

180 AED

11% OFFFeatured

Xtreme Collection Sea Minerals Gel Scrub 500ml

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Xtreme Collection Sea Minerals Gel Scrub 500ml

Scrub away all the dead skin cells and impurities with this wonderful Xtreme Collection Gel Scrub. Through its unique formula of Sea Minerals, it gently exfoliates the residual grimes, removes the dark patches, puriï¬es your skin, and leaves it fresh, smooth and hydrated.

Highlights

Purifying & moisturizing whitening face and body gel scrub.
Xtreme Collection Sea Minerals Gel Scrub 500ml

40 AED

18% OFFFeatured

Silka Premium Papaya With Milk & Honey Skin Whitening Lotion SPF30, 200ml

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Highlights:

Silka Premium Papaya With Milk & Honey Skin Whitening Lotion SPF30, 200ml

Silka Papaya Premium Whitening Lotion is formulated with Papaya Enzyme and a combination of vitamins that help moisturize and effectively improve skin’s complexion.

Papaya Enzyme helps eliminate dead skin and lightens skin giving you that beautiful glow.

Vitamin B3 helps stimulate collagen production keeping your skin firm.

Silka Premium Whitening Lotion Green Papaya with Olive Oil SPF30 200ml

The new and improved Silka Green Papaya Premium Whitening Lotion is formulated with Green Papaya Enzyme and a combination of vitamins that help moisturize and effectively improve skin’s complexion. * Green Papaya Enzyme helps eliminate dead skin and lightens skin giving you that beautiful glow. * Vitamin B3 helps stimulate collagen production keeping your skin firm. * Vitamin B5 acts as skin moisturizer that offers instant relief to dry skin. * Vitamin E is a natural antioxidant that helps protect skin from free radicals. Enhanced with VitaAbsorb Technology, its non greasy formulation helps your skin absorb these nutrients. It also contains SPF 30 and PA+++ that help protect your skin from harmful effects of UV rays.

45 AED

15% OFFFeatured

Primers, Serums, Skin Care

The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

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The Ordinary Niacinamide 10% + Zinc 1% Serum 30ml

Suitable for blemish-prone and oily skin types, The Ordinary’s Niacinamide 10% + Zinc 1% serum is a water-based formula that visibly brightens and balances uneven tone and texture.

Packed with a powerful 10% concentration of niacinamide, the serum protects against dullness and dryness, while 1% zinc PCA helps to absorb excess oils and diminish unwanted shine. Use morning and night for optimal skin-smoothing and softening benefits before your favourite moisturiser.

55 AED

GIFT SET

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10% OFFFeatured

Pretty Cowry Face Scrub Cream Carrot, 500ml

Scrubs, Skin Care

Pretty Cowry Face Scrub Cream Carrot, 500ml

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Pretty Cowry Face Scrub Cream Carrot, 500ml

45 AED

Oils & Moisturizer, Skin Care

Caro Light Beauty Oil With Carrot Oil 50ml

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Caro Light Beauty Oil With Carrot Oil 50ml

Caro White Oil is a luxurious face oil designed to give you a brighter and healthier complexion. Enriched with the goodness of carrot, this oil promises to reduce the appearance of wrinkles and fine lines, as well as fighting signs of ageing. Vitamin E and A work together to heal and deeply condition dry and chapped skin, providing a satin smooth texture. Lightweight and non-greasy, this oil is quickly absorbed and won’t clog your pores. Balance your moisture levels and enjoy a brighter, more youthful complexion with Caro White Oil.

25 AED

13% OFFFeatured

Face Cream, Skin Care, Spot Corrector

Malika Niacinamide 10% + Zinc 1% Serum 30ml

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Malika Niacinamide 10% + Zinc 1% Serum 30ml

Get ready to glow — the Malika way. Malika Niacinamide 10% + Zinc 1% Serum is a water-based, multitasking niacinamide serum for face that targets pores, dark spots, oiliness, and uneven tone — all in one lightweight formula. Powered by vitamin B3 niacinamide, this is your daily essential for clearer, smoother, more radiant skin.

Fades Dark Spots & Uneven Tone: A potent niacinamide serum for dark spots that visibly reduces hyperpigmentation, age spots, and post-acne marks. B3 niacinamide works by interrupting melanin transfer — delivering a noticeably brighter, more even complexion with consistent use.

Controls Oil & Clears Blemishes: Formulated as a pure niacinamide serum for acne and oily skin — niacinamide 10% regulates sebum production and zinc 1% keeps blemish-prone areas in check. The ideal niacinamide serum for oily skin that mattifies without stripping moisture.

Strengthens Skin Barrier: This serum niacinamide formula reinforces the skin’s natural barrier — locking in moisture, calming irritation, and reducing redness. Works as a niacinamide ceramide serum to keep skin deeply hydrated, balanced, and protected from environmental stressors.

Smooths Texture & Minimizes Pores: Niacinamide 10% + zinc together improve skin texture, visibly minimize enlarged pores, and enhance overall skin smoothness — giving skin a refined, porcelain-like finish. A true serum with niacinamide that delivers real, visible results.

How to Use: Apply 2–3 drops to clean, dry skin once or twice daily — morning or night — after cleansing and before moisturizer. Follow with SPF in the morning. Compatible with hyaluronic acid, peptides, and other hydrating ingredients for an enhanced korean niacinamide serum-style routine.

35 AED

13% OFFFeatured

Conditioner, Hair Care

Blue Magic Cholesterol Conditioning Rinse 397gm

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Highlights:

Blue Magic Cholesterol Conditioning Rinse 397gm

Blue magic – cholesterol conditioning rinse enriched with aloe & vitamin E

For softer hair with Aloe Vera and Vitamin E

Prevents hair breakage

Gives new life to dry, damaged hair

Rich in natural conditioners & nutrients

Softens, moisturizes & deep-conditions hair for a healthier, vibrant look

Helps prevent breakage, brittleness & split-ends

Detangles hair as it adds body & sheen

Excellent for chemically processed hair

35 AED

17% OFFFeatured

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 250ml

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Highlights:

Cream 21 Body Lotion for Dry Skin with Aloe Vera & Vitamin E 250ml

A premium quality daily care moisturizing lotion for dry skin enriched with aloe vera and vitamin E. It cares for and protects your skin, leaving it soft and moisturized. It leaves your skin soft and smooth all day long. This cream comes with advanced formulas that help keep your hands, feet and body soft and moisturized all day long. This cream provides intensive care for your skin and penetrates deep into your skin, leaving it moisturized. The best part about this product is that it is compatible with all skin types and also comes with a beautiful fragrance. Benefits and Features: Contains aloe vera extracts that help deeply moisturize the skin and improve its elasticity. Contains vitamin E that helps nourish the skin and protect it from dryness and harmful environmental factors. It has a lightweight formula that is easily absorbed quickly without leaving any greasy feeling. Its formula rich in nutrients makes it especially suitable for dry and tired skin. Contains natural extracts that promote skin health and help improve its appearance. It can be used daily as part of your skin care routine to keep it soft and moisturized. Gives you soft, smooth and refreshed skin. Gently removes dead skin cells and renews it Automatically. Rich in nutrients to maintain skin moisture. How to use: After bathing or cleaning with water, gently dry your skin with a clean towel. Apply an appropriate amount of 21 Cream Body Lotion to your skin and gently rub it until it is completely absorbed. Use it daily or as needed to keep your skin moisturized throughout the day. Warnings: For external use only. Keep out of reach of children. Store in a cool, dry place, away from direct sunlight

25 AED

11% OFFFeatured

Oserth Fortify Masque 1000ml

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Highlights:

Oserth Fortify Masque 1000ml

This weekly treatment combines scalp-soothing botanicals with strengthening peptides to improve hair resilience and comfort.

• Instant Calm: Aloe vera and bisabolol reduce redness and itchiness on contact
• Follicle Support: Biotinoyl tripeptide-1 helps minimize breakage at the roots
• Breathable Hydration: Lightweight moisture that won’t clog follicles
• Sustainable Design: Comes in eco-friendly sugarcane-derived bioplastic packaging
• Vegan Performance: Delivers salon-level care without animal-derived ingredients

Pamper your scalp with this conscious luxury treatment.

310 AED

10% OFFFeatured

Yong Chin Arbutin Glowy Makeup Serum 40gm

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Highlights:

Yong Chin Arbutin Glowy Makeup Serum 40gm

Unifies skin tone, Brightens and lightens.

YC Arbutin Glowy Makeup Serum features a special concentrated formula containing arbutin derived from mulberry extract. This serum promotes smoother, younger looking skin. Enriched with a skin brightening complex and potent antioxidant. It unifies the skin tone, brightens and lightens. Arbutin also helps improve the appearance of dark circles and dark spots.

How to use:

Apply 1-3 drops of the serum on your face after moisturizer. Pat until fully absorbed. Use alone or under foundation.

45 AED

22% OFFFeatured

Eve Moroccan Nila Face & Body Scrub 500ml

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Eve Moroccan Nila Face & Body Scrub 500ml

Deeply Cleanse your skin with the natural brightening properties of Moroccan blue Nila. Eve Moroccan Blue Nila Face & Body Scrub exfoliates skin by removing dead cells from its surface to reveal a radiant and even tone. The incorporation of tea tree and rosemary leaf oils further improve skin texture, leaving it smooth and fresh.

35 AED

8% OFFFeatured